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2011 Donor Impact Report - Charity Focus

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126,700 reasons to smileCommunity support has never tasted so good!The entire proceeds fromthe Tim Hortons’ SmileCookie Campaign, betweenSeptember 19-25 inCalgary were donated toCalgary Health Trust, raising$126,700 in support of theNeonatal Intensive Care Unitsthroughout the city.“All of our Tim Hortonsrestaurant owners give backin so many different ways, soSmile Cookie is a way thatthey can all come together tosupport their local community,”explained Trina Rathgeber,Regional Marketing Managerfor Tim Hortons. “When westarted Smile Cookie, wewanted to do somethingrelated to health care andchildren. After hearing howbusy Calgary’s NICUs are itseemed like an area that wecould really make a differencein together.”The money raised this yearpurchased a number of vitalpieces of equipment, suchas SiPAP machines. Thesemachines are a non-invasiveway to prevent prematurelungs from collapsing andassist babies who are havingdifficulty breathing. Twounits also received specialevacuation beds. “We hopewe never have to use them,”said Rockyview GeneralHospital NICU Manager,Margaret Bank, “but it iscomforting to know that if weneed them, they are there.”For the staff at FoothillsMedical Centre NICU, aspecialized fridge and freezermeans they can store more ofwhat is known as the “miraclemedicine” – breast milk.Having breast milk availableassists in preventing manyserious complications thatcan be common amongpremature babies.“I would like to extend asincere thank you to everyonewho helped to make thisyear’s campaign such anoverwhelming success,” saidCaroline Barham, Tim HortonsRestaurant Owner. “Raisingawareness for Calgary HealthTrust through the Smile CookieCampaign opens the door tomore community involvementand ensures that the fundsraised in our community stayin our community. I thinkthat’s something we can allsmile about!”“The Smile Cookie Campaignopens the door to more communityinvolvement and ensures that thefunds raised in our communitystay in our community.”– Caroline BarhamCalgary Health Trust Board Chair, Ann McCaig, and hergrandchildren do their part in the sweet 126,700 SmileCookies sold this year.Your impactfragile that their skin canactually break and they cannothandle being transferred frombed to bed.”“It’s all interrelated,” describesMargaret. “We are so blessedby the incredible support fromthe Sport Chek Mother’s DayRun & Walk, Tim Hortons’Smile Cookie Campaign andthe CE Franklin 3-on-3 HockeyTournament, as well as thenumerous family graduates,private donors and people inthe community who are sopassionate about our littlepatients. As long as we keeplearning and keep strivingto do better, we are able togive our patients the greatestchance for success.”Margaret Bank (left) and her team at the NICU know that thegreatest success for their tiny patients comes when we allwork together.Thank you.25

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