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TECHNICAL EXHIBIT PROSPECTUSTECHNICAL EXHIBIT PROSPECTUS | 1

TABLE OF CONTENTSGeneral InformationLocation.......................................................................................... 2Exhibit Days and Hours.................................................................. 2Future Annual Meeting Sites and Dates........................................ 2Important Dates to Remember...................................................... 22012 Annual Meeting Attendance................................................. 4Application & Selection ProceduresCategories of Exhibits.................................................................... 4Evaluation of Space Application/Contracts................................... 5Application Procedures.................................................................. 5Selection of Booth Space............................................................... 6Multiple Divisions........................................................................... 6Mergers and Acquisitions............................................................... 6Deposit & Payment InformationBooth Fees..................................................................................... 6Deposit........................................................................................... 7Full Payment................................................................................... 7Cancellation or Reduction of Space............................................... 7Exhibit Hall Industry Expert Sessions............................................. 7Digital Booth Enhancement........................................................... 7Booth Construction InformationSize Configuration.......................................................................... 8Linear Booths................................................................................. 8Island Booths.................................................................................. 8Peninsula Booths............................................................................ 9Canopies........................................................................................ 9Raised Flooring.............................................................................. 9Americans with Disabilities Act...................................................... 9Aisle Space..................................................................................... 9Booth Carpet and Booth Cleaning................................................ 9Lighting and Electrical Requirements............................................ 9Overhead Signs/Banners/Lighting Truss........................................ 9Balloons.......................................................................................... 9Facility Fire/Safety Guidelines........................................................ 9Rules & RegulationsAdvertising................................................................................... 10Photography and Video Taping Policy......................................... 10Badges......................................................................................... 10Booth Activities............................................................................ 10Demonstrations............................................................................ 11AV Equipment.............................................................................. 11Contests and Drawings................................................................ 11Exhibit Booth Access.................................................................... 11FDA Regulations.......................................................................... 11Laser Precautions......................................................................... 12Giveaways and Promotional Items............................................... 12Booth Catering............................................................................. 12Selling and Order Taking............................................................. 12Smoking........................................................................................ 12Exhibitor Meetings & Events........................................................ 12Staffing......................................................................................... 13Subletting of Space...................................................................... 13Surveys......................................................................................... 13General Promotional Guidelines.................................................. 13Right of Refusal........................................................................ 13Endorsement............................................................................ 13Comparisons............................................................................. 13Competition.............................................................................. 13Display of Non-Academy Corporate Recognition................... 13Propriety................................................................................... 13Interpretation and Application of Guidelines........................... 13Termination............................................................................... 13Violations.................................................................................. 13Interpretation & Application of Rules and Regulations............... 13Insurance, Liability & IndemnificationInsurance...................................................................................... 14Limitation of Academy Liability.................................................... 14Liability and Indemnification........................................................ 14Governing Law............................................................................. 14Technical Exhibitor PersonnelExhibitor Registration................................................................... 15Onsite Registration....................................................................... 15Badge Distribution....................................................................... 15Temporary Personnel or Models.................................................. 15Housing........................................................................................ 15Travel............................................................................................ 15Parking.......................................................................................... 15Shuttle Service.............................................................................. 15Media Related Activity................................................................. 15After-Hours Admission to Exhibit Hall.......................................... 15Orientation Meetings................................................................... 16Meeting Rooms............................................................................ 16Installation & Dismantling InformationInstallation of Exhibits.................................................................. 16Dismantling of Exhibits................................................................ 16Official Contractors, Shipping & ServicesOfficial General Service Contractor.............................................. 16Official Drayage Contractor......................................................... 16Advance Shipments — Warehouse.............................................. 17Direct Shipments — Denver Convention Center......................... 17Exhibitor Designated Contractors................................................ 17Work Passes................................................................................. 17Exhibitor Service Information....................................................... 17Exhibitor Service Center............................................................... 17Exhibit Hall Lighting..................................................................... 17Security......................................................................................... 17Storage......................................................................................... 18Registration Mailing Lists............................................................. 18Membership Mailing Lists............................................................ 18Distribution of Academy Member Information............................ 18Educational Contributions / SponsorshipPrinciples of Corporate Relationships.......................................... 18General Guidelines................................................................... 18AAD Code of Medical Ethics for DermatologistsAAD Principles of Professional Conduct.................................. 19Advertising Opportunities............................................................ 19Exhibit Advisory Committee........................................................ 19EXHIBIT HALL FLOOR PLAN...................available at www.aad.orgSPACE APPLICATION/CONTRACT..........available at www.aad.org2 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

For More Information ContactSara J. Peterson, CEMSenior Manager, ExhibitsAmerican Academy of Dermatology930 East Woodfield RoadSchaumburg, IL 60173Phone: (866) 503-SKIN (7546)Fax: (847) 330-1090E-mail: mrc@aad.orgWebsite: www.aad.org2012 Annual Meeting Attendance (San Diego, CA)Physician (Member, Non-Member, Day Pass, Intl Scholar)..........6,865Resident/Medical Student/Applicant for Membership.............3,257RN/NP/PA/Office Staff...................................................................712Spouse/Guest..............................................................................1,185Press ................................................................................................. 66Exhibitor Reps.............................................................................6,416Adjunct, Non Member-Non Physician..........................................842TOTAL.................................................................................19,343Included in the 10,834 Medical Registrants above are 4,148Medical Registrants (Physicians, Residents, Students, and MedicalStaff) from countries outside the United States.The top 10 countries in order of medical registration are asfollows:Brazil ...............................................................................................951Canada............................................................................................288Mexico............................................................................................255Spain...............................................................................................201Colombia........................................................................................192United Kingdom.............................................................................161Argentina........................................................................................134Italy ...............................................................................................113Venezuela.......................................................................................... 99India ................................................................................................. 89ATTENTION EXHIBITORSIMPORTANT DATES & DEADLINESTo facilitate your quick review, all important datesand deadlines are highlighted throughout the TechnicalExhibit Prospectus.IMPORTANT CHANGESNew and/or revised rules are identified withthis designation and are printed in bold.APPLICATION &SELECTION PROCEDURESCategories of ExhibitsThe Academy will consider applications for exhibit space forproducts or services in the following categories:• Pharmaceuticals (both prescription and nonprescription)• Equipment and devices designed for diagnosis ortreatment of dermatologic conditions• Cosmetics and skin care• Scientific/medical educational publications• Activities of professional and educational organizations• Products or services relating to the support of nonmedical aspects of the practice of dermatology (officeequipment, record keeping equipment or services, etc)• Physician recruitment and placement services*• Research survey activities, in conjunction with confirmedexhibiting companies*All exhibits are to be designed in such a manner that thepresentation of products and services in the exhibit hall willenhance the overall educational goals of the Annual Meeting.*Please note that the amount of space available for the exhibitionof products or services in the last two categories will be subjectto special limitations or complete elimination, as determinedby the Academy, depending upon the availability of space toaccommodate exhibits of scientific educational value.4 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

Evaluation of Space Application/ContractIn order to preserve and maximize the educational value of thetechnical exhibit program, the Academy will examine all SpaceApplication/Contracts and evaluate the applicants to determinewhether they satisfy certain basic criteria. Permission to exhibitdoes not constitute in any way an Academy endorsement orapproval of the exhibited products or services, or guarantee thatspace will be assigned.The examination and evaluation of Space Application/ Contractswill be performed by the Assistant Secretary- Treasurer of theAcademy in accordance with guidelines established by the Boardof Directors of the Academy. The decisions of the AcademyAssistant Secretary Treasurer regarding applications shall be final.The principle criteria to be considered by the Assistant Secretary-Treasurer include, but are not limited to, whether the products orservices proposed for exhibition relate specifically to the practiceand advancement of dermatology, or the education of thedermatologist and their patients.Applicants who have either never exhibited at an AcademyMeeting or have not exhibited in the past 3 years must completethe review process, conducted by the Assistant Secretary-Treasurer, prior to assignment of exhibit space. An applicant whohas exhibited must complete the review process only if there hasbeen a material change in circumstances relating to its company(e.g., a change in ownership, control, or legal status) or in thenature, name, composition, products, labeling, or regulatorystatus of the products and services to be exhibited.The materials required for review are the following:• Company profile. The information should include a copy ofthe company’s filed Articles of Incorporation or W9, companyhistory, mission statement, management team bios, andadvisory/board of directors listing if applicable• The products and/or services the company plans to exhibit (i.e.product brochures or literature)• Documentation of FDA filing status (if applicable)• Exhibitors must disclose details on any consumer orgovernment litigation, orders, injunctions, judgments orsettlements over the last three years regarding the businesspractices of the company or the products and services tobe exhibited. Companies with multiple complaints filedagainst them with state or federal consumer affairs regulatoryagencies, the Better Business Bureau, or Academy membersmay be required to provide an explanation of the resolution ofthose complaints.Exhibitors shall not exhibit any products or services other thanthose included in their Space Application/ Contract or approvedin writing by the Academy.Successfully completing the Exhibit Review Process does notguarantee that you will be assigned booth space. The Academymeetings consistently sell out of exhibit space and maintainwaiting lists. Academy exhibit space is selected in priority pointorder by exhibitors that have a history of exhibiting at theAcademy meetings.Even where an exhibitor meets the basic criteria described above,the Academy still reserves the right to deny any request to exhibitbased on space limitations, safety concerns, failure to comply withthese procedures or requirements, past inappropriate conduct by theapplicant (including but not limited to failure to comply with Academyexhibitor rules and regulations), or a reasonable determination ofineligibility by Academy Assistant Secretary-Treasurer.Application ProceduresTo apply for exhibit space, complete the Space Application/Contract and return it with a check or credit card payment for therequired deposit. Space will not be assigned without an originalsigned Space Application/Contract and the required deposit.This contract constitutes the sole agreement for exhibit spacebetween the exhibiting company and the American Academy ofDermatology.Exhibitors utilizing the services of a third party to contract forexhibit space and services must provide written authorizationon Company Letterhead indicating the of the name and contactinformation of the authorized third party. This documentationshould accompany the application for space or emailed tojtaylor@aad.orgIn order to be considered for the first selection of exhibit space,Space Applications/Contracts must be received by mail or onlineat the Academy office by March 2, 2014. Applications receivedafter March 2, 2014 regardless of the company’s priority pointstatus, will be assigned on a first-come, first-served basis followingthe completion of the initial space selections.No requests for exhibit space will be accepted or confirmed viatelephone, fax or e-mail. The Space Application/Contract mustinclude a list of all product categories that will be exhibited atthe Summer Meeting. Complete descriptive information mustaccompany the Space Application/Contract.The Product Category section on the Space Application/ Contractmust be completed. All acceptances of Space Applications/Contracts and assignments of exhibit space are conditioned uponcontinued compliance of the products or services proposed forexhibition with the basic criteria established for technical exhibits.If at any time a product or service for which a Space Application/Contract has been accepted fails to conform to such basic criteria,the Academy may revoke its acceptance of the applicationand all exhibit space rental fees paid to date by the applicantmay be refunded in accordance with Academy’s refund policy,and the Academy shall have no further liability to the applicantwith respect to the proposed exhibition. Similarly, the AssistantSecretary-Treasurer, on the basis of new information, will imposesuch additional conditions on an exhibitor as deemed necessaryto assure that such exhibit satisfies the basic criteria for technicalexhibits.Applications from companies that have outstanding balances duethe Academy, its contractors, or vendors will not be processedwithout full payment of delinquent accounts.TECHNICAL EXHIBIT PROSPECTUS | 5

Selection of Booth SpaceThe first selections of space under the priority point system willbe made during the Onsite space draw in March, 2013. AnnualMeeting Exhibitors will have priority to select their space duringthe Onsite space draw. 2013 Annual Meeting Exhibitors willreceive email notification of their space selection date and timein mid-February. Selection times are based upon accrued prioritypoints. Priority points are determined by:• Participation of an applicant in the annual Academy technicalexhibit programs.• Amount of exhibit space for which an applicant wasassigned in prior meetings.• Financial contributions of the applicant to theeducational programs of the Academy.Remaining space will be available on a first come, first servebasis. In the event exhibit space for the Annual Meeting is soldout, companies will automatically be placed on a waiting list. Aslong as space is available, the Academy will continue to makespace assignments on a periodic basis until February 18, 2014.All space assignments are subject to the cancellation policydeadlines, regardless of the date space was assigned.The Academy reserves the right to rearrange the floor plan atany time. The Academy reserves the right to relocate exhibitorsshould it become necessary for causes beyond the control of theAcademy, or advisable in the best judgment of the Academy.After assignment of space, exhibitor agrees to accept relocationto other comparable space if the Academy deems such arelocation to be necessary or appropriate. Because space maynot be available to accommodate all qualified applicants, theAcademy may have to select among qualified applicants ingranting permission to exhibit.The Academy will attempt to accommodate exhibitor requestsfor specific booth(s); however, no guarantees can be made thatthe Exhibitor will be assigned the specific booth(s) requested.The Exhibitor acknowledges that he/she is not contracting fora specific booth(s), but rather for the right to participate in theAcademy Annual Meeting.Multiple DivisionsCompanies may choose to average priority points in order to begrouped together in the space selection process. The processwill allow divisions to contract separately while maintaining theirown identities, i.e. exhibits, exhibit listings, badges, etc. Eachcorporate division must notify the Academy Exhibits Manager, inwriting by March 1, 2013, of their desire to be grouped togetherwith other divisions.Mergers, Acquisitions, Spin-OffsCompanies that have merged with, been purchased by, orhave purchased another company may use the exhibit historyfrom company alone, whichever is more favorable, but not thecombined history of both companies. The Academy should benotified in writing by both companies’ that the acquisition ormerger between companies has been completed and list thedate of completion. Companies requesting a transfer of pointsmust be “directly related” to an exhibiting company in orderto inherit those points. A “directly related” company shall bedefined as a company that is wholly owned by, is a controllingowner of or has merged with another company. All requests fortransfer of points must be submitted in writing to the AcademyExhibit Manager and confirmed in writing by the parent orsubsidiary company.A company restructure that results in a newly formedindependent business (spin-off) may use the exhibit historyof the parent company. The Academy should be notified, inwriting, that the restructure (spin-off) has been completed. If theparent company is relinquishing the exhibit space to a spin- offcompany, the parent company must cancel the contract withthe Academy, and the spin-off company must submit a newapplication/contract for space. In this case, the Academy willissue a refund to the parent company, pursuant to cancellationpolicies, and the full exhibit space payment will become theresponsibility of the spin-off company.DEPOSIT & PAYMENTINFORMATIONBooth Fees$31.50 per square footThe price of the booth includes the following:• A two-line identification sign (7” x 44”) showing companyname and booth number (if ordered in advance from theservice contractor).• One (1) Annual Meeting Meeting Program per100 square feet of exhibit space.• Company name, booth number and product categoryin the Annual Meeting Program Book, and companyname and booth number on the Academy website.• Application must be received by February 6, 2013to be included in the Program Book.• Four (4) exhibitor badges per 100 square feetof booth space, provided badges are orderedby the advance registration deadline.• Access to non-ticketed, non surgical, concurrentand general sessions with an exhibitor badge.6 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

DepositA deposit in U.S. funds of 25% of the total rental fee for therequested space must be received net 30 days from the date ofthe invoice. No application will be processed or space assigneduntil any outstanding accounts with the Academy are paid infull. The acceptance by the Academy of a deposit with a SpaceApplication/Contract does not in any way constitute acceptanceof the Space Application/ Contract or grant permission to exhibit.The completed Space Application/Contract and deposit madepayable to the American Academy of Dermatology should besent to:American Academy of DermatologyATTN: Meetings & Conventions Department930 E. Woodfield RoadSchaumburg, IL 60173International exhibitors must pay by a check in U.S. funds drawnon a U.S. institution or by credit card only.All applications and checks are processed through the Academyfinance department prior to being forwarded to the exhibitsdepartment. The Academy bears no liability for any applicationthat is not received through the address listed above, or for anyincomplete submission via the online application site.Full PaymentSpace must be fully paid for by December 18, 2013. If assignedspace is not paid for by December 18, 2013, it may be cancelledand/or reassigned without notification or refund of paymentsby the Academy. Companies paying their balance due afterDecember 18, 2013 will have priority points deducted forlate payment. No company will be allowed to exhibit unlessfull payment for booth space has been received. Final boothpayments should be made payable to the American Academy ofDermatology and sent to the address indicated.Cancellation or Reduction of SpaceNotification of an exhibitor’s decision to cancel or reduce spacemust be sent in writing on company letterhead to the AcademyExhibit Manager at the Academy office via certified mail (returnreceipt requested). The date of cancellation shall be the datethat the Academy received the written cancellation. If anexhibiting company does not cancel their space in writing anddoes not occupy their booth space Onsite, the company will beliable for 100% of the cancellation fees, automatically forfeit allpriority points and may not be permitted to participate at futureAcademy meetings.Digital Booth EnhancementEnhance your standard web booth listing when you submit your exhibit space application. Following are the packages available.Preferred $100.00Business Card, Web Link, Company Profile, and 1 Company ContactPremium $250.00 Preferred Booth + Logo, 4 Product Listings, 4 Product Showcases, 2 Brand listings,and 1 additional Company Contact (2 total)Deluxe $400.00 Premium Booth + 4 additional Product Listings (8 total), 4 additional Product Showcases (8 total),2 additional Company Contacts (4 total), High Res Product Photos, 2 Special Event Listings, and2 additional Brand Listings (4 total), 2 Press Releases, Coupon, Podcast, and Video WebcastATTRIBUTESTANDARDPREFERREDDIGITAL BOOTHPREMIUMDIGITAL BOOTHDELUXEDIGITAL BOOTHBusiness Card X X X XCompany Web Site URL X X XCompany Profile X X XCompany Logo X XCompany Logo For Floor PlanXCompany BrochureXPress Release 1 2Coupon X XPodcastXVideo WebcastXCompany Contact 1 2 4Products 4 8Product ShowCase 4 8Hi-Resolution Product Photo 8Special Event 8Visitor Report X X X XTECHNICAL EXHIBIT PROSPECTUS | 7

If written notification of cancellation or booth reduction isreceived at the Academy office:Full Refund.......................................If space is reduced or cancelledwithin 30 days of invoice date10% of Booth Fees Retained...........31 days from invoice datethrough July 3, 201325% of Booth Fees Retained...........July 4-December 18, 2013No Refunds.......................................After December 18, 2013Linear BoothsLinear booths are 10’ x 10’ (100 square feet) or multiples thereofand are arranged in a straight line. All linear booths consist of8’3” high backdrape and 4’0” high side dividers mounted onaluminum tubular frames. Exhibit fixtures, components andidentification signs will be permitted to a maximum height of8’3” (2.5m). Display material for linear booths is restricted toa maximum height of 4’0” (1.22m) in the front 5’ (1.52m) ofthe booth, and 8’3” (2.5m) in the rear 5’ (1.52m) of the booth.To maintain uniformity and to prevent obstruction of view ofadjoining booths, no solid or draped walls can be higher than8’3” in the back and 4’0” along the dividers and aisles.Cancellation fees are remuneration for losses incurred by theAcademy and are non-transferable. An exhibitor’s cancellation oftechnical exhibit space will result in the release by the Academyoffice of any hotel/convention center public meeting spacepreviously assigned to the exhibitor and all sleeping roomsassigned to the exhibitor.Exhibit Hall Industry Expert SessionsTheater setting in the Technical Exhibit Hall offers exhibitors anopportunity to:• Present new research findings on products• Showcase product details and demonstrations• Highlight new products to an interested audienceDetailed information will be available online, www.aad.org inApril 2013.BOOTH CONSTRUCTIONINFORMATIONSize Configuration/Linear BoothsAll linear booths are 10’ x 10’ and island exhibits are shown on thefloor plan. Additional islands may be created at the discretion ofthe Academy, provided that all other space has been assigned.In most cases, the width (frontage) of an island booth may notexceed the length, unless no other configuration is possible withinthe available exhibit space. In order to preserve the maximumamount of unimpeded aisles, and to facilitate optimal traffic flow,booth widths that impede into aisles are not permitted (including,but not limited to, 30’, 40’, 60’, 70’ and 90’ width).Every effort will be made to assign booths of the same type asrequested. However, this cannot be guaranteed. All dimensions arebelieved to be accurate but are not warranted by the Academy.Exposed or unfinished sides or exhibit backgrounds must be drapedto present an attractive appearance. The exhibits will be inspectedduring the setup time and the service contractor, with the approvalof the Academy, will provide masking drape as deemed necessary.Any charges incurred will be the responsibility of the exhibitor.During the course of the installation and exhibit days, all boothsare subject to Onsite review. The Academy reserves the right torequest modifications where necessary at the exhibitor’s expenseto insure compliance with construction rules and regulations.Island BoothsAn island exhibit consists of four or more standard booths backto back with aisles on all four sides. Multi-level exhibit booths arenot permitted. The height limit for island exhibits is 20’0” (6.09m).That is, exhibit fixtures, components, lighting, truss systems, andidentification signs will be permitted to a maximum height of20’0” (6.09m). Reception, sampling or display counters must be aminimum of 1’0” in from all sides, and space must be left within theexhibit to accommodate the booth visitors.Complete booth construction plans and layout arrangementsfor island exhibits are requested for review by the Academy byJanuary 11, 2014. Neither the Academy, the convention center,nor the general service contractor bear responsibility for theexhibitor’s compliance with Academy booth construction policy.It is the sole responsibility of the exhibiting company and/or theiragents to ensure compliance with Academy and facility boothconstruction policy.During the course of the installation and exhibit days, all boothsare subject to Onsite review. The Academy reserves the right torequest modifications where necessary at the exhibitor’s expenseto insure compliance with construction rules and regulations.8 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

Peninsula BoothsA peninsula booth consists of four or more standard booths backto back with aisles on three sides. Two standard booths will notbe assigned as a peninsula booth. Exhibit features, components,lighting, truss systems, and identification signs will be permittedto a maximum height of 20’0” (6.09m). All display fixtures over4’0” (1.22m) in height and placed within 10 lineal feet (3.05m) ofa neighboring exhibit, must be confined to the area within 5’0”(1.52m) of the center line to avoid blocking the sightline fromthe aisle to the adjoining booth. Peninsula exhibits are subject tostandard back and side height requirements on the side adjoiningother booths. Reception, sampling or display counters must be aminimum of 1’0” in from all sides, and space must be left withinthe exhibit to accommodate the booth visitors.Complete booth construction plans and layout arrangements forpeninsula exhibits are requested for review by the Academy byJanuary 11, 2014. Neither the Academy, the convention center,nor the general service contractor bear responsibility for theexhibitor’s compliance with Academy booth construction policy.It is the sole responsibility of the exhibiting company and/or theiragents to ensure compliance with Academy and facility boothconstruction policy.Canopies/CeilingsThe use of canopies in linear booths is prohibited. The use ofcanopies in island or peninsula booths are requested for reviewby the Colorado Convention Center, by January 11, 2014, forfire regulation compliance. The Fire Marshall maintains finaljurisdiction regarding the use of ceilings or canopies. Even withFire Marshall approval, all ceilings and canopies must conform toisland and peninsula booth construction policies.Raised FlooringThe use of raised floors in linear booths is prohibited. Raisedfloors used in island or pennisula booths must be ADA compliant.The flooring edge should be tapered down to the exhibit hallaisle. Corners on aisles should be rounded or protected.Americans with Disabilities ActEach exhibitor shall be responsible for compliance with the Americanswith Disabilities Act of 1992 (ADA) with regard to their booth space,including, but not limited to, the wheelchair access provisions.Aisle SpaceThe main aisles of the exhibit area are for the exclusive use of theAcademy. Exhibitors are not permitted to purchase designated aislespace. The aisles will be carpeted and vacuumed daily by the Academy.Booth Carpet and Booth CleaningBooth carpeting/floor covering is mandatory and is theresponsibility of the exhibiting firm. Carpet may be eithersupplied by the exhibitor or rented from the service contractor.Exhibits will be inspected during setup time and the servicecontractor, with the approval of the Academy, will providecarpeting for any uncarpeted booths. Any charges incurred willbe the responsibility of the exhibitor. Exhibitors are not permittedto carpet outside their assigned exhibit space.Exhibitors are required to keep their booths clean at all times.The Academy has the right to order daily cleaning if boothappearance is unsightly. Any costs for this cleaning will becharged to the exhibiting firm.Lighting and Electrical RequirementsSufficient light is provided for adequate general illumination ofthe exhibit area. Exhibitors are not permitted to have exhibit halllighting dimmed or turned off. No individual electrical outletsare provided in the booth space. All electrical service must besupplied by facility electricians to ensure that it will meet safetyrequirements of the fire regulations of Denver, CO.Overhead Signs / Banners / Lighting TrussHanging signs/truss are only permitted in island/peninsula boothconfigurations. The suspended height limit is 20’0” (6.09m) whenmeasured from the floor to the top of the sign/truss. Hangingsigns/lighting truss may not exceed the perimeter of the booth.If you plan to suspend a sign, banner, or lighting truss from theceiling as part of your island/peninsula exhibit, you must inform theAcademy, and General Service Contractor by January 11, 2014.Exhibitor lighting must be limited to the confines of the boothspace. Lighting that projects onto another exhibitor’s spaceor Academy aisles or otherwise detracts from the professionalatmosphere of the event will not be permitted.Blueprints indicating hanging points, hanging location andtotal weight of the sign or truss must be submitted with thehanging sign order form to the General Service Contractor & theColorado Convention Center by January 11, 2014.The rigging specifications for the Colorado Convention Centerwill be included in the Exhibitor Service Manual.BalloonsThe use of balloons as part of the exhibit display or as agiveaway is prohibited.Facility Fire/Safety GuidelinesThe Colorado Convention Center has established guidelinesregarding acceptable booth configurations from a safety standpoint.It is the responsibility of each exhibitor to insure compliance withall Facility Regulations. The Colorado Convention Center prohibitscontinuous booth space, in any dimension, of more than 100feet without a mandatory aisle. Any booth larger than 100 feet incontinuous length or width must be submitted to Arlaina McDaniel,amcdaniel@denverconvention.com for approval by January 11, 2014.Facility Regulations related to exhibit booths are available in theOnline Exhibitor Services, available in November 2013.TECHNICAL EXHIBIT PROSPECTUS | 9

RULES & REGULATIONSBy applying for exhibit space, a company agrees to adhere toall conditions and regulations outlined in this Technical ExhibitProspectus. The following rules and regulations have beendesigned for the benefit of all exhibitors. The American Academyof Dermatology requests the full cooperation of the exhibitor intheir observance of the rules. Please insure that all parties involvedin the arrangements for your exhibit have a copy of these rulesand regulations. It is the responsibility of the exhibitor to insure allbooth staff are informed of and adhere to these rules, and conductthemselves in a professional manner throughout the convention.AdvertisingExhibit items, advertising literature or pamphlets that aredistributed may contain only recognized indications and claims.Advertising in any media that particular products or services havebeen exhibited at the Academy Annual Meeting or in a mannerthat could be construed as an endorsement by the Academy orby its members is prohibited.With the exception of the Academy approved recognitionprograms, Academy logos, seals, trademarks, service marks, orother similar property rights, including those that are in disuse,may not be used in connection with any product or advertisingmaterials displayed or distributed.Exhibitors shall not transmit or permit anyone to transmit anypart of the Annual Meeting by means of radio, television, cable,videotape or other method of transmission of aural or visualreports. Exhibitors may not reference any part of the AcademyScientific program in any of their exhibit marketing materials orwithin their exhibit booth.Advertising materials, other than official Academy advertisingprograms, may not be distributed outside the exhibitor’s booth.This applies to distributing flyers, handbills, invitations, magazinesor other advertising materials to hotel rooms of Annual Meetingattendees. Canvassing or distributing materials on the propertyor grounds of the convention center or hotels used by theAcademy during the Annual Meeting is prohibited.Refer to Academy Advertising Standards available at www.aad.org prior to planning your exhibit advertising campaign.Photography and Video Taping PolicyDue to the sensitive scientific nature of many products or servicesdisplayed within the technical exhibit hall, videotaping andphotographing within the exhibit hall is prohibited except by theofficial Academy photographer.Photographs and video taping are only permitted of your own exhibitbooth, activities, and personnel. No exhibitor may photograph orvideo tape another company’s exhibit booth or demonstrations.The American Academy of Dermatology Annual Meetingis wholly owned by the Academy and is not a public event.Programs presented at the Annual Meeting are for the educationof attendees and purchasers of recorded presentations asauthorized by the Academy. Any unauthorized use of programcontent, the name of an Academy speaker and/or programtitle, or the name of Academy without the written consent ofthe Academy is prohibited and will be grounds for terminationof exhibitor privileges and prosecution for infringement of thecopyright laws.For purposes of the preceding sentence, ‘program content’includes, but is not limited to, oral presentations, audiovisualmaterials used by speakers and program papers, outlines, otherhand-outs, poster presentations and exhibition hall activities.This rule applies to unauthorized uses of Academy programcontent before, after and/or during the meeting.BadgesAll representatives of exhibiting firms must register and wear theofficial exhibitor’s badge for admission to the exhibit hall andfor the duration the exhibitor is in the exhibit hall. The companyname that appears on the badge will be the name provided onthe Space Application/Contract only. Company name changeswill not be accepted Onsite. Company badges will not beaccepted in lieu of the official badge. Individuals who do nothave badges will not be admitted into the exhibit area. Badgesmay not be altered or covered in any manner. Individuals foundin violation may be asked to relinquish their badge and escortedfrom the exhibit hall.Booth ActivitiesThe exhibitor is permitted to demonstrate the firm’s equipment,make informational presentations regarding the product line orservice, and distribute product information and related productmarketing activities from the exhibit booth. CME activities arenot permitted in the Technical Exhibit Hall. Physicians may bebadged as exhibitors and staff the booth, provided they areeither full time employees or paid consultants of the exhibitingcompany. Physicians are only permitted to conduct promotionalpresentations within the technical exhibit booths, or IndustryExpert Sessions. Physicians are required to disclose theirrelationship with the company/product, to the audience. Onlysuch activities which, at the discretion of the Academy, arein keeping with the professional deportment of the technicalexhibits program will be permitted.Exhibitors may utilize the services of celebrities or otherindividuals who are officially contracted spokespersons forthe exhibiting company; however, booth activities involvingcelebrities must be submitted to the Academy in writing. Theindividual’s name, proof of contractual relationship and thedates and times requesting their presence in the booth mustbe submitted to the Academy, for review by January 11, 2014.Allow 15 business days for Academy review and response. Onlythose companies with sufficient space within their booths toaccommodate crowds will be considered. Companies utilizingless than 400 sq feet of island space will not be considered forthis type of activity due to traffic control concerns.Under no circumstances may exhibitor marketing activitiestake place outside the exhibit booth, whether in or around theColorado Convention Center, or the hotel properties duringAcademy program hours. Activities that interfere with normaltraffic flow, infringe on other exhibits, or interfere with anymeeting activities as determined by the Academy, are prohibited.DemonstrationsDemonstration areas should be placed a minimum of 5 feet infrom the aisles. Aisles may not be obstructed due to any activitieswithin the booth. Exhibitors are responsible for monitoringattendance to prevent aisle congestion. Presentations will belimited or eliminated in situations where overflow becomes aproblem. Exhibit personnel or devices may not operate outside10 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

the booth space assigned during the official meeting hours. Thisincludes travel to and from the booth space assigned and to andfrom a company’s multiple booths.Product and service demonstrations may be conducted byprofessional presenters or models; however, demonstrationsare to be straightforward, professional and non-combative innature and must avoid excessive crowds, noise, heat or light.The display of offensive materials, as determined by AcademyAssistant Secretary-Treasurer, will be prohibited.The use of live animals and live subject demonstrations for thepurpose of demonstrating techniques that involve equipment,devices, or prescription pharmaceuticals is prohibited. Cosmeticsand non-prescription skin care products may be demonstrated.Because the exhibition of experimental products or services, theefficacy of which may not yet have been fully determined or whichmay not yet be commercially available, may in some cases beof significant scientific educational value, the exhibition of suchproducts or services may be permitted if the basic criteria fortechnical exhibits are satisfied. However, permission to exhibit suchproducts or services shall be subject to the conditions that theproducts or services be clearly identified as such in the exhibit area,and that full documentation as to the extent and results of researchconducted with respect to such products or services be available inthe exhibit area for examination by any registrant at the meeting.The exhibition of such experimental products and servicesmust also be in accordance with all applicable FDA regulations,as discussed more fully under the FDA Regulation section ofthis prospectus, and the approval status on any such productor service must be disclosed to all registrants that visit theexhibitor’s booth.If there is any question/concern whether a booth activity fitswithin the Academy guidelines, it is recommended that thecompany submit the activity for approval by January 11, 2014.AV EquipmentThe use of sound systems is permitted provided they do notinterfere with the ability of neighboring exhibitors to conductbusiness activities. Any exhibit may be closed if deemed by theAcademy, in its sole discretion, to have an excessive noise level.Exhibitors are responsible for obtaining appropriate licenses for anycopyrighted music used in connection with their exhibit.Exhibit Booth AccessExhibit personnel may not enter another exhibitor’s boothwithout obtaining permission, nor may they conduct activities,which in the opinion of the Academy, impede another exhibitor’sability to conduct business. This is in respect of the rightsof other exhibitors to conduct business during exhibit hourswithout interference or improper intervention. The Academy, itsrepresentatives and employees, shall have free access to anyexhibit at all times.FDA RegulationsExhibitors must abide by all applicable Food and DrugAdministration (FDA) regulations, including but not limited to anyor all approval requirements. Exhibitors are reminded that theFDA generally prohibits the advertising or other promotion ofinvestigational or unapproved drugs and devices. The FDA alsoforbids the commercial promotion of approved drugs or devicesfor unapproved uses. Unapproved devices may be displayedonly if they are the subject of an effective investigational deviceexemption (IDE) or if they are the subject of a pending 510(k)pre-market notification application. Any investigational productthat is displayed or graphically depicted within the exhibit must(a) contain no claims of safety or effectiveness, (b) contain nocomparative claims to other marketed products, and (c) beaccompanied by a sign clearly and prominently stating that thedevice is limited by federal law to investigational use and is notapproved by the FDA for commercial distribution in the UnitedStates. Exhibitors may not sell, commercialize, or take orders ornames with respect to an investigational drug or device, or adevice that is the subject of a pending 510(k) application, unlesslimited to research or investigational use. These restrictions arenot intended to limit the full exchange of scientific informationregarding an investigational drug or device.If the FDA or a court of competent jurisdiction determines that acompany’s exhibit at an Academy meeting is in violation of anyFDA regulations, including but not limited to the promotionalrestrictions and rules described above, the company may be subjectto sanctions, including but not limited to exclusion from exhibiting atsubsequent Academy meetings.Concerns or questions regarding compliance with FDAregulations should be addressed to the FDA as follows:FDA Division of Drug MarketingHuman Drug InformationDivision of Drug Information (CDER)Office of CommunicationsW051-220110903 New Hampshire AvenueSilver Spring, MD 20993Phone: (888) 463-6332Fax: (301) 796-3400Email: druginfo@fda.hhs.govFDA Office of Compliance Center for Devices andRadiological HealthCDRH-Center for Devices and Radiological HealthWO66-542910903 New Hampshire AvenueSilver Spring, MD 20993Phone: (800) 638-2041Fax: (301) 796-7100TECHNICAL EXHIBIT PROSPECTUS | 11

Giveaways and Promotional ItemsThe Academy requests compliance with all applicable industry,state and federal regulatory and governmental agency guidelines(AMA, PhRMA, OIG, FDA, FCC, FTC, AdvaMed, etc...).Acceptable giveaways should primarily entail a benefit topatients, be related to the physician’s work, and should not beof substantial value. Giveaways may only be distributed from theexhibitor’s booth, and may not be mailed to attendees after themeeting or delivered to outside locations during the meeting.Prize contests, awards, drawings, raffles or lotteries of any kindheld at any time or place within the auspices of the meeting arenot permitted. Attendees may not be registered for drawings,raffles or lotteries, which might be conducted after the AnnualMeeting. Gaming devices of any description are not permitted inthe exhibit hall.The Academy, in its sole discretion, shall have the right toprohibit the distribution of any samples it deems objectionable orotherwise inappropriate.Booth CateringExhibitors will be permitted to distribute food and beverage items.Items must be ordered through Centerplate, the exclusive food andbeverage provider for the Colorado Convention Center. A cateringorder form will be included in the Exhibitor Service Manual.Laser PrecautionsIn keeping with the recommended safety precautions for lasers,the Academy has adopted the following policies for laserexhibitors in the exhibit area:• Lasers must be operated in a manner that is consistent withaccepted industry safety standards (e.g., ANSI standards and/or American Laser Institute standards). Under no circumstancesmay lasers be operated in a manner that poses a safety riskto persons standing or walking in the vicinity of the exhibitor’sbooth. The Academy reserves the right to determine whether alaser poses such a safety risk.• Lasers must be operated only within a suitable enclosed spacewith eye protection for those viewing and operating the lasers.• All demonstrations of CO lasers must be conducted in clearplastic boxes with all sides enclosed, including the top. Smokeevacuators must be used.• Appropriate plastic colored cubicles must also be available forany other type of laser being used, including dye, KTP, diode,ND:YAG, alexandrite and ruby lasers.• Appropriate eye and electrical protection must also berequired for non-laser light source and radiofrequency devices.The Academy Assistant Secretary-Treasurer will conduct randominspections of laser exhibitors during the course of the exhibition.Companies will be required to comply with any judgment relatedto safety concerns issued by the Assistant Secretary-Treasurer.Failure to comply with these policies will result in the denial ofthe use of lasers in connection with the exhibit.Selling and Order TakingSales are permitted with exception of the condition listed, (SeeFDA Regulations), provided that transactions are conducted in anappropriate professional and businesslike manner.The Academy reserves the right to restrict sales activities that itdeems inappropriate or unprofessional. It is the responsibility ofeach exhibitor to collect and remit all city and state sales taxes.SmokingThe Academy Annual Meeting is a smoke-free environment. Thisapplies to the entire Colorado Convention Center.Exhibitor Meetings & EventsAcademy approval, which may be granted or denied at thesole discretion of the Academy, is required for all exhibitorsponsored meetings and events during the Annual Meeting.Exhibitor-sponsored CME activities or subsequently producedCME activities are not permitted. Exhibitors planning to hold ameeting or event must submit the Exhibitor Function RequestForm to the Academy.Exhibitor meetings and events, involving medical personnel(physicians, residents, medical students, physician assistants,nurse practitioners, registered nurses and office staff), may notbe scheduled during the Academy’s educational and exhibitprogram hours. Meetings are permitted at the following times:Tuesday, March 18..................................................................... All DayWednesday, March 19............................................................... All DayThursday, March 20...........................Before 7:15 am & After 7:00 pmFriday, March 21................................Before 7:15 am & After 7:00 pmSaturday, March 22............................Before 7:15 am & After 7:00 pmSunday, March 23..............................Before 7:15 am & After 7:00 pmMonday, March 24.............................Before 7:15 am & After 5:30 pmTuesday, March 25.............................Before 7:15 am & After 5:00 pmExhibitor meetings and events, which do not involve medicalpersonnel, are permitted during the following times:Tuesday, March 18..................................................................... All DayWednesday, March 19............................................................... All DayThursday, March 20................................................................... All DayFriday, March 21........................................................................ All DaySaturday, March 22..........................Before 10:00 am & After 5:00 pmSunday, March 23............................Before 10:00 am & After 5:00 pmMonday, March 24...........................Before 10:00 am & After 5:00 pmTuesday, March 25..................................................................... All DayHospitality Suites, Social Functions and other non-CME meetingsmay only be held by companies that are exhibiting at the AnnualMeeting. Companies requesting a hotel suite for their functionsshould do so through the Academy Housing Service at the sametime that sleeping room requests are made.If there is any question/concern that an activity fits within theAcademy guidelines, it is recommended that the companysubmit the activity for approval.12 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

Specific actions may be taken by the Academy for violation ofany provision of these guidelines. Violations of any Academypolicies, guidelines, rules or regulations may result in the loss ofpriority points for future space assignments and/or immediateremoval from the exhibit hall and/or denial of exhibit space atfuture meetings. The action taken will be determined on thebasis of the particular circumstances of the violations, but in casesinvolving major violations, may include legal action.StaffingAs a courtesy to the physicians attending and to your fellowexhibitors, all exhibits must be open at the officially designatedtime each morning and staffed throughout each day of themeeting until the scheduled closing of exhibits at 5:00 pm onMonday, March 24, 2014.Subletting of SpaceExhibitors may not let, sublet, transfer or share the exhibit privilegeor space in whole or in part with any other party.SurveysAll surveys must be conducted within the confines of the booth spaceassigned. At no time should exhibit personnel leave the booth toencourage attendees in the aisles to complete a questionnaire.GENERAL PROMOTIONALGUIDELINESRight of RefusalThe Academy reserves the right to reject requests forpromotions, or not to renew previously approved promotions,at any time, for any reason, or no reason at all. Promotions thatconflict, or have the appearance of conflicting, with Academypolicy are prohibited.EndorsementThe Academy’s acceptance of promotion is not intendedto convey Academy approval, endorsement, certification,acceptance, or referral of any particular organization, orany product or service manufactured or distributed by thatorganization. Promotion permitted in Academy communicationsvehicles is not to be construed or publicized as an endorsementor approval by the Academy, nor may the promoter state thatits claims are approved or endorsed by the Academy. The factthat a promotion for an organization, a product, or a service hasappeared in an Academy-sponsored communications vehicle,shall not be referred to in collateral advertising or literature bythat organization.ComparisonsComparison to the Academy’s products or services is prohibited.Comparison to a competitor’s products or services is permitted ifclaims of superiority have not been challenged by the FDA or FTCand data from well-controlled clinical studies cited in recognized,peer-reviewed medical journals, are cited in the ad and can bemade available to the Advertising Review Team upon request.Comparisons to a competitor’s products or services may not bedisparaging, false or misleading. The Academy requires thatadvertisers affirmatively attest in writing that they are in compliancewith FDA and FTC guidelines on comparative advertising and/orthat they have met the standards of the FDA/FTC.CompetitionPromotion of products, meetings, and services that competedirectly with those offered by the Academy is generally prohibited.Membership solicitation by organizations other than the Academyand the members of the Intersociety Liaison Committee andstate dermatology societies, which have established reciprocalagreements, is prohibited. Fundraising by organizations orindividuals other than the Academy is strictly prohibited.Display of Non-Academy Corporate RecognitionThe display of corporate recognition from organizations otherthan the American Academy of Dermatology is generallydiscouraged. The Academy will permit exhibitors to display onetable-top sign per organization. The size of the sign must besmaller than 5” x 7”.ProprietyPromotions deemed by the Academy, in its sole judgment, tobe indecent, offensive or otherwise inappropriate in content areprohibited.Interpretation and Application of GuidelinesAll matters and questions not specifically covered by theseGuidelines, or other specific Academy guidelines, are subject to thefinal decision of the Assistant Secretary-Treasurer of the Academy.TerminationThe Academy reserves the right to terminate any promotion thatcould reasonably be determined to affect adversely the goodwillor reputation of the Academy or its affiliates.ViolationsSpecific actions may be taken by the Academy for violation ofany provision of these guidelines. Violations of any Academypolicies, guidelines, rules or regulations may result in the loss ofpriority points for future space assignments and/or immediateremoval from the exhibit hall and/or denial of exhibit space atfuture meetings. The action taken will be determined on thebasis of the particular circumstances of the violations, but in casesinvolving major violations, may include legal action.Interpretation and Application of Rules and RegulationsAll matters and questions not specifically covered by these Rulesand Regulations are subject to the decision of the Academy.Exhibitors agree to comply with all subsequent reasonable rulesadopted by the Academy.TECHNICAL EXHIBIT PROSPECTUS | 13

INSURANCE, LIABILITY &INDEMIFICATIONInsuranceInsurance protection will not be afforded to the exhibitor eitherby the Academy or by the Colorado Convention Center.Exhibitors shall carry their own insurance to cover exhibit materialagainst damage and loss, and public liability insurance of at least$1 million per occurrence and $1 million aggregate, against injuryto the person and property of others.The exhibitor shall, at its sole cost and expense, procure andmaintain through the terms of the contract for exhibit space,workers’ compensation insurance in full compliance with allfederal and state laws governing all of the exhibitor’s employeesengaged in the performance of any work for the exhibitor.Policies shall list the Academy as a named additional insured.If requested by the Academy, exhibitor may be required toobtain and furnish the Academy with a certificate of insuranceevidencing the required insurance.Limitation of Academy LiabilityExcept as specified below, if, after the Space Application/Contract is entered into, the Academy fails or is unable toprovide an exhibitor with the opportunity to exhibit at the AnnualMeeting, and the exhibitor is not responsible for such failure, theexhibitor’s sole and exclusive remedy shall be the return of allmonies that it has paid in connection with the Space Application/Contract. In such case, the Space Application/Contract betweenthe Academy and the exhibitor shall automatically terminate, andthe Academy shall bear no further liability or responsibility undersuch agreement.Liability and IndemnificationThe exhibitor will be fully responsible for any claims, liabilities,losses, damages, or expenses relating to or arising out of anyinjury to any personnel of an exhibitor or to any other personor any loss of or damage to any property of an exhibitor or anyother property where such injury, loss or damage is incidentto, arises out of, or is in any way connected with the exhibitor’sparticipation in the Academy technical exhibits program, and theexhibitor shall protect, indemnify, hold harmless and defend theAcademy, its officers, directors, agents, members, servants, andemployees from and against any and all such claims, liabilities,losses, damages and expenses, provided that the foregoing shallnot apply to injury, loss or damage caused by or resulting fromthe negligence or willful misconduct of the Academy, its officers,directors, agents, members, or employees or the ColoradoConvention Center or its agents, servants or employees.Exhibitor further waives any claim against the Academy, itsofficers, directors, agents, members, servants and employees,arising out of the oral or written publication or republicationof any statement made in connection with the Annual Meetingby anyone not an employee of the Academy concerning theexhibitor or his/her exhibits, products or services.In case any part of the exhibition hall is destroyed or damagedso as to prevent the Academy from permitting an exhibitorto occupy assigned space during any part or the whole ofthe exhibition period, or in case the occupation of assignedspace during any part or the whole of the exposition periodis prevented by strikes, acts of God, war, terrorism, nationalemergency or other cause beyond the control of the Academy,then the exhibitor will be charged for space only for the periodthe space was or could have been occupied by the exhibitor;and the exhibitor hereby waives any claim against the Academy,its directors, officers, agents, members or employees for lossesor damages which may arise in consequence of such inabilityto occupy assigned space. In addition, the Space Application/Contract between the Academy and the exhibitor shallautomatically terminate, and the Academy, in its sole discretion,may choose to refund a portion of the fees paid by the exhibitortaking into consideration the expenditures and commitmentsalready incurred by the Academy.Governing LawExhibitors agree that any disputes between the Academy andthe exhibitor arising out of the exhibitor’s participation in theAcademy Annual Meeting shall be brought in the courts, andshall be governed by the laws of the State of Illinois.TECHNICAL EXHIBITORPERSONNELExhibitor RegistrationTechnical exhibitor registration instructions will be mailed to eachexhibiting firm in November.The exhibitor’s badge allows admittance to the exhibit hall and tonon-ticketed, non-surgical, concurrent, and general sessions on aspace available basis. No exhibitor will be admitted to the exhibitarea without an exhibitor badge. Exhibitor badges are to be usedfor exhibiting company employees or agents who are staffing thebooth. In order to avoid delays Onsite, it is advisable to advanceregister booth personnel. Exhibitors not pre-registered by theircompany must register on an individual basis Onsite. Thoserepresentatives registering Onsite will be required to completean Onsite registration form and submit it with proof of affiliationwith the exhibiting company. Both photo identification and proofof company affiliation are required. Exhibitor registration will beopen during the following hours:Onsite RegistrationCompanies that do not register their representatives by theadvanced registration deadline may register Onsite. Registrationfees must be paid at time of registration. No refunds will be issuedfor additional badges purchased and not used.Thursday, March 20.................................................8:00 am - 6:00 pmFriday, March 21......................................................8:00 am - 6:00 pmSaturday, March 22..................................................7:00 am - 5:00 pmSunday, March 23....................................................8:00 am - 5:00 pmMonday, March 24...................................................8:00 am - 5:00 pmBadge DistributionDeadline will be published in the registration materials mailed inNovember.Exhibitor Advance Registration - Mail in AdvanceEach company who registers their representatives by the discount14 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

egistration deadline is provided four (4) badges per 100 squarefeet of exhibit space. Additional representatives over theallotment may be registered for a fee. No refunds will be issuedfor additional badges purchased and not used. Registration feesmust be paid at the time of registration.Exhibitor Onsite Registration - Pick up OnsiteExhibitors may continue to register additional representatives;additional representatives over the allotment may be registeredat a fee of $50.00. Name Changes or substitutions will beprocessed Onsite at a fee as noted below. No refunds willbe issued for additional badges purchased and not used.Registration fees must be paid at the time of registration.These badges will be available for pick up on site by theindividual badge holder. Each individual requesting a badge willbe required to present photo identification. All badges must bepicked up individually.Exhibitor Onsite RegistrationCompanies that do not register their representatives by theadvanced registration deadline may register Onsite. Thoserepresentatives registering Onsite will be required to complete anOnsite registration form. Both photo identification and proof ofcompany affiliation are required.March 21-22, 2014: Each representative will be registered at a feeof $50.00March 23-25, 2014: Each representative will be registered at a feeof $100.00Name Changes or substitutions will be processed at a fee of$50.00 or $100.00 as long as the badge has not been printed.Those representatives registering Onsite will be required tocomplete an Onsite registration form. Both photo identificationand proof of company affiliation are required.Temporary Personnel ModelsTemporary booth personnel should be provided with the companyname, booth number, and company contact. These individualscannot gain entrance into the exhibit hall without a proper badge,and badges will not be issued unless the individual presentsexhibiting company documentation of their contracted workstatus. Attire of models shall be consistent with the professionalatmosphere of the Academy Annual Meeting.HousingHousing information will be available to all exhibitors in June atwww.aad.org.TravelTravel information will also be included in the Annual MeetingProgram Book mailed to each exhibiting company or online throughthe Academy web site, www.aad.org in November 2013.ParkingThere is limited parking available near the Colorado ConventionCenter. Please check for tow-away zones if you choose to park onthe street.Shuttle ServiceComplimentary shuttle service, for exhibitors who have bookedwithin the Academy housing block, will be provided exclusively bythe Academy between the Colorado Convention Center and selectofficial hotels beginning Thursday, March 20, 2014 and continuingthrough Tuesday, March 25, 2014. Shuttle schedules will beavailable at the Colorado Convention Center, and in the lobbiesof official Academy Annual Meeting hotels. Exhibitor-sponsored,or private shuttle buses, vans, or private car services are notpermitted to load or unload at the Colorado Convention Center atany time during the meeting dates (March 21-25, 2014).Media Related ActivityThe Academy’s Press Office is responsible solely for the extensivemedia activities conducted by the Academy, and does notinteract with technical exhibitor media matters. The Press Officedoes provide limited space near the Press Office for the displayof Exhibitor media materials. Exhibitor media materials may notbe displayed/distributed in any other location in the ColoradoConvention Center. Detailed information and guidelines will beavailable in the Exhibitor Service Manual.Press registrants of the Academy have access to the technicalexhibit hall during regular exhibit hours for reporting purposesonly. Television cameras/film crews are not permitted in thetechnical Exhibit Hall. Filming and photographing the technicalexhibits is prohibited.Exhibitors may not conduct media events in the technical exhibithall at any time during the meeting.Media related activities, involving medical personnel (physicians,residents, medical students, physicians assistants, nursepractitioners, registered nurses, and office staff), may notbe scheduled during the Academy’s educational and exhibitprogram hours. Media related activities are permitted at thefollowing times:Tuesday, March 18..................................................................... All DayWednesday, March 19............................................................... All DayThursday, March 20...........................Before 7:15 am & After 7:00 pmFriday, March 21................................Before 7:15 am & After 7:00 pmSaturday, March 22............................Before 7:15 am & After 7:00 pmSunday, March 23..............................Before 7:15 am & After 7:00 pmMonday, March 24.............................Before 7:15 am & After 5:30 pmTuesday, March 25.............................Before 7:15 am & After 5:00 pmAfter-Hours Admission to Exhibit HallDuring show days, exhibitors wearing badges may enter theexhibit hall at 8:00 am and may remain in the exhibit hall one halfhour after the close of the exposition.TECHNICAL EXHIBIT PROSPECTUS | 15

Orientation MeetingsCompanies who wish to hold staff orientation meetings within theconfines of their booth may do so two hours before the exhibit hallopens. Exhibit personnel must wear their badge in order to enterthe hall for these meetings. Do not arrange meetings with physiciansor individuals other than your booth personnel prior to the openingof the exhibit hall since they will not be allowed to enter. To gainadmittance to the hall, all individuals must be badged.Meeting RoomsThe Academy will not assign meeting space to companiesthat are not exhibiting at the convention. Meeting space isnot available at the Colorado Convention Center. Companiesplanning an event within a hotel near the Colorado ConventionCenter may request approval for space, through the Academy, bycompleting and returning an Exhibitor Function Request Form.An Exhibitor Function Request Form will be mailed with thebooth space confirmation and invoice in July.Space is not available at the Headquarter Hotel. Space requestedat other hotels will need to be secured independently, once it hasbeen approved by the Academy.Exhibitors will be notified of the status of their request within 10business days after it has been received. The exhibitor will then workdirectly with the hotel to finalize all arrangements. Only confirmedexhibitor functions and/or hospitality suites are permitted. (See Rules& Regulations – Exhibitor Meetings/Events).INSTALLATION & DISMANTLINGINFORMATIONInstallation of ExhibitsWednesday, March 19.............................................8:00 am - 5:00 pmThursday, March 20.................................................8:00 am - 6:00 pmFriday, March 21......................................................8:00 am - 6:00 pmAll exhibit crates must be empty and tagged for storage no laterthan 2:00 pm Friday, March 21.All installation must be completed by 5:00 pm, Friday, March 21.All large display crates must be removed from the exhibit floor by5:00pm on Friday, March 21, in order for the service contractor tohave access to install the aisle carpet. Display space not claimedand occupied by 2:00 pm on Friday, March 21, may be canceledor reassigned without notification or refund.If the exhibit is on hand, Academy reserves the right to:• Assign labor to set up any display that is not in the process ofbeing erected by 2:00 pm on Friday, March 21.• Order the removal of all display materials and crates not in theprocess of being set up by 2:00 pm on Friday, March 21.The charge for labor to complete either of these options will bebilled to the exhibitor and the Academy shall have no liabilityfor such work. Labor within the booth may be provided eitherthrough an exhibitor appointed contractor, the official servicecontractor or the Colorado Convention Center.All individuals working in the hall must be badged. Infants andchildren under the age of 16 are not permitted on the exhibitfloor at any time during installation and dismantling hours, duringshow hours, or before and/or after show hours.Dismantling of ExhibitsMonday, March 24...................................................5:00 pm - 9:00 pmTuesday, March 25...................................................8:00 am - 5:00 pmExhibits must not be disturbed, dismantled, or be in the processof being removed before 5:00 pm on Monday, March 24, 2014.Exhibitors dismantling before this time may lose earned prioritypoints and forfeit their company’s right to exhibit at futuremeetings of the American Academy of Dermatology.All exhibit materials must be removed from the exhibit areasby 12:00 pm on Wednesday, March 26, 2014. If the exhibitorfails to remove their materials from the exhibit area in a timelyfashion, the exhibitor shall indemnify, hold harmless and defendthe Academy from and against any and all fees or expensesthe Academy must pay to the Colorado Convention Center asa result of such late removal. Any property remaining in theexhibit area after the termination of the Annual Meeting maybe disposed of or stored, at the exhibitor’s sole cost, as theColorado Convention Center deems appropriate.OFFICIAL CONTRACTORS,SHIPPING & SERVICESOfficial General Service ContractorGeneral questions regarding any services should be directed to:Freeman4493 Florence StreetDenver, Colorado 80238-24779Phone: (303) 320-5100Fax: (469) 621-5614Email: FreemanDenverES@freemanco.comFreeman and all other contractors listed in the ExhibitorService Manual act on their own behalf in all arrangements withexhibitors and are not agents, employees or representativesof the Academy. All services or materials supplied by suchcontractors on order of the exhibitor will be billed directly by thecontractor to the exhibitor. Therefore, the Academy does notassume liability or responsibility for any act performed or omittedby such official contractors, and the exhibitor agrees to look onlyto such official contractors in such event.Official Drayage ContractorFreeman has been designated as the official drayage contractor. Theofficial contractor is responsible for maintaining all in and out trafficschedules at the show site and handling the move-in and moveoutof all exhibitors’ materials and equipment. Freeman maintainscontrol and has priority at the loading areas at all times.16 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

Advance Shipments — WarehouseAdvance shipments are made to the official drayage contractor’swarehouse and will be received as many as 30 days in advanceof the Academy Annual Meeting, stored and delivered to yourexhibit space.Direct Shipments — Colorado Convention CenterDirect shipments are made directly to the Colorado ConventionCenter loading dock for delivery to your booth and will bereceived beginning Wednesday, March 19, 2014. Detailed shippinginformation will be included in the Exhibitor Service Manual.Exhibitor Designated ContractorsIf an exhibitor is planning to utilize an outside contractor, theAcademy must receive written notification from the exhibitingcompany of the name, address and telephone number of itsdesignated outside contractor and the name of the designatedcontractor’s supervisor who will be responsible for Onsite workin the exhibit area no later than February 8, 2014. A Non-OfficialContractor form will be included in the Exhibitor Service Manual.Notice from the contractor shall not be considered sufficientevidence of the contractual relationship between the ServiceCompany and exhibitor.Exhibitor designated contractors shall carry their own insuranceto cover exhibit material against damage and loss, and publicliability insurance of at least $1 million per occurrence and $1million aggregate, against injury to the person and property ofothers.The exhibitor designated contractor shall, at its sole cost andexpense, procure and maintain through the terms of the contractfor exhibit space, workers’ compensation insurance in fullcompliance with all federal and state laws governing all of theexhibitor’s employees engaged in the performance of any workfor the exhibitor designated contractor.Policies shall list the Academy as a named additional insured.Exhibitor designated contractors must submit a certificate ofinsurance to the Academy office and General Service Contractorby February 8, 2014.Exhibitor designated contractors providing services at theAnnual Meeting are subject to any and all rules imposed by theColorado Convention Center and the Academy. Service desks ofany sort (including use of crates, stacks of ladders, gang boxes,etc.) will not, under any circumstances, be permitted in the aisles.Exhibitor designated contractors must not engage in thesolicitation of business on the exhibit floor for present or futureconventions. In order to protect the security of the exhibit hall,exhibitor designated contractors will not be permitted in theexhibit hall before or after designated exhibit hall access hours.Work PassesUnregistered exhibitor personnel and exhibitor designatedcontractors who would like access to the exhibit floor duringinstallation and dismantling hours will be required to show proofof affiliation with the exhibiting company or exhibitor designatedcontractor to receive a work pass. Work passes will be availablethrough the labor check-in desk near the General ServiceContractor Service Center. Work passes are not valid during showhours. Individuals will be asked to leave the floor and register asa technical exhibitor for a specific exhibiting company.Exhibitor Service InformationThe Exhibitor Service Manual contains all of the forms andinformation necessary for ordering labor and services at theAcademy Annual Meeting. The manual will contain order forms forservices such as rental furnishings, booth carpet, labor, signage,plumbing, floral, audiovisual, telephone, photography, electricalservices, rental displays and cleaning. Detailed informationregarding all work rules and specific rates will be included in theExhibitor Service Manual. The Exhibitor Service Manual will beavailable to you in November.Exhibitor Service CenterA service center located in the exhibit hall and staffed byrepresentatives of all official contractors will be open onWednesday, March 19, 2014 through Wednesday, March 26, 2014.Exhibit Hall LightingHalf Lighting will be provided during official setup anddismantling hours. During the meeting, lighting will be providedone hour before the opening of the exhibit hall until the closeof the exhibits each day. Exhibitors are not permitted to haveexhibit hall lighting dimmed or turned off.SecurityExhibitors are responsible for safeguarding their goods, materials,equipment and exhibits at all times. General guard service will beprovided by the Academy for the exhibition period to monitorexhibit hall access points, but neither the guard service, theColorado Convention Center or the Academy will be responsiblefor the loss of or damage to any property. The Academy stronglyencourages exhibitors to provide their own booth security.StorageCombustible/flammable materials such as brochures, literature,give-aways, etc. within exhibit booths are limited to a one-daysupply. Nothing may be stored behind booths including packingcontainers, carrying cases, etc. A limited amount of productstorage space will be available on the exhibit floor. Reservationsto secure a portion of this space must be made in advance tothe General Service Contractor. Storage reservation forms will beincluded in your Exhibitor Service Manual. Availability is limitedand will be confirmed on a first come/first served basis andcharged by the cubic foot. All other exhibit materials must bestored inside the exhibit booth.TECHNICAL EXHIBIT PROSPECTUS | 17

REGISTRATION MAILING LISTSThe Academy provides advance and post meeting registrationmailing lists. The lists are available for rental for a one-timeuse only basis. This offer is available exclusively to confirmedexhibitors of the 72th Annual Meeting. The order form will beavailable with the registration material in November.MEMBERSHIP MAILING LISTSThe Academy’s membership list is more current and accuratethan any other dermatology list available in the market. TheAcademy membership database is updated daily and we areable to provide data sorted in a number of ways. Because ofthis, Academy lists are widely utilized by both major medicalpublishers and pharmaceutical companies.For more specific details on your desired sort (counts, geographicbreakdowns, custom sorting capabilities, etc. ), cost information,or other questions, please contact:Barbara PaezPhone: (847) 240-1297e-mail: mailinglist@aad.orgDistribution of Academy Member InformationThe Academy rents its membership mailing list, which includesmailing addresses only, in accordance with these and other, morespecific guidelines. The Academy does not rent or otherwisedisseminate other member information, including but not limitedto e-mail addresses and fax numbers, to other organizations.With the exception of the Academy approved recognitionprograms, Academy logos, seals, trademarks, service marks, orother similar property rights, including those that are in disuse,may not be used in connection with any product or advertisingmaterials displayed or distributed.EDUCATIONAL CONTRIBUTIONS& SPONSORSHIP OF OFFICIALACADEMY ANNUAL MEETINGACTIVITIESPrinciples of Corporate RelationshipsThe Academy has mutually beneficial relationships withcorporations and offers opportunities to work effectively andappropriately with industry in support of our mission. As such, allcorporate arrangements must relate to the organization’s mission,and are subject to the following guidelines.• General GuidelinesWhen appropriate, the Academy may pursue corporaterelationships to support activities that further the Academy’smission. These relationships primarily include grants andsponsorships. Advertising, exhibiting, member serviceproviders and affinity relationships also constitute corporaterelationships, and are governed by the policies for thoserespective programs.The Academy maintains complete control of the development,implementation and assessment of all content and materialsrelated to its programs.Corporate donors and sponsors must represent a product orservice that is compatible with the Academy’s mission, its policiesand its values.The Academy accepts support from corporations only ifacceptance does not pose or imply a conflict of interest andin no way impacts the objectivity of the Academy and itsprograms.Where appropriate, the Academy seeks funding from a varietyof sources. Occasions may arise when support of a specificprogram from a single source is necessary or appropriate,but special care will be taken in these circumstances to avoidconflicts of interest or any perception of conflict of interest.Solicitation of support (grants, contributions, sponsorships,underwriting, etc.) for the Academy and its programs are to becoordinated through the Development Department. Individualmembers and chairs of programs may work with the Director ofDevelopment to identify potential grant sources.Corporations providing support to the Academy are regularlyrecognized in appropriate forums, including, but not limited to,the program funded. No product brand names will be used inrecognition or on sponsored items.The Academy name, logos and/or other identifying informationare valued and may only be used on non-Academy materialswith the approval and written consent of the Academy Boardof Directors or their designees and in accordance with anappropriate license/royalty agreement.No funds should be accepted with real or apparentexpectations of reciprocity from industry.18 | AMERICAN ACADEMY OF DERMATOLOGY ∙ 72ND ANNUAL MEETING

The Academy supports ethical relationships between membersand industry and provides guidance for this relationship in thefollowing:• AAD Code of Medical Ethics for Dermatologists AAD Principlesof Professional ConductAll member relationships with industry are disclosed in writingor verbally when decisions are made on Academy matters atofficial Academy group meetings. The forms and guidelinesfor appropriate disclosure can be found on the AAD Websiteunder Dermatology Professional. These forms are periodicallyreviewed and updated. Officers, Board of Directors, membersand senior staff are required to submit, yearly, a completedAcademy and Association Disclosure Statement of PotentialConflict of Interest. Disclosure Statement guidelines areoutlined in the Administrative Regulation (AR) on Policy andProcedures Regarding Actual or Potential Conflicts of Interest.Speakers and Faculty at AAD meetings are required to submit:- A Pre-Invitation Disclosure Form- Program Book Comprehensive Disclosure FormAuthors submitting a manuscript to Journal of the AmericanAcademy of Dermatology (JAAD) are required to submit:- Author Conflict of Interest StatementThe American Academy of Dermatology encouragescontributions to dermatology that will eventually result inimproved patient care. The following types of support arewelcomed:• Support for Academy-sponsored educationalprograms• Support for public education initiatives• Support for new web-based activitiesThe Academy also encourages industry support to various eventsand services associated with the Annual Meeting. Recognitionof support is given through listings in the Program Book and inother Academy publications.For further information regarding areas of educational supportand/or industry sponsorship, you may contact:Miriam St. JonAmerican Academy of Dermatology930 East Woodfield RoadSchaumburg, IL 60173Phone: (847) 330-0230E-mail: mstjon@aad.orgADVERTISING OPPORTUNITIESThe AAD offers several advertising programs in conjunction withthe Annual Meeting, which are designed to help you maximize yourexhibit investment. Advertising space sells out quickly, so please besure to contact our advertising sales representatives today!Scientific Program Books (advance and onsite); MeetingE-News; Event 365 website; Doctor’s Bag; and IndividualHotel Door Drops.Representative: Cathleen Gorby, Ascend MediaPhone: (913) 780-6923Fax: (913) 780-4344E-mail: cgorby@ascendmedia.comShuttle Bus AdvertisingRepresentative: Erroll Hotard, ETSPhone: (703) 503-5100 x330Fax: (703) 503-5152E-mail: erroll@eventtrans.comDermatology WorldAdvance mailing & bonus distribution onsiteRepresentative: Kelley Kennedy-Lapping, The Townsend GroupPhone: (301) 215-6710 x124Fax: (301) 215-7704E-mail: kkennedy@townsend-group.comJournal of the AAD (JAAD)Advance mailing & bonus distribution onsiteRepresentative: Aileen Rivera, ElsevierPhone: (212) 633-3721Fax: (212) 633-3820E-mail: a.rivera@elsevier.comExhibit Advisory CommitteeThe Exhibit Advisory Committee was established to act in anadvisory capacity to the Academy regarding issues and concernsaffecting exhibitors. This committee meets in conjunction withthe Academy Annual and Summer Meetings. Exhibitors areencouraged to express their viewpoints and concerns to theAcademy and/or Committee Members.Current MembersMichelle Pflug............................................................................ AbbottLisa Otis................................................................................... AllerganEllen Marucci................................................................ Beiersdorf, Inc.Lorri Harrell........................................................Dermpath DiagnosticsBrent Petersen.......................................... Galderma Laboratories, L.P.Keith Flanders................................................................... Intendis, IncGene Colon............................................................................... L’OrealFred Elsass...............................................................................MidmarkShelly Cropper................................................................... NeutrogenaPatty Rohrkemper.....................................................Proctor & Gamble2012TECHNICAL EXHIBIT PROSPECTUS | 19