style manual - Mutual of Omaha

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Contact Maximizer (MAX)Spell out and capitalize on the first reference. MAXacceptable on second reference.contractionsUse whenever possible and appropriate to improvereadability and maintain conversational tone, especiallyin quotes.copay, copaymentsDo not hyphenate the term.corporate objectivesLowercase in all copy. Our accountableworkforce objective.departments and divisionsCapitalize in all uses to avoid confusion. CorporateCommunications, Brand Management.See also business and operational units.designationsShould be listed first following a last name and Jr., II, etc.,as applicable. Do not use commas when listing industrydesignations after a name. Tom#Jones CLU® ChFC®.Correct sequence: CLU® ChFC® CFP® RHU® LUTCF.Newer designations such as CLTC LTCP CSA, etc. followLUTCF in alphabetical order. Other designations includeCASL®, CLF®, REBC® and CAP®, FSS, MSM, MSFS. Listno more than five designations per person.Refer to the American College for use of theregistration mark.division office, DOCapitalize only when used as part of a formal office name.The Great Plains Division Office, but, the division officeachieved record results. DO is acceptable when used inphoto cutlines and attributions. John Smith works fromthe Great Plains DO.door openerTwo words in all uses. The agent used leads as a dooropener to relationships.Duel in the Pool, Mutual of Omaha Duel inthe PoolDuel in the Pool acceptable on second reference withinternal audiences.emailCapitalize only in headlines or when beginninga sentence.e-termsemail requires no hyphen. All others should behyphenated, as in e-business, e-commerce, e-app.Capitalize only in headlines, when beginning a sentenceor when used as a proper noun, as in e-App, e-Pay.E-commerce is their primary business. The iGO e-Appmakes submitting applications quick and simple.employer’s liability lawsApostrophe always appears before the s.Executive VP, executive vice presidentCapitalize title and abbreviate VP when title precedesname. Lowercase title and spell out vice president whentitle follows name. Always spell out executive. ExecutiveVP Jane Smith, but Jane Smith, executive vice president.Never EVP John Smith. See titles.ext.Use in all cases as an abbreviation for extension whenlisting home office phone numbers. Do not capitalize.factfinding, factfinder, factfindOne word, no hyphen in all uses. Factfinding with thecompany’s factfinder was important to the agent’s success.federal workers’ compensationApostrophe appears after the s.fieldDo not capitalize in copy.Fortune 500, Fortune magazineDon’t use the registration mark. If you refer to Mutualbeing a Fortune 500 organization with externalaudiences, identify the source as Fortune magazine,month and year.Before using the reference, email Public Affairs to ensureMutual is on the list.401(k) (no space)Unless referencing 401k Coach program, 401(k) shouldinclude parentheses and no space.golfersUpdated list of Mutual of Omaha sponsored golfersmaintained at www.mutualofomaha.com/golf.Group Benefit Services, GBSSpell out and capitalize on first reference. GBS acceptableon second reference. See business and operational units.1234567
Group Leader Seminar, GLSSpell out and capitalize on first reference. GLS acceptableon second reference.group officeCapitalize only when used as part of a formal office name.The Omaha Group Office, but the group office achievedrecord results.health careTwo words in all uses. Not healthcare.headlinesCapitalize all major words in headlines; lowercaseprepositions and the and a. Use the same rules insubheads, with the exception of blogs. Capitalize only thefirst word in blog subheads.home officeDo not capitalize in copy.honor clubAlways lowercase in copy.Human Resources, HRSpell out and capitalize on first reference. HR acceptableon second reference. See business and operational units.iGO e-AppReferences an electronic application or e-App.Always capitalize.Individual Financial Services, IFSSpell out and capitalize on first reference. IFS acceptableon second reference. See business and operational units.in force, in-forceTwo words as noun. More than $145 million of lifeinsurance in force. Hyphenated as an adjective. Thein-force block of business.Information Services, I/SCapitalize and spell out on first reference. I/S acceptableon second reference. See business and operational units.InternetAlways capitalize.intranetDo not capitalize. However, capitalize Associate Access.Do not abbreviate to AA.iPipelineAn electronic repository of forms and materials for useby sales distribution. Do not capitalize, even when atbeginning of sentence.locationsCapitalize when referring to specific home officelocations. Lowercase general locations. The reception willbe held under the Dome. Please meet in the lobby.login, log inOne word when used as a noun. Two words when used asa verb. Here’s your login ID, but I log in to my computer.long-term care, short-term careUse long-term care or short-term care when referringto care services. Always hyphenate. LTC and STC areacceptable on second reference with audiences who arefamiliar with the acronym.long-term care insurance, LTCiUse to refer to a long-term care insurance policy. LTCi isacceptable on second reference with audiences familiarwith the acronym, for example, associates andsales representatives.long-term disability, short-term disabilityLTD and STD is acceptable on second reference withaudiences familiar with the acronym. Use only long-termdisability and short-term disability with policyholders andthe general public. Always hyphenate. Mutual of Omahaprovides coverage for both long- and short-term disability.lump sum, lump-sumTwo words as a noun. The payout was a lump sum.Hyphenate when using as an adjective. The companymade a lump-sum contribution.Medicare supplement, Med suppMed supp is acceptable on second reference withaudiences familiar with the acronym, for example,associates and sales representatives. Use only Medicaresupplement with policyholders and the general public.Million Dollar Round TableMDRT acceptable on second reference.Moody’s Investors ServiceMoody’s acceptable on second reference to thisrating agency.1234567
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style manual - Mutual of Omaha

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