legal action as long as eInfoworld “is not usedto confuse, mislead or misinform any readerof the source or content of the information onthe site,” and “there are no negative statementsabout IDG or any of its subsidiary companies.”Bradley complied with the first request, butnot the second. Her home page now reads:“eInfoworld is about information. It begins withthe story of a domain name fight. IDG does notown eInfoworld.com. Reverse domain hijackingfailed. See entire story on this site: taking on acorporate law firm and winning. No lawyers.You never know what you can do until you try.”She added that IDG had recently published TheDummies’ Guide to Domain Names (IDG ownsthe “Dummies” series), and wondered “if theyuse themselves as a case study.” 202Star WarsIn 1997, Vermonter Steve Mount createdthe personal Web site www.Tatooine.com. Ashe explained, Tatooine is “the planet whereeverything gets started” in the first film of theStar Wars trilogy – “A harsh desert world withtwin suns, Tatooine is home to Jawas, SandPeople, banthas, krayt dragons, dewbacks,rontos, human settlers, and the aliens, criminals,and smugglers who populate the Mos EisleySpaceport.” 203 Mount did not intend a fan site,but because he was planning to host a “MosEisley Spaceport” bulletin board, he chose aURL with a Star Wars theme.The bulletin board, he told us, “wasn’t StarWars related – it was just a bunch of guys whogot online to chat once in a while. We did notuse any graphics or images from the movie.”His “Tatooine” site tracked gasoline prices inVermont, published fiction, poetry, and familyphotos, described episodes of various TVprograms, and hosted Web pages for the 1989University of Vermont graduating class. 204A cease and desist letter from LucasFilm,owner of Star Wars, arrived in January 2000.Although it referred, in boilerplate fashion, toboth copyright and trademark infringement, theletter did not point to any copyrighted text orimages that Mount had appropriated, beyondthe single word Tatooine; it was therefore reallyonly a trademark claim. Failure to respondwithin ten days, the letter said, “may result inthe initiation of legal proceedings.” 205After receiving the letter, Mount told us, he“contacted people visiting my bulletin board,”and others on the Web, “to see if there wasany support for me keeping the site.” He alsogenerated publicity; but in the end decidedthat “it was an expensive proposition to fightthis kind of a suit,” and he lacked the resources.“There was a lot of moral support. My argumentswere that I was protected under fair use sinceit was not a commercial site and that the namewas derivative of place names and earth.” But “Ihad to make arguments to LucasFilm and hopethey would say ‘oh yeah, you’re right,’ but theyweren’t buying it.”Within a week, they came to an agreement,whose terms, he says, are confidential, beyondthe fact that he handed over the domain nameand received “certain technical concessions”– for example, “that hits to Tatooine.com, forsome period of time, would continue to come tome.” 206 Mount said: “I think I could havemounted a good defense if I had the wherewithal,but it wasn’t worth it. Too bad LucasFilm didn’tdo anything with the URL; it just links to www.starwars.com. It died an ignominious death – itwas sad and disappointing that nothing specialwas done with www.tatooine.com.”We think Mount would have had agood chance of keeping “tatooine.com”had this dispute gone to court. His site wasnoncommercial and not likely to be confusedwith an official Star Wars site, and he hadchosen the name in good faith. 207An Unappreciated Baseball FanThe former owner of a fan site devoted tobaseball player Manny Ramirez started the sitein the mid-1990s on his college server. It was,he told us, the “first real fan site” where peoplecould support Ramirez and share messages. InJanuary 2002, he acquired www.mannyramirez.com; he moved the content from his collegeserver to the new site in April 2002.About a year later, he received a letter fromthe athlete’s attorneys telling him to ceasehis use of the domain name because it would“cause the public to believe” that the site wasoperated, sponsored, or authorized by MannyRamirez. 208 He consulted several attorneys, buteach required a substantial fee. Ultimately, he40 Will Fair Use Survive?
epresented himself and settled with Ramirez’sattorneys. He cannot disclose the terms, butsince he no longer operates the site, we can inferthat he relinquished the domain name. He saysthat he gained “valuable knowledge that willinform his decisions in this area in the future.”When he first created the site, he “had no clueabout the legality, I just put it up as a fan,” and“I didn’t know that I could be taken to court.”He told us that the experience had “soured” himon “superstars,” and called it “unfortunate whenlawyers need to get in the way,” since “at the endof the day you are only trying to be a fan.”The athlete’s claim of trademark infringementwas not very strong because there wasunlikely to be confusion about sponsorship,the fan site was apparently noncommercial,and the URL was not registered in bad faith.Decisions by UDRP panels have allowed similaror identical names to be used by fans unlessthe site is simply a placeholder, there is a substantiallikelihood of confusion, or the owneris acting in bad faith. 209Preserving WildlifeIn May 2004, Google received a take-downletter alleging copyright infringement on asite devoted to wild animal preservation. Thedispute was really about a contract for redesignof the site. The designers, who claimed theyhad not been paid for their work, evidentlythought that getting the site taken downby asserting copyright in the design wouldgenerate the desired payment. The site ownerdid not acquiesce, and a lawsuit was filed.It settled when the site owner paid a portionof the designers’ bill; the court, he told us,threw out the copyright claim. Reflecting onthe experience, our interviewee critiqued theDMCA take-down procedure: “just becausesomeone is crying wolf doesn’t mean you haveto respond.”Strong or Reasonable DefensesThe National DebateOne of the most striking examples of anill-advised cease and desist letter came fromThe New York Times and sought to suppressa parody of the Times’s corrections page thatappeared on “TheNationalDebate.com.” 210Robert Cox, operator of The National Debate,told us that the conflict began in 2003 whenhe became concerned that the Times requiredeveryone except op-ed columnists to publishcorrections; the op-ed writers were permittedto decide this on their own. To protest thispolicy, he began chronicling errors in op-edcolumns and publishing them on a “ColumnistCorrections” page.“...routine elevationof copyright to a right ofcensorship could easily squelchactive debate and criticismof important ideas.”Around this time, Times columnist MaureenDowd wrote a column quoting President Bushand, according to Cox, “she manufactured thequote by taking something he actually said andputting in ellipsis dots, materially altering whathe said.” 211 Cox phoned the Times repeatedlyabout the Dowd column. “The column waspublished on Wednesday and was syndicated onThursday, so there was time to correct before itgot printed in other papers. But when I finallyreached someone, I received questions like ‘Whoare you with?’ and ‘Do you have an ax to grindagainst Maureen Dowd?’ I spent the next yeartrying to use my blog and emailing other forumsto get the message out – to pressure Dowd toissue a correction.”A fellow journalist suggested that Cox tweakthe Times by parodying its corrections page.He took both liberal and conservative op-eds,and wrote fake corrections “in a Times-esquestyle. People in the blogosphere thought it wasvery funny.”The Times did not. Its March 2004 takedownletter to the ISP Verio demanded that itblock the corrections page. 212 (Cox also receiveda cease and desist letter.) Verio told Cox thathe had to remove the page within 72 hours;otherwise his site would be shut down.Brennan Center for Justice 41
- Page 1 and 2: WILLFAIR USESURVIVE?Free Expression
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- Page 5: ContentsExecutive Summary . . . . .
- Page 9 and 10: unhappy years of World War II.” 1
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- Page 15 and 16: CHAPTER 1The Legal LandscapeThis ch
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- Page 21 and 22: CHAPTER 2Quoting Sartre, Using Prok
- Page 23 and 24: owned by Gallimard [the French publ
- Page 26 and 27: well, this and this person gave it
- Page 28 and 29: you can do with the pages of Time a
- Page 30 and 31: going to start writing letters for
- Page 32 and 33: causing problems for our communitie
- Page 34 and 35: or Not’ people. So we took it dow
- Page 36 and 37: The American Pool Players Associati
- Page 38 and 39: “Paris Hilton Sex Tape” 150 (ho
- Page 40 and 41: howardhallis.com,” a comedy and c
- Page 42 and 43: legitimate borrowing of protected m
- Page 44 and 45: Dan Hamilton, managing editor of th
- Page 48 and 49: At that point, Cox took to the blog
- Page 50 and 51: her books, but not created by Anne
- Page 52 and 53: CHAPTER 5Internet Infidels and Home
- Page 54 and 55: she attributed to the many form let
- Page 56 and 57: “Without his permission, the gove
- Page 58 and 59: eproducing an artwork in a book wit
- Page 60 and 61: ConclusionWhat can we learn from th
- Page 62 and 63: Reiff thought that instead, the gov
- Page 64 and 65: Endnotes1 Mattel v. Walking Mountai
- Page 66 and 67: 48 See Katie Dean, “Eyes on the P
- Page 68 and 69: 109 Not an exact quote. See Alan Al
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- Page 72 and 73: 215 “MBA Legal Defense Initiative
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