Collect your points and change it for benefits! - BB Centrum
Collect your points and change it for benefits! - BB Centrum
Collect your points and change it for benefits! - BB Centrum
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03 | October 2010 | English | www.bbcentrum.cz<br />
FILADELFIE<br />
BUILDING<br />
the shopping mall is open
5<br />
YEARS<br />
warranty<br />
A development by PASSERINVEST GROUP,<br />
tel.: +420 221 582 111, fax: +420 222 515 521, e-mail: info@passerinvest.cz<br />
Residental park Baarova<br />
Private apartment complex to be built in Prague 4<br />
CONSTRUCTION BEGUN!<br />
The self-contained complex of the buildings, Residential Park Baarova, has been under construction since this July <strong>and</strong> the construction period is<br />
estimated at 16 months. This modern housing concept in <strong>it</strong>s attractive location will come complete w<strong>it</strong>h extremely easy access, a wide variety of<br />
shops <strong>and</strong> services, servicing facil<strong>it</strong>ies <strong>and</strong> plenty of options <strong>for</strong> enjoying leisure time. In immediate proxim<strong>it</strong>y to the Residential Park Baarova is<br />
the sizable fi tness <strong>and</strong> wellness club, Brumlovka, where you can spend a day basking in relaxing activ<strong>it</strong>ies, as well as the unique Baar Park w<strong>it</strong>h<br />
a water feature <strong>and</strong> a number of other accompanying attractions.<br />
STYLE<br />
Modern arch<strong>it</strong>ecture along w<strong>it</strong>h a sophisticated design by CMC arch<strong>it</strong>ects<br />
139 modern apartments of two to six rooms w<strong>it</strong>h k<strong>it</strong>chen (50 – 170 m2 )<br />
High st<strong>and</strong>ard<br />
Apartments w<strong>it</strong>h a balcony/interior balcony, a terrace/garden<br />
COMFORT<br />
In close proxim<strong>it</strong>y to shops <strong>and</strong> services (<strong>BB</strong> <strong>Centrum</strong> – a variety of professional<br />
opportun<strong>it</strong>ies, br<strong>and</strong> name shops, restaurants, a post offi ce, banks, Commun<strong>it</strong>y<br />
Centre, a basic school complete w<strong>it</strong>h kindergarden, the Brumlovka wellness <strong>and</strong><br />
fi tness club <strong>and</strong> other services which are in preparation)<br />
New modern housing in the attractive location immediately adjacent to Baar Park<br />
Extremely easy access by car <strong>and</strong> public transport<br />
SAFETY<br />
Closed complex w<strong>it</strong>h round-the-clock secur<strong>it</strong>y<br />
Entrance protected by a card system<br />
Surveillance cameras at the entrances <strong>for</strong> pedestrians <strong>and</strong> cars entering the complex<br />
Own garage spaces<br />
WWW.BAAROVA.CZ<br />
Content<br />
4–5 <strong>BB</strong> <strong>Centrum</strong> News<br />
Calendar of events in the Commun<strong>it</strong>y Centre<br />
6–7 News, Tenants<br />
The “We Can Underst<strong>and</strong> Money” project<br />
8–12 The Shopping Mall in FILADELFIE is Open<br />
Come <strong>and</strong> check out the new services<br />
13–15 How FILADELFIE Was Created<br />
A guide through the history of the new dominating presence of<br />
the <strong>BB</strong> <strong>Centrum</strong><br />
16–17 Baar Park<br />
A relaxation zone inv<strong>it</strong>es you to stop <strong>and</strong> unwind<br />
18–20 Baarova Residential Park<br />
A new housing development is being created be<strong>for</strong>e <strong>your</strong> very eyes…<br />
21 A Variety of Sports on a Single Sports Ground<br />
We present a sports complex <strong>for</strong> kids <strong>and</strong> adults alike<br />
22–23 Elijáš Basic <strong>and</strong> Nursery School<br />
A new choice <strong>for</strong> <strong>your</strong> children<br />
24–25 Interview w<strong>it</strong>h Hana Kotulánová, Deputy General Manager, PUMA<br />
26–27 Tested <strong>for</strong> You<br />
Express S<strong>and</strong>wich<br />
28–29 Our Trip to Ukraine<br />
or where clothing donations from our char<strong>it</strong>y collections end up<br />
<strong>BB</strong> <strong>Centrum</strong> Review has been prepared <strong>for</strong> you by:<br />
Publisher: PASSERINVEST GROUP, a.s., Vyskočilova 1461/2a, Prague 4, 140 00, IČO: 26118963, MK ČR E 15246<br />
Issue number: 03/2010<br />
Publication date: October 2010 (published triannually in Prague)<br />
Ed<strong>it</strong>or-in-chief: Hana Gottwaldová, hana.gottwaldova@passerinvest.cz<br />
Ed<strong>it</strong>orial board: Hana Gottwaldová, Kristina Vacková, Diana Moosová, Michal Večeřa, Hana Metzová, Žaneta Kantorová, Jiří Baudyš<br />
Ed<strong>it</strong>ors: +420 221 582 111, redakce@passerinvest.cz<br />
Advertisements: Media<strong>for</strong>ce, Markéta Šochová, marketa.sochova@media<strong>for</strong>ce.cz<br />
Production: ASTRON studio CZ, a.s., Diana Moosová, dmoosova@astron.cz, +420 606 667 689<br />
Translation: Jiří Baudyš<br />
3<br />
Dear readers,<br />
The days are getting shorter <strong>and</strong> we are<br />
awa<strong>it</strong>ing the arrival of a not so pleasant<br />
season of the year. However, autumn also<br />
brings brightly coloured leaves, conkers<br />
<strong>and</strong> the scent of fallen apples... Autumn<br />
walks are the most romantic ones. Make<br />
sure you don’t miss them!<br />
The autumn season is a season of<br />
many <strong>change</strong>s in <strong>BB</strong> <strong>Centrum</strong> – the<br />
most important one is the opening of the<br />
shopping mall in the FILADELFIE building.<br />
The services you will find here have been<br />
selected based on the Satisfaction survey<br />
conducted among the <strong>BB</strong> <strong>Centrum</strong><br />
tenants. We are confident that you will<br />
find the new services delightful. A new<br />
apartment complex – the Baarova<br />
Residential Complex – will be finished<br />
in about a year, offering opportun<strong>it</strong>ies <strong>for</strong><br />
modern living in this attractive local<strong>it</strong>y.<br />
If you are considering buying a new<br />
home, go to page 18.<br />
September is also a very important<br />
month <strong>for</strong> all pupils <strong>and</strong> their parents.<br />
The Elijáš Christian Basic School <strong>and</strong><br />
Kindergarten was launched in the new<br />
school year. The school is characteristic<br />
<strong>for</strong> <strong>it</strong>s emphasis on individual education.<br />
At the sports facil<strong>it</strong>y built behind the<br />
school building there is a children’s<br />
playground as well as a multipurpose<br />
sports ground, which will also be available<br />
to adult sports enthusiasts.<br />
I wish all our readers a beautiful<br />
autumn full of bright days,<br />
Hana Gottwaldová,<br />
General Ed<strong>it</strong>or
Calendar of Events<br />
11/10 to 13/10 – Days of Health<br />
at <strong>BB</strong> <strong>Centrum</strong><br />
10 a.m. to 4 p.m. In add<strong>it</strong>ion, COURSES<br />
on healthy cooking, practical advice <strong>and</strong><br />
more from a chef. Entrance FREE!<br />
18/10 – Travelogue about Israel by<br />
Daniel Haslinger, a tour guide who<br />
specialises in Israel<br />
6 p.m. Entrance FREE!<br />
20/10 to 24/11 – “Reveal!” lecture series<br />
Lecturer: Radim Passer, an entrepreneur<br />
<strong>and</strong> founder of Maranatha<br />
From Sundays to Thursdays at 6.30 p.m.<br />
Raffle <strong>and</strong> programme <strong>for</strong> children.<br />
Entrance FREE!<br />
29/10 – Concert of GOSPEL PORT,<br />
a choir from Znojmo<br />
6 p.m. Entrance Free – Donations<br />
Welcome.<br />
Open day<br />
The Balance Club Brumlovka is organising another open day on<br />
Thursday 14 October from 10 a.m. to 6 p.m. Vis<strong>it</strong>ors can look<br />
<strong>for</strong>ward to a great raffle <strong>and</strong> an opportun<strong>it</strong>y to win many valuable<br />
prizes including club membership. During the open day, club<br />
registration will be offered at special rates. Vis<strong>it</strong>ors will be able to<br />
try out various f<strong>it</strong>ness drinks <strong>and</strong> food supplements throughout<br />
the whole day. The staff will show each vis<strong>it</strong>or around the Balance<br />
Club <strong>and</strong> introduce all <strong>it</strong>s equipment <strong>and</strong> facil<strong>it</strong>ies. Vis<strong>it</strong>ors will<br />
there<strong>for</strong>e get all the in<strong>for</strong>mation on a highly professional level.<br />
www.balanceclub.cz<br />
29/11 to 17/12 – “PROPHESY” lecture<br />
series<br />
Lecturer: Pavel Šimek, pastor of the<br />
Commun<strong>it</strong>y Centre.<br />
On Mondays, Wednesdays <strong>and</strong> Fridays at<br />
6.30 p.m. Entrance FREE!<br />
Regular Masses every Saturday<br />
10 a.m. – study of the Bible in small<br />
groups<br />
11.15 a.m. – joint prayer, musical section,<br />
preaching from the Word of God.<br />
Entrance FREE!<br />
Regular morning med<strong>it</strong>ation sessions<br />
w<strong>it</strong>h the pastor of the Commun<strong>it</strong>y<br />
Centre. Entrance FREE!<br />
Mondays to Fridays at 8.30 a.m.<br />
4<br />
Contact:<br />
COMMUNITY CENTRE<br />
Za Brumlovkou 1519/4<br />
140 00 Praha 4<br />
www.spolecenskecentrum.cz<br />
www.maranatha.cz<br />
Traffic access <strong>and</strong> parking:<br />
Public transport<br />
Buses No. 118, 121, 205 from Budějovická<br />
Metro station (C Line) to the first or second<br />
stop called Brumlovka or Na Rolích<br />
respectively, <strong>and</strong> then w<strong>it</strong>hin walking<br />
distance (approx. 200 metres).<br />
By car<br />
FRee parking is provided outside the<br />
Commun<strong>it</strong>y Centre.<br />
News<br />
News<br />
Fancy a cup of coffee? Come to the GAVIOTA café!<br />
The “GAVIOTA espresso lounge cafe” is a<br />
pilot café recently opened in the Brumlovka<br />
building. The café offers a pleasant environment<br />
<strong>and</strong> excellent coffee. Part of the café<br />
is dedicated to a coffee maker show room/<br />
shop, presenting coffee makers <strong>and</strong> other<br />
equipment from the company TRADING s.r.o.<br />
You can always get freshly roasted<br />
coffee GAVIOTA espresso here, which is<br />
unique <strong>for</strong> <strong>it</strong>s balanced flavour <strong>and</strong> mild<br />
acid<strong>it</strong>y. Gaviota is a blend of carefully<br />
selected coffee beans from Brazil, based<br />
on Arabica BRAZIL SANTOS from the São<br />
Paulo region. This coffee is roasted in a trad<strong>it</strong>ional<br />
way; <strong>it</strong>s qual<strong>it</strong>y is strictly mon<strong>it</strong>ored<br />
to guarantee a delicious flavour <strong>and</strong> aroma.<br />
Contact:<br />
GAVIOTA espresso lounge cafe<br />
Brumlovka building<br />
Vyskočilova 2<br />
140 00 Praha 4<br />
E-mail: info@gaviotaespresso.cz<br />
Web: www.gaviotaespresso.cz<br />
Audiovisual works <strong>and</strong> multimedia projects<br />
Public<br />
parking<br />
There are several parking areas on the <strong>BB</strong> <strong>Centrum</strong> premises<br />
where you can securely park <strong>your</strong> car. There are two public<br />
parking areas w<strong>it</strong>h a capac<strong>it</strong>y of 88 cars (1 – behind the BETA<br />
<strong>and</strong> Brumlovka buildings) <strong>and</strong> 40 cars (2 – in front of the<br />
Brumlovka building). These are paid <strong>and</strong> attended. They are<br />
open from 7.30 a.m. to 7 p.m. Another option is to park in the<br />
two underground parking areas w<strong>it</strong>h a capac<strong>it</strong>y of 70 cars<br />
(3 – Brumlovka building) <strong>and</strong> 200 cars (4 – FILADELFIE<br />
building). Both underground parking areas operate non-stop.<br />
All parking places are must be paid <strong>for</strong>; the hourly rate is 30 CZK.<br />
www.bbcentrum.cz<br />
We create:<br />
• Documentation <strong>and</strong> photo documentation<br />
• Presentations <strong>and</strong> video spots<br />
• Video recordings <strong>and</strong> photos from seminars, lectures<br />
<strong>and</strong> corporate events<br />
• Instruction films<br />
• Format transcription<br />
• Video projection<br />
Long term cooperation w<strong>it</strong>h Mr. Radim Passer<br />
<strong>and</strong> PASSERINVEST GROUP, a.s.<br />
Richard Korbut, Jemnická 887/4, 140 00 Praha 4 (Maranatha o.s.), Tel.: 224 210 571, 737 562 223, e-mail: u.art@seznam.cz, richard.korbut@seznam.cz, web: www.un<strong>it</strong>edart.cz
Schoolchildren “Can Underst<strong>and</strong><br />
Money” thanks to a Unique Project<br />
The project “We Can Underst<strong>and</strong> Money”<br />
aims to increase the level of financial<br />
education, along w<strong>it</strong>h helping schoolchildren<br />
get real grasp of the costs of<br />
living. It will give them in<strong>for</strong>mation about<br />
the principles of housekeeping. To teach<br />
them careful budgeting, the project is<br />
designed to use real life s<strong>it</strong>uations (the<br />
costs of housing, transport, holidays <strong>and</strong><br />
so on). Also, the essentials of sensible<br />
decision making are an important part of<br />
financial education.<br />
“We wanted to compare the knowledge<br />
of budgeting money as demonstrated<br />
by basic school pupils who had<br />
Hewlett-Packard has launched an<br />
exceptional new product which certainly<br />
deserves <strong>your</strong> attention. Their TouchSmart<br />
600-1140 is controlled by a mere<br />
touch of fingers on a 23” BrightView<br />
display mounted in a thin frame to show<br />
<strong>it</strong>s neat, black-finished design to <strong>it</strong>s advantage.<br />
As the computer is integrated<br />
joined the project <strong>and</strong> those that would<br />
participate in the future. This is why we<br />
administered a test to 1,146 pupils at the<br />
end of the last school year,” says Martin<br />
Ježek, Director of the project known as<br />
“We Can Underst<strong>and</strong> Money”, AISIS Civic<br />
Association. “Eight in ten pupils who<br />
had participated in the project answered<br />
most of the theoretical questions well.<br />
More importantly, they demonstrated a<br />
better grasp of what they should do in<br />
various financial s<strong>it</strong>uations, making better<br />
guesses about the real costs of living of<br />
the family,” adds Markéta Dvořáčková,<br />
Press Officer, GE Money Bank.<br />
New Touch Computer from HP<br />
into the display, <strong>it</strong> does not occupy any<br />
further space.<br />
The computer has a Duo Intel Core<br />
Processor i3 330M, 2.26 GHz, 3 MB<br />
cache. The memory capac<strong>it</strong>y is 4,096<br />
MB <strong>and</strong> the memory type is DDR3. The<br />
disc, 1 TB Sata-3G, 5,400 rev/min., is<br />
ready <strong>for</strong> <strong>your</strong> data <strong>and</strong> applications.<br />
The optical drive is DVD Slot-load SATA<br />
DVD RAM <strong>and</strong> Double Layer.<br />
The graphics card is NVIDIA GeForce<br />
w<strong>it</strong>h CUDA G210, w<strong>it</strong>h PureVideo<br />
HD technology, 512 MB of allocated<br />
memory <strong>and</strong> up to 2,303 MB of total<br />
memory. The graphics card offers the<br />
following connectors: TV input, S-video<br />
input, stereo audio input, IR blaster<br />
output. Moreover, the computer allows<br />
you to watch TV through the use of a TV<br />
tuner card (analogous as well as DVB-T<br />
transmission) <strong>and</strong> two highly powerful,<br />
high-defin<strong>it</strong>ion loudspeakers 2.0, Audio<br />
nEWS, tEnantS<br />
The survey demonstrates that the pupils<br />
of a higher level of education in basic<br />
schools have a good grasp of investment<br />
<strong>and</strong> banking products. According to 92%<br />
of pupils, <strong>it</strong> is better to borrow money <strong>for</strong><br />
buying an apartment than a holiday trip.<br />
The vast major<strong>it</strong>y of children are aware<br />
of the fact that the first thing to do after<br />
losing a card is to block <strong>it</strong> at the bank, <strong>and</strong><br />
even then they can get another one. It is<br />
especially important to be aware of this<br />
fact because the survey shows that one<br />
in five pupils of higher education levels<br />
manages his/her own money <strong>and</strong> 79% of<br />
the children interviewed use a payment<br />
card. In add<strong>it</strong>ion to the pos<strong>it</strong>ive outcomes,<br />
the survey also indicates some drawbacks<br />
in financial education. By way of illustration,<br />
ATMs are often perceived by some<br />
pupils as an “automatic distributing point<br />
of cash”, regardless of whether or not they<br />
have any money in the bank.<br />
The project “We Can Underst<strong>and</strong> Money”<br />
is being carried out at the basic schools<br />
in the regions of Central Bohemia, Plzeň,<br />
Liberec, Pardubice <strong>and</strong> Vysočina. The pilot<br />
phase was launched in 2006, <strong>and</strong> over<br />
2,000 pupils, together w<strong>it</strong>h almost 1,000<br />
teachers, have participated since then. The<br />
core of the project, the book named “We<br />
Can Underst<strong>and</strong> Money”, is a unique tool<br />
<strong>and</strong> methodical material. This book was<br />
created thanks to the financial <strong>and</strong> professional<br />
support of GE Money Bank, which<br />
in<strong>it</strong>iated the project “We Can Underst<strong>and</strong><br />
Money” in 2006, <strong>and</strong> has been funding <strong>it</strong><br />
ever since, together w<strong>it</strong>h the European Social<br />
Fund <strong>and</strong> the National Budget of the CR.<br />
5.1 (via the dig<strong>it</strong>al output); the sound<br />
connectors are: front headphones port,<br />
front audio input port, back audio output<br />
port, back dig<strong>it</strong>al audio port. Naturally,<br />
the computer can be linked w<strong>it</strong>h a local<br />
network or the Internet via Wireless<br />
LAN 802.11 b/g/n, along w<strong>it</strong>h Ethernet<br />
10/100/1000. Moreover, <strong>it</strong> offers<br />
Bluetooth 2.0, the IEEE 1394 interface,<br />
Firewire <strong>and</strong> a 6-in-1 memory card<br />
reader. There are also 6 USB ports w<strong>it</strong>h<br />
2 of them on the side.<br />
What will certainly be appreciated<br />
is a wireless keyboard complete w<strong>it</strong>h<br />
packing case <strong>and</strong> numerical keys, a<br />
wireless optical mouse, an integrated<br />
VGA webcam w<strong>it</strong>h inbuilt microphone,<br />
the HP ambient light regime, measuring<br />
the intens<strong>it</strong>y of light, as well as the Win7<br />
Media Center remote control. As <strong>for</strong><br />
the operational system, <strong>it</strong> is Windows 7<br />
Home Premium 64-b<strong>it</strong> in the English version.<br />
nEWS, tEnantS<br />
Microsoft has released <strong>for</strong> downloading<br />
the connector of the Outlook application<br />
w<strong>it</strong>h Facebook <strong>and</strong> Windows Live Messenger.<br />
So far solely available <strong>for</strong> LinkedIn<br />
<strong>and</strong> MySpace networks, this accessory<br />
allows <strong>it</strong>s users to link their Outlook<br />
contacts w<strong>it</strong>h friends <strong>and</strong> acquaintances<br />
from social networks, along w<strong>it</strong>h giving<br />
them an opportun<strong>it</strong>y to find out what is<br />
new in their environment. The accessory<br />
is newly available to the users of older<br />
versions of Microsoft Outlook 2003 <strong>and</strong><br />
2007.<br />
“The Outlook accessory <strong>for</strong> Facebook<br />
<strong>and</strong> Windows Live Messenger builds on<br />
6 7<br />
Connect Microsoft Outlook w<strong>it</strong>h Facebook <strong>and</strong><br />
Windows Live Messenger<br />
the successful connection of Outlook<br />
w<strong>it</strong>h MySpace <strong>and</strong> LinkedIn,” says Aleš<br />
Růžička, Manager, In<strong>for</strong>mation Worker<br />
Division, Microsoft. “The connection of<br />
Facebook w<strong>it</strong>h the Microsoft Outlook application<br />
is a significant milestone in the<br />
world of social networks because their<br />
cooperation means the integration of the<br />
most widespread e-mail client w<strong>it</strong>h the<br />
most utilised social network,” he adds.<br />
Principally, the connector links people,<br />
who ex<strong>change</strong> messages w<strong>it</strong>h you<br />
through the Outlook application, <strong>and</strong> their<br />
profiles on social networks. Thanks to<br />
this, the users can check their e-mails,<br />
PUMA Is Into Ecology<br />
along w<strong>it</strong>h watching the activ<strong>it</strong>ies of their<br />
friends <strong>and</strong> acquaintances, including their<br />
photographs. Aside from extending their<br />
social network, they have – w<strong>it</strong>h a single<br />
click on their contact’s name – the opportun<strong>it</strong>y<br />
to display a brief list of the given<br />
person’s activ<strong>it</strong>ies on the social network,<br />
his/her recent e-mail conversations as<br />
well as mutual meetings <strong>and</strong> attachments<br />
received from the person.<br />
The connector is available to users of<br />
Microsoft Outlook 2003 <strong>and</strong> 2007, <strong>and</strong><br />
users of the latest version of Microsoft<br />
Outlook 2010 will be provided w<strong>it</strong>h the<br />
connector through a Microsoft Update.<br />
PUMA is following the current trend towards minimising the<br />
ecological burden <strong>and</strong>, accordingly, they have launched new<br />
packaging <strong>for</strong> their products that is environment-friendly <strong>and</strong><br />
whose design is a treat.<br />
Moreover, PUMA has introduced innovations in their packaging<br />
<strong>and</strong> distribution system to reduce the volume of paper used<br />
<strong>for</strong> the manufacturing of shoe boxes <strong>and</strong> their carbon emissions<br />
by 65% <strong>and</strong> 10 tonnes respectively. PUMA went into partnership<br />
w<strong>it</strong>h Yves Béhar, a designer from the San-Francisco-based<br />
Fuseproject. He was commissioned to devise a new concept of<br />
packaging <strong>for</strong> the millions of pairs of shoes sold annually. Less<br />
packaging requires fewer raw materials, along w<strong>it</strong>h lower<br />
water consumption <strong>and</strong> energy necessary <strong>for</strong> <strong>it</strong>s manufacture,<br />
lower weight <strong>and</strong> less waste. Béhar designed a “Clever L<strong>it</strong>tle<br />
Bag” <strong>for</strong> multiple uses to replace cardboard covers. This new<br />
l<strong>it</strong>tle bag protects shoes from damage from the moment they<br />
leave a production facil<strong>it</strong>y till the customer takes them home.<br />
The l<strong>it</strong>tle bag will be launched on the Czech market this autumn.
We Present a Shopping<br />
Mall in FILADELFIE<br />
FIlAdelFIe<br />
Since the new shopping mall in FILADELFIE opened at the beginning of<br />
October, the range of shops <strong>and</strong> services available at <strong>BB</strong> <strong>Centrum</strong> has been<br />
further extended in order to even further enhance <strong>it</strong>s multipurpose character.<br />
The major<strong>it</strong>y of services are introduced at the request of <strong>BB</strong> <strong>Centrum</strong> tenants,<br />
as indicated in regular satisfaction surveys. Why not come <strong>and</strong> join us <strong>for</strong> a<br />
short walk through the new services?<br />
FIlAdelFIe<br />
Albert<br />
Profile: It is a typical modern supermarket<br />
of the Albert chain. It has <strong>it</strong>s own bakery<br />
making fragrant <strong>and</strong> fresh bread, rolls,<br />
pies <strong>and</strong> cakes every day. You can also<br />
buy fru<strong>it</strong> <strong>and</strong> vegetables, sausages <strong>and</strong><br />
other food there, in add<strong>it</strong>ion to select nonfood<br />
<strong>it</strong>ems. Albert focuses on low prices.<br />
Design: Like the other shops, the new<br />
Albert supermarket has been designed<br />
in a modern style, in accordance w<strong>it</strong>h<br />
the new visual image <strong>and</strong> communica-<br />
dm drogerie<br />
Profile: Chemist’s shops of the dm chain<br />
are well known all over this country. They<br />
boast a wide range of goods as well as<br />
many customer benef<strong>it</strong>s such as discount<br />
cards, gift vouchers <strong>and</strong> a variety of other<br />
campaigns which are continuously modified.<br />
The company focuses on the strategy<br />
of long term prices <strong>and</strong> the system<br />
of loyalty, along w<strong>it</strong>h supporting a healthy<br />
tion style of the Albert chain. The new<br />
features reflect customers’ suggestions<br />
<strong>and</strong> requirements <strong>for</strong> a modern shop <strong>and</strong><br />
<strong>it</strong>s interior. Take the use of different colours<br />
<strong>for</strong> distinguishing particular departments,<br />
<strong>for</strong> instance, which helps customers find<br />
their way around the shop. As a result,<br />
they can get to their favour<strong>it</strong>e goods more<br />
easily <strong>and</strong> quickly. Alžběta Hamadová,<br />
Senior Local Marketing Specialist,<br />
Supermarkets <strong>and</strong> Hypermarkets<br />
lifestyle <strong>and</strong> offering an optimum price to<br />
per<strong>for</strong>mance ratio. Design: High qual<strong>it</strong>y<br />
premises <strong>for</strong> convenient shopping are<br />
among the main cr<strong>it</strong>eria of the company<br />
<strong>for</strong> the selection of their retail un<strong>it</strong>s. Also,<br />
they lay great emphasis on easy access<br />
by car, because the volume of their customers’<br />
shopping steadily increases every<br />
year. Rather than placing their shops in a<br />
8 9<br />
Albert<br />
Opening hours: Mon.–Sun. 7 a.m. - 8 p.m.<br />
Phone: (Info line) 800 402 402<br />
Web: www.ialbert.cz<br />
Albert: “Albert strives to be as close to <strong>it</strong>s<br />
customers as possible <strong>and</strong>, there<strong>for</strong>e, is<br />
also opening <strong>it</strong>s new supermarket in <strong>BB</strong><br />
<strong>Centrum</strong>. W<strong>it</strong>h an area of over 600 square<br />
metres, <strong>it</strong> provides them w<strong>it</strong>h a fast <strong>and</strong><br />
pleasant shopping experience, regardless<br />
of whether they do their everyday shopping<br />
in the morning to buy fresh bread or<br />
rolls <strong>for</strong> breakfast, or come to buy grilled<br />
special<strong>it</strong>ies <strong>for</strong> a quick lunch or fresh food<br />
in the afternoon.”<br />
dm drogerie<br />
Opening hours: Mon.–Fri. 8 a.m. - 7 p.m.<br />
Sat. 8 a.m - 1 p.m.<br />
Phone: +420 241 412 794<br />
Web: www.dm-drogeriemarkt.cz<br />
single type of shopping centre, the company<br />
intends to keep some of their un<strong>it</strong>s<br />
“in the streets” of interesting places. Jan<br />
Nussbauer, Manager of dm drogerie<br />
markt <strong>and</strong> Head of Expansion Resort:<br />
“What we find important is cooperation<br />
w<strong>it</strong>h such shopping centres which,<br />
aside from shopping, offer entertainment<br />
<strong>and</strong> pleasant spending of leisure time.”
Express S<strong>and</strong>wich<br />
Profile: Colorado, Yukon, Alaska,<br />
Swiss..., these are not only geographical<br />
expressions, but also the names of<br />
delicious baguettes made in Express<br />
S<strong>and</strong>wich, which has even more to offer.<br />
In add<strong>it</strong>ion to baguettes, <strong>it</strong> also offers<br />
ciabattas, tortillas, homemade soups, desserts<br />
<strong>and</strong> excellent coffee. Moreover, they<br />
are ready to serve the food at <strong>your</strong> home<br />
or office. Customers can choose from the<br />
menu, or they have the option to have a<br />
s<strong>and</strong>wich or salad made from the ingredients<br />
they prefer, tailored to their needs.<br />
Every product is unique – if a baguette is<br />
Mango restaurant<br />
Profile: The restaurant serves special<strong>it</strong>ies<br />
of Chinese <strong>and</strong> Japanese cuisine<br />
along w<strong>it</strong>h sushi, which is increasingly<br />
popular in this country. On workdays,<br />
<strong>it</strong> offers a set menu between 11 a.m.<br />
<strong>and</strong> 2.30 p.m. Served buffet style, this<br />
not sufficient, you can plan a menu of <strong>your</strong><br />
choice <strong>for</strong> a discounted price, including<br />
any drink <strong>and</strong> five sorts of trimmings. High<br />
qual<strong>it</strong>y <strong>and</strong> fresh ingredients, along w<strong>it</strong>h<br />
professional <strong>and</strong> helpful staff are great<br />
advantages of each of the Express S<strong>and</strong>wich<br />
retail un<strong>it</strong>s. Design: The Express<br />
S<strong>and</strong>wich interior is designed in a modern<br />
industrial style, w<strong>it</strong>h various fine details.<br />
It has a bar <strong>for</strong> individuals, bars <strong>for</strong><br />
couples, as well as a section w<strong>it</strong>h classic<br />
tables to accommodate more people in<br />
com<strong>for</strong>table chairs. Everything is in greygreen<br />
tints, which creates an atmosphere<br />
lunch menu includes soup, a salad <strong>and</strong><br />
a dessert (sweet or fru<strong>it</strong>) in add<strong>it</strong>ion to<br />
the main dish. Daniela Zhu, the restaurant<br />
owner: ”We believe that our<br />
restaurant will soon attract a clientele<br />
from <strong>BB</strong> <strong>Centrum</strong> employees as well<br />
express S<strong>and</strong>wich<br />
Opening hours: Mon.–Fri. 8 a.m. - 7 p.m.<br />
Phone: 225 510 446<br />
Web: www.s<strong>and</strong>wich.cz<br />
of calm <strong>and</strong> relaxation after a busy day.<br />
David Ševčík, Sales Manager: “All<br />
permanent tenants <strong>and</strong> employees of <strong>BB</strong><br />
<strong>Centrum</strong> are offered loyalty <strong>and</strong> discount<br />
bonuses. We think that there have been<br />
no comparable services at <strong>BB</strong> <strong>Centrum</strong> so<br />
far. We are a good alternative to the existing<br />
restaurants <strong>and</strong> cafés. From previous<br />
experience w<strong>it</strong>h our four successful un<strong>it</strong>s,<br />
we are aware that the people working at<br />
<strong>BB</strong> <strong>Centrum</strong> are our most important target<br />
group, who have even been searching out<br />
our service. At last, they can find us in the<br />
shopping arcade of the FILADELFIE building.”<br />
Mango restaurant<br />
FIlAdelFIe<br />
Opening hours: Mon.–Sun. 10 a.m. - 10 p.m.<br />
as local residents. We offer qual<strong>it</strong>y<br />
food <strong>for</strong> reasonable prices. We are<br />
also aware that, in these hurried times,<br />
people put an emphasis on the time of<br />
preparation, which is then important <strong>for</strong><br />
us, too.”<br />
FIlAdelFIe<br />
TOMBOLINI – Men’s Fashion<br />
Profile: The small family firm MARARA<br />
is engaged solely in men’s fashion, using<br />
the Respect Fashion br<strong>and</strong> name. At the<br />
same time <strong>it</strong> also resells apparel made by<br />
TOMBOLINI, an Italian family company,<br />
on the Czech market. TOMBOLINI is<br />
well known <strong>for</strong> <strong>it</strong>s collections made from<br />
top qual<strong>it</strong>y materials manufactured by<br />
Italian producers. The TOMBOLINI shop<br />
staff aim to approach every customer<br />
individually to make an outf<strong>it</strong> that will<br />
emphasise his personal<strong>it</strong>y. Only in this way<br />
can they bring their clients to look <strong>for</strong>ward<br />
JK J<strong>it</strong>ka Kudláčková Jewels<br />
Profile: This shop offers jewellery of <strong>it</strong>s<br />
own design, along w<strong>it</strong>h the other renowned<br />
br<strong>and</strong>s. In add<strong>it</strong>ion, you will find<br />
jewellery <strong>and</strong> watches there which have<br />
not yet been available on the Czech market.<br />
The shop specialises in goods of medium<br />
price <strong>and</strong> higher, focusing especially<br />
on gold jewellery w<strong>it</strong>h precious stones <strong>and</strong><br />
pearls (Black Tah<strong>it</strong>i Pearls are a specialty),<br />
along w<strong>it</strong>h engagement <strong>and</strong> wedding<br />
to the new collections, trans<strong>for</strong>ming them<br />
from clientele into an “association of<br />
friends” of TOMBOLINI, as <strong>it</strong> is in Italy. And<br />
the environment of <strong>BB</strong> <strong>Centrum</strong> <strong>and</strong><br />
the FILADELFIE building in particular is<br />
much more favourable <strong>for</strong> achieving this<br />
goal than hurried, impersonal shopping<br />
centres. Design: The TOMBOLINI<br />
arch<strong>it</strong>ects designed the newly developed<br />
shop w<strong>it</strong>h special care, creating a very<br />
trad<strong>it</strong>ional environment that highlights the<br />
modern, often daringly colourful men’s<br />
apparel. Zdeněk Hartman, Director:<br />
rings. Design: JK J<strong>it</strong>ka Kudláčková Jewels<br />
boasts a modern interior designed to<br />
provide clients w<strong>it</strong>h com<strong>for</strong>t <strong>and</strong> convenience.<br />
They can choose their jewellery <strong>and</strong><br />
watches in an area which, together w<strong>it</strong>h<br />
supporting facil<strong>it</strong>ies, covers 400 square<br />
metres. Dušan Mlynarčík, Company Director:<br />
“A great number of our customers<br />
work in the <strong>BB</strong> <strong>Centrum</strong> complex, which<br />
is why we are preparing a presentation<br />
10 11<br />
TOMBOlINI – Men’s Fashion<br />
Opening hours: Mon.–Fri. 10 a.m. - 6 p.m.<br />
(also during the weekend – by agreement)<br />
Phone: 777 016 066<br />
Web: www.respect-fashion.cz<br />
“Our shop cooperates w<strong>it</strong>h experienced<br />
clothiers who tailor jackets <strong>and</strong> trousers to<br />
f<strong>it</strong> clients like a glove. The Italian tailors are<br />
ready to prepare made-to-measure garments<br />
<strong>for</strong> discriminating male clients. As<br />
to buy such a su<strong>it</strong> is rather time consuming,<br />
<strong>it</strong> is possible to make an appointment<br />
outside of the opening hours, perhaps at<br />
weekends. The experienced staff, who<br />
speak English, German <strong>and</strong> Russian, are<br />
ready to assist clients w<strong>it</strong>h the choosing<br />
<strong>and</strong> measurement of clothes, including<br />
advice on colours.”<br />
JK J<strong>it</strong>ka Kudláčková Jewels<br />
Opening hours: Mon.–Fri. 9 a.m. - 8 p.m.<br />
Sat. 10 a.m. - 5 p.m.<br />
Phone: 222 715 203<br />
Web: www.jk.cz<br />
of our jewellery to the corporate clientele,<br />
complete w<strong>it</strong>h advisory service. We chose<br />
FILADELFIE deliberately as we had been<br />
thinking of adequate premises <strong>for</strong> our<br />
range of products. FILADELFIE meets all<br />
the cr<strong>it</strong>eria – <strong>it</strong> provides our clients w<strong>it</strong>h<br />
com<strong>for</strong>t <strong>and</strong> convenience, sufficient time to<br />
select jewellery wisely or, perhaps, to prepare<br />
an order <strong>for</strong> the crafting of customised<br />
<strong>it</strong>ems, in add<strong>it</strong>ion to parking facil<strong>it</strong>ies.
INTERIÉR ČÁP k<strong>it</strong>chen studio<br />
Profile: INTERIÉR ČÁP k<strong>it</strong>chen studio is<br />
a Czech family firm which, specialising in<br />
interior design, deals w<strong>it</strong>h designing, planning<br />
<strong>and</strong> selling k<strong>it</strong>chen furn<strong>it</strong>ure made<br />
by ALNO <strong>and</strong> Impuls from Germany as<br />
well as FWE <strong>and</strong> INTUO from Austria. The<br />
history of INTERIÉR ČÁP goes back to<br />
1995, when <strong>it</strong> was established, <strong>and</strong> <strong>it</strong> has<br />
been a family firm w<strong>it</strong>h a stable staff ever<br />
since. Design: In add<strong>it</strong>ion to two working<br />
spaces <strong>for</strong> sales managers <strong>and</strong> clients,<br />
Profile: This modern dry cleaner’s <strong>and</strong><br />
laundry can boast state-of-the-art technology.<br />
It specialises in the dry-cleaning<br />
of men’s <strong>and</strong> women’s clothes as well as<br />
laundry <strong>and</strong> cleaning of underwear <strong>for</strong><br />
households, along w<strong>it</strong>h providing services<br />
<strong>for</strong> f<strong>it</strong>ness clubs <strong>and</strong> hotels. In add<strong>it</strong>ion to<br />
there are six k<strong>it</strong>chens mounted w<strong>it</strong>hin the<br />
studio. One of them, located near a shop<br />
window facing the street, serves <strong>for</strong> presentations<br />
given to customers by a guest<br />
chef. The k<strong>it</strong>chen furn<strong>it</strong>ure, delivered by<br />
INTERIÉR ČÁP, is complete w<strong>it</strong>h electrical<br />
appliances by Miele, Bosch <strong>and</strong> Siemens.<br />
Also, the attractive Liebherr combination<br />
refrigerator, freezer <strong>and</strong> wine cabinet,<br />
w<strong>it</strong>h <strong>it</strong>s attractive stainless steel finish, is<br />
on display. Jan Pučálka, Owner <strong>and</strong><br />
Dry cleaner’s <strong>and</strong> laundry – NET INDUSTRY<br />
the high st<strong>and</strong>ard of their work, the qualified<br />
staff are ready to advise customers about<br />
the care of their clothes. Marek Chrastil,<br />
NET INDUSTRY representative: “We<br />
consider the FILADELFIE building exceptional<br />
<strong>and</strong> <strong>it</strong> is largely due to <strong>it</strong>s modern<br />
design as well as the opportun<strong>it</strong>y to cater<br />
12<br />
K<strong>it</strong>chen studio INTeRIÉR ČÁP<br />
FIlAdelFIe<br />
Opening hours: Mon.–Fri. 10 a.m. - 7 p.m.<br />
Phone: 241 704 019<br />
Web: www.kuchyne-cap.cz<br />
Executive Manager: “Since the very beginning<br />
our philosophy has been to design<br />
<strong>and</strong> mount structures <strong>and</strong> sets which,<br />
although well tried <strong>and</strong> tested, have their<br />
own individual<strong>it</strong>y. As we put emphasis<br />
on the qual<strong>it</strong>y of our suppliers, choosing<br />
especially those that have been our longterm<br />
partners, the products are delivered<br />
by renowned companies. This is how we<br />
have always provided our customers w<strong>it</strong>h<br />
complete satisfaction.”<br />
dry cleaner’s <strong>and</strong> laundry – NeT INdUSTRY<br />
Opening hours: 7 a.m. - 8 p.m.<br />
Phone: +420 608 283 282 (non stop)<br />
Web: www.netcistirny.cz<br />
to the needs of people working w<strong>it</strong>h the<br />
companies here. Our services are especially<br />
meant <strong>for</strong> customers from <strong>BB</strong> <strong>Centrum</strong><br />
<strong>and</strong>, accordingly, we have prepared 20%<br />
discount vouchers <strong>for</strong> them. A delivery service,<br />
provided <strong>for</strong> free w<strong>it</strong>hin the <strong>BB</strong> <strong>Centrum</strong><br />
complex, is our big advantage.”<br />
FIlAdelFIe<br />
How FILADELFIE<br />
Was Created<br />
Newly completed, the 17-storey FILADELFIE building will be a newly<br />
dominating feature of <strong>BB</strong> <strong>Centrum</strong>. The construction of this new shopping <strong>and</strong><br />
office development was commenced in May 2008, <strong>and</strong> now, after two years of<br />
construction <strong>and</strong> ten years of preparation, the building has been completed.<br />
As a result, the range of this building complex, comprised of office space as<br />
well as shops <strong>and</strong> services, has been significantly extended.
November 2008<br />
June 2009<br />
August 2009<br />
FIlAdelFIe<br />
Tapping the foundation stone 2. 10. 2008<br />
The FILADELFIE building is named after a<br />
biblical c<strong>it</strong>y closely associated w<strong>it</strong>h such<br />
values as fa<strong>it</strong>hfulness <strong>and</strong> diligence. The<br />
c<strong>it</strong>y of Filadelfie was built in Asia Minor,<br />
presently in Turkey, between 159 <strong>and</strong><br />
138 BC. Earthquakes were a common<br />
occurrence in the area <strong>and</strong> the c<strong>it</strong>y was<br />
almost razed to the ground in 17 AD. Roman<br />
Emperor Tiberius had the c<strong>it</strong>y reconstructed<br />
in a highly impressive way <strong>and</strong><br />
the c<strong>it</strong>y was often called “L<strong>it</strong>tle Athens”.<br />
The word Filadelfie comes from Greek<br />
<strong>and</strong> means “brotherly love”. This has now<br />
become the inspiration <strong>for</strong> the name of<br />
this building in the heart of Europe.<br />
The FILADELFIE building is a new add<strong>it</strong>ion<br />
to the sophisticated group of buildings<br />
which <strong>for</strong>m the harmonious concept of the<br />
entire <strong>BB</strong> <strong>Centrum</strong> complex. Moreover, a<br />
large park, whose green areas provide a<br />
pleasant relaxation zone, has also opened<br />
this year. Another place to relax, a terrace<br />
w<strong>it</strong>h a remarkable view, can be found on<br />
the roof of the building which towers<br />
17 storeys above the ground.<br />
Aside from almost 30,000 square metres<br />
of office space, the FILADELFIE building<br />
has a shopping arcade where <strong>for</strong> example<br />
an Albert supermarket, a dm chemist’s,<br />
a dry-cleaner’s <strong>and</strong> laundry offer their<br />
services. Underground parking facil<strong>it</strong>ies<br />
will serve the tenants of the FILADELFIE<br />
building as well as the wider public.<br />
The PSJ Company was the general contractor,<br />
the DaM studio was behind the<br />
arch<strong>it</strong>ectural concept, PASSERINVEST<br />
GROUP is the investor <strong>and</strong> UniCred<strong>it</strong><br />
Bank funded the construction.<br />
FIlAdelFIe<br />
September 2010<br />
14 15
Baar Park<br />
A Green Oasis at <strong>BB</strong> <strong>Centrum</strong><br />
Baar park<br />
Baar park<br />
Conferences<br />
Water element<br />
The new Baar Park, which opened near the FILADELFIE building this July, is not only a<br />
green area w<strong>it</strong>hin the <strong>BB</strong> <strong>Centrum</strong> complex, <strong>it</strong> is also a place where you can get<br />
some rest <strong>and</strong> relaxation, along w<strong>it</strong>h having fun. Meticulous attention has been paid<br />
to the overall design as well as the last detail, including the modern design of <strong>it</strong>s<br />
untrad<strong>it</strong>ional attractions. As a result, an oasis of calm, fragrances, colours <strong>and</strong><br />
entertainment has been created.<br />
17<br />
Rotating seesaw<br />
Pétanque<br />
Drinking fountain
Baarova Residential Park<br />
A New Housing Development Is<br />
Created Be<strong>for</strong>e Your Very Eyes…<br />
RPB<br />
RPB<br />
Another new project<br />
by the developer<br />
PASSERINVEST GROUP<br />
got underway this<br />
summer in the vicin<strong>it</strong>y<br />
of <strong>BB</strong> <strong>Centrum</strong>. Known<br />
as Baarova Residential<br />
Park, <strong>it</strong> is a housing<br />
development designed<br />
to provide new, modern<br />
<strong>and</strong> stylish residences in<br />
the Prague 4 district.
The construction of the Baarova Residential<br />
Park was commenced on 19 July <strong>and</strong><br />
<strong>it</strong> will last almost 18 months. On completion,<br />
in November 2011, <strong>it</strong> will offer 139<br />
modern apartments w<strong>it</strong>h two to six rooms<br />
<strong>and</strong> a k<strong>it</strong>chenette covering from 50 to 170<br />
square metres. The prospective owners<br />
of the apartments have an opportun<strong>it</strong>y to<br />
watch how much progress the builders<br />
have made at www.baarova.cz.<br />
In balance <strong>and</strong> harmony<br />
The residential complex is being circumscribed<br />
by Baar Street, the large Baar<br />
Park <strong>and</strong> U Michelské školy <strong>and</strong> Telčská<br />
streets. This new housing development<br />
clearly illustrates that <strong>it</strong>s designer, CMS<br />
Arch<strong>it</strong>ects, is a guarantee of qual<strong>it</strong>y arch<strong>it</strong>ecture.<br />
Incidentally, the complex, which<br />
is being developed be<strong>for</strong>e <strong>your</strong> very eyes<br />
now, is a striking example of an intimate<br />
housing scheme, providing com<strong>for</strong>t <strong>and</strong><br />
convenience <strong>for</strong> all who find a new home<br />
there. Accordingly, the motto of the<br />
project is Style, Com<strong>for</strong>t, Safety.<br />
Down to the last detail…<br />
PASSERINVEST GROUP is widely regarded<br />
as a developer that pays meticulous<br />
attention to detail. This is also true<br />
of the Baarova Residential Park, where a<br />
five-year guarantee, the developer’s client<br />
orientation <strong>and</strong> the s<strong>it</strong>e whose development<br />
has been completed, all contribute<br />
further value of the project. In add<strong>it</strong>ion,<br />
the s<strong>it</strong>e boasts extremely easy access,<br />
large green areas <strong>and</strong> excellent service<br />
facil<strong>it</strong>ies – an indispensable part of modern<br />
residential projects. The Baarova Residential<br />
Park is conventionally <strong>and</strong> strategi-<br />
RPB<br />
cally located near the c<strong>it</strong>y centre <strong>and</strong>, at<br />
the same time, in peace <strong>and</strong> quiet, amidst<br />
greenery.<br />
In close proxim<strong>it</strong>y to the Baarova<br />
Residential Park, in the new FILADELFIE<br />
building, a shopping arcade w<strong>it</strong>h an Albert<br />
supermarket <strong>and</strong> a dm chemist’s opened<br />
this October in add<strong>it</strong>ion to a wide range of<br />
other shops <strong>and</strong> services.<br />
Developer <strong>and</strong> seller:<br />
PASSERINVEST GROUP, a.s.<br />
václav Černý<br />
vyskočilova 1461/2a<br />
140 00 Praha 4-Michle<br />
Phone: +420 724 607 209<br />
E-mail: vaclav.cerny@passerinvest.cz<br />
Web: www.baarova.cz<br />
novinky MaRanatha<br />
A Variety of Sports on a Single Playground<br />
A sports complex, designed to bring joy to kids as well as adults, has been<br />
created behind the building of the Elijáš Christian School.<br />
Opening hours<br />
Both the sports grounds are open in a<br />
summer <strong>and</strong> winter schedule, the summer<br />
period lasting from the beginning of May<br />
to the end of October w<strong>it</strong>h an inflatable<br />
hall on the ground <strong>for</strong> the rest of the year.<br />
The venue is available to the general<br />
public during the summer, except <strong>for</strong> the<br />
morning hours when <strong>it</strong> is used by schools.<br />
It is available <strong>for</strong> rent during the winter,<br />
complete w<strong>it</strong>h fine supporting facil<strong>it</strong>ies<br />
such as new changing rooms <strong>and</strong> showers.<br />
Both sports grounds will be open<br />
every day from 8 a.m. to 10 p.m. including<br />
weekends <strong>and</strong> holidays.<br />
Contact:<br />
Christian Basic <strong>and</strong> Nursery School Elijáš<br />
karel Lukáš, provider<br />
Baarova 360/24<br />
140 00 Praha 4-Michle<br />
Phone: +420 734 524 544<br />
E-mail: karel.lukas@zselijas.cz<br />
20 21<br />
Multipurpose sports ground<br />
Basically, the multipurpose sports ground<br />
serves a variety of sports on a single p<strong>it</strong>ch<br />
or court where you can play, <strong>for</strong> instance,<br />
football, floorball, basketball, h<strong>and</strong>ball,<br />
volleyball <strong>and</strong> tennis. The playing area is<br />
44 x 24 metres in size <strong>and</strong> is fully l<strong>it</strong> <strong>for</strong><br />
night sessions.<br />
Children’s sports ground<br />
This sports ground has been designed to<br />
fill all l<strong>it</strong>tle sportspeople w<strong>it</strong>h enthusiasm.<br />
There is a children’s rock climbing wall, a<br />
climbing pole, a rope course <strong>and</strong> children’s<br />
trapezes. Young lovers of basketball<br />
who have not yet grown to regulation<br />
height have a mini-basketball court at their<br />
disposal, including hoops w<strong>it</strong>h adjustable<br />
height. Naturally, there is a place <strong>for</strong><br />
adults accompanying young sportspeople<br />
– benches where they can relax under<br />
shady trees <strong>and</strong> enjoy themselves while<br />
watching their children play.
Elijáš Basic School <strong>and</strong> Nursery School<br />
<strong>BB</strong> <strong>Centrum</strong> continues to grow <strong>and</strong> develop, offering not only new office<br />
buildings, but also shops <strong>and</strong> services, restaurants, green areas <strong>and</strong> leisure<br />
time attractions. Similarly, <strong>change</strong>s have occurred at the school located<br />
in Michle, between the Church of the Birth of the Virgin Mary <strong>and</strong> the<br />
FILADELFIE building. There the Dino Elementary School was replaced by the<br />
Elijáš Christian Basic School, where teaching began on 6 September.<br />
Founded by the Seventh-day Adventist<br />
Church, the Elijáš Christian Basic School<br />
<strong>and</strong> Nursery is this church’s first basic<br />
school in this country, although they run<br />
over 7,000 various schools w<strong>it</strong>h over<br />
one million students the world over. This<br />
school does not have any administrative<br />
catchment area.<br />
The history of the Christian school<br />
<strong>and</strong> nursery school<br />
This Christian Basic School <strong>and</strong> Nursery<br />
School opened in the <strong>for</strong>mer building<br />
of another basic school in Prague – 4<br />
Kunratice, on 1 September 2008. At this<br />
time, the first <strong>and</strong> second <strong>for</strong>ms began<br />
<strong>and</strong> one higher <strong>for</strong>m opened each following<br />
year, which means that fourth <strong>for</strong>mers<br />
are now our oldest pupils. Although Elijáš<br />
is presently an incomplete basic school<br />
as there are just the “first level <strong>for</strong>ms” (i.e.<br />
the first to fifth <strong>for</strong>m), <strong>it</strong> is envisaged that<br />
a complete school w<strong>it</strong>h a capac<strong>it</strong>y of 180<br />
pupils will provide teaching here.<br />
Focus of the school<br />
The Elijáš School focuses on Christian<br />
values, a healthy lifestyle <strong>and</strong> English. Its<br />
amb<strong>it</strong>ion is to be included in the “Healthy<br />
Schools” programme, which adheres to<br />
the principles of creating a healthy environment<br />
at school, an education towards<br />
a healthy lifestyle <strong>and</strong> behaviour fostering<br />
good health.<br />
There are three linchpins of the “Healthy<br />
School” programme: the cosiness of the<br />
environment, healthy learning <strong>and</strong> open<br />
partnership. The principles which have<br />
been adopted are as follows: meaningfulness,<br />
possibil<strong>it</strong>y of choice, appropriateness,<br />
cooperation <strong>and</strong> participation. Stimulating<br />
methods, based on the principles<br />
of individual personal growth are used.<br />
The school is perceived as a democratic<br />
commun<strong>it</strong>y in an open-hearted public.<br />
Christian education as a subject<br />
During their entire attendance, the basic<br />
school pupils take the subject of Christian<br />
education to learn Bible prophesy, Christian<br />
principles <strong>and</strong> values. The elements<br />
of Christian<strong>it</strong>y are also incorporated into<br />
the other subjects in a su<strong>it</strong>able <strong>for</strong>m. The<br />
pupils are strongly encouraged to develop<br />
a personal rapport w<strong>it</strong>h Jesus Christ as<br />
well as to read the children’s Bible <strong>and</strong><br />
other Christian l<strong>it</strong>erature. Every morning,<br />
the children participate in a joint morning<br />
med<strong>it</strong>ation complete w<strong>it</strong>h a prayer towards<br />
learning Christian principles <strong>and</strong> values.<br />
Individual education<br />
Individual education is an official alternative<br />
to the normal school attendance up to<br />
the first to fifth grade in the Czech Republic.<br />
About 30 pupils have enrolled in the<br />
programme of individual education in the<br />
Elijáš Basic School. This method of teaching<br />
is su<strong>it</strong>able <strong>for</strong> children who are geared<br />
towards an individualised approach <strong>and</strong><br />
whose parents are able <strong>and</strong> ready to take<br />
responsibil<strong>it</strong>y <strong>for</strong> their education. There<br />
may be a great many reasons <strong>for</strong> “home<br />
maranatha novinky maranatha<br />
teaching” such as a h<strong>and</strong>icap, a learning<br />
or personal difficulty, frequently moving<br />
house <strong>and</strong> so on.<br />
Healthy lifestyle<br />
The physical aspects of a healthy lifestyle<br />
encompass a range of physical exercises,<br />
along w<strong>it</strong>h the principles of healthy living.<br />
Generally, physical education <strong>and</strong> playgroups<br />
focusing on sports are a natural<br />
part of basic school curricula. The Elijáš<br />
Basic School offers some extras, w<strong>it</strong>h a<br />
lacto-ovo vegetarian diet, i.e. plant products,<br />
eggs, milk <strong>and</strong> milk products. This<br />
is an extremely high qual<strong>it</strong>y diet, prepared<br />
in accordance to principles of nutr<strong>it</strong>ion as<br />
stipulated by the government author<strong>it</strong>ies <strong>for</strong><br />
catering <strong>for</strong> pre-school <strong>and</strong> school children.<br />
English language<br />
Good knowledge of at least one world language,<br />
w<strong>it</strong>h a particular emphasis on English,<br />
is an important part of education in<br />
the Elijáš Basic School. This is why English<br />
teaching is extended <strong>and</strong> even first <strong>for</strong>m<br />
children are taught English, w<strong>it</strong>h the help of<br />
modern tools <strong>and</strong> teaching methods.<br />
Nursery school<br />
Every child is received by Christians as<br />
a gift from God, <strong>and</strong> as having a unique<br />
personal<strong>it</strong>y. The teaching staff of the Elijáš<br />
Nursery School, located in the building of<br />
the Commun<strong>it</strong>y Centre in Prague 4, aim to<br />
develop those key competencies that are<br />
necessary <strong>for</strong> a child in the contemporary<br />
world. In add<strong>it</strong>ion to <strong>for</strong>ming Christian<br />
character, <strong>it</strong> is essential to prepare children<br />
<strong>for</strong> a Christian life in the post-modern<br />
world <strong>and</strong>, first <strong>and</strong> <strong>for</strong>emost, <strong>for</strong> eternal<br />
life according to the Bible. What counts<br />
are harmonious relationships between<br />
parents, children <strong>and</strong> teachers – children<br />
22 23<br />
are led to achieve a sense of individual<strong>it</strong>y,<br />
healthy self-confidence <strong>and</strong> responsibil<strong>it</strong>y<br />
<strong>for</strong> themselves.<br />
Also, an emphasis is placed on thoughtfulness<br />
<strong>and</strong> tolerance towards other<br />
children, including those w<strong>it</strong>h physical<br />
<strong>and</strong> mental h<strong>and</strong>icaps as well as different<br />
cultural <strong>and</strong> spir<strong>it</strong>ual values.<br />
The nursery school also teaches English.<br />
Why do parents choose Elijáš?<br />
It is not a surprise to see that active Christians<br />
opt to send their children to a Christian<br />
school. Contrary to expectations, the<br />
Elijáš school has been chosen by a great<br />
number of people who regard themselves<br />
as unbelievers. The reason behind their<br />
decision is the friendly environment <strong>and</strong><br />
the opportun<strong>it</strong>y to direct their children<br />
toward the Christian values that are somehow<br />
vanishing from our society.<br />
Rules <strong>and</strong> financing<br />
The nursery school is available <strong>for</strong> children<br />
from three years of age, while the basic<br />
school is <strong>for</strong> pupils of the first to fourth<br />
<strong>for</strong>m in the school year of 2010/2011.<br />
The basic school tu<strong>it</strong>ion fees are CZK<br />
12,000 a year, which, being an endowed<br />
sum, will increase in the future. Staying at<br />
the after-school club is free. You will pay<br />
CZK 24,000 <strong>for</strong> the nursery school a year<br />
in 2010/2011, w<strong>it</strong>h an increase to CZK<br />
31,200 which is planned <strong>for</strong> the school<br />
year.<br />
Contact:<br />
Elijáš Christian Basic School<br />
<strong>and</strong> Nursery School<br />
Zbyněk muzikář, director<br />
Baarova 360/24<br />
140 00 Praha 4-michle<br />
Phone: +420 733 733 233<br />
E-mail: red<strong>it</strong>el@zselijas.cz<br />
Web: www.zselijas.cz
Hana Kotulánová: PUMA<br />
Changed My Att<strong>it</strong>ude toward<br />
Br<strong>and</strong>s<br />
The PUMA br<strong>and</strong> has been setting trends in<br />
leisure-time fashion <strong>for</strong> younger <strong>and</strong> older<br />
clientele alike in recent years. In this country<br />
especially, <strong>it</strong> is one of the most popular br<strong>and</strong>s<br />
due to <strong>it</strong>s qual<strong>it</strong>y, trad<strong>it</strong>ion <strong>and</strong> chic design. Every<br />
new collection w<strong>it</strong>h the wild beast in the emblem<br />
is eagerly awa<strong>it</strong>ed in every shop.<br />
PUMA AG Rudolf Dassler Sport is a<br />
German-based international company that<br />
has been manufacturing qual<strong>it</strong>y fashion<br />
<strong>and</strong> sports apparel since 1948. PUMA is<br />
famous <strong>for</strong> <strong>it</strong>s support <strong>and</strong> sponsorship of<br />
football teams <strong>and</strong> sportspeople – <strong>it</strong> has<br />
taken under <strong>it</strong>s wings the likes of Pelé, Diego<br />
Maradona <strong>and</strong> Usain. PUMA is also a<br />
sponsor of the Czech national football team.<br />
In the following interview, Hana Kotulánová,<br />
Deputy General Manager/Head of<br />
Finance of the Czech branch of PUMA AG,<br />
talks about her career as well as the br<strong>and</strong><br />
<strong>it</strong>self, <strong>it</strong>s metamorphoses, along w<strong>it</strong>h some<br />
hot tips.<br />
At which univers<strong>it</strong>y did you study <strong>and</strong><br />
are you currently engaged in <strong>your</strong> field<br />
of study?<br />
I graduated from the Univers<strong>it</strong>y of Agriculture<br />
majoring in Economics of Agriculture,<br />
so I have deviated from my field of study<br />
only partially. Agriculture was not very<br />
popular when I graduated <strong>and</strong>, instead,<br />
business <strong>and</strong> banking were growing. Logically,<br />
my steps led there.<br />
Could you tell us something about<br />
<strong>your</strong> track record?<br />
Basically, I have gone through all the<br />
levels of corporate finance <strong>and</strong> accountancy<br />
<strong>and</strong> I was even responsible <strong>for</strong><br />
logistics <strong>and</strong> implementation of economic<br />
software <strong>for</strong> a while. I started my career<br />
as an accountant w<strong>it</strong>h Interczech, an<br />
importer of shingles <strong>and</strong> garage doors.<br />
Then I joined Melzer to become an<br />
implementer of economic software. I was<br />
young <strong>and</strong> not very experienced among<br />
the old salt accountants of customers –<br />
<strong>it</strong> was not easy! Also, my job as a senior<br />
accountant in Cali<strong>for</strong>nia, USA, was a<br />
school of life. Working <strong>for</strong> a company<br />
selling protective tools <strong>for</strong> farmers, I was<br />
struggling w<strong>it</strong>h English as I had been a<br />
hardworking German student at school.<br />
And be<strong>for</strong>e my current job, I was at an<br />
international clinic where, in the post of<br />
financial supervisor, I became a member<br />
of senior <strong>and</strong> upper management.<br />
PUMA, my dream job, followed in 2001.<br />
Mirek Ryba <strong>and</strong> I were the first employees<br />
of <strong>it</strong>s Czech branch.<br />
Which of those professions do you<br />
remember fondly <strong>and</strong> why?<br />
It is hard to have my pick of them, each<br />
pos<strong>it</strong>ion has helped move me somewhere<br />
<strong>and</strong> I enjoyed each of them. Once<br />
I stopped liking them, I had to move on<br />
somewhere else.<br />
Do you think that this road has indirectly<br />
taken you to the PUMA br<strong>and</strong>?<br />
Partially. It is defin<strong>it</strong>ely true, but my partner<br />
largely contributed to my decision at the<br />
time. It started to be a classic professional<br />
bore at my previous work, in the international<br />
clinic in Prague. PUMA was looking<br />
<strong>for</strong> a chief accountant then. Although I was<br />
overqualified <strong>for</strong> that pos<strong>it</strong>ion, I decided to<br />
hear the offer. After several interviews w<strong>it</strong>h<br />
the Austrian management, we decided<br />
that I would take the pos<strong>it</strong>ion of internal<br />
aud<strong>it</strong>or of the group. It was a great<br />
challenge, w<strong>it</strong>h lots of business trips to<br />
Hungary, Russia, South Africa <strong>and</strong> Brazil.<br />
At the same time, I satisfied my hunger <strong>for</strong><br />
travelling.<br />
How did you use to perceive this<br />
br<strong>and</strong> earlier, compared w<strong>it</strong>h these<br />
days?<br />
As I am a thrifty person by nature, br<strong>and</strong>s<br />
did not cast a spell on me. However,<br />
PUMA <strong>change</strong>d that <strong>and</strong> I fundamentally<br />
appreciate the qual<strong>it</strong>y <strong>and</strong> prestige of<br />
PUMA <strong>and</strong> other br<strong>and</strong>s now.<br />
PUMA has been one of the most<br />
popular br<strong>and</strong>s, especially among<br />
young people, in recent years. It is<br />
interview novinky interview<br />
even more popular than Adidas. What<br />
do you think is behind this fact? Have<br />
there been any <strong>change</strong>s in br<strong>and</strong> communication<br />
or strategy?<br />
Defin<strong>it</strong>ely yes. Our aim <strong>for</strong> the 1990s<br />
remains the same even <strong>for</strong> today: to be<br />
the most sought-after sport <strong>and</strong> lifestyle<br />
br<strong>and</strong> on the market. We have adapted<br />
most of our marketing activ<strong>it</strong>ies to this aim<br />
<strong>and</strong>, as a result, we cooperate w<strong>it</strong>h Ferrari,<br />
Red Bull, Tereza Maxová, Aňa Gaislerová,<br />
Tomáš Rosický <strong>and</strong> Tomáš Dvořák.<br />
Our products have been designed <strong>and</strong><br />
developed in cooperation w<strong>it</strong>h Alex<strong>and</strong>er<br />
McQueen <strong>and</strong> other personal<strong>it</strong>ies. Experts<br />
on our br<strong>and</strong> will certainly remember the<br />
famous Mostro <strong>and</strong> Speedcat shoes.<br />
However, we would like to be regarded<br />
not only as a “cool” br<strong>and</strong>, but also as an<br />
organisation that cares about the environment<br />
<strong>and</strong> renewable resources.<br />
How are you planning to present the<br />
br<strong>and</strong>? Does the Czech br<strong>and</strong> have a<br />
chance to implement <strong>it</strong>s own ideas,<br />
or does <strong>it</strong> have to uncond<strong>it</strong>ionally assume<br />
the corporate ident<strong>it</strong>y?<br />
We are going to launch new packing of our<br />
products on the Czech <strong>and</strong> Slovak markets.<br />
In my opinion, <strong>it</strong> is not only fun, but<br />
also environmentally friendly in accordance<br />
w<strong>it</strong>h our philosophy. Since 1 August, the<br />
post of General Manager has been held<br />
by Paul Gautier, who is a marketing guru<br />
w<strong>it</strong>h a wealth of experience from PUMA in<br />
Europe <strong>and</strong> America alike.<br />
Let’s get back to the question: to what<br />
extent do you take the Czech mental<strong>it</strong>y<br />
into consideration in Bohemia; does<br />
the Czech br<strong>and</strong> presentation differ<br />
from that in other countries?<br />
As we are given relatively free reign to do<br />
our marketing activ<strong>it</strong>ies, there is certainly<br />
something to look <strong>for</strong>ward to. I recommend<br />
that you pay special attention to<br />
our shop in Palladium, which is our retail<br />
flagship. It will be full of life, because life is<br />
not only work but also fun <strong>and</strong> parties w<strong>it</strong>h<br />
friends. You do not have to be in the Olympic<br />
Games; you can win a game of sk<strong>it</strong>tles<br />
<strong>and</strong> have a lot of fun. The whole year 2011<br />
will be conceived in this manner.<br />
How much time do you spend at work<br />
<strong>and</strong> what does <strong>your</strong> work mean to you?<br />
As much time as necessary. I am not keen<br />
on working overtime <strong>and</strong> at weekends,<br />
which applies to me <strong>and</strong> my team alike.<br />
My work is important to me <strong>and</strong> has<br />
helped me overcome many hard times.<br />
Do you have time <strong>for</strong> <strong>your</strong> private life<br />
<strong>and</strong> activ<strong>it</strong>ies?<br />
Recently yes, but <strong>it</strong> could always be better.<br />
What do you do in <strong>your</strong> free time?<br />
What are <strong>your</strong> interests <strong>and</strong> hobbies?<br />
I enjoy dancing, jogging <strong>and</strong> hiking.<br />
I am a member of the Balance Club<br />
Brumlovka, where I attend zumba<br />
classes <strong>and</strong> sometimes simply jog, walk;<br />
in short, I can’t s<strong>it</strong> still.<br />
Your company is based at <strong>BB</strong><br />
<strong>Centrum</strong>. Are you satisfied w<strong>it</strong>h this<br />
office park? Does <strong>it</strong> meet <strong>your</strong><br />
cr<strong>it</strong>eria <strong>for</strong> a “good address”?<br />
I personally regard <strong>BB</strong> <strong>Centrum</strong> as<br />
one of the best office centres. It was<br />
obviously built w<strong>it</strong>h a vision behind <strong>it</strong> <strong>and</strong><br />
w<strong>it</strong>h consideration. I am obliged to Mirek<br />
Ryba, our <strong>for</strong>mer General Manager, who<br />
is working in the Russian Federation now,<br />
24 25<br />
Hana Kotulánová, Deputy General Manager/Head of Finance, PUMA AG<br />
<strong>for</strong> choosing this s<strong>it</strong>e. As <strong>for</strong> the second<br />
question, we still regard <strong>it</strong> as a “good<br />
address”; otherwise we would have to<br />
move.<br />
If you could make a wish, what would<br />
you like?<br />
Health. I know how <strong>it</strong> feels if you are<br />
lacking in <strong>it</strong>. Now, I would like to give<br />
advice to those that have finished reading<br />
this interview: Do not underestimate<br />
preventative examinations! Or <strong>your</strong><br />
partners e<strong>it</strong>her – they will be a tower of<br />
strength to you.<br />
Thank you <strong>for</strong> <strong>your</strong> interview.<br />
Kristina Vacková
S<strong>and</strong>wiches <strong>and</strong> soups<br />
in FILADELFIE<br />
In the Czech Republic, the fast casual restaurant chain Express S<strong>and</strong>wich<br />
promises the best of the s<strong>and</strong>wich trad<strong>it</strong>ion supplemented by the principles of<br />
modern <strong>and</strong> healthy eating. Their fifth restaurant has recently been opened in<br />
the shopping mall of the FILADELFIE building. We decided to check up on<br />
the advertised qual<strong>it</strong>y.<br />
New shops are still settling into the mall,<br />
where we were welcomed by a simply yet<br />
very efficiently furnished space, dominated<br />
by a big serving counter <strong>and</strong> two large<br />
screens displaying the current offer. The<br />
interior in shades of green evokes cleanliness<br />
<strong>and</strong> natural origins. The restaurant<br />
serves over a counter, customers can<br />
choose from the menu <strong>and</strong> the staff<br />
members prepare the food from ingredients<br />
displayed in the serving counter, right<br />
in front of the customers’ eyes. The food<br />
is then wrapped <strong>and</strong> placed on a tray.<br />
The customers can take their trays to bar<br />
tables or they can s<strong>it</strong> in armchairs at small<br />
tables in the middle of the room.<br />
This is not a trad<strong>it</strong>ional restaurant,<br />
where customers would spend long hours<br />
eating their lunch. The word Express in<br />
<strong>it</strong>s name is clear. It serves fast but qual<strong>it</strong>y<br />
food at any time of the day. That’s why<br />
large numbers of customers can be<br />
served in a relatively small space, there<br />
are no long queues <strong>and</strong> you shouldn’t<br />
struggle to find a seat.<br />
You won’t be leaving hungry<br />
Soup is the foundation – that’s what our<br />
gr<strong>and</strong>mothers used to say. Not many<br />
Czech people would be satisfied w<strong>it</strong>h<br />
nothing but s<strong>and</strong>wiches on the menu. Of<br />
course <strong>it</strong>’s a must to get something warm<br />
into the tummy. That’s why you can find<br />
several homemade soups on the menu.<br />
They are prepared from fresh ingredients<br />
by the chef Martin Poláček. When you<br />
combine the soup w<strong>it</strong>h a salad, you can<br />
get a quick, healthy <strong>and</strong> calorie balanced<br />
lunch.<br />
All the ingredients loaded into <strong>your</strong><br />
baguettes, ciabattas or wraps are also<br />
fresh. We have chosen the word loaded<br />
on purpose because the baguettes<br />
baked according to a special recipe are<br />
cut in a certain way that creates, because<br />
of the dough qual<strong>it</strong>y, a cav<strong>it</strong>y in the shape<br />
of a l<strong>it</strong>tle boat. And almost half a kilo of<br />
filling can go into this cav<strong>it</strong>y – a portion<br />
that will surely fill up even a proficient <strong>and</strong><br />
very hungry eater. The choice of wh<strong>it</strong>e or<br />
brown bread is a matter of course.<br />
Apart from s<strong>and</strong>wiches you can<br />
choose one of the salads on offer <strong>and</strong> if<br />
you wish to finish w<strong>it</strong>h a sweet treat we<br />
suggest you try one of the homemade<br />
desserts.<br />
tested <strong>for</strong> you… novinky tested <strong>for</strong> you…<br />
Something <strong>for</strong> everyone<br />
The truly great advantage of the<br />
Express S<strong>and</strong>wich restaurant is that<br />
the menu can satisfy both those who<br />
prefer solely vegetarian food <strong>and</strong> the<br />
determined meat eaters. As the food<br />
is prepared right in front of <strong>your</strong> eyes,<br />
you can select which ingredients you<br />
want in <strong>your</strong> s<strong>and</strong>wich or <strong>your</strong> salad<br />
<strong>and</strong> which you don’t. The staff won’t be<br />
surprised even if you ask <strong>for</strong> gluten-free<br />
food, <strong>and</strong> at least one soup from the<br />
restaurant’s menu is adapted to this<br />
diet.<br />
The opening hours are also very convenient.<br />
You can pop in <strong>for</strong> breakfast at<br />
8 in the morning on weekdays, stop <strong>for</strong><br />
a light <strong>and</strong> healthy lunch at lunchtime<br />
or grab a s<strong>and</strong>wich on <strong>your</strong> way home<br />
from work <strong>and</strong> save <strong>your</strong>self having to<br />
worry about supper.<br />
The staff will be happy to prepare<br />
<strong>your</strong> food to take away in a box or a<br />
paper bag. And if, lets say, you were to<br />
organize a longer meeting <strong>and</strong> needed<br />
to provide refreshments, you could<br />
easily order a special menu <strong>and</strong> have <strong>it</strong><br />
delivered directly to <strong>your</strong> workplace.<br />
Opening hours:<br />
Mon. – Fri. 8 a.m. – 7 p.m.<br />
Restaurant capac<strong>it</strong>y:<br />
At least 300 people daily<br />
Prices:<br />
Small s<strong>and</strong>wiches (15 cm)<br />
From 45 to 70 CZK<br />
Large s<strong>and</strong>wiches (30 cm)<br />
From 70 to 120 CZK<br />
Salads from 65 to 120 CZK<br />
Soups 45 CZK<br />
Language skills of the staff:<br />
Czech, English, menu in English<br />
Cred<strong>it</strong> cards:<br />
No<br />
Parking possibil<strong>it</strong>ies:<br />
Underground <strong>and</strong> open air parking<br />
places on <strong>BB</strong> <strong>Centrum</strong> premises<br />
Events <strong>for</strong> clients:<br />
Catering, banquets<br />
Plus +<br />
Qual<strong>it</strong>y ingredients. Fast service.<br />
Open from 8 in the morning.<br />
Gluten-free food available. Take away<br />
available.<br />
Minus -<br />
It’s not possible to spend long hours<br />
eating <strong>your</strong> meal, but <strong>it</strong> is part of the<br />
culture of the fast casual restaurant.<br />
evaluation cr<strong>it</strong>eria:<br />
Let’s have a look at what grades from<br />
the Maurer’s Gr<strong>and</strong> Restaurant guide<br />
correspond to the symbols used in our<br />
evaluation:<br />
1 – Excellent<br />
2 – Very good<br />
3 – Good<br />
4 – Acceptable<br />
5 – Avoid<br />
Contact:<br />
Express S<strong>and</strong>wich<br />
fiLAdeLfie building<br />
Želetavská 1<br />
140 00 Praha 4<br />
Phone: 225 510 446<br />
E-mail: s<strong>and</strong>wich@s<strong>and</strong>wich.cz<br />
Web: www.s<strong>and</strong>wich.cz<br />
Question <strong>for</strong>...<br />
Where did the idea to start a business<br />
in fast food come from?<br />
During my last year at univers<strong>it</strong>y, I was<br />
considering what to do after graduation.<br />
I was always attracted to business. During<br />
my vis<strong>it</strong> to the Un<strong>it</strong>ed States, where I<br />
could see a large number of various kinds<br />
of fast food businesses, my friend <strong>and</strong> I,<br />
my schoolmate <strong>and</strong> an associate, started<br />
thinking about running a Quick Service<br />
Restaurant. And then, my associate said<br />
the word: ‘s<strong>and</strong>wiches’. We wanted to<br />
make the best s<strong>and</strong>wiches in town. And<br />
the idea was born!<br />
This year, we are entering our tenth year<br />
of existence, we sell quarter of a kilometre<br />
of s<strong>and</strong>wiches daily <strong>and</strong> several hundred<br />
thous<strong>and</strong>s of customers have tried our<br />
products.<br />
Express S<strong>and</strong>wich is not fast food<br />
but fast casual. What does this mean<br />
<strong>for</strong> <strong>your</strong> guests?<br />
Fast foods around the world are changing<br />
<strong>and</strong> their philosophy is coming closer<br />
26 27<br />
Ondřej Blažek<br />
Co-owner <strong>and</strong> co-founder<br />
of the company Express S<strong>and</strong>wich<br />
to restaurants. Fast casual is somewhere<br />
in the middle on the imaginary line. The<br />
customer can choose his meal <strong>and</strong> all<br />
ingredients, but above all everything he<br />
gets is high qual<strong>it</strong>y, fast <strong>and</strong> served in a<br />
pleasant environment. That is how we<br />
meet the most important attributes of the<br />
fast casual restaurant. Thanks to visible<br />
preparation, the customer can select<br />
the ingredients in his s<strong>and</strong>wich or salad,<br />
but primarily he can visually check what<br />
he actually gets. Unlike in trad<strong>it</strong>ional fast<br />
foods, the customer can eat his meal w<strong>it</strong>h<br />
classic cutlery from a glass plate. Beverages<br />
are also served in glass or ceramic.<br />
Fast casual flexibly responds to <strong>change</strong>s<br />
of the menu, has daily special offers <strong>and</strong><br />
above all has stylishly designed restaurants.<br />
Supply of qual<strong>it</strong>y ingredients is fundamental<br />
<strong>for</strong> restaurants. How do you<br />
select <strong>your</strong> suppliers?<br />
We try to choose suppliers who underst<strong>and</strong><br />
our concept based on fresh food<br />
<strong>and</strong> speed. We show all our new suppliers<br />
round the facil<strong>it</strong>y, we show them how we<br />
use the individual ingredients <strong>and</strong> how<br />
the final products are made. It is then<br />
easier <strong>for</strong> them to meet our dem<strong>and</strong> <strong>and</strong><br />
requirements. For example, we like to use<br />
seasonal vegetables to prepare our homemade<br />
soups every day.
Our trip to Ukraine<br />
Have you ever wondered what happens to the clothes you have given to char<strong>it</strong>y?<br />
Various organisations use various ways <strong>and</strong> if you search <strong>for</strong> in<strong>for</strong>mation<br />
through several chat rooms <strong>and</strong> blogs you can find out much to <strong>your</strong> disappointment<br />
that the donated clothes are sometimes sold in second-h<strong>and</strong> shops<br />
or turned into cloths <strong>for</strong> washing cars. Nevertheless you took so much care<br />
choosing only the nice <strong>and</strong> clean stuff, to make sure <strong>it</strong> could be of good service<br />
to somebody else. That’s why we are presenting you w<strong>it</strong>h this report from<br />
our trip to Zakkarpatia in Ukraine, which we made at the beginning of June<br />
this year. The primary goal of this trip was to document <strong>and</strong> show the public<br />
in the Czech Republic how their donated goods helped.<br />
During both last year <strong>and</strong> the current year<br />
we organised char<strong>it</strong>y collecting of used<br />
clothes, shoes <strong>and</strong> toys in the Commun<strong>it</strong>y<br />
Centre on the premises of the <strong>BB</strong><br />
<strong>Centrum</strong>. Many families got new clothes<br />
<strong>and</strong> we could see many children smiling<br />
thanks to the generos<strong>it</strong>y of the kind donors.<br />
Throughout our trip to Ukraine, we could<br />
see amazing results of the material aid<br />
that has been provided <strong>for</strong> many years by<br />
Maranatha o.s. in cooperation w<strong>it</strong>h the association<br />
Pomoc bez hranic o.s. in Zakkarpatia<br />
Oblast in Ukraine. During our trip we<br />
vis<strong>it</strong>ed a children’s home <strong>for</strong> h<strong>and</strong>icapped<br />
kids, district hosp<strong>it</strong>al, school <strong>and</strong> we also<br />
individually vis<strong>it</strong>ed several families. One of<br />
the most moving experiences came when<br />
we vis<strong>it</strong>ed a settlement on the Hungarian<br />
border. When we say “we are helping<br />
socially disadvantaged families”, you can<br />
hardly imagine the true meaning of these<br />
words until you see <strong>it</strong> <strong>for</strong> <strong>your</strong>selves. The<br />
living cond<strong>it</strong>ions of these people are truly<br />
maranatha maranatha<br />
shocking. The homes where they live are<br />
more like shanties, built from branches <strong>and</strong><br />
sticks, covered w<strong>it</strong>h mud. Pieces of plastic<br />
or fibre cement are used as a roof. As I was<br />
looking at these “houses”, I wondered what<br />
happens when <strong>it</strong> rains <strong>and</strong>, even worse,<br />
how do the people survive winter? The<br />
s<strong>it</strong>uation in villages <strong>and</strong> towns is slightly<br />
better. People live in houses, although in<br />
most cases the cond<strong>it</strong>ions are still alarming.<br />
The houses are falling apart, walls are covered<br />
w<strong>it</strong>h mould, mud floors are covered by<br />
thin woven carpets <strong>and</strong> you can hear the<br />
wind wailing through broken windows. The<br />
whole family often sleeps in one room. The<br />
only room serves basically <strong>for</strong> all purposes.<br />
In the poorest parts of the country, you can<br />
see children w<strong>it</strong>h dirty faces running around<br />
barefoot; their clothes full of holes hang on<br />
the last weak fibres.<br />
28 29<br />
After we had returned we started planning<br />
further aid activ<strong>it</strong>ies immediately. One of them<br />
is going to be another collection of clothes,<br />
as <strong>it</strong> was very successful both last <strong>and</strong> this<br />
year. We are pleased by the concern of all<br />
who are not negligent to the destiny of these<br />
people. We believe that the clothes collecting<br />
activ<strong>it</strong>y will have the same amazing results in<br />
the future. The first clothes collection will take<br />
place on 4 – 6 October 2010 <strong>and</strong> we would<br />
like to extend <strong>it</strong> to collecting blankets, sheets,<br />
<strong>and</strong> because the winter is getting closer we<br />
will also collect winter clothes <strong>and</strong> boots. During<br />
the collection, on Monday 4 October from<br />
6 p.m., we are planning a meeting <strong>and</strong> a talk<br />
about Ukraine w<strong>it</strong>h the key founder <strong>and</strong> chairman<br />
of the association Pomoc bez hranic, Mr.<br />
Jan Lauterbach, who prefers personal contact<br />
w<strong>it</strong>h donors <strong>and</strong> subsequently w<strong>it</strong>h the recipients,<br />
<strong>and</strong> who transports the donated goods<br />
to the designated places in person. You will<br />
have a unique opportun<strong>it</strong>y to hear about the<br />
lives of people <strong>and</strong> about experiences from<br />
the trips to Ukraine at first h<strong>and</strong>.<br />
Text: Hana Metzová<br />
Contact:<br />
Maranatha, o.s.<br />
Jemnická 887/4<br />
140 00 Praha 4<br />
Phone: +420 224 210 571<br />
Fax: +420 224 210 559<br />
E-mail: info@maranatha.cz<br />
Web: www.maranatha.cz
Můj svět výhod!<br />
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Želetavská 1525/1 (<strong>BB</strong> <strong>Centrum</strong> Filadelfi e), 140 00 Praha 4<br />
Opening hours: Mon – Fri 8 a.m. – 7 p.m.<br />
Sat 8 a.m. – 1 p.m.<br />
More in<strong>for</strong>mation you will get in <strong>your</strong> dm, on dm customer service 800 100 808<br />
or vis<strong>it</strong> our pages www.dm-drogeriemarkt.cz.<br />
www.dm-drogeriemarkt.cz
We Inv<strong>it</strong>e You to the Bible Lecture Series<br />
UNVEIL!<br />
20. October - 24. November 2010<br />
Lectures begin at 6.30pm From Sunday to Thursday<br />
Every lecture will be repeated next day at 10.00 am by pastor Pavel Šimek<br />
20. 10. (We) How to Know the Future<br />
The Dream of the King of Babylon<br />
21. 10. (Th) How Will This World End?<br />
Why Not to Worry About the Future<br />
24. 10. (Su) The Return of Jesus Christ<br />
Will The King of Kings Come Again?<br />
25. 10. (Mo) Discover the Mysteries of Life<br />
Do We Really Come from Apes?<br />
26. 10. (Tue) Secret of Ancient Scrolls<br />
Why is The Bible Unique?<br />
27. 10. (We) Why So Much Suff ering?<br />
Is God to be Blamed?<br />
28. 10. (Th) The Man Who Changed the World<br />
Who is Actually Jesus?<br />
31. 10. (Su) Business <strong>and</strong> Fa<strong>it</strong>h<br />
Personal Experience of Radim Passer<br />
1. 11. (Mo) The Gift of Eternal Life<br />
The Purpose of Life is Not to Lose Life<br />
2. 11. (Tue) Facing The Judgment<br />
What Are Our Prospects<br />
3. 11. (We) The Ten Comm<strong>and</strong>ments –<br />
Lim<strong>it</strong> or Benefi t<br />
The Key to Inner Freedom<br />
4. 11. (Th) The Meaning of Sabbath<br />
Uniqueness of the Week Cycle<br />
7. 11. (Su) The Power of Trad<strong>it</strong>ion<br />
Can a Men Change God’s Law?<br />
ADMISSION IS FREE!<br />
Child Ch Care Provided<br />
ON-L ON-LINE BROADCAST<br />
8. 11. (Mo) What Happens When You Die?<br />
Heaven, Hell or Nothing?<br />
9. 11. (Tue) Voices From Beyond the Grave<br />
Can the Living Talk to the Dead?<br />
10. 11. (We) Principles of a Healthy Life<br />
How to Live Better <strong>and</strong> Longer<br />
11. 11. (Th) The Meaning of Baptism<br />
When Are We Ready to Make a Covenant W<strong>it</strong>h God?<br />
14. 11. (Su) The Right <strong>and</strong> False Religion<br />
How to Spot a Fake<br />
15. 11. (Mo) Omens <strong>and</strong> the 666<br />
God’s Seal vs. the Mark of the Beast<br />
16. 11. (Tue) The Best Investment<br />
The Importance of the T<strong>it</strong>he<br />
17. 11. (We) Set Free by the Truth<br />
Where Can We Find <strong>it</strong> Today?<br />
18. 11. (Th) The Prophetic Message <strong>for</strong> Today<br />
God Still Speaks Through His Prophets<br />
21. 11. (Su) Why is There so Many Denominations?<br />
The Purpose <strong>and</strong> Mission<br />
of the Church Today<br />
22. 11. (Mo) 7 Last Plagues<br />
Solution to the Impasse<br />
23. 11. (Tue) Is There a Justice?<br />
The Mills of God Grind Slowly, yet They Grind Exceeding Small<br />
24. 11. (We) The Best is Yet to Come<br />
New Heaven, New Earth <strong>and</strong> a Real Home<br />
Lecturer: Radim Passer<br />
businessman <strong>and</strong> founder<br />
of Maranatha o.s.<br />
For F more in<strong>for</strong>mation go to:<br />
The venue: Společenské centrum<br />
Za Brumlovkou 1519/4 Prague 4<br />
Organized by: Seventh<br />
Day Adventist Church<br />
w<strong>it</strong>h the support<br />
of Maranatha o.s.<br />
www.odhalte.cz