COMMUNITY RELATIONS - NBA.com

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ASSISTANT COACH BOBBY
JACKSON
TYREKE EVANS - NBA CARES ALL-STAR
DAY OF SERVICE IN LOS ANGELES
COMMUNITY RELATIONS
2011-12 SACRAMENTO KINGS MEDIA GUIDE
NBA CARES
NBA Cares is the league's global social responsibility program that builds
on the NBA's long tradition of addressing important social issues. The NBA
and its teams and players support a wide range of initiatives, programs and
non-profit partners that strive to positively impact children and families
around the world. As part of the league’s mission to demonstrate leadership
in social responsibility, NBA Cares reaches communities through philanthropy,
hands-on service, and the creation of community legacy projects.
Since the program’s October 2005 launch, the league, its players, and its
teams have donated more than $165 million to charity, provided more than
1.7 million hours of hands-on service, and created more than 615 places
where kids and families can live, learn, or play. NBA Cares reaches millions
of children and adults through unique programs – including NBA/WNBA
FIT and Basketball without Borders – that support education, youth and
family development, and health and wellness. The league and its teams
and players also promote environmental awareness and sustainability
through NBA Green. During annual high-profile league events, including
NBA All-Star and The Finals, NBA Cares initiates community outreach
efforts to tap into the power of sport for positive social change. In addition,
this year the league launched the NBA Cares Community Caravan,
a year-round community and fan engagement program, through which
the NBA family will reach more than 10,000 schools and community
centers and touch the lives of more than 15 million fans. Thanks to strong
partnerships with internationally recognized organizations – including
KaBOOM!, Special Olympics, Boys & Girls Clubs of America, UNICEF,
the Make-A-Wish Foundation, Global Business Coalition on HIV/AIDS,
Tuberculosis and Malaria, and the UN Foundation – NBA Cares makes a
positive and lasting impact in communities around the world. For more
information about the NBA’s latest community outreach efforts, please
log on to: www.nbacares.com.
DeMARCUS COUSINS VISITS TUSCALOOSA (AL) AFTER TORNADO