style manual - Mutual of Omaha

Address listsMutual of Omaha standards include abbreviations in theaddress and dashes in phone numbers. List landline first,do not call out cellphone numbers.Mutual of OmahaCharlotte Group Office6100 Fairview Rd., Ste. 525615-400-9591615-222-2345Mutual of Omaha Bank does not allow abbreviations inthe address and uses periods in phone numbers.Mutual of Omaha Bank555 West Chandler BoulevardSuite 100Chandler, Arizona 85225480.732.9100Advance ReleaseDo not use Advanced.Advanced MarketsNot advance. Always capitalize.advisorUse advisor rather than adviser when referencingfinancial advisors.aha momentItalicize and all lower case, except when beginning asentence. Complete reference is Mutual of Omaha is aproud sponsor of life’s aha moments. Aha moments aredefining moments where you gain clarity and wisdom.A.M. Best CompanyA.M. Best acceptable on second reference to thisrating agency.Where possible, include the statement that the ratingrefers only to the overall financial status of the companyand is not a recommendation of the specific policyprovisions, rates or practices of the insurance company.Associates Insurance Officeasterisks and footnotesUse an asterisk if only one qualification/footnote isneeded. Otherwise, number footnotes and superscript.Asterisks follow a punctuation mark with no interveningspace. The exception is when an asterisk precedes a dash.BrainsharkBREAKout! Swim Clinic,Mutual of Omaha BREAKout! Swim ClinicUse full title in first reference. BREAKout! Swim Clinicacceptable on subsequent references.bullet pointsCapitalize the first word of every bullet. Do not usepunctuation at the end of any bullet point copy, evenwhen a complete sentence is used.business and operational unitsSpell out and capitalize on first reference. GBS, HR andIFS are acceptable abbreviations on second reference tothose units. See also departments and divisions.business owner, small-business ownercellphoneDo not hyphenate. Preferred reference towireless/cellular phone.Chairman and CEOAcceptable on all references. Do not spell out chiefexecutive officer. See titles.Chairman’s CouncilChairman’s AwardWhen referring to Mutual of Omaha’s associaterecognition award, do not use the acronym CA.Companion Life Insurance Company,Companion LifeUse only when necessary in references to the companythat underwrites life insurance and annuities in NewYork. Use full company name when legally required.Companion Life permitted on first and subsequentreferences but only with audiences that know it refers toCompanion Life Insurance Company specifically. Do notuse Companion of Omaha.companyDo not capitalize as a substitute for Mutual of Omaha.Use companies only when legally required to do so. Thecompany will match associate donations. The Mutual ofOmaha family of companies.companywide1234567