3. Get C<strong>on</strong>nected11• Writing a blog can help draw attenti<strong>on</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g> your work, and it can be a formof activism in its own right.Websites like Amplify Your Voice (amplifyyourvoice.org) and C<strong>on</strong>versati<strong>on</strong>sfor a Better World (c<strong>on</strong>versati<strong>on</strong>sforabetterworld.org) are spaces for sexualand reproductive health activists <str<strong>on</strong>g>to</str<strong>on</strong>g> express themselves and c<strong>on</strong>nect with eachother. Use them <str<strong>on</strong>g>to</str<strong>on</strong>g> write your own blog, stay up <str<strong>on</strong>g>to</str<strong>on</strong>g> date <strong>on</strong> others, and c<strong>on</strong>nect <str<strong>on</strong>g>to</str<strong>on</strong>g>writers and readers. You can also read blog posts and comment <strong>on</strong> the <strong>Deliver</strong> for<str<strong>on</strong>g>Youth</str<strong>on</strong>g> blog (d4y.womendeliver.org) <str<strong>on</strong>g>to</str<strong>on</strong>g> share your thoughts.Free, easy <str<strong>on</strong>g>to</str<strong>on</strong>g> use platforms like Wordpress and Bloggeroffer another opti<strong>on</strong> for you <str<strong>on</strong>g>to</str<strong>on</strong>g> start your own blog fromscratch. Starting your own blog requires a bit more workwhen it comes <str<strong>on</strong>g>to</str<strong>on</strong>g> building an audience and tapping in<str<strong>on</strong>g>to</str<strong>on</strong>g>a network, but it can be a great way <str<strong>on</strong>g>to</str<strong>on</strong>g> make a name foryourself and your organizati<strong>on</strong>.Add media elements,like pho<str<strong>on</strong>g>to</str<strong>on</strong>g>s, videos, ormusic, <str<strong>on</strong>g>to</str<strong>on</strong>g> make yourposts more dynamic.Use keywords and phrases thatwill encourage your readers <str<strong>on</strong>g>to</str<strong>on</strong>g>click through <str<strong>on</strong>g>to</str<strong>on</strong>g> the full post.When writing your post, keepit short and link <str<strong>on</strong>g>to</str<strong>on</strong>g> otherwebsites, articles, and blogsas much as possible.Use tags & categories <str<strong>on</strong>g>to</str<strong>on</strong>g>help your readers find whatthey’re interested in.
3.Get C<strong>on</strong>nected12Blogging Tips123Write what you know, but d<strong>on</strong>’t worry about knowing everything!In your day-<str<strong>on</strong>g>to</str<strong>on</strong>g>-day work as an activist, student, or maternal healthprofessi<strong>on</strong>al, you will run in<str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g>pics that make great blog posts asso<strong>on</strong> as you start thinking about it. Report <strong>on</strong> your experiences,including the events you attend and the work you do; interview yourpeers, teachers, and leaders you admire about their experiences; anddiscuss news, policies, and research in the field and what they meanfor your work.Have a goal. What are you trying <str<strong>on</strong>g>to</str<strong>on</strong>g> accomplish with each blog post?For example, you cannot end maternal mortality with <strong>on</strong>e blog post,but you might be able <str<strong>on</strong>g>to</str<strong>on</strong>g> c<strong>on</strong>vince a skeptical reader that maternalmortality can be eradicated.Know your audience. While you may not know exactly who is readingyour blog, assume that you are communicating with a variety ofreaders—some who agree with you, some who do not. But mostly,you’re communicating with readers who want <str<strong>on</strong>g>to</str<strong>on</strong>g> learn something new.• Start with the basics: Who? What? Where? When? Why? How?• Write in a c<strong>on</strong>versati<strong>on</strong>al <str<strong>on</strong>g>to</str<strong>on</strong>g>ne, using language that every<strong>on</strong>ecan understand—avoid jarg<strong>on</strong> and abbreviati<strong>on</strong>s, and providedefiniti<strong>on</strong>s of technical terms (feel free <str<strong>on</strong>g>to</str<strong>on</strong>g> use the definiti<strong>on</strong>s inthe glossary, Appendix A).• Make it your own—write in the first-pers<strong>on</strong> in present tense, andshare your opini<strong>on</strong>—whether you are writing because you areexcited, frustrated, or c<strong>on</strong>fused. Make sure your readers knowwhat inspired you <str<strong>on</strong>g>to</str<strong>on</strong>g> write this post.• Post often! Your readers are much more likely <str<strong>on</strong>g>to</str<strong>on</strong>g> become —andstay—engaged if you publish new posts frequently.45TipMake it visually appealing. Effective, compelling blog posts are morethan words <strong>on</strong> a page.• Use pictures, pho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphs, and other illustrati<strong>on</strong>s, <str<strong>on</strong>g>to</str<strong>on</strong>g> make yourpost distinctive and compelling. Flickr.com is a great resource forpho<str<strong>on</strong>g>to</str<strong>on</strong>g>s. Search through their Creative Comm<strong>on</strong>s database andfollow pho<str<strong>on</strong>g>to</str<strong>on</strong>g>graphers whose pho<str<strong>on</strong>g>to</str<strong>on</strong>g>s you like.• Keep it short. Most blog posts should be 500 words or less.Of course, there is room for l<strong>on</strong>ger posts, but when you star<str<strong>on</strong>g>to</str<strong>on</strong>g>ut, stay c<strong>on</strong>cise.• Use paragraphs, headlines, and sub-headings <str<strong>on</strong>g>to</str<strong>on</strong>g> break up textand organize your points.• Highlight main points—feel free <str<strong>on</strong>g>to</str<strong>on</strong>g> use bold or italicize text <str<strong>on</strong>g>to</str<strong>on</strong>g>highlight a few main points.Keep c<strong>on</strong>versati<strong>on</strong>s going.• When you read or learn about an interesting finding, news s<str<strong>on</strong>g>to</str<strong>on</strong>g>ry, ornew project, use your blog <str<strong>on</strong>g>to</str<strong>on</strong>g> link <str<strong>on</strong>g>to</str<strong>on</strong>g> it! It is a great service for yourreaders, and it might lead <str<strong>on</strong>g>to</str<strong>on</strong>g> new links—and readers—<str<strong>on</strong>g>to</str<strong>on</strong>g> your blog.• After you publish your post, make sure <str<strong>on</strong>g>to</str<strong>on</strong>g> check back forcomments and reply in the comment secti<strong>on</strong> below.Blogging Safety TipsPrivacy – Only provide as much pers<strong>on</strong>al informati<strong>on</strong> <strong>on</strong>your blog as you want the world <str<strong>on</strong>g>to</str<strong>on</strong>g> knowProfessi<strong>on</strong>alism – Assume what you publish is permanent,and accept that some of your readers and commenta<str<strong>on</strong>g>to</str<strong>on</strong>g>rsmay disagree with your opini<strong>on</strong>sLegality – D<strong>on</strong>’t libel or attack others, d<strong>on</strong>’t plagiarize,and always cite your sourcesCauti<strong>on</strong> – Spammers often pose as commenta<str<strong>on</strong>g>to</str<strong>on</strong>g>rs som<strong>on</strong>i<str<strong>on</strong>g>to</str<strong>on</strong>g>r your posts often