RED BULL AUSTRALIA Pty Ltd RED BULL AUSTRALIA Pty Ltd ...

RED RED BULL BULL AUSTRALIA AUSTRALIA Pty Pty Pty Ltd
Ltd
Australian Australian Packaging Covenant
July July 1 1 1 2010 2010 2010 – June 30 2015

Table of Contents
July 1 2010 – June 30 2015 ................................................................................................. 1
1. Executive Summary ................................................................................................ 3
2. Company Profile .................................................................................................... 4
GLOBAL ................................................................................................................... 4
AUSTRALIA .............................................................................................................. 4
3. Packaging Use ....................................................................................................... 5
4. Action Plan KPI summary table .............................................................................. 6
5. Schedule for Packaging Reviews .............................................................................. 8
6. Covenant Packaging Officer .................................................................................... 8
7. Letter from Managing Director ............................................................................... 8
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1. 1. 1. 1. Executive Executive Executive Executive Summary Summary Summary Summary
Red Bull Australia Pty Ltd (RBA) is committed to the principles of the Australian Packaging Covenant (the Covenant) Covenant). Covenant)
We share the commitment to achieving the Covenant's aims of minimising waste while recognising the important role
that packaging plays in providing safe, hygienic and efficient transportation, storage and consumption of Red Bull
products.
Our Action Plan for 2011 has been developed to continue to improve our packaging impact on the environment through
reducing waste, increasing recycling and reducing the amount of packaging used.
(a) Our Our intention intention in in GOAL ONE NE NE is to review 100% of our existing and any new packaging against against the SPG’s within within
the the the next next five five years.
years.
(b) In GOAL GOAL TWO TWO Red Red Bull Bull Australia Australia are planning to develop develop a a “Buy “Buy Recycled” Recycled” policy policy and and to to further further investigate
investigate
more more effective effective onsite onsite recovery recovery systems systems for for our our 5 5 offices offices around around Australia.
Australia.
(c) And finally under GOAL THREE – PRODUCT STEWARDSHIP we have the following actions;
• Develop a formal process to communicate our targets and objectives for buying
recycled and recyclable products
• Upload our APC commitment action plans and reporting progress onto our website
• Discuss with our suppliers the benefits of joining the APC
• Review disposal instructions on all primary packaging
• Review damages within the local Supply Chain (Shipping, distribution, warehouse
handling)
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GLOBAL
GLOBAL
2. 2. 2. 2. Company Company Company Company Profile Profile Profile Profile
• Red Bull ® Energy Drink is a carbonated energy drink which is sold in 250ml, 355ml and 473 ml aluminium cans,
and 330ml single-use glass bottles
• In 1984, Dietrich Mateschitz founded the company Red Bull GmbH. The first can of Red Bull ® Energy Drink
was sold in Austria in 1987.
• Red Bull ® is the world’s leading energy drink and is sold in over 160 countries.
• In 2010, more than four billion cans of Red Bull were consumed worldwide
AUSTRALIA
AUSTRALIA
• RBA is the importer of Red Bull ® Energy Drink and Red Bull ® Sugarfree into Australia. We are wholly owned by
Red Bull GmbH and commenced business in 1999
• RBA’s turnover is approximately $200 million
• Red Bull ® Energy Drink is purchased from Red Bull GmbH, our Austrian parent company. It is distributed to by
a third party logistics provider Hellmann (Logistics) Pty Ltd in Australia
• Red Bull ® Energy Drink and its associated products and SKUs are designed and manufactured by our global
parent company. RBA has little influence over the design and production process, however it continues to liaise
with and where practicable influence Red Bull GmbH on design, production and logistics matters
The RBA head office is located in Sydney. There are offices located in several locations around Australia:
• Alexandria, Sydney, New South Wales
• Arndell Park, Sydney, New South Wales
• Port Melbourne, Melbourne, Victoria
• Bowen Hills, Brisbane, Queensland
• St Peters, Adelaide, South Australia
• Subiaco, Perth, Western Australia
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The primary activities of RBA is importing and marketing Red Bull ® Energy Drink and Red Bull ® Sugarfree.
RBA has a dedicated marketing team committed to driving our brand through sporting and cultural events, sponsored
athletes and a national sampling team.
The Australian events calendar for 2011 includes:
• Red Bull Junior Surf Masters – competition to unearth Australia’s next junior surfing elites
• Red Bull Manny Mania – skate competition
• Red Bull Bedroom Jam – online band competition
• Red Bull Dirt Pipe – the world’s only half dirt pipe
• Red Bull X - Fighters
Some international events for 2011 include:
• Red Bull Music Academy
• Red Bull Manny Mania
• Red Bull X-Fighters
• Red Bull Cliff Diving
• Red Bull Crashed Ice
• Red Bull Street Style
Our 2011 Australian Athlete Portfolio includes:
Mick Fanning – Surfing Luke Madill – BMX
Josh Sanders – Wakeboarding Jon Durand – Hang Gliding
Julian Wilson – Surfing Robbie Maddison – FMX
Mark Webber – F1 Russ Henshaw – Free Skiing
Courtney Atkinson - Triathlon Sally Fitzgibbons - Surfing
Ross Clarke-Jones – Tow-in Surfing Shane Azar – Skate
Corbin Harris – Skateboarding Scotty James - Snowboarding
Rick Kelly – V8 Supercar Tye Simmonds – Super X
Keiran Reilly – Skateboarding
3. 3. 3. 3. PPPPackaging ackaging ackaging ackaging Use Use Use Use
MATERIALS USED IN PRIMARY PACKAGING
Material Size Recycled Content Recyclable Product
Aluminium cans
250ml
355ml
473ml
No Yes
Red Bull ® Energy Drink
Red Bull ® Sugarfree
Glass Bottles 330ml No Yes
Red Bull ® Energy Drink
Red Bull ® Sugarfree
MATERIALS USED IN SECONDARY PACKAGING
Use Material Recycled Content Recyclable Product Example
Shrink Wrap Polyurethane LDPE Yes Yes
All trays of cans and bottles
Pallet wrap
330ml bottle cases
Cardboard Paper Yes Yes 250ml, 355ml and 473ml can trays
4, 8 & 12- multi-pack cardboard
Pallets Timber Re-used Re-used Australian distribution
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Covenant performance
goals and KPIs
4. 4. 4. 4. Action Action Action Action Plan Plan Plan Plan KPI KPI KPI KPI summary summary summary summary table table table table
Actions
Responsibility Baseline data Target
Goal Goal 1. 1. 1. Design Design – optimise optimise packaging packaging to to achieve achieve resource resource efficiency efficiency and and reduce reduce environmental environmental impact impact without without compromising compromising product product quality quality and and safety sa
fety
KPI 1 Proportion of
signatories in the supply
chain implementing the
SPG for design or
procurement of
packaging
To review 100% of packaging
against the SPG’s as per the
below schedule
To review 100% of new
packaging against the SPG
Goal Goal 2. 2. Recycling Recycling – the the efficient efficient collection collection and and recycling recycling of of packaging
packaging
KPI 3Proportion of
signatories with on-site
recovery systems for
recycling used packaging
KPI 4 Proportion of
signatories with a policy
to buy products made
from recycled packaging
Investigate further
improvements to onsite
recovery system
Develop a buy recycled policy
in line with regulations and
specific needs of our customers
Local Operations
Department and HQ
Sustainability team
Local Operations
Department and HQ
Sustainability team
Office Manager
Operations
Department
Not yet begun 100% of packaging has
been reviewed within
the 5 year timeline
There has been no
new packaging but
will review when
and if applicable
An onsite recovery
system
is in place for office
waste
and recycling
We do not have a
local Buy Recycled
Policy
If any new packaging is
introduced over the
next 5 years we will
review against the
SPG’s
Increase recycling of
office waste
Establish a formal,
documented policy for
purchasing recycled
products where ever
applicable
Goal Goal 3. 3. Product Product stewardship stewardship – a a demonstrated demonstrated commitment commitment to to product product stewardship stewardship by by the the supply supply chain chain and and other oth
er signatories signatories
KPI 6 Proportion of
signatories that have
formal processes for
working with others to
improve design and
Develop a formal process to
communicate our targets and
objectives for buying recycled
and recyclable products
Operations
Department together
with the HQ
Sustainability team
We have no local
process for formal
communication with
local suppliers
To develop a formal
policy for working with
local suppliers to
improve our use of
recycled materials and
Target Date Evidence
As per the
schedule
below
Completed review form for each packaging
type
30 June 2015 Documentation of all reviews
30 June 2012 Documented onsite recovery system
30 June 2012 Documented and implemented buy
recycled policy
30 June 2015 Documented policy and a documented
process
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ecycling of packaging improve the
recyclability of our
packaging
KPI 7 Proportion of
signatories
demonstrating other
product stewardship
outcomes
KPI 8 Reduction in the
number of packaging
items in litter
Upload our APC commitment
action plans and reporting
progress onto our website.
Discuss with our suppliers the
benefits of joining the APC
Review disposal instructions on
all primary packaging
Review damages within the
local Supply Chain (Shipping,
distribution, warehouse
handling)
Communications and
Operations
Departments
Operations
Department
Operations
Department
We do not formally
promote our
covenant
commitment
Most primary
packaging has the
recycling and litter
symbols
High damages are
reported from
customers
To upload the
appropriate
communication onto
our website, and
promote APC with our
suppliers
Ensure 100% of all
consumer facing
packaging has both
recycling and litter
symbols
To review all manual
handling within the
Red Bull supply chain
(from port to
customer) to reduce
overall damages
occurring
30 June 2012 APC Documentation found on website and
supplier review meeting minutes
30 June 2015 Documented review of 100% of consumer
facing packaging
30 June 2013 Reported decrease of cost of damages
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5. 5. 5. 5. Schedule Schedule Schedule Schedule ffor
ff
or or or Packaging Packaging Packaging Packaging Reviews Reviews Reviews Reviews
Our schedule to review 100% of our packaging within 5 years is as follows:
Review Review Year Year
SKU SKU in in review
review
2011 Aluminium Can 250ml, 355, 473ml
2012 Multipack carton 4,8 and 12
2013 Glass 300ml bottle
2014 Carton tray
2015 Plastic shrink-wrap and pallet wrap
Megan Sunderland
Operations Director
Red Bull Australia Pty Ltd
Email: megan.sunderland@au.redbull.com
Ph: 02 9023 2849
29 th April 2011
To Whom It May Concern,
6. 6. 6. 6. Covenant Covenant Covenant Covenant Packaging Packaging Packaging Packaging Officer Officer Officer Officer
7. 7. 7. 7. Letter Letter Letter Letter from from from from Ma Managing Ma Managing
naging naging Director Director Director Director
Red Bull Australia Pty Ltd (RBA) is committed to the principles of the Australian Packaging Covenant. We share the
commitment to achieving the Covenant's aims of minimising waste while recognising the important role that packaging
plays in providing safe, hygienic and efficient transportation, storage and consumption of Red Bull products.
Our action plan for 2011 has been developed to continue to improve our packaging impact on the environment through
reducing waste, increasing recycling and reducing the amount of packaging used.
There are important yet relatively simple processes that RBA can make internally to reduce the amount of packaging
used throughout the entire value chain. Every day actions such as office recycling are an effective reminder to our staff
that every step in our work day can make a difference.
An example of our actions that have the potential to make more of a difference (of course on a much larger scale) is the
study of reduction of damages throughout our supply chain. We are currently trialling various ways of packing the can
into containers, alternate patterns stacked onto pallets and different pallet wrap formats for transporting the can over
long distances (such as Tasmania). Every step within our supply chain will be measured, reviewed and improved where
necessary and practical.
We look forward to discovering other opportunities throughout the year to reduce packaging and waste, and increase
recycling.
Best regards,
Jason Sargent
Managing Director, Red Bull Australia & New Zealand
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