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Video-mediated farmer-to-farmer learning for sustainable agriculture

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<strong>Video</strong>-<strong>mediated</strong> group <strong>learning</strong> also stimulated reciprocal sharing of new knowledge and skills<br />

between women, other <strong>farmer</strong>s and service providers. Rice yields increased by 15%, which<br />

improved the women’s social and economic status and intra-household decision-making (Figure 6).<br />

Over 20% of the households attained rice self-sufficiency, with no changes observed in control<br />

villages (Chowdhury et al., 2011).<br />

Capability Index<br />

1.00<br />

0.90<br />

0.80<br />

0.70<br />

0.60<br />

0.50<br />

0.40<br />

0.30<br />

0.20<br />

0.10<br />

0.00<br />

<strong>Video</strong><br />

Control<br />

Apply local<br />

rice seed<br />

innovations<br />

Figure 6. Changes in human and social capitals after women watched videos (n=180)<br />

Watching a series of quality training videos on rice seed and seedling management also had a direct<br />

impact on <strong>farmer</strong>s’ yields in Bangladesh, whereas in Benin a video on rice parboiling improved the<br />

quality of the end-product after which women were able <strong>to</strong> obtain a better price <strong>for</strong> their produce<br />

on the local market (Table 5).<br />

Table 5. Changes in rice yield and price per kg of parboiled rice after watching videos<br />

Rice video modules <strong>Video</strong> villages Control villages<br />

Be<strong>for</strong>e After Be<strong>for</strong>e After<br />

Seed management 1 4593 kg/ha 5265 kg/ha 4667 kg/ha 4678 kg/ha<br />

Rice quality and parboiling 2<br />

<strong>Video</strong><br />

Control<br />

Conduct own<br />

experiment on<br />

crop seed<br />

Source: 1 Chowdhury et al., 2011; 2 Zossou, 2009, unpublished data.<br />

<strong>Video</strong><br />

Control<br />

Help others<br />

applying local<br />

rice seed<br />

innovations<br />

<strong>Video</strong><br />

Control<br />

Help others<br />

conducting<br />

their<br />

experiments<br />

Yield increase of 15% Non-significant change<br />

US$ 0.55 US$ 0.74 US$ 0.63 US$ 0.64<br />

Price increase of 35% Non-significant change<br />

In Benin, the video on rice parboiling reached more women (74%) than conventional training (27%).<br />

The conventional training was biased by participant selection, stakes in per diem payment and<br />

monopoly by the elite class. <strong>Video</strong> helped <strong>to</strong> overcome local power structures. The changes in price<br />

per kg parboiled rice obtained was the result of a number of adoptions of improved practices,<br />

which ranged between 70 and 100% (Table 6) (Zossou et al., 2009a, b).<br />

<strong>Video</strong> <strong>for</strong> <strong>farmer</strong>s Agro-Insight, Oc<strong>to</strong>ber 2011 page 22<br />

<strong>Video</strong><br />

Control<br />

Exploring<br />

sources <strong>to</strong> sell<br />

rice seed<br />

<strong>Video</strong><br />

Control<br />

Bargaining <strong>for</strong><br />

better price<br />

while selling<br />

seed<br />

Be<strong>for</strong>e After<br />

<strong>Video</strong><br />

Control<br />

Asking <strong>for</strong><br />

in<strong>for</strong>mation <strong>to</strong><br />

the extension<br />

agent<br />

<strong>Video</strong><br />

Control<br />

Managing<br />

organizational<br />

support <strong>for</strong><br />

seed<br />

<strong>Video</strong><br />

Control<br />

Becoming key<br />

in<strong>for</strong>mant on<br />

rice seed

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