Johnson said: “No man but a blockhead everwrote except for money.” 62Finally, in contrast to its earlier overemphasison the fourth fair use factor – the effect of thecopying on the market for the original work –the Court now gave it no more weight than anyof the others. 63 It sent the case back to the lowercourts to make the final decision on fair use.Fair Use and the Problemof UnpredictabilityAsserting fair use has always been difficultbecause of its unpredictability. Each case turnson its particular facts. Since the four factors aremalleable and partly subjective, even a rigorousanalysis of each of them doesn’t necessarilypredict the result.For example, even though the Supreme Courtrecognized 2 Live Crew’s parody of “Oh, PrettyWoman” as a probable fair use, other rap musicborrowings have not fared as well. One of theearly court decisions on sampling, in fact, didnot even mention fair use – the court simplyquoted the Old Testament (“thou shalt notsteal”) and left it at that. 64 Some later decisionsrecognized the importance of borrowing tomusical creation, 65 but the legal uncertaintysurrounding sampling, along with the clearanceculture, has greatly undermined the creativity ofhip hop artists.Fan sites and fan fiction also exist in legallimbo. Fan sites’ musings, gossip, photos,reviews, plot summaries, transcripts, and use ofcopyrighted characters in new (and sometimesrisqué) fictions mix original commentary withborrowed material in a way that should havea strong claim to fair use. Yet entertainmentcompanies generally view any copying – andsometimes even paraphrases – as infringement.The decided cases aren’t typical of fandom becausethey tend to involve highly commercial effortsto exploit copyrighted works. A court ruledin 1993, for example, that a book consistinglargely of detailed summaries of episodes fromthe Twin Peaks TV show did not qualify for fairuse. A book of “Seinfeld” trivia met the samefate; in both cases, the courts found much moredirect copying than transformative use, and afor-profit motive that interfered with the copyrightowners’ potential market for “derivativeworks.” 66 But when novelist Alice Randall copiedplot elements and characters from Gone Withthe Wind for purposes of parody and critique, anappeals court found that the fair use defense wasavailable, and reversed an injunction that hadsuppressed the book. 67Political commentary also has a strong claimto fair use. One court accepted the defense wherea cult de-programmer got hold of a privateseminar’s course manual, hired two experts tocritique it, and then posted their reports, whichquoted the manual, on his Web site. 68 But anewspaper that published six standardized testsin their entirety in order to stir public debateabout their educational value lost on fair use; thejudge thought that the paper could have madeits point by quoting only parts of the tests. 69And a satirical look at the O.J. Simpson case,rendered in the doggerel rhyme scheme of theDr. Seuss books and borrowing some of theirsignature images, was ruled ineligible for fairuse largely because it wasn’t a true parody – itdid not ridicule Dr. Seuss but simply copied hisstyle and characters to tell a version of the NicoleSimpson murder story. 70Similarly with news reporting, even thoughit is specifically mentioned in the fair use law,judges’ conclusions are hard to predict. When aTV station broadcast 30 seconds of video footagedocumenting the Los Angeles police beating ofa civilian, an appeals court said this took theheart of the video and affected owner’s ability tomarket it; it reversed a lower court ruling in favorof fair use. 71 When Reuters distributed the sametapes to its subscribers without authorization,the courts balanced the factors and again foundno fair use. 72 But when Court TV used parts ofthe footage to promote its coverage of a trial ofsome of the officers involved in the beating, thecourt found fair use. 73 And a newspaper thatpublished a nude photo of Miss Universe PuertoRico without authorization was engaged in fairuse because, according to the court, the photowas “particularly newsworthy.” 74In 2000, copyright expert David Nimmerindependently analyzed the four factors in everyfederal court case on fair use since the Supreme10 Will Fair Use Survive?
Court’s “Oh, Pretty Woman” decision in 1994,and came to a sobering conclusion. Nimmerfound virtually no correlation between hisobjective four-factor inquiry and the courts’ultimate rulings on fair use, or on any of thefactors. That is, he found that judges tend to“align the four factors” to fit the result thatthey think best, rather than evaluating themobjectively. Nimmer concluded that “hadCongress legislated a dartboard rather than theparticular four fair use factors embodied in theCopyright Act, it appears that the upshot wouldbe the same. … It is largely a fairy tale to thinkthat the four factors determine resolution ofconcrete fair use cases.” 75Other scholars have been equally vocal aboutthe unpredictability of fair use. Michael Madisondescribes the doctrine as “so fragmented asto make it useless as a predictive device,” andabstract “to the point of incoherence.” 76 KennethCrews says: fair use “has been derided as amongthe most hopelessly vague of legal standards”;it causes “ample confusion among lawyers andlaypersons alike, who often need to understandits nuances and live by its tenuous and fragileprinciples.” 77Nevertheless, Crews adds, fair use “is anessential element of effective communicationand education,” and “a crucial bridge for thewidespread sharing of ideas.” 78 Althoughthe bottom-line issue is always whether anunauthorized use is basically fair, the four factors,and the examples listed in the statute, are still thebest guide to how that fairness question shouldbe resolved.Free Expression, Fair Use, andTrademark LawTrademarks and “service marks” – thoseubiquitous slogans, signs, and symbols thatpervade our culture – are governed by a separatelegal doctrine from copyright. Yet the freeexpression problems that arise with overly zealousattempts to enforce trademark rights are similarto the fair use dilemmas in copyright law; andoften, companies make both types of claims.Trademark is governed by state law and thefederal Lanham Act, whose basic purpose is toprotect consumers by enabling them to rely onwell-known marks to identify quality goodsand services. The law prohibits businesses fromtrying to pass off shoddy products using thegood names of established brands.The first requirement for a federal trademarksuit, therefore, is that someone has improperlyused, “in commerce,” a logo, set of words, orother “registered mark” in connection with the“sale, offering for sale, distribution, or advertisingof any goods or services.” 79 “Commerce” hasa broad meaning, but sometimes a court willfind that a borrowing doesn’t pass this minimalthreshold. For example, an advocacy group’s useof the term “Star Wars” to oppose the ReaganAdministration’s military defense plans was heldnot to be “in commerce.” 80“It is largely a fairy tale tothink that the four factorsdetermine resolution ofconcrete fair use cases.”The second requirement is that the borrowingcreate a “likelihood of confusion” with thetrademark owner. If consumers will probably notbe confused about the source of the product orservice, there is no trademark infringement. Inmany cases, the courts don’t need to address fairuse or other possible defenses because there isno real likelihood of confusion. A good examplecomes from a suit brought by Hormel Foods,makers of Spam, against the producers of a filmcomedy with a porcine Muppet character called“Spa’am.” 81 Likewise, when Fox Broadcastingsued Al Franken for borrowing its slogan, “fairand balanced” in his book Lies and the LyingLiars Who Tell Them: A Fair and Balanced Look atthe Right, a federal judge found the suit “whollywithout merit,” because “there is no likelihoodof confusion as to the origin and sponsorship ofthe book.” 82But confusion is a malleable concept, whichmeans that courts may overlook free expressionBrennan Center for Justice 11
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48 See Katie Dean, “Eyes on the P
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109 Not an exact quote. See Alan Al
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