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Schneider Talks About PowerIniti@tive event exhorts attendees to “make the most of their energy”UP AND RUNNINGMore than 1,400 Schneider Electric North AmericanOperating Division customers and distributorspacked the Mandalay Bay Resort andCasino in Las Vegas from Aug. 13-15 to attend Initi@tive2008, a multi-industry trade exposition designed to drawattention to Schneider Electric’s technologies, applicationsand solutions that help businesses do more with less energyand prepare for future energy usage trends.Sessions included more than 100 professional developmentseminars and product demonstrations, and 110,000 sq.ft. of displays introduced attendees to offerings the companybrings to market through its core brands, affiliate companiesand collaborative partners.“In spending time on the exhibit hall floor, in seminarsand participating in the editor-to-editor panel discussion, Iconfirmed that our customers take their energy usage veryseriously, and are constantly seeking new ways to make theirenergy safer, more reliable, more productive and more efficient,”says Chris Curtis, president and CEO of SchneiderElectric’s North American Operating Division. “SchneiderElectric believes that a solutions-based approach, comprisingproducts, services and consultation, is the best way toachieve energy-efficiency goals. We believe Initi@tive willbe the impetus for more comprehensive dialogue and actionfor attendees.”Saying the company is building its position as a globalspecialist in energy management, Curtis identified sixtrends driving Schneider Electric: the world’s energy outlook;emerging economies like Brazil, Russia, India andChina; connectivity via networking and the Internet; globalization;simplification; and security both for peopleand information.For example, the company is working to simplify networkingconnectivity through standardization to ease taskssuch as controlling lighting and monitoring power.Schneider Electric appears particularly well positionedto leverage its product lines and expertise in power distribution,drives, lighting and controls to help companiesanalyze their energy usage and improve efficiencies. SeniorVice President of Operations Mary Frances Cox, who oversees46 North American facilities, described the company’sprogress toward reducing its 2004 per-employee kWh consumption10% by 2008. She says the goal is almost met,and the company is ready to use what it has learned to helpothers with audit and consulting services.“North America is facing unprecedented energy challenges,which is why Initi@tive 2008 was the ideal venue toprovide customers with ideas and direction on how to makethe most of their energy, improve business performance andreduce environmental impact,” Curtis says. “In addition,Initi@tive 2008 provided an opportunity for SchneiderElectric to showcase our solutions-based business model,which allows us to focus on customers’ business needs andthen partner with them to provide quality, customized solutionsthat increase safety, security, reliability, productivity,environmental responsibility, aesthetics and comfort.”Initi@tive 2008 marked the second time the event tookplace in the United States. Previously, Schneider Electrichosted successful Initi@tive events in Australia, China,India, Poland, Spain, Turkey and Orlando, Fla., in 2006.Initi@tive 2008 united brands of the Schneider ElectricNorth American Operating Division, including Square D,APC, Juno and TAC, along with 20 collaborative automationpartners.More than 100 interactive seminars provided informationto help manage, monitor, protect, distribute, automateand control electricity. A series of customer testimonialsprovided background on practical applications of SchneiderElectric products and services, along with the results andbenefits gained.Schneider Electric also showcased its range of solutionsvia displays focused on automation, critical power, data centersand networks, electrical distribution, energy efficiencyand more.September 2008 www.PLANTSERVICES.com 13
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