Total Design - IED Madrid

Methodology
The course is divided into: 3 workshops
(creative workshops) and cultural visits.
I. Workshops: intensive experimental
workshops will be held, each with a duration
of 24 hours throughout the course of
one week. The workshops will be given by
professional experts, who will instill students
with the knowledge necessary for the
study and development of creative exercise.
II. Cultural visits: students will make a
series of guided visits on the weekends to
the city’s best museums, complementing
their education in the different areas of design.
Madrid offers one of the most important
museum itineraries in the world: the
Prado Museum, the Reina Sofía Art Center
and the Thyssen-Bornemisza Museum.
13 IED | Summer Course
Faculty
Fashion workshop
Álvaro Castejón
www.alvarno.com
Trained at the Fashion Institute of Technology
(F.I.T.) in New York, he has worked as
a designer for brands such as Oscar de la
Renta, Pierre Balmain, Givenchy, Alexander
McQueen, Fendi, and has also worked
with German fashion designer Karl Lagerfeld
in Paris for seven years. He currently
works for his own brand: Alvarno.
Docentes
Design workshop
Luis Eslava
www.luiseslava.com
He is one of the most internationally
renowned designers in Spain. In 2007, he
created his own studio in Valencia, where
he works on an international level, maintaining
a special relationship with the city
of London. Luis Eslava Studio specializes
in product design and expositional design
project assignments, as well as comprehensive
art direction projects. He has
worked for companies such as Camper,
Lzf Lamps, Nani Marquina, ABR Producción
and ICEX (The Spanish Institute for
Foreign Trade).
Graphic Design workshop
Oyer Corazón
www.oyercorazon.com
www.albertocorazon.com
Oyer is the Project Department Director
at one of the most prestigious companies
in Spain in the field of design: Alberto Corazón.
Most of their work, including logos,
graphic identities, search engine systems,
editorial work, graphics and cultural events,
is renowned throughout the country. Oyer
has a weekly program called “Sensible Design”
on Radio Nacional Española (RTVE),
which focuses on everyday design based on
utility, and has founded many new design
initiatives, such as “Madrid, the Association
of Design,” “I + D + Arte,” Typographic
Coffee, and GPDM (Specialized Design
Management Group).
Total Design Summer 14