Empretec Women in Business Award 2012 publication - Unctad XI

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19EMPRETEC WOMEN IN BUSINESS AWARD 2012Raghda KurdiAdvanced Pharmaceutical Services – JORDAN“My business is unique because no one else provides retail pharmacies with these kinds ofservices, offering them a boost to their brand which they can benefit from with customers.“
10 FINALISTS 201220By allowing the establishment of chain pharmacies, a law passed in 2001destabilized the market for individually owned retail pharmacies in Jordan.Advanced Pharmaceutical Services is based on providing such small businesseswith economies of scale similar to those enjoyed by the chains.Through Advanced Pharmaceutical Services, they can negotiate as agroup with suppliers, insurance companies and the Jordanian PharmaceuticalAssociation. The resulting bulk purchasing of goods helps to keeptheir prices competitive. The company also provides small pharmacieswith sophisticated pharmacy management software, accounting and taxservices, joint recruitment and training services, and the management ofinsurance claims. “Our business is unique in the market in terms of its services. Our products are a brand thatunifies participating pharmacies in a way that they all appear to the customer as a strong group that providesprofessional customer service and meets their needs. We offer the individually owned pharmacies a solutionwhereby the pharmacists can still own and run their pharmacies, yet they benefit from brand support as well asfrom our services and goods.”Of her Empretec training, Raghda says, “I benefited a lot. Although I had experience, I was very reluctant to startsomething new on my own.” Following her completion of the course, she devised a business plan and askedretail pharmacies to buy shares in her firm. “The company started with 300 shares, then grew to 400,000and now stands at 800,000 shares.” A significant challenge has been to persuade participating pharmacies toobtain comprehensive certifications and to operate as a group according to the rules and regulations known asGood Pharmaceutical Practices.Between 2008 and 2010, the firm’s workforce grew from 10 to 24, half of whom are women. “We offertraining programmes for all employees, including women. We have special training programmes for femalepharmacists and assistant pharmacists who are returning after parental leave. These programmes prepare thewomen to resume work in pharmacies.”AdvancedPharmaceuticalServicesAl-Abdali – AlSayeghBuilding, Jordanwww.pharmaserve-jo.comGoals for the company are to double sales over the next two years and to increase the number of participatingpharmacies from 70 to 140. Within the next two years, the firm also hopes to establish a system by which allits pharmacies complete their orders online.
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Empretec Women in Business Award 2012 publication - Unctad XI

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