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Meet the consumer today's business needs to targe

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Parliamentary BriefA Special Report in association with <strong>the</strong> United Nations Development ProgrammeIn Brief Vol.Contribu<strong>to</strong>rsPaul Skinner, chairman of Rio Tin<strong>to</strong>,and chairman of <strong>the</strong> CommonwealthBusiness Council.Jane Nelson. a senior fellow anddirec<strong>to</strong>r of <strong>the</strong> Corporate ResponsibilityInitiative at Harvard’s Kennedy School.Dave Prescott, freelance writer specialisingin social issues at <strong>the</strong> interfacebetween large firms and internationaldevelopment.David Wheeler, Dean of <strong>the</strong> Facultyof Management at Dalhousie University.Sahba Sobhani, Programme Managerat UNDP’s Growing Inclusive Marketsinitiative.Allen Hammond, William Kramer,Robert Katz, Julia Tran andCourtland Walker, co-authors ofThe Next Four Billion: Market Size andBusiness Strategy at <strong>the</strong> Base of <strong>the</strong>Pyramid.Bruce Jenks, Assistant SecretaryGeneral and Direc<strong>to</strong>r, PartnershipBureau, at <strong>the</strong> United NationsDevelopment Programme.Jean-Michel Severino,Managing Direc<strong>to</strong>r of <strong>the</strong> AgenceFrançaise de Développement.Rosalind Eyben, a Fellow at <strong>the</strong> UKInstitute of Development Studies andformerly Chief Social DevelopmentAdviser for <strong>the</strong> UK’s Department forInternational Development.Andy Sumner, a Fellow in <strong>the</strong> Vulnerabilityand Poverty Reduction Team at<strong>the</strong> Institute of Development Studies,Sussex, England.Jacqueline Novogratz, <strong>the</strong> CEO ofAcumen Fund.Suzi Sosa, Chief of Staff of MPOWERLabs Inc.Marcela X Escobari, executive direc<strong>to</strong>rof <strong>the</strong> Center for InternationalDevelopment at Harvard University.Beth Jenkins, Learning Direc<strong>to</strong>r of <strong>the</strong>Full Economic Citizenship Initiative atAshoka.Lisa Dreier, Direc<strong>to</strong>r of Public-PrivatePartnerships at <strong>the</strong> World EconomicForum.OCTOBER 200812 No. 1 Oc<strong>to</strong>ber 20084. FOREWORD5. Teamwork wins <strong>the</strong> day in AfricaPaul Skinner on why <strong>business</strong> and government <strong>needs</strong><strong>to</strong> work in partnership <strong>to</strong> deliver <strong>the</strong> MDGs7. What must be done if we really mean <strong>business</strong>Jane Nelson and Dave Prescott9. The Light DawnsDavid Wheeler and Sahba Sobhani11. Horses for Courses. What works in <strong>the</strong> marketAllen Hammond, William Kramer, Robert Katz,Julia Tran and Courtland Walker13. Doing Well, Doing GoodBruce Jenks and Jean-Michel Severino16. Delivering more by thinking outside <strong>the</strong> boxRosalind Eyben17. Half-way but <strong>to</strong> what?Andy Sumner19. How Uncle Sam could become a world championJane Nelson21. Learning <strong>to</strong> live againTelefonica O2’s campaign <strong>to</strong> eradicate child labour takes58,000 young children back <strong>to</strong> school23. When <strong>the</strong> poor can’t pay but <strong>the</strong>re’s still a profit...Jacqueline Novogratz24. ...And when a mobile can also mean a bankSuzi Sosa & Marcela X Escobari26. The field day beckoning <strong>the</strong> money marketsBeth Jenkins28. Helping <strong>the</strong> hungry <strong>to</strong> feed <strong>the</strong>mselvesLisa DreierPARLIAMENTARY BRIEFTel: +44 (0)20 7381 1611email: edi<strong>to</strong>r@parliamentarybrief.com web: www.parliamentarybrief.comPho<strong>to</strong>s (bot<strong>to</strong>m <strong>to</strong> <strong>to</strong>p): Adam Rogers/UNCDF, O2, Tiviski, UNICEF/Julie Pudlowski

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