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–WAY-FINDING SIGNAGE–When implemented properly, a way-finding program can reduce vehicle usage, improvesafety, balance spending in all districts and help visitors discover landmarks they’d easily miss.As to not burden the City with the expense, the CTID commissioned a preliminary study onway-finding in Coronado. Eighteen organizations, both civic and private, provided their opinionsand shared their expectations.In August the firm that lead the project (Merje) presented its initial findings to the CTID andthe contributing stakeholders. City Council will hear a complete report and options for movingforward.–SOCIAL MEDIA–In FY13 the CTID launched the Coronado Tourism Facebook page to accompany its presence onTwitter. So it does not duplicate efforts of other Coronado organizations, the CTID pages mostlyrepurpose guest comments about our community. In effect, those who share their Coronadoexperience become brand ambassadors. No amount of advertising is more genuine or costeffective.C T I D A n n u a l R e p o r t F Y 1 310
A N N U A L C T I D B U D G E TFinal Budget Pacing Requested Projected ProjectedFY12 FY13 FY13 FY14 FY15 FY16REVENUECTID Assessment $517,682 $545,000 $545,000 $545,000 $560,000 $576,000Balance carry forward $80,776 $4105 $2,755 $1,963 $1,663 $3,363TOTAL REVENUE $598,458 $549,105 $547,755 $546,963 $561,663 $579,363EXPENSESMARKETINGNational Marketing*Advertising Campaigns $253,304 $203,000 $203,220 $201,000 $211,660 $220,115Public Relations $60,000 $60,000 $60,000 $60,000 $60,000 $60,000Creative Development $25,000 $25,000 $25,000 $25,000 $20,000 $20,000SDTA/MC Fees, Research & Images $20,000 $42,000 $41,780 $42,000 $48,340 $49,885National Marketing Total $358,304 $330,000 $330,000 $328,000 $340,000 $350,000Local MarketingAdvertising Campaigns $72,067 $75,000 $71,415 $73,000 $75,000 $75,000Creative Development $5,994 $11,605 $9,997 $5,000 $5,000 $7,500Local Marketing Total $78,061 $86,605 $81,412 $78,000 $80,000 $82,500Way-Finding Signage Study $29,850 0 0 0 0 0Mobile Application Development $9,015 $5,000 $2,608 $7,500 $5,000 $5,000Sub-total $475,230 $421,605 $414,020 $413,500 $425,000 $437,500OPERATIONSExecutive Director $70,000 $70,200 $73,510 $72,350 $72,350 $72,350Admin. expense $2,186 $5,000 $3,968 $3,000 $4,000 $4,000Accounting $1,075 $750 $3,300 $1,250 $1,250 $2,000Legal $315 $750 $225 $500 $500 $500Insurance $2,448 $2,500 $2,124 $2,500 $3,000 $3,000Rent $3,600 $7,200 $7,200 $8,400Sub-total $76,024 $79,200 $86,727 $86,800 $88,300 $90,250GRANTSCommunity Grants + Promotion Sub-total $19,449 $20,000 $20,045 $20,000 $20,000 $20,000TOTAL Expense $570,703 $520,805 $520,792 $520,300 $533,300 $547,750GROSS OPERATING PROFIT Sub-total $27,755 $28,300 $26,963 $26,663 $28,363 $31,613OTHERContribution to Long Term Planning Fund $25,000 $25,000 $25,000 $25,000 $25,000 $25,000BALANCE $2,755 $3,300 $1,963 $1,663 $3,363 $6,613PLANNING RESERVE FUND (Cash On Hand)Long Term Planning Fund $25,000 $50,000 $50,000 $75,000 $100,000 $125,000* Scope of SDTA work to be negotiated
Page 1 and 2: CoRonADo TouRISm ImpRovemenT DISTRI
Page 3 and 4: Honorable Mayor TanakaAnd Members o
Page 5 and 6: This annual report documents the ac
Page 7 and 8: The marketing efforts of the CTIDco
Page 9: In February 2013 the Board approved
Page 13 and 14: In calendar year 2012 the CTID mark
Page 15: -COMMUNITY GRANTS-The Board believe

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