Video-mediated farmer-to-farmer learning for sustainable agriculture

Contents
List of Tables .......................................................................................................................................... 4
List of Figures ......................................................................................................................................... 4
Acknowledgements ............................................................................................................................... 4
Executive summary ............................................................................................................................... 5
1 Background .................................................................................................................................... 6
2 Method .......................................................................................................................................... 6
3 Video in agricultural extension ...................................................................................................... 7
3.1 The changing context of agricultural extension .................................................................... 7
3.2 The importance of audio-visual aids in extension ................................................................. 8
3.3 Farmers’ hunger for visual support tools ............................................................................ 10
3.4 Video uptake and use .......................................................................................................... 12
3.4.1 Flexibility in use ........................................................................................................... 12
3.4.2 Compact discs for easy dissemination ........................................................................ 12
3.4.3 Rural radio stations and networks .............................................................................. 13
3.4.4 Private sector ............................................................................................................... 13
3.4.5 Television ..................................................................................................................... 14
3.4.6 Film industry ................................................................................................................ 15
3.4.7 Mobile phones ............................................................................................................. 15
3.4.8 Video viewing clubs ..................................................................................................... 16
3.4.9 Special events .............................................................................................................. 17
3.4.10 Quality video enables multiple uses ............................................................................ 17
3.5 Local language videos .......................................................................................................... 17
3.6 Suitable length of training videos ........................................................................................ 18
3.7 Different formats of training videos .................................................................................... 19
3.8 What topics do farmers prefer? .......................................................................................... 19
3.9 Impact of training videos ..................................................................................................... 21
4 Models of producing and disseminating farmer training videos ................................................ 24
4.1 Video production models .................................................................................................... 24
4.1.1 Agro-Insight ................................................................................................................. 24
4.1.2 STCP cocoa ................................................................................................................... 24
4.1.3 Digital Green ................................................................................................................ 24
4.1.4 Kenyan farmer ............................................................................................................. 24
4.2 Video dissemination models ............................................................................................... 26
Video for farmers Agro-Insight, October 2011 page 2