COMMUNITY RELATIONS - NBA.com

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348 COMMUNITY RELATIONS The Sacramento Kings are dedicated to making a positive and meaningful difference in the lives of people in need and at risk in the Sacramento region having donated more than $20 million to Sacramento area charities in the 12 years of Maloof family ownership. The Kings community initiatives include implementing fitness events throughout the community as part of the Get Fit with the Kings program, conducting an annual Season of Giving around the holidays and providing opportunities for underprivileged children to attend Kings games through the Kings for the Community program. In addition, Joe and Gavin Maloof were the inaugural winners of the World Sports Humanitarian Hall of Fame’s Most Involved Executives for 2001 and the team’s efforts were recognized with the 2004 Pro Team Humanitarian Award, which recognizes the franchise with the best community service program across all professional sports. MALOOF SPORTS & ENTERTAINMENT COMMUNITY INITIATIVES: Get Fit with the Kings The Sacramento Kings, The California Endowment, the Sacramento City Unified School District and UC Davis Health System have partnered to create the "Get Fit with the Kings" program. Its focus is to teach Sacramento-area youth the importance of creating and living a healthy lifestyle and to encourage youth to exercise for at least 30 minutes per day. As part of the "Get Fit with the Kings" program, Kings players, staff, Sacramento Kings Dancers and Kings Breakers host monthly fitness timeouts, health clinics and rallies at local schools and after school programs. Kings for the Community The "Kings for the Community" program was developed by Kings players and personnel as a way to give back to the community. Throughout the 2010-11 season, special groups and children from underserved communities attended Kings home games courtesy of Kings players, Team President of Basketball Operations Geoff Petrie and coaches. Thousands of deserving local children and community members benefited from the program. Season of Giving Each holiday season, Maloof Sports & Entertainment partners with Wells Fargo to spread holiday cheer throughout the Sacramento community through its “Season of Giving” initiative. Kings players, Sacramento Kings Dancers, Slamson and volunteers from Maloof Sports & Entertainment and Wells Fargo participate in charitable giving and holiday fun benefiting children and families throughout the region. Activities include a Thanksgiving dinner celebration, children’s hospital visits, shopping sprees, toy and bike donations and holiday food distributions. Community Assist Series The Sacramento Kings developed a program that caters to non-profit organizations and their fundraising efforts. The Kings Community Assist Series offers a way for non-profits to partner with the Kings to create awareness about an event or cause and fundraise in a unique and creative way. 2011-12 SACRAMENTO KINGS MEDIA GUIDE
COMMUNITY RELATIONS Jr. Kings The Sacramento Kings recognize the youth of our community is the future of the NBA. With that in mind, we developed the Jr. Kings program. The Jr. Kings program provides an opportunity for teams and groups of kids (18 and under) to attend a Sacramento Kings game this season and receive a number of other exciting benefits! The Jr. Kings program is a great way for youngsters in the Sacramento region to unite and interact with the Kings. Teacher Appreciation Program The Kings are partnering with U.S. Bank and the Sacramento County Office of Education to help recognize the top teachers in the Sacramento County. The teachers identified as “Sacramento County Teachers of the Year” by SCOE are invited to a designated “Teacher Appreciation Night” Kings game where they are recognized oncourt for their efforts in the classroom. Black History Month Maloof Sports & Entertainment and Wells Fargo celebrate the rich history of African-American culture during Black History Month. With assistance from key community organizations, this celebration is a chance to recognize community leaders and “unsung heroes” in the African-American community as “Black History Month All-Stars.” The “All-Stars” are presented with an award during an on-court presentation at a Kings home game. Cesar Chavez Day of Volunteerism In 2004, Maloof Sports & Entertainment became the first private, nonagricultural organization to recognize California’s new Cesar Chavez Day as a holiday. To truly honor Cesar Chavez’ lifelong contributions to humanity and his commitment to community service, Joe and Gavin Maloof decided to make the holiday a ‘day on’ instead of a day off for their employees. Cesar Chavez’ belief that people have an obligation to contribute to their community mirrors the Maloof family’s commitment to community service. Maloof Sports & Entertainment, along with presenting partner Wells Fargo, will once again honor the legacy of Cesar Chavez with its ninth annual Cesar Chavez Day of Volunteerism. Kings Reading and Learning Centers The Kings work hands-on in the community by refurbishing and building Kings Reading and Learning Centers. Locations may include, but are not limited to, school and public libraries, computer rooms and non-profit community centers. Volunteer Team Members from Maloof Sports & Entertainment work on rooms or buildings in need of upgrades for students to read and study. Adrienne Maloof Camp Kindness Adrienne Maloof's Camp Kindness and Animal Adventure Club at the Sacramento Society for the Prevention of Cruelty to Animals is a comprehensive, year-round program serving more than 250 children annually. This includes after-school programs, day camps and humane education activities for kids. Kings Women’s Organization Founded in 1993, the Kings Women's Organization helps facilitate the team's efforts through support of community outreach programs, awareness campaigns and fundraising events focusing on women and children in need in the Sacramento region. Members are comprised of wives, female relatives and significant others of the Kings players, coaches, medical and media staff. The Kings Women’s Organization joins together with players, Maloof Sports & Entertainment Team Member volunteers and other groups to make a positive impact in the community. St. HOPE Academy Former NBA player, Sacramento native and current Sacramento Mayor Kevin Johnson founded the St. HOPE Academy in his childhood neighborhood of Oak Park to instill the life lessons taught to him by his grandparents. Because of Mayor Johnson’s dedication to Oak Park and the shared vision with Maloof Sports & Entertainment to make a difference to at-risk and in-need families in Sacramento, Joe and Gavin Maloof announced a 10-year commitment to support his efforts in Oak Park during the 2001-02 season. A total of $500,000 has been donated by Maloof Sports & Entertainment to support Mayor Johnson’s project for the children in Oak Park. To stay connected with the Kings Community Relations efforts, follow Kings in the Community on Twitter: @ MSECares or on Facebook: Facebook.com/MSECares. 2011-12 SACRAMENTO KINGS MEDIA GUIDE 349
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