Navigation in die ZukunftBereits der erste iPod gab dem multimedialenZeitalter zu Beginn des neuen Jahrtausendseine neue Form. Ein Gerät, mit welchem manseine Musik und alle persönlichen Daten wieFotos oder Adressen verwalten konnte, hatteeine Erscheinungsform gefunden: Es war eineArt breiter Stick mit einem Scrollrad (ClickWheel) für eine sehr einfache Navigation.Durch seine Gestaltung kommuniziert deriPod seit seinem Erscheinen vor allem eines:Der multimediale Alltag muss keineswegskompliziert sein. Waren die ersten iPods nochin etwa so groß wie eine Zigarettenschachtel,war der iPod mini bald schon viel kleiner under passte in die Jackentasche. Der iPod nanoist als die neueste Generation nun dünner alsein Bleistift und noch etwas leichter. SeineRadien sind ausgewogen und das Click Wheelist nach wie vor übersichtlich und gut mitnur einer Hand zu bedienen. Auch technischist der iPod nano noch etwas ausgereifter:Sein Farbdisplay hat eine höhere Auflösungund man kann zugleich Musik hören, Bilderanschauen oder auch Spiele spielen. In der2-GB-Ausführung lassen sich Daten in einerMenge von etwa 500 Songs speichern, inder 4-GB-Version sind es bis zu 1000. Einwichtiger Aspekt der Gestaltung ist auchdie Oberfläche des iPod nano. Durch einemetallische Oberfläche hat er eine hochwertigeAnmutung und wird zu einem samtigenHandschmeichler. War der ursprüngliche iPodin vielen Farben erhältlich, so wirkt diesernun wie ein klares Statement der <strong>red</strong>uziertenGestaltung. Er führt eine Formenspracheweiter in ein neues multimediales Zeitalter,in dem man multimediale Anwendungenselbstverständlich miteinander verknüpftund das Speichermedium jederzeit in derTasche mit sich trägt.Navigating into the futurethe iPod mini was to be much smaller and glossy finish it has a high-value appearanceAt the beginning of the new millennium, the even fitted into a pocket. Now, the latest iPod and is soft and pleasing to the touch. Whilefirst iPod had already given a new form to the nano generation is even thinner than a pencil the original iPod is available in many colours,multimedia age. A device which offe<strong>red</strong> the and also has become lighter yet. Its radii are the new model looks like a clear statementpossibility to store and retrieve one’s music well-balanced and the Click Wheel is still as of <strong>red</strong>uced <strong>design</strong>. It continues the languageand other personal data such as photos and clear as ever, allowing for easy one-handed of form into a new multimedia age, where itaddresses, had found its form of appearance: navigation The iPod nano is also technically goes without saying that different multimediait was a kind of a broad stick with a Click further advanced: with its high-resolution applications can be connected to one anotherWheel for high ease of navigation. Since colour screen it allows users to play music, and that the storage medium can be carried inits market launch, the <strong>design</strong> of the iPod view photo slideshows or play games. The a pocket, taking it anywhere one goes.has above all communicated one thing: 2GB model has storage capacity for up to 500multimedia-based daily life does not have to songs; the 4GB iPod model holds up to 1000be complicated at all. While the first iPods songs. The surface of the iPod nano is alsostill were about the size of a cigarette box, an important aspect of its <strong>design</strong>. Due to its80 <strong>red</strong> <strong>dot</strong> best of the best 81Communication...<strong>red</strong> <strong>dot</strong> <strong>design</strong> yearbookFor many years, the yearbooks of the <strong>red</strong> <strong>dot</strong> <strong>design</strong> <strong>award</strong>have belonged to the international reference works ofexcellent <strong>design</strong>. This compendium presents the winning<strong>product</strong>s in high-quality texts and photographs.Companies, journalists, architects, planners, <strong>design</strong>ers,and those interested in <strong>design</strong> from all around the worlduse it in their daily work and keep the yearbooks over theyears as collectors’ items and an archive of excellent<strong>design</strong>.Every year, the <strong>red</strong> <strong>dot</strong> <strong>design</strong> yearbook presents the latest<strong>product</strong>s from the most important industries – from furnitureto lamps, automobiles, machines, and wellness tofashion, sports, and accessories. Information on the new<strong>design</strong> is connected with the most important trends, andnumerous illustrations show the <strong>product</strong>s and the peoplewho created them. It is full of fascinating stories abouthow new <strong>product</strong>s are created and reconstructs the developmentof the <strong>design</strong> team of the year in a several pageessay.<strong>red</strong> <strong>dot</strong> onlineThe website www.<strong>red</strong>-<strong>dot</strong>.de is another interesting presentationplatform for the winners of the <strong>red</strong> <strong>dot</strong> <strong>design</strong><strong>award</strong>. All winners of the <strong>red</strong> <strong>dot</strong> <strong>design</strong> <strong>award</strong> arepresented to the public for at least one year in the largeonline exhibition. Every entry can optionally be supplementedby a detailed <strong>design</strong>er or company profile. Each<strong>award</strong>-winning <strong>product</strong> will get a banner which directsthe website visitors’ attention to the winners. Additionally,trend reports on current developments in <strong>design</strong> aswell as news from the world of <strong>design</strong> will be publishedon the website on a regular basis. This has made <strong>red</strong> <strong>dot</strong>online one of the most important <strong>design</strong> research toolsfor industry, the media and the architectural trade, butalso for consumers.Covers with cult statusQuality standard: the presentation of the <strong>red</strong> <strong>dot</strong> <strong>award</strong>-winning <strong>product</strong>s<strong>red</strong> <strong>dot</strong><strong>design</strong> yearbook2006/<strong>2007</strong>Peter Zec (Ed. / Hrsg.)iPod nanoApple Computer, Inc., Cupertino, USAWerks<strong>design</strong> / In-house <strong>design</strong>:Apple Industrial Design Teamwww.apple.com<strong>red</strong><strong>dot</strong> edition“Having done the impossible job of diligently sourcingout the best <strong>design</strong>s in the world – literally – the<strong>red</strong> <strong>dot</strong> <strong>design</strong> yearbook 2006/<strong>2007</strong> by Peter Zec (Ed.)compiles the ‘best of the best’ in the <strong>design</strong> industry ina single, near 600-page hardcover book.”Taxi Design Network, 19 July 2006Linked: from the online presentation of the winning <strong>product</strong> directly to your homepage
ed <strong>dot</strong> communication servicesReceiving a <strong>red</strong> <strong>dot</strong> should only be the beginning of aseries of PR and marketing activities. The use of the labelin particular, which thanks to its eye-catching qualityalone generates a high degree of attention for any<strong>product</strong> carrying it, contributes to increasing thepopularity of a <strong>product</strong> immensely and ensures that abrand will in future be associated with good <strong>design</strong>. Forthis purpose many options are available such as acrylicdisplays, posters, postcards, and stickers, which can beused at the point of sale.In addition, the <strong>red</strong> <strong>dot</strong> more and more often appears inadvertising campaigns and editorial articles. This is to agreat extent the result of the PR and marketing activitiesof <strong>red</strong> <strong>dot</strong> GmbH & Co. KG. Particularly interesting is themedia co-operation with WirtschaftsWoche, one of theleading German business magazines, because this cooperationputs <strong>design</strong> as a success factor into the focusof decision-makers.The activities of <strong>red</strong> <strong>dot</strong> GmbH & Co. KG are furtherenhanced by the <strong>award</strong>-winners’ many media andmarketing activities which prominently use the <strong>red</strong> <strong>dot</strong>as a quality label – a right which is exclusively reservedfor the <strong>award</strong>-winners.Successful marketing: the <strong>red</strong> <strong>dot</strong> as quality seal in the <strong>award</strong>-winners’ advertisementsAdvertising the <strong>red</strong> <strong>dot</strong>: the current advertising campaignstrengthens the renown of the <strong>award</strong> Quick access to further information: profiles and <strong>product</strong> information at www.<strong>red</strong>-<strong>dot</strong>-<strong>award</strong>.comStrong media partner: the headline for the <strong>award</strong>spresentation 2006 in WirtschaftsWoche
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