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“ How to Design a Forecasting Process and Systemfor Success–Based on Real Life Examples fromDifferent Industries”What matters when designing a forecasting system and process?Who should be involved, what are the necessary approaches togaining support from different forecast stakeholders, as well ashow does one define the proper forecasting tools for each individualtype <strong>of</strong> business? Through an interactive survey and a series<strong>of</strong> exercises, we will facilitate an evaluation <strong>of</strong> your organization’spractices and an assessment <strong>of</strong> opportunities to improve the currentconfiguration. We will help you identify different approachesto forecasting management and measure their impact on theorganization and its structure. We also will show you how toselect the proper toolsand processes.You will learn: How to assess your organization’s practices and opportunitieswith an eye to improving the current processHow to identify proper tools in alignment with your desiredend-resultsHow to sell your plan to the organizationDemand Planning ManagerForecast ManagerPFIZER CONSUMER HEALTHCARE CANADAIII“ How to Synchronize People and Performancewith Consumer Requirements for a HealthierSupply Chain”Consumer Demand in the Food, Beverage, and Retail environmentrequires a Supply Chain to meet challenges that drive these marketareas. A proactive management will make the Supply ChainTeam focus and sustain better business performance. In thisworkshop, we will show you how to work your Supply Chain to bemore responsive to a wide range <strong>of</strong> demand variables. You willlearn how to identify when sales results fall <strong>of</strong>f the mark and whatcorrections should be made. Furthermore, we will examine forecastingperformance aspects <strong>of</strong> Fast Moving Consumer Goods(FMCG) and how these relate to the marketplace and the SupplyChain. Next, we will review Demand Management and how italigns with <strong>of</strong>ten-diverse product ranges and markets, including alook at the Sales Forecasters / Demand Managers and their potentialto improve business. Finally, we will study developing betterSupply Chain performance and its ability to initiate and drive selfimprovementin a dynamic environment.You will learn: How to understand and generate a forecast that incorporatesa “statistical base forecast” with planned promotional lift,marketing programs, store focused activities, and DemandManagement intelligenceHow to incorporate the variability <strong>of</strong> Forecasts and Actual Salesto inventory and operations, including designing a responsivesupply chain that can handle thisHow to align consumer demand and focus business performanceto improve gross margin, market share, and marketgrowthDirectorPEOPLESYNERGY LTDWORKSHOPSKEYNOTE PRESENTATION“The Politics in Forecasting” , CFOLOWES-MANHATTAN PTY LTD“ Firing on All Engines: Building a Value-AddedForecasting System” 1Avnet Technology Solutions (ATS), an operating group <strong>of</strong> Avnet,Inc., represents $4 billion revenue annually with <strong>of</strong>fices in 34countries. As a global technology sales and marketing organization,ATS has dedicated sales divisions focused on specific customersegments including Original Equipment Manufacturers(OEMs), Independent S<strong>of</strong>tware Vendors (ISVs), System Builders,System Integrators, Value-Added Resellers, and End-Usercustomers. Identifying new growth opportunities, maximizingfacility and human resource utilization, and optimizing inventorylevels are increasingly critical to improving pr<strong>of</strong>it margins. Tomeet these challenges, ATS developed a forecasting processand included the results in monthly sales and operationsplanning (S&OP) meetings. We will show you the steps ATSused to build this forecast process and how the results wereincorporated into the S&OP.You will learn: How forecast accuracy can increase your return on investmentin inventory How to identify the stakeholders and forecasting structurethat will work for your organization The best practices used by Avnet/TS to improve forecastingperformanceDirector <strong>of</strong> Finance, ATSAVNET“ Forecasting: An Approach from H.J. Heinz” 2To stay competitive and pr<strong>of</strong>itable, accurate forecasting iscritical for the multi-billion dollar European operation <strong>of</strong> H.J.Heinz, which has 30 plants covering 5 regions. You will learn inthis presentation about the experiences <strong>of</strong> managing Europeanforecasting at H.J. Heinz. We will discuss how forecasting hasmoved from an activity previously ignored by production andfinance to a pivotal tool that now drives their budgeting process.We will outline the fundamental principals and assumptions H.J.Heinz uses to create forecasts and how they have gainedvisibility across their complex European supply chain.You will learn: Why a combination <strong>of</strong> appropriate tools, data hygiene, and trustin your collaborators can lead to effective forecasting How to move forecasting from simple number crunching toan integrated business process ensuring internal collaborationand buy-in from each department4

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