Business Management - McGraw-Hill Ryerson

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MAR KETING10Glencoe Marketing SeriesFeaturesPower Read. Feature box at the beginning of each chapter thatlists 4 reading strategies to help students get the most out of the text.Real-World Scenario. Two parts per chapter concluding with twocritical thinking questions.World Market. International marketing feature emphasizes theglobal nature of marketing related to the specific marketing area;concludes with a critical thinking question.Hot Property. Profile of a successful and/or creative business(large or small); concludes with 2 critical thinking questions.Profiles in Marketing. Profiles a successful or noteworthyindividual working in a marketing-related career.The Dot.Com Shop. Focuses on e-commerce, e-tailing, and onlinestores with chapter-related content.Ethical Practices. Focuses on current legal, ethical, communityservice, and character education issues and practices applied to thespecific marketing area.Math Check. Brief math exercise.DECA Prep. Role-play activity to prepare students for DECA events.Retailing• McCalla • ©2005 • Grades 10-12The Glencoe Marketing Series: Retailing focuses on retail marketing,management, and merchandising.Table of ContentsUnit 1: The Retail Business1 What Is Retailing?2 Types of Retail Businesses3 Store-Based Retailing4 E-Tailing and Non-Store RetailingUnit 2: Retail Business Strategy5 Retail Market Strategy6 Merchandise AssortmentDecisions7 Buying and Pricing Merchandise8 Site Locations and SelectionUnit 3: The Retail Store9 Store Design & VisualMerchandising10 Promotion and Advertising11 Selling12 Customer Service13 Managing the StoreUnit 4: Exploring Careers inRetailing14 Preparing for a Career in Retailing15 Starting Your Career16 Getting a Job in RetailingStudent Work-text (Softcover)* 0078614007 $32.95Teacher's Annotated Edition 0078614023 $99.15PowerPoint® CD-ROM 0078615755 $165.00ExamView® Pro CD-ROM 0078658004 $216.65* Additional discounts do not apply.Sports and Entertainment Marketing• Farese, Nicholson, Grossman, Wardinski • © 2005 • Grades 10-12The Glencoe Marketing Series: Sports and Entertainment Marketingexamines marketing of sports and sports entertainment as well as theworld of entertainment marketing.Table of ContentsUnit 1: Marketing & Sports andEntertainment1 World of Marketing2 Sports and Entertainment:Connections and Contrasts (similar/different)Unit 2: Sports EntertainmentMarketing3 What Is the Sports EntertainmentMarket?4 Sports Products and ServicesUnit 3: Sports EntertainmentMarketing Mix (4Ps)5 Product and Price Decisions6 Market Research and Outlets7 Sponsorship and Licensing8 Sports Entertainment PromotionStudent Work-text (Softcover)* 0078614015 $32.95Teacher's Annotated Edition 0078614031 $99.15PowerPoint® CD-ROM 0078615763 $165.00ExamView® Pro CD-ROM 0078658012 $216.65* Additional discounts do not apply.Hospitality and Tourism Marketing• © 2006 • Grades: 10-12Table of Contents1 What is Hospitality & Tourism2 Business and Economics3 The Restaurant Business4 The Hotel Business5 The Tourism Business6 Destination Marketing7 Sports & Entertainment EventManagement8 The Marketing EnvironmentStudent Work-text (Softcover)* 0078682967 $32.95Teacher's Annotated Edition 0078688132 $99.15PowerPoint® CD-ROM 0078688140 $165.00ExamView® Pro CD-ROM 0078688159 $216.65* Additional discounts do not apply.Fashion Marketing• © 2006 • Grades 10-12Table of ContentsUnit 1: The World of Fashion1 What is fashion?2 Fashion and marketing3 The Fashion Business4 Fashion CentresUnit 2: Producing Fashion5 Types of Fashion and Trends6 Textiles and Production7 Designing Fashion8 Creators of Fashion9 Sports Marketing Plans andCareersUnit 4: MarketingEntertainment10 What Is the Entertainment Market?11 Organizations, Products, andServicesUnit 5: EntertainmentMarketing Mix12 Product and Price Decisions13 Entertainment Market Researchand Outlets14 Images and Licensing15 Entertainment Promotion16 Entertainment Marketing Plansand Careers9 Designing Products10 Pricing Products11 Distribution12 Promoting Hospitality & Tourism13 Hospitality & TourismManagement14 Careers in Hospitality & Tourism15 Finding a JobUnit 3: Fashion Marketing andMerchandising9 Fashion Products and Research10 Fashion Distribution11 Fashion Pricing and Technology12 Promoting FashionUnit 4: Exploring Careers inFashion Marketing13 Preparing for Fashion careers14 Working in FashionStudent Work-text (Softcover)* 0078682959 $32.95Teacher's Annotated Edition 0078688094 $99.15PowerPoint® CD-ROM 0078688108 $165.00ExamView® Pro CD-ROM 0078688116 $216.65* Additional discounts do not apply.TO ORDER Customer Service: 1-800-565-5758 Fax: 1-800-463-5885 www.mcgrawhill.ca/school
Entrepreneurshipand Small BusinessManagement• © 2006, Grades 9-12CanadianEntrepreneurshipand Small Business Management• Balderson • Seventh Edition, © 2008E NTRE PR E N E U R S H I PEntrepreneurship and Small Business Management has beencompletely revised and will give students the information anddecision-making skills necessary to start a small business and make itgrow. There is special emphasis on developing a Business Plan.FeaturesThe latest developments in small business, including internationalbusiness opportunities and the increasing importance of technologyActivities such as role playing and cooperative learning help studentsdevelop their communication and teamwork skillsReal World Applications with Standard & Poor's and BusinessWeek.Table of Contents1 What Is Entrepreneurship?2 Your Potential as an Entrepreneur3 Recognizing Opportunity4 Global Opportunities5 Feasibility and Business Planning6 Market Analysis7 Types of Business Ownership8 The Legal Environment9 Site Selection and Layout Planning10 The Marketing Plan11 The Price Strategy12 The Promotion Strategy13 The Promotion Strategy–Developing and Managing Sales .14 Preparing and Planning to Manage15 Managing Purchasing and Inventory16 Production Management and Distribution17 Managing Operations and Staffing18 Managing Human Resources19 Financing Your Business20 Financial Management21 Accounting and Record Keeping22 Risk Management23 Making Your Business Grow24 Social and Ethical ResponsibilityStudent Edition 0078613035 $83.95Interactive Student Edition CD-ROM 007874301X $87.81Student Activity Workbook 0078677602 $26.86Business Plan Project Workbook 0078677629 $24.95Teacher Annotated Edition 0078677599 $118.25Teacher Classroom Resources 0078687969 $125.00PowerPoint Presentations CD-ROM 0078677688 $165.00Interactive Lesson Planner 007867767X $265.00ExamView Pro Test Generator 0078677661 $216.65This text offers strong coverage of the theory of entrepreneurshipand small business management blended with the practicalCanadian examples of actual entrepreneur experiences.FeaturesOffers a blend between theoretical principles and practical applicationCovers emerging topics and reflects the current Canadian businessenvironmentStudent-friendly, understandable approachNumerous individual cases, as well as uniquely offering acomprehensive case that continues throughout the textFlexible content delivery and an expanded ancillary packageTable of ContentsPart 1: The Decision to Start a Business1 The Role of Entrepreneurship and Small Business in Canada2 The Small Business Decision3 Evaluation of a Business OpportunityPart 2: Preparing for Small Business Ownership4 Organizing a Business- The Business Plan5 Buying a Business6 Franchising7 Financing the Small BusinessPart 3: Managing the Small Business8 Marketing Management9 Small Business and Electronic Commerce10 Financial Management11 Operations Management12 Human Resources Management13 Tax ManagementPart 4: Looking to the Future14 Managing Growth15 Managing the Transfer of the Businesswww.mcgrawhill.ca/olc/baldersonA unique Online Learning Centre offers self-assessmentexercises and simulations. Also available are coursemanagement solutions with PageOut, WebCT andBlackboard, self-assessment exercises and simulations.Password protected access upon adoption.Student Text (Softcover, 496 pages) 9780070963306For current pricing call 1-800-565-5758.TO ORDER Customer Service: 1-800-565-5758 Fax: 1-800-463-5885 www.mcgrawhill.ca/school11
Page 1 and 2: McGraw-Hill RyersonGrades 7-12 Cata
Page 3 and 4: FundamentalAccounting Principles•
Page 5 and 6: InternationalBusiness• Baack •
Page 7 and 8: UnderstandingEconomics• Lovewell
Page 9: Marketing Essentials• Farese, Kim
Page 13 and 14: Succeeding in theWorld of Work• E
Page 15 and 16: iCheck SeriesMicrosoft Office 2007
Page 17 and 18: Additional TitlesKeyboardingCortez
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Business Management - McGraw-Hill Ryerson

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