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Youth Guide to Action on Maternal Health - Women Deliver

Youth Guide to Action on Maternal Health - Women Deliver

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<str<strong>on</strong>g>Youth</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g><str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g><strong>on</strong> <strong>Maternal</strong><strong>Health</strong>


<str<strong>on</strong>g>Youth</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> <strong>Maternal</strong> <strong>Health</strong>: Introducti<strong>on</strong>Welcome <str<strong>on</strong>g>to</str<strong>on</strong>g> the <strong>Women</strong> <strong>Deliver</strong><str<strong>on</strong>g>Youth</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> <strong>Maternal</strong> <strong>Health</strong>!We know that young activists like you hold thepower <str<strong>on</strong>g>to</str<strong>on</strong>g> end preventable maternal mortality anddeliver for girls and women. This guide is designedas a resource for informing and inspiring yourwork <str<strong>on</strong>g>to</str<strong>on</strong>g> improve maternal health.How <str<strong>on</strong>g>to</str<strong>on</strong>g> Use this <str<strong>on</strong>g>Guide</str<strong>on</strong>g>The <str<strong>on</strong>g>Youth</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> <strong>Maternal</strong> <strong>Health</strong> is designed <str<strong>on</strong>g>to</str<strong>on</strong>g> assist young people intheir advocacy and awareness-raising efforts. The goal of this guide is <str<strong>on</strong>g>to</str<strong>on</strong>g> empowerand equip young people with the <str<strong>on</strong>g>to</str<strong>on</strong>g>ols, resources, and knowledge <str<strong>on</strong>g>to</str<strong>on</strong>g> use and developmessages, projects, and campaigns <str<strong>on</strong>g>to</str<strong>on</strong>g> increase awareness about young people andmaternal health issues. The guide will focus <strong>on</strong> new media and technology. Webelieve in technology’s potential <str<strong>on</strong>g>to</str<strong>on</strong>g> empower youth <str<strong>on</strong>g>to</str<strong>on</strong>g> become leaders. We hope youwill find this guide useful in inspiring, informing and guiding your projects.Each secti<strong>on</strong> highlights a different step <str<strong>on</strong>g>to</str<strong>on</strong>g> acti<strong>on</strong>, and we hope you will use thesecti<strong>on</strong>s <str<strong>on</strong>g>to</str<strong>on</strong>g>gether and return <str<strong>on</strong>g>to</str<strong>on</strong>g> the <strong>on</strong>es that you find most useful as you seek, define,and promote political, ec<strong>on</strong>omic, social/cultural, and technological soluti<strong>on</strong>s.<strong>Women</strong> <strong>Deliver</strong> <str<strong>on</strong>g>Youth</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> <strong>Maternal</strong> <strong>Health</strong>Published by <strong>Women</strong> <strong>Deliver</strong>584 Broadway, Suite 306New York, NY 10012www.womendeliver.orginfo@womendeliver.orgWritten by: Sarah Blake, Janna Oberdorf, and Mariko RasmussenDesigned by: Sandy Zimmerman“<strong>Maternal</strong> <strong>Health</strong> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g>” used, with permissi<strong>on</strong>, informati<strong>on</strong>from the TakingITGlobal HIV/AIDS <str<strong>on</strong>g>Youth</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g>.Producti<strong>on</strong> of the <strong>Maternal</strong> <strong>Health</strong> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> was funded byThe Summit Foundati<strong>on</strong> and UNFPA.© <strong>Women</strong> <strong>Deliver</strong> 2010page 2page 4page 9page 18page 221. Get InspiredExplore what drives you <str<strong>on</strong>g>to</str<strong>on</strong>g> act and learn about whereother maternal health leaders have found inspirati<strong>on</strong>.2. Get InformedTest and expand your knowledge of maternal healthfacts, strategies, and challenges.3. Get C<strong>on</strong>nectedLearn the basics of networking and using newtechnology <str<strong>on</strong>g>to</str<strong>on</strong>g> c<strong>on</strong>nect <str<strong>on</strong>g>to</str<strong>on</strong>g> other activists and <str<strong>on</strong>g>to</str<strong>on</strong>g> buildand mobilize your community <str<strong>on</strong>g>to</str<strong>on</strong>g> acti<strong>on</strong>.4. Get MovingFollow the steps here <str<strong>on</strong>g>to</str<strong>on</strong>g> set goals, plan, and implementa successful project.5. Sustain Your Momentum, Make Lasting ChangeReflect <strong>on</strong> your project—What did you achieve?What challenges did you face? What’s next?


1.Get Inspired2Get inspired by the leaders ofthe maternal health communityGet inspired by the words and acti<strong>on</strong>sof your fellow youth advocates“It is often said that young people are our future. They areour present, <str<strong>on</strong>g>to</str<strong>on</strong>g>o. It is <str<strong>on</strong>g>to</str<strong>on</strong>g>day, and not <str<strong>on</strong>g>to</str<strong>on</strong>g>morrow, that we mustinvest in young people and include them in solving the greatchallenges of our times... Now is the time <str<strong>on</strong>g>to</str<strong>on</strong>g> make greaterinvestments in young people, especially adolescent girls, sothey can reach their full potential. Investing in young people<str<strong>on</strong>g>to</str<strong>on</strong>g>day is an investment in a sustainable future.”—Thoraya Obaid, Executive Direc<str<strong>on</strong>g>to</str<strong>on</strong>g>r ofthe United Nati<strong>on</strong>s Populati<strong>on</strong> Fund (UNFPA)“At <strong>Women</strong> <strong>Deliver</strong> we believe in the core theme:Invest in <strong>Women</strong>—It Pays! But we also believethat investing in young people—in their health,their educati<strong>on</strong>, and their opportunities—is<strong>on</strong>e of the smartest investments any nati<strong>on</strong>can make. Today’s youth are the <strong>on</strong>es who willcarry the <strong>Women</strong> <strong>Deliver</strong> movement in<str<strong>on</strong>g>to</str<strong>on</strong>g> thenext generati<strong>on</strong>, and they are the <strong>on</strong>es who willc<strong>on</strong>tinue <str<strong>on</strong>g>to</str<strong>on</strong>g> deliver soluti<strong>on</strong>s for girls and women.We must equip them now with the knowledge,resources, and inspirati<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> carry that <str<strong>on</strong>g>to</str<strong>on</strong>g>rch.”—Jill Sheffield, President of <strong>Women</strong> <strong>Deliver</strong>“The best feeling in the world for me is when I accomplishsomething that other people never believed I wouldaccomplish. There is a saying that goes like this: “When lifegives you lem<strong>on</strong>s, make GRAPE juice. Then, sit back andwatch the world as they w<strong>on</strong>der how you did it!!”—Nancy Leiva, Belize“The knowledge that by passing al<strong>on</strong>g the essentialmessages of sexual and reproductive health andrights, I can influence the quality of life of a pers<strong>on</strong>,a family, and eventually a community, is rewarding.”—Thiagi Piyadasa, Sri Lanka“I am inspired by the women of Kenya, whodespite the harsh c<strong>on</strong>diti<strong>on</strong>s they live under,always have a warm smile. I am inspired by peoplewho have worked hard <str<strong>on</strong>g>to</str<strong>on</strong>g> be where they are, andbeat the odds. I am inspired by people whose life’smissi<strong>on</strong> is <str<strong>on</strong>g>to</str<strong>on</strong>g> better the lives of others. I believetrue fulfillment comes from this.”“When I see the rate of maternal deaths and the causes, Icannot stand aside and do nothing. We need <str<strong>on</strong>g>to</str<strong>on</strong>g> take acti<strong>on</strong>sand advocate for safe motherhood in the world. A woman iseither our mother or sister or aunt, so when we hear aboutmaternal death, it can be OUR mother or our sister or aunt.I believe that every <strong>on</strong>e of us can play his/her role in thecommunity <str<strong>on</strong>g>to</str<strong>on</strong>g> reduce maternal mortality. And this is whatinspires me every day of my life <str<strong>on</strong>g>to</str<strong>on</strong>g> work with people of mycountry <str<strong>on</strong>g>to</str<strong>on</strong>g> advocate for the improvement of maternal health.”—FranÇois Zoungrana, Burkina Faso—Anne Musuva, Kenya


1.Get Inspired3Who, or what, first inspired you <str<strong>on</strong>g>to</str<strong>on</strong>g> take acti<strong>on</strong> <strong>on</strong> maternal health? Yourinspirati<strong>on</strong> can come from a pers<strong>on</strong>al experience, a community leader, a teacher,an organizati<strong>on</strong>, or a family member whose words inspired you. Have you read orlistened <str<strong>on</strong>g>to</str<strong>on</strong>g> a news s<str<strong>on</strong>g>to</str<strong>on</strong>g>ry, s<strong>on</strong>g, poem, or piece of creative work that made you thinkabout maternal health in new ways?Identify Your Investment, Share Your S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: What have you d<strong>on</strong>e so far <str<strong>on</strong>g>to</str<strong>on</strong>g> act <strong>on</strong>your inspirati<strong>on</strong>? What do you want <str<strong>on</strong>g>to</str<strong>on</strong>g> do next?


2. Get InformedWhere?Of all health indica<str<strong>on</strong>g>to</str<strong>on</strong>g>rs tracked by the World <strong>Health</strong> Organizati<strong>on</strong> (WHO), maternalmortality shows the greatest disparity between rich and poor countries: 99 percen<str<strong>on</strong>g>to</str<strong>on</strong>g>f women who die during pregnancy and childbirth are in the developing world. 18births per 1,000 Adolescent girls aged 15-19 19more than 150100.1 – 15050.1 – 100less than 50no dataIn developing countries each year…• 215 milli<strong>on</strong> women who want <str<strong>on</strong>g>to</str<strong>on</strong>g> avoid pregnancy do not use an effectivemethod of c<strong>on</strong>tracepti<strong>on</strong>. 20• Nearly half of pregnant women give birth without the assistance ofa skilled provider. 21• 20 milli<strong>on</strong> women have unsafe aborti<strong>on</strong>s. 22• 10 <str<strong>on</strong>g>to</str<strong>on</strong>g> 20 milli<strong>on</strong> women suffer severe or l<strong>on</strong>g-lasting illnesses or disabilitiescaused by complicati<strong>on</strong>s during pregnancy and childbirth. 23• 50 milli<strong>on</strong> pregnant women are exposed <str<strong>on</strong>g>to</str<strong>on</strong>g> malaria, c<strong>on</strong>tributing <str<strong>on</strong>g>to</str<strong>on</strong>g> severematernal anemia, miscarriage, and babies with low birthweight. 24• 1.5 milli<strong>on</strong> HIV positive women give birth in developing countries.Pregnancy is associated with an elevated risk of c<strong>on</strong>tracting HIV, whileHIV/AIDS can raise pregnant women’s risk of hemorrhage, sepsis, andother complicati<strong>on</strong>s. 25• C<strong>on</strong>flict, natural disasters, and other crises displace women—includingpregnant women and women who become pregnant while displaced.While their chances of attaining care have increased, the vast majoritygive birth without the medical care they need. 26Probability relative <str<strong>on</strong>g>to</str<strong>on</strong>g> mothers 24 <str<strong>on</strong>g>to</str<strong>on</strong>g> 26 years old*2.52.01.5HypertensiveDisordersWhy? 1.08%ObstructedLaborEnsuring women’s and girls’ health is a human right. <strong>Maternal</strong> health is central0.528% Other13%<str<strong>on</strong>g>to</str<strong>on</strong>g> women’s overall health, and women’s health affects every<strong>on</strong>e: healthy womenUnsafe Aborti<strong>on</strong>c<strong>on</strong>tribute <str<strong>on</strong>g>to</str<strong>on</strong>g> the health and well-being of their children, families, communities, and0.0MORTALITY UNDERWEIGHT STUNTING DIARRHEA ANEMIAnati<strong>on</strong>s. And every<strong>on</strong>e has a role <str<strong>on</strong>g>to</str<strong>on</strong>g> play in ensuring that their health is a priority. 27DEVELOPA GLOBAL PLAN FORDEVELOPMENT8.• Policy makers must have thepolitical will <str<strong>on</strong>g>to</str<strong>on</strong>g> enact policiesand allocate funds <str<strong>on</strong>g>to</str<strong>on</strong>g> improvematernal health.1.ERADICATEEXTREMEPOVERTY• Communities shape social andcultural norms that support or5.detract from women’s ability <str<strong>on</strong>g>to</str<strong>on</strong>g>IMPROVEclaim their rights. All membersMATERNALof communities—not just theHEALTHmost powerful—should beinvolved in efforts <str<strong>on</strong>g>to</str<strong>on</strong>g> m<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>rand evaluate policies, <str<strong>on</strong>g>to</str<strong>on</strong>g> mobilizepolitical will, and <str<strong>on</strong>g>to</str<strong>on</strong>g> define gapsin health service coverage.ENSUREENVIRONMENTALSUSTAINABILITY7.ACHIEVEUNIVERSAL PRIMARYEDUCATIONCOMBAT AIDS/HIV,MALARIA AND OTHERDISEASES6.2.REDUCECHILDMORTALITYPROMOTE GENDEREQUALITY ANDEMPOWER WOMEN4.AGE OF MOTHERAT FIRST BIRTH12-14• <strong>Health</strong> care providers can helpprovide safe spaces for eventhe most marginalized women and girls <str<strong>on</strong>g>to</str<strong>on</strong>g> get the care they need byshowing respect and sensitivity <str<strong>on</strong>g>to</str<strong>on</strong>g> the needs and c<strong>on</strong>cerns of theirpatients.• Local, regi<strong>on</strong>al, nati<strong>on</strong>al, and internati<strong>on</strong>al media can raise awarenessof an issue, project, or initiative and c<strong>on</strong>nect pers<strong>on</strong>al s<str<strong>on</strong>g>to</str<strong>on</strong>g>ries andstatistics.• Family members—including male family members—can promoteequitable gender norms at home.3.Comprehensive soluti<strong>on</strong>s are attainable—and urgent.<strong>Health</strong> systems that work for girls work for every<strong>on</strong>e: not <strong>on</strong>ly are they proven<str<strong>on</strong>g>to</str<strong>on</strong>g> reach girls, who are am<strong>on</strong>g the most socially vulnerable, and easily excludedgroups, but they are also likely <str<strong>on</strong>g>to</str<strong>on</strong>g> be equipped with the resources, skills, andsupplies needed <str<strong>on</strong>g>to</str<strong>on</strong>g> provide all levels of care. 2815-1718-20PROVIDERS12%Eclampsia &POLICY MAKERSHEALTH CARE15%SepsisFAMILY MEMBERSCOMMUNITIES& INTERNATIONAL MEDIA24%HemorrhageLOCAL, REGIONAL, NATIONAL7


2. Get Informed8HOW TO SAVE GIRLS’ AND WOMEN’S LIVESThree health systems strategies have been proven <str<strong>on</strong>g>to</str<strong>on</strong>g> improve girls’ and women’schances of surviving pregnancy, childbirth, and the critical days after the end of apregnancy: 29123Access <str<strong>on</strong>g>to</str<strong>on</strong>g> voluntary family planningWhat it is: Counseling <str<strong>on</strong>g>to</str<strong>on</strong>g> ensure that women, and couples make informedchoices regarding c<strong>on</strong>tracepti<strong>on</strong>; medical care/services supporting thosedecisi<strong>on</strong>s; and appropriate supplies, such as c<strong>on</strong>traceptive pills, emergencyc<strong>on</strong>traceptives, and c<strong>on</strong>doms.Why it matters: Ensuring girls, women, and their male partners have access <str<strong>on</strong>g>to</str<strong>on</strong>g>family planning enables them <str<strong>on</strong>g>to</str<strong>on</strong>g> avoid high-risk and unintended pregnancies.Access <str<strong>on</strong>g>to</str<strong>on</strong>g> quality care for pregnancy and childbirth (antenatalcare; skilled attendance at birth, including emergency obstetricand ne<strong>on</strong>atal care; and immediate postnatal care for mothersand newborns, at delivery and in the postpartum period)What it is: Antenatal care includes counseling <str<strong>on</strong>g>to</str<strong>on</strong>g> prepare women for birthand recognize complicati<strong>on</strong>s and services <str<strong>on</strong>g>to</str<strong>on</strong>g> treat syphilis, prevent mother<str<strong>on</strong>g>to</str<strong>on</strong>g>-childtransmissi<strong>on</strong> of HIV, provide tetanus vaccinati<strong>on</strong>s, and intervene <str<strong>on</strong>g>to</str<strong>on</strong>g>benefit both mothers and newborns. Skilled care during labor and at deliveryincludes 24-hour access <str<strong>on</strong>g>to</str<strong>on</strong>g> skilled birth attendants, such as doc<str<strong>on</strong>g>to</str<strong>on</strong>g>rs, nurses,and midwives for normal deliveries, and referrals for obstetric emergencies.Immediate postnatal care for mothers and newborns includes m<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>ring ofexcessive bleeding, pain, and infecti<strong>on</strong>; counseling <strong>on</strong> breastfeeding, familyplanning, and nutriti<strong>on</strong>; and newborn care, including identificati<strong>on</strong> of dangersigns and treatment or referral for complicati<strong>on</strong>s.Why it matters: 42 percent of pregnancies everywhere in the world involveserious complicati<strong>on</strong>s. Skilled care makes the difference between life and death.Access <str<strong>on</strong>g>to</str<strong>on</strong>g> safe aborti<strong>on</strong>, when legalWhat it is: Medical or surgical procedures <str<strong>on</strong>g>to</str<strong>on</strong>g> terminate an unwanted pregnancy,in accordance with the laws of a given country. Services must be provided bywell-trained pers<strong>on</strong>nel, with access <str<strong>on</strong>g>to</str<strong>on</strong>g> appropriate equipment and supplies andsupported by the health system infrastructures, policy, and regulati<strong>on</strong>s thatensure safety.Why it matters: Unsafe aborti<strong>on</strong>s account for 13 percent of deaths associatedwith pregnancy and childbirth.THREE DELAYS 30Once complicati<strong>on</strong>s occur, women’s survival depends <strong>on</strong> whether they are able <str<strong>on</strong>g>to</str<strong>on</strong>g>get the care that they need. Three delays raise women’s risk of dying:1. Delay in seeking care: <strong>Women</strong> and girls may have <str<strong>on</strong>g>to</str<strong>on</strong>g> get permissi<strong>on</strong>from husbands or parents, and women and their families may notrecognize the emergency; some may fear hospital practices. Youngwomen often experience further delays because of stigma of youngwomen’s sexuality and gender-based violence.2. Delay in reaching an emergency care facility: Transportati<strong>on</strong> may beunavailable or unaffordable or take <str<strong>on</strong>g>to</str<strong>on</strong>g>o l<strong>on</strong>g.3. Delay in receiving care from providers: Richer patients or males maybe seen first and facilities may lack staff, equipment or supplies. Inadditi<strong>on</strong>, care may be unaffordable.Taking <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> for Sustainable Change<strong>Women</strong> <strong>Deliver</strong> has outlined a global acti<strong>on</strong> plan 31 for governments andthe internati<strong>on</strong>al community <str<strong>on</strong>g>to</str<strong>on</strong>g> commit <str<strong>on</strong>g>to</str<strong>on</strong>g>:• Increase investment in maternal, newborn, and reproductive health,calling for an additi<strong>on</strong>al US $12 billi<strong>on</strong> in 2010, increasing annually <str<strong>on</strong>g>to</str<strong>on</strong>g> anadditi<strong>on</strong>al US $20 billi<strong>on</strong> in 2015.• Strengthen health systems <str<strong>on</strong>g>to</str<strong>on</strong>g> scale up health interventi<strong>on</strong>s and fillgaps—including 2.5 milli<strong>on</strong> health care professi<strong>on</strong>als (midwives, nurses,doc<str<strong>on</strong>g>to</str<strong>on</strong>g>rs, and specialists) and managers.• Strengthen maternal, newborn, and reproductive health programsand instituti<strong>on</strong>s—ensuring that services and informati<strong>on</strong> areaccessible and delivered with respect for women—especially poor andmarginalized women and adolescents.• Develop m<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>ring and accountability mechanisms and channels forcommunity engagement that address wider socioec<strong>on</strong>omic, political,and cultural barriers <str<strong>on</strong>g>to</str<strong>on</strong>g> care, and help improve policies and programs.Young leaders like you will make the difference when it comes <str<strong>on</strong>g>to</str<strong>on</strong>g> sharing keymessages, engaging communities, and persuading leaders <str<strong>on</strong>g>to</str<strong>on</strong>g> invest in women andgirls. Your commitment, energy, and the ec<strong>on</strong>omic, social/cultural, political, andtechnological soluti<strong>on</strong>s you define are needed at every level.


3. Get C<strong>on</strong>nected9<strong>Deliver</strong>ing for women requires coordinated acti<strong>on</strong> at every level: local, nati<strong>on</strong>al,and internati<strong>on</strong>al. This is true for government and internati<strong>on</strong>al agencycommitments, and it is true of the networks that we build <str<strong>on</strong>g>to</str<strong>on</strong>g> make sure theymake those commitments—and stick <str<strong>on</strong>g>to</str<strong>on</strong>g> them.What is a network? A group of people and instituti<strong>on</strong>s that share informati<strong>on</strong>and make opportunities accessible <str<strong>on</strong>g>to</str<strong>on</strong>g> each other.C<strong>on</strong>nect In Pers<strong>on</strong>Building a network requires putting in time, effort, and energy <str<strong>on</strong>g>to</str<strong>on</strong>g> create newand lasting c<strong>on</strong>tacts. Take a moment <str<strong>on</strong>g>to</str<strong>on</strong>g> share inspirati<strong>on</strong>s, experiences, andgoals in work and social settings.Decide How You Want <str<strong>on</strong>g>to</str<strong>on</strong>g> Use Your NetworkHow can you get experts, advocates, leading decisi<strong>on</strong> makers, and members of themedia <str<strong>on</strong>g>to</str<strong>on</strong>g> be part of your network? If you had an audience with them, what wouldyou like <str<strong>on</strong>g>to</str<strong>on</strong>g> learn and what would you like them <str<strong>on</strong>g>to</str<strong>on</strong>g> know?Three things I want <str<strong>on</strong>g>to</str<strong>on</strong>g> ask my network:1.2.Name of pers<strong>on</strong>where i madethe c<strong>on</strong>tact/how iknow themc<strong>on</strong>tact info(email addressand/or ph<strong>on</strong>e #)potentialcollaborati<strong>on</strong>Follow <strong>on</strong>line(twitter feed,facebook campaign,social network,blog url)3.Three things I want <str<strong>on</strong>g>to</str<strong>on</strong>g> TELL my network:1.2.3.


3. Get C<strong>on</strong>nected10C<strong>on</strong>nect OnlineNew media and technology offer ways <str<strong>on</strong>g>to</str<strong>on</strong>g> stay in <str<strong>on</strong>g>to</str<strong>on</strong>g>uch with other activists, learnabout major developments in the field, c<strong>on</strong>nect your work <str<strong>on</strong>g>to</str<strong>on</strong>g> larger agendas, andlet the people who make decisi<strong>on</strong>s know what matters:BLOGSBlogs offer an informal space <str<strong>on</strong>g>to</str<strong>on</strong>g> share informati<strong>on</strong>, experiences, and insights.Look for links <str<strong>on</strong>g>to</str<strong>on</strong>g>previous posts.• Reading blogs can help you stay up-<str<strong>on</strong>g>to</str<strong>on</strong>g>-date <strong>on</strong>news, analysis, debate, and discussi<strong>on</strong>, and can helpinspire you. Many blogs have comment secti<strong>on</strong>s, whichoffer the opportunity <str<strong>on</strong>g>to</str<strong>on</strong>g> share your opini<strong>on</strong>s of a blogpost, ask questi<strong>on</strong>s, and have them answered by theblogger. Bloggers include journalists, academics, policymakers, and activists. (See Appendix B for a Blogroll lis<str<strong>on</strong>g>to</str<strong>on</strong>g>f great <strong>Maternal</strong> <strong>Health</strong> blogs.)Tags and categorieshelp you find whatinterests you.Make sure you comment <str<strong>on</strong>g>to</str<strong>on</strong>g>keep the c<strong>on</strong>versati<strong>on</strong> going.


3. Get C<strong>on</strong>nected11• Writing a blog can help draw attenti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> your work, and it can be a formof activism in its own right.Websites like Amplify Your Voice (amplifyyourvoice.org) and C<strong>on</strong>versati<strong>on</strong>sfor a Better World (c<strong>on</strong>versati<strong>on</strong>sforabetterworld.org) are spaces for sexualand reproductive health activists <str<strong>on</strong>g>to</str<strong>on</strong>g> express themselves and c<strong>on</strong>nect with eachother. Use them <str<strong>on</strong>g>to</str<strong>on</strong>g> write your own blog, stay up <str<strong>on</strong>g>to</str<strong>on</strong>g> date <strong>on</strong> others, and c<strong>on</strong>nect <str<strong>on</strong>g>to</str<strong>on</strong>g>writers and readers. You can also read blog posts and comment <strong>on</strong> the <strong>Deliver</strong> for<str<strong>on</strong>g>Youth</str<strong>on</strong>g> blog (d4y.womendeliver.org) <str<strong>on</strong>g>to</str<strong>on</strong>g> share your thoughts.Free, easy <str<strong>on</strong>g>to</str<strong>on</strong>g> use platforms like Wordpress and Bloggeroffer another opti<strong>on</strong> for you <str<strong>on</strong>g>to</str<strong>on</strong>g> start your own blog fromscratch. Starting your own blog requires a bit more workwhen it comes <str<strong>on</strong>g>to</str<strong>on</strong>g> building an audience and tapping in<str<strong>on</strong>g>to</str<strong>on</strong>g>a network, but it can be a great way <str<strong>on</strong>g>to</str<strong>on</strong>g> make a name foryourself and your organizati<strong>on</strong>.Add media elements,like pho<str<strong>on</strong>g>to</str<strong>on</strong>g>s, videos, ormusic, <str<strong>on</strong>g>to</str<strong>on</strong>g> make yourposts more dynamic.Use keywords and phrases thatwill encourage your readers <str<strong>on</strong>g>to</str<strong>on</strong>g>click through <str<strong>on</strong>g>to</str<strong>on</strong>g> the full post.When writing your post, keepit short and link <str<strong>on</strong>g>to</str<strong>on</strong>g> otherwebsites, articles, and blogsas much as possible.Use tags & categories <str<strong>on</strong>g>to</str<strong>on</strong>g>help your readers find whatthey’re interested in.


3.Get C<strong>on</strong>nected12Blogging Tips123Write what you know, but d<strong>on</strong>’t worry about knowing everything!In your day-<str<strong>on</strong>g>to</str<strong>on</strong>g>-day work as an activist, student, or maternal healthprofessi<strong>on</strong>al, you will run in<str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g>pics that make great blog posts asso<strong>on</strong> as you start thinking about it. Report <strong>on</strong> your experiences,including the events you attend and the work you do; interview yourpeers, teachers, and leaders you admire about their experiences; anddiscuss news, policies, and research in the field and what they meanfor your work.Have a goal. What are you trying <str<strong>on</strong>g>to</str<strong>on</strong>g> accomplish with each blog post?For example, you cannot end maternal mortality with <strong>on</strong>e blog post,but you might be able <str<strong>on</strong>g>to</str<strong>on</strong>g> c<strong>on</strong>vince a skeptical reader that maternalmortality can be eradicated.Know your audience. While you may not know exactly who is readingyour blog, assume that you are communicating with a variety ofreaders—some who agree with you, some who do not. But mostly,you’re communicating with readers who want <str<strong>on</strong>g>to</str<strong>on</strong>g> learn something new.• Start with the basics: Who? What? Where? When? Why? How?• Write in a c<strong>on</strong>versati<strong>on</strong>al <str<strong>on</strong>g>to</str<strong>on</strong>g>ne, using language that every<strong>on</strong>ecan understand—avoid jarg<strong>on</strong> and abbreviati<strong>on</strong>s, and providedefiniti<strong>on</strong>s of technical terms (feel free <str<strong>on</strong>g>to</str<strong>on</strong>g> use the definiti<strong>on</strong>s inthe glossary, Appendix A).• Make it your own—write in the first-pers<strong>on</strong> in present tense, andshare your opini<strong>on</strong>—whether you are writing because you areexcited, frustrated, or c<strong>on</strong>fused. Make sure your readers knowwhat inspired you <str<strong>on</strong>g>to</str<strong>on</strong>g> write this post.• Post often! Your readers are much more likely <str<strong>on</strong>g>to</str<strong>on</strong>g> become —andstay—engaged if you publish new posts frequently.45TipMake it visually appealing. Effective, compelling blog posts are morethan words <strong>on</strong> a page.• Use pictures, pho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphs, and other illustrati<strong>on</strong>s, <str<strong>on</strong>g>to</str<strong>on</strong>g> make yourpost distinctive and compelling. Flickr.com is a great resource forpho<str<strong>on</strong>g>to</str<strong>on</strong>g>s. Search through their Creative Comm<strong>on</strong>s database andfollow pho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphers whose pho<str<strong>on</strong>g>to</str<strong>on</strong>g>s you like.• Keep it short. Most blog posts should be 500 words or less.Of course, there is room for l<strong>on</strong>ger posts, but when you star<str<strong>on</strong>g>to</str<strong>on</strong>g>ut, stay c<strong>on</strong>cise.• Use paragraphs, headlines, and sub-headings <str<strong>on</strong>g>to</str<strong>on</strong>g> break up textand organize your points.• Highlight main points—feel free <str<strong>on</strong>g>to</str<strong>on</strong>g> use bold or italicize text <str<strong>on</strong>g>to</str<strong>on</strong>g>highlight a few main points.Keep c<strong>on</strong>versati<strong>on</strong>s going.• When you read or learn about an interesting finding, news s<str<strong>on</strong>g>to</str<strong>on</strong>g>ry, ornew project, use your blog <str<strong>on</strong>g>to</str<strong>on</strong>g> link <str<strong>on</strong>g>to</str<strong>on</strong>g> it! It is a great service for yourreaders, and it might lead <str<strong>on</strong>g>to</str<strong>on</strong>g> new links—and readers—<str<strong>on</strong>g>to</str<strong>on</strong>g> your blog.• After you publish your post, make sure <str<strong>on</strong>g>to</str<strong>on</strong>g> check back forcomments and reply in the comment secti<strong>on</strong> below.Blogging Safety TipsPrivacy – Only provide as much pers<strong>on</strong>al informati<strong>on</strong> <strong>on</strong>your blog as you want the world <str<strong>on</strong>g>to</str<strong>on</strong>g> knowProfessi<strong>on</strong>alism – Assume what you publish is permanent,and accept that some of your readers and commenta<str<strong>on</strong>g>to</str<strong>on</strong>g>rsmay disagree with your opini<strong>on</strong>sLegality – D<strong>on</strong>’t libel or attack others, d<strong>on</strong>’t plagiarize,and always cite your sourcesCauti<strong>on</strong> – Spammers often pose as commenta<str<strong>on</strong>g>to</str<strong>on</strong>g>rs som<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>r your posts often


3. Get C<strong>on</strong>nected13Two comm<strong>on</strong> types of blog posts are the “news roundup” and the “op-ed.”Check out these examples:News Roundup ExampleIn the title, explainwhat your newsround-up is about.Start with a shortlist of links <str<strong>on</strong>g>to</str<strong>on</strong>g> variousarticles & blogs.Once you’ve listed the links,give a brief descripti<strong>on</strong> of eachnews s<str<strong>on</strong>g>to</str<strong>on</strong>g>ry and how it applies<str<strong>on</strong>g>to</str<strong>on</strong>g> maternal health issues.


3. Get C<strong>on</strong>nected14Op-Ed ExampleTry <str<strong>on</strong>g>to</str<strong>on</strong>g> include a pho<str<strong>on</strong>g>to</str<strong>on</strong>g>and short descripti<strong>on</strong> ofyourself when writingop-eds so your readersknow who is writing.Sum up your overallargument with acatchy title.Incorporate <str<strong>on</strong>g>to</str<strong>on</strong>g>ols forsharing your postwhenever possible.Use bullets <str<strong>on</strong>g>to</str<strong>on</strong>g> breakup your text and callattenti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> specificacti<strong>on</strong>s or opini<strong>on</strong>s.Link <str<strong>on</strong>g>to</str<strong>on</strong>g> other websitesand articles as muchas possible.


3. Get C<strong>on</strong>nected15When you find a blog or blogger who cares about maternal health, keep track! Youcan subscribe <str<strong>on</strong>g>to</str<strong>on</strong>g> their RSS feed, bookmark the page, or just write the url below:SOCIAL NETWORKSSocial networking websites can help youc<strong>on</strong>nect with other activists around theworld, share news, publicize your work,and build your audience <strong>on</strong>line and <strong>on</strong> theground. Sign-up is free, though using socialnetworks effectively requires you <str<strong>on</strong>g>to</str<strong>on</strong>g> investsome time <str<strong>on</strong>g>to</str<strong>on</strong>g> set up your profile, makec<strong>on</strong>necti<strong>on</strong>s, and keep your c<strong>on</strong>tent fresh.Examples of social networking websites:Facebook has over 400 milli<strong>on</strong> activeusers around the world.To make the most out ofTip social networks, makesure you set out with realisticgoals and a plan <str<strong>on</strong>g>to</str<strong>on</strong>g> achievethem. For example, aim <str<strong>on</strong>g>to</str<strong>on</strong>g> Twee<str<strong>on</strong>g>to</str<strong>on</strong>g>n a regular schedule, and adda number of new c<strong>on</strong>tacts.Or make a campaign throughFacebook with c<strong>on</strong>sistent linksand informati<strong>on</strong>. Remember:keep your c<strong>on</strong>tent fresh andrelevant <str<strong>on</strong>g>to</str<strong>on</strong>g> build your network.Starting out: Facebook offers several opti<strong>on</strong>sfor c<strong>on</strong>necting with other users— pers<strong>on</strong>al pages, organizati<strong>on</strong>al pages, and Groupsand Causes. Explore Facebook <str<strong>on</strong>g>to</str<strong>on</strong>g> see how others are using these <str<strong>on</strong>g>to</str<strong>on</strong>g>ols—then decidewhich combinati<strong>on</strong> works best for you. Some things you might find useful:• Post links: Use the opti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> post links <str<strong>on</strong>g>to</str<strong>on</strong>g> your Facebook wall <str<strong>on</strong>g>to</str<strong>on</strong>g> notifyyour friends and followers when you post <str<strong>on</strong>g>to</str<strong>on</strong>g> your blog or find a newss<str<strong>on</strong>g>to</str<strong>on</strong>g>ry, resource, or anything else you want <str<strong>on</strong>g>to</str<strong>on</strong>g> share. You can also linkyour Facebook <str<strong>on</strong>g>to</str<strong>on</strong>g> au<str<strong>on</strong>g>to</str<strong>on</strong>g>matically share status updates and links withyour Twitter and other social networks.• “Share:” When some<strong>on</strong>e else posts a link you think is useful, pass it <strong>on</strong>!• Event Invitati<strong>on</strong>s: Use the “Events” opti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> manage invitati<strong>on</strong>s <str<strong>on</strong>g>to</str<strong>on</strong>g>in-pers<strong>on</strong> events.Twitter is a network for informati<strong>on</strong>-sharing in real time.Starting out: Using Twitter is like blogging, but shorter. Instead of 500 words,Twitter allows you <str<strong>on</strong>g>to</str<strong>on</strong>g> share your thoughts, 140 characters at a time. These shortposts—or “Tweets”—are usually <strong>on</strong>e thought, questi<strong>on</strong>, or piece of news. As so<strong>on</strong> asyou Tweet, your thoughts will go out <str<strong>on</strong>g>to</str<strong>on</strong>g> all of your followers.• Once you sign up, start exploring—searchfor your friends by email address, searchor browse Tweets by <str<strong>on</strong>g>to</str<strong>on</strong>g>pic, search fororganizati<strong>on</strong>s, and start posting your ownthoughts.• Use hashtags <str<strong>on</strong>g>to</str<strong>on</strong>g> make your Tweets easier<str<strong>on</strong>g>to</str<strong>on</strong>g> find—hashtags let you tag your posts sothat they are grouped with similar posts.A Twitter Success!TweetsGiving was a global celebrati<strong>on</strong> that aimed <str<strong>on</strong>g>to</str<strong>on</strong>g> change the world throughthe power of gratitude. Using Twitter, they raised $10,000 in 48 hours <str<strong>on</strong>g>to</str<strong>on</strong>g> builda classroom in Tanzania. Leveraging the US holiday, Thanksgiving, they askedpeople <str<strong>on</strong>g>to</str<strong>on</strong>g> Tweet anything they were thankful for and include the #TweetsGivingtag and a link <str<strong>on</strong>g>to</str<strong>on</strong>g> the site. Sec<strong>on</strong>d, the project asked for a d<strong>on</strong>ati<strong>on</strong> in h<strong>on</strong>or ofwhatever you were grateful for. These d<strong>on</strong>ati<strong>on</strong>s, d<strong>on</strong>e through PayPal, allowedyou <str<strong>on</strong>g>to</str<strong>on</strong>g> buy a brick in the new classroom for $10 or become a “Top Turkey” for$100. And third, <str<strong>on</strong>g>to</str<strong>on</strong>g> bring the project awareness, it asked that you follow@TweetsGiving <strong>on</strong> Twitter and help spread the word.Other social media websitesFacebook and Twitter are just two examples ofpopular social networks. Though these two havea global reach, you might want <str<strong>on</strong>g>to</str<strong>on</strong>g> focus <strong>on</strong> thenetworks that are most popular where you live.TRYIT OUTJoin the c<strong>on</strong>versati<strong>on</strong>!There are hashtagsfor maternal health(#maternalhealth)and the MDGs (#mdgs) - includethem as you Tweet your thoughts,reflecti<strong>on</strong>s, and new ideas <strong>on</strong>different issues. When you attenda meeting, event, or c<strong>on</strong>ference,ask around <str<strong>on</strong>g>to</str<strong>on</strong>g> see if there is ashared hashtag you can use.Upload videos andTippho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphs <str<strong>on</strong>g>to</str<strong>on</strong>g> Flickr,YouTube, Vimeo and othermedia-sharing sites <str<strong>on</strong>g>to</str<strong>on</strong>g> shareyour advocacy videos, pho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphsof your events, and more.


3. Get C<strong>on</strong>nected16LISTSERVES AND E-NEWSLETTERSListserves (or listservs) are, essentially, mailing lists. Listserv subscribers receive,and send (depending <strong>on</strong> the individual listserv) email messages related <str<strong>on</strong>g>to</str<strong>on</strong>g> specificc<strong>on</strong>cerns and communities. Because you often have <str<strong>on</strong>g>to</str<strong>on</strong>g> be approved as a member,listserves are most useful for sharing specific informati<strong>on</strong> with specific groups.Also, many internati<strong>on</strong>al youth-focused organizati<strong>on</strong>s have e-newsletters you cansubscribe <str<strong>on</strong>g>to</str<strong>on</strong>g> for updates and informati<strong>on</strong>.Check out these listservs and networks, and add your own:• <strong>Deliver</strong> For <str<strong>on</strong>g>Youth</str<strong>on</strong>g>: womendeliver.org/deliver-for-youth/• IGWG Listserv: igwg.org/listserv.aspx• Interagency <str<strong>on</strong>g>Youth</str<strong>on</strong>g> Working Group: info.k4health.org/youthwg/• Advocates for <str<strong>on</strong>g>Youth</str<strong>on</strong>g>: advocatesforyouth.org/• Y-PEER: youthpeer.org• <str<strong>on</strong>g>Youth</str<strong>on</strong>g> Coaliti<strong>on</strong>: youthcoaliti<strong>on</strong>.orgMOBILE PHONESAs mobile ph<strong>on</strong>e use expands <str<strong>on</strong>g>to</str<strong>on</strong>g> over 4.5 billi<strong>on</strong> ph<strong>on</strong>es, so <str<strong>on</strong>g>to</str<strong>on</strong>g>o do the uses forthese ph<strong>on</strong>es—and when it comes <str<strong>on</strong>g>to</str<strong>on</strong>g> maternal health, and organizing, the potentialis boundless. For health providers, researchers, and activists, ph<strong>on</strong>es and handhelddevices offer enormous possibility for reporting the key pieces of informati<strong>on</strong> thatcan be used <str<strong>on</strong>g>to</str<strong>on</strong>g> improve resp<strong>on</strong>ses <str<strong>on</strong>g>to</str<strong>on</strong>g> public health challenges—including improvingmaternal health.Different Ways <str<strong>on</strong>g>to</str<strong>on</strong>g> C<strong>on</strong>nect with Mobile Technology:To Share <strong>Health</strong> Informati<strong>on</strong>Success S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: Fr<strong>on</strong>tlineSMS:Medic and Josh NesbitIn the <str<strong>on</strong>g>to</str<strong>on</strong>g>wn of Namitete, Malawi, Josh Nesbit found St. Gabriel’s—a hospital with acatchment covering 250,000 people over hundreds of square miles. The hospitalhad <str<strong>on</strong>g>to</str<strong>on</strong>g> rely <strong>on</strong> a network of 450 volunteers across 700 villages <str<strong>on</strong>g>to</str<strong>on</strong>g> keep tabs <strong>on</strong>the populati<strong>on</strong> and report back <str<strong>on</strong>g>to</str<strong>on</strong>g> the hospital. By teaching the community healthworkers <str<strong>on</strong>g>to</str<strong>on</strong>g> send text messages c<strong>on</strong>taining medical informati<strong>on</strong> back <str<strong>on</strong>g>to</str<strong>on</strong>g> the hospitalstaff, 150 patients received emergency care, community health workers saved 1,000hours of travel time which they used <str<strong>on</strong>g>to</str<strong>on</strong>g> visit more patients, the number of peoplebeing treated for Tuberculosis doubled, and the hospital saved $3500 worth of fuel,which was used <str<strong>on</strong>g>to</str<strong>on</strong>g> purchase medicati<strong>on</strong>, in just 6 m<strong>on</strong>ths.To Collect, Map, and Visualize DataSuccess S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: UshadiAfter an earthquake devastated Haiti in January 2010, Ushadi emerged as a <str<strong>on</strong>g>to</str<strong>on</strong>g>ol forcapturing and sharing informati<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> map crises and resp<strong>on</strong>se. The informati<strong>on</strong> ismapped in near real time and gathered from reports coming from inside Haiti via: textmessage (SMS), web, email, radio, ph<strong>on</strong>e, Twitter, Facebook, televisi<strong>on</strong>, listservs, livestreams, and situati<strong>on</strong> reports. The platform is designed so any pers<strong>on</strong> or organizati<strong>on</strong>can use it <str<strong>on</strong>g>to</str<strong>on</strong>g> set up their own way <str<strong>on</strong>g>to</str<strong>on</strong>g> collect and visualize informati<strong>on</strong>. The coreplatform allows for plug-in and extensi<strong>on</strong>s so that it can be cus<str<strong>on</strong>g>to</str<strong>on</strong>g>mized for differentlocales and needs, and it can be downloaded for free. Using text message (SMS) <str<strong>on</strong>g>to</str<strong>on</strong>g>gather the info, Ushadi helps bring awareness <str<strong>on</strong>g>to</str<strong>on</strong>g> crisis situati<strong>on</strong>s or other events inevery locale.To Expand Access <str<strong>on</strong>g>to</str<strong>on</strong>g> Informati<strong>on</strong>Success S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: Text4babyText4baby is a free mobile informati<strong>on</strong> service designed <str<strong>on</strong>g>to</str<strong>on</strong>g> promote maternal andchild health. An educati<strong>on</strong>al program of the Nati<strong>on</strong>al <strong>Health</strong>y Mothers, <strong>Health</strong>yBabies Coaliti<strong>on</strong> (HMHB), text4baby provides pregnant women and new moms with


3. Get C<strong>on</strong>nected17informati<strong>on</strong> they need <str<strong>on</strong>g>to</str<strong>on</strong>g> take care of their health and give their babies the bestpossible start in life. <strong>Women</strong> who sign up for the service by texting BABY (or BEBEfor Spanish) <str<strong>on</strong>g>to</str<strong>on</strong>g> 511411 will receive free (SMS) text messages each week, timed <str<strong>on</strong>g>to</str<strong>on</strong>g>their due date or baby’s date of birth.Success S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: Ask BrookIn 2002, The Brook Advisory Centre, a UK charity, launched an enhanced “AskBrook” informati<strong>on</strong> service providing young people with sexual health knowledgeand support via teleph<strong>on</strong>e, the web, and text message. To access the servicevia mobile ph<strong>on</strong>e, young people text BRK, followed by their postcode, <str<strong>on</strong>g>to</str<strong>on</strong>g> 81222.Subsequently, they receive informati<strong>on</strong> regarding sexual health services intheir area. They can also select standardized resp<strong>on</strong>ses <str<strong>on</strong>g>to</str<strong>on</strong>g> questi<strong>on</strong>s relating <str<strong>on</strong>g>to</str<strong>on</strong>g>c<strong>on</strong>tracepti<strong>on</strong>, pregnancy, sexually transmitted disease, and other sexual healthissues. In 2006 and 2007, the service received an average of 100 text messagequeries per m<strong>on</strong>th.To Raise Awareness and FundingSuccess S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: Make Poverty His<str<strong>on</strong>g>to</str<strong>on</strong>g>ryIn 2005, Oxfam GB launched a text message-based outreach initiative as part of itsrole in the Make Poverty His<str<strong>on</strong>g>to</str<strong>on</strong>g>ry Campaign. Advertisements were placed <strong>on</strong> severalcampaign websites and in newspapers urging people <str<strong>on</strong>g>to</str<strong>on</strong>g> text the keyword “BAND” <str<strong>on</strong>g>to</str<strong>on</strong>g>receive a white wristband, the global campaign’s symbol. Users would then receivean au<str<strong>on</strong>g>to</str<strong>on</strong>g>matic resp<strong>on</strong>se requesting their name, street number, and postal code.Approximately 50,000 people ordered their white band. The organizati<strong>on</strong> is nowusing the code <str<strong>on</strong>g>to</str<strong>on</strong>g> encourage people <str<strong>on</strong>g>to</str<strong>on</strong>g> sign up for various campaigns or set up aregular gift.To Avert Crises and C<strong>on</strong>nect CommunitiesSuccess S<str<strong>on</strong>g>to</str<strong>on</strong>g>ry: PeaceNetWhen waves of political violence swept through Kenya after the December 2007presidential electi<strong>on</strong>—marred by widespread allegati<strong>on</strong>s of vote rigging—human rightsadvocates in the country turned <str<strong>on</strong>g>to</str<strong>on</strong>g> cell ph<strong>on</strong>es <str<strong>on</strong>g>to</str<strong>on</strong>g> help stem the violence. PeaceNet, acoaliti<strong>on</strong> of Kenyan NGOs, partnered with Oxfam GB <str<strong>on</strong>g>to</str<strong>on</strong>g> create a text messaging“nerve center” that served as a vital <str<strong>on</strong>g>to</str<strong>on</strong>g>ol for c<strong>on</strong>flict management and preventi<strong>on</strong> byproviding a hub for real-time informati<strong>on</strong> about actual and planned attacks betweenrival groups. The text messages were then relayed <str<strong>on</strong>g>to</str<strong>on</strong>g> local “peace committees” thatdeployed media<str<strong>on</strong>g>to</str<strong>on</strong>g>rs and <str<strong>on</strong>g>to</str<strong>on</strong>g>ok other immediate acti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> stem the violence.Example text: “Over 400 people with no food or waterholed in Huruma PCEA church in Eldoret for three days. Helpneeded immediately.”ADVOCACY VIDEOSAdvocacy videos are a great way <str<strong>on</strong>g>to</str<strong>on</strong>g> advanceimportant social causes and help viewers seeproblems in new ways. They can leave audiencesfeeling excited about taking acti<strong>on</strong> and joiningothers <str<strong>on</strong>g>to</str<strong>on</strong>g> make a difference if they make astr<strong>on</strong>g argument, involve the viewer, and engagethe audience in what happens next. Advocacyvideos are l<strong>on</strong>ger than PSAs (Public ServiceAnnouncements are usually around <strong>on</strong>e minutel<strong>on</strong>g) but should be shorter than 15 minutes(anything l<strong>on</strong>ger and it becomes more of adocumentary.)Make sure you pick theTip right platform, and becareful! There are plenty ofsecure ways <str<strong>on</strong>g>to</str<strong>on</strong>g> send m<strong>on</strong>eyinternati<strong>on</strong>ally, but always doyour research—ask around <str<strong>on</strong>g>to</str<strong>on</strong>g> findout what others have used. Alsoresearch tax codes, and otherpolicies that can affect yourability <str<strong>on</strong>g>to</str<strong>on</strong>g> raise and collect funds.Do you have access <str<strong>on</strong>g>to</str<strong>on</strong>g> a video camera? Does your ph<strong>on</strong>e take video? What about aFlip camera? You can make a short, compelling video as a change-oriented <str<strong>on</strong>g>to</str<strong>on</strong>g>ol formaternal health advocacy. D<strong>on</strong>’t have a camera? D<strong>on</strong>’t worry. Even if you d<strong>on</strong>’t haveyour own footage <str<strong>on</strong>g>to</str<strong>on</strong>g> draw attenti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> maternal health, you can still make your ownadvocacy video at MDGFive.com.MDGFive.com is an interactive website and <strong>on</strong>line community uniting artists andactivists in the fight <str<strong>on</strong>g>to</str<strong>on</strong>g> reach MDG #5 by 2015. MDGFive.com includes creativec<strong>on</strong>tent by world-renowned musicians, poets, filmmakers, and pho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphers. Thesite features a “remixer” that can be used <str<strong>on</strong>g>to</str<strong>on</strong>g> create short videos using a libraryof music tracks, spoken word, film, and pho<str<strong>on</strong>g>to</str<strong>on</strong>g>s supplied by renowned mixed mediaartists from around the world. After you make your video, share it with your friendsand colleagues, and encourage them <str<strong>on</strong>g>to</str<strong>on</strong>g> make <strong>on</strong>e <str<strong>on</strong>g>to</str<strong>on</strong>g>o!MORE WAYS TO USE TECHNOLOGY• Reach the established media. If you are working <str<strong>on</strong>g>to</str<strong>on</strong>g> raise awareness,use the internet <str<strong>on</strong>g>to</str<strong>on</strong>g> research and c<strong>on</strong>tact members of the media whomight do a s<str<strong>on</strong>g>to</str<strong>on</strong>g>ry <strong>on</strong> your project.• Find high-profile people and decisi<strong>on</strong> makers <strong>on</strong>line, whether theyhave a Twitter account, a website, blog, or Facebook page. Start ac<strong>on</strong>versati<strong>on</strong> with them, and keep at it until they listen <str<strong>on</strong>g>to</str<strong>on</strong>g> what youhave <str<strong>on</strong>g>to</str<strong>on</strong>g> say.• As you work <strong>on</strong> planning a project, c<strong>on</strong>sider using <strong>on</strong>line spaces likeYahoo Groups and Google Groups <str<strong>on</strong>g>to</str<strong>on</strong>g> share calendars, edit documents,and more.• Services like Skype and Google Voice offer ways <str<strong>on</strong>g>to</str<strong>on</strong>g> make internati<strong>on</strong>alph<strong>on</strong>e calls <str<strong>on</strong>g>to</str<strong>on</strong>g> other users for free.


4. Get Moving18Now that you are inspired, informed, and have a new list of <str<strong>on</strong>g>to</str<strong>on</strong>g>ols <str<strong>on</strong>g>to</str<strong>on</strong>g> achieveyour goals, you can decide how <str<strong>on</strong>g>to</str<strong>on</strong>g> take acti<strong>on</strong>.Set S.M.A.R.T. GoalsGood goals are the key <str<strong>on</strong>g>to</str<strong>on</strong>g> great projects.Brains<str<strong>on</strong>g>to</str<strong>on</strong>g>rm Ideas for ProjectsKeeping your passi<strong>on</strong>s and your knowledge in mind, what specific goals do you want<str<strong>on</strong>g>to</str<strong>on</strong>g> achieve around maternal health?Specific:Answer the six W’s: Who? What? Where? When? Which? Why?MeasurableC<strong>on</strong>crete criteria <str<strong>on</strong>g>to</str<strong>on</strong>g> measure progress helps you stay <strong>on</strong> track.AttainableVisualize yourself achieving your goals. As you grow and develop, yourgoals become more attainable.RealisticYou must be both able and willing <str<strong>on</strong>g>to</str<strong>on</strong>g> work <str<strong>on</strong>g>to</str<strong>on</strong>g>wards your goals. Your goalis probably realistic if you really believe it can be accomplished.Example: Increase awareness of maternal mortality am<strong>on</strong>g students at my highschool, by getting 20 students <str<strong>on</strong>g>to</str<strong>on</strong>g> write an electr<strong>on</strong>ic letter or blog post <str<strong>on</strong>g>to</str<strong>on</strong>g> encouragelocal legisla<str<strong>on</strong>g>to</str<strong>on</strong>g>rs’ support of safe motherhood policies and programs.Example: Follow Twitter c<strong>on</strong>versati<strong>on</strong>s like #maternalhealth, #mdgs, and #mdg5, andget 10 friends <str<strong>on</strong>g>to</str<strong>on</strong>g> join in and learn more about maternal health.Who do you want <str<strong>on</strong>g>to</str<strong>on</strong>g> reach, engage, or persuade?TangibleIf you can see or feel the end product, it becomes more measurable andeasier <str<strong>on</strong>g>to</str<strong>on</strong>g> attain.How does this fit in <str<strong>on</strong>g>to</str<strong>on</strong>g> your goals for delivering for girls and women in your family,community, country, and world?


4. Get Moving19Build a Team1.What makes a great team?Make the Most of Your ResourcesList everything you will need (skills, knowledge, access/network, funds, supplies,space) <str<strong>on</strong>g>to</str<strong>on</strong>g> be successful.What I Need:2.What qualities, skills, and experiences areessential <str<strong>on</strong>g>to</str<strong>on</strong>g> accomplishing your goal?3.How will you recruit your team members?C<strong>on</strong>sider yourTipexisting resources,network, and goals.Are there any naturalc<strong>on</strong>necti<strong>on</strong>s that you canbuild <strong>on</strong> or reach out <str<strong>on</strong>g>to</str<strong>on</strong>g>?


4.Get Moving20Use Your Network <str<strong>on</strong>g>to</str<strong>on</strong>g> Learn MoreCheck the list of c<strong>on</strong>tacts you have made so far. Who do you know who does thiskind of work now? Can you interview them? Shadow them?Create Your <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> Plan:Prepare <str<strong>on</strong>g>to</str<strong>on</strong>g> Overcome Challenges:Possible ChallengesHow Can I Overcome This?Step Number<str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g>s NeededTo Achieve MYGoalHow Will I DoThis?What Help Will INeed?How Will I Know IAM Successful?


4. Get Moving21NEED SOME IDEAs for Taking <str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g>?Get your brains<str<strong>on</strong>g>to</str<strong>on</strong>g>rm going. Every acti<strong>on</strong> makes a difference. Here are some ideas <str<strong>on</strong>g>to</str<strong>on</strong>g>get you started…• Share your knowledge by starting a blog that discusses the challengesand opportunities of overcoming maternal deaths in your country.• Educate yourself and get others interested in maternal health bysigning up for listservs, blogs, websites, Facebook campaigns, andmore.• Join the live Twitter or blog feeds of global health c<strong>on</strong>ferences <str<strong>on</strong>g>to</str<strong>on</strong>g>make sure maternal health and young people are <strong>on</strong> the agenda.• Attend an event (health c<strong>on</strong>ference, panel, etc.) either in pers<strong>on</strong> or viathe Internet, webinar, or mobile ph<strong>on</strong>e. Ask <strong>on</strong>e questi<strong>on</strong> about youngpeople and maternal health.• Create awareness with your classmates by putting posters aroundyour school.• Make a short film about maternal health and show it at your schooland upload it <str<strong>on</strong>g>to</str<strong>on</strong>g> YouTube. If you d<strong>on</strong>’t have your own digital camera ordigital video recorder, visit MDGFive.com <str<strong>on</strong>g>to</str<strong>on</strong>g> make an advocacy videousing clips, pho<str<strong>on</strong>g>to</str<strong>on</strong>g>s, and music from other artists.• Give your opini<strong>on</strong> about maternal health <strong>on</strong> a call-in radio show.• Write <str<strong>on</strong>g>to</str<strong>on</strong>g> your MP or Minister and ask him or her <str<strong>on</strong>g>to</str<strong>on</strong>g> increase access <str<strong>on</strong>g>to</str<strong>on</strong>g>maternal health services.• Create a special editi<strong>on</strong> of your school newsletter or e-newsletter <str<strong>on</strong>g>to</str<strong>on</strong>g>inform others.• Join or start a performance group focused <strong>on</strong> maternal mortality andmorbidity awareness.• Volunteer in your community at a maternal health organizati<strong>on</strong> andpromote volunteer opportunities <str<strong>on</strong>g>to</str<strong>on</strong>g> your friends.Track Your ProgressSet deadlines and stick <str<strong>on</strong>g>to</str<strong>on</strong>g> them! Set a deadline for your final goal, and workback from there, filling in weekly or m<strong>on</strong>thly deadlines for the steps you need<str<strong>on</strong>g>to</str<strong>on</strong>g> reach your goal.Overcome challenges: If funding falls short, or you have trouble c<strong>on</strong>necting withyour target audience, getting your message out, or you feel overwhelmed:• Work with your team <str<strong>on</strong>g>to</str<strong>on</strong>g> understand challenges and brains<str<strong>on</strong>g>to</str<strong>on</strong>g>rmsoluti<strong>on</strong>s.• Draw <strong>on</strong> your network for support—use your c<strong>on</strong>necti<strong>on</strong>s with activists<str<strong>on</strong>g>to</str<strong>on</strong>g> talk about your challenges, soluti<strong>on</strong>s, and less<strong>on</strong>s you learn al<strong>on</strong>gthe way.M<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>r your progress as you go. Focus <strong>on</strong> activities and results.• Keep track of what you do—and when. Are you meeting yourdeadlines? Are you staying within your budget?• Are you running in<str<strong>on</strong>g>to</str<strong>on</strong>g> challenges? Are they the challenges youexpected?• Collect feedback from other team members and activity participantswhenever it is relevant, especially after each activity.• What were the results/impact of each activity?Define success—andTipcelebrate it! Overcomingchallenges is noteworthy. Asyou go, make sure you workwith your team <str<strong>on</strong>g>to</str<strong>on</strong>g> share andcelebrate positive developmentsand achievements.


5.SUSTAIN YOUR MOMENTUM, MAKE LASTING CHANGE22Evaluate your project and learnfrom your experienceInclude your whole team in your evaluati<strong>on</strong> project.What is <strong>on</strong>e less<strong>on</strong> you learned about leadership or project planning fromthe experience of planning, leading, or implementing this project?Did you meet your deadlines? YES NODid you achieve your goals? YES NOWhat were the results of your project—did you change minds, raise awareness,motivate new activists, gather data for policy makers <str<strong>on</strong>g>to</str<strong>on</strong>g> use?What is <strong>on</strong>e less<strong>on</strong> you learned about what it takes <str<strong>on</strong>g>to</str<strong>on</strong>g> improve maternal healthfrom this experience?Did your project have an impact that you didn’t expect?Plan for the future: What do you want <str<strong>on</strong>g>to</str<strong>on</strong>g> do next?Use your experience <str<strong>on</strong>g>to</str<strong>on</strong>g> plan and implement another project: How can theless<strong>on</strong>s you learned during this experience inform your future acti<strong>on</strong>s?Collect less<strong>on</strong>s learned and list recommendati<strong>on</strong>sIf some<strong>on</strong>e else were going <str<strong>on</strong>g>to</str<strong>on</strong>g> implement your project in their own community,or at another c<strong>on</strong>ference, what are three things they need <str<strong>on</strong>g>to</str<strong>on</strong>g> know (that you wishyou had known)?Build your network. Are there alliances you can build, or networks youwant <str<strong>on</strong>g>to</str<strong>on</strong>g> join now that you’ve d<strong>on</strong>e this project?1.2.3.Share Your ExperienceUse your social media expertise, work with the media, hold meetings,and make yourself available <str<strong>on</strong>g>to</str<strong>on</strong>g> others.


Appendix A: Glossary23Key Terms Related <str<strong>on</strong>g>to</str<strong>on</strong>g> <strong>Maternal</strong> <strong>Health</strong>Antenatal care: <strong>Health</strong> care, including screening tests and counseling, provided<str<strong>on</strong>g>to</str<strong>on</strong>g> women during pregnancy. Also referred <str<strong>on</strong>g>to</str<strong>on</strong>g> as prenatal care.Antenatal care coverage: The percentage of women who have given birthwho received antenatal care from a skilled attendant at least <strong>on</strong>ce during theirpregnancy.Antiretroviral therapy (ARV): A classificati<strong>on</strong> of drugs used <str<strong>on</strong>g>to</str<strong>on</strong>g> treat HIV.Antiretroviral therapy often c<strong>on</strong>sists of a combinati<strong>on</strong> of medicines referred <str<strong>on</strong>g>to</str<strong>on</strong>g> ashighly active antiretroviral therapy, or HAART, which are more effective than anysingle medicati<strong>on</strong> al<strong>on</strong>e.Birth asphyxia: A c<strong>on</strong>diti<strong>on</strong> in which insufficient oxygen is delivered <str<strong>on</strong>g>to</str<strong>on</strong>g> the fetusduring labor and childbirth, leading <str<strong>on</strong>g>to</str<strong>on</strong>g> risk of stillbirth, ne<strong>on</strong>atal death, or lifel<strong>on</strong>gdisability in the surviving infant.Climate change: The gradual changing of weather, temperature, andprecipitati<strong>on</strong> as the earth becomes warmer. Climate change has a number ofimportant global public health implicati<strong>on</strong>s, from changing the range and spreadof infectious diseases, <str<strong>on</strong>g>to</str<strong>on</strong>g> changing crop growth, <str<strong>on</strong>g>to</str<strong>on</strong>g> increasing the frequency ofhurricanes and other events, and women are often disproporti<strong>on</strong>ately affected.C<strong>on</strong>tinuum of care: An approach <str<strong>on</strong>g>to</str<strong>on</strong>g> maternal, newborn, and child health thatincludes integrated service delivery for women and children from before pregnancy<str<strong>on</strong>g>to</str<strong>on</strong>g> delivery, the immediate postnatal period, and childhood.C<strong>on</strong>tracepti<strong>on</strong>: The intenti<strong>on</strong>al preventi<strong>on</strong> of pregnancy or c<strong>on</strong>cepti<strong>on</strong> throughhorm<strong>on</strong>es, technologies, sexual practices, or surgical procedures.C<strong>on</strong>traceptive prevalence rate (CPR): The percentage of women ofreproductive age (15-49) who are practicing, or whose sexual partners arepracticing, any form of c<strong>on</strong>tracepti<strong>on</strong>.Eclampsia and Hypertensive Disorders: These are blood pressurecomplicati<strong>on</strong>s, which can cause c<strong>on</strong>vulsi<strong>on</strong>s and even death for pregnant womenbefore, during, or after birth.Emergency obstetric care (EmOC): Skilled health care <str<strong>on</strong>g>to</str<strong>on</strong>g> address pregnancyand childbirth-related complicati<strong>on</strong>s, including access <str<strong>on</strong>g>to</str<strong>on</strong>g> the blood supplies,antibiotics, and other equipment needed.Family planning: The c<strong>on</strong>scious effort of couples or individuals <str<strong>on</strong>g>to</str<strong>on</strong>g> plan thenumber of their children and <str<strong>on</strong>g>to</str<strong>on</strong>g> regulate the spacing and timing of their birthsthrough c<strong>on</strong>tracepti<strong>on</strong>, as well as the treatment of involuntary infertility.Female genital cutting: All procedures involving partial or <str<strong>on</strong>g>to</str<strong>on</strong>g>tal removalof the external female genitalia, or other deliberate injury <str<strong>on</strong>g>to</str<strong>on</strong>g> the female genitalorgans, whether for cultural, religious or other n<strong>on</strong>-therapeutic reas<strong>on</strong>s.Gender: The cultural, social, and ec<strong>on</strong>omic resp<strong>on</strong>sibilities, attributes, andopportunities associated with being male or female.Gender-based violence (GBV): Any act threatened or actual act of aggressi<strong>on</strong>that targets a pers<strong>on</strong> based <strong>on</strong> their gender. Gender-based violence can occur <strong>on</strong>an individual, community, or societal level.Hemorrhage: Excessive bleeding or an abnormal blood flow.Human Papillomavirus (HPV): An extremely comm<strong>on</strong> sexually transmittedvirus of numerous strains, some of which can cause genital warts. HPV is the virusmost comm<strong>on</strong>ly linked with cervical cancer.Human rights: Basic freedoms and rights that all people are entitled <str<strong>on</strong>g>to</str<strong>on</strong>g>,regardless of their gender, nati<strong>on</strong>ality, ethnicity, socioec<strong>on</strong>omic class, or otherfac<str<strong>on</strong>g>to</str<strong>on</strong>g>rs. In an internati<strong>on</strong>al c<strong>on</strong>text, “human rights” often refers <str<strong>on</strong>g>to</str<strong>on</strong>g> freedomsproclaimed in the Universal Declarati<strong>on</strong> of Human Rights by the United Nati<strong>on</strong>s in1948. These rights include the right <str<strong>on</strong>g>to</str<strong>on</strong>g> life, liberty, and security; the right <str<strong>on</strong>g>to</str<strong>on</strong>g> live freeof <str<strong>on</strong>g>to</str<strong>on</strong>g>rture or cruel and inhumane treatment; and the right <str<strong>on</strong>g>to</str<strong>on</strong>g> live free of arbitraryarrest.<strong>Maternal</strong> death: The death of a woman while pregnant or within 42 days of theterminati<strong>on</strong> of pregnancy, due <str<strong>on</strong>g>to</str<strong>on</strong>g> complicati<strong>on</strong>s during pregnancy or childbirth.<strong>Maternal</strong> health: The health of women during pregnancy, childbirth, and thepostpartum period.<strong>Maternal</strong> morbidity: Any injury, c<strong>on</strong>diti<strong>on</strong>, or symp<str<strong>on</strong>g>to</str<strong>on</strong>g>m that results from, or isworsened by pregnancy.<strong>Maternal</strong> mortality rate: The number of maternal deaths during a giventime period per 100,000 women of reproductive age (15 <str<strong>on</strong>g>to</str<strong>on</strong>g> 49) during that sametime period.<strong>Maternal</strong> mortality ratio: The number of maternal deaths during a giventime period per 100,000 live births during the same period.Medical aborti<strong>on</strong>: A safe opti<strong>on</strong> for terminating a pregnancy using medicati<strong>on</strong>s(e.g., mifepris<str<strong>on</strong>g>to</str<strong>on</strong>g>ne and misopros<str<strong>on</strong>g>to</str<strong>on</strong>g>l or misopros<str<strong>on</strong>g>to</str<strong>on</strong>g>l al<strong>on</strong>e).MicrobicideS: Creams, gels, films, supposi<str<strong>on</strong>g>to</str<strong>on</strong>g>ries, and other products thata woman can apply <str<strong>on</strong>g>to</str<strong>on</strong>g> lower the risk of transmissi<strong>on</strong> of HIV or other sexuallytransmitted infecti<strong>on</strong>s, or in some cases, prevent unintended pregnancy.


Appendix A: Glossary24Millennium Development Goals (MDGs): A series of eight broaddevelopment goals established in 2000 and adopted by countries around theworld, which encompass issues of poverty, educati<strong>on</strong>, and health. They are set<str<strong>on</strong>g>to</str<strong>on</strong>g> be achieved by 2015. Their status was reviewed at the United Nati<strong>on</strong>s GeneralAssembly Special Sessi<strong>on</strong> in September 2010.Millennium Development Goal (MDG) 5: The goal <str<strong>on</strong>g>to</str<strong>on</strong>g> improve maternalhealth; targets for achieving this goal include the reducti<strong>on</strong> of maternal mortalityby 75% between 1990 and 2015, and the assurance of universal access <str<strong>on</strong>g>to</str<strong>on</strong>g>reproductive health by 2015.Newborn health: The health during the first four weeks of a child’s life.Obstetric Fistula: An opening or rupture that occurs as a result ofcomplicati<strong>on</strong>s during childbirth and prol<strong>on</strong>ged or obstructed labor. It leaves womenunable <str<strong>on</strong>g>to</str<strong>on</strong>g> c<strong>on</strong>trol their bladder and bowel movements, and often stigmatized bytheir communities. Fistula occurs almost exclusively in the developing world. Withproper medical treatment, it can almost always be repaired.Obstructed Labor: When the fetus cannot pass through the birth canal.Preventi<strong>on</strong> of mother-<str<strong>on</strong>g>to</str<strong>on</strong>g>-child transmissi<strong>on</strong> (PMTCT): Comprehensiveefforts undertaken <str<strong>on</strong>g>to</str<strong>on</strong>g> prevent mother-<str<strong>on</strong>g>to</str<strong>on</strong>g>-child transmissi<strong>on</strong> before pregnancy,during pregnancy and childbirth, and after delivery.Reproductive health: The state of complete physical, mental and socialwell-being in all matters relating <str<strong>on</strong>g>to</str<strong>on</strong>g> the reproductive system, its functi<strong>on</strong>s, andprocesses.Safe Motherhood Initiative: A global initiative launched in 1987 aimed atreducing maternal and infant mortality, and improving women’s health in general.Sepsis: A severe infecti<strong>on</strong>, most comm<strong>on</strong> during the postpartum period.Sexual and reproductive rights: A series of rights related <str<strong>on</strong>g>to</str<strong>on</strong>g> sexualand reproductive health, including the rights <str<strong>on</strong>g>to</str<strong>on</strong>g> freely and resp<strong>on</strong>sibly decide<strong>on</strong> the number, spacing, and timing of children; <str<strong>on</strong>g>to</str<strong>on</strong>g> receive the highest standardof sexual and reproductive health; <str<strong>on</strong>g>to</str<strong>on</strong>g> make decisi<strong>on</strong>s about reproducti<strong>on</strong> freefrom discriminati<strong>on</strong>, coerci<strong>on</strong>, and violence; and <str<strong>on</strong>g>to</str<strong>on</strong>g> pursue a safe, satisfying, andc<strong>on</strong>sensual sex life.Skilled attendants: Individuals with midwifery skills, such as doc<str<strong>on</strong>g>to</str<strong>on</strong>g>rs, nurses,and midwives, who have been trained <str<strong>on</strong>g>to</str<strong>on</strong>g> provide competent care during pregnancyand childbirth.S<str<strong>on</strong>g>to</str<strong>on</strong>g>ck-outs: Extreme shortage of c<strong>on</strong>traceptive supplies due <str<strong>on</strong>g>to</str<strong>on</strong>g> dwindling aidbudgets, lack of government allocati<strong>on</strong>, or inaccessibility of commodities for anyother reas<strong>on</strong>.Unmet need for family planning: The gap between women’s stated desire <str<strong>on</strong>g>to</str<strong>on</strong>g>avoid having children and their actual use of c<strong>on</strong>tracepti<strong>on</strong>. This need is generallyexpressed in demographic and health surveys as a percentage of currently marriedwomen aged 15-49 with unmet need.Unsafe aborti<strong>on</strong>: The terminati<strong>on</strong> of an unintended pregnancy, either by apers<strong>on</strong> lacking the necessary skills, in an envir<strong>on</strong>ment lacking minimal sanitary andmedical standards, or both.Unwanted/unintended pregnancy: A pregnancy that a woman or girldecides, of her own free will, is undesired.Sources:United Nati<strong>on</strong>s Development Program. What are the millennium development goals? http://www.undp.org/mdg/basics.shtmlAmnesty Internati<strong>on</strong>al USA. Universal declarati<strong>on</strong> of human rights. http://www.amnestyusa.org/humanrights/universal-declarati<strong>on</strong>-of-human-rights/page.do?id=1031003Associati<strong>on</strong> of Reproductive <strong>Health</strong> Professi<strong>on</strong>als. Microbicides: Preventi<strong>on</strong> of HIV/AIDS, STIs, andunintended pregnancy. June 2008. http://www.arhp.org/publicati<strong>on</strong>s-and-resources/clinical-fact-sheets/microbicidesOur Bodies, Ourselves. <strong>Health</strong> resource center: Pregnancy and birth. http://www.ourbodiesourselves.org/book/compani<strong>on</strong>.asp?id=21&compID=31<strong>Women</strong> <strong>Deliver</strong>. Focus <strong>on</strong> 5: <strong>Women</strong>’s health and the MDGs. 2009. http://www.unfpa.org/public/publicati<strong>on</strong>s/pid/3888


Appendix B: Blogroll25Group Blogs—Join the C<strong>on</strong>versati<strong>on</strong>!Global Voices <strong>on</strong>line: http://globalvoices<strong>on</strong>line.org/OneWorld.net: http://us.<strong>on</strong>eworld.net/C<strong>on</strong>versati<strong>on</strong>s for A Better World: http://www.c<strong>on</strong>versati<strong>on</strong>sforabetterworld.com/Amplify Your Voice: http://www.amplifyyourvoice.org/Global <strong>Health</strong>/<strong>Women</strong>’s Rights Blogs<str<strong>on</strong>g>Acti<strong>on</strong></str<strong>on</strong>g> for Global <strong>Health</strong>: http://www.acti<strong>on</strong>forglobalhealth.eu/blog/AWID Young Feminist Wire: http://yfa.awid.org/Center for Global Development—Global <strong>Health</strong> Policy: http://blogs.cgdev.org/globalhealth/Change.org: http://change.org/CSIS—Commissi<strong>on</strong> <strong>on</strong> Smart Global <strong>Health</strong>: http://www.smartglobalhealth.org/blog<strong>Deliver</strong> for <str<strong>on</strong>g>Youth</str<strong>on</strong>g>: http://d4y.womendeliver.org/Engender<strong>Health</strong> blog: http://engenderhealthblog.blogspot.com/The Global <strong>Health</strong> Council: Blog 4 Global <strong>Health</strong> http://blog4globalhealth.wordpress.com/The Global <strong>Health</strong> Blog: http://www.theglobalhealthblog.org/Global <strong>Health</strong> Magazine blog: http://www.globalhealthmagazine.com/guest_blog/Gender Across Borders: http://genderacrossborders.com/Internati<strong>on</strong>al <strong>Women</strong>’s <strong>Health</strong> Coaliti<strong>on</strong> Akimbo Blog: http://blog.iwhc.org/Knowledge 4 <strong>Health</strong> blog: http://www.k4health.org/blog/<strong>Maternal</strong> Mortality Daily: http://maternalmortalitydaily.wordpress.com/<strong>Maternal</strong> <strong>Health</strong> Task Force blog: http://maternalhealthtaskforce.org/discuss/wpblogRH Reality Check: http://www.rhrealitycheck.org/<strong>Women</strong> <strong>Deliver</strong> blog: http://www.womendeliver.org/updates/category/blog/Global <strong>Health</strong> Reporters’ BlogsSarah Boseley—The Guardian: Global <strong>Health</strong> Blog: http://www.guardian.co.uk/society/sarah-boseley-global-healthChristine Gorman—Global <strong>Health</strong> Report: http://globalhealthreport.blogspot.com/Nicholas Kris<str<strong>on</strong>g>to</str<strong>on</strong>g>f—New York Times: On the Ground: http://kris<str<strong>on</strong>g>to</str<strong>on</strong>g>f.blogs.nytimes.com/IPS Genderwire: http://ipsnews.net/genderwire/Podcasts and Video PortalsTED Talks—Rethinking Poverty: http://www.ted.com/themes/rethinking_poverty.htmlTED Talks—Medicine Without Borders: http://www.ted.com/themes/medicine_without_borders.htmlThe Lancet Podcast: http://www.thelancet.com/audioNew Media and Social ChangeMashable: http://mashable.com/Mobile Active: http://mobileactive.org/blogNTEN: http://www.nten.org/TakingITGlobal: http://www.tigweb.org/


Endnotes261. <strong>Women</strong> <strong>Deliver</strong>, Focus <strong>on</strong> 5, Briefing Cards. (<strong>Women</strong> <strong>Deliver</strong>, New York, 2007) p. 6.2. United Nati<strong>on</strong>s, Fact Sheet: Goal 5 (High Level Event <strong>on</strong> the Millennium Development Goals, 25September 2008 http://www.un.org/millenniumgoals/2008highlevel/pdf/newsroom/Goal%205%20FINAL.pdf); United Nati<strong>on</strong>s, The Millennium Development Goals Report 2009 (UnitedNati<strong>on</strong>s, New York, 2009) p. 26-30; UNICEF, Progress for Children: A Report Card <strong>on</strong> <strong>Maternal</strong>Mortality. (2008) p. 7-14; and WHO, “Millennium Development Goal 5” (http://www.who.int/making_pregnancy_safer/<str<strong>on</strong>g>to</str<strong>on</strong>g>pics/mdg/en/index.html)3. WHO, <strong>Health</strong> Statistics and <strong>Health</strong> Informati<strong>on</strong> Systems: <strong>Maternal</strong> Mortality Ratio http://www.who.int/healthinfo/statistics/indmaternalmortality/en/index.html4. We Can End Poverty 2015, Goal 5: Improve <strong>Maternal</strong> <strong>Health</strong>, UN Department of Public Informati<strong>on</strong>DPI/2650 E/Rev.1, September 20105. Jowett, M. “Safe Motherhood Interventi<strong>on</strong>s in Low Income Countries: An Ec<strong>on</strong>omic Justificati<strong>on</strong>and Evidence of Cost-Effectiveness.” <strong>Health</strong> Policy 53(3): 201-28. 2000. Cited in <strong>Women</strong> <strong>Deliver</strong>,“Focus <strong>on</strong> 5” 2007.6. UNICEF, The State of the World’s Children 2007, (UNICEF, New York, 2007) p. 5.7. M. Temin, R. Levine and N. Ooman. Why It’s the Right Time: Moving <strong>on</strong> Reproductive <strong>Health</strong> Goalsby Focusing <strong>on</strong> Adolescent Girls (New York, <strong>Women</strong> <strong>Deliver</strong>, 2010) p. 9.8. Ibid., p. 14-15.9. UNICEF, The State of the World’s Children 2007, (UNICEF, New York, 2007) p.4-6.10. M. Temin, R. Levine and N. Ooman. Why It’s the Right Time: Moving <strong>on</strong> Reproductive <strong>Health</strong> Goalsby Focusing <strong>on</strong> Adolescent Girls (New York, <strong>Women</strong> <strong>Deliver</strong>, 2010), p. 23.11. Ibid., p. 2.12. Ibid., p. 16.13. WHO Regi<strong>on</strong>al Office for Europe (Sexuality and Family Planning) & UNFPA (Divisi<strong>on</strong> for ArabStates and Europe). From aborti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> c<strong>on</strong>tracepti<strong>on</strong>. Family planning and reproductive health inCCEE/NIS. (Copenhagen, WHO, Regi<strong>on</strong>al Office for Europe, 1997).14. WHO. Unsafe aborti<strong>on</strong>: global and regi<strong>on</strong>al estimates of the incidence of unsafe aborti<strong>on</strong> andassociated mortality in 2003. Fifth Editi<strong>on</strong>. (World <strong>Health</strong> Organizati<strong>on</strong>, 2007), p. 19.15. Trends in <strong>Maternal</strong> Mortality: 1990-2008, WHO, UNICEF, UNFPA, The World Bank, 201016. Trends in <strong>Maternal</strong> Mortality: 1990-2008, WHO, UNICEF, UNFPA, The World Bank, 201017. UNFPA, “C<strong>on</strong>traceptives Save Lives,” Fact Sheet. (UNFPA, New York, 2010).18. The Millennium Development Goals Report 2009, p. 26-30.19. M. Temin, R. Levine and N. Ooman. Why It’s the Right Time: Moving <strong>on</strong> Reproductive <strong>Health</strong> Goalsby Focusing <strong>on</strong> Adolescent Girls (New York, <strong>Women</strong> <strong>Deliver</strong>, 2010) p. 14.20. S. Singh J. Darroch et al., Adding It Up: The Costs and Benefits of Investing in Family Planning.(The Guttmacher Institute and UNFPA, New York 2009 http://unfpa.org/webdav/site/global/shared/documents/publicati<strong>on</strong>s/2009/adding_it_up_report.pdf), p. 12.21. Millennium Development Goals Report 2009, p. 26.22. WHO, Unsafe Aborti<strong>on</strong>: Global and Regi<strong>on</strong>al Estimates of the Incidence of Unsafe Aborti<strong>on</strong> andAssociated Mortality in 2003, fifth ed., (Geneva: WHO, 2007), cited in Adding It Up, p. 6.23. UNFPA, “Giving Birth Should Not Be A Matter of Life and Death” Factsheet, (http://www.unfpa.org/webdav/site/global/shared/safemotherhood/docs/maternalhealth_factsheet_en.pdf)24. Progress for Children, p. 6.25. Ibid.26. Millennium Development Goals Report 2009, p. 30.27. Focus <strong>on</strong> 5, p. 5 and Why It’s the Right Time, p. 18, 26-28, 41.28. M. Temin, R. Levine and N. Ooman. Why It’s the Right Time: Moving <strong>on</strong> Reproductive <strong>Health</strong> Goalsby Focusing <strong>on</strong> Adolescent Girls (New York, <strong>Women</strong> <strong>Deliver</strong>, 2010) p. 16-17.29. UNFPA, “Giving Birth Should Not Be a Matter of Life and Death” Fact Sheet. (UNFPA, NewYork. http://www.unfpa.org/webdav/site/global/shared/safemotherhood/docs/maternalhealth_factsheet_en.pdf), Millennium Development Goals Report 2009. p. 26-30 and Adding it Up.30. See diagram: UNFPA, “Providing Emergency Obstetric and Newborn Care <str<strong>on</strong>g>to</str<strong>on</strong>g> All in Need.”(http://149.120.32.2/mothers/obstetric.htm)31. <strong>Women</strong> <strong>Deliver</strong>, Focus <strong>on</strong> 5, Briefing Cards. (<strong>Women</strong> <strong>Deliver</strong>, New York, 2007), p. 4.

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