THE 2010 UK SOFT DRINKS REPORT - British Soft Drinks Association

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BOTTLEDWATERUK bottled water consumption, 2003 - 2009Year 2003 2004 2005 2006 2007 2008 2009Million litres 2070 2060 2150 2275 2175 2055 2090% change +17.6 -0.5 +4.4 +5.8 -4.4 -5.5 +1.7Litres per person 34.6 34.3 35.6 37.5 35.6 33.5 33.9% of all soft drinks 15.0 15.1 15.7 16.0 15.5 14.8 14.8Value, £ million 1405 1435 1535 1650 1557 1418 1404% change +19.1 +2.1 +7.0 +7.5 -5.6 -8.9 -1.0Value per litre, £ 0.68 0.70 0.71 0.73 0.72 0.69 0.67Source: Zenith International1.7%WATER SALESINCREASE BYVOLUME SINCE 2008In 2009, the bottled water categorysaw a return to growth, albeit withoverall volumes still below those of2005. Volume sales increased by 1.7%to 2090 million litres, whilst valuedeclined by 1% to £1404 million. Plainunflavoured bottled water’s share ofthe total soft drinks market remainedunchanged from 2008 at 14.8%.Unfortunately the ‘barbecue summer’ predictedby the Met Offi ce did not materialise. Yet in keyconsumption months, such as August, consumersonce again turned to bottled water during spellsof sunshine. Meanwhile, a number of companiesran deep promotions – further striking a chordwith consumers. On-the-go outlets and majorretail saw a strengthening, particularly in thesecond half of the year, while the on-tradechannel was held back amidst economic woes.Consumption of water in smaller retail packsizes (of 10 litres and below) increased by4.7% to 1775 million litres as opposed to watercoolers, which witnessed a 12.5% decline. Underthese circumstances and following two yearsof declining consumption, the growth shownby the bottled water category is all the moreimpressive and shows that there is further roomfor improvement.THE LOGISTICSMANAGERI am in charge of a small team that looksafter the warehousing and transport ofDanone Waters from our bottling locationsthrough three distribution sites to the finalcustomer. Transportation and warehousingis undertaken by specialist contractors, somy role is to manage our relationships withthose companies: I don’t actually drive atruck myself!My responsibilities include making sure thatthe right product gets through to the rightcustomer at the right time, keeping costsand waste to the minimum. For example,we have to manage the stock rotationto minimise the amount that has to bedestroyed because it reaches its use by datebefore being sold.In addition to this, I also champion themeasurement and reduction of the carbonfootprint of our business. This extrarole is formally only a part of my overallresponsibilities, but in practice it extends intoall of them. When you think about it, that ishow it should be. These days, improving ourenvironmental performance and improvingour business performance go hand in hand,and we have to think in those terms.6 • The 2010 UK Soft Drinks Report
UK bottled water consumption, 2003 - 2009Million litres250020001500100050002003200420052006200720082009Source: Zenith InternationalUK bottled watercategories, 2009UK bottled watertypes, 2009UK bottled waterpackaging, 2009UK bottled waterorigins, 2009Still bottled 72%Natural mineral water 61%Plastic 93%UK produced 78%Sparkling bottled 13%Spring water 27%Glass / other 7%France 17%Still water cooler 15%Bottled drinking water 11%Others 5%Source: Zenith InternationalSource: Zenith InternationalSource: Zenith InternationalSource: Zenith InternationalPeople Profile:I havefound thatit doesn’ttake alot ofcomplicatedtechnologyto getstarted: justawillingness tomeasure carefully and findout where the biggest environmental impactsare. Then you can work on reducing them.We have the benefit of substantial in-houseexpertise but we also drew on some externaladvice in order to draw up our first mapof our carbon footprint. I work with mycolleagues in other European countries toshare ideas and learn from each other, and Ican then bring some of those ideas home forimplementation here.A good example of what we are trying to domore of is to move more of our transport onto the railways and off the roads. We comeup against limits in rail capacity, but we areworking with the rail companies to see whatmore we can do.We are also working with our third partycontractors to help them reduce their carbonfootprint. At first, it might have seemed tosome of them like a burden – it takes timeand effort and no company has got staffwith spare time to devote to new things, butthey are seeing the benefits now and evengetting excited about it.Knowledge and awareness on environmentalissues are continually changing. Nobodyshould stop to pat themselves on the backand think they have done enough, becausethere is always more that canbe done.Rebecca WilliamsPhysical Logistics Manager :Danone WatersDEFINITION: Bottled waterStill, sparkling water and lightlycarbonated water; natural mineralwater, spring water, bottled drinkingwater; packaged water in sizesof 10 litres and below; water forcoolers in sizes of 10.1 litresand above.The 2010 UK Soft Drinks Report • 7
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Page 5: UK soft drinks consumption, 2003 -
Page 9 and 10: UK carbonates consumption, 2003 - 2
Page 11 and 12: UK dilutables regular vslow calorie
Page 14 and 15: STILL & JUICEDRINKSUK still and jui
Page 16 and 17: SPORTS &ENERGYDRINKSUK sports and e
Page 18 and 19: OUTLOOK &CONCLUSIONSUK soft drinks
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