Transform Tomorrow - Aegon

Responding to the realities of a changing environmentAEGON’s actions• Lower interest rates• Changing distribution landscape• Market entry of nontraditionalcompetitors• Customer needs• Higher capital requirements• Active (re)pricing strategy► Focus on creating value► Make products less sensitive to interest rates► Introduce more fee-based components• Getting closer to our customers► Build new distribution capabilities• Reducing costs and improve service► Increase efficiency and accuracy► Improve quality of service levels• Addressing real customer needs► Redesign products and services► Offer simple and transparent products• Maintaining a strong capital position7