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EUROMAN - Egmont Magasiner

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Hellerupvej 51<br />

DK - 2900 Hellerup<br />

tlf.: +45 3945 7500<br />

fax: +45 3945 7519<br />

www.egmontmagasiner.dk<br />

foto: Magnus Ekstrøm<br />

<strong>EUROMAN</strong><br />

Mediakit 2011


* Source: Dansk Oplagskontrol, 1st half year 2010.<br />

** Source: Index Danmark/Gallup 2nd + 3rd quarter 2010.<br />

Euroman<br />

- the only original Danish magazine for men.<br />

Euroman has long been an institution in the Danish magazine<br />

world – and the strongest platform for a marketing<br />

strategy when it comes to image and lifestyle for men.<br />

For 18 years, fashion and style have been natural parts of<br />

our world, communicated to the men and varied with stories,<br />

facts, visual expressions and usability. The well-written<br />

articles are our trademark and lead the reader through<br />

Euroman’s universe of trends, products, gadgets, grooming<br />

and pop culture.<br />

Euroman’s readers believe in quality - in all areas of life.<br />

They are well-educated “fi rst movers” and we develop the<br />

magazine continuously in order to match the high standards<br />

and to ensure the right inspiration and entertainment from<br />

start to fi nish.<br />

Euroman is lifestyle for men ..<br />

Euroman is published 12 times a year and has an audited<br />

circulation of 25.850* and readership of 147,000.**<br />

Euroman is complemented by a website www.euroman.dk


Rates effective from 01.01.2011<br />

Format Rate in DKK excl. VAT<br />

1/1 double page 81,600<br />

1/1 page 51,000<br />

½ page landscape 34,700<br />

½ page portrait 34,700<br />

Back cover 61,200<br />

Special positions<br />

Page 2-3: + 20 %<br />

Page 4-5: + 15 %<br />

Page 6-7 or 8-9: + 10 %<br />

Inside back cover: + 10 %<br />

Right hand page fi rst fi fth: + 20 %<br />

Right hand page fi rst third: + 15 %<br />

Right hand page fi rst half: + 10 %<br />

1/1 page next to contents: + 15 %<br />

Other special positions: + 10 %<br />

Remuneration<br />

For security of payment or for prepayment: 1.0 %<br />

Formats<br />

298<br />

1/1 double page 1/1 page<br />

149<br />

225<br />

450<br />

½ page landscape ½ page portrait<br />

www.euroman.dk<br />

www.euroman.dk<br />

298<br />

298<br />

225<br />

107,5<br />

Technical information<br />

An additional 5 mm must be added on all four sides of the<br />

advertisement. For all formats, copy and important visual<br />

elements must be placed at least 10 mm inside the trimmed<br />

format. For advertisements which extend beyond the middle<br />

of the magazine, all copy and important visual elements<br />

must be at least 5 mm from the centre binding.<br />

Other ad formats<br />

Please see www.egmontmagasiner.dk for other available<br />

formats.<br />

Creative opportunities<br />

There are many creative possibilities in our magazines.<br />

Contact Advertisement Sales for further information.<br />

Online<br />

Combine your print campaign with online advertising on<br />

www.euroman.dk.<br />

Call for further information or see<br />

our online mediakit.


www.euroman.dk<br />

Discounts<br />

Frequency discount<br />

2-3 insertions: 10 % discount<br />

4-5 insertions: 12 % discount<br />

6-7 insertions: 14 % discount<br />

8-9 insertions: 16 % discount<br />

10-11 insertions: 18 % discount<br />

12-13 insertions: 20 % discount<br />

14-15 insertions: 22 % discount<br />

16-17 insertions: 24 % discount<br />

18-19 insertions: 26 % discount<br />

20-21 insertions: 28 % discount<br />

22 insertions or more: 30 % discount<br />

Turnover discount<br />

A turnover discount is offered to advertisers<br />

who enter into a written agreement<br />

to advertise in <strong>Egmont</strong> <strong>Magasiner</strong>’s<br />

weekly and monthly magazines at<br />

an annual net turnover of at least DKK<br />

200,000.<br />

Contact Advertisement Sales for further<br />

information.<br />

General information<br />

All discounts are deducted from the<br />

invoice.<br />

foto: Sigurd Grünberger


Publication<br />

Euroman is published monthly – in total, 12 issues<br />

a year.<br />

Release dates and deadlines 2011<br />

Nr. Month Week Release Material<br />

no. date deadline<br />

204 Feb. 03 20.01.11 17.12.10<br />

205 March 07 17.02.11 20.01.11<br />

206 April 12 24.03.11 24.02.11<br />

207 May 16 19.04.11 21.03.11<br />

208 June 20 18.05.11 15.04.11<br />

209 July 24 16.06.11 16.05.11<br />

210 Aug. 29 21.07.11 23.06.11<br />

211 Sep. 33 18.08.11 21.07.11<br />

212 Oct. 38 22.09.11 25.08.11<br />

213 Nov. 42 20.10.11 22.09.11<br />

214 Dec. 46 17.11.11 20.10.11<br />

215 Jan.12 50 15.12.11 17.11.11<br />

Subject to changes.<br />

Cancellation deadline: 7 weeks before publication.<br />

Order deadline = Material deadline.<br />

Terms and conditions<br />

Please see www.egmontmagasiner.dk<br />

Advertisement material<br />

Please supply the material in PDF format.<br />

We recommend you to use PDF/X1a: 2001.<br />

The PDF fi le must observe the following:<br />

- PDF version 1.3 (Acrobat 5).<br />

- Photo resolution min. 300 dpi.<br />

- Use only CMYK colours.<br />

- All fonts must be included in the PDF fi le.<br />

www.euroman.dk<br />

5. Panerai Luminor Marina til 34.500 kr. 6. Tag Heuer Aquaracer til 23.300 kr. 7. Longines Legend Diver til 12.000 kr. 8. Cartier Calibre til 54.400 kr.<br />

9 Eterna Kontiki til 58.800 kr. 10. Jacques Lemans til 895 kr. 11. Audemars Piguet Royal Oak til 173.325 kr. 12. Rolex Oyster Perpetual Datejust til 39.100 kr.<br />

.<br />

EUM198_mixogmatch_OK.indd 102<br />

Upload of advertisement material via website<br />

Please send advertisement material via the Advertisement<br />

Sales’ website www.egmontmagasiner.dk.<br />

It is only possible to send one fi le (advertisement) at a<br />

time although it can be sent to several issues. Please<br />

contact Advertisement Sales if you have any queries.<br />

foto: Jan Stuhr

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