Business Management - McGraw-Hill Ryerson

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8ECONOM ICS | L AWEconomics• McConnell, Brue • Seventeenth Edition, © 2008Known for clarity, patience, balanced, and step-by-steppresentation of basic economic concepts, Economicscontinues to define textbook excellence. DiscoverEcon software, brandnewvideos or DVDs that teach economic concepts in a fun andengaging way, and more, are all in one convenient package. TheInstructor CD contains an Instructor Manual, Test Bank 1, ComputerizedTest Bank 1, and PowerPoint® presentations.New to this EditionTwo-Path Macro: Realizing that different teachers teach macro indifferent ways, the authors have extensively reorganized and revisedChapters 9, 10, and 11 to provide two alternative paths through themacro. This way, instructors who focus exclusively on AggregateDemand-Aggregate Supply Model can now more easily skip theAggregate Expenditure (Keynesian) model than before, while thosewho teach both the AD/AS and AE models can continue to do so ina logical manner.Contemporary Discussions and Examples: Discussions ofmany new or extended topics, including: The economics of the waron terrorism, China’s rapidly emerging economy, corporate financialand accounting misconduct, the explosion of demand for DVD players,DVDs, and digital cameras, new marginal income tax brackets.“Consider This” Vignettes: New to the book are 32 analogies,examples, or stories that help drive home central economic ideas in astudent-oriented, real-world manner.Revised Demand and Supply Chapter and Elasticity Chapterwww.mcconnell17.comStudent Text (Reinforced Binding, Hardcover) 007329392X $163.84DiscoverEcon with Paul Solman Videos 0073273171Instructor Manual 0073273112Instructor Resource CD007721658XTest Bank I 0077216598Test Bank II 0073273147Test Bank III 0073273155Paul Solman Videos (DVD) 0073291404Student Study Guide 0073273120For current pricing call 1-800-565-5758.Criminal Law and theCanadian Criminal Code• Barnhorst, Barnhorst • Fifth Canadian Edition, © 2009With over 500 referenced cases, legislation updates, newsections on The Youth Criminal Justice Act and The NarcoticControl Act, and discussion of recent courtroom decisions, the 5thEdition focuses on the applications of the Canadian Criminal Code.Table of ContentsPart I: The Criminal Law1 An Introduction to Law2 An Introduction to Criminal Law3 Some General Principles for Determining Criminal Liability4 Defences5 Pre-trial Criminal ProcedurePart II: Criminal Code Offences6 Jurisdiction and Public Order, Firearms, and Other Offences7 Sexual Offences, Public Morals, and Disorderly Conduct8 Soliciting and Procuring, Disorderly Houses, Betting, and Lotteries9 The Offences of Murder, Manslaughter, and Infanticide10 Criminal Negligence and Legal Duties11 Offences Involving Motor Vehicles12 Assaults and Related Offences Against the Person13 Offences Against Property Rights14 False Pretences, Fraud, and Forgery15 Mischief, Arson, and Cruelty to AnimalsAppendix A: Narcotic and Drug OffencesAppendix B: Youth Criminal Justice ActAppendix C: Legal Rights Under the CharterStudent Text (Softcover, 448 pgs) 9780070969353For current pricing call 1-800-565-5758.AVAILABLEMARCH 2009TO ORDER Customer Service: 1-800-565-5758 Fax: 1-800-463-5885 www.mcgrawhill.ca/school
Marketing Essentials• Farese, Kimbrell, Woloszyk • Fifth Edition, © 2009MarketingCrane et al., Seventh Canadian Edition, © 2008MAR KETINGGlencoe Marketing Essentials includes all the current hot topics:e-marketing, marketing ethics, and international and crosscurricularmarketing. Students get a step-by-step introduction to creatingmarketing plans, and DECA prep activities that help students gainconfidence in using the skills they have learned.FeaturesResearch-based reading strategiesMore reading strategies with Reading ChecksMore academic integration activities in section reviews and chapterreviewsReading Guides with academic standards and vocabularyStandardized test practice and test-taking tipsAll new DECA Connection features and role plays to align withrevised and new events and performance indicatorsUpdated MarkED wheel graphic with “Marketing Core” functionsand new Student Edition correlationsText is correlated to the new National Marketing StandardsStudent Edition 9780078769047 $75.90Interactive Student Edition DVD 9780078780899 $84.95Student Activity Workbookwith Academic Integration 9780078780387 $19.01Marketing Math Workbook 9780078780400 $13.59Competitive Events Workbook 9780078780721 $19.67School to Career Activity Workbook 9780078780707 $19.67<strong>Business</strong>Week Reader with Case Studies 9780078780448 $33.99Marketing Research Project Workbook 9780078780424 $16.28Teacher Wraparound Edition 9780078780370 $123.98Teacher Classroom Resources 9780078804083 $302.40Interactive Chalkboard DVD 9780078780875 $158.40ExamView Assessment Suite CD-ROM 9780078780868 $207.98Packed with new marketing examples from across Canadaand around the world.FeaturesChapter Opening Vignettes are often integrated into narrative,exhibits, and boxed features throughout the chapter.Marketing News Net boxes provide engaging, current examples.Ethics and Social Responsibility Alert boxes increaseawareness and assessment of current topics.Each chapter concludes with a Video Case that provides an upclose look at a company example.Table of ContentsPart 1: Initiating the Marketing Process1 Marketing: Customer Value, Satisfaction, Customer Relationships, andCustomer Experiences2 Developing Successful Marketing StrategiesAppendix A Building an Effective Marketing Plan3 Scanning the Marketing Environment4 Ethics and Social Responsibility in MarketingPart 2: Understanding Buyers and Markets5 Consumer Behaviour6 Organizational Markets and Buyer Behaviour7 Reaching Global MarketsPart 3: Targeting Marketing Opportunities8 Marketing Research: From Information to Action9 Market Segmentation, Targeting, and PositioningPart 4: Satisfying Marketing Opportunities10 Developing New Products and Services11 Managing Products and Brands12 Managing Services13 Pricing Products and Services14 Managing Marketing Channels and Supply Chains15 Retailing16 Integrated Marketing Communications and Direct Marketing17 Advertising, Sales Promotion, and Public Relations18 Personal Selling and Sales <strong>Management</strong>Part 5: Managing the Marketing Process19 Pulling It All Together: The Strategic Marketing ProcessPrevious EditionMarketingEssentials• Schneider, Farese, Kimbrell, Woloszyk • Fourth Edition, © 2006, Grades 9-12Student Edition 0078612578 $87.13Student Activity Workbook 0078689155 $24.15Teacher Wraparound Edition 0078689147 $128.30Teacher Classroom Resources 0078687993 $304.95www.mcgrawhill.ca/olc/cranePassword protected access to downloadable InstructorResources including PowerPoint Presentations, Instructor’sManual, Cases, and Activities Guide. Password accessprovided upon adoption.Student Edition 9780070984943For current pricing call 1-800-565-5758.TO ORDER Customer Service: 1-800-565-5758 Fax: 1-800-463-5885 www.mcgrawhill.ca/school9
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Page 5 and 6: InternationalBusiness• Baack •
Page 7: UnderstandingEconomics• Lovewell
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