THE 2010 UK SOFT DRINKS REPORT - British Soft Drinks Association

UK still and juice drinks consumption, 2003 - 2009Million litres15001200900DEFINITION: Still & juice drinksNectars (25-99% fruit content); juicedrinks (5-25% fruit content); otherstill drinks (0-5%) including iced tea,sports drinks, still fl avoured waterand non-fruit drinks.60030002003200420052006200720082009Source: Zenith InternationalUK still and juicedrinks regular vs lowcalorie, 2009UK still and juice drinkcategories, 2009UK still and juice drinkpackaging, 2009Regular 57%Low calorie 43%Stills / juice drinks 63%Nectars 13%Still fl avoured water 14%Water 10%Carton 49%Plastic 25%Glass / other 27%Source: Zenith InternationalSource: Zenith InternationalSource: Zenith InternationalPeople Profile:studentsa bit moreabout whatworking lifeis really like.Of course,everyonehas heard ofour companybefore they take part in one of oureducational programmes, and often theyhave preconceived ideas about what wedo and what we are like, so it is reallyimportant that we can open our doors sothat they can see for themselves. We’re notsecretive – we’re really proud of what weare doing and what we have achieved.For example, a big part of what we haveto do is to show how a manufacturingindustry like ours can reduce the amountof resources it uses. Sometimes teacherssay they find it hard to bring environmentalissues to life, but a visit to our factorydemonstrates what can be done in a reallyvivid way. For instance, students learnabout how we have reduced our waterand energy usage and about our wastemanagement programme as well asinitiatives such as the Recycle Zones we aresetting up across the country. Improvingour environmental performance is anintegral part of what our company standsfor, and it is good to be able to show tostudents what this means in practice.Our investment in educational initiativesimproves the visibility of our operationsand, in doing so, helps build trust in ourbusiness and its products. Internally,educational initiatives can provide a usefulplatform for employee engagement and,hopefully, there is a broader benefit to theeconomy as the initiatives help to increaseemployability and outcomes in learners.Bill MuirheadEducation Centre Manager :Coca-Cola Enterprises LtdThe 2010 UK Soft Drinks Report • 15