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Ed Ruscha Ed Ruscha Ed Ruscha - Art and Living

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A rendering of the younger siblings of the Blue: the Green <strong>and</strong> the Red. Of his color choices, Pelli remarks, “Those were the colors that I thought would complement the blue very well.[The buildings] would be seen as something very different while at the same time be seen very much as part of the family.”In terms of the PDC’s potential, Cohen says that there is no one elementthat is responsible for the center’s rebirth over the past few years. “It’s the combinationof all the elements that have led to the renaissance,” he says, citing thepresence of Wolfgang Puck restaurants <strong>and</strong> a branch of the Museum ofContemporary <strong>Art</strong> as giving the PDC the accoutrements of a cultural destination.Now, Cohen looks forward to ushering in the cherry atop San Vicente <strong>and</strong>the PDC’s newest beacon, the Red Building. It’s “a defining office building for thistime <strong>and</strong> place,” he beams.CESAR PELLIDesigning Spectacle with FlairCharles S. Cohen isn’t the only one red with excitement—79 year-oldarchitect Cesar Pelli is equally keen.The completion of Pacific DesignCenter’s new ruby edifice will mark the end of a three-decade journeyfor the world-renowned Argentinean.While currently based in New Haven, Connecticut with his firm Pelli ClarkPelli Architects, Cesar’s work has spanned the globe. September 15 th marked the<strong>Art</strong> <strong>and</strong> <strong>Living</strong> 95

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