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Roche Diagnostics Leading and creating new markets

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AmpliChip uniquely qualifies <strong>Roche</strong> to help<br />

people by delivering on the promise of<br />

personalized medicine<br />

Forbes Magazine (October 30, 2000)<br />

“The death of nine-year-old Michael<br />

Adams-Conroy didn't seem at first like a<br />

signal event in medicine. It seemed like<br />

homicide.<br />

r<br />

…While recuperating from what seemed to<br />

be flu, Michael went into a prolonged gr<strong>and</strong><br />

mal seizure <strong>and</strong> died. His grieving parents,<br />

Jayne <strong>and</strong> Neil, soon got another shock: an<br />

autopsy showed a massive overdose of<br />

Prozac in Michael's blood <strong>and</strong> tissues,<br />

raising the specter of a murder charge<br />

against them …<br />

Thus began the Adams-Conroys' painful<br />

pilgrimage to a medical frontier known as<br />

pharmacogenetics, the study of how genetic<br />

idiosyncrasies influence responses to<br />

drugs…”<br />

<strong>Diagnostics</strong><br />

50

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