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red dot award: product design 2007 - Red Dot Online

red dot award: product design 2007 - Red Dot Online

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In search of good <strong>design</strong> – the <strong>red</strong> <strong>dot</strong> <strong>design</strong> <strong>award</strong>The <strong>red</strong> <strong>dot</strong> <strong>design</strong> <strong>award</strong>, whose origin goes back to1955, is one of the largest most renowned <strong>design</strong> competitionsin the world today. It consists of the differentdisciplines “<strong>red</strong> <strong>dot</strong> <strong>award</strong>: <strong>product</strong> <strong>design</strong>”, “<strong>red</strong> <strong>dot</strong><strong>award</strong>: communication <strong>design</strong>”, and “<strong>red</strong> <strong>dot</strong> <strong>award</strong>:<strong>design</strong> concepts” which has been held annually since2005 in Singapore. In total, the 2006 competition hasreceived more than 5,000 entries from almost 50 nations.aid when talking to clients and customers – receivinga <strong>red</strong> <strong>dot</strong> always stands for outstanding <strong>design</strong> achievementsand can be communicated excellently with thehelp of the label.On the following pages, we would like to introduceyou to the “<strong>red</strong> <strong>dot</strong> <strong>award</strong>: <strong>product</strong> <strong>design</strong>” in greaterdetail.Its distinction, the <strong>red</strong> <strong>dot</strong>, has a high identificationvalue and is used internationally by <strong>award</strong>-winningcompanies as a quality label for good <strong>design</strong>: Inadvertising, at the point of sale, as an argumentationIn the limelight: the winners of the “<strong>red</strong> <strong>dot</strong>: best of the best”<strong>red</strong> <strong>dot</strong> in SingaporeFull house: more than 1,200 guests celebrate the <strong>red</strong> <strong>dot</strong> <strong>award</strong>-winners

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