ALT for damerne - Egmont Magasiner

Hellerupvej 51
DK - 2900 Hellerup
tlf.: +45 3945 7500
fax: +45 3945 7519
www.egmontmagasiner.dk
ALT for damerne
Mediakit 2011

A wise and stylish magazine for women -
every week
ALT for damerne is an institution on the Danish magazine racks.
Besides the weekly magazine we are the ones behind yearly
events like the design award ”The Golden Button”, the Women’s
Prize and the biggest women’s run in Denmark.
13 % of all Danish women between 25 and 49 years old read
ALT for damerne because we have the perfect match of fashion,
beauty, wellness an inspiring interior design and delicious
recipes – and at last, but certainly not at least, our articles with
topical subjects and food for thought that invite to a lively debate
among friends.
Even though ALT for damerne is a weekly magazine we cannot
write about every trend and subject. You can fi nd more on
altfordamerne.dk. Our website is updated every day and complements
the magazine.
We give our readers the very best – because we know they
expect a little more.
ALT for damerne is published every Thursday and has an
audited circulation of 60,884* and readership of 284,000.**
* Source: Dansk Oplagskontrol, 1st half year 2010
** Source: Index Danmark/Gallup 2nd + 3rd quarter 2010

Rates effective from 01.01.2011
Format Rate in DKK excl. VAT
1/1 double page 103,800
1/1 page 64,900
½ page landscape 44,100
½ page portrait 44,100
Back cover 74,600
Special positions
Positioning before the middle: + 15 %
Other special positions: + 10 %
Remuneration
For security of payment or for prepayment: 1.0 %
Formats
280
143
1/1 double page 1/1 page
208
416
½ page landscape ½ page portrait
www.altfordamerne.dk
280
280
103
208
Technical information
An additional 5 mm must be added on all four sides of
the advertisement. For all formats, copy and important
visual elements must be placed at least 10 mm inside the
trimmed format. For advertisements which extend beyond
the middle of the magazine, all copy and important
visual elements must be at least 5 mm from the centre
binding.
Other formats
Please see www.egmontmagasiner.dk. for other available
formats.
Creative opportunities
There are many creative possibilities in our magazines.
Contact Advertisement Sales for further information.
Online
Combine your print campaign with online advertising on
www.altfordamerne.dk.
Call for further information or see our online
mediakit.

www.altfordamerne.dk
Discounts
Frequency discount
Is offered on total orders of a minimum
of 5 insertions placed within a 6
month period.
5 insertions: 20 % discount
6 insertions: 21 % discount
7 insertions: 22 % discount
8 insertions: 23 % discount
9 insertions: 24 % discount
10 insertions or more: 25 % discount
Summer and winter discount
The summer discount is available for
a total order during weeks 25-32.
The winter discount is available for a
total order during weeks 49-06.
2 insertions: 15 % discount
3 insertions: 30 % discount
4 insertions or more: 35 % discount
Multi-Ads discount
Offered on the purchase of 4-12 sequential
full page advertisements in
the same issue. The advertisements
must always be placed by the same
advertiser.
4-5 pages: 35 % discount
6-12 pages: 50 % discount
Turnover discount
A turnover discount is offered to
advertisers who enter into a written
agreement to advertise in Egmont
Magasiner’s weekly and monthly
magazines at an annual net turnover
of at least DKK 200,000. Contact Advertisement
Sales for further information.
General information
All discounts are deducted from the invoice. The Frequency
discount, Summer and Winter discount, and
Multi-Ads discount cannot be combined.

Publication
ALT for damerne is published every Thursday
– in total, 52 issues in 2011.
Deadlines ALT for damerne
Delivery of material:
3 weeks before publication
Tip-ons/Inserts:
3 weeks before publication
Order deadline:
4 weeks before publication
Cancellation deadline:
6 weeks before publication
Please note any postponed publication dates due
to public holidays and displaced sales days.
Terms and conditions
Please see www.egmontmagasiner.dk
Advertisement material
Please supply the material in PDF format.
We recommend you to use PDF/X1a: 2001.
The PDF fi le must observe the following:
- PDF version 1.3 (Acrobat 5).
- Photo resolution min. 300 dpi.
- Use only CMYK colours.
- All fonts must be included in the PDF fi le.
www.altfordamerne.dk
Upload of advertisement material via website
Please send advertisement material via the Advertisement
Sales’ website www.egmontmagasiner.dk.
It is only possible to send one fi le (advertisement)
at a time although it can be sent to several issues.
Please contact Advertisement Sales if you have any
queries.
foto: Jacqueline Fluri