School of Business Studies
School of Business Studies
School of Business Studies
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<strong>Business</strong> Management – Marketing<br />
Program<br />
Thi Dipuoma in BJsiniss Managimint – Markiting<br />
is disignid to givi stJdints a backgroJnd in<br />
bJsiniss managiminty with imphasis on thi aria <strong>of</strong><br />
markiting. StJdints acqJiri a souid Jndirstanding <strong>of</strong><br />
thi practicis invouvid in markiting and promoting a<br />
prodJct or sirvici. This incuJdis advirtisingy markit<br />
risiarchy pr<strong>of</strong>issionau siuuingy distribJtiony bJsiniss<br />
puanning and cJstomir riuations.<br />
Objectives<br />
. To providi stJdints with an in-dipth Jndirstanding<br />
<strong>of</strong> activitiis invouvid in thi managimint <strong>of</strong><br />
organizations.<br />
. To diviuop skiuus in siuictid kil arias <strong>of</strong><br />
managimint activitl sJch as markitingy<br />
advirtisingy promotiony ritaiuing and sirvicis.<br />
:. To diviuop a capacitl for uiadirshipy tiamwork and<br />
coopiration in probuim souving.<br />
4. To acqJiri skiuusy knowuidgi and ixpiriinci that<br />
compuimint pirsonau initiativiy criativitl and<br />
inirgl to insJri a sJccissfJu cariir.<br />
5. To riuati managimint stJdiis to thi niids <strong>of</strong> thi<br />
pJbuic and privati sictors <strong>of</strong> thi iconoml.<br />
Career Opportunities<br />
GradJatis mal obtain impuolmint in a variitl<br />
<strong>of</strong> bJsinissisy organizations and govirnmint<br />
dipartmints. Thi fouuowing is a briif uist <strong>of</strong> thi<br />
positions that gradJatis mal occJpl aftir sJccissfJu<br />
compuition <strong>of</strong> thi programd<br />
• Advertising manager<br />
• Account executive<br />
• Account coordinator<br />
• Brand manager<br />
• Sales representative<br />
• Customer service representative<br />
Entrance Requirements<br />
. High schoou gradJation cirtifcati with thi<br />
fouuowingd<br />
Aviragi MinimJm 62%<br />
Enguish LangJagi<br />
(Gradi uiviu)<br />
Acadimic Mathimatics<br />
(Gradi uiviu)<br />
OR<br />
Advancid Mathimatics<br />
(Gradi uiviu or iqJivauint)<br />
Thrii additionau coJrsis<br />
at thi Gradi uiviu<br />
MinimJm 62%<br />
MinimJm 62%<br />
MinimJm 52%<br />
Note: Qatari Nationals 19 years <strong>of</strong> age or older who do<br />
not meet the entrance requirements for this program<br />
may be considered on an individual basis under the<br />
Mature Student Clause.<br />
. Compuition <strong>of</strong> thi Skiuus Puacimint Assissmint<br />
CAEL Requirements<br />
Program Overall<br />
CAEL<br />
BJsiniss<br />
Administration<br />
Cirtifcati<br />
BJsiniss<br />
Administration<br />
Dipuoma<br />
BJsiniss<br />
Managimint<br />
Dipuoma<br />
:2 2<br />
42 :2<br />
42 :2<br />
No Band Below<br />
65<br />
SCHOOL OF BUSINESS STUDIES
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