11.07.2015 Views

Brand Tone of Voice:

Brand Tone of Voice:

Brand Tone of Voice:

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

42 brand tone <strong>of</strong> voiceFowler, R., Hodge, R., Kress, G. and Trew, A. (1979) Language and Control. London:Routledge & Kegan Paul.Geis, M. (1982) The Language <strong>of</strong> Television Advertising. New York: Academic Press.Gill, A. J. (2003) Personality and language: the projection and perception <strong>of</strong> personality incomputer-mediated communication. PhD thesis, University <strong>of</strong> Edinburgh.Gill, A. and Oberlander, J. (2003) Perception <strong>of</strong> e-mail personality at zero-acquaintance.Extraversion takes care <strong>of</strong> itself; neuroticism is a worry. Proceedings, 25th AnniversaryConference Cognitive Science Society. Boston, MA.Goddard, A. (1998) The Language <strong>of</strong> Advertising. London: Routledge.Goldberg, L. R. (1993) The structure <strong>of</strong> phenotypic personality traits. AmericanPsychologist 48: 26–34.Goodman, S. (1996) Market forces speak English. In S. Goodman and D. Graddol (eds)Redesigning English: new texts, new identities. Milton Keynes and London: OpenUniversity/Routledge.Goodman, S. and Graddol, D. (eds) (1996) Redesigning English: new texts, new identities.Milton Keynes and London: Open University/Routledge.Graybeal, A., Sexton, J. and Pennebaker, J. (2002) The role <strong>of</strong> story-making in disclosurewriting: the psychometrics <strong>of</strong> narrative. Psychology and Health 17: 571–81.Gundel, J., Hedberg, N. and Zacharski, R. (1993) Cognitive status and the form <strong>of</strong> referringexpressions in English. Language 69: 274–307.Habermas, J. (1984) Theory <strong>of</strong> Communicative Action. Volume 1. (Translated by T.McCarthy) London: Heinemann.Halliday, M. A. K. (1994) An Introduction to Functional Grammar. (Second edition)London: Edward Arnold.Halliday, M. A. K. and Hasan, R. (1976) Cohesion in English. London: Longman.Halliday, M. A. K. and Hasan, R. (1989) Language, Context, and Text: aspects <strong>of</strong> languagein a social-semiotic perspective. Oxford: Oxford University Press.Hancock, J. T., Boucher, E. and Dunham, P. J. (2003) Impact <strong>of</strong> conversational perspectiveand interpersonal relationship on the perception <strong>of</strong> irony. Poster presented at 44thannual meeting <strong>of</strong> the Psychonomic Society, Vancouver, BC (abstract p. 44).Harris, R. and Seldon, A. (1962) Advertising and the Public. London: The Institute <strong>of</strong>Economic Affairs.Hemenover, S. H. (2003) Individual differences in rate <strong>of</strong> affect change: studies in affectivechronometry. Journal <strong>of</strong> Personality and Social Psychology 85: 121–31.Henriksen, L., Jongejan, B. and Maegaard, B. (2004) <strong>Tone</strong> <strong>of</strong> <strong>Voice</strong>. VID report No. 4,Center for Sprogteknologi, University <strong>of</strong> Copenhagen.Iedema, R., Feez, S. and White, P. R. R. (1994) Media Literacy. Sydney: DisadvantagedSchools Programme, NSW Dept <strong>of</strong> School Education.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!