No. 3 / 2013 - AmCham

Američka gospodarska komora u Hrvatskoj, Radnička cesta 47, 10000 Zagreb • Poštarina plaćena HP-u d.d. u poštanskom uredu 10000 ZagrebNewsMagazine of the American Chamber of Commerce in CroatiaNo. 3/2013&VIewswww.amcham.hr• AmCham Reception to Welcome Croatia to the European Union• Evening for Safe StepsTISKANICA

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ISSUE 3/2013CONTENTSDear Members and Friends,CHAMBER NEWS7 American Standards in Rulemaking -Why Dialogue MattersREPORT8 AmCham Reception to WelcomeCroatia to the European Union10 The Plausible Perspective for CEEand Croatia12 Encouraging Competition Litigationin the EU14 Developing Leaders16 EU funds for Croatia - Just a PipeDream or a Pleasant Reality?24 Stress and Lifestyle Management26 Continental Croatia - Wealth ofDiversity29 Evening for Safe StepsNEWS & INFO17 Members News21 New MembersThe most frequent question to Croatian MEPs, representatives of theCroatian mission to the EU and small AmCham Croatia delegationattending “Welcome to EU” cocktail in Brussels jointly organized byAmCham EU and Croatia in September, was about first Croatian impressionsof EU membership after July 1.Already well known scenarios of first business days of the new memberstate in the EU, which include situations like crowds at the bordersand stress in freight forwarders offices, experienced in Romaniaand Bulgaria in 2007, happened in Croatia too. These children’s diseasesin new customs procedures lasted shortly and were resolvedrather quickly. Beside such visible signs of change, it is not an easy››› andrea dokojelušićExecutive Directortask to sum up quickly what has changed in Croatia with the EU membership. Our Brusselsevent was a good moment for reminiscence: what actually happened in the past 3 months anddo we really feel more European?What has undoubtedly changed since July 1 is more inclusiveness for Croatia in the elite Europeanclub. The small celebration which we organized with our Brussels colleagues, offeredexcellent networking opportunities, but also a closer view to priorities for business and competitivenessin Europe and Croatia. The AmCham EU and Croatia were jointly surprised with theinterest and response of US companies which have their European government affairs officesin Brussels. It is rarely the case that you close registrations and inquiries for the event are stillcoming. Eagerly awaited, one of the first public speeches of Mr. Mimica in commissioner’s rolewas welcomed while Croatian MEPs showed their enhanced networking skills while answeringnumerous questions about Croatia. We were truly honored that H.E. Kenneth Merten, U.S.Ambassador to Croatia, joined us on that occasion and emphasized role of the trusted partnerwhich Croatia now has instead of country which needed support on its way to EU and NATO.The event confirmed that Croatia is perceived as interesting and welcome newcomer. However,what will happen after initial interest of companies interested in new markets, will dependon country’s competitive position relative to other countries. Competitiveness issues are thosewhich AmCham Croatia has been persistently addressing through its policy work. In this issuewe are informing you about recent meetings with key government officials based on severalpolicy initiatives: Croatian competitiveness in CEE with Deputy Prime Minister Grčić, meetingof AmCham and ACEA with representatives of Ministry of Environmental Protection and Natureregarding end of life vehicles, health care initiative for MEAT instead of lowest price criterion inpublic procurement and Labor law amendments. I hope it will be informative and will encourageyou to take part in our policy discussions.30 Member-to-Member DiscountsSincerely, Andrea Doko Jelušić, Executive DirectorIMPRESSUMPublished byAmerican Chamber of Commerce in CroatiaMember of the AmCham NetworkRadnička cesta 47, 10000 ZagrebPhone: 385 1 4836 777 (778), Fax: 385 1 4836 776www.amcham.hr, info@amcham.hrMember of U.S. Chamber of Commerce & AmChams in EuropeEditor in Chief Andrea Doko JelušićManaging Editor Marina VugrinDesign&layout byCover photo courtesy of AmCham EUPrinted by PRINTERA GRUPAThe content of this publication must not be reproduced in full or inpart without prior written permission of the publisher. AmCham reserves publishingdiscretion for all received materials. NOT FOR SALEBoard of GovernorsPresidentIvan Vidaković, Microsoft Hrvatska d.o.o.First Vice-PresidentVedrana Likan, Colliers International d.o.o.Second Vice-PresidentDario Šimović, Cisco Systems HrvatskaSecretary-TreasurerBoška Trbojević, Coca-Cola HBC Hrvatska d.o.o.Untitled GovernorsMislav Blažić, PBZ Card d.o.o.Cherie Ford, PricewaterhouseCoopers d.o.o.Danko Schönwald, Novartis Hrvatska d.o.o.3/2013 ISSUE 3

Chamber News›› The Environment andenergy Efficiencycommittee and ACEAMeeting with the Ministryof Environmental andnature ProtectionOn 18 July, the Environment and Energy EfficiencyCommittee and European AutomobileManufacturers Association (ACEA) helda meeting with Assistant Minister Obrdalj andDeputy Minister Dokoza to discuss the policyon the end-of-life vehicles (ELV).ACEA representatives presented experiencesfrom the European market and recommendedan individual model of ELV managementbased on market principles, since ELVsrepresent a highly valuable source of secondaryraw materials and thus have a highmarket value. The current fund model, whichinitially showed good results and reduced thenumber of improperly disposed ELVs, hasreached the stage where further developmentis needed as proposed in the new law.The Ministry has adopted a new law onwaste, which offers three models of wastemanagement: a fund, and collective and individualsystems. Representatives of the Ministryconfirmed that the manufacturer pays afee only once if it chooses the collective orfund system. Ministry representatives alsoannounced the drafting of an ordinance onspecial waste management within one yearof the adoption of the law. Manufacturershave suggested that in the meantime the feeis decreased from 0.85 to 0.45 kn/kg, due tolarge payments by the fund for incompletevehicles, which conflicts with the EU directiveon ELVs.AmCham and ACEA welcomed the Ministry’sdecision to include representatives ofthe AmCham Environmental Committee inthe working group for drafting the ordinanceon management of special categories ofwaste, and support the Ministry’s efforts tocooperate with other ministries in followingthe course of vehicles from first delivery tothe end of life. At the meeting, an exampleof a German certificate of destruction washanded to the Ministry’s representatives andit was suggested that such certification be introducedin Croatia.›› Supported event: “MBA Croatiaworkshop: NASA Experience – Teamleadership: Failure is not an Option”September 23Our member MBA Croatia has organized aworkshop ‘NASA: Failure is not an Option’ aboutcreating successful and efficient teams based on the experience gained intraining NASA astronauts by lecturer Dragos Bratasanu, an internationallyrenowned and award winning space scientist and consultant.This brief workshop presented the processes used by NASA to build itshighly successful technical teams and how other organizations in any otherindustry can implement this knowledge to trigger sustainable changeand increased performance in their teams. The information presentedhas boosted team performance in over 1,500 NASA project teams andFortune 500 companies, engineering teams, and management teams, includingthe people responsible for NASA’s most complex systems. Managingand improving the team social context is the key parameter thatdrives success or disaster in organizations.The participants learned how to improve engagement between divisionsby understanding their latent social signatures and by addressing theinterests in a way that can be easily accepted by other party and howto change the social context of relationships with important clients, toimprove performance and return.›› Trade & Investment CommitteeMeeting with Minister MrsićOn 25 July, AmCham’s Executive Director Andrea Doko Jelušić, PresidentIvan Vidaković (Microsoft Hrvatska), and Committee representativesBoška Trbojević (Coca-Cola HBC Hrvatska) and Dženet Garibović(PricewaterhouseCoopers) met with Minister Mrsić to present our ‘PositionPaper on Necessary Amendments to the Labor Act’. AmCham’s suggestionswere well accepted and the Minister stated his willingness tocontinue cooperation with AmCham on this issue. There are three majorgroups of changes that will be implemented in the new Law:1. Simplified termination of employment procedures and shortening ofstatutory deadlines and possibly notice periods2. Cost reduction through re-arranging work schedules3. Flexibilisation of work from home, part-time employment and temporaryagency work.Other notable changes are that the definition of a salary will not be in thelaw but will be regulated by the Ministry of Finance, and salary compensationduring sick-leave days will be specifically regulated by the Ministryof Health and the Croatian Health Insurance Fund.Also, a Labor Inspectorate will be constituted as a separate inspectorate,and no longer part of the General State Inspectorate.A public debate on the amendments to the law will be held during Septemberand October, and the Minister confirmed that he will be a speaker at theAmCham breakfast in October. After that the Law will be sent for parliamentaryprocedure at the end of October or the beginning of November.4 ISSUE 3/2013

Chamber News›› Speed NetworkingSeptember 12 - Hotel DubrovnikAmCham’s Speed Networking has been established as a greatnetworking event. AmCham members, mostly sales and procurementmanagers, exchanged business cards in a moderatedconcept of 3 minute conversations with each person. More than15 companies participated. We received positive comments, asit proved to be a great way to enhance networking opportunitiesamong our members.›› Member Seminar: Managinginformation security risksSeptember 18 – AmCham OfficePresentation by Zlatko Švigir,Det Norske Veritas Adriatica d.o.o.Each organization creates information that someone is interestedin - competitors, hackers, media, customers, investors, etc. Today,tools and knowledge needed to reach the information arewidely available and cheap. That’s why every organization shouldestablish an appropriate information security system to adequatelyrespond to threats. On the other hand, there is legislation thatdefines which data has to be protected and how to be processed.In addition to raising awareness about the needs of informationprotection, another essential component which organization hasto establish is risk management. Using appropriate model of riskmanagement organizations achieve optimum balance betweenthe potential of damage and the level of protection.The seminar showed how important protection of information isand covered the following topics:• Information security• What we have to protect?• Sources of threats• Vulnerability and weaknesses• Legislation and regulatory requirements• Risk management• Information security management system›› Supported event: Coca-Cola’s45th anniversary in CroatiaSeptember 25Coca-Cola Croatia is marking 45 years of operations inCroatia this year and to celebrate its longstanding, successfulbusiness operations, it organized the Coca-ColaBusiness Forum, which brought together key representativesfrom the economic, political and non-governmentalsectors. The aim of the forum was to encourage adebate about the extent and significance of contributionslarge companies provide with their successful andresponsible business operations to the economic andsocial prosperity of the community.Coca-Cola also wanted to draw attention to the importanceof preserving and strengthening production activitiesfor overall economic progress and to encouragethe further strengthening of cooperation between largeenterprises, the Government and civil society to ensurenot only the economic, but also the social progress ofthe country.On this occasion, it also presented the Study on the Socio-EconomicImpact of Coca-Cola in Croatia in 2012,which highlights the company’s importance for Croatia’seconomy and shows its impact on the country’soverall progress and the company’s contribution to thisprogress.According to the carried-out research, it is evident thatCoca-Cola contributes significantly to the Croatian economyand that it is more Croatian than we think.Thus the contribution of Coca-Cola’s entire businesssystem in Croatia, which includes Coca-Cola’s companiesas well as all suppliers, trade partners and theirsuppliers, amounted to HRK 2.164 billion in 2012, whichconstitutes 0.7% of domestic GDP. As a result of its businessoperations, Coca-Cola provided HRK 1.232 billionor 2% of Croatia’s total tax revenues and supported7,400 jobs or 0.5% of the total number of jobs in Croatia.According to study data, for every HRK 1 in direct contributions,Coca-Cola generates another HRK 9 in indirectcontributions to Croatian GDP, and every job at Coca-Cola provides another 12 jobs in the wider economy.Coca-Cola contributes the biggest value to the tradesector (catering, retail, wholesale) and to the businessservices and manufacturing sectors. Coca-Cola’s contributionto the trade sector amounts to HRK 813 million,which represents 38% of total contributions to that sector.Annual tax contributions grew from HRK 530 millionin 1995 to HRK 1.232 billion in 2012. In the same timeperiod, Coca-Cola invested HRK 780 million in Croatia.6 ISSUE 3/2013

News&ViewsreportAmCham Reception to WelcomeCroatia to the European UnionSeptember 25, 2013, AmCham EU - BrusselsSPONSOROn July 1, Croatia officially became the 28th Member State of theEuropean Union. To mark the occasion, AmCham EU and AmChamCroatia organized a reception at the AmCham EU offices in Brussels,which included a keynote address by Neven Mimica, EU Commissionerfor Consumer Policy. Guests included representatives of theCroatian Government in Brussels, Croatian Members of the EuropeanParliament, representatives of the US government in Brussels, representativesof US industry in Europe, representatives from Business Associationsand H.E. Kenneth H. Merten, US Ambassador to Croatia.The reception was preceded by an invitee only briefing sessionon the top business priorities in the EU. The session openedwith introductions of the work of both organizations followed by adiscussion on policy priorities for ensuring that Europe is stronger,more competitive and dynamic. Participants in the presentation wererepresentatives of both AmCham EU and Croatia and representativesof the Croatian government in Brussels.››› Mr. VidakOVić, Mrs. Doko Jelušić, Commissioner Mimica andaMbassador MertenKeynote Speech by the Commissioner MimicaDear Ambassador and honourable Members of EuropeanParliament,Dear guests and friends of Croatia and the United States,Ladies and gentlemen,It is a great pleasure for me to have the opportunity to addressyou here in the middle of Brussels as a speaker from Croatia, a newmember state of the European Union. We all have a reason to celebratethis year: Croatia entered the Union and the American Chambersof Commerce to the EU is celebrating its 50th anniversary! I would liketo congratulate our American friends for this achievement and alsothank them for organising this event and welcoming Croatia to the EU!In these 50 years of the presence of AmCham in the EU, boththe US and the EU have passed through remarkable social andeconomic changes embracing new opportunities and processesthat had transformed our way of living and thinking. We have alsorecently witnessed difficult times as economic and financial crisis hitboth sides of the Atlantic and we had to deal with similar challengesin order to bring stability back to our citizens and markets. Nevertheless,we succeeded and our transatlantic partnership is even strongerthan before, looking at some common goals in the future and buildingan alliance on common ground around some global economic andsocial issues.The European Union itself had grown from 6 to 28 members,built a strong single market and created Euro… What we now haveis Europe coloured by its diversities with different peoples and culturesco-existing peacefully but united under one roof of theEuropean Union. The path to reach this goal was sometimes harshand buried with difficulties, but Europe nevertheless has stand talland many countries still, like once Croatia, wait in the line to becomemembers. This shows the strength of the European Union and itsgood prospects for the future. As such, Europe is trustworthy partnerto the world and to its American friend.Croatia itself had gone under many reforms to achievethe membership in the EU; during negotiation process with the EUwe also had a strong support from our transatlantic friend thathas never ended. For this we are very grateful to our American partnersand I am sure our overall relations can only get better in the yearsto come. I am happy to learn that the Americans started to flow intoCroatia in big numbers: we have seen some 15 % rise of Americantourists last year. This way our two nations can get to know eachother better and this could serve to improving our joint economicoutlook as well.Now, when Croatia is part of the EU, I believe we can help tobring the Americans even closer to Europeans and vice-versa.8 ISSUE 3/2013

MARK YOUR CALENDARSI know you have discussed about the TransatlanticTrade and Investment Partnership (TTIP)Agreement during today’s working session. Indeed,this issue is of huge importance for all: when thesenegotiations are completed, the EU-US agreementwould be the biggest bilateral trade deal ever negotiated!These negotiations give us a great opportunity toconfirm our mutual commitment to key values and bestpractices, in order to create common market spacethat would benefit consumers as well as businessmenacross both Atlantic coasts.As the Commissioner for Consumer Policy Iam aware of the great significance of this transatlanticdeal, especially in maintenance of health and safetystandards. Strict safety rules are sometimes viewedas a burden but I think wrongly so. We need them tobring back the confidence of consumers into marketsand this way boost the consumer demand of theeconomy, and as well overcome more easily barriers intransatlantic trade.In this process the input from all stakeholders,especially consumers’ organisations is quite valuable,in order to reach the best results for all.The TTIP offers a great opportunity to opennew economic possibilities and help both sides in futurebusiness endeavours. Our transatlantic successstory could continue even in the era of globalisation,when other new global players come into the scene,and thus our transatlantic partnership becomes evenstronger.And here we are back to our starting point:consumer policy is an economic policy as well andconsumers should be regarded as drivers forcompetition, innovation and growth. The highstandards of consumer protection present thereforeneither a burden nor a luxury.I am indeed very honoured to be here in themiddle of the so called European quarter in Brusselsand to be able to speak in front of my Croatian compatriotsfrom a position of the European Commissioner.We all know how hard it was to achieve this membershipin the European Union and I thank our Americanfriends for giving me a chance to emphasize this factonce more. Now when we celebrate our new role weshould also try not to take it for granted and with allother MS work on it for a common European future.In the age of global connectedness and global challenges,we certainly hope that our American friends willjoin us and contribute to this aim as well. The future ofthe transatlantic relationship lies in our hands, and letus use this opportunity to further enhance our cooperationand become real partners at the global levelas well.Thank you!AmCham Executive Lunch with Joseph QuinlanCroatia and the EU: Will FDIflows repeat themselves?October 21, 2013 - Esplanade Zagreb HotelWe are happy to announce a special Am-Cham Executive Lunch with a distinguished speaker,Mr. Joseph Quinlan, Chief Market Strategist of U.S.Trust, Bank of America Private Wealth Management.Following the EU enlargement of 2004,when the European Union added ten new members,foreign investors redirected capital flows towards thenew entrants. Poland, the Czech Republic and othernations were at the receiving end of more foreigndirect investment as foreign firms quickly moved to ››› Joseph Quinlanleverage and capitalize on their membership in thelargest economy in the world.With Croatia’s entry into the EU in 2013, will history repeat itself? Will Europeanand US multinationals re-allocate some capital to the EU’s latest entrant,thereby helping to boost the linkages between Croatia and the rest of the world?Answer: Yes. Over time, as Croatia’s macro and micro economy becomemore aligned with the European Union, this alignment and harmonization with EUstandards and procedures will entice more foreign firms to invest more capital inCroatia. I expect more FDI in service-led industries like banking, tourism and transportation,leveraging Croatia’s strengths and competitive advantage.Encouragingly, Croatia moved up six places in the latest global competitiverankings, moving from 81st place to 75th. That is a sizable jump and shows that thenation’s macroeconomic conditions are gradually improving. A great deal of workneeds to be done but Croatia’s consumption-led economy, with the nation’s percapita GDP of roughly $13,000, some ten times larger than India’s, remains a keyattraction of the nation.Another: the nation’s existing trade and investment ties with Germany andItaly, two of Europe’s largest economies. The economy should emerge from recessionin the near term.With the right polices, and now a member of the EU, Croatia could emergeas a strategic commercial bridge for US firms, linking American businesses with expandingopportunities in Central Europe, southern Europe and the Mediterranean.Joseph Quinlan is the managing director and chief market strategist at U.S.Trust — Bank of America Private Wealth Management.His research is frequently cited in such media venues as Barron’s, The WallStreet Journal, The New York Times and the Financial Times.With nearly 30 years of financial services experience, Mr. Quinlan most recentlyserved as a senior global economist/strategist for Morgan Stanley. Hestarted his career with Merrill Lynch.In 2006, the American Chamber of Commerce to the European Unionawarded him the 2006 Transatlantic Business Award for his research onU.S.-Europe economic ties. In 2007, he was a recipient of the European-American Business Council Leadership award for his research on the transatlanticpartnership and global economy.3/2013 ISSUE 9

News&ViewsJuicy DecadeBack in 2007, the CEE region was about to enter its tenth year ofstrong corporate and economic expansion. It was growing, from today’sperspective at an unbelievable 7.5 percent per year, almost thesame as emerging Asia. Not long after that, as the global crisis started,the whole region was pushed into a deep recession. In the periodfrom 1999 to mid-2008, CEE enjoyed a decade of fast growth, whileoutperforming other emerging regions. It was a strong performancewith only few sporadic slowdowns in some countries. Sales jumpedyear after year, new investments were drawn into the region and theeconomy loved it.››› maja blaževićThe Plausible Perspective forCEE and CroatiaBy Maja Blažević, Head of Business development and Marketing, TPA Horwath d.o.o.reportObstacles to Faster GrowthThe CEE region is underperforming and this will be its sixth year inthe row. The EU went into a recession in relation to the debt crisis,lack of monetary and fiscal measures to stimulate growth as wellas the lack of corporate and household confidence. People turnedto less spending and more savings. As the largest part of the GDPin almost every CEE country is actually private spending, this significantlyreduces growth in a number of CEE markets. Bank lendingis weak and it is hard to see a recovery as many banks are still indeleveraging mode. The external debt burden is a major obstacle tofaster growth in the whole region. However, there are a few countries,such as Poland, Czech Republic and Turkey, whose economies havea better chance of bouncing back and should grow faster. Their externaldebt is below 70 percent of the GDP (when countries’ externaldebt comes close to or exceeds 70 percent of the GDP, they needexternal help) and they have better opportunities for improvement inthe next few years. As the majority of CEE countries are not in thatposition, it is no wonder that some global companies are thinking ofabandoning the region, which would be the worst thing they could doright now. It would be wiser to stay and build their brands and marketshares which will help them secure growth in the long run.Economic Outlook for CroatiaAccording to the Institute of Economics in Zagreb, most indicatorspoint to a continuation of negative economic trends and it appearsthat the downward trend should gradually wind down. A good touristicseason and optimism in Croatia regarding entering the EU couldbe the basis for changing the negative trend and a gradual recovery,that should most probably happen next year. However, this recoverywill be weak and unstable, primarily due to the existing economicimbalances and dependence on economic development in the EU.Statistics show that Croatia is still in recession. GDP fell by 1.5 percentin the first quarter of this year compared to the same period lastyear. A fall in personal consumption by 3 percent and a decline of 4.9percent in exports contributed to that situation the most. By the endof this year we can expect unemployment to rise to over 20 percentand to remain at this level next year, thanks to the weak labor demandfollowed by a continuous decline in economic activity. The good newsis that 2014 should bring us a weakening of the negative trends onthe labor market, stabilization of personal consumption, foreign traderecovery and further growth of investments. Even the current governmenthas embarked on some structural reforms, helped along by EUmembership requirements, and positive changes could be made alsoby advancement of our administration, cutting state expenditure anda change in the labor law. A smart move for Croatia would definitelybe to start electing chief executives of state-owned companies byinternational tenders instead of choosing politically appointed peoplewith questionable competencies.At LastHistory always repeats itself and the history of economics teachesus many things which should be taken into account when analyzingcurrent trends and trying to provide a forecast of the situation in CEEand Croatia. Excessive external debt levels and subsequent deleveragingalways impact business, which would still be a major burdenon growth of domestic demand in many CEE markets in the near future.We are heading towards 2014 and it is very likely that the regionwill not reach its growth potential, but it should slowly come out ofcontraction. Public debt will hopefully be back on a sustainable pathand the region should move forward with the necessary post-crisisstructural, institutional and macroeconomic adjustments.10 ISSUE 3/2013

News&Views››› Mario Krkaharm to individual businesses throughout the supply chain and alsoto the consumers.The European Court of Justice has held, in more than onejudgment (and not even that recently – the Courage case in 2001, theManfredi case in 2006), that any citizen or business suffering harmas a result of such infringements is entitled to compensation from theinfringer(s). However, over the past seven years, in only approximately25% of all antitrust infringement decisions that the European Commissionrendered did the injured parties turn to their national courtsto seek compensation. Moreover, it was mostly large companies whowere involved in such proceedings (and all of those in just seven EUmember states, primarily in the UK, Germany and the Netherlands),whereas small and medium enterprises and consumers rarely tookpart in the usually costly and demanding proceedings. The consequenceof such a lack of competition litigation is that individuals areleft without any form of compensation for the harm suffered, since thefines set by the competition authorities simply make an item on theincome side of the state budget.For all the above reasons, the European Commission hasbeen consulting on these issues for almost a decade, starting withthe Green Paper (2005), followed by the White Paper (2008) and theDraft Guidance Paper on Quantifying Harm (2011). The Commissionhas now decided to take the discussion to the next level and on 11Encouraging CompetitiBy Mario Krka, Senior Associate - Divjak, Topić & Bahtijarević Law firmEU competition law, as a vital tool for protecting and ensuringthe proper functioning of one of the greatest achievements of the EU– its single market, is one of the legal areas in which the community’sdimensions and harmonization play a significant role, and thereforeit is important for the Croatian lawyers and Croatian business in general.The evolution of EU competition law is still ongoing, and afterits quite successful harmonization from the public law perspective, itseems that the time has come to take steps to bring certain privatelaw institutes closer, in order to ensure that the level of protection ofthe rights of EU citizens is equal or at least comparable across theunion.Infringements of competition rules (cartels, abuses of a dominantposition etc.) in the vast majority of EU member states (Croatianot being an exception to the rule) are still regarded as the primarilyconcern of the state. Individuals usually show interest only if they arecompetitors of the infringer, since they have a strong incentive to fightagainst the forbidden practices the infringer is using to gain (unfair)advantage on the market. However, it is clear that the infringementscause not only harm to the competitors or to the market as an abstractterm, but a direct and, to a greater or lesser extent, measurableJune 2013 proposed a Directive aimed at removing the main obstaclesfor private enforcement in the EU (Proposal for a Directive of theEuropean Parliament and of the Council on certain rules governingactions for damages under national law for infringements of the competitionlaw provisions of the Member States and of the EuropeanUnion, COM(2013) 404), accompanied by several other documents(including the Commission Staff Working Document – Practical Guideon Quantifying Harm).It should not come as a surprise that it took almost 10 years forthe EU Commission to propose such a Directive, since harmonizing 28jurisdictions in private enforcement means touching on many nationallegal rules and standards, both substantial and procedural. For thisreason, we can expect many discussions on the proposal coming fromprobably all member states. A brief description of the main issues dealtwith in the Directive proposal, and the manner in which the EuropeanCommission proposes they be resolved, follows.First, it is important to ensure that the potential claimanthas sufficient time to prepare its case. The European Commissiontherefore proposes that the limitation period be set at the minimumof five years (with several rules on when it starts), but also that it be12 ISSUE 3/2013

News&Viewssuspended during the proceedings before the competition authority.However, even if there is enough time, it is impossible to prepare acase without sufficient evidence, and it is very demanding for claimantsto obtain the necessary data and information on competitioninfringements. The proposal is to oblige national courts to order disclosure,with certain limits and additional requirements. Furthermore,in many member states decisions by administrative bodies, includingcompetition authorities, are not mandatory for civil courts, meaningthat the claimants would potentially need to prove, again and on theirown, that the infringement existed. This is why the proposal is to makecourts bound by a final decision finding an infringement (made bya competition authority or review court, as the case may be). Twoother proposals significantly facilitating the position of claimants areto adopt a rebuttable presumption that the infringement caused harm,and to make all infringers jointly and severally liable. As for the typeof damages awarded, the Directive proposal is aiming at securing fullcompensation to the injured party, therefore also including lost profits.However, unlike in the US (which, due to the vast antitrust experience,still serves as a role model in this legal area), where private enforcementis also a punitive mechanism, the proposed model remainscloser to the European continental standards, leaving punishmentand, to a larger extent, deterrence to the competition authorities. Inorder not to allow for unjustified enrichment of claimants, the DirectiveIn parallel with the Directive proposal, the Commission hasadopted a recommendation encouraging introduction of collectiveredress mechanisms in cases of violations of EU law in general, includingcompetition rules. The recommendation goes hand-in-handwith the Directive proposal, but unlike the future Directive, it will notbecome mandatory for the EU member states. However, given thepractice of the European Commission on many different topics (suchas the one at hand) to start with non-binding documents, which leadto directives or even regulations, this might be just the first step inpromoting collective redress in the EU. The recommendation shouldbe interesting also to the Croatian lawmakers, since collective redresshas already been introduced into our legal system, but so far hasbeen used in a very modest number of cases.Since the first Croatian Competition Act in 1995, Croatia hascome a long way in understanding the concept of competition, developingthe competences of the competition agency and makingentrepreneurs aware of their obligations and liabilities when actingon the market. The Directive proposal announces an exciting new erain competition law development, not only in the EU in general, butalso specifically in Croatia. If and when adopted, the Directive shouldencourage currently non-existing competition litigation, resulting in avery challenging task for the judicial system, as competition cases willrequire well trained judges, possibly specialized in hearing only thosereporton Litigation in the EUproposal allows for passing-on defense. Finally, the proposal tries toencourage consensual dispute resolution, which in many cases maybe the best solution for all parties.cases. Simultaneously, ever-increasing consumer protection activitiesshould reach a new level, and become a valuable tool for protectingnot only consumers, but fair market competition in general.3/2013 ISSUE 13

News&ViewsLarge number of companies create and promote managerswithin. It is a great way to retain key employees, create leadership thatunderstands business, ensure trust in leadership and is more costeffective. When deciding on whom to promote to managerial role,companies often go for the best specialist. Thus the excellence getsrewarded and the new manager has authority derived from their expertisewhich is very important. But, how often have you come acrossgreat specialists that struggled in managerial role?Answer for choosing and developing good managers lies inunderstanding the requirements of different managerial roles and developmentof right skills. Ram Charan, Stephen Drotter, and JamesNoel developed the Leadership Pipeline Model, based on 30 years ofconsulting work with Fortune 500 companies. According to LeadershipPipeline Model, leaders progress through six key transitions, inorder to succeed (Figure 1). With every transition, a person needs toacquire a new way of managing in three key areas:1. Skill requirements – new skills needed to execute new responsibilities2. Time APPLICATIons – new time frames that govern how one works3. Work values – what people believe is important.››› Ana Vojnić TunićreportDeveloping LeadersBy Ana Vojnić Tunić, Employer Partner Certificate Project Manager, SELECTIO Ltd.››› Figure 1 –The LeadershipPipeline ModelSpecialist / Projectteam leaderEnterprise ManagerGroup ManagerBusiness ManagerFunction ManagerManagerof ManagerersManager of othersManager of SelfSpecialistIndividualcontributorCritical Role of “Soft” SkillsKey difference between manager of self (specialist) and managerresponsible for other people is in understanding how results aremet. Specialist is responsible for getting results through one’s own effortand expertise. On the other hand, manager is responsible for gettingresults through combined results of his/her team. In that respect,“soft” skills become increasingly significant. Leaders require constantdevelopment of communication, time management, decision makingand people development skills (see table).Another important aspect of developing leaders with specialfocus on their soft skills is employee engagement. It has beenproven through numerous researches that engaged employees delivergreater results. One of the key drivers of employee engagementis leadership and trust in management. While advancing, managersneed to stay in contact with employees and strengthen their authenticityand ability to lead and inspire in order for people to follow themwith enthusiasm.Development with Active Role of SuperiorsIn order to develop soft skills, future managers need continuoussupport through coaching and providing feedback, specific trainings,networking inside and outside company as well as exposure14 ISSUE 3/2013

News&Viewsto assignments that will introduce them to new insights, expand theirperspective and challenge their skills. Success in completing developmenttask combined with periodic evaluation of key competenciesadditionally provides insight in readiness of candidates to take on amore complex role.Leadership development needs to be carefully planned andlead on highest level. Apart from HR department, all levels of managershave significant role in selecting and supporting development oflower managers as well as providing feedback, coaching and leadingby example. Thus culture of development is created, managers stayin closer contact with their subordinates and succession is based onreadiness of potential candidates.The Leadership Pipeline Model provides a framework thatcompany can use to identify future leaders, assess their competence,plan their development and measure results. It can also help individualsto prepare themselves for next promotion and plan their career. Asa result, managers can successfully assume their new responsibilitiesand deliver results with engaged employees.››› Skills required at every leadership level and methods used to develop themLevel Skills Development methodsManage SelfManage OthersManage ManagerFunctional ManagerBusiness ManagerGroup ManagerEnterprise ManagerTechnical skillsTeam workTime and goal managementCommunication skillsDelegatingPlanning and managing prioritiesPerformance monitoring and providing feedbackUnderstanding and motivating subordinatesConflict managementSelecting and developing managersBuilding an effective teamDecision makingBudgeting and resources allocationNegotiation and building relations with other departmentsStrategic thinking and long term planningFactoring of all aspects of function in order to align with businessstrategyFollowing trends and driving innovationChange managementClear communication with managers and gathering feedbackCreating vision and inspiringUnderstanding of all functions, business environment and potentialfor growthEntrepreneurshipFostering organizational cultureProviding feedback to business managersResource allocation, market prediction and global businessetiquetteEnsuring that the businesses are aligned with global strategy andstandardsStrategic differentiationMaintaining relationships with businessesManaging and fostering relations with stakeholdersDecisiveness and risk takingLeading with passionShaping the cultureFormal educationSeminars, workshops, e-learningMentoringOn-the-job trainingSeminars, workshops, trainingCoaching and mentoringPeer learningProject assignmentsProviding feedbackCoaching and providing feedbackProject assignmentsSeminarsTrain-the-trainerCoaching and providing feedbackCross-sectional assignmentsHands-on learning and projectsConferencesNetworkingNetworking with representatives of functionsCross-function assignmentsStrategic projectsCoaching and providing feedbackInternational assignmentsStrategic projectsNetworking with other businessesCoaching and providing feedbackManaging and growing different businessmodelsTaking on a staff position with companywideresponsibilitiesAttending bard meetingsCoaching and providing feedback3/2013 ISSUE 15

News&ViewsAs you probably all know, Croatia became the 28th member ofthe EU on 1 July 2013, which placed it in the group of countries that arequalified to apply for a significant amount of EU funds (CF, ERDF, ESF,EAFRD, EMFF) that can be used to co-finance strategic projects to helpCroatia strengthen its knowledge, research, innovation, and economy,improve cohesion and strengthen underdeveloped rural areas, minimizeunemployment, while working towards the accomplishment of the EU2020 strategy. The timing of Croatia joining the EU was not perfect asit happened in the last six months of the 2007-2013 programing period,which had implications for various activities in managing and operationalstructures within governmental and local authority institutions. This hasled to the need for preparation of the National Strategic Framework(NSF), Operational Programs (OP) and other relevant documents andstructures, performance of system audits and various other activities justfor the six month period, which I believe has taken some precious timethat should have been used for preparation for the programing period2014-2020, where a significant amount of EU funds (around 10 billionEuros) should be available to Croatia. The EU has noted that funds distributedto countries in the 2007-2013 programing period were not used indefine the sectors, industries and niches that Croatia will work on and theareas offering opportunities to co-finance projects with EU funds. Preparationof these documents requires utmost strategic thinking and vision as towhere Croatia would like to be in the 2020, and also requires understandingof Croatia’s strengths and competitive advantages, where we couldadditionally benefit from reinforcement. In my opinion, in the past therewere no appropriate documents that would strategically emphasize wherewe see Croatia in the future, what the areas are where we believe we maybe recognized as a regional/global leader (e.g. ICT, Nanotechno logy, Biomedicine,Eco Agriculture,) and clear action steps and projects that willhelp us achieve the vision and strategy. Also, in my opinion, coope rationwithin science/education, government (local and central) and industry wasnot at the expected level, which prevents Croatia from achieving its maximumpotential. In addition, given certain changes in funding (e.g. establishmentof the Horizon 2020, the rule that at least 5% of the ERDF shouldbe spent on urban development, etc.), all of them should be taken intoconsideration when preparing strategic documents. In the end, I wouldlike to emphasize the things I believe are crucial for Croatia’s success inthe future and for the successful utilization of EU funds:reportEU funds for Croatia- Just a Pipe Dream or a Pleasant Reality?By Ivica Perica, Director in Business Advisory Services, Deloitte savjetodavne usluge d.o.o.the best possible way and that many projects co-financed with EU fundswere actually not strategically supporting the accomplishment of the EU2020 strategy. In that sense, the EU has required from each member stateto undertake more robust preparation of NSF and OP, and to developa Smart Specialization Strategy (S3) which should emphasize the areaswhere each country has strengths and capabilities, and describe howthey can be further developed to achieve the EU 2020 strategy. Recently,the EU approved Croatian NSF which followed the priorities set in the IPA(Instrument for Pre Accession) period, with 450 million euro of the EUfunds available for the last 6 months. The funds will cover projects thatshould be completed in the period of three years from its approval (N+3rule). The distribution among the areas will be:• Transport – 120 mil EUR• Environment – 150 mil EUR• Regional development – 108 mil EUR• Human Resources – 60 mil EURThe majority of these funds have already been predefined forthe water/wastewater and railways development project, however thereshould be soon, in October, calls published for SMEs in the areas of theinnovation and infrastructure development, as well as for human resourcesdevelopment.Coming back to the Smart Specialization Strategy that is currentlyin preparation and the preparation of the OP and budget breakdown withingiven priorities for the programing period 2014-2020, I would like to mentionthat these documents are of key importance for Croatia as they will• Involvement of all relevant stakeholders (science, education, government,industry, municipalities, …) in preparing the Smart SpecializationStrategy in order to prepare documents that will allow us to establishprograming documents to make an impact on the strategicdevelopment of Croatia.• Clearly communicate agreed strategic priorities to all relevant stakeholders,so they take them into consideration when preparing theirown strategies and projects (government, counties, municipalities,cities, industry, science, education, etc.).• Mandatory preparation of strategies by all the above mentionedstakeholders.• Establishment of the appropriate organizational structures at governmentlevel (managing authorities’ intermediary bodies) that will satisfyall requirements set by the EU, but that will also not create unnecessarycomplicated processes and controls. This can be achieved byunification of processes and forms (as far as possible) for all OP andthe establishment of e-cohesion through online forms and good MISat the government level.• Strengthening of government human resources at the operationallevel and improvement of its competencies will increase the chancesfor success.• Education of the beneficiaries on how documents (CBA, applications,…)for EU projects should be prepared and how projects shouldbe managed and administered, reduces the great risk later in theprocess that in the case of nonconformity funds have to be returned.16 ISSUE 3/2013

Members News››› Ernst&Young Rebrands, Announces the NewGlobal CEOOn 1 July EY announced that Mark Weinberger has become GlobalChairman and CEO. The professional services organization also announcedthe adoption of EY as its global brand name, unveiled anew logo and adopted “Building a better workingworld” as its purpose.“1 July represents an important milestone in ourcompany’s history. Our global organization hasa new CEO and Global Chairman in Mark Weinberger.And as of the same date, our global organizationwill use the shortened name EY and hasa new logo. This will include the motto ‘Building abetter working world’. We want this to encapsulatethe basic aim of our operations,” said DénesSzabó, Country Managing Partner, EY in Croatia, and explained: “Itis in all of our interests to create a better working world. Companiesreport better financial results, employment rises, consumers are notafraid to spend, and the business sphere is better able to help thenon-profit sector. In this world, EY plays an important role becauseour services are a significant contribution around the world to boostingconfidence in capital markets and the economy. At the sametime, our global organization and relationships with clients, statebodies and other institutions allow us to participate in supportingpositive changes.”››› New Executive Director for EY’s Advisory ServicesEY has appointed a new Executive Director who will be leading itsAdvisory Services in Croatia with special focus on Public Sector.Tauno Olju was one of the leading EU programming, planning andevaluation experts in Estonia and has advised the Estonian governmenton numerous issues concerning the implementation of EUfunds and the re-organization of government institutions and stateowned companies. As Estonia has been one of the most successfulnew EU member states in terms of EU fund implementation, heis very keen to use some of this personal experience to benefit theCroatian state. Tauno commented that “Being a new member stateand getting started with all the EU processes and policies is definitelynot an easy task for a country; however, I see great future for Croatiain the EU and believe that the country will be very successful as amember state.” Besides Estonia, Tauno also worked for more thanthree years in Turkey, where he was helping the Turkish governmenton a number of issues, including SME policy and restructuring of thestate owned enterprises.››› Always in Step with the Best PracticeAlongside Kognosko, a company specialized in controlling, a sistercompany was set up this summer – Kontroling Kognosko Ltd. Itsoffices are in Lanište, in the immediate vicinity of Arena Centre. It isthe first CONTROLLING CENTRE in Croatia, intended to be a gatheringplace of controllers at workshops (which are free-of-charge) bythe ICV, Internationaler Controller Verein, and other trainings. It hasgot ample space to be an “incubator” facilitating the learning anddevelopment of the best Croatian controllers. The first in a series oftraining courses starts asearly as September thisyear – a licensed seminarprogram of the ControllerAkademie from Munich.The mission of Kognoskois the developmentof Croatian controlling,which is why continuallyimproving our knowledgein the field of controlling is an absolute imperative. It is an honorto announce that Kognosko has become a member of the InternationalGroup of Controlling, IGC – an umbrella organization settingup the standards of controlling activities. Membership of the IGC hasenabled Kognosko to participate directly in the process of creatingthe standards of controlling as a scientific and practical disciplinein close collaboration with the other IGC members from the wholeof Europe. This allows us to follow the latest achievements in theworld, which is an absolute must for the success of any consultancyservice.››› FotoNalog – a new Functionality of the ‘RBA nadlanu’ Service‘RBA na dlanu’, the mobile banking service for the iPhone and Androiddevices, has a new user functionality providing the option toprepare the payment data in a fast and simple way by using thephone camera.FotoNalog also supports scanningof a 2D barcode and paymentslip, which covers the payment ofall types of invoices. FotoNalog isthe latest innovative functionalityof the ‘RBA na dlanu’ service, aswell as, for example, the availableeasy-to-manage interactive mapsproviding locations of the Raiffeisenbankretail outlets and ATMs. Also, ‘RBA na dlanu’ includes anin-built mToken that enables login to other DIREKT services.The ‘RBA na dlanu’ application users have been notified of thenew, free functionality via the Apple AppStore, or the Google Playapplication.››› Hotel Dubrovnik Zagreb Celebrates its GrandOpening after Completing Extensive RenovationsHotel Dubrovnik, originally built in 1929 and annexed in 1983, hasundergone extensive construction work in the last two years. Thenewly finished entrance, lobby area and reception marked the endof an investment cycle during which the rooms, conference roomsand atrium have been completely rebuilt and upgraded to higheststandards.The newly modernized reception area has over double the spacethan previously and is equipped with an aperitif bar, business centerand extensive meeting space, redefining the hotel as the centerpieceof the Croatian capital.3/2013 ISSUE 17

Members NewsThe interior of this unique landmark, which is ideally located on themain Zagreb square, has been completely rejuvenated, bringing afresh and stylish look to the hotel’s seven floors.Guest suites and rooms have also been renovated and upgradedand now include modern furniture, lighting, flat-screen high-definitionTVs, complimentary wireless internet, as well as sweet sleeperbeds with signature bedding. All newly renovated rooms also includebathrooms that feature granite surfaces and luxurious signature bathamenities.The renovation project has enhanced the entire hotel, introducingthe above mentioned novelties and a newly opened American Steak& Grill Restaurant. Hotel guests also have access to a 24-hour BusinessCenter, Fitness Center and room service.In conclusion, the fully renovated and state-of-the-art flexible indoormeeting and event space is also available for all and any businessfunctions, weddings and special events. The hotel’s on-site cateringstaff coordinates food and beverage service in premises with advancedtechnology and audiovisual equipment readily available.››› Opening of the International British School“Bright Horizons”After years of research and successful Nursery and Preschool operationsfrom 2006, the Horizons kindergarten announces continuationinto formal education through the opening of the International BritishSchool “Bright Horizons”, which will be situated at Sveti Duh 122,Zagreb, and will start to operate from September 2013.IBSZ Bright Horizons offers a developmental curriculum in line withthe UK National Curriculum, enriched with the International PrimaryCurriculum (IPC), an internationally-minded, thematic, cross-curricularteaching structure for children growing up in the 21st century.It is a comprehensive curriculum with a clear process of learning andwith specific learning goals for every subject, for personal learningand for international mindedness. The IPC is now the curriculumchoice of international and national schools in over 1,500 schools in80 countries around the world.››› DoubleTree by Hilton Zagreb Hotel CollectingDonations for Firefly (Krijesnica) OrganizationHilton Worldwide is celebrating the Global Week of Service to ˝Fillthe earth with the light and warmth of hospitality˝ from October 6 to12. During the Global Week of Service, more than 4,000 hotels worldwideparticipate in activitiesto support their local communities.We, at DoubleTreeby Hilton Zagreb hotel, decidedto “lend our legs” fora good cause. We will runthe Zagreb marathon to collect donations for a Croatian organizationcalled Firefly (Krijesnica), which is an association for helping childrenand families facing malignant diseases. Our target was to run collectively200 km and receive a 100 kn donation for each kilometer. Wehave surpassed the number of kilometers and we’re now running almost300 km! We do hope we will, with your help, manage to achieveour goal with our fundraising target too. We are asking for your supportby donating to Krijesnica, and help us achieve our goal to collectEUR 2.500. There are several ways that you can make your donation:• Visit our page: www.justgiving.com/runforkrijesnica• Donate to our dedicated bank account, which is solely used for donations:HR1023400091510546268• Donate directly to Krijesnica’s bank account: Please add DTZAG-RUN in the comment field when donating• On behalf of the team at Krijesnica and DoubleTree by Hilton Zagreb,thank you for your support!››› DHL Medical ExpressDHL International is providing a specialized service on the Croatianmarket - DHL MEDICAL EXPRESS, which is used for time- andtemperature-sensitive Life Science & Healthcare shipments, such asdelivery of investigational medicines, vaccines, kits and clinical suppliessafely to the desired destination. Patient samples and other returnflows from clinics are carefully delivered back to central laboratoriesfor analysis and testing. DHL MEDICAL EXPRESS can handleambient, chilled or frozen shipments, with capabilities for interceptingthese during transit. Because every situation is different, DHLExpress offers a variety of optional services and handling options tosuit clients’ needs, such as insurance, additional financial protectionbased on the value of the shipment contents, packaging, temperaturecontrolled packagingin various sizes and shapesto provide optimal contentprotection and temperaturecontrol, coolant material,dry ice or gel packsarranged at shipment originto control the contenttemperature through todelivery. DHL MEDICALEXPRESS comes with theexperience, network andcapabilities to managethe specialized transportrequirements for ContractResearch Organizations,Biotechnology and Pharmaceuticalcompanies.18 ISSUE 3/2013

Members News››› HUP-ZAGREB HOTELS INTRODUCE THE “SEGWAY CITYtouR ZAGREB” SERVICEThe first days of summerbrought the guests offive Zagreb hotels, managedby the HUP- ZagrebGroup, the possibility tobook and enjoy the servicecalled „Segway CityTour Zagreb“. The Hotels:The Westin Zagreb,Sheraton Zagreb Hotel,Four Points by SheratonPanorama Zagreb, InternationalHotel and therecently completely refurbishedJadran Hotel beganoffering an attractiveZagreb city tour on a Segwaypersonal transporter to present Zagreb in a unique and fun way.The HUP-Zagreb Group hotels are a second home for numerous notableguests from all over the world, and are characterized by comfortableaccommodation, the offer of premium conference venues,outstanding hotel service, provided by experienced and professionalstaff, and a lavish supply of food and beverage. „Segway City TourZagreb“ provides additional value to the hotels’ offer and meets theneeds of both modern city break and business guests.„Segway City Tour Zagreb“ is, for the third consecutive year already,the leading Zagreb attraction in the segment of city tours, accordingto reviews by the leading world tourist portal, Tripadvisor.“Segway city tour Zagreb” is the proud owner of the Tripadvisor certificateof excellence and Superbrand status. Segway users have dayand night rides at their disposal, with The Westin Zagreb as the meetingpoint. By introducing this service, HUP-Zagreb Group hotels arenow offering the unique experience of a Segway personal transporterride and a chance to see and experience major Zagreb attractionsin a new way.The guests can book „Segway City Tour Zagreb“ in all five Zagrebhotels managed by HUP-Zagreb group. The meeting and startingpoint for all Segway rides is at The Westin Zagreb.operations. The new company, formally called the DNV GL Group,will comprise 17,000 employees across 300 sites in more than 100countries, and have revenues of EUR 2.5 billion per year.“It is with great pride that we can now announce that this vision-drivenmerger for growth has been cleared by the competition authorities inall four required jurisdictions. The merging companies both representleading market positions, complementary commercial positions andan acknowledged reputation for advanced technology and high qualityand integrity,” says Henrik O. Madsen, Group CEO of DNV GL.Over the past six months the emphasis had been on integration planning,so that the new company was ready to start operating as onecompany with effect from 12 September. This means that the formerDNV and GL customers will now benefit from a broader servicecapability, while maintaining the same contact points in DNV andGL as the integration moves forward. All certificates and approvalsfrom DNV and GL will remain valid. In the coming months, DNV GLwill accelerate integration processes to ensure consistent and continuousservice operations, avoiding any interruption in business forcustomers.››› Celebration of the 157th Birthday of Nikola TeslaTesla’s birthday celebrations began with the international conference‘Tesla in Zagreb’ where academician Vladimir Paar, physicist DavorPavuna, Luka Boršić from the Institute of Philosophy, and Belgraderesearcher and innovator Goran Marjanović talked about Tesla’sgenius.On Tesla’s birthday, 10 July, the Mayor of Zagreb Milan Bandić, togetherwith the organizers - the Association of Nikola Tesla - Geniusfor the Future, laid flowers at the monument to Tesla. A special performanceentitled: „Tesla’s frequency of peace“ by author DragicaMihajlović, inspired by the novel of the same name, written by NatalijaPrinci, was performed by Dragica Kopjar on the gong, LjerkaKončar on the cello and young Croatian actor Ivan Vukelić.The main event of the celebration was held in the evening at theEsplanade Hotel in Zagreb, in the presence of the Mayor of ZagrebMilan Bandić, the Ambassador of the Republic of Serbia to CroatiaStanislav Vukičević, MPs Mirela Holy and Zdravko Ronko, UN representativeLouisa Vinton, the President of the Asia - Pacific ChamberDon Markušić, the AmCham Executive Director Andrea Doko Jelušić››› DNV GL Merger Approved by CompetitionAuthoritiesOslo: The merger between DNV and GL has now been approved.The new company - DNV GL – is operational from 12 September.DNV GL will be the world’s largest ship and offshore classificationsociety for the maritime industry, a leading provider of technical assuranceservices and risk management services to the oil & gas industry,and a leading expert in wind and power transmission anddistribution. DNV GL also takes the position as one of the top threemanagement system certification bodies in the world.The competition authorities in South Korea, the USA, the EU andChina have cleared the merger between the two well-reputed companies,both of which will soon celebrate 150 years of independent3/2013 ISSUE 19

Members Newsand other notable guests from scientific, social and political life.Along with scientists and innovators, primary and secondary schoolpupils Marijana Mišić, Petra Tumir, the young innovator Tino Herljevićand eight year old Nika Goldsmith spoke of Tesla’s genius. The annualaward ‘Nikola Tesla - Genius for the Future’ was awarded inthree categoriesThis year’s celebration of Tesla’s birthday was also marked by theinitiative of the Association of Nikola Tesla - Genius for the Future todeclare 10th July the Day of Nikola Tesla in Croatia and as an internationalDay of Invention.››› New Director for the American InternationalSchool of ZagrebIn August the American International School of Zagreb welcomed itsnew Director, Dr. David Harris. Originally from Vancouver, Canada,Dr. Harris served as High School Principal at Concordia InternationalSchool Shanghai for ten years before his arrival in Zagreb. AISZ’sprevious Director, Dr. Robin Heslip, who had been at the schoolfor six years, completed herscheduled move to the AmericanCommunity School of AbuDhabi in the summer.David and his wife Wendy,a high school math teacher,both started their careers inBritish Columbia before takingup their first internationalteaching jobs in Karachi, Pakistanwhere they stayed for sixyears. ‘Heading overseas wasthe best decision of our professionalcareers,’ says David.‘This last decade was anamazing time to live in China;so much changed. We had››› David Harris60 students in the high schoolwhen I started, and we grew to 360. The whole school grew from 370students to over 1,250.’With AISZ also experiencing rapid growth in recent years, David’sexperience in China was an important factor in the school Boardchoosing him to lead AISZ on the next stage of its development.The school has grown almost continuously since its establishmentin 1966, and today has over 250 students aged between three and18 years, who come from 37 different nations. ‘Naturally, the explorationof a new campus will be a key initiative,’ says David, ‘and it is inconcert with AISZ’s central goal to be an exceptional and forwardthinkinginternational school that inspires, motivates and empowersall learners.’David and Wendy visited Zagreb and the school several times beforerelocating here in the summer, and were looking forward to themove. ‘I have to say, after ten years of living in a city of over 20 millionpeople, Zagreb is a delight!’ says David. ‘We really appreciate thefresh air, the mountains and forests, and the extremely warm andwelcoming people.’››› Nova TV and Mislav Bago receive regionalawardsNova TV received the regional MediaBusiness Partner 2013 award for thebest commercial television station inthe region. The award is set to acknowledgecompanies and institutionsin the region for their businessexcellence, strong ethics and responsibility in all areas of activity.Business partners and independent research brought Nova TV thehighest ratings in the Southeastern Europe, emphasizing the multimediabusiness strategy of Nova TV group, which has pushedthe borders of television in the region. It is noted that Nova TV hasachieved excellent business results and maintained quality relationshipswith business partners, clients and viewers, while keeping inmind the broader interests of the society in general, local societyand ecology.Mislav Bago, reporter, political analyst and editor in Nova TV’s newsprogram, has been named the best reporter in the region by The EuropeanMovement in Bosnia and Herzegovina. The organization choseMislav Bago for his contribution in raising the level of professionalismin journalism, noting the courage he has shown while reporting on thetopics which have a deep impact on the democratic processes andaccelerate the EU integration of countries in the region.In addition to the awards and acknowledgments from institutions andorganizations, the AGB Nielsen ratings show Nova TV still stronglyleads the market, being by far the number one choice of viewers inCroatia.››› First EIB Loan after Croatia’s EU Accession: EUR250 Million for Smaller ProjectsOn 12 July the European Investment Bank (EIB) approved a EUR 250million loan to the Croatian Bank for Reconstruction and Development(HBOR) for the financing of projects promoted by small andmedium-sized enterprises (SMEs) and mid-cap companies, smalland medium-sized infrastructure projects in the public sector as wellas limited size investment projects in the industry sector in the areaof knowledge economy, energy, environmental protection, healthand education.Mr. Anton Rop, EIB Vice-President, stated: “I very much welcome thefact that the first EIB loan signed after Croatia joined the Union addressesthe key lending priority of the EIB – to improve the extremelytight financing conditions for SMEs and mid-caps in the current prolongedeconomic crisis. Better availability of long-term financing is vitalfor further development of this sector, which is the backbone of theCroatian economy and the main driver of growth and development.”“There is a high demand for HBOR’s loans: in the first six months ofthe year, loan approvals rose by 11.5 per cent compared to the sameperiod last year that had been a record year for us both in termsof the number and the amount of approved loans. EIB’s funds willenable us to continue our increased lending activities and maintainfavourable terms and conditions of loans for new investment projects.”said Mr. Anton Kovačev, President of the Managing Board ofthe Croatian Bank for Reconstruction and Development.20 ISSUE 3/2013

New MembersThis loan represents a continuation of the very successful cooperationbetween the EIB and HBOR. Including the current loan,the EIB has already granted credits to HBOR totalling some EUR1 billion. This credit line is being provided under the Joint IFI ActionPlan for Growth in Central and South Eastern Europe, whichis focused on providing better access to long-term finance forEurope’s SMEs to help mitigate the effects of the financial crisis.Those funds will support growth by fostering economic restructuring,consolidation and diversification, as well as enhancinglong-term competiveness through the increased availability oflong-term credit.››› Atlantic Grupa opening a new factory inNova GradiškaBy signing a Preliminary Agreement at the Industrial park NovaGradiška, Atlantic Grupa has started an investment in a new factoryfor production of energy bars, from the sports and functionalfood line. This is a project worth HRK 120 million, which will in thefirst year of production create 50, and with the planned businessgrowth, a total of 160 new jobs. After the necessary preparations,construction of the factory is planned to begin in April 2014, andthe first products from the new lines are expected to be on themarket in the first quarter of 2015.Atlantic Grupa is the leading European producer of sports andfunctional food under the Multipower brand, and the greatestpart of the product assortment is made in the company’sfacilities, in the environs of Hamburg and in Rogaška Slatina,while energy bars were so far manufactured under a contractwith a third party. In accordance with the strategic determinationto consolidate its own manufacturing, with an aim of maximumemployment of the internal system synergies, upon finalizing investmentin the new factory, the energy bars will in continuancebe manufactured using own facilities.“We embark on this project with a great pleasure, foremost becausewe are creating new value in a most direct manner – bybuilding, manufacturing, employing and ultimately exporting ourown high-quality products globally, primarily to the Europeanmarket. New production facilities are designed in accordancewith the highest standards in food industry, and represent aninvestment in further development of our sports nutrition segment,but also in a greater development in similar areas of AtlanticGrupa product assortment, in the South-East Europe region.We have encountered an exceptional understanding and cooperativenessfrom the local community representatives in NovaGradiška, and it is our great pleasure that we have an opportunityto contribute to the development of this business zone,through development of our own business operations”, said EmilTedeschi, President and CEO of Atlantic Grupa.CORPORATEManpower d.o.o.Iblerov trg 9, 10000 ZagrebPhone: +385 1 5565 700Fax: +385 1 5565 701info@manpower.hrwww.manpower.hrContact person: Kornelija Pavičić, Managing DirectorCroatia, kornelija.pavicic@manpower.hrWhat do you do?Has the economy got your blood pressure up? Breathe more easilyand power up your success with Manpower Croatia services andglobal recruiting network spanning over 80 countries. We help individualsfind work and new opportunities, while helping businessesto find skilled, talented employees.Since we were established in 1948, we have been a star of theindustry. Manpower Croatia, as part of the Manpower Group, providessolutions for small and medium size companies in all industrysectors, as well as for the world’s largest multinational corporations.We are specialized in temporary and permanent placements,employee assessment, training, including more than 5,000 onlinecourses, career transition, HR consulting services and innovativesolutions needed to increase our Client’s productivity and businessdevelopment. Our main focus is to align your workforce strategywith your business strategy, increase the agility and competitivenessof your employees, enhance efficiency and cost reduction, tohelp our Clients to be focused on core business activities.We have the solution for you.Overseas Trade Co. Ltd. d.o.o.Zastavnice 38a, 10251 Hrvatski LeskovacPhone: +385 1 4607 009, Fax: +385 1 6175 480overseas@overseas.hr, www.overseas.hrContact person: Boris Brković, General Director,b.brkovic@overseas.hrOverseas Express Makes the World CloserOverseas Express is the leading parcel shipping company in Croatia.Serving business and private customers with a wide variety ofvalue added services, Overseas Express is the company of choicefor many international and strong local brands.Shipping is easy with Overseas Express, whether of a packageor a pallet. Urgent morning deliveries, personal deliveries with requireddelivery confirmation with a signature, returning of signeddocuments or cash-on-delivery services will surely put your mindat ease when considering logistics.It’s easy to ship international shipments as Overseas Expressserves 220 countries and territories. International shipments are offeredas high priority air express delivery services with UPS or costefficient road transport services in Europe with longer transit times.3/2013 ISSUE 21

New MembersCORPORATEUnilever Hrvatska d.o.o.Savska opatovina 36, 10090 ZagrebPhone: +385 1 6311 400Fax: +385 1 6311 401www.unilever.comContact: Peter Szabo, General Manager Croatia, Slovenia,BH, peter.szabo@unilever.comUnilever is one of the world’s leading suppliers of Food, Home andPersonal Care products, with sales in over 190 countries. Our productsare present in 7 out of 10 homes globally and are used by over 2 billionpeople on a daily basis. We work with 173,000 colleagues around theworld and generated annual sales of over €51 billion in 2012.Unilever is working to create a better future every day, we help peoplefeel good, look good and get more out of life. Our portfolio includessome of the world’s best known brands such as: Knorr, Dove, Algida,Rexona, Axe, Signal, Domestos, Rama and Lipton.Our ambition is to double the size of our business, whilst reducingour overall environmental footprint (including sourcing, consumeruse and disposal) and increasing our positive social impact. Unileverhas been recognized in the Dow Jones Sustainability World Indexesfor 14 consecutive years.See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.Unilever established its subsidiaries in Croatia in 1996. UnileverCroatia is part of the CEE region and is the head office for the companiesin Slovenia and Bosnia-Herzegovina.Peter Szabo is the Managing Director of the Adria countries, beingresponsible for the Croatian, Slovenian and Bosnian-HerzegovinianUnilever companies.SMALL BUSINESSAyurvedic medicine, physiotherapy, yoga and meditation, as well aspreparing customized diet programs, in Animaseda we contributeto preserving a positive mind, a healthy body and a peaceful soul.A strong emphasis is laid on the prevention of disorders that occurprior to a disease, which is achieved by a proper diet and certainlifestyle improvements.Our treatments consist of integral and natural methods that have acomplementary effect on a wide range of chronic syndromes, disordersand diseases.Simulus grupa d.o.o.Vladimira Ruždjaka 9C10000 ZagrebPhone: +385 91 500 2423www.simulus.hrContact person: Krešimir Delač, Director,kresimir.delac@simulus.hrSimulus group, Ltd., is a consulting company established in 2011and focused on three main areas: i) tailor-made education, where wedeliver comprehensive educational projects starting with screeningthe client’s specific needs, defining the desired outputs, preparingand executing interactive workshops, and finishing with an appropriatefollow-up; ii) technology consulting, where we consult technologycompanies in their sales process and strategic planning andalso offer interim IT management and project management to otherindustries; iii) raising capital services, where we prepare companiesto raise a loan or find an appropriate investor/partner by defining thestrategy, developing a business plan, determining the needed funds,structuring the financing, and pitching in front of investors.SMALL BUSINESSCentar zdravlja ANIMASEDA d.o.o.Ulica grada Vukovara 269A10000 ZagrebPhone: +385 1 6445 660Fax: +385 1 6445 661recepcija@animaseda.hrwww.animaseda.hrContact person: Marina Čmelik, Marketing expert,marina.cmelik@verso.hrAnimaseda Health CenterThe main goal of the Animaseda Health Center is to increase thequality of life and personal satisfaction as the basis for a changedlifestyle. Self-education and awareness of one’s body is the way topreserve and improve health.The holistic approach includes evaluation of each individual, whois then properly advised on appropriate treatment tailored to theirspecific needs.Apart from basic consultations and referrals of natural methods forone’s whole lifestyle, by practicing a range of treatments based onnon profitUdruga polaznika i diplomanata MBAstudija CroatiaVitezićeva 2, 10000 Zagrebinfo@mba-croatia.comwww.mba-croatia.comContact: Aco Momčilović, President of MBA Croatiaacenever@gmail.com, mobile: +385 91 5237 303MBA Croatia is association founded in 2009 with the mission to gatherall MBA students and alumni in Croatia regardless of the MBA programthey completed. The main goal is to promote lifelong learning,allow our members to network more efficiently, and to promote MBAvalues parallel with influencing the quality of MBA schools. Today weare the main center for everybody who seeks any kind of informationabout MBA options in Croatia and neighboring countries. We organizelectures by top professionals in their fields on a monthly basis,and help our members to advance their careers in cooperation withheadhunting agencies. Presently we are also establishing regionalcooperation and assisting other countries in the region to constitutetheir MBA organizations.22 ISSUE 3/2013

MembersAdvertising / PR• Alpheus d.o.o.• BBDO Zagreb d.o.o.• IM&C Integralni marketing ikomunikacije d.o.o.Agriculture• Agroproteinka d.d.• Pioneer Sjeme d.o.o.ASSOCIATION• Hrvatsko-američko društvo-Croatian American Society• International Tourism Association(ITA)• The Nikola Tesla Association –Genius for the Future• Udruga polaznika i diplomanataMBA studija CroatiaAUTOMOTIVE• P.Z. Auto d.o.o.• Opel Southeast Europe LLC -predstavništvo u RHCONSULTING• APO d.o.o. usluge zaštite okoliša• Conceptio razvoj d.o.o.• Deloitte• Det Norske Veritas Adriatica d.o.o.• Ernst & Young d.o.o.• Infokorp d.o.o.• Kognosko• KPMG Croatia d.o.o.• McKinsey & Company, Inc. Croatia• OIKON d.o.o.• OTP consulting d.o.o.• PricewaterhouseCoopers d.o.o.• Simulus grupa d.o.o.• Six Sigma adriatic d.o.o.• TMF Croatia d.o.o.• TPA Horwath d.o.o.CONSUMER GOODS• 3M (East) AG Podružnica RH• Amway d.o.o.• Atlantic grupa d.d.• AVON Kozmetika d.o.o.• Coca-Cola Adria d.o.o.• Coca-Cola HBC Hrvatska d.o.o.• Gavrilović d.o.o.• JT International Zagreb d.o.o.• Karlovačka Pivovara d.o.o.• Lighting d.o.o.• Mars Hrvatska d.o.o.• Nike European OperationsNetherlands B.V. – glavnapodružnica Zagreb• Orbico d.o.o.• Philip Morris Zagreb d.o.o.• Philips Electronics RepresentativeOffices B.V. - Predstavništvo u RH• Unilever Hrvatska d.o.o.• Whirlpool Croatia d.o.o.CULTURE• The Zagreb PhilharmonicDEMINING• Piper d.o.o.• Uxor grupa d.o.o.DISTRIBUTION /LOGISTICS• AGS Zagreb d.o.o.• DHL International d.o.o.• FedEx - Rhea d.o.o.• HP-Hrvatska pošta d.d.• Overseas Trade Co. Ltd. d.o.o.EDUCATION• American College of Managementand Technology• American International School ofZagreb• International Graduate BusinessSchool Zagreb• International KindergartenHorizons• Little Star Kindergarten• Webster University• Zagreb School of Economics andManagementENERGY• Emerson d.o.o.• General Electric International Inc.Glavna podružnica Zagreb• Podzemno Skladište Plina d.o.o.• Profectio Energija d.o.o.FINANCE / BANKING /INSURANCE• Allianz Zagreb d.d.• Erste Card Club d.d.• Hrvatska banka za obnovu irazvitak - HBOR• Hypo-Alpe Adria Bank d.d.• PBZ Card d.o.o.• Raiffeisenbank Austria d.d. Zagreb• Societe Generale - SplitskaBanka d.d.• VISA International ServiceAssociation• Zagrebačka banka d.d.HEALTH CARE• Abbott laboratories d.o.o.• AstraZeneca d.o.o.• Centar zdravlja ANIMASEDA d.o.o.• Covidien ECE s.r.o. Predstavništvou Republici Hrvatskoj• Eli Lilly (Suisse) S.A. -Predstavništvo u Hrvatskoj• Fresenius medical careHrvatska d.o.o.• Genera d.d.• Johnson & Johnson S.E. d.o.o.• Medical Intertrade d.o.o.• Medtronic BV, RepresentativeOffice in Croatia• Merck d.o.o.• Merck Sharp & Dohme d.o.o.• Novartis Hrvatska d.o.o.• Ortoimplant d.o.o.• Pfizer Croatia d.o.o.• Pliva Hrvatska d.o.o., a memberof the Teva Group• Poliklinika Medikol• Roche d.o.o.HOSPITALITY INDUSTRY• Dubrovački vrtovi sunca d.o.o. -Radisson Blu Resort & Spa• Esplanade Zagreb Hotel• Globalna hrana d.o.o. -McDonald’s Master Franchisee inCroatia• Grand hotel Imperial d.d. - HiltonImperial Dubrovnik• Hotel Dubrovnik d.d.• HUP Zagreb d.d.• Roraima 5 d.o.o.• Svpetrvs Hoteli – WatermanResorts• Upravljanje hotelima P.B. d.o.o. -DoubleTree by Hilton ZagrebHUMAN RESOURCES• Adecco d.o.o.• IVENTA Croatia d.o.o.• Manpower d.o.o.• Pedersen & Partners d.o.o.• Selectio d.o.o.INFORMATIONTECHNOLOGY• ASBISC-CR d.o.o.• Burza d.o.o.• Cisco Systems Hrvatska d.o.o.• Diverto d.o.o.• Etranet group d.o.o.• Hewlett-Packard d.o.o.• HSM Informatika d.o.o.• IBM Hrvatska d.o.o.• Infinitas grupa d.o.o.• INsig2 d.o.o.• Microsoft Hrvatska d.o.o.• Oracle Hrvatska d.o.o.• Patton Electronics Co.INTERIOR DESIGN• Dekori MV• Steelcase S.A. podružnica ZagrebINVESTMENT• Nova Europska ulaganja d.o.o.• The Presidio GroupLEGAL SERVICES• CMS Reich-Rohrwig HainzRechtsanwälte GmbH –Podružnica Zagreb• Karanović & Nikolić d.o.o.• Odvjetnički ured Don Markušić• Odvjetnički ured Andrej Matijević• Odvjetnički ured Marija Pujo Tadić• Odvjetnički ured Melita Veršić-Marušić• Odvjetnički ured Vukina• Odvjetnički uredi ZvonkoNogolica• Odvjetničko društvo Bekina,Škurla, Durmiš i Spajić d.o.o.• Odvjetničko društvo Divjak,Topić i Bahtijarević• Odvjetničko društvo Glinska &Mišković d.o.o.• Odvjetničko društvo Hanžeković& Partneri d.o.o.• Odvjetničko društvo Vedriš &Partneri• Odvjetničko društvo Vukmir isuradnici• Odvjetničko društvo Žurić iPartneri d.o.o.• Povezani odvjetnički uredi Cikač,Čukman i Jelaković• Wolf Theiss RechtsanwaelteGmbH-Podružnica ZagrebMANUFACTURING• Altpro d.o.o.• DOK-ING d.o.o.• Enikon-Composite d.o.o.• HS Produkt d.o.o.• Intea d.d.• Teknoxgroup Hrvatska d.o.o.MARKET RESEARCH• Ipsos Puls d.o.o.MEDIA / PUBLISHING• Business Media Croatia d.o.o.• NOVA TV d.d.• Styria International servis d.o.o.REAL ESTATE• Colliers International d.o.o.• Filipović Business Advisory, ltd.• HB Reavis Croatia d.o.o.• Jones Lang LaSalle d.o.o.• Meridian 16 Business Park d.o.o.• Midia group• Mrduja d.o.o.• Trigranit Lanište d.o.o.• Woodsford Grupa d.o.o.TRAVEL & TOURISM• Air France• Atlas turistička agencija d.d.• Hertz Croatia - Anterra d.o.o.• Libertas Regis d.o.o.• Navis Yacht Charter -Posada d.o.o.• Ulix d.o.o.• Zračna luka Zagreb d.o.o.TRANSLATION SERVICES• Aion d.o.o.• Ciklopea d.o.o.

News&ViewsStress is an everyday fact of life. You cannot avoid it. It is anychange that you must adapt to, ranging from the negative extreme ofactual physical danger to the exhilaration of achieving a long-termproject and desired success. Not all stress is bad; in fact, stress isnot only desirable but also essential to life. Whether the stress youexperience is the result of major life changes or the cumulative effectof minor everyday hassles is how you respond to this experience thatdetermines the impact stress will have on your life.Hans Selye was one of founding fathers of stress researchin the West, and in 1956 he said ‘Stress is not necessarily somethingbad - it all depends on how you take it.’ The stress of exhilarating,shock, quickly releases hormones that help us to survive. Even today,when social customs prevent you from’ fighting or running away’, thisemergency response of our body is very useful.But this mobilization of the body for survival also has negativeconsequences. In this state we are anxious, jumpy and irritable. Witha pounding heart it is very difficult to execute precise, controlled skills.When the response of our body continues during a period of chronicstress, something else happens that can have long term negative effects.Your adrenal glands start to secrete corticoids (adrenaline orepinephrine), which inhibit digestion, reproduction, growth, tissuerepair and the response of your immune and inflammatory systems,STRESS AND LIFESTYLE MANAGEMENTBy Vedrana Marković, Ayurvedic specialist - Animaseda Health Centerreportcreative successful work is beneficial, while that of failure or humiliationis detrimental. He believes that the biochemical effects of stresswould be experienced irrespective of whether the situation was positiveor negative.What exactly happens in your body during stress? When anyproblem or stressor, imagined or real, is caused to the cerebral cortex(the thinking part of brain) it sends an alarm to hypothalamus (themain switch for the stress response, located in the midbrain). The hypothalamusthen stimulates the sympathetic nervous system to makea series of changes in your body.Your heart rate, breathing rate, muscle tension, metabolismand blood pressure all increase. Your hands and feet get cold asblood is directed away from your extremities and digestive systeminto the larger muscles that can help you’ fight or run’. Your diaphragmand your anus lock, your pupils dilate to sharpen your vision, andyour hearing becomes more acute. When you see all these effects ofstress, it is a bad thing with a range of harmful biochemicals and hasa long term effect on our body. There is also an intertwined instinctivestress response to unexpected events. The stress response inside usis therefore part instinct and part to do with the way we think. But ourorganism, as a perfect machine, each time it experiences a threat orwhich literally means that some very important functions, that keepyour body healthy, begin to shut down.Fortunately, the same mechanism that turns the stress responseon can turn it off, and we call this the relaxation response.Very soon after you feel that the situation is no longer dangerous, yourbody stops sending your brain emergency signals. Three minutes afterthat your heart rate, muscle tension and blood pressure return totheir normal levels.*In order to reduce stress people use medication, but youcan use your mind to change your physiology for the better, improvingyour health and reducing the need for medication with naturalrestorative processes.*MAIN SOURCES OF STRESS• environment stressors: our environment bombards us with demandsto adjust - weather changes, seasonal changes, pollen,noise, traffic..• social stressors: deadlines, financial problems, job presentations,demands for your time and attention, long working hours,separation from loved ones• physiological stressors: rapid onset of adolescence, aging, in-24 ISSUE 3/2013

Newsjuries, lack of exercise, inadequate sleep, muscle tension, headaches,anxiety, stomach upset• nutritional stressors: poor, imbalanced nutrition. Healthy eatinghabits are very important for our balanced state of mind and body,incompatible food is a very important source of free radicals accumulation,resulting in cellular stress which later manifests as asymptom of many diseases, and eating before the previous mealis digested causes toxin accumulation in body.• thoughts: our body interprets complex changes in our environmentand causes different types of thoughts which affect our bodyand mind.Some people are more susceptible to the effects of stress, itis the perfect ground for many physical and emotional imbalances,and it becomes especially destructive when we are not aware of it andit begins to seem almost natural. So the first step in neutralizing stresslies in awareness, in recognizing the effects that daily frustrations andinconveniences are having on your mind and body.MANIFESTATION OF STRESS• headaches, migraine, muscular tension, back and neck ache• increased susceptibility to colds and other infections by reducingimmunity• digestive disorders, peptic ulcers, diarrhea, constipation leadingto colon cancer• high blood pressure which can lead to heart attack and stroke• menstrual disorders for women• insomnia and sleep disorders, panic attacks• anxiety, palpitation and depression.Some people turn to addictions – alcohol or cigarettes - tohelp them cope with stress, but this is short-term help and not an effectivesolution, and can make things even worse. Recognizing thatyou are under stress is the first step towards taking control of the situation.It can build gradually and you may not even be aware of howmuch stress you are suffering until you reach a critical level.To reverse the effect of stress and prevent imbalances frombecoming chronic–• organize your time, make a list of priorities• do not let your work spread to take up your entire day• complete one task before moving on to the next, it will help to feelyou have control• don’t take more than you can handle, learn how to say ‘no’ tounrealistic demands• don’t be hard on yourself,• do yoga, meditation or massage once a week• exercise once a week - it will help release tension; keep active,• talk about your problems, talking helps to put things in perspective,• eat healthy food.There are no so many things in life we cannot control, somake sure you take care of what you have been freely given, yourbody and your health – invest wisely. Your body has an amazing abilityto naturally heal itself if you just give it some basic attention. Themind and body are like parallel universes, anything that happens inthe mental universe must leave tracks in the physical one.››› 2014 International CESLas Vegas Convention andWorld Trade Center/the LVHand The VenetianLas Vegas, Nevada, January 7-10, 2014The International CES is the world’s largest annualtrade show for the broad-based consumer technology market,from mobile electronics, audio and video, home networking informationand wireless technology to high-end audio and satellitesystems. It is the premier event bringing together consumerelectronics product manufacturers, distributors, researchers,content developers, financial analysts, and the press withthe highest concentration of buyers and decision-makers inthe retail distribution channel. At the 2013 CES, more than3,200 exhibitors unveiled some 20,000 new products, drawingmore than 150,000 attendees, including more than 35,000from more than 150 countries outside the United States. Visitwww.CESweb.org for the most up-to-date show information.Eureka Park will also be back at the 2014 CES. EurekaPark at CES is a specialized TechZone exhibit area that providesa unique exhibiting opportunity to launch a new product,service or idea. Eureka Park will be the premier destination atthe show where retailers, venture capitalists, manufacturersand other key attendee groups can find the budding entrepreneurs,fledgling start-ups and home grown innovation.The audience profile of potential international customerswho attend the International CES consists of executive leveldecision makers, retail buyers, distributors, importers/exporters,manufacturers, manufacturers’ representatives, financialand market analysts, and members of the press.At the same time, use the chance and visit the glamorousLas Vegas. Nevada’s largest city has earned its place asone of the world’s premier tourist destinations. Las Vegas is nolonger just a gambling Mecca. The mega-resorts that line “TheStrip” offer visitor more than meets the eye. For more informationplease see: http://travelnevada.com and www.lvcva.comEvent contact:American Embassy Zagreb, Commercial Officee-mail: office.zagreb@trade.gov3/2013 ISSUE 25

News&ViewsJosip Madračević*››› VARAŽDINreportContinental Croatia-Along with its famous coast Croatia has an equally beautifuland versatile continental area. Be it good food and wine or hunting,mystical medieval and baroque fortifications or wellness and walkingin national parks that you are interested in, continental tourism offersplenty of content, and the touristic infrastructure is improving every year.The fairytale Hrvatsko Zagorje hides some of the most romanticcastles in this part of Europe, where apart from sightseeingamongst marvelous baroque mansions you can relax in the world ofwellness of modern spa destinations and explore the abundant offerof museums in Zagreb.Seventy kilometres northeast of Zagreb, Varaždin is the bestpreservedHabsburg-era town in the mainland of Croatia. The wholetown is a typical example of Baroque architecture which is why itholds a title of the „Baroque town“.The Charm of Baroque VaraždinVaraždin will receive you openhanded at any time of the year. Thewell preserved baroque urban core with its rich architectural heritage,numerous palaces, villas, the oldest town hall in Europe, and legendspopulating this area are just a small part of the story of the charmingtown of Varaždin.In a short stroll through Varaždin you will drift into the pastand discover why Varaždin has been nicknamed “Small Vienna” andwhy it is known as the Town of Angels.With around 50.000 inhabitants Varaždin is the cultural, educational,economical, sports and touristic centre of the North-westernCroatia, and boasts various distinctions and awards.Varaždin was constructed through several centuries duringwhich an interesting and somewhat unusual fusion was created inthe historical nucleus: flora and fauna, mythical animals and strangeemblems and coats of arms on the facades of houses and mansionsinfluenced by various styles, particular fashion of certain historical periodsas well as wishes of the magnates.The churches of Varaždin are therefore the best starting pointof this, by many standards, unique city tour - the tour with the glamourof Varaždin baroque, whose heralds are none less than the angelsthemselves.What brings numerous visitors to return to Varaždin morethan once is precisely the sightseeing tour through the old centreof Varaždin: Strossmayer’s Promenade, the Promende of VatroslavJagić, the Park of John Paul II and Youth Park are an ideal respite foryour eyes.26 ISSUE 3/2013

News&ViewsWe must not forget the Square of Traditional Crafts oppositethe Ursuline church, where you will sense the spirit of the heritage andget acquainted with some of the creative skills. At the hat maker`syou can pep up your old hat or buy a new one, the honey maker willteach you how to sweeten your day, the weaver will show you howcloth is manufactured from yarn and subsequently turned into variousartifacts. An interesting journey into the past, wouldn`t you say?Immerse yourself into the everyday life of Varaždin by visitingthe Marketplace, better known as “Varaždinski Plac”. If you happento be in Varaždin on a Saturday you may opt for the ceremony ofChange of the Town Guards at 11 o`clock in front of the Town Hall.The “Purgars”, the town guards of Varaždin, received their famousStatutes in 1750 from the Empress Maria Theresia.Wherever you go in Varaždin, take a break at one of the townsquares enjoying the local culinary delights like Varaždin bread fingers“klipič” or Countess Marica cake. The restaurants offer is reallyrich - the friendly hosts invite you to a real Varaždin banquet with variouslocal dishes.Quite subtly the baroque facet of Varaždin will seduce youwith its irresistible charm, and the modern one will tell you its storyof entertainment and good vibrations. Although “Špancirfest” or TheFestival of Good Emotions is behind us, you need not worry, becauseVaraždin presents new and original surprises the whole year round.››› traditional wooden toysTrash Film Festival, Varaždin Baroque Evenings - Varaždinreveals new tales from its past every month, and each age group willfind something interesting among the events. We must not forget theChristmas season. The streets and squares of our baroque capital willbe filled with joy and revelry reviving the fun-loving Spirit of Christmas.Lavish decoration and scents of mulled wine, punch and season`ssweetmeats, wooden houses with trinkets and souvenirs – all this willconjure up the magical feeling of Christmas. Is there a better invitationto visit the charming and tempting Varaždin?IVO PERVAN*Wealth of DiversityBy Atlas d.d.››› VARAŽDIN city museum3/2013 ISSUE 27

News&ViewsCastles of Hrvatsko ZagorjeA tour of the western part of Zagreb goes through a gentle landscapeof green hills with numerous vineyards, small churches and castlesupon its summits. Hrvatsko Zagorje boasts more than 50 castles, someof which have their own preserved parks. Wooden children’s toys arerecognizable traditional products of Hrvatsko Zagorje with a long historyand also listed on the UNESCO list of intangible cultural heritage.Trakošćan is one of the most famous castles. Sitting on a hilltop,with its thirteenth-century citadel it was rebuilt in a neo-Gothic stylein 1850s. According to legend, Trakošćan was named after the Thracianfortress (ARX Thacorum) which allegedly existed in antiquity. Anotherpreserved legend says it is named after the knights Drachensteinwho ruled the region in the early Middle Ages.Toponym was first mentioned in written records in year 1334.Lords of the fort in the first centuries are not known, but at the end ofthe 14th century owners were Counts of Celje, which at the same timeruled in the entire Zagorje County. The family soon became extinctand Trakošćan shared the fate of their other towns and estates thatwere divided and changing owners. In this division Trakošćan, such aunique property, at first belonged to warlord Jan Vitovac then to IvanišKorvin who gave it to his deputy John Gyulay. The family kept thecastle for three generations and after they became extinct in 1566 theestate was taken over by the state. For services rendered, king Maximiliangave the estate to Juraj Drašković (1525-1587), first personally,then as the family heritage, so finally from 1584 Trakošćan belongedto Drašković family.In the boom years of castles building in Croatian Zagorje, inthe second half of the 18th century, Trakošćan was abandoned. Neglected,it deteriorated rapidly, and only in the second half of the 19thcentury the family showed renewed interest in its estate in the spirit of››› Trakošćanthe new era of romantic return to nature and family traditions. In thisspirit, marshal Juraj V. Drašković transformed the surrounding parkinto a romantic garden. The next generations occasionally stayed inTrakošćan until 1944 when they immigrated to Austria soon after thecastle was nationalized. In 1954 the museum was established with apermanent exhibition and today the castle is owned by the Republicof Croatia.The immediate vicinity of the castle is designed as a landscapedpark where the lake, meadows, trees and shrubs form aharmonious horticultural whole. The park is partly developed fromindigenous forests of oak and hornbeam. There are various exoticspecies of trees that, especially in autumn, give color and dynamics.The presence of coniferous trees (especially fir) at this altitude (250m), prove vegetation reversal - the presence of significant species ofhigher altitudes and vice versa, on the higher slopes there are deciduousspecies characteristic of lower altitudes. Special and recognizablefeature of Trakošćan is a large artificial lake, about mile and ahalf long, covering area of about 17 hectares and 2.5 meters deep.The water is warm in summer - up to 22° C while in winter the surfaceof the lake freezes and ice remains for about three months. From theearly formation, lake had a dual function - economic and aestheticas a decorative element common in the romantic park architecture.There are hiking trails along the lake, which transform the space intoa unique walkway.In Trakošćan you can spend time learning about the culturalheritage and at the same time enjoy the ambience of exceptionalbeauty.*Source: The Croatian National Tourist Board››› Trakošćan INTERIOR28 ISSUE 3/2013

Evening for Safe StepsAmCham is organizing the 12th charity gala evening for mine free Croatia the “Evening forSafe Steps”. Each year this gala event gathers approx. 350 guests from the Croatian businesscommunity, government, international organizations and diplomatic corps.Because of its continuity and importance, this event is a widely recognizable project inCroatia. We hope that you will join our efforts to achieve a mine free Croatia by becomingone of the event sponsors or donating to the cause directly or by booking event seats.All of the funds collected during the event through ticket sales and direct donations willbe matched by the US funds through International Trust Fund (ITF). This year’s dinner willbenefit mine clearance efforts in Vukovar-Srijem County. From 2001-2012 amount of 6,9mil. kn has been collected for mine clearance.The dinner will be an evening to remember thanks to the participation of our valuable eventpartner, the Pops Zagreb Philharmonic Orchestra.We hope that you will join us again this year in the efforts to achieve a “Mine Free Croatia”!GOLD SPONSORSCREATIVE AGENCYNovember 15, 2013The Westin ZagrebIndividual tickets:700 knCorporate table with company name (10 seats):8.000 knTickets available at the AmCham Office, phone:01 4836 778Dress code:Black tieSPONSORSHIP OFFERPLATINUM SPONSOR (130.000 kn + VAT)receives the following:• speech at the event• 4 VIP tickets• ten additional tickets• an opportunity to participate at the minefield adoptionceremony when we turn over the funds to a localmunicipality for minefield clearance• company logo on the dinner invitation & program• sponsor’s roll up displayed at the dinner venue• company logo at the AmCham’s sponsorroll up/display• mention of sponsorship in all public communications(press releases, interviews with media,• announcement during the dinner and on AmChamwebsite)• one page article & 1/1 ad in the AmCham News & Viewsmagazine• company logo listed on our website as a sponsor &chamber e-bulletinGOLD SPONSOR (60.000 kn + VAT)receives the following:• ten tickets• company logo on the dinner invitation & program• company logo at the AmCham’s sponsor display/roll up• mention of sponsorship in all public communications(press releases, interviews with media,• announcement during the dinner and on AmChamwebsite)• company logo and 1/2 page company description & 1/2ad in the News & Views magazine• company logo listed on our website as a sponsor &chamber e-bulletin*Note: logo is smaller in size to the Platinum categorySILVER SPONSOR (30.000 kn + VAT)receives the following:• four tickets• company logo listed on our website as a sponsor &chamber e-bulletin• company logo at the AmCham’s sponsor display/banner• company description (100 words) in News & Viewsmagazine*Note: logo is smaller in size to the Platinum & GoldcategorySPONSOR (15.000 kn + VAT) or IN KINDreceives the following:• two tickets• company logo at the AmCham’s sponsor display/banner• company logo listed on our website as a sponsor, News& Views and the chamber e-bulletin*Note: logo is smaller in size to categories Silver, Goldand PlatinumNOTE: If available, the sponsors willalso be listed in newspaper ads, thesize of their logo will be determined bytheir category.

Member to Member Discounts››› Advertising / PR››› ALPHEUS• 10% discount on all Alpheus inSightsubscription models’ annual fee; for moreinformation on this service please visit http://insight.alpheus.hr/registration.htm#page=/registration/info.htm››› Consulting››› KOGNOSKO• 10% discount on all services (implementationand introduction of the controlling function,creating a system of business reporting,creating a planning system, in housecontrolling trainings)››› Culture››› Zagreb Philharmonic• 30% discount for the 2013/2014 seasonsubscription• all subscribers become members of thePhilharmonic Club and receive 25% discount toall concerts of the current and future seasonsand insurance policy against accidents››› distribution / logistics››› AGS Zagreb• 10% discount on domestic and internationalmoves››› RHEA d.o.o. - FedEx Licensee• 20% - for outbound and inbound shipments››› EDUCATION››› American College of Managementand Technology• 10% discount on tuition for all Bachelor ofScience and Master of Science programs inDubrovnik or Zagreb at RIT/ACMT. Eligibility:employees and immediate family of AmChammembers in good standing››› International Graduate BusinessSchool Zagreb (IGBS Zagreb)• AmCham members sponsoring studenttuition in IGBS MBA Program will receive a500 EUR discount per student››› Zagreb school of economics andmanagement• 10% Special discount for all executiveeducation programs at ZSEM for allemployees of AmCham members››› Finance / insurance››› ALLIANZ• For details on offered discounts pleasecontact Allianz››› Deloitte savjetodavne usluge d.o.o.• 2-3 hour free diagnostics meeting relating tothe subject of your choice• 20% discount on all tax services››› Ernst & Young d.o.o.• Two hours free tax consultation for new clients on:• Tax issues at EU Accession• Transfer pricing• Expatriate Taxation››› ERSTE CARD CLUB d.d.• Free parking at the Zagreb Airport if an airlineticket is purchased at Diners Club Travel by31 Dec 2011*• 50% discount on the ticket service charge ifan airline ticket is purchased at Diners ClubTravel by 31 Dec 2011**paid with Diners Club, Visa or MasterCard issued to anAmCham member by Erste Card Club (not transferable)››› KPMG• 10% discount on all our bookkeeping&payroll services››› PBZ CARD• for details on available discounts please go toAmCham ‘members only’ webpages››› PricewaterhouseCoopers• 20% discount on all accounting, taxcompliance and payroll services››› TMF Croatia d.o.o.• 10% discount on all our services››› TPA Horwath d.o.o.• free of charge initial diagnostics meetingrelating to the matter of interest• 15% discount on all services››› HEALTH CARE››› Poliklinika Medikol• 10% discount on medical services: PhysicalMedicine and Rehabilitation Center andDermatology, Internal Medicine, Radiology,Gyneco logy and Obstetrics, Ophthalmology,Neurology, Urology, Cytology• Discount does not include: sedation, medicalcontrast, PHD, medical reagent, medicaldevices, drugs, external laboratory services››› Ortoimplant grupa• Free consultation regarding oral hygieneand the active care of complete oral health,• Free telephone based consultation with ourdentists regarding your current concerns andthe treatment options,• Free dental second opinion,• Organization of diagnostic examinationwith maximum flexibility and priority duringscheduling• Free consultation regarding innovative OceanSpa & Beauty services• 15% discount on LITYA treatments and ritualsin VIP luxury suite• 10% discount on all services in VIP luxury sute• 10% discount for all products in our SpaShop30 ISSUE 3/2013

For FULL details on discount program and contact info, please see AmCham’s ‘Members Only’ webpagesPATRON EXECUTIVE CLUB (additionaloffer):• Free educational material in connectionwith oral health and innovative methods oftreatment through our newsletter• Free diagnostic examination that includesan RTG, functional diagnostics andorthodontic diagnostic in the value from5.000 Kn››› HOSPITALITY INDUSTRY››› DoubleTree by Hilton Zagreb• 15% discount on rental of meeting rooms• complimentary upgrade to specialty coffeebreaks››› Esplanade Zagreb HOTEL• 15% discount on published room rates• 15% discount on food and drinksconsumed in the hotel restaurant and bar• 25% discount on rental of meeting rooms• Complimentary upgrade to a higher roomcate gory (upon availability, excludingpresidential suite)• Complimentary glass of sparkling wine perperson during lunch or dinner››› Grand hotel Imperial d.d. - HiltonImperial DubrovnikSpecial offer for AMCHAM members,valid until May 31, 2013:• Full Hilton Breakfast included in the roomrate - 15% off the best available rate• 20% off the best available rate if stayinglonger than 3 nights• 15% off in all F&B outlets• Special Imperial Afternoon offer• 20% off on the SPA treatments• Complimentary upgrade (upon availability)• Flexible cancellation policy››› HOTEL DUBROVNIK• 10% discount on published room rates(best available rates)• 20% discount on meeting room rental• 10% discount on food and drinksconsumed in hotel restaurants (PiccoloMondo and American Steak & Grill House)• Complimentary upgrade to a higher roomcategory (upon availability)››› HUP Zagreb d.d.Various discounts offered at the followinghotels in Zagreb:• The Westin Zagreb hotel• Sheraton Zagreb Hotel• Four Points by Sheraton Panorama Zagreb• Hotel International• Hotel Jadranfor a full offer please visit AmCham webpages››› Supetrus hoteli d.d.SVPETRVS HOTELI WATERMANRESORTS• 20% discount on accommodation priceswith complementary sauna and fitness forAmCham membersTHE RESIDENCE• 20% discount on accommodation prices– with continental room breakfast includedfor AmCham members››› HUMAN RESOURCES››› SELECTIO Kadrovi d.o.o.• two hours free HR Audit for new clients;reviewing current human resourcespolicies and systems to identify needs forimprovement and enhancement of the HRfunction as well as to ensure compliancewith Croatian rules and regulations››› INFORMATION TECHNOLOGY››› Etranet group• 10% discount for all solutions andproducts based on the cards includingAcces and Time Attendance systems!››› HEWLETT PACKARD• Discount cca 30-40% from list price• For specific models offered at discountedrate please contact Hewlett Packard office››› Intea• 10% discount on BALDOR motors, drivesand motion products• 10% discount on SENA Bluetooth products• 10% discount on Aaxeon industrialEthernet switches, media converters andserial device servers››› interior design››› STEELCASE• 3% special discount, valid for AmChammembers who do not already have aseparate (European / Global or any other)contract with Steelcase››› travel & tourism››› ATLAS TRAVEL AGENCY• for details on available discounts pleasecontact Atlas››› Hertz Croatia - Anterra d.o.o.• 20% discount on car rental in Croatia +Free Upgrade››› Navis Yacht Charter - Posada d.o.o.• 5% discount to AmCham members forcharter of motor yachts››› translation services››› Aion d.o.o.• genuine 20% discount for writtentranslations• special deals for simultaneous andconsecutive interpreting• special deals for lease of equipment forconference interpreting3/2013 ISSUE 31

mediakit 2013ADVERTISE IN AMCHAM “NEWS & VIEWS” MAGAZINEPUBLISHERAmerican Chamber of Commercein CroatiaCIRCULATION1.500 copies per issuePUBLISHING SCHEDULEquarterlyDISTRIBUTION• Direct mailing to management ofAmCham member companies andother business partners and• various government and internationalinstitutions (in Croatia and abroad)– including diplomatic corps andAmerican Chambers in all Europeancountries• distributed at AmCham events• in the VIP lounge of the ZagrebAirportABOUT MAGAZINE• magazine is published in English• archive issues are available onlinein pdf format at www.amcham.hr/publications/RESERVATIONS ANDADDITIONAL INFORMATIONAmerican Chamber of CommerceMarina VugrinPhone: 01 4836 777Fax: 01 4836 776e-mail: office@amcham.hr5.000 kninner cover - 7.000 knback cover - 8.500 kn1/1 page2.800 kn1/2221 x 271 mmformat with bleed90 x 240 mm 190 x 115 mm 90 x 115 mm 190 x 60 mm1/1 page format without bleed: 215 x 265 mm• VAT not included• Sponsored article - samepricing as advertising• Non-members pricing – baseprice + 50%• special aditional discounts formembersWEBSITE ADVERTISING2.800 kn1.870 kn 1.870 kn1/2 1/4double page - 9.500 kn436 x 271 mm flyer insertPrinting preparationPrepared ads can be delivered on CD or by e-mail. Ads should be in TIFF (300 dpi)or EPS format, in 1:1 ratio - according to above dimensions, in CMYK color model,fonts converted to curves.• advertising price is for a period of one quarter (3 months)• VAT not included• Non-members pricing – base price + 50%• Banners should be in .jpg format.www.amcham.hrFor additional information, please contact: Vjekoslav Kalenski - info@amcham.hr2/1PRICE 170x120 pixels 5.000 kn1/4Američka gospodarska komora u Hrvatskoj, Radnička cesta 47, 10000 Zagreb • Poštarina plaćena HP-u d.d. u poštanskom uredu 10000 ZagrebMagazine of the American Chamber of Commerce in CroatiaNo. 3/2013www.amcham.hrNEWS&VIEWSE-BULLETIN ADVERTISING (Members only)Chamber’s E-bulletin is sent every week to 1500 e-mail addresses of senior ma nage -ment of AmCham member companies and other business partners, as well as governmentand international institutions. Available advertising space is limited and on afirst-come first-served basis.• AmCham Reception to Welcome Croatia to the European Union• Evening for Safe Steps• one-time announcement – promotional text (max. 600 characters includingspaces) and your company logo or other picture/photo - 750,00 kn + VAT• E-bulletin sponsor – your logo published in every E-bulletin in the period of onemonth (4 issues) – 2.000,00 kn + VATFor reservations and any additional info, please contact: Ms. Ivana Karavidović(events@amcham.hr).TISKANICA001_NASLOVNA.indd 1 3.10.2013. 14:16:16