Video-mediated farmer-to-farmer learning for sustainable agriculture

List of Tables
Table 1. Respondents to survey on video use (n=505; August 29, 2011) ............................................ 7
Table 2. Reasons for not or rarely using video (n=166) ........................................................................ 9
Table 3. Ways of using farmer training videos (n=394) ...................................................................... 12
Table 4. Priorities for future video productions (n=457) .................................................................... 20
Table 5. Changes in rice yield and price per kg of parboiled rice after watching videos .................... 22
Table 6. Changes in rice parboiling practices after watching video in Benin (n=200) ........................ 23
Table 7. Comparison of various production models of farmer-to-farmer training videos ................. 25
Table 8. Comparison of various dissemination models of farmer-to-farmer training videos 1 ........... 26
Table 9. Priority content for a new web-based platform for farmer training videos (n=442) ............ 36
List of Figures
Figure 1. Frequency of video use to train farmers (n=472) ................................................................... 8
Figure 2. Usefulness of video to reach different audiences (n=453) .................................................. 10
Figure 3. Perceived importance of local language training videos (n=438) ........................................ 17
Figure 4. The zooming-in, zooming-out approach .............................................................................. 21
Figure 5. Changes in use of botanicals and placement of seed storage container after women in
Bangladesh watched videos (n= 1077). ............................................................................................... 21
Figure 6. Changes in human and social capitals after women watched videos (n=180) ................... 22
Figure 7. Frequency of people searching the web for agricultural training videos (n=442) ............... 29
Figure 8. Perceived usefulness to establish a web-based platform for agricultural videos (n=442) .. 35
Acknowledgements
The on-line survey, this report and the susbsequent discussions on establishing Access Agriculture
have benefitted greatly from inputs from Pierre-André Cordey and Markus Bürli (SDC); Peter-Erik
Ywema and Emeline Fellus (SAI Platform); Kristin Davis (GFRAS); Josephine Rodgers and Phil Malone
(Countrywise Communication); Jeffery Bentley (Agro-Insight); Chris Dabbs and James Wilkinson
(Streaming Tank); and Markus Giger (University of Bern).
Video for farmers Agro-Insight, October 2011 page 4