here - Coronado Tourism Improvement District

A N N U A L C T I D B U D G E TFinal Budget Pacing Requested Projected ProjectedFY12 FY13 FY13 FY14 FY15 FY16REVENUECTID Assessment $517,682 $545,000 $545,000 $545,000 $560,000 $576,000Balance carry forward $80,776 $4105 $2,755 $1,963 $1,663 $3,363TOTAL REVENUE $598,458 $549,105 $547,755 $546,963 $561,663 $579,363EXPENSESMARKETINGNational Marketing*Advertising Campaigns $253,304 $203,000 $203,220 $201,000 $211,660 $220,115Public Relations $60,000 $60,000 $60,000 $60,000 $60,000 $60,000Creative Development $25,000 $25,000 $25,000 $25,000 $20,000 $20,000SDTA/MC Fees, Research & Images $20,000 $42,000 $41,780 $42,000 $48,340 $49,885National Marketing Total $358,304 $330,000 $330,000 $328,000 $340,000 $350,000Local MarketingAdvertising Campaigns $72,067 $75,000 $71,415 $73,000 $75,000 $75,000Creative Development $5,994 $11,605 $9,997 $5,000 $5,000 $7,500Local Marketing Total $78,061 $86,605 $81,412 $78,000 $80,000 $82,500Way-Finding Signage Study $29,850 0 0 0 0 0Mobile Application Development $9,015 $5,000 $2,608 $7,500 $5,000 $5,000Sub-total $475,230 $421,605 $414,020 $413,500 $425,000 $437,500OPERATIONSExecutive Director $70,000 $70,200 $73,510 $72,350 $72,350 $72,350Admin. expense $2,186 $5,000 $3,968 $3,000 $4,000 $4,000Accounting $1,075 $750 $3,300 $1,250 $1,250 $2,000Legal $315 $750 $225 $500 $500 $500Insurance $2,448 $2,500 $2,124 $2,500 $3,000 $3,000Rent $3,600 $7,200 $7,200 $8,400Sub-total $76,024 $79,200 $86,727 $86,800 $88,300 $90,250GRANTSCommunity Grants + Promotion Sub-total $19,449 $20,000 $20,045 $20,000 $20,000 $20,000TOTAL Expense $570,703 $520,805 $520,792 $520,300 $533,300 $547,750GROSS OPERATING PROFIT Sub-total $27,755 $28,300 $26,963 $26,663 $28,363 $31,613OTHERContribution to Long Term Planning Fund $25,000 $25,000 $25,000 $25,000 $25,000 $25,000BALANCE $2,755 $3,300 $1,963 $1,663 $3,363 $6,613PLANNING RESERVE FUND (Cash On Hand)Long Term Planning Fund $25,000 $50,000 $50,000 $75,000 $100,000 $125,000* Scope of SDTA work to be negotiated