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[Shadowrun][JDR-ENG].. - Index of - Free

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LIFE ON THE EDGEThe Big TenHere’s a quick primer on the ten biggest megacorporations on the corporatescene.Ares MacrotECHNOlogyWorld Headquarters: Detroit, Michigan, UCASto chemicals to trideo-game s<strong>of</strong>tware to military goods and magicalsupplies. They’ve got their fingers in more pies than just about anyother mega around (including the strategically important NicaraguaCanal, which took up the slack when Winternight trashed the PanamaCanal), and their public relations campaigns are second to none.They’ve got a great rep—everywhere except in the shadows, that is. Toomany years <strong>of</strong> association with nasty things like blood magic and evilconspiracies have seen to that.Evo CorporatIONWorld Headquarters: Vladivostok, RussiaAres is sitting pretty after swallowing up a big chunk <strong>of</strong> former AAACross Applied Technologies following the Crash. Run by wealthy playboyDamien Knight, the corp has a reputation as a very “American”outfit: gung-ho, militaristic, patriotic, and individualistic—Mom andapple pie, in other words. Don’t let that fool you—sure, they’re one <strong>of</strong>the better megas to work shadow ops for, but keep your eyes open,because they can be as underhanded as the rest.Ares specializes in law enforcement (Knight Errant, one <strong>of</strong> thetwo biggest private security corps in the world, is a subsidiary), militaryhardware and arms, aerospace (they own what used to be NASAand have five orbital habitats), entertainment, automotive (the formerGeneral Motors is also part <strong>of</strong> the Ares family), and smaller divisionsin many other areas.As suggested by its name, Evo is a corporation that looks to the future.Formerly called Yamatetsu, the erstwhile Japanese megacorp with itsheadquarters in Russia and a free spirit as its largest stockholder hasreinvented itself, focusing its considerable resources on transhumanistprojects ranging from bioware and genetics to cutting-edge nanotech,anti-aging experiments, and other even more out-there projects designedto take metahumanity to the next stage <strong>of</strong> evolution. Aside frombeing transhumanist, Evo is also transplanetary, as the first megacorpto successfully set up a base on Mars.Along with all this, Evo hasn’t forgotten its other pet cause: “metahumanfactors engineering” (designing and producing metahumanfriendlyproducts), and it still leads the megas in goods and servicesdesigned with orks, trolls, elves, dwarfs, changelings, and other nonhumanpeople in mind.Horizon GroupWorld Headquarters: Los Angeles, Pueblo Corporate CouncilAztechnologyWorld Headquarters: Tenochtitlán, AztlanIf you’ve bought any kind <strong>of</strong> consumer goods recently, chances areyou’ve contributed to Aztechnology’s bottom line. This Aztlan-basedmegacorp produces everything from snack foods (60 percent <strong>of</strong> thegoodies you find at your local Stuffer Shack come out <strong>of</strong> their factories)The newest face on the AAA scene, Horizon used the years followingthe Crash to take advantage <strong>of</strong> its close relationships with both TirTairngire and the Pueblo Corporate Council to secure itself a positionon the Corporate Court. Based in the midst <strong>of</strong> media wonderland LosAngeles, the corp has managed to score many exclusive contracts fordealing with the development <strong>of</strong> California, and its star is currently onthe rise. With a charismatic ex-sim star at the helm, Horizon is poisedfor great things at the dawn <strong>of</strong> the 2070s.Horizon specializes in anything that can be used to manipulateopinion (personal or public), including public relations, advertising,mimetics, viral marketing, trendsetting, and social networking. Itscorporate culture is much less hierarchical than those <strong>of</strong> most othermegas, emphasizing consensus, workgroups, trends, and “peoplecentered”management models. Employees are well taken care <strong>of</strong> andencouraged to develop their talents and pursue their interests on companytime—though, <strong>of</strong> course, Horizon expects to share in the fruits<strong>of</strong> their innovation.46 LIFE ON THE EDGE

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