Sound and Communications - July 2008 Issue

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Interfacing With Worship Leaders Part 2Sharing my secrets and strategies.By David Lee Jr., PhDA vital role that systems integratorsplay in the House of Worshipmarket is to help leaders understandhow to use media effectively toenhance the worship experience. Iam frequently hired to help worshipleaders determine the true state oftheir media use during their servicesand in their office facilities. In Part1 (June 2008), I presented a processthat I typically follow to understandand evaluate the communicationneeds and effectiveness of media usein a house of worship.Presented here again, this five-partprocess includes: (a) scheduling ameeting with the entire, or relevant,house of worship staff to provide anoverview of media use in a house ofworship facility that can enhance theworship experience; (b) observinghow the staff is using media duringworship services; (c) observinghow media technologies are used tomanage data and information in theoffice setting; (d) preparing a writtenreport of my findings and recommendations;and (e) presenting an oralreport of the findings to the staff.Last time, I emphasized the philosophicaland practical discussionthat I present to leadership and staffregarding the use of audio technologiesduring a worship service. Here,I will expand this discussion to includethe use of visual technologies.Effective humancommunication in tandemwith appropriate mediause will significantlyenhance worship.Then, a small bit about creating andpresenting the final report.You know well that we live inan image-driven world. There is asignificant increase in the use ofvisual technologies in house of worshipsettings. However, the grade Iwould give to summarize the “effectiveuse” of visual technologies inmost churches would be a C+ to B-.I don’t mean that to sound critical.This means that you and I have theopportunity to help them understandhow to use visual technologies moreeffectively.We are accustomed to consumingattractive visual information inshopping malls, airports and sportscomplexes that attract us and enhanceour shopping, flying or sportingexperience. If the display grabsour attention, the chance that wewill retain the information improvessignificantly. Thus, I help the leadershipand team members to understandthat the effective use of imagemagnification (IMAG) is a measurementof credibility that people use toqualify their worship experience. UseIMAG poorly, people are distracted;use IMAG well, people connect withthe images, worship is enhancedand they realize a positive worshipexperience.On the scheduled Sunday, Iobserve the leadership and staff asthey use media during the worshipservice. On numerous occasions,I take my small video camera andrecord a wide shot of the auditorium.I want to see the video screens andhear the live audio. I try to takemy notes discretely. For example, Itry not to look at the front-of-houseperson or video director, and thenwrite a note. Looking at people andthen writing notes usually makesthem even more insecure than theyalready feel while I am on their turf.My goal is to gather and re-createinformation that creates a picture ofthe actions taken by the audiovisualteam. I note the quality of the audiomix (blending, volume, etc.), howoften they look at the stage versusdown at the mixing board and reactionsto problems that occur. I alsouse the video recorder, or smalldigital camera, to capture the actualtechnologies (mixer, reverb, delay,compression) and models they areusing. In general terms, I also employthis procedure while I observethe visual team in operation.The aspect that I observe mostkeenly is the overall quality of communicationthat occurs betweenthe worship leaders and the mediateam. Then, I look closely at thecommunication between members ofthe media team, as well. I focus onthese aspects because I have foundthat the majority of the problems(continued on page 63)David Lee Jr., PhD, CEO of Lee Communication Inc., Orlando FL, is a licensed ministerand has more than 25 years of experience as a systems integrator. He is a member of Sound& Communications’ Technical Council. Send comments to dlee@testa.com.24 Sound & Communicationswww.soundandcommunications.com
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Page 1: Vol. 54 No. 7July 21, 2008Beauty of
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Page 6 and 7: Standing in front of an exhibit, st
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Sound and Communications - July 2008 Issue

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