IMG Academies 2009 Brand Guide - IMG Academy

IMG Academies Visual IdentityIMG Academies visual identity overviewThe IMG standalone logo with the descriptor ‘Academies,’represents all IMG Academies properties.The IMGA logo represents our company’s strengths andbenefits, and a consistent visual identity in the marketplace.The IMGA logo also builds on the heritage of the IMGbrand – from our foundation to the future and growth ofthe IMG brand globally.Section 1.11

IMG Academies Visual IdentityIMG Academies logo versions and logo elementsThe Academies Descriptor when used withthe IMG logotype, including the IMG Ascenders,represents the IMG Academies.The preferred or primary logo is stacked andshould be used in every application with fewexceptions.IMGA PRIMARY LOGO ELEMENTSIMG AscendersIMG LogotypeNOTE see pg 43 for correctregistration symbol usage rules.Academies DescriptorType: Din BoldThe elements that appear within theselock-ups are set at a fixed size and positionthat must not change. You may scalethe artwork up or down, but please donot rearrange, recreate or split up theelements.ALWAYS reproduce the logos from themaster files provided.IMGA PRIMARY LOGOThe IMGA logo represents all the IMG Academies.It should be used on all sales materials,including: advertising, collateral, online andbroadcast media.IMGA HORIZONTAL LOGOThe IMGA horizontal logo may be used toaddress special space/size issues only. 1¹ All uses of this logo must be approved by IMG Creative.Section 1.12

IMG Academies Visual IdentityIMG Academies color paletteThe IMGA logos can only be reproduced in thefollowing color palettes:PRIMARY PALETTEIMG BluePANTONE ® 2935C M Y K100 52 0 0R G B0 118 192SECONDARY PALETTEBlack IMG Blue C M Y K0 0 0 100R G B0 0 0WhiteC M Y K0 0 0 0R G B255 255 255Section 1.13

IMG Academies Visual IdentityLogo usage on non-solid backgrounds DON’TSINCORRECT USAGE ON PHOTOGRAPHYINCORRECT USAGE ON GRADIENTSactual sizeIncorrect color photography usage; lightareas in photo cause logo to be illegible.Incorrect gradient usage; color transitions arehappening behind logos.It is important to consider how busy the photograph is before applyingthe logo. Make sure there is sufficient clear space so that nothingimpedes the legibility of the logo (see examples above).On gradients, make sure that color transitions are nothappening behind the logo, as this can make the logoillegible (see examples above).Section 1.16

IMG Academies Visual IdentityClear space and minimum sizeLet our logo breatheIn order for the IMG Academies logo to have themost impact, it is important to respect the clearspaces indicated to the right. Please do not allowanything to encroach into these spaces.For all IMGA print applications (collateral, ads,etc.) in which the logo is used, text, photos andother logos must respect the clear space indicatedto the right. The clear space on all four sides of thelogo is the height of the capital ‘M’ in ‘IMG.’How small is too small?All IMGA logos have a minimum size requirementof 3/8" (9.5 mm) in height as measured from thebaseline of the logotype to its cap height. Note thisis a minimum size.The logo should be reproduced consistently, atregular sizes on specific elements that will bepart of a series (print ads, sell sheets, brochures,etc.), to preserve legibility and consistentlypresent a strong, recognizable brand identity.CLEAR SPACEMINIMUM SIZE REQUIREMENTS3/8" (9.5 mm) 3/8" (9.5 mm)3/8" (9.5 mm) is the smallest usage size allowable.The logo’s clear space is directly proportionalto the specific size of the logo being used.Section 1.17

IMG Academies Visual IdentityAlignmentKeep our logos in lineThe preferred text alignment at right is at theright-most vertical (outer edge) of the capital‘G’ in the IMG Academies logo. The serif of thatcapital ‘G’ should hang right beyond alignment.The preferred logo position on the page is thebottom-right corner (see example).Alternate text alignment in advertising andcollateral is the left-most vertical (outer edge) ofthe capital ‘I’ in the IMGA logo. The serifs of thatcapital ‘I’ should hang left beyond alignment.Be mindful to respect the logo clear space whenaligning logos.CORRECT LOGO ALIGNMENT AND CLEAR-SPACE EXAMPLEwhere players train!Enclosed please find the 2008 IMG Academies brochure for your sport. The world’s #1 multi-sport trainingand education academy offers weekly, holiday, summer camp and full-time academy semester programs in:The 300-acre Bradenton, Florida based IMG Academies trains juniors, adults, professionals, families, teamsand corporate executives. Additional programs include:5500 34th Street West t: 800.872.6425Bradenton, Florida 34210 t: 941.755.1000www.imgacademies.com f: 941.752.2531where players train!Enclosed please find the 2008 IMG Academies brochureand education academy offers weekly, holiday, summer cThe 300-acre Bradenton, Florida based IMG Academiesand corporate executives. Additional programs include:IMG LOGO ALIGNMENTAlign copy or images to the dottedlines indicated at right.5500 34th Street West t: 800.872.6425Bradenton, Florida 34210 t: 941.755.1000www.imgacademies.com f: 941.752.2531actual sizeIMGA PostcardSection 1.18

IMG Academies AscendersIMG Ascenders symbolA secondary symbolThe IMG Ascenders may be used as a secondarygraphic treatment, providing it appears incombination with the IMG Academies logoon any given application or environment.The secondary graphic treatment is intendedto reinforce the IMGA brand and to createvisual interest on applications that are light oncontent — in effect, it should be the primaryvisual element.The following basic guidelines are intended toassist in maintaining the spirit and gesturalquality of the IMG Ascenders when it is utilizedin this context.The elements that appear within these lock-upsare set at a fixed size and position that must notchange. You may scale the artwork up or down,but please do not rearrange, recreate or splitup the elements.ALWAYS reproduce the logos from the masterfiles provided.IMG ASCENDERS ORIGINIMG Ascenders in logoIMG Ascenders standalone symbolNOTE see pg 66 for correcttrademark usage.Section 1.29

IMG Academies AscendersColor usageThe IMG Ascenders can be reproduced in thefollowing color palette:PANTONE ® Cool Gray 5 (solid and reversed in white)PANTONE ® 2935 IMG Blue (reversed in white only)Black (reversed in white only)WHITE BACKGROUND COLOR USAGEGrayAPPROVED COLOR BACKGROUND USAGEGrayPlease see pgs 17–18 for usage onnon-solid backgrounds.Other solid backgrounds can be used withapproval by IMG Creative.IMG BlueBlackSection 1.210

IMG Academies AscendersColor usage DON’TSWhat not to doDo not apply the following treatments to theIMG Ascenders.ON A WHITE BACKGROUND...NEVER use IMG blueon any background.WHEN USING COLOR BACKGROUNDS...NEVER use twocolors.NEVER use black on awhite background.NEVER use abackground patternthat violates theclear space.NEVER use any colorthat isn’t part of thebrand color palette.NEVER use tints ofany color.NEVER crop or useIMG Ascenders as abackground element.NEVER use outlines.NEVER add adrop shadow oran outer glow.Section 1.211

IMG Academies AscendersClear space and minimum sizeLet our symbol breatheIn order for the IMG Ascenders to have themost impact, it is important to respect the clearspaces indicated. Please do not allow anythingto encroach into the spaces indicated in theexamples on the right.For all applications (collateral, ads, etc.) in whichthe IMG Ascenders are used, text, photos andother logos must respect the clear space. Theclear space on all four sides of the symbol is thewidth of the symbol, the horizontal distance fromthe upper-left point (top) to the right-most cornerangle (see diagrams).CLEAR SPACEThe symbol’s clearspace is directlyproportional to thespecific size of thesymbol being used.How small is too small?The IMG Ascenders have a minimum sizerequirement of 3/8" (9.5 mm) in height asmeasured from the baseline point to its capheight. Note this is a minimum size.The symbol should be reproduced consistently, atregular sizes on specific elements that will be partof a series (print ads, sell sheets, brochures, etc.),to preserve legibility and consistently present astrong, recognizable brand identity.MINIMUM SIZE REQUIREMENTS3/8" (9.5 mm)3/8" (9.5 mm) is the smallest usage size allowable.Section 1.212

IMG Academies AscendersAlignmentWalk the lineWhen using the IMG Ascenders, it is preferredthat copy align with the upper-left edge orthe right-most edge. In instances when thisis not possible, align right or left edge withpage margin.CORRECT ALIGNMENT AND CLEAR SPACE EXAMPLEIMG AcademiesThe Swimming AcadIMG AcademiesThe Swimming AcademyIMG ASCENDERS STANDALONE PAGE ALIGNMENTThe Swimming AcademyDecember 20083IMG Academies | The Swimming AcademyAlign copy or images to the dottedlines indicated to right.IMG ASCENDERS ALIGNMENT WITH COPY3The Swimming AcademyDecember 2008Proper Alignmentfor copy in PowerPoint or other documentsactual sizeIMG Swimming Academy PowerPoint presentation slideAlign top of copy to the dotted line indicated above, making sure the copy is notviolating clear-space requirement of red dotted circle. See previous page forcorrect clear space.Section 1.213

IMG Academies TypographyIMG typography — DinSay it with typeThe font family used in all IMG print, electronicand broadcast media communications is Din.Din is a crisp sans serif font with a clean, uniquecontemporary presence. Its letter-styling is freshand welcoming, as well as timeless and familiar.It is well-balanced proportionally to offertelegraphic reads in both upper- and lowercases.» The primary weight is Regular, but four Roman(non-italic) font weights are acceptable: Light,Regular, Medium and Bold.» All body copy in printed materials should beset in Din Regular upper-/lowercase with aminimum size of 10pt.» Italics may be used in special grammaticalinstances only, never in headlines, subheadsor body copy.» All legal type should be set in Din Regularupper-/lowercase 7pt.To isntall the Din font family on your computer,please go to http://imgbrandmanagement.DIN LIGHT 16ptTHE QUICK BROWN FOX JUMPS OVER A LAZY DOGthe quick brown fox jumps over a lazy dog1234567890DIN REGULAR 16ptTHE QUICK BROWN FOX JUMPS OVER A LAZY DOGthe quick brown fox jumps over a lazy dog1234567890DIN MEDIUM 16ptTHE QUICK BROWN FOX JUMPS OVER A LAZY DOGthe quick brown fox jumps over a lazy dog1234567890DIN BOLD 16ptTHE QUICK BROWN FOX JUMPS OVER A LAZY DOGthe quick brown fox jumps over a lazy dog1234567890Section 1.314

IMG Academies TypographyIMG alternate typography — ArialNo Din?Every effort should be made to utilize the Dinfont family as the IMG brand typeface. If Din isnot available in a particular program, use ArialRegular and Arial Bold as a substitute font. UsingArial should be a last resort. All Din typefacerules apply.To install the Din font family on your computer,please go to http://imgbrandmanagement.ARIAL REGULAR 16ptTHE QUICK BROWN FOX JUMPS OVER A LAZY DOGthe quick brown fox jumps over a lazy dog1234567890ARIAL BOLD 16ptTHE QUICK BROWN FOX JUMPS OVER A LAZY DOGthe quick brown fox jumps over a lazy dog1234567890Section 1.315

IMG AcademiesBrand Endorsements

IMG Academies Endorsed BrandsIMG Academies brand endorsements overviewThe IMGA brand consists of many different academies.It is important to reinforce to consumers and themarketplace that these assets are linked to IMGA. Thisconnection shows leadership, ownership and strengthensthe IMGA brand, both visually and contextually.Section 1.416

IMG Academies Endorsed BrandsIMG Academies endorsed brandsIMGA endorsed brands should only exist withoutthe IMGA logo when on uniforms or individualAcademy properties. All marketing materialsshould ALWAYS use the IMGA logo lock-up.IMG ACADEMIES ENDORSED BRANDSSample applications to business cards and letterheadfor these endorsed brands are shown on pages 23-24.Section 1.417

IMG Academies Endorsed BrandsIMG Academies vertical lock-upsWhen IMG Academies is partnered to anotherbrand such as the variety of sports Academiesthat fall under the IMGA umbrella, we referto this as an endorsed brand. These umbrellaAcademies include:CORRECT VERTICAL LOCK-UP TREATMENTIMG ACADEMIES BRANDSNick Bollettieri Tennis Academy (NBTA)David Leadbetter Golf AcademyIMG Soccer AcademyIMG Baseball AcademyIMG Basketball AcademyIMG Performance Institute (IPI)IMG Swimming AcademyWhen the primary lock-up cannot be used, dueto space constraints, please use the verticaltreatment, at right.Sample applications to business cards and letterheadfor these endorsed brands are shown on pages 23-24.Section 1.420

IMG Academies Endorsed BrandsIMG Academies joint ventures/licensed projectsA select number of approved joint ventures orlicensed projects will require tagging anothername/logo with an “at IMG Academies” graphicas shown in the two examples. The horizontal‘endorser logo’ should be used in IMG Blue(2935 when adding to or being created withinother logos whenever possible). Black is alsoacceptable, as well any complimentary color thatis used within the primary joint venture logo. Thehorizontal “endorser logo’ must be positionedand placed at a size that offers clear visibility.CORRECT LOCK-UP TREATMENTThe Wellness SpaA joint venture underwritten by Cay Club fora wellness spa on-site at IMG Academies.IMG Academies Joint venturesLegends BayA license contract with the developer/buildersof a high end residential community on SarasotaBay, just west of IMG Academies Golf &Country Club.Section 1.421

Identity Materials

Identity MaterialsSECTION 2PGBusiness card 22Letterhead 23Envelope 24Mailing label 25Notepads 26Notecards /envelopes 27Memo / fax 28PowerPoint templates 29RFP/proposal 31Desktop wallpaper 32Email signature 33Corporate signage — interior, exterior 34

Identity MaterialsIMG Academies business cardWhen using the endorsed logo lock-up onbusiness cards, the vertical lock-up shouldbe used.The preferred stock for printing business cards isClassic Crest Avalanche White Smooth, 100# Cover..3676"9.337 mmChris CiaccioDirector Sales & MarketingO: 941.752.2504F: 941.752.2531Chris.Ciaccio@imgworld.comNOTE card example has the maximum amount oflines permitted (11). If a business card has fewerlines (i.e. no mobile #), its information should still bevertically centered.Address block set in: Din Regular 8pt;leading: 9pt; tracking: -15.Copy is black, flush left, ragged right.Outside the Americas and Europe, use theseguidelines to create business cards in astandard size.5500 34th Street WestBradenton, FL 34210www.imgacadmies.comUSA frontOrder IMG Academies business cards throughmy.imgworld.com.Native files of the IMG Academiesbusiness card can be downloaded fromthe http://imgbrandmanagement siteunder the Creative Assets tab. Pleasesubmit for approval prior to printing..2805"7.125 mmChris CiaccioDirector Sales & MarketingO: 941.752.2504F: 941.752.2531Chris.Ciaccio@imgworld.com5500 34th Street WestBradenton, FL 34210www.imgacademies.comCARD SIZESUSA frontGray3.5" X 2"(Americas)85 mm X 55 mm(Europe)NOTE cards are not to scale.USA backSection 222

Identity MaterialsIMG Academies letterheadWhen using the endorsed IMG Academies logolock-up on letterhead, the primary lock-up shouldbe used.2.125"53.975 mm.4185"10.63 mm2.125"53.975 mm2.125"53.975 mm.4185"10.63 mm2.125"53.975 mmThe preferred stock for printing the letterheadis Classic Crest Writing Avalanche WhiteSmooth, 24#.January 1, 2008John SmithABC Coporation1234 Main StreetAnytown, US 1234Dear John Smith:AJanuary 1, 2008John SmithABC Coporation1234 Main StreetAnytown, US 1234Dear John Smith:AOutside the Americas and Europe, use theseguidelines to create letterhead in a standard size.Order IMG Academies letterhead throughmy.imgworld.com.1.125"28.575 mmduisim verciliquip enim dolesequisit nit nim dolobor eetummo lessectem adip ercilit alit nis nulputdolor sed tionsecte dip eraesent prat, quat. Vulla consendre faci euipsuscil esse commodo odoloralissent ilit aliquat. Ut nosto od dolore tat luptatummy nullute do odolortis ate delis enibh et amzzriuscip eliquatue ea faccum velessecte dolor incin henis nonseniatem ver alit lobor in et doloredeliquat praestrud eum iril doloreet, summy nulputat.Gait lorer irit praessit prat exercin cilisit velendreet wis nos aci tie ero do exero euguerc illuptat,commolor augiam diam dipit ut non ulputpat.Put verit, sit dolore magnim do duis amet iriure modipitlandre facilis aliqui etue magnim alit, conullutpat.Ril ip eros nulland ionsenis alismodiat adiat vendre tie dolortin utate mincili quisisi eugait luptatlore dolorem quat.Or acip elismolum velesent la feu facidunt veros accum dit, qui blamet, eetummolessectem adip sequipit utpat.Sincerely,1.125"28.575 mm1.125"28.575 mmduisim verciliquip enim dolesequisit nit nim dolobor eetummo lessectem adip ercilit alit nis nulputdolor sed tionsecte dip eraesent prat, quat. Vulla consendre faci euipsuscil esse commodo odoloralissent ilit aliquat. Ut nosto od dolore tat luptatummy nullute do odolortis ate delis enibh et amzzriuscip eliquatue ea faccum velessecte dolor incin henis nonseniatem ver alit lobor in et doloredeliquat praestrud eum iril doloreet, summy nulputat.Gait lorer irit praessit prat exercin cilisit velendreet wis nos aci tie ero do exero euguerc illuptat,commolor augiam diam dipit ut non ulputpat.Put verit, sit dolore magnim do duis amet iriure modipitlandre facilis aliqui etue magnim alit, conullutpat.Ril ip eros nulland ionsenis alismodiat adiat vendre tie dolortin utate mincili quisisi eugait luptatlore dolorem quat.Or acip elismolum velesent la feu facidunt veros accum dit, qui blamet, eetummolessectem adip sequipit utpat.Sincerely,1.125"28.575 mmNative files of the IMG Academies letterhead can bedownloaded from the http://imgbrandmanagementsite under the Creative Assets tab. Please submitfor approval prior to printing.Benjamin WeismanArt DirectorIMG CreativeBenjamin WeismanArt DirectorIMG CreativePAPER SIZES1"25.4 mmB5550 34th Street West, Bradenton, FL 34210 O: 914.755.1000 F: 941.752.2531 www.imgworld.com1"25.4 mm1"25.4 mmB5550 34th Street West, Bradenton, FL 34210 O: 914.755.1000 F: 941.752.2531 www.imgworld.com1"25.4 mmLETTERA4NOTE letterhead example is not to scale. Measurements are from edge of page.Copy location will depend on paper size.A - Body copy set in:Din 10pt; leading: 12pt.Copy is black.B - Bottom address blockset in: Din Regular 10pt;tracking: -15.Copy is gray.8.5" X 11"(Americas)210 mm X 297 mm(Europe)Section 223

Identity MaterialsIMG Academies envelopeThe preferred stock for printing the envelope isClassic Crest Writing #10 Square Flap Envelope,Avalanche White Smooth, 24#.Outside the Americas and Europe, use theseguidelines to create envelopes in standard sizes.Order IMG Academies envelopes throughmy.imgworld.com.Native files of the IMG Academies envelope can bedownloaded from the http://imgbrandmanagementsite under the Creative Assets tab. Please submitfor approval prior to printing.GrayA5500 34th Street WestBradenton, FL 34210.3691"9.375 mm4.75"120.65 mmB.3691"9.375 mmA - Address block set in:Din Regular 8pt; leading: 11pt;tracking: -15; copy is centeredCopy is gray.B - Recipients name set in:Black Din Regular 12pt.Copy is black.NOTE envelope is not to scale.ENVELOPE SIZES#10 DL9.5" X 4.125"(Americas)220 mm X 110 mm(Europe)Section 224

Identity MaterialsIMG Academies mailing labelThe preferred stock for printing the mailing labelis Classic Crest Pressure Sensitive Label Stock,Avalanche White Smooth.Outside the Americas and Europe, use theseguidelines to create mailing labels in standard sizes.Order IMG Academies mailing labels throughmy.imgworld.com.AJohn SmithABC Corporation1234 Main StreetAnytown, US 12345B5500 34th Street West, Bradenton, FL 34210.3691"9.375 mmA - Recipients name set in:Din Regular 12pt; copy is centered.Copy is black.B - Address block set in:Din Regular 8pt; tracking: -15; copy is centered.Copy is gray.Native files of the IMG Academiesmailing label can be downloaded from thehttp://imgbrandmanagement site underthe Creative Assets tab. Please submitfor approval prior to printing.NOTE mailing label is not to scale.LABEL SIZE6" X 4" (Americas)130 mm X 90 mm (Europe)Section 225

Identity MaterialsIMG Academies notepadsThe preferred stock for printing the notepads is60# Text White with basic chipboard backing.Outside the Americas and Europe, use theseguidelines to create notepads in standard sizes..3434"8.722 mm.25"6.35 mmNOTEdifferences incolor and nameusage.Order IMG Academies notepads throughmy.imgworld.com.Chris CiaccioNative files of the IMG Academies notepad can bedownloaded from the http://imgbrandmanagementsite under the Creative Assets tab. Please submitfor approval prior to printing.ADirectors/Vice PresidentsLogo/name printedin black.General IMG notepadLogo printed in black.Sam ZussmanSenior VPs and above.375"9.525 mmNotepads are not to scale.NOTEPADA - Name set in: Medium 9pt;color: IMG Blue; copy is centered.A64.25" X 5.5"(Americas)105 mm X 148 mm(Europe)Section 226

Identity MaterialsIMG Academies notecards /envelopesNotecards print on Classic Crest AvalancheWhite Smooth 100# Cover and is then scored.The preferred stock for printing the notecardenvelope is Classic Crest Writing #A2 SquareFlap Envelope, Avalanche White Smooth, 24W..5014"12.735 mmA5500 34th Street WestBradenton, FL 34210.3691"9.375 mmOutside the Americas and Europe, use theseguidelines to create notecards and envelopes instandard sizes.Order IMG Academies notecards or envelopes throughmy.imgworld.com.Native files of the IMG Academies notecardand envelope can be downloaded from thehttp://imgbrandmanagement site under theCreative Assets tab. Please submit for approvalprior to printing.Fold-over notecardNOTE notecard and notecard envelope are not to scale.Fold-over envelopeA - Address block set in: Din Regular 8pt; leading: 11pt; tracking: -15;copy is gray and centered.FOLD-OVER NOTECARD AND ENVELOPEA25.5" X 8.5"5.5" X 4.25" (folded)(Americas)5.625" X 4.375"(Americas)Section 227

Identity MaterialsIMG Academies memo/faxIMG Academies memo and fax templates shouldbe used as necessary.Outside the Americas and Europe, use theseguidelines to create memo/fax templates instandard sizes.IMG Academies memo/fax templates can bedownloaded from the http://imgbrandmanagementsite under the Templates tab.IMG ACADEMIES MEMO TEMPLATEMEMODate: 4/18/2008To: Jane DoeFrom: John DoeRE: MemoType goes here…IMG ACADEMIES FAX TEMPLATEFAXDate: 4/18/2008Fax number 000-000-0000To:Jane DoeFrom: John DoeRE:FaxType goes here…5550 34th Street West, Bradenton FL 34210 T:(941) 755 1000 F:(941) 752 2531 www.imgworld.com5550 34th Street West, Bradenton FL 34210 T:(941) 755 1000 F:(941) 752 2531 www.imgworld.com4/30/08 Confidential 14/30/08 Confidential 1Section 228

32Date 2008Date 2008IMGIMGIdentity MaterialsIMG Academies PowerPoint templatesIMG Academies PowerPoint templates should beused for all presentations. A variety of options areprovided for corporate and divisional use.PRIMARY POWERPOINT TEMPLATEBlue DividerOutside the Americas and Europe, use theseguidelines to create PowerPoint templates instandard sizes. For a custom template, pleasecontact IMG Creative.IMG Academies PowerPoint templates can bedownloaded from the http://imgbrandmanagementsite under the Templates tab.This will be the titleThis will be subhead copyDate 2008This will be a divider slide headerThis will be support copyPresentation TitleThis will be a page header» This will be support copyBlue ContentPresentation TitleBlue CoverALTERNATIVE POWERPOINT TEMPLATES — DIVIDERS AND CONTENT PAGES NOT SHOWNThis will be the titleThis will be subhead copyThis will be the titleThis will be subhead copyDate 2008Date 2008White CoverEndorsed Brand CoverSection 229

Identity MaterialsIMG Academies new-business templateThis IMG Academies-branded template shouldbe used for new-business presentations to showequal partnership and weight between a potentialnew client and IMG. It can serve as an alternativeto creating a customized presentation.NEW-BUSINESS POWERPOINT TEMPLATEPlease ensure you are using the correct brandlogo of the prospective client, and if you havequestions, please contact IMG Marketing.IMG Academies new-business templates can bedownloaded from the http://imgbrandmanagementsite under the Templates tab.Use of color logo is preferred.Left align this logo to title, subhead and date above.Bottom align to IMG logo.Size should be such that prominence is equal to IMG logo, butnot to exceed height of IMG logo (approx .5").Right alignment: same distance from right edge as slide # isfrom left edge (approx .33").Bottom align to “Date 2008.”Size should be such that prominence is equal to IMG Ascenders,but not to exceed height of the Ascenders (approx .38").Section 230

Identity MaterialsIMG Academies RFP/proposalThe RFP/proposal template should be usedwhen drafting a proposal and responding to RFPsand white papers of potential clients. It servesas an alternative to PowerPoint (in Word) andprovides a clean and consistent platform for theIMG Academies brand.RFP/ PROPOSAL TEMPLATEIMG Academies RFP/proposal templates can bedownloaded from the http://imgbrandmanagementsite under the Templates tab.5550 34th Street West, Bradenton FL 34210 T:(941) 755 1000 F:(941) 752 2531 www.imgworld.comCover pageInternal pageSection 231

Identity MaterialsIMG Academies desktop wallpaperA variety of IMG Academies wallpaper is availableto customize your desktop.IMG ACADEMIES DESKTOP WALLPAPERIMG Academies wallpaper is accessible on yourcomputer through the Control Panel.Wallpaper is available in 1024 x 768, 1280 x 800 and 1680 x 1050resolutions.Section 232

Identity MaterialsEmail signatureIMG Academies employees should use the IMGcorporate email signature.IMG CORPORATE SIGNATUREIMG Corporate E-mail SignatureA - Appropriate logoTo download email-signature creation instructions,go to the http://imgbrandmanagement site underthe Templates tab.124ABSteve Smith Soccer Coordinator, The Soccer AcademyT: 941 755 2510 • F: 941 752 2546 • ssmith@imgworld.com5500 34th Street West • Bradenton, FL 342103B - Use Din Medium, your name followed by 2 spaces thenyour title in gray.Telephone & Email (optional) lines are separated by blue dots.If you omit your email address, make sure you delete the dotthat precedes it.Address line appears in gray with a blue dot betweenstreet and city.1) IMG Ascenders Logo2) In the Name & Title Line, your name is blue followed by 2 spaces, then your title in gray.3) Telephone & E-mail (optional) Lines are in gray, separated by blue dots. If you omit your e-mailaddress, make sure to delete the separator dot that precedes it.4) Address Line appears in gray with a blue separator dot between the street and city.Colors:All references to blue are 0R 82G 147B.All references to gray are 164R 166G 166B.Fonts:All type is Din Medium.Size:There are 2 options for size, as appearance will vary based on your computer’s settings.Large – All type in lines 1-4 is 14 pt. Separator dots on the Telephone & E-mail Line are 12 pt.Use IMG_Corp_rgb_sig_large.gif for the logo.Small – All type in lines 1-4 is 12 pt. Separator dots on the Telephone & E-mail Line are 10 pt.Use IMG_Corp_rgb_sig_small.gifSection 233

Identity MaterialsIMG Academies signage — interior, exteriorFor corporate signage for interiors and exteriorsof offices, please utilize the IMG Academies logo.All updates and changes to corporate signagemust be approved by your office facilitiesmanager and IMG Marketing. All logo usagerules from guidelines apply to any new signagebeing produced, including color, clear space, etc.INTERIOREXTERIORIMG-endorsed brands may use their own logo foroffice signage with approval from IMG Marketing.GymEntrance doorsSection 234

Marketing Materials

Marketing MaterialsSECTION 3PGIMG Academies marketing materials overview 35IMG Academies advertising 36IMG Academies brochures 38IMG Academies flyers 39IMG Academies folder 41IMG Academies marketing materials color palette 42

Marketing MaterialsIMG Academies marketing materials overviewThe following section shows a sample of templates createdfor print ads, brochures, flyers and folders. The templatesmust be used as provided. Any changes must be approvedby IMG Academies Marketing and IMG Marketing.This is to be strictly enforced to ensure brand identity andvoice throughout all communications.Section 335

Boarding and non-boarding camp and academy sessions are available on a daily, weekly and full-timebasis for all age and ability levels. Customizable Corporate Retreat Programs are also available.Boarding and non-boarding camp and academy sessions are available on a daily, weekly and full-timebasis for all age and ability levels. Customizable Corporate Retreat Programs are also available.Marketing MaterialsIMG Academies general advertising — print adsAny significant copy or layout changes must beapproved by IMG Marketing.IMG ACADEMIES GENERAL AD – FULL PAGESupporting Imageswhere talent grows.IMG Academies is the largest, most successful multi-sport training and education institution in theworld. We’ve trained many top professional athletes including Maria Sharapova, Paula Creamer,Kevin Martin and Freddy Adu. But you don’t have to be a future professional to take advantage of ourcomprehensive programs in tennis, golf, soccer, baseball, swimming, basketball and performance training.whatever your aspiration, IMg academies can help you reach your ultimate potential.HeadlineBody Copy nick Bollettieri tennis academy David leadbetter golf academy International Performance Institute the Baseball academy the Basketball academy the swimming academy the soccer academy the Pendleton schoolCall to Actionwww.imgacademies.com | 800.872.6425IMG Academies LogoDisclosure CopyIMG ACADEMIES GENERAL AD – HALF PAGESupporting Imageswhere talent grows.IMG Academies is the largest, most successful multi-sport trainingand education institution in the world. We’ve trained many top professionalathletes including Maria Sharapova, Paula Creamer, Kevin Martin andFreddy Adu. But you don’t have to be a future professional to take advantageof our comprehensive programs in tennis, golf, soccer, baseball,swimming, basketball and performance training.Whatever your aspiration, IMG Academies can help you reach yourultimate potential. nick Bollettieri tennis academy the Basketball academy David leadbetter golf academy the swimming academy International Performance Institute the soccer academy the Baseball academyHeadlineBody CopyCall to ActionDisclosure Copy800.872.6425www.imgacademies.comIMG Academies LogoDisclosure CopySection 336

Boarding and non-boarding camp and academy sessions are available on a daily, weekly and full-timebasis for all age and ability levels. Customizable Corporate Retreat Programs are also available.Marketing MaterialsIMG Academies endorsed-brand advertising — print adsAny significant copy or layout changes mustbe approved by IMG Marketing.THE BASEBALL ACADEMY AD – FULL PAGESupporting ImagesBody Copywhere talent grows.The Baseball Academy offers the most unique and effective developmental programfor players aspiring to be elite level athletes. Students receive comprehensive trainingand conditioning from qualified professional coaches in all aspects of the game.Programs include full-time residency with private schooling in the Spring and Fall,College and High School Spring Team Trips, High School Summer Wood Bat Leagueand Summer and December camps.Whatever your aspiration, our coaches can help you reach your ultimate potential.the Baseball academy is a division of IMg academies, the world’s leading multi-sport,training and education, camp and academy.HeadlinePartner LogosCall to Actionwww.imgacademies.com | 800.872.6425Endorsed Academy LogoDisclosure CopyTHE BASEBALL ACADEMY AD – HALF PAGESupporting ImagesCall to ActionDisclosure Copywhere talent grows.the Baseball academy offers the most unique and effective developmentalprogram for players aspiring to be elite level athletes. students receivecomprehensive training and conditioning from qualified professional coachesin all aspects of the game. Programs include full-time residency with privateschooling in the spring and Fall, College and high school spring team trips,high school summer wood Bat league and summer and December camps.Whatever your aspiration, our coaches can help you reach your ultimate potential.the Baseball academy is a division of IMg academies, the world’sleading multi-sport, training and education, camp and academy.Sponsored by: Gatorade and Anaconda Sports.800.872.6425www.imgacademies.comBoarding and non-boarding camp and academy sessions are available on a daily, weekly and full-timebasis for all age and ability levels. Customizable Corporate Retreat Programs are also available.HeadlineBody CopyPartner MentionsEndorsed Academy LogoDisclosure CopySection 337

Marketing MaterialsIMG Academies brochuresAny significant copy or layout changes mustbe approved by IMG Marketing.SOCCER ACADEMY BROCHURE - OUTSIDE AND INSIDEFront CoverFeatures/FacilitiesFeatures/Facilitiesn Full-time academy residency Programn team trainingn Weekly sessionsn summer campsn 300-acre IMG campusn 7 Bermuda grass soccer fieldsn World-class Tennis, Golf, Basketball, Baseball, Softball,Swimming and Fishing Academiesn International Performance Institute (including physicaland mental conditioning, sports medicine, communicationstraining, and nutrition and regeneration programs)n IPI Training Center: 10,000-sq. ft. weight room, multipletraining surfaces: artificial turf, natural grass, 4-lane trackand training hilln IMG Academies Golf & Country Club, a 7,000-yard,par 72 golf coursen game onn Sports Therapy Centern Academy Realtyn The Wellness Span Dorm housingn Cafeteria/adult dining roomsn 2 poolsn Classroom/study areas/computer learning centern Recreation arean Real estate options (Legends Bay, Legends Cove,Champions Walk, Bollettieri Resort Villas and Residencesand Academy Park Villas and Residences)n Luxurious accommodationsn Clubhouse/conference centern Pendleton School (K–12)n University of Miami (language school and college courses)n Fabulous weather, beautiful beachesn Great Florida attractions nearbyn Secure campus with 24-hour supervisionaluMniDamarcus BeasleyGlasgow RangersKevin BurnsRochester RhinosJon BuschChicago FireMiguel GonzalezNew England RevolutionTim HowardEverton F.C.Dave MahoneyChicago FireKyle MartinoL.A. GalaxyKurt MorsinkKansas City WizardsFor a complete list, go to www.imgacademies.com.coachinG staFFTom DurkinGiovanni FernandesDirector of Coaching & Staff CoachPlayer DevelopmentScott BowersDerek LeaderGoalkeeper/CoachAssistant Directorof Coaching &Jim RooneyPlayer DevelopmentStaff CoachIan MartinJared VockStaff CoachStaff Coach,University of South FloridaFerdi DeMatthaeisStaff CoachTim MulqueenUS Soccer U-17 GK CoachFor More inForMation:t: 800.872.6425w: www.imgacademies.comMichael ParkhurstNew England RevolutionHeath PearceHansa RostockMarco VelezPuerto Rico IslandersAlex YiDallas BurnBlaine Bott/Heidi GoodrichStrength &Conditioning CoachesAmanda GatchelBusiness Unit ManagerDion DanielsSoccer OperationsTaryn MorganJosh LifrakMental Conditioning2008 IMG ACADEMIESTHESOCCERACADEMYthe evolution oF iMG acadeMiesIMG Academies (IMGA) started with theNick Bollettieri Tennis Academy (NBTA)in 1978. In the ’80s, Nick and his staff builtthe world’s most dominant tennis trainingacademy. In 1987, the NBTA joined IMG,strengthening its international presence.In the early ’90s, IMG, Bollettieri andlong-time Directors, Ted Meekmaand Greg Breunich, expanded the Academytraining and education philosophyfrom tennis to multiple sports: golf thensoccer, performance training, baseballand basketball.The 300-acre IMGA campus in Bradenton,Florida continues to grow. Today, the world’s#1 multi-sport training complex foryouth, collegiate, adult and professionalathletes consists of the NBTA, the DavidLeadbetter Golf Academy, The Soccer,Baseball, Softball, Basketball andSwimming Academies, InternationalPerformance Institute (IPI), the ProfessionalFishing Academy, game on, PendletonSchool, University of Miami, The WellnessSpa, IMGA Golf & Country Club andAcademy Realty.Evolution ofIMG AcademiesIt is known, collectively, as IMG Academies.Note: The Evert Tennis Academy in Boca Raton, Floridaand Crested Butte Academy (mountain sports) in Colorado,are also part of the IMG Academies family.MapareaJacksonvillen 6 miles from Sarasota/Bradenton InternationalAirport; 45 miles southOrlandoof Tampa InternationalTampaAirportSt. Petersburgn 10 miles from beautiful Bradenton/IMG AcademiesGulf beachesSarasotan 90 miles from Orlandothe soccer acadeMyIMG Academies5500 34th Street West t: 800.872.6425Bradenton, Florida 34210 t: 941.752.2600www.imgacademies.com f: 941.752.2531and Disney WorldNaplesMiamiContactInformationEndorsed LogoProgram InformationWelcomeLetterWELCOME TO THESOCCER ACADEMY!IMGA Soccer Academy, a Nike PremierClub, provides youth with superiorcoaching and the latest training programs,at the best facilities in the country.Since we opened in 1994, we have placed24 players on the US National Teams.We have 11 players on professionalclub teams in MLS and Europe and havewon 2 Dallas Cup Tournaments (2005,2007), 3 Tampa Sun Bowl Tournaments,and 13 CDL League Titles (FYSA).Our year-round program hosts boysand girls (ages 12–19) of all levels.tom durkinDirector, The Soccer Academy“You will not find better coaches in Americathan at IMGA Soccer Academy. It preparedme for life as a professional soccer player.”Michael ParkhurstIMGA Soccer Academy player, 1997 – 20012005 MLS Gatorade Rookie of the Year2006 MLS US Soccer Foundation Humanitarian of the Year2007 MLS Defender of the Year2007 MLS Fair Play Recipientsoccer acadeMy hiGhliGhtsWe offer rigorous, highly reputable training. Our programcreates an environment where players achieve success onthe field, in the classroom and in their personal lives.n Five-Day-a-Week TrainingTechnical, tactical, goalkeeping, mental and performancen World-Class FacilitiesSeven Bermuda grass fields, strength/conditioningfacilities, video lecture hallsn Competitive League Play (weekends)CDL League (FYSA) and US Academy Development League (USSF)n Domestic/International TournamentsNike Friendlies, Dallas Cup, Raleigh Shootout (CASL),Tampa Sun Bowl, Disney Classic, Orange Classicn Top Coaching Staff in the CountryUSSF “A” License, national, professional, collegiateand regional ODP coachesn USL Player Development League (PDL) and W-LeagueTrain players for college and professional soccern Nine-Week Boys/Girls Summer Camp (Ages 10 – 19)n Professional and College Teams Pre-season/Mid-Spring TrainingUS & foreign, 8 MLS and several top 20 collegiate teamsyear-round ProGraMsn Attend Private School, Train Year-RoundThe Pendleton School, Edison Academy, St. Stephens School,Bradenton Prep tailored to the IMGA programn Performance InstituteSpeed, agility, quickness, strength, power and endurancen Mental ConditioningEnhancing psychological improvement – self-awareness,confidence, motivation and disciplinen Nutrition AssessmentProper nutrition for top performancen College Placement ProgramAttaining advanced education and playing soccer at the highest levelgame on IMG Academies is proud to offer the uniquegame on program. It helps youth/elite athletes with socialskills, adult/coach interaction and college interviews.These communication skills are invaluable for balance asan athlete and as a person. Visit www.gameonmedia.comfor more information.residential ProGraMsAcademic YearDatesFull-Year Residency Program September – June1st Academic SemesterSeptember – January2nd Academic SemesterJanuary – JuneFlexible weeks of training are also available.Full-Year Residency ScheduleDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SAT/SUN3:00-3:45 MCA Movement Soccer Fitness Movement Regeneration League &Tournament Matches4:00-5:45 Match Review Technical/ Technical/ Tactical Review& Analysis Field Tactical Tactical Training Match&/or Classroom Training Training TacticsFree Kicks6:30-7:30 Weights Weights Weights*MCA: Mental Conditioning Academy*Soccer Fitness: Training by playing soccer*Movement: Speed/agility training*Regeneration: Recovery training(Schedule subject to change)suMMer caMPThe Academy attracts serious players for a three-week AcademySeries, each equal to year-round training. Players attend in anyorder, picking the series best matching their needs, trainingalongside the Bradenton Academics and Bradenton Athletics,two of the USL’s top young teams.Week I: Individual SkillsTechniques for insight/awarenessWeek II: Individual TacticsPositional play, better decision-making in each player’s roleWeek III: Group TacticsFusing individual/positional tactics in team playsuMMer caMP datesSeries I: Advanced PlayerAdvanced Skills 06/08–06/13Advanced Individual Tactics/Positional Play 06/15–06/20Advanced Group Tactics 06/22–06/27Series II: Advanced/CompetitiveAdvanced Individual Skills 06/29–07/04Advanced Individual Tactics/Attack & Defense 07/06–07/11Advanced Group Tactics/Positional Play 07/13–07/18Series III: Open/Pro SeasonIndividual Skills/Energy Systems Development 07/20–07/25Positional Play/Explosion & Acceleration 07/27–08/01Group Tactics/Off-Ball Movement 08/03–08/08Note: Sunday arrival; Saturday departuresuMMer Weekly scheduleMorning/MiddayDAY 7:00AM 9:00-11:00AM 11:00-2:00PM 2:00-3:30PMSUN.MON. Brkfst. Technical Training Lunch/Relax IMGA Performance Institute (IPI)TUE. Brkfst. Technical Training Lunch/Relax Speed/Agility/Quickness (IPI)WED. Brkfst. Technical/Functional Training Lunch/Relax IMGA Mental ConditioningTHU. Brkfst. Technical/Functional Training Lunch/Relax Tactical BriefingFRI. Brkfst. Technical/Functional Training Lunch/Relax Strength/Power (IPI)SAT. Brkfst. Recreational Activities Lunch/Relax Recreational Activities (Departure)Afternoon/EveningDAY 3:00-4:00PM 4:00-5:00PM 6:00PM 6:30PMSUN. Arrival & Orientation Evaluation GamesMON. Recovery Training (IPI) Technical Training Dinner League CompetitionTUE. Technical Training Technical Training Dinner League CompetitionWED. Technical Training Technical Training Dinner League CompetitionTHU. Game Day Game Day Dinner League CompetitionFRI. Beach Training Beach Training Dinner Recreational ActivitiesSAT. Recreational Activities Technical Training Dinner Recreational Activities (Departure)(Schedule subject to change)Section 338

Marketing MaterialsIMG Academies general flyersAny significant copy or layout changes mustbe approved by IMG Marketing.IMG ACADEMIES GENERAL FLYER – FRONT AND BACKIMG ACADEMIESWHERE PLAYERS TRAIN!IMG Academies is universally acknowledged as the leading multi-sporttraining and education, camp and academy organization in the world.Located on a 300-acre campus in Bradenton, Florida, the Academiesencompasses the Nick Bollettieri Tennis Academy (NBTA), David LeadbetterGolf Academy (DLGA), The Soccer, Baseball, Basketball, Softball andSwimming Academies, The International Performance Institute (IPI),IMG Academies Golf & Country Club, University of Miami (languageschool/university courses), The Pendleton School, Academy Realtyand the Wellness Spa.“When it comes to size, scope and star power,IMG Academies...has no peer.”Sports IllustratedApproximately 12,000 junior, collegiate, adult and professional athletes (includingfamilies and corporate groups) from over 80 countries attend IMG Academies everyyear to participate in a wide range of programs designed to meet their individual needs.Participants in these programs receive instruction from over 100 expert coaches andhave daily access to the Academies’ world-class facilities and amenities.Approximately 80% of the Academies’ full-time student graduates attend college, mostwith some type of scholarship assistance. And everyone who periodically trains on-siteleaves IMG Academies a healthier and more complete athlete!“...the country’s most comprehensive playgroundfor athletes in training.”Sports IllustratedMany of the world’s top athletes have trained at IMG Academies. Just a sampling ofAcademy alumni includes: Andre Agassi, Monica Seles, Jim Courier, Maria Sharapova,Kei Nishikori, Tommy Haas, Pete Sampras, Nicole Vaidisova, Paula Creamer,Julieta Granada, David Gossett, Sean O’Hair, Casey Wittenberg, Michael Parkhurst,U17 Boys U.S. National Team, DC United, Chicago Fire, Aaron Sele, Pat Burrell,Ryan Zimmerman, Rob Bell, Jason Varitek, Al Harrington, Chauncey Billups,Jared Jefferies, Renaldo Balkman, Ricky Sanchez, Chad Pennington, Alex Smith,LaDainian Tomlinson, Byron Leftwich, Eli Manning and more.FOR MORE INFORMATION:IMG Academies t: 800.872.64255500 34th Street West t: 941.752.2600Bradenton, Florida 34210 f: 941.752.2531www.imgacademies.comPROGRAMSn Full-time Academy semestersn Short-time weeksn Holiday campsn Summer campsn Mini-weeksn Lessons & customized sessionsn Team training visitsn Clinic toursn Corporate outingsn Coaching symposiumsn Tournamentsn Family vacation visitsn Four-star condo/villa sales & rentalsn Academic Education (K-12)n Language classes and university coursesn Golf membershipsFEATURES/FACILITIESn 300-acre IMG campusn A 30-acre double-ended driving range with target greens, sand bunkers,chipping/pitching greens with Tiff Eagle grass, 2 covered hitting bays anda new synthetic turf putting greenn New 7,300-sq. ft. Golf Admin Building with putting studio, indoor hittingbay, club fitting/testing facility, pro shop and numerous video roomsn 35 hard courts, 16 clay courts, 1 red clay court, 4 indoor courts (20 lighted)n Baseball training complex with 2 pro fields, 3 in-field diamonds, 8 battingcages and 4 mound bullpensn 2 NBA regulation hardwood courts with 12 teaching stationsn 7 Bermuda grass soccer fields, with adjacent training arean World-class Tennis, Golf, Soccer, Baseball, Softball, Basketball and Swimmingn IMGA Golf & Country Club, a 7,000-yard, par 72 golf coursen International Performance Institute (including physical and mentalconditioning, sports medicine, communications training, and nutritionand regeneration programs)n IPI Training Center: 10,000-sq. ft. weight room, multiple training surfaces:artificial turf, natural grass, 4-lane track and training hilln game onn Bollettieri Sports Medicinen Academy Realtyn The Wellness Span Dorm housingn Cafeteria/adult dining roomsn 2 poolsn Classroom/study areas/computer learning centern Recreation arean Real estate options (Legends Bay, Legends Cove, Champions Walk, BollettieriResort Villas and Residences and Academy Park Villas and Residences)n Luxurious accommodationsn Clubhouse/conference centern Pendleton School (K–12)n University of Miami (language school and college courses)n Fabulous weather, beautiful beachesn Great Florida attractions nearbyn Secure campus with 24-hour supervisionn Physician on campusEndorsedAcademyBrandsSupportingImagesContactInformationIMG Academies LogoSupportingImagesIMG Academies LogoSection 339

Marketing MaterialsIMG Academies endorsed-brand flyersAny significant copy or layout changes mustbe approved by IMG Marketing.DAVID LEADBETTER GOLF ACADEMY POSTGRAD FLYER – FRONT AND BACKSubheadDate/YearPostgradDAVID LEADBETTERGOLF ACADEMY2008 IMG ACADeMIeSAcademyNameDavid Leadbetter and the worldwide network of certified DLGA instructorshave successfully trained many of the world’s top junior, collegiate andprofessional golfers. DLGA offers a specialized, comprehensive programgeared toward preparing qualified golfers to compete on a collegiate orprofessional level.THE PROGRAMThe goal of the Postgraduate (Postgrad) Program is to improve a player’sscoring ability by combining a competitive atmosphere of self-reliance,responsibility and discipline with unparalleled training of the body, mindand technique. It is a very unique and exciting program because nowhereelse can a player take a course specifically designed to make them a bettertournament golfer. Postgrad is an all-day program that runs Monday–Friday, with an additional half-day Saturday morning. During that time,the student receives instruction on the full swing, short game, puttingand specialty shots, plays three 18-hole rounds of golf at some of theareas top courses, has a one-hour Mental Conditioning session andattends our world-class International Performance Institute (IPI) forup to five days. All of this is achieved in a group setting of an under8:1 player-to-instructor ratio.See reverse side for additional info and pricing details.EndorsedAcademyBrandsCopyAddITIONAl INFOMental Conditioning This program is designed to teach the student to use his/her thoughtsand emotions to focus on the task at hand. The program also encourages the student tofocus on personal awareness, self-motivation, self-confidence, self-discipline, self-esteemand interpersonal relationships.Physical Conditioning The goal of IPI is to develop the complete golfer by improvingperformance and by decreasing the risk of injury. This goal is achieved through the use ofgolf-specific exercises including strength training, core training, injury prevention, functionalflexibility, energy system development, nutritional awareness and an overall understandingof fitness and health.Golf Facilitiesn Thirty-acre, double-ended driving range with target greens, sand bunkers, chippingand pitching greens with Tiff eagle grassn Two covered hitting baysn New synthetic turf putting greenn On-site administration building with video rooms and club fitting servicesn Access to IMG Academies Golf & Country Club, a private 7,000-yard, par 72 golf course,as well as several of the area’s best public coursesn New in 2008 —7,300-sq. ft. Golf Admin. Building, featuring a putting studio, an indoorhitting bay with state-of-the-art biomechanics, club fitting/testing facility, pro shopand numerous video roomsCopyAmenities IPI, Mental Conditioning, game on (communication skills development),The Wellness Spa, Bollettieri Sports Medicine, Nutrition Institute, Academy Park Villas,Academy Realty, University of Miami (language school and university courses), privatehigh school options, as well as local college, university and community college programs.Other Dorms (18 and under), Academy Park or 4-star accommodations (over 18), dining,pools, IPI facilities, Clubhouse, spa, pro shop, and all other Academy tennis, soccer, baseballand basketball facilities.PRIcINGBoarding (18 to 25 year olds)Non-boarding$2,475/month$2,145/monthNote: Two-month minimum for monthly rates.FOR MORE INFORMATION:IMG Academies t: 800.872.64255500 34th Street West t: 941.752.2600Bradenton, Florida 34210 f: 941.752.2531www.imgacademies.comSupportingImagesContactInformationEndorsedLogo Lock-upSupportingImagesSection 340

IMarketing MaterialsIMG Academies folderAny significant copy or layout changes mustbe approved by IMG Marketing.IMG ACADEMIES FOLDER – OUTSIDE AND INSIDEEndorsed andPartner LogosIMG Academies LogoWebsitewww.imgacademies.comIMGACADEMIESSupportingImagesACADEMY PARKA Double-Ended Golf RangeB Short Game AreaC Baseball FieldsD Academy Park Resort VillasE Soccer Offices/Locker RoomsF Soccer FieldsG Academy Park Tennis Courts(3 Hard Courts & 7 Clay Courts}H Golf OfficesAcademy Park ResidencesJ Legends CoveK Legends BayL Champions WalkM Golf CourseN Golf ClubhouseIMGA CAMPUS1 31 Hard Tennis Courts2 9 Clay Tennis Courts3 Sports Performance Center/Mental Conditioning/Junior Recreation Center/game on4 Adult Activity Center/Massage5 Stadium Hard Court6 Admissions/Executive/Basketball/Tennis7 Stadium Clay Court8 Mailroom9 Bollettieri Resort Residences10 Health Services11 Junior Reception/Transportation/Proshop/Junior Cafeteria/Bank/Sales/Operations/Snack Machines/Travel Offices12 Junior Pool13 Student Services/Computer Lab14 Basketball Courts15 Sports Therapy16 IPI Weight Room/Offices17 IPI Turf Training Field18 Indoor Tennis Center (4 Courts)19 Pendleton/University of Miami20 Pendleton Classrooms21 Clubhouse Reception22 Pool/Jacuzzi23 Bollettieri Resort Villas24 Wellness SpaJKBOLLETTIERI BLVD.SARASOTA BAYNMFABH CEGDILIMG Academies Map1143617 20515 16 7 1218111320 1910248249232221934th STREET WEST5500 34th Street West t: 800.872.6425Bradenton, Florida 34210 t: 941.752.2600www.imgacademies.com f: 941.752.2531netsales@imgworld.comIMG AcademiesLogoContact InformationSection 341

Marketing MaterialsIMG Academies marketing materials color paletteThere are specific color values associated witheach academy, specified at right. These colorsshould be used in any IMG Academies marketingmaterials as shown throught this section.TENNISDark C M Y K0 53 100 72R G B102 53 0Light C M Y K0 48 100 0R G B248 152 29SOCCERDark C M Y K100 100 0 58R G B15 0 78Light C M Y K89 100 0 0R G B73 47 146GOLFSOFTBALLDark C M Y K79 0 100 75R G B0 72 19Light C M Y K70 0 100 9R G B74 170 66Dark C M Y K0 20 100 56R G B136 109 0Light C M Y K0 18 100 15R G B222 180 8BASEBALLSWIMMINGDark C M Y K100 46 0 70R G B0 46 86Light C M Y K100 57 0 2R G B0 103 177Dark C M Y K100 68 0 54R G B0 45 98Light C M Y K68 34 0 100R G B81 145 205BASKETBALLIPI/FOLDERDark C M Y K0 90 100 66R G B111 18 0Light C M Y K0 84 88 0R G B240 81 51Dark C M Y K0 0 0 85R G B77 77 79Light C M Y K0 0 0 60R G B128 130 133Section 342

Standards

StandardsStandardsSECTION 4PGIMG Academies name and logo trademark usage 43Naming and trademark standards 44Section 444

StandardsIMG Academies name and logo trademark usageIn order to maintain brand consistency, it isimportant that the IMG Academies name beused appropriately in text. It is also important toretain proper trademark designation to upholdtrademark laws.BRAND-NAME USAGE IN TEXTThe name IMG Academies should beused when referencing the company forthe first time. Subsequent mentions ona page can use IMGA.Just as our logo should not bealtered, our name should also remainunchanged.» Avoid using IMGA in the possessive,as in ‘IMGA’s assets…’» Correct use of the IMG Academies is“IMG” in all caps and “Academies”initial capped.» Correct use of the IMGA name is inall caps.» For divisional designations/mentionsin text, please also utilize the IMGAcademies brand name, e.g.,...’The Soccer Academy, part of IMGAcademies’TRADEMARK DESIGNATIONThe appropriate trademark designationmust be used at the first mention ofthe IMG Academies name in text and atthe most prominent use of the brandname in a printed document.A trademark registration symbol ®must always appear after the IMGAcademies name, and a trademarknotice must always appear with theAscenders symbol. The ® and areincluded with the logo artwork and areset in the Din font.Section 443

StandardsNaming and trademark standardsNAMINGNaming reaches across most organizations in thecompany and touches both clients and employees.It includes names for events, products, internalprograms and systems. IMG names and marksare presented and marketed across all brandtouchpoints. Because our names and marks havesuch a pervasive reach, it is critical to develop anduse them consistently with the IMG brand strategy.The Marketing Team is here to help you developstrategically sound names and marks that makegood business sense for both IMG and our clients.Please go to http://imgbrandmanagement forfurther details.TRADEMARKS AND COPYRIGHTSA trademark is a word, name, logo or other ‘device’ (which can include, among otherthings, color, sound or product configuration) that identifies a company’s products orservices and distinguishes them from others. A trademark may consist of a name only,a design only or a combination of elements.While trademark rights may be acquired simply by using a mark on or in connectionwith goods or services, IMG generally will apply to register the mark with the UnitedStates Patent and Trademark Office (USPTO) to achieve maximum protection.Significantly, US law allows an ‘intent-to-use application’ to be filed before a trademarkis used, and doing so is the preferred practice (to avoid, among other things, thirdparties filing applications for the same or similar name after announcement of a newbrand, but before use). A name that is ‘merely descriptive’ may not be immediatelyprotectable as a trademark (even with an application filed), so it is important to getappropriate input if a mark is viewed as significant and proprietary but potentiallylacking a high level of distinctiveness.Copyright protects ‘original works reduced to tangible form,’ which basically meansany writings or designs put on paper, web sites or other material. Significantly, thedesign element of a mark may be subject to both trademark and copyright protection.The Trademark Group will also help determine whether to pursue registration withthe Copyright Office (in addition to trademark registration with the USPTO). If someoneother than an IMG employee develops any material, it is extremely important to addressthe issue of ownership of copyright rights.Unlike patent or copyright rights, which have a limited term, trademark rights continueindefinitely as long as the mark is not abandoned (through lack of use) or permittedto lose its trademark significance and become a generic term. Trademark rights canbe lost if a term becomes generic (e.g., escalator, cellophane, thermos, gold card andyo-yo all once were valuable trademarks), and thus it is important that IMG and itslicensees use trademarks consistently and correctly.Please refer to http://imgbrandmanagement for further details on the trademark process.Section 444

Brand Approval Processand Creative DevelopmentGuidelines

Brand Approval Process and Creative Development GuidelinesSECTION 5PGLogo creation and naming 45Creation of IMG-branded ads and collateral 46Web site development and vanity URL creation/approval 47External and internal communications guidelines 48Contact information 49

Brand Approval Process and Creative Development GuidelinesLogo creation and namingPlease go to imgbrandmanagment.comfor more details.As a corporation, IMG owns these logo marks, andthese logo marks become part of our intellectualproperty. As these assets become part of the IMGbrand, they must be protected rigorously andconsistently. These logos and marks must alsobe used in a proper and particular manner thatis established by formal guidelines from the USPatent and Trademark Office.STEP 1For all projects that require a newIMG company or affiliate companylogo for a particular project, all logocreation must be routed through IMGCreative — see contact information onpg 49 for project initiation.Project details: Please include all typesof usage, applications, sizing and colorrequirements.STEP 2If you or your team has alreadydeveloped a name or logo/mark fora project, all files must be routed toglobal IMG Marketing for review andapproval. IMG Marketing will facilitatecoordination of review and approvalswith IMG Legal counsel.STEP 3All new logos must also have properbrand guidelines created as asupporting document to provide branddirection to internal and externalpartners. IMG Creative will work withyour team to develop these guidelines.STEP 4Timing: Creation of a logo, mark orname requires a minimum of 4 weeks.If multiple parties and external clientsare involved in the approval process,please allow a minimum of 6–8 weeks.Please plan your project requestsaccording to this time frame in orderfor IMG Creative to allot the appropriateamount of time and get the project intothe project queue.Section 545

Brand Approval Process and Creative Development GuidelinesCreation of IMG-branded ads and collateralPlease go to the IMG Creative tab onhttp://imgbrandmanagement for moredetails and to see an inventory of currentads (coming soon).Examples of ads and collateral include:» Program journal ads » Catalog ads» Event program ads » TV and radio spots» Congratulatory ads » Brochures» Trade journal ads » Direct-mail pieces» Hospitality ads » FoldersSTEP 1All ads and company collateral thatrequire the IMG brand (e.g., logo orname usage) or mention/highlight theIMG brand, even if divisionally based,must be created by IMG Creative andapproved by IMG’s Executive CreativeDirector and Global Chief MarketingOfficer, to maintain brand consistency intone, design, voice and imagery.Logistic details: Please include allspecs for ads and collateral, includingsize, publication information and anyother requirements. Please see contactinformation on pg 49 for project initiation.STEP 3IMG Marketing will also coordinatewith all client managers internallyto get approval to use their clients inmarketing materials.STEP 4Timing: Please allow 3–4 weeks priorto materials’ deadlines for creationof an ad (not including alotted timefor third-party usage approvals ifapplicable). Please allow a minimum of4–6 weeks for creation and productionof collateral materials.STEP 2IMG Legal counsel also must approve allads and collateral, specifically if the ador collateral piece utilizes logos, photosor marks from other properties. IMGMarketing will coordinate the approvalprocess with IMG Legal counsel.Section 546

Brand Approval Process and Creative Development GuidelinesWeb site development and vanity URL creation /approvalPlease go to http://imgbrandmanagementfor more details.STEP 1IMG’s Senior VP of CorporateCommunications and IMG’s GlobalChief Marketing Officer must approveall development and creation of IMGdivisional or event-based web sites.STEP 3All event web sites that IMG owns musthave the proper IMG branding on them,including the ‘An IMG event’ logo.STEP 2In order for a divisionally based website to be created, there must be clearbusiness rationale for the site in orderfor a new URL to be created.STEP 4Please contact IMG Creative (see contactinformation on pg 49) to initiate any ofthese project needs.Section 547

Brand Approval Process and Creative Development GuidelinesExternal and internal communications guidelinesPlease go to http://imgbrandmanagement formore details.As IMG continues to increase its visibility aroundthe world, it is imperative the company adhereto a unified communications policy to effectivelymanage the media-relations aspect of our brand.The following guidelines are not intended torestrict ordinary business communications or toinhibit IMG’s day-to-day business activities, butare in place to ensure the company speaks witha single voice and that members of the mediaare provided with consistent messaging.All IMG employees must obtain approvalfrom their supervisor or respective publicitydepartment prior to engaging in the followingpress-related activities:» Communicating with members of the media» Agreeing to participate in speakingengagements/panels/seminarsPRESS RELEASES» All press releases must beapproved by Jim Gallagher, SeniorVice President, IMG CorporateCommunications (see contactinformation on pg 49) prior todistribution.» Corporate Communications andpublicity departments at IMG’svarious business units will assist indrafting and public distribution ofall press releases.» Recognizing that some newsannouncements occur on shortnotice, please notify CorporateCommunications about pressreleaseactivity as early as possible.» If you are contacted aboutparticipation in a third-party pressrelease or asked to add an IMGquote or boilerplate to a pressrelease, please contact CorporateCommunications.» Please do not contact a member ofthe media regarding a press release(including offering exclusivesor committing to interviews)without consulting CorporateCommunications or your publicitydepartment.INTERNAL COMMUNICATONS» Please contact Jim Gallagher,Senior Vice President, IMGCorporate Communications (seecontact information on pg 49) torequest an internal or employeecommunication.» Please provide all relevant informationwith your request (for example, natureof the announcement, client name,event, award, program date, time andchannel).Section 548

Brand Approval Process and Creative Development GuidelinesContact informationFor all brand approval and requests, please contact thefollowing IMG staff:For all internal and external communication requests,please contact:IMG MARKETINGScott CorbusBrand Manager, IMG Marketinge scott.corbus@imgworld.comp 212 774 4436Susan KruglinskiDirector, Creative Servicese susan.kruglinski@imgworld.comp 212 774 4433IMG ACADEMIESChirs CiaccioDirector Sales & Marketinge chris.ciaccio@imgworld.comp 941 752 2504USA /AMERICAS & EUROPE/ASIAJim GallagherSenior Vice PresidentIMG Corporate Communicationse jim.gallagher@imgworld.comp 212 774 4419Section 549