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Date:18 & 19 May 2006Location:Millennium Copthorne Tara HotelKensington, LondonUnited Kingdom$100 or £ 50DISCOUNTREGISTER BEFORE21 APRIL 2006Supply Chain Forecasting Conference | EuropeConference Advantages:• 24 professionals sharing theirreal-world experience, pursuingforecasting excellence• 2 Optional Pre-Conference Workshops• 3 Round-Table Discussions in ConsumerProducts, Healthcare/ Pharma, andTechnology• 20 Forecasting & DemandPlanning/Supply Chain SoftwareDemonstration SlotsSpeakersRepresenting:British TelecomPfizerPeopleSynergyLowes-ManhattanPTY LTDAvnetH.J. HeinzInvolvationOliver WightDel Monte FoodsMicrosoftCarrekerHoneywellLogilityBT EuropeEntertainment UKTXT E-SolutionsPRTMMepha Ltd.Global-4PLLogitech EuropeWitten/ HerdeckeUniversityGilletteTEL: +1 516 504 7576 | EMAIL: info@ibf.org | WEB: www.ibf.org/0605.cfm

TABLE OF CONTENTS2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0605.cfmHotel Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Who should attend . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4General Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . .4-8Sponsor Partnership & Exhibiting . . . . . . . . . . . . . . . .9Partial List of Sponsors & Exhibitors . . . . . . . . . . . . .9Dear Delegate,Please consider this flyer a personal invitation to our 4th annual Supply Chain ForecastingConference Europe scheduled in London, United Kingdom. We invite you to attend and hearour dedicated professionals sharing their knowledge and experience in the forecasting field.Join us for one of our major events of 2006 as we embark on our 25th year of supporting theforecasting function. This knowledge-packed event attracts a global group of attendees andparticipants, including professionals and specialists in the fields of forecasting, demandplanning, and supply chain management, all at one location. No other conference bringstogether so many practicing forecasters under one roof.By attending this event, you will gain knowledge that could positively impact you, as well asyour company. As you know, one well-timed tip could mean millions in revenue to your yourbottom line.At this event you will:Gain insights on improving forecasting precision through Radio FrequencyIdentification (RFID)Learn how to build your forecast with collaborative input from sales affiliates, productmanagement, manufacturing, and finance to control inventoryHear how to introduce forecast-driven supply planning into a complex organizationLearn how to design a forecasting system and processHear how to generate forecasts with flexible, user-friendly, and non-expensive toolsHear how Information Markets can improve ForecastingLearn how to convert promotional sales into valuable information for both supplychain planning & marketingAnd much more!Additionally, you are invited to join us on Thursday evening for our traditional IBF Cocktail/Drinks hour. This renowned occasion is where you will have a chance to develop valuablecontacts, as well as informally exchange knowledge and experience. Come enjoy and meetyour fellow professionals in the field.Finally, our certification program continues to gain global recognition. On Saturday, 20 May,the day after the conclusion of the conference, we have scheduled a Certification Exam.Limited seats are available. This is a great opportunity to earn your CPF or ACPF designationand add a valuable qualification to your credentials! Sign up quickly before the last of the limitedseats are gone.The IBF has been providing education and training to professionals around the world for over25 years. If you have not already done so, become a member of the IBF when you registerwith the conference. Feel free to contact us with any of your questionsI personally look forward to meeting you in London at the conference.`IBF Conference Testimonials . . . . . . . . . . . . . . . . . . .10Frequently Asked Questions . . . . . . . . . . . . . . . . . . .10Upcoming Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Become a Certified Professional Forecaster . . . . .11Become an IBF Member . . . . . . . . . . . . . . . . . . . . . . .11Certification Exam Schedule . . . . . . . . . . . . . . . . . . .11Conference & Exam Registration . . . . . . . . . . . . . . .12Sincerely,Anish JainManaging DirectorHotel Information:Copthorne Tara Hotel London KensingtonScarsdale Place, KensingtonLondon, United Kingdom W8 5SRIn a corner of fashionable Kensingtonyou will find the Copthorne Tara, one ofLondon's best known 4 star hotelsRESERVATIONS:+44 20 7937 7211SPECIAL IBF RATE:£125 (GBP)/ nightWEBSITE:WWW.MILLENNIUMHOTELS.COMAssortment PlannerBrand/ProductManagerBusiness DevelopmentManagerBuyerCall VolumeForecasterChief ProcurementOfficerCEOCFACFOCMOControllerCPADemand Manager/Planner/ AnalystDirector of FinanceDistributionDirector/Managere-BusinessDirector/ManagerEconomistFinancial AnalystFinancial OfficerForecast AnalystForecast ManagerForecasting & Plng.Dir./Mgr.Info. SystemsDirector/ManagerInventoryDirector/ManagerLead Time ForecastManagerLoad ForecasterLogistics ProfessionalManufacturing ManagerM & A Director/ManagerMarketingDirector/ManagerMaster Scheduler Info.SystemsMaterial ManagementManagerMerchandisingDirectorOperations ManagerNew Business DirectorNew ProductDirector/ManagerPlanning ProfessionalProcurementProfessionalProductionDirector/ManagerPurchasingDirector/ManagerRegulatory AnalystReplenishment AnalystResearchDirector/ManagerS&OP ManagerSales Director/ManagerSchedulingDirector/ManagerSourcingDirector/ManagerStrategic PlannerStrategic/TacticalPurch. Mgr.StatisticianSupply ChainDirector/ManagerSystems AnalystV.P. of ForecastingV.P. of MarketingV.P. of SalesV.P. of StrategicPlanningV.P. of Supply ChainPlanningWarehouse Manager2

Wednesday | 17 May19:00-21:00 | Early Registration/Exhibiting HoursThursday | 18 May07:30 | Continental Breakfast08:30-11:30 | WorkshopsWORKSHOP IHow to Design a ForecastingProcess and System forSuccess–Based on Real LifeExamples from Different IndustriesDemand Planning ManagerForecast ManagerPFIZER CONSUMER HEALTHCARECANADAWORKSHOP IIHow to Synchronize People andPerformance with ConsumerRequirements for a Healthier SupplyChainDirectorPEOPLESYNERGY LTD10:15 | Morning Break12:00 | Lunch12:30 | Welcome & OpeningRemarksGILLETTE12:45 | Keynote PresentationThe Politics in ForecastingCFOLOWES-MANHATTAN PTY LTD13:45 1Firing on All Engines: Building aValue-Added Forecasting SystemDirector of Finance, ATSAVNETForecasting: An Approach fromH.J. HeinzEuropean Demand Planning Manager SupplyChain & LogisticsH.J. HEINZRound Table Discussion:Pharmaceutical/ HealthcarePFIZER CONSUMER HEALTHCARECANADA2R14:45 | Afternoon Break15:15 3Move Your Sales and OperationsPlanning (S&OP) from TacticalSupply/Demand Volume Balancing toa Full Rolling Integrated BusinessManagement ProcessRegional President, EAME LLOLIVER WIGHT4Forecasting and Demand PlanningMetrics: Five Burning QuestionsDirector, Demand/Supply PlanningSenior Manager, Demand PlanningDEL MONTE FOODSRRound-Table Discussion: TechnologyMICROSOFT16:30 5Forecasting Precision—The Impactof Radio Frequency Identification(RFID)EMEA ManufacturingIndustry ArchitectMICROSOFT6Inventory, Forecasts, & Automation:Lessons from the Cash BusinessDirector, Economics & ForecastingCARREKERRRound-Table Discussion: ConsumerProducts/Food and BeverageDEL MONTE FOODS18:00-19:30 IBF Cocktail ReceptionFriday | 19 May07:30 | Continental Breakfast08:30 7Bringing Real Market Intelligenceinto the Demand Plan with Salesand Operations Planning (S&OP)”Logistics Director, Automation & CoHONEYWELLDirector of International Business ConsultingLOGILITYAGENDAHow to use Point-of-Sales (POS)Data to Integrate Forecast andReplenishment in a Four-StepSupply ChainManager, Supply ChainBT EUROPEJohn Galt & TBADemand Solutions & TBA8SOFTWARE ISOFTWARE II09:45 9The Fast and the Furious—Forecasting in Multi-ChannelDistribution SystemsProgramme ManagerENTERTAINMENT UKSenior ConsultantTXT E-SOLUTIONS10Robust Forecasting of DemandVolumes for Operational PlanningPrincipal ResearcherSenior ResearcherBT09:45 SOFTWARE ILogility & TBASmart Software & TBA10:45 | Morning BreakSOFTWARE II11:15 11Innovative Forecasting ForInnovative Products.Forecast SpecialistLOGITECH EUROPE S.A12Three Forecasting Building Blocksfor Supply Chain ExcellenceDirectorPRTMPlanalytics & AutoboxSOFTWARE ISOFTWARE IIInfor & A3 Forecast Solutions12:15 | Lunch12:30 | Chairperson’s ClosingRemarksGILLETTE13:45 13Managing Demands of EmergingMarkets in the Developing World:How to Improve the ForecastDevelopment ProcessDemand Management InternationalMEPHA LTD.14Dynamic and Accurate Forecastswith Information MarketsManaging Director of the K:lab,Chair for the Theory of the Economy and itsEnvironmentWITTEN | HERDECKE UNIVERSITYTBATBA14:45 | Afternoon BreakSOFTWARE ISOFTWARE II15:00 15Promotion Forecasting: How toGain from Baseline Forecasting in aPromotion-Driven MarketInternational ConsultantINVOLVATION16New RFQ Techniques and Tools toAchieve the Most Cost-EfficientSupply Chain ProgramsExecutive Vice PresidentGLOBAL-4PLTBATBASOFTWARE ISOFTWARE II16:00 | Conference ConcludesWORKSHOP GENERAL SESSIONS ROUND-TABLE DISCUSSION SOFTWARE DEMONSTRATION3

“ How to Design a Forecasting Process and Systemfor Success–Based on Real Life Examples fromDifferent Industries”What matters when designing a forecasting system and process?Who should be involved, what are the necessary approaches togaining support from different forecast stakeholders, as well ashow does one define the proper forecasting tools for each individualtype of business? Through an interactive survey and a seriesof exercises, we will facilitate an evaluation of your organization’spractices and an assessment of opportunities to improve the currentconfiguration. We will help you identify different approachesto forecasting management and measure their impact on theorganization and its structure. We also will show you how toselect the proper toolsand processes.You will learn: How to assess your organization’s practices and opportunitieswith an eye to improving the current processHow to identify proper tools in alignment with your desiredend-resultsHow to sell your plan to the organizationDemand Planning ManagerForecast ManagerPFIZER CONSUMER HEALTHCARE CANADAIII“ How to Synchronize People and Performancewith Consumer Requirements for a HealthierSupply Chain”Consumer Demand in the Food, Beverage, and Retail environmentrequires a Supply Chain to meet challenges that drive these marketareas. A proactive management will make the Supply ChainTeam focus and sustain better business performance. In thisworkshop, we will show you how to work your Supply Chain to bemore responsive to a wide range of demand variables. You willlearn how to identify when sales results fall off the mark and whatcorrections should be made. Furthermore, we will examine forecastingperformance aspects of Fast Moving Consumer Goods(FMCG) and how these relate to the marketplace and the SupplyChain. Next, we will review Demand Management and how italigns with often-diverse product ranges and markets, including alook at the Sales Forecasters / Demand Managers and their potentialto improve business. Finally, we will study developing betterSupply Chain performance and its ability to initiate and drive selfimprovementin a dynamic environment.You will learn: How to understand and generate a forecast that incorporatesa “statistical base forecast” with planned promotional lift,marketing programs, store focused activities, and DemandManagement intelligenceHow to incorporate the variability of Forecasts and Actual Salesto inventory and operations, including designing a responsivesupply chain that can handle thisHow to align consumer demand and focus business performanceto improve gross margin, market share, and marketgrowthDirectorPEOPLESYNERGY LTDWORKSHOPSKEYNOTE PRESENTATION“The Politics in Forecasting” , CFOLOWES-MANHATTAN PTY LTD“ Firing on All Engines: Building a Value-AddedForecasting System” 1Avnet Technology Solutions (ATS), an operating group of Avnet,Inc., represents $4 billion revenue annually with offices in 34countries. As a global technology sales and marketing organization,ATS has dedicated sales divisions focused on specific customersegments including Original Equipment Manufacturers(OEMs), Independent Software Vendors (ISVs), System Builders,System Integrators, Value-Added Resellers, and End-Usercustomers. Identifying new growth opportunities, maximizingfacility and human resource utilization, and optimizing inventorylevels are increasingly critical to improving profit margins. Tomeet these challenges, ATS developed a forecasting processand included the results in monthly sales and operationsplanning (S&OP) meetings. We will show you the steps ATSused to build this forecast process and how the results wereincorporated into the S&OP.You will learn: How forecast accuracy can increase your return on investmentin inventory How to identify the stakeholders and forecasting structurethat will work for your organization The best practices used by Avnet/TS to improve forecastingperformanceDirector of Finance, ATSAVNET“ Forecasting: An Approach from H.J. Heinz” 2To stay competitive and profitable, accurate forecasting iscritical for the multi-billion dollar European operation of H.J.Heinz, which has 30 plants covering 5 regions. You will learn inthis presentation about the experiences of managing Europeanforecasting at H.J. Heinz. We will discuss how forecasting hasmoved from an activity previously ignored by production andfinance to a pivotal tool that now drives their budgeting process.We will outline the fundamental principals and assumptions H.J.Heinz uses to create forecasts and how they have gainedvisibility across their complex European supply chain.You will learn: Why a combination of appropriate tools, data hygiene, and trustin your collaborators can lead to effective forecasting How to move forecasting from simple number crunching toan integrated business process ensuring internal collaborationand buy-in from each department4

SESSIONS How to manage the differences between the sales andmarketing view of a forecast when incorporating businessknowledge as market intelligence“ Forecasting and Demand Planning Metrics:Five Burning Questions” 4European Demand Planning ManagerSupply Chain & LogisticsH.J. HEINZRRound-Table Discussion: Pharmaceutical/HealthcarePFIZER CONSUMER HEALTHCARE CANADA“ Move Your Sales and Operations Planning(S&OP) from Tactical Supply/Demand 3Volume Balancing to a Full Rolling IntegratedBusiness Management Process”When sales and operations activities are not aligned andintegrated, small problems can quickly escalate into largeissues, which can adversely affect a company’s performance.As each area of the firm jostles for position to satisfy its ownpriorities, valuable time and resources are wasted, ultimatelyleading to poor business performance. Many companies areimplementing S&OP and looking for more ways to improve existingpractices. In doing so, they implement a series of meetingsor attempt to deploy a forecasting process so Sales will committo the supply chain—often without much success. In thatenvironment, nearly all will fail to engage management on apermanent basis and, hence, the opportunities for an effectiveprocess disappear. Having originated the term and practice ofSales & Operations Planning (S&OP) in the early 1980s, wepositioned S&OP as the rolling business management process,now re-branded as ‘Integrated Business Management.’ In thissession, we will show you how to address these concerns byproviding an outline of the current best practice model,referencing client examples, and addressing challenges regularlyfaced for achieving success.You will learn: How to gain maximum benefits from using ‘IntegratedBusiness Management/Sales and Operations Planning’ Why all functions in business greet this process with enthusiasmand commitment once they understand the benefits Why the Executive Team can use the process to really managethe business in an integrated mannerRegional President, EAME LLPOLIVER WIGHTThis presentation will explore the answers to five questions onreporting demand planning metrics: (1) Does Mean AbsolutePercent Error (MAPE) provide a realistic score? (2) How doesManagement interpret this measure? (3) How does the metricinfluence behaviour and results? (4) How should demand planningbest utilize this metric? and (5) What is a good score? Thissession will include a discussion on each question presentedby each speaker. This session will include a discussion on eachquestion presented by us. There also will be constructivedialogue about how other companies / participants perceivethe above five questions.You will learn: More about Demand Planning Metrics and their implications Our perspective on the above five burning questions How other companies / participants perceive the five issuesDirector, Demand/Supply PlanningSenior Manager, Demand PlanningDEL MONTE FOODSRound-Table Discussion: TechnologyMICROSOFT“ Forecasting Precision—The Impact of RadioFrequency Identification (RFID)” 5With the arrival of vast amounts of real time RFID data, the forecasterhas access to a large repository of information. Thisdata needs to be assessed using a time relevance point of viewbecause some data will have immediate use whilst otherpieces may not be applicable for as long as five years. We willlook at what is needed to identify the time relevant informationfrom RFID to provide greater real time precision.You will learn: How to sift RFID data for relevance What sort of data is available for a forecaster to use How to implement forecasting agilityEMEA Manufacturing Industry ArchitectMICROSOFT2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0605.cfm5

2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0605.cfm" Inventory, Forecasts, & Automation:Lessons from the Cash Business" 6The cash business is similar to other inventory challenges, sincemoney is a product that is demanded by consumers. An interestingquestion is: How much money should be put into an ATMmachine every day? What about when a holiday is coming up?In this session, you’ll learn that forecasting the daily amountsand denominations of money for each ATM machine is a lot likepredicting how much milk and what kind of milk a store willsell every day. This presentation will tell you how to forecast aproduct by taking into account daily patterns of sales (cashwithdrawals), along with the effects of changes in availability(e.g. in recently installed ATM machines). You’ll also hear aboutcomplex challenges the cash business still faces, like how tosimultaneously forecast for a number of geographically similarATMs and take into account the distance between them.You will learn: The role of forecasting when the opportunity cost isasymmetric How and why simple methods may be inadequate for complexproblems What challenges the cash business and other industries stillface, including simultaneous forecastsDirector, Economics & ForecastingCARREKERRound-Table Discussion: Consumer Products/Food and BeverageDEL MONTE FOODS“ Bringing Real Market Intelligence into theDemand Plan with Sales and Operations 7Planning (S&OP)”In this session, we will show you how active collaboration withyour trading partners (customers, suppliers, sales affiliates, etc.)can transform your Sales and Operations Planning (S&OP)process by bringing real market intelligence into the demand plan.Learn how Honeywell Automation & Control Solutions usedtechnology to replace a manual, cumbersome S&OP process tosupport a new distribution strategy more effectively. Discover howthey achieved organization-wide improvements in key S&OPmetrics and achieved the company’s vision of a central processand management control with decentralised execution.You will learn: How to build your forecast with collaborative input from salesaffiliates, product management, manufacturing, and financeto control inventory To plan for improved stock availability and delivery performanceto service sales growth To establish ways to measure the success of the S&OPprocess as well as the improvement in key S&OP metricsLogistics Director, Automation & Control Solutions, EMEAHONEYWELLDirector of International Business ConsultingLOGILITY“ How to use Point-of-Sales (POS) Datato Integrate Forecast and Replenishment 8in a Four-Step Supply Chain”BTE has combined a reengineered infrastructural serviceprocess with a web-based supply chain planning tool to set up ademand-driven supply chain of spare parts from the originalsuppliers to the service engineers. BTE has aligned all levels offorecasts to end demand by capitalizing on a rollout of personaldigital assistants (PDAs) to the 2,500 field engineers where thetransaction system gets POS-consumption data. Replenishmentfrom suppliers follows end demand with one to three deliveriesa week. BTE has moved one step beyond vendor managedinventory (VMI) because it is not the suppliers that keep warehousesat target levels; instead, warehouses are refilled at alllevels following true consumption.You will learn: How BTE increased service levels to 98% while saving 80% ofairfreight costs and 40% of inventories across Europe How BTE adapted academic ideas of POS-data and informationsharing to its own unique circumstances to produceperformance excellence How to combine organizational structure, work processes,information sharing, and technology to improve forecastaccuracy and replenishment with business benefitsManager, Supply ChainBT EUROPE“ The Fast and the Furious—Forecasting inMulti-Channel Distribution Systems” 9As Europe’s largest retail wholesaler of home entertainmentproducts (DVD, CD, books, and games), Entertainment UK (E-UK)supplies music and videos to many of Britain’s best-knownretailers (Tesco, Woolworths, WHSmith, MVC, and Morrisons)as well as directly to the public via the Internet, kiosks, and catalogues.In such a multi-channel market, there are numerousproduct/location combinations, each of which must be forecastedand considered for stockholding purposes. Performancereview of individual products is difficult as there are thousandsof products at each of the more than 3,000 locations providingEPoS (electronic point of sale) data. Furthermore, the homeentertainment market has many characteristics that make forecastingmore difficult, such as having an average product life6

SESSIONScycle of 42 days with over 1,000 new product releases a month,together with highly seasonal sales where the majority oftotal volume is sold within the first few weeks of release. Shortproduct life cycles require accurate demand forecasting, and toensure that E-UK’s exposure to any stock loss, not to mentionlost sales in a £5.5 billion market, are managed effectively, E-UKturned to a new solution for the technology that assists businessprocesses.You will learn: How to forecast short product life cycle items in a multichannelmarket How to measure forecast error and when to react to changesin demand How to introduce forecast-driven supply planning into acomplex organizationProgramme ManagerENTERTAINMENT UKSenior ConsultantTXT E-SOLUTIONS“ Robust Forecasting of Demand Volumesfor Operational Planning” 10Many forecasts are prepared by producing a single “point”prediction of the future, which often leads to problemssurrounding the interpretation of accuracy. By using forecastintervals, where a range of possible outcomes accompany theforecast value, the analyst is not only provided with an estimateof the “worst-case” and “best-case” scenarios as well as asense of confidence in the forecast, but is also protected fromthe criticism that the forecast is “wrong.” We will discuss theuse of forecast intervals, how to construct them using the bootstrapmethod, and how to interpret the accuracy of forecastsusing various measures. Plus, we will show you how to linkerrors to the bottom line using examples of demand forecastingfor resource planning in the telecommunications industry.You will learn: What are the benefits of using forecast intervals rather thanpoint forecasts How to derive forecast intervals using the bootstrap method How to interpret errors using various measures including thelinkage to the bottom linePrincipal ResearcherSenior ResearcherBT“ Innovative Forecasting for Innovative Products”11In a fast-changing, high-tech business environment with shortproduct life cycles and often long lead times for critical components,Logitech Europe S.A. relies on accurate forecasting.Celebrating its 25th anniversary this year, Logitech holds astrong brand presence in over 65,000 traditional retail outletsin more than 100 countries. As a fast-growing company thatintroduces a large number of new products each season, itmust assemble timely and accurate information from a varietyof sources. With a strong focus on new products and growingproduct categories, it cannot rely only on historical data andquantitative methods from the Forecast department; it also mustuse market, product, and customer information from theMarketing and Sales departments to reach consensus on theforecast. Ultimately, the final forecast is generated by combininghistorical data, market and trend information as wellas customers’ Point of Sale data. This is accomplished withflexible and easy-to-use tools that facilitate the process foreveryone involved. In this session, we will tell you more aboutLogitech’s innovative forecast process.You will learn: How Logitech designed an effective forecasting process thatsuits the business environment How to use input from several departments and combinemultiple data streams to reach one final forecast How to generate a forecast with flexible, user-friendly, andnon-expensive toolsForecast SpecialistLOGITECH EUROPE S.A.“ Three Forecasting Building Blocks forSupply Chain Excellence” 12Forecast accuracy is a critical element of supply chain management,but it is an area that continues to challenge mostcompanies. By putting in place three key building blocks—ametrics framework, appropriate processes and incentives, anda demand-driven supply chain—companies can improve theirforecasts and their overall supply chain performance. In thispresentation, we will highlight results of a recent survey lead byPRTM and its subsidiary PMG (The Performance MeasurementGroup) and compare the forecasting practices of 40 internationalcompanies.You will learn: How to design and deploy an effective metrics framework tomeasure forecast performance How to implement forecast process improvements, utilizingbehavioural incentives and other methods to improve forecastingaccuracy How to create a demand-driven supply chain that reducesdependence on forecasts2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0604.cfmDirectorPRTM7

SESSIONS2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0605.cfm“ Managing Demands of Emerging Marketsin the Developing World: How to Improve 13the Forecast Development Process”Mepha is a medium-sized generics pharmaceutical companybased in Switzerland. Apart from the local domestic andPortuguese markets, about 50 percent of our sales are realizedin Eastern European countries as well as in emerging markets,including those in developing world countries. The market environmentof generic pharmaceuticals is highly dynamic. Newbusiness opportunities, irregular demands, tenders, unstablepolitical situations, and exception handling comprise our dailychallenge. Our partners in other countries clearly are salesdriven; planning is not their strong point and their input is, attimes, very poor or can change overnight.You will learn: What works and what does not, lessons learned fromchanges of the demand management function over the lastfive years What the main difficulties are in synchronising market needswith the limitations of the Supply Chain What works and what does not from lessons learned throughthe changes of the demand management function over thelast five yearsDemand Management InternationalMEPHA LTD.“ Dynamic and Accurate Forecastingwith Information Markets” 14Relevant information is often widely distributed among manyplayers and across numerous locations. Information Markets,which are also known as Prediction Markets, can help companiescollect and condense distributed data efficiently. Theyalso can help compile dynamic and accurate forecasts. Manyacademic and research institutes, among them Gartner, seeInformation Markets next to quantum computing as the mosthyped technology in about two to four years. It is very likelythat Information Markets will revolutionize corporate forecasting.This session will include the case study of a recentmarket implementation within international telecommunicationscompany.You will learn: What Information Markets are and how they work About recent failure and success stories How can you utilize their enormous potentialManaging Director of the K:lab,Chair for the Theory of the Economy and its EnvironmentWITTEN/HERDECKE UNIVERSITY“ Promotion Forecasting: How toGain from Baseline Forecasting in a 15Promotion-Driven Market”Promotional sales is an important driver in the competitive retailmarkets. Many companies do not distinguish regular / baselinesales and promotional sales in their forecasting; they use grossforecasting. We have learned that even in strong promotionaldriven markets, sales data can be converted into a valuablesource of information for supply chain planning and marketing.Analysis will give them a good grip on the (hidden) actual baseline,promoted sales, additional sales, lift factors, and forward buying.This information can then be used for future promotional planningand marketing activities. There are many ways to explore theregular and promotional sales. In this session, we will look intohow simple methods make the sales transparent. We will also lookat how, based on a specific set of factors, the use of econometricmodels can make reliable estimates for promotional salesvolumes. You will also hear case studies from an internationalpersonal care company, and the Dutch food market.You will learn: How to convert promotional sales into valuable informationfor both supply chain planning and marketing How to use the information for better future planning How econometric models can support decision making inpromotional salesInternational ConsultantINVOLVATION“ New RFQ Techniques and Tools to Achievethe Most Cost-Efficient Supply Chain Programs”16Managing a company’s supply chain is a key success factor inany organization. One of the most complex and challengingoperations for a company is to successfully negotiate supplychain contracts for air, sea, ground, and intermodal transportationas well as warehousing, distribution, and brokerage.Difficulties also arise from regulatory issues that could preventa successful and seamless integration of all types of transportationmodes and service providers. Managing a complex supplychain becomes a stressful and expensive activity. In this sessionwe will give you new specific tools and techniques to movethrough these problems quickly and, at the same time, improvethe cost efficiency of your supply chain.You will learn: How to negotiate optimal supply chain contracts for eachclient Time-saving and cost-efficient RFQ techniques to collectcompetitive market information quickly and accurately How to enable your company to identify the optimal pricingand best service providerExecutive Vice PresidentGLOBAL-4PL8

OUR SPONSORSHIP PARTNERSthe INFOR Red.BECOME AN IBF SPONSORSHIP PARTNER AND/OR EXHIBITORMeet decision makers who are lookingfor technology and applications toimprove forecast accuracy.Bring brand awareness to your productsand services to major companies aroundthe world.Network with conference attendees atour evening cocktail party.Bonus: Demonstrate your product in asession (limited space). Register andexhibit today!INFOR: Logo StandardsPRIMARY LOGO: COLORPrimary Color PaletteTo ensure consistencywhen reproducing theINFOR Brand, refer to thefollowing color paletteconversions based on thePantone® Color MatchingSystem for both uncoatedvs coated stock and forspot color vs 4-colorprocess colors. Digitalequivalents are alsodefined in an effort ofbuilding consistency.Always use Pantone®1807 (Coated) as thebase color when buildingCOATED(Pantone)PMS1807 CUNCOATED(Pantone)PMS1807 U100%BLACK100%BLACKPARTIAL LIST OF EXHIBITORS:(COATED Process)C 0M 100Y 96K 28(UNCOATED Process)C 0M 100Y 80K 10DS 91-1 UC 0M 0Y 0K 100C 0M 0Y 0K 100DIGITAL(WEB)R 161G 0B 25HEX#A10019A3 FORECAST SOLUTIONSDeveloper of forecasting software solutions, with an emphasis inthe fashion industry. Principal product: A3, Tel. +31 29 725 6486DEMAND SOLUTIONSDeveloper of supply chain planning software for mfg./distribution.Principal Product: Demand Solutions, Tel: +1 314 727 .4448JOHN GALT SOLUTIONSDeveloper of forecasting, statistical analysis, & data miningsoftware. Principal Product: ForecastX Wizard Toolkit/AtlasPlanning Suite. Tel: +1 312 701 9026R 0G 0B 0HEX#0000002006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0604.cfmTo learn how your company can benefitfrom sponsoring and/or exhibiting, pleasecontact:Constance Korol at+1 516 504 7576 ext. 106 or email.constance.korol@ibf.orgLOGILITYDeveloper of collaborative supply chain solutions. PrincipalProduct: Logility Voyager Solutions. Tel: +1 800 762 5207SMART SOFTWAREDeveloper of demand forecasting, planning, and inventoryoptimization software. Principal Product:SmartForecastsEnterprise, Tel: +1 617 489 2743Exhibiting Fee: £1300 (GBP) | $2200 (USD)9

IBF CONFERENCE TESTIMONIALS (PARTIAL LIST)FREQUENTLY ASKED QUESTIONS2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0605.cfm“ The quality and appropriateness ofthe presentations has exceeded myexpectations; I have gained valuableinsights from many presentations.“J. Cotcher, Corporate Planning ManagerCARGILL“ Loved the conference. Greatopportunity to hear new ideas.”G. Grimmett, System Mgr. Corp.ForecastingDELTA AIRLINES“ Very well organised. Excellentcontent. Practical solutions to takeback and refine forecastingprocesses."N. Murugesan, Manager of Operations ResearchALBERTO-CULVER“Attending an IBF conference is agreat learning experience with greatnetworking exposure. It's like beingwith the Who's Who of business forecasting."N. Wilson, Director of ForecastingINTEC“ Great place to discuss supply chainprocesses and to learn what worldclasspractices are!”J. Brand, Worldwide Sales AnalystHARLEY DAVIDSON MOTOR CO." All sessions were very informative.And more importantly, I can applywhat I learned immediately."T. Dennison, Demand ForecasterLEVI STRAUSS“ …Surprised at how manyorganizations have similar questionsand issues.”R. Brown, ManagerPEPSI-COLA“ The conference was great. I wasvery impressed by the knowledge andexpertise of the speakers.“J. Akpovi, Business AnalystE & J GALLO WINERY“It was extremely insightful and wellworth the time. I am excited aboutgetting back to work to implement thethings I learned!”B. Ries, Business PlannerPERGO, INC.“ This is a very important chance tomeet colleagues from other majorcompanies, and the IBF will alwaysupdate our previous knowledge.”D. Hantrevrt, Logistics ManagerPFIZER“ Excellent. Seminars directlyapplicable to our company plansand process.“J. Vintar, Demand Planning ManagerSOURCE MEDICAL CORP." …The ability to choose whichspeaker/ topic to attend within eachsession was a great idea. Anexcellent way to allow each attendeeto customize the seminar to their ownsituation."C. Melander, Master Scheduling ManagerCORDIS WEBSTER“ The conference absolutely ‘blew meaway’. Between the new softwareavailable and what some companiesare doing with it to manage their businesses,it’s incredible!“G. Thome, Forecast AnalystALCOA PRESTO PRODUCTS DIVISION" Very enlightening. Coming from afinancial background, I received anexcellent overview of what supplychainmanagement is and howimportant it is. I walk away withmany ideas on how I can make animpact in my own organization."A. Van Pelt, Business Unit ControllerAGFA CORPORATION“ Excellent Opportunity to learn fromfellow practitioners – what works andwhat does not.“K. Sengupta, Specialist Demand ForecastingCHEVRON TEXACO" Good conference with a widediversity of attendees and presentersrepresenting a wide cross sectionof industries... bound presentationslides before the conference werea pleasant surprise and veryhelpful too when attending thepresentation."D. Brueck, Mgr. Supply Chain PlanningCARPENTER TECH.Do I have to register via phone or is there another way to registerfor a conference?You can register on-line, www.ibf.org, through our upcomingevents web page or you can fax your registration, Fax. +1 516 4982029. Don’t forget to state the Key Code listed above your nameon the address label if you received a flyer in the mailAm I obligated to a session or track?Absolutely not. You can customize your schedule to your liking. Ifyou’re not happy with one session or track, you can move toanother. It’s that easy!What should I wear at the conference?We recommend business casual. Also, keep in mind that meeting-roomtemperatures may vary from one room to another.Therefore, you may want to bring an extra sweater or jacket.Will meals be provided at the conference?Yes. There will be a continental breakfast each morning, alongwith refreshment breaks in the morning and afternoon. Of course,lunch will be provided. Plus, appetizers will be provided at ourevening cocktail party. All attendees are invited!What materials do I receive at the conference, and when?When you check-in at the IBF registration desk, you will be givena conference portfolio. The portfolio will include a conferencemanual with every speaker’s presentation. This way you will easilybe able to follow the presentation of every session you attend.What conference discounts are available?Group discounts are available. If you register as a team of 3 ormore, the 3rd person onward will receive a £50 (GBP) or $100(USD) discount. This cannot be combined with any other discount.How do I make my hotel reservation and take advantage ofavailable discounts?We have set up a special discounted rate of £125 (GBP)/ night atthe Tara Copthorne Hotel. To be eligible for the discounted rate,please mention the Institute of Business Forecasting Conferencewhen reserving your room by 18 April 2006. Rooms are limited,so act fast! Hotel Reservations: +44 20 7937 7211FROM HEATHROW AIRPORT: Follow Signs from M4, Eastboundto Central London. M4 Leads into A4. Continue over theHammersmith Flyover into Cromwell Road, turn left into MarloesRoad just before Cromwell Hospital. Follow Marloes Road Until itveers to the left. Turn right and you are there.FROM GATWICK AIRPORT: Turn onto the M23 to M25 at Junction7. Follow signs for Heathrow then take Junction 15, then Same asfrom Heathrow.UpcomingEvents(partial list)Introduction to BusinessForecasting Workshop26 & 27 June 2006Boston, MA U.S.A.Business Forecasting Training24 & 25, July 2006Toronto Ontario CanadaNew!!Business Forecasting:A Tutorial28 & 29 August 2006Chicago, Illinois USAExecutive BusinessForecasting ForumSeptember 2006Location TBADemand Planning & Forecasting:Best Practices Conferenceplus, Special Pharmaceutical Half Day Forum25-27 October 2006Disney’s Contemporary ResortOrlando, Florida U.S.A.Supply Chain Forecasting Conference Europe16 & 17 November 2006Amsterdam, Netherlands10Visit our Website: www.ibf.org for Full Event Schedule

BECOME A CERTIFIED PROFESSIONAL FORECASTERBECOME AN IBF MEMBERAscend to New Heights!Benefits of CertificationExam available In London UK20 May 2006For Employees: Improve your career opportunities in the Business Forecasting, DemandPlanning, Supply Chain Management, and other related professions Validate your experience, knowledge and skill-sets in the forecasting anddemand planning profession Add value to your credentials, which will stand-out above other forecasters, bothinside and outside your enterprise Provide assurance that you have the proper skills and knowledge to be successfulin the forecasting function at your company And much more!For Employers: Identify the right person for a forecasting position with ease Gain assurance that an IBF Certified individual will help to improve forecastingperformance at your company Increase the value of your forecasting staff, department, and/ or company Save time and resources in training knowing an individual with a CPF or ACPFdesignation has the proper knowledgeTwo Levels of Certification1.Certified Professional Forecaster (CPF). This designation can be earned by passingexam modules 1 to 32. Advanced Certified Professional Forecaster (ACPF). Once the CPF is achieved,you can work towards ACPF designation by preparing for and passing course exammodules 4 and 5Eligibility CriteriaThe potential candidate must have at least a bachelor's degree or adequate professionalexperience. Two years of professional experience in Business Forecastingand Planning can fulfill the requirement of ‘adequate professional experience’.Certified Professional Forecaster (CPF)Module 1 WHAT YOU NEED TO KNOW ABOUT BUSINESS FORECASTINGModule 2 DATA SOURCES, DATA ANALYSIS & TREATMENT, AND TIME SERIESMODELSModule 3 FORECAST REPORTING AND COMMUNICATION SKILLSAdvanced Certified Professional Forecaster (ACPF)Module 4 FORECAST MODELING (Advanced)Module 5 FORECASTING SYSTEMS/PACKAGESFees Non-Member’s Fee:£325 (GBP) | $550 (USD) per exam module*£280 (GBP) | $475 (USD) group rate per module** IBF Member’s Fee:£300 (GBP) | $500 (USD) per exam module*£265 (GBP) | $450 (USD) group rate per module*** includes some educational material** 5 or more employees must be enrolled to qualify for group rate2-day In-House/On-site Business Forecasting Training (call for pricing) Journal of Business ForecastingEach issue gives you a host of jargon-free articles on how to obtain, recognize, and usegood forecasts written in an easy-to-understand style for business executives and managers.Free for Members. See latest issue at: www.ibf.org/latest.cfm Benchmarking Research ReportsOur reports will provide you benchmarks of key metrics and will show you how yourcompany measures up. Members will receive benchmarks of forecasting errors, software/systemsused, forecasting salary at various levels, statistical methods used, andmore. KnowledgeYour Key to Succeeding in the Business Forecasting ArenaActive Members will receive access to our growing online knowledge base of usableinformation on key issues in forecasting. This includes, How to Win the Support of TopManagement for Forecasting, How to Select Forecasting Software/ Systems, and more.Moreover, you will also have access to our Action Templates, which include: (1)Calculate forecast error. (2) Calculate how much money you will save by reducing a certainamount of error. (3) Calculate safety stock, and more. Please visit:www.ibf.org/knowledge.cfm Events & Training (Discounts available)IBF Events & Training can raise forecasting accuracy to new levels. Get step-by-steptraining, hear case studies from forecasting professionals representing well-knowncompanies, see demonstrations of the latest software packages and systems, networkand make long lasting connections with your forecasting peers, and more. Forupcoming schedule, visit: www.ibf.org/upcoming.cfm In-House Training Workshops (Discounts available)Bring the IBF to your workplace. Enjoy the convenience of a professionally developedforecasting training program for your staff at a location of your choice, anywhere in theworld. We have conducted in-house training for companies such as Nike, GAP, Cadbury,Wachovia, and Wyeth to name a few. We can even bring the Certification Exam on-site.For further information: www.ibf.org/ih.cfm Forecasting Books (Discounts available)Our books are geared toward helping professionals learn, process, interpret, and implementBusiness Forecasting information. In addition, if you miss one of our conferences,we offer manuals that detail each speakers presentation from all our conferences. Access to our Forecasting Discussion GroupThrough the Forecasting Discussion Group, you can connect with peers to share theirconcerns, questions, problems, ideas, suggestions, and even predictions in businessforecasting. The IBF is dedicated to helping forecasters network and learn from oneanother. Visit, www.ibf.org/dg.cfmCall and Become an IBF Member with your Conference Registrationand Automatically Receive $50.00 (USD) off your Registration Fee!Individual Membership: $200 (USD) Domestic, $225 (USD) Foreign*Corporate Membership (8 max): $1400 (USD)Domestic, $1600 (USD) Foreign** Foreign Membership refers to any country outside the U.S.A.2006 Supply Chain Forecasting Conference | Europe To Register, please call: +1 516 504 7576 or visit: www.ibf.org/0605.cfmTO REGISTER AND/OR FOR FURTHER INFORMATION, PLEASE CALL TEL. +1 516 504 7576, OR E-MAIL INFO@IBF.ORG.YOU CAN ALSO VISIT OUR WEBSITE AT WWW.IBF.ORG/CERTIFICATION.CFMSchedule of Certification ExamsNASHVILLE, TN | 15 & 16 MARCH 2006 | LOGILITY USER CONFERENCE | EXAM DATE: 14 MARCH 2006SAN DIEGO, CA | 16 & 17 MARCH 2006 | STATISTICAL FORECASTING WORKSHOP | EXAM DATE: 18 MARCH 2006MINNEAPOLIS, MN | 4 & 5 MAY 2006 | STATISTICAL FORECASTING WORKSHOP | EXAM DATE: 6 MAY 2006LONDON, UNITED KINGDOM | 18 & 19 MAY 2006 | SUPPLY CHAIN FORECASTING CONFERENCE | EXAM DATE: 20 MAY 2006BOSTON, MA | 26 & 27 JUNE 2006 | INTRO TO FORECASTING WORKSHOP | EXAM DATE: 28 JUNE 2006CHICAGO, IL | 28 & 29 AUGUST 2006 | BUSINESS FORECASTING: A TUTORIAL | EXAM DATE: 30 AUGUST 2006ORLANDO, FL | 25-27 OCTOBER 2006 | DEMAND PLANNING & FORECASTING CONFERENCE | EXAM DATE: 28 OCTOBER 2006AMSTERDAM, NETHERLANDS | 16 & 17 NOVEMBER 2006 | SUPPLY CHAIN FORECASTING CONFERENCE EUROPE | EXAM DATE: 18 NOVEMBER 2006TORONTO, CANADA | 24 & 25 JULY 2006 | BUSINESS FORECASTING TRAINING | EXAM DATE: 26 JUNE 2006LOCATION(S): TBA | FALL 2006 | STATISTICAL FORECASTING WORKSHOP | EXAM DATE(S): TBA11