style manual - Mutual of Omaha

Mutual of Omaha Investor Services, Inc.MOIS acceptable on second reference.Mutual of Omaha Insurance Company,Mutual of Omaha, MutualUse full company name only when legally required. UseMutual of Omaha on first reference in all copy. Use ofMutual permitted on second reference and only withaudiences that know it refers to Mutual of Omahaspecifically.MVPAcceptable in all references for Mutual of Omaha’s fieldassociate recognition program.namesAbbreviate Jr. and Sr. Notation of III or IV may be used aswell. Do not precede with a comma.Bold associate names only when used in Associate Access.Non-Mutual of Omaha names are never bold.NavigatorNavigator is needs analysis software.numbersSpell out numbers one through nine; use digits fornumbers 10 and above. See the AP Stylebook for specificreferences and situations. See percentages.OfficersHere are the correct spellings and titles for companyofficers:Daniel P. NearyChairman of the Board and CEORichard C. AnderlExecutive Vice President and General CounselJames T. BlackledgeExecutive Vice President, Information ServicesDavid A. DiamondExecutive Vice President, Chief Financial Officerand TreasurerDaniel P. MartinExecutive Vice President, Group Benefit ServicesMadeline R. RuckerExecutive Vice President, Customer ServiceJeffrey R. SchmidPresident and Chief Executive OfficerOmaha Financial Holdings, Inc.Stacy A. ScholtzExecutive Vice President, Corporate ServicesMichael C. WeeklyExecutive Vice President, Individual Financial ServicesPresident, United World Life Insurance CompanyRichard A. WittExecutive Vice President and Chief Investment OfficeronlineUse as one word in all cases.percentagesWrite out percent in all copy. Use % sign in charts andgraphs. In all cases, use numbers when referring topercentages. 5 percent, not five percent.periods (.)Use a single space after a period at the end of a sentence.policyholder, policyownerUse policyholder. Avoid policyowner.postcardUse as one word in all cases.PowerPoint ®productsCapitalize only formal names and proper nouns inproducts, not general product lines, even when referringto Mutual’s lines. Medicare supplement, life insurance, butGUL Plus. Mutual of Omaha’s critical illness insurance.Only capitalize products in headlines. MedicareSupplement Sales Set New RecordAvoid product acronyms such as CI and DI as much aspossible, especially with external audiences.See also long-term care, long-term disability, shorttermdisability and Medicare supplement.quotesIn most cases, name precedes said. “I’ll do it,” Smith said.If a title is part of the attribution, put said first only if youcan’t work the attribution into regular copy. “I’ll do it,”said Jane Smith, first vice president, Group Benefit Services.Do not use says when attributing quotes.Quote marks always follow punctuation. “We offergreat service.”1234567