here - Coronado Tourism Improvement District

New international non-stop flights to San Diego from London and Tokyo were announced inFY13. Travel columnists, reporters and bloggers in the UK and Japan were quickly enlisted forcoverage by the CTID PR team.Over 30 writers, broadcast talent and news assignment editors have reported from Coronadoafter receiving carefully crafted news releases. Each season afforded fresh content and eventsfor the CTID PR team to use to keep Coronado in headlines. To date, public relations mediacoverage was valued at $1.8 million. It is expected to reach $2 million, doubling the total in FY12.The list of high profile media outlets that have provided features, articles and mentionsof Coronado includes:New York Times Univision Los Angeles TimesTravel Channel Today Show San Diego MagazineDallas Morning News Travel Magazine Irish Sun NewspaperGood Morning America Kyodo Japan AAA Westways–BOOKKEEPING/TAXES/ACCOUNTABILITY–In the most recent fiscal year the CTID strengthened its financial accountability and brought itcloser to home. In July, Island Bookkeeping was retained to serve as an independent resource forbookkeeping and financial reporting. At the same time, Considine and Considine, an accountingfirm that serves a number of Coronado organizations, was retained to file the CTID’s tax returns.As a part of the CTID’s agreed upon procedures with the City, the Board maintains a series ofsafeguards that promote transparency and security. The Treasurer approves all payables preparedby the Executive Director. All checks over $100 must be co-signed by any combination of theChairman, Treasurer and Executive Director. Bookkeeping and bank statement reconciliation arehandled off-site by Island Bookkeeping.–COLLABORATION–Beyond the CTID grants that support Coronadoevents, the Board purposefully shares itsresources and opportunities. Again in FY13 theCTID promoted Coronado including some of itsorganizations. Examples include:• Providing video/photo assets to CoronadoFloral Association, Coronado Chamber ofCommerce and Coronado MainStreet sothey can better market their annual eventsC T I D A n n u a l R e p o r t F Y 1 3• Promoting the digital distribution of theCoronado Visitor Guide and CoronadoHoliday Guide to 76,000 San Diegans• Including Lamb’s Players Theatre,Coronado Community Center andGlorietta Bay Inn in holiday TV coverage• Profiling all tourism-based businesses andcommunity events on Visit Coronado app• Featuring a variety of new Coronado businesses in marketing• Sharing photo assets with the City of Coronado for outreach to residents8