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Empretec Annual Report 2011 - Unctad XI

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PrefaceThe <strong>Empretec</strong> <strong>Annual</strong> <strong>Report</strong> presents an overview of theactivities carried out by the <strong>Empretec</strong> Global Network during<strong>2011</strong>.Its country section features selected success stories ofentrepreneurs who benefited from the services of <strong>Empretec</strong>National Centres. All information contained in this report has beenprovided by individual <strong>Empretec</strong> National Centres under their ownresponsibility and it has not been verified/certified by UNCTAD.These stories, selected among the many sent by the centres,illustrate the impact the programme has had on differentaspects of their businesses and the crucial role played by<strong>Empretec</strong> centres in addressing entrepreneurs’ needs nation-wide.By sharing what participants in the training workshops haveachieved, thanks to the improvement of their own entrepreneurialcompetencies, this report wishes to highlight cases of successfulentrepreneurs who became role models in their own countriesand contributed to overall economic growth.2EMPRETEC ANNUAL REPORT <strong>2011</strong>


AcknowledgementsThis report was prepared by Kristin Lena Keveloh, Lorenzo Tosiniand Johannes Felix Weidenkaff, under the overall supervision ofTatiana Krylova and Fiorina Mugione. Karima Aoukili helped withthe desktop publishing. UNCTAD is grateful to all the <strong>Empretec</strong>National Centres for their inputs to this report.All information contained in this report has been provided by individual<strong>Empretec</strong> National Centres under their own responsibilityand it has not been verified/certified by UNCTAD.EMPRETEC ANNUAL REPORT <strong>2011</strong> 3


Contentsp.2 Prefacep.3 Acknowledgements6Part 1: Introductionp.8 Introduction to the <strong>Empretec</strong> Programmep.12 <strong>Empretec</strong> in numbers and selected impact indicatorsp.14 <strong>Empretec</strong> global initiatives:p.14 Global Entrepreneurship Week <strong>2011</strong>p.18 <strong>Empretec</strong> Women in Business AwardPart 2: Country presentations20 p.22 Argentinap.24 Beninp.26 Botswanap.28 Brazilp.30 Chilep.32 Colombiap.34 Dominican Republicp.36 Ecuadorp.38 El SalvadorP.40 Ethiopiap.42 Ghanap.44 Guatemalap.46 Guyanap.48 Jordanp.50 Mauritiusp.52 Mozambiquep.54 Nigeriap.56 Panamap.58 Perup.60 Romaniap.62 South Africap.64 Tanzaniap.66 Ugandap.68 Uruguayp.70 Venezuelap.72 Viet Namp.74 Zambiap.76 Zimbabwe79PART3: <strong>Empretec</strong> Centres4EMPRETEC ANNUAL REPORT <strong>2011</strong>


EMPRETEC ANNUAL REPORT <strong>2011</strong> 5


6EMPRETEC ANNUAL REPORT <strong>2011</strong>


PART 1:INTRODUCTIONEMPRETEC ANNUAL REPORT <strong>2011</strong> 7


In <strong>2011</strong>, the programme continued to expand: 806 <strong>Empretec</strong>workshops were delivered, 17,792 entrepreneurs trained and17 new national <strong>Empretec</strong> trainers were certified. <strong>Empretec</strong> wasre-launched in South Africa, where a new collaboration with SEDA(Small Enterprise Development Agency) led to the organization offour ETWs, with the assistance of international trainers from Brazil,Botswana, Ghana and Tanzania.A pilot ETW in the Russian Federation was organized incooperation with the Russian Bank for Development and ForeignEconomic Affairs.The XVIII <strong>Empretec</strong> Directors Meeting, held in Pretoria, SouthAfrica, on 18-21 October <strong>2011</strong>, was attended by Directorsfrom 21 <strong>Empretec</strong> Centres from Africa, Latin America and theMiddle East, and representatives of UNDP South Africa. Theannual meeting, hosted by SEDA (Small Enterprise DevelopmentAgency), was organized along with a Regional <strong>Empretec</strong>training workshop (ETW) jointly set up by UNCTAD and SEDA.The training workshop gave the opportunity to six entrepreneursfrom neighbouring countries (Botswana, Tanzania, Zambia, andZimbabwe) to join a group of 21 South African entrepreneurs.During the meeting a number of issues were discussed tofacilitate strategic vision, sustainability and new products of theprogramme. In particular the importance of the following aspectswas addressed:• Sustainability model;• Collection of impact indicators and measures;• Dissemination of new products and services developed(accounting, micro-entrepreneurs) to complement the<strong>Empretec</strong> workshop ;• Use of social media for networking;• Regional cooperation (Latin America and Africa)Amongst the various achievements attained by <strong>Empretec</strong> NationalCentres during <strong>2011</strong>, two deserve a special mention as theyinvolve the global <strong>Empretec</strong> network:• a training manual for micro-entrepreneurs has beendeveloped and will be shared with all the centres;• South Africa has joined the <strong>Empretec</strong> network and hostedthe XVIII <strong>Empretec</strong> Directors’ Meeting in Pretoria, 18-21October <strong>2011</strong>.Special initiatives in <strong>2011</strong>Global Entrepreneurship Week (GEW): During the thirdweek of November <strong>2011</strong>, several events were hosted byUNCTAD and <strong>Empretec</strong> centres around the world.Women in Business Award: In October <strong>2011</strong>, UNCTADdisclosed the 10 finalists of its third edition of the <strong>Empretec</strong>Women in Business Award, a special recognition that hashelped women to become role models in their communities andmade a real impact on the lives of past recipients, increasing theiraccess to education and resources, and their motivation to continuegrowing their enterprises. Winners will be announced during theUNCTAD <strong>XI</strong>II quadrennial conference in Doha, Qatar, in April 2012.<strong>Empretec</strong> Directors’ Meeting <strong>2011</strong>, Pretoria, South Africa – Group PhotoEMPRETEC ANNUAL REPORT <strong>2011</strong> 9


Implementing the Millenium Development Goals(MDGs): With its <strong>Empretec</strong> methodology, UNCTAD continuedits participation in two MDG Joint Programmes in Panama andViet Nam, respectively named as “Entrepreneurial Network Opportunitiesfor Poor Families” and “Green Production and Tradeto Increase Income and Employment Opportunities for the RuralPoor”.• In Panama, with the support of local <strong>Empretec</strong> trainers,UNCTAD entirely adapted and developed new training materialfor the target population and included new modulesincluding ICT exercises and enterprise management topics.In <strong>2011</strong>, 6 ETWs were organized for 108 micro-entrepreneursin three different provinces.• In Viet Nam, 4 ETWs were delivered in four provincesthroughout <strong>2011</strong>. Three training of trainers’ workshopswere also held to continue the process of training andmonitoring 4 national trainers, who delivered the workshopsin Vietnamese and contributed to the complete translationof all training material in the local language. Viet Nam isthe first Asian country where the <strong>Empretec</strong> programme isinstalled.improve their results. It also provides information of the basicrequirements of local funding institutions that microenterprisesand entrepreneurs should meet when applying for funding.A two-day training product, based on the <strong>Empretec</strong> behaviouralmethodology, “ The <strong>Empretec</strong> Business Networking Challenge”,was developed and tested for institutions interested in receivingthe training programme. This new product was tested with theArlington Economic Development, a US-based, local governmentalorganization, seeking collaborative ways to support itsentrepreneurs through small business assistance networks andpartnerships.New products: As already mentioned, new training material formicro-entrepreneurs was developed and successfully tested inPanama. It has also been translated from Spanish to English andwill be transferred to other centres.UNCTAD has developed an accounting training course forowners and employees of micro and small enterprises with noor limited accounting knowledge. The training workshop contentis based on the Guidelines for Small and Medium Enterprises(SMEGA) developed by UNCTAD. The programme aims at enablingmicro and small enterprises to understand the accounting flow,recognize transactions, elaborate financial reports and analyzethese reports in order to assess business performance, and10EMPRETEC ANNUAL REPORT <strong>2011</strong>


EMPRETEC in Numbers17Training of trainers in <strong>2011</strong>24Years of entrepreneurship promotion32Countries1,697<strong>Empretec</strong> training workshops conductedin the last 2 years244,658Number of entrepreneurs trained since inception12EMPRETEC ANNUAL REPORT <strong>2011</strong>


Selected Impact IndicatorsSince the inception of the <strong>Empretec</strong> programme, the number of entrepreneurs who went through it and the size of <strong>Empretec</strong> National Centrescontinued to grow year after year.BRAZILSEBRAE, the Brazilian <strong>Empretec</strong> Centre, is the largest of the network and, since its inception (1993), it has:• reached over 5,900,000 clients among micro and small enterprises• trained more than 160,000 entrepreneurs• built a network of 7,707 trainers and consultants in 27 States• conducted 6,820 <strong>Empretec</strong> workshopsThanks to its wide outreach, the programme has had a real impact on the lives of entrepreneurs and, as a consequence, on the country’seconomy.Source: SEBRAEJORDANSince the inception of the programme in Jordan (2000), <strong>Empretec</strong> has:• created 3.1 jobs per participant with a business idea• created 2.5 jobs per business owner• enabled 68% of participants to establish their own business after the workshop• contributed to a 28% growth in turnover, 8 months after the workshopBefore the workshop, only 7 per cent of participants had a Business Plan. After the workshop, this number grew up to 31 per cent. After theworkshop, 74 per cent of participants also felt more confident to make decisions than before. The <strong>Empretec</strong> Jordan Alumni association wasofficially established in 2005, with 98 members.Source: BDC JordanIn <strong>2011</strong>, some impact assessment surveys have been carried out by recently established centres, as well as by long-standing ones.PERUBusiness roundtables organized by <strong>Empretec</strong> Peru in <strong>2011</strong> showed that:• 91% of businesses found a deal with other businesses during <strong>Empretec</strong> roundtables• more than 50% of the negotiations among SMEs participating in the <strong>Empretec</strong> roundtables ranged between 1,000 and 20,000Sol (370 – 7,400 USD)Source: IPAEARGENTINAA survey run by <strong>Empretec</strong> Argentina among participants to ETWs held in <strong>2011</strong> revealed that:• 84% of participants rated the workshop as excellent• 91% of participants consulted the training manual after the workshop• 1/3 of participants seeked specialized financial assistance after the workshopSource: Fundación <strong>Empretec</strong> ArgentinaUNCTAD’s Business Linkages programme is another product offered by several <strong>Empretec</strong> centres to assist suppliers in achieving successfulpartnerships with large enterprises, such as transnational corporations, operating in their countries.MOZAMBIQUEIn Mozambique, the linkages programme supported by the <strong>Empretec</strong> centre, operated in the barley production sector. 43 farmers linked withCDM Breweries (a subsidiary of SAB Miller of South Africa) for the 2010 barley campaign production:• saw their annual income increasing from 300 USD to 700 USD• increased their productivity by 150%, thanks to training and upgrading of production techniquesSource: <strong>Empretec</strong> Mozambique FoundationUGANDAThree large firms in different business sectors (construction, telecommunications, car-making) were linked with 26 local businesses tostreamline their supply chains. As a result:• employment grew nearly 100% on average in three years• sales increased on average between 100% and 500% in three yearsSource: Enterprise UgandaEMPRETEC ANNUAL REPORT <strong>2011</strong> 13


<strong>Empretec</strong> Global InitiativesEMPRETEC celebrates the GlobalEntrepreneurship Week <strong>2011</strong>Founded in 2008 by the Kauffman Foundation for entrepreneurship in the United States, the Global Entrepreneurship Week is aninternational campaign that aims to give young people the confidence, skills and ambition to create sustainable enterprises that havea positive impact on their lives and communities. In 2008, its inaugural year, the Week involved more than 3 million participants in80 countries, and 25,000 activities with 8,800 local partner organizations. In <strong>2011</strong>, as many as 120 countries from all continentsparticipated in the week with nearly 24,000 partner organizations.SwitzerlandUNCTAD hosted the opening sessionof the Global Entrepreneurship Week,which for the first time took place inSwitzerland as a joint effort. To mark theoccasion, UNCTAD, WIPO and ILO inviteda wide audience to address and promotethe topic of sustainable entrepreneurship.The keynote speech was delivered byUS Ambassador Betty E. King followedby an interactive discussion with some ofthe most innovative Swiss entrepreneurs(e.g. PlanetSolar, an innovative project thataims at circumnavigating the globe in aboat entirely driven by solar energy) andstudents from the University of Geneva.Brazil<strong>Empretec</strong>’s Brazilian host institutionSEBRAE has organized a whole rangeof activities to support the GlobalEntrepreneurship Week. SEBRAEorganized more than 240 activities,including lectures, courses and trainings,at several venues in Brazil.The city of Recife in North-easternBrazil has, for example, become part of theGlobal Entrepreneurship Week as SEBRAEhas offered free courses, lectures andworkshops for 21 days to stimulateentrepreneurial spirit. As a result ofSEBRAE’s commitment, these eventswere hosted until 7 December. InRecife, SEBRAE aimed at reachingaround 500 people per day during thisyear’s Global Entrepreneurship Week.In Rio Grande do Sul in Southern BrazilSEBRAE organized an EntrepreneurshipEducation Workshop in order to supportyoung entrepreneurs. Among the 800participants were students, teachers,and entrepreneurs. In addition, SEBRAEorganized the SEBRAE KnowledgeForum and the semifinal and final stagesof Desafio SEBRAE (Challenge SEBRAE),a virtual game that seeks to promoteentrepreneurship among Universitystudents.14EMPRETEC ANNUAL REPORT <strong>2011</strong>


UgandaEnterprise Uganda, who was the officialhost of the GEW, hosted a whole rangeof activities during the week. The weekstarted on Monday with businesbreakfastat the Imperial Hotel attended by 25 partnerorganizations who all contributed tothe week by different activities and events.Additionally, Enterprise Uganda hosteda 3-days workshop, which addressedmore than 600 entrepreneurs fromKampala and around. Uganda’s Minister ofState for Trade and Industry opened theworkshop, which addressed questionslike how to deal with challenges, opportunitiesfor youth in entrepreneurship, workingwith multinational corporations andopportunities and challenges womenentrepreneurs face in east Africa. Theworkshop, which was partly sponsoredby the EU, was closed by Uganda’sMinister of State for Finance. In parallel to theworkshop, a fair was held in cooperationwith Junior Achievement Uganda whereyoung entrepreneurs could showcasetheir work and had an excellent platformto network and exchange ideas with otherentrepreneurs.PeruSeveral events and workshops wereorganized by <strong>Empretec</strong> Peru throughoutthe week in order to support the globalmovement and to promote entrepreneurship.In Pueblo Libre, a district inthe capital city of Lima, <strong>Empretec</strong> Peruorganized two entrepreneurship events:A 4-day workshop on accounting, which<strong>Empretec</strong> Peru developed in cooperationwith UNCTAD, was launched on Mondayand an international entrepreneur eventwas held on Wednesday evening.On Thursday evening, <strong>Empretec</strong> Peruorganized an Entrepreneurship Night inthe district of Surco, Lima. The weekwas completed by the entrepreneurshipfair “Emprende” which took place fromFriday to Saturday at Plaza San Martín andwas also organized by <strong>Empretec</strong> Peru.EMPRETEC ANNUAL REPORT <strong>2011</strong> 15


Zimbabwe<strong>Empretec</strong> Zimbabwe has organizedseveral activities throughout the entirecountry: It has organized large fairsfor rural and peri - urban entrepreneurs,where entrepreneurs could showcasetheir work, network and find collaborationpartners. Additionally, events targeted atyouth took place in the capital, Harare, andin Bulawayo in South-western Zimbabwe.All activities were implemented in partnershipwith other organizations includingUN Women, UNDP and Sida, which fundedthe activities targeted at youth in particular.NigeriaIn cooperation with the University ofLagos, <strong>Empretec</strong> Nigeria held aseminar to teach undergraduate lawstudents the fundamentals of Entrepreneurship.Under the theme "The Lawyer as anEntrepreneur", Country Director Mrs OnariDuke taught students key competenciesto become a successful entrepreneur, thelecture was supported by team exercises.Students were also introduced to someof <strong>Empretec</strong> Nigeria’s products includingthe Entrepreneurship Training Workshop(ETW), Supply Chain Management (SCM),and Management and Leadership. Thestudents were very excited to learn aboutentrepreneurship and responses were onlypositive.16EMPRETEC ANNUAL REPORT <strong>2011</strong>


Jordan<strong>Empretec</strong>’s host, the BusinessDevelopment Centre, which coordinatedthe week in Jordan, organized 40different activities and workshopswhich were attended by 577 participants.The activities included awarenesssessions for youth targeting undergraduatestudents and recent graduates fromdifferent Jordanian universities. The eventsconsisted of interactive sessions, exercisesfacilitated by Jordanian trainers, and thesharing of success stories and bestpractices. Furthermore, BDC conducted a"Youth Entrepreneurship Training" inAqaba in Southern Jordan for 35 freshgraduates from different universities whoplan to open their own businesses. Thetraining covered 10 hours focused onentrepreneurship behaviours and skillsfacilitated by UNCTAD certified trainer, Mr.Fadi Sharaiha. In addition, BDC launchedthe 36th Entrepreneurship Training Workshopon November 19th, <strong>2011</strong> with participationof 18 entrepreneurs.Mauritius<strong>Empretec</strong> Mauritius hosted the week inMauritius in <strong>2011</strong> carrying out more than100 events in the entire country withthe support of 45 partner organizations.More than 2000 people participated inthe activities. <strong>Empretec</strong> Mauritius alsopromoted the Global EntrepreneurshipWeek in other countries where the centreis active, such as Madagascar, theSeychelles, and the Comoros.EMPRETEC ANNUAL REPORT <strong>2011</strong> 17


The <strong>Empretec</strong> Women in Business AwardUNCTAD’s <strong>Empretec</strong> Women in Business Award (E-WBA) has been granted every two years since 2008 to women trainedby national <strong>Empretec</strong> centres:The first <strong>Empretec</strong> Women in Business Award was launched on the occasion of UNCTAD <strong>XI</strong>I in Accra, Ghana in 2008. Thesecond <strong>Empretec</strong> Women in Business Award was presented in April 2010 at the annual session of UNCTAD’s Investment,Enterprise and Development Commission in Geneva, Switzerland. The awarded women have excelled in developing innovativebusiness ideas, providing jobs, and increasing income in their communities.BEATRICE AYURU BYARUHANGA,1ST PRIZE WINNER 2010Beatrice from Uganda won the 1st prize of the E-WBA in 2010and was awarded with a study tour to the US where she hadthe chance to visit several universities. During this tour, severaluniversities were so impressed by the amazing story of Beatrice,who opened a school in Northern Uganda in 2000, that theydecided to support her school. Texas Tech University, for instance,donated sports equipment and sent a coach who trained teachersin sports education. Abilene Christian University sent a team inDecember <strong>2011</strong>, which helped to build a swimming pool.The Spring Field College in Massachusetts had fundraised andcollected money that will be used to construct basketball courts forthe students. The University of Minnesota and a team of volunteerscame to Lira to give training to the teachers. Beatrice also receivedsupport from the UK’s Department for International Developmentand the World Bank with which she can expand the school’s fisheryfarm that enables students to learn more about fishery and at thesame time helps the community. Beatrice’s success story has alsoimpressed the World Entrepreneurship Forum of EMLyon BusinessSchool and she became a member of their Think Tank in 2010.Beatrice’s experience has given her the courage to go even astep further and she will open a university in Lira in September201218EMPRETEC ANNUAL REPORT <strong>2011</strong>


The E-WBA has been shown to have a real impact on the lives of recipients, their access to education and resources, andtheir motivation to continue developing their enterprises. The special recognition provided by the E-WBA has helped womento become role models in their communities as successful micro-entrepreneurs working to improve the quality of life of thepeople around them.VANESSA VILELA ARAUJO,NOMINEE 2010After her nomination in 2010, Vanessa received extensiveinternational publicity. That motivated her to market Kapeh beyondBrazil’s borders. In addition to acquiring the “UTZ Certified GoodInside” certification for her innovative cosmetics, which use coffee asthe core ingredient, she received the certifications needed to exportto European countries. Visiting Switzerland in May <strong>2011</strong>, Vanessatook advantage of the chance to meet with a potential Swiss buyer.In August <strong>2011</strong>, Kapeh won the National Innovation Award fromBrazil’s Confederation of Industry (CNI), the Competitive BrazilMovement (MBC), and the Brazilian Ministry of Science, Technologyand Innovation.In October <strong>2011</strong>, Vanessa attended the Women’s Forum forthe economy & society in France as a member of a Braziliandelegation of business and opinion leaders. The Forum gathersmore than 1200 people and aims at giving a voice to womenleaders.EMPRETEC ANNUAL REPORT <strong>2011</strong> 19


20 EMPRETEC ANNUAL REPORT <strong>2011</strong>


PART 2:COUNTRYPRESENTATIONSEMPRETEC ANNUAL REPORT <strong>2011</strong> 21


Name of the Centre:Fundacion <strong>Empretec</strong> ArgentinaName of the Director:Ricardo FinkelszteinEmail-address:ricardofinkel@<strong>Empretec</strong>.org.arWebsite:www.<strong>Empretec</strong>.org.arYear of Inception:198801• Delivery of the ETW in cooperationwith counterpart institutions at thenational level.Products and Services• Establishment of the ‘‘Innovative Enterprises’’competition together withBanco de la Nación Argentina aimingat the creation and development ofdynamic and innovative enterpriseswith the long term goal of creatinggrowth potential.• Participation in seminars andconferences related to the promotionof entrepreneurship.• Adaptation and implementation ofthe Business Linkages Programmefor strategically important sectors ofthe Argentine economy, e.g. thetechnology industry.Staff Members:17Number of Entrepreneurs Trainedsince Inception:3600Highlights of 2010/<strong>2011</strong>Argentina02Collaboration with universities<strong>Empretec</strong> Argentina is closely workingwith partner institutions and 25 ETWsin <strong>2011</strong> have been conducted incollaboration with universities.Usually, the ETW is the firstcomponent of broader developmentprogrammes. An example of a successfulcollaboration is that established with theUniversity of Buenos Aires, the country’slargest university, which offers anEntrepreneurship Programme. As theirfirst activity, students of that programmeattend an ETW. Similar agreements alsoexist with other universities.Partnership with Banco de laNación<strong>Empretec</strong> Argentina has a long-standingagreement with Banco de la Nación,Argentina’s largest public bank whoseclients are primarily SMEs. <strong>Empretec</strong>Argentina regularly carries out trainingfor the bank’s clients and in <strong>2011</strong> it hasconducted three ETWs in Buenos Aires.For 2012, <strong>Empretec</strong> Argentina plans todeliver ETWs in all parts of Argentina forthe bank’s clients.22EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesLAS RECETAS DE LA ABUELA BRENDASusana TarodoLas Recetas de la Abuela Brenda, “Grandmother Brenda’sRecipes” in English, is a small enterprise that producessweets, syrups, pickled vegetables and various liqueurs.The products are sold both in dedicated shop and atgastronomic fairs in Rosario, a city in the province ofSanta Fe in NortheasternArgentina. Las Recetas de laAbuela Brenda produces in asustainable manner and it aimsat protecting the environment.The company purchasesregional organic ingredientslinking with local vegetablegardens, which offer non-chemicalagricultural production, and which reutilize wastefor compost. Since she started her business, Susana hasbased her business model on innovation which has resultedin the launch of various new products e.g. pickled fruits,OPTILUXEzequiel Angelillo MackinlayReturning from the United States, Jerónimo andEzequiel used the knowledge on LED technology, which theygained in the United States to start a business that filled amarket gap in Argentina. ‘‘I knew that this was themoment to start my business,’’ Ezequiel says. Beinghighly convinced of the businessidea, Ezequiel resigned from hisjob and returned to universitywhere he took a course in theAssessment of InvestmentProjects. He says that theknowledge he gained fromthat programme was crucial tocope with the upcoming challengesthe young businesswould face. Today, Optilux has operated for one year andit serves the demands of different types of customers.“Since 2010, we started to position Optilux as a nationalalternative to the imported products. Only in January andFebruary <strong>2011</strong>, Optilux managed to outperform the totalrevenue of 2010”, explains Ezequiel and predicts asustained growth for the rest of the year. Moreover, he says,tinned radish, or different jams.Established in 2001ETW taken in 2010“Through the ETW, I really improved my planning skills,which was essential to be able to focus my business. Frommy point of view, understanding the importance of constantrevision of plans is crucialfor the assessment of resultsand the implementation ofstrategies. Realizing thenecessity to delegate enabledme to plan in the long term,instead of a day-to-day basis.Moreover, I learned how toseek information that I needfor my business to be ableto take decisions. Now I am more comfortable with takingdecisions and I have a clear vision of what I want to achievewith my business and I work hard to achieve my goals.”Established in 2002ETW taken in 2010‘‘we are planning to participate in the BIEL, the most importantillumination exposition of Argentina in November <strong>2011</strong>which will increase the awareness of our brand’’. In 2009,Optilux was nominated for the competition ‘‘Innovative Enterprises’’which was organized by Banco de la NaciónArgentina and EMPRETEC,thereby enabling him to takepart in the ETW.Ezequiel highlights thatthe ETW allowed him tofocus on the planning of thebusiness activities, ‘‘the lessonsderived from the ETW could beapplied directly to my enterprise:elaborating a pricestrategy and giving more importance to theplanning of a communication and awareness strategy wasinstructive for our business objectives. Moreover, theworkshop is an excellent tool for entrepreneurs who lackexperience and want to make their first steps towards theirown business.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 23


01Products and ServicesName of the Centre:CePEPE - Centre EMPRETEC-BENINName of the Director:Théophile CAPO-CHICHIEmail-address:theocap50@yahoo.frWebsite:http://cepepe.org/Year of Inception:2000Staff Members:4• Feasibility studies and elaborationof bankable business plans to promoteprojects for the creation ofenterprises and the development ofexisting enterprises.• Entrepreneurial behaviour training.• Training for the establishment andmanagement of enterprises –TRIEmethodology (Find your businessidea); CREE (Establish your business);and ILO’s GERME methodology(Improve your business).• Research on project financingaiming at the establishment anddevelopment of enterprises.• Support, advisory and follow-up forthe projects financed by banks andother financial institutions.• Support in realizing studies andresearch aiming at the promotion ofthe private sector and in particularSMEs.• Assistance in improving thehuman resources management ofenterprises.• Technical assistance for constructioncompanies.Number of Entrepreneurs Trainedsince Inception:112Highlights of 2010/<strong>2011</strong>Benin02UNCTAD/CePEPE – <strong>Empretec</strong>Training Workshop (ETW)In partnership with the “Centre dePromotion et d’Encadrement desPetites et Moyennes Entreprises-(CePEPE), UNCTAD organized asub-regional <strong>Empretec</strong> TrainingWorkshop from 3 to 8 October <strong>2011</strong>.23 participants from Burkina Faso,Senegal, Togo and Benin coming fromdifferent industry sectors attended theevent. The organization of this 6-day<strong>Empretec</strong> training workshop alsomade it possible for Burkina Faso andTogo participants to better assess thevalue of the <strong>Empretec</strong> methodologyand its impact on entrepreneurs whoreceive the training. In addition, theworkshop spurred CePEPE BeninCEO, the Maison de l’entreprise duBurkina Faso CEO and ANPGF TogoCEO on to develop this training activityin their countries and to create their ownEMPRETEC centre, thereby laying thethe foundation for an inter-institutionalcollaboration in the West African region.UNCTAD/CePEPE – NetworkingEventThe Networking Event, organized byCePEPE and UNCTAD, took place on 30September <strong>2011</strong> in Cotonou, Beninwith the participation of 31 entrepreneursfrom all around the country. This networkingevent gave Benin entrepreneurs the opportunityto present their experiencesas entrepreneurs in various sectors,thereby developing partnerships withinthe group.CePEPE: Becoming bankableIn cooperation with ECOBANK,CePEPE organized two training sessions in“Becoming bankable” led by theInternational Finance Corporation (IFC)for 41 women entrepreneurs. Thesetraining sessions are part of the trainingprogramme for 400 womenentrepreneurs initiated by ECOBANKand the IFC.24EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryLES FRUITS TILLOUIbidoun Bertille F. MarcosHaving worked as a research assistant at the University ofAbomey Calavi, Ibidoun, a trained agronomist, decided toput her passion for agriculture into action and establishedLes Fruits Tillou in 2000. Even though Les Fruits Tillou wasoriginally a pilot farm to support training in rural areas, itbecame a registered business in 2004. Motivated by thedesire to change the image of agronomists working onlyin government establishments,Ibidoun aims to work in theagriculture industry by runningher own enterprise.Based on agricultural production,the enterprise developspineapple production, export offresh pineapple, and processingof pineapple juice and variouscocktails.Today, Les Fruits Tillou produces pineapples on 12 acres ofits 28 acres of land. Exports have increased from 2 tonnesper week in 2003 to 45 tonnes per week in <strong>2011</strong>. 40per cent of the pineapple production is produced by LesFruits Tillou, yet the remaining 60 per cent come from smallproducers that receive training in management operationsby Les Fruits Tillou.Since 2007, the daily production has gradually increasedEstablished in 2000ETW taken in <strong>2011</strong>from 48 to 2000 bottles of juice per day. Staff has increasedfrom 10 seasonal farm workers to a current workforce of47 permanent workers and 40 seasonal farm workers.However, Les Fruits Tillou had to face severalchallenges related to the enterprise’s production, export andinfrastructure. Initially, the business experienced difficultiesin access to finance, therebylacking modern equipment.Lack of government support, forinstance the low level ofstructuring in the sector,constrained the developmentof the business. In addition,competitors from Europe andAsia limit the access to newmarkets.In order to cope with these challenges, Ibidoun attendedthe <strong>Empretec</strong> workshop in <strong>2011</strong>. Today, Les Fruits Tillouaims to increase the capacity for the production of juiceand the export of pineapples. While seeking funding for themodernization of the juice production, the enterprise alsopursues business opportunities in the Maghreb region.“My passion for agriculture and the <strong>Empretec</strong> workshopwere crucial for coping with my enterprise’s challenges.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 25


01Products and ServicesName of the Centre:Enterprise BotswanaName of the Director:Dennis Maswabi• Training• Consultancy• Business counselling and mentoring• Business linkages• Project ManagementEmail-address:maswabid@hotmail.comHighlights of 2010/<strong>2011</strong>Website:www.<strong>Empretec</strong>.org.arYear of Inception:1997Staff Members:14Number of Entrepreneurs Trainedsince Inception:1 886Botswana02Enterprise Botswana has specialized in aCorporate Entrepreneurship Programme(CEP), which it launched in 2006. CEPis based on the <strong>Empretec</strong> methodologyfocusing on Personal EntrepreneurialCompetencies.Objectives of the CEP are to introducethe concept of entrepreneurship intolarge organizations and to stimulateand develop an entrepreneurial culturewithin the organization. The long termgoal is to help organizations developinga more dynamic organizational culture,which, for instance, leads to a higherefficiency and improved customerservice. In the year 2010/<strong>2011</strong>Enterprise Botswana trainedcorporate entrepreneurs mostly. Fivecorporate entrepreneurship workshopswere conducted and a total of 102trainees participated in the training.Beneficiaries of the training includedthe Botswana Training Authority (BOTA),the Women’s Affairs Department, theRural Investment Promotion Company(RIPCO), the Project Concern International(PCI), and the BORAVAST Trust.What is intrapreneurship?Large organizations are often characterizedby a high degree of bureaucracy,which sometimes hinders an innovativeand proactive approach to work.Therefore, intrapreneurship aims atbringing some entrepreneurial competenciessuch as self motivation, initiative,innovative thinking, pro-activeness, andcreativity to large organization to implementa more business-minded culturethat enables organizations to work moreefficiently and with a higher customerorientation. Beneficiaries of intrapreneurshiptraining can be employees oflarge companies or public institutions.26EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesKAPEH COFFEE-BASED COSMETICSVanessa Vilela AraujoKapeh is an innovative cosmetics brand made fromCertified Coffee Extract. Vanessa’s passion for cosmeticsalways guided her steps in search for the achievementof a dream: having an own company. She has tried tounite her passion for cosmetics with her family’s coffeetradition. By seeking new ways toadd value to a commodity that is soimportant to Brazil, Vanessa launched aninnovative product. She discoveredthe benefits of coffee for the skin.“Training at EMPRETEC gaveme a significant businessmanagement basis, taught me tostructure and overcome my limits andreinforce qualities. I use my knowledgeacquired in the programme on a daily basis for strategicplanning, establishment of goals and entrepreneurialbehaviour.”Within 2 years, Vanessa had started to exportto Portugal and the Netherlands and the brand is alreadyregistered in 27 countries of the European Union.Established in 2007ETW taken in 2005Vanessa acquired the “UTZ Certified Good Inside” certificationfor her innovative cosmetics, which use coffee asthe core ingredient, and wants to export her products tothe entire European Union. In August <strong>2011</strong>, Kapeh wonthe National Innovation Award from Brazil’s Confederationof Industry (CNI), the CompetitiveBrazil Movement (MBC), andthe Brazilian Ministry of Science,Technology and Innovation. Kapeh,which started with oneemployee in 2007, today has astaff of 10 and provides incomefor more than 150 farmers andharvesters.“I have a passion for cosmetics and wanted to launch somethinginnovative. So, I discovered the benefits of coffeefor the skin.”MAZÉ DOCES ARTESANAISMaria José de Lima FreitasIn 1999, after having lost her job as a cleaner, Mariadecided to establish her own business and startedselling candy confectionery to the residents ofCarmópolis de Minas. In 2000, Maria opened a smallfactory for Mazé Doces Artesanais. At the beginning, neitherMaria nor her family had believed in candies as a businessopportunity, yet the demand for her sweets was growingsignificantly. Much of her success, Maria says, is due to the<strong>Empretec</strong> workshop in 2004. Before the training, theenterprise’s monthly production did not reach 1,000 pounds.Today, the enterprise produces 8,000 pounds of candy permonth and expanded its business to other cities, for instanceMinas Gerais, Rio de Janeiro and Espirito Santo. Elevenyears after producing the first sweets, Maria has two storesand offers more than 70 items of candied fruit, sweets andEstablished in 2000ETW taken in 2004syrup cakes. For Maria, delegating tasks was a crucial skillshe acquired during the <strong>Empretec</strong> workshop. In order toexpand her business, Maria hired four employees. Today,the enterprise has a staff of 21 employees. ‘‘<strong>Empretec</strong> isthe school of my life since I have never studied. It taughtme how to progress.’’ Even without advertising the demandfor Maria’s sweets is growing. Yet, in order to maintain theproducts’ quality, “we take a maximum of two corporatecustomers per year to maintain the quality standard,’’ Maria says.“Many people said it would be difficult to make a living byselling candies and suggested to me to get a governmentbenefit. Yet, <strong>Empretec</strong> encouraged me and made me realizethat I had a real business.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 29


01Products and ServicesName of the Centre:<strong>Empretec</strong> SpaName of the Director:Verónica Gonzalez BarrazaEmail-address:veronica.gonzalez@<strong>Empretec</strong>.clWebsite:www.<strong>Empretec</strong>.clYear of Inception:2006• Technical assistance for entrepreneurs• Supporting the improvement of SMEmanagement: emphasis on financialmanagement• Implementation of quality standards• Supporting innovation andentrepreneurship• Specialized capacity buildingprogrammes• Access to government resources forentrepreneurship programmes, seedcapital and focal points for the EMTStaff Members:10Number of Entrepreneurs Trainedsince Inception:300ChileHighlights of 2010/<strong>2011</strong>02FACTOR E! – Entrepreneurshipfor high-school studentsIn collaboration with the UniversidadMayor, which is hosting<strong>Empretec</strong> Chile, <strong>Empretec</strong> has created theprogramme FACTOR E!, which aimsat strengthening the entrepreneurialbehaviour of students aged 10 to 18years. The programme provides learningexperiences for children and youngpeople, which support the developmentof their capacities, behaviour andpassion for entrepreneurship. Within thepast two years, more than 200 teachersfrom 30 colleges have been trained todeliver the programme and more than8000 students have participated so far.Entrepreneurship and InnovationThe Universidad Mayor, which is inaddition to <strong>Empretec</strong> also hosting abusiness incubator, developed a newprogramme that aims at strengtheningthe environment for entrepreneurs atthe national level.At a ceremony taking place in thelibrary of the government agencyCORFO, which promotes entrepreneurshipand innovation, ten nationalinstitutions signed an agreement in order todevelop a national programme forentrepreneurship and innovation, INICIA.This programme aims at strengtheningentrepreneurship and the creation ofenterprises in Chile. One of the mainobjectives is to support the managementof technology transfer in Chile.30EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesSISTOPZoraida FrancoZoraida started SISTOP in 2005, offering solutions in thearea of business engineering, topography, geo-measuringand IT. Due to the increasing complexityof customer demands, Zoraida decidedto establish a strategic business alliancein 2009, which could offer high valueservices to customers. This led to thecreation of a collaboration with technicalpartners specialized in the IT business in2010.<strong>Empretec</strong> has motivated Zoraida toimplement a new business strategywhich resulted in the provision of newand more clearly defined services focusing on theEstablished in 2005ETW taken in 2009personalized customer needs. The new business strategyhas not only improved the quality of services but has alsoled to the establishment of a new enterpriseoffering additional services to customers.“Considering the fact that I am both anowner and a colleague at the same time,identifying myself as an ‘entrepreneur’ wasvery helpful for me as I realized the needto behave in a more entrepreneurial way.Through <strong>Empretec</strong> I changed my vision ofthe enterprise which was decisive for theconsolidation of new business activities.”POSITRONPedro ChacanaPositron is an engineering company offering servicesrelated to the construction, maintenance and developmentof engineering projects. Since its establishment in 1980,Positron has expanded its services and covers now a largenumber of industries such as electric energy, telecommunications,aviation, real estate and the manufacturing sector.Since his participation in the EMPRETEC programme, Pedrosays that he has changed his entrepreneurial behaviour,which led to an improvement of the quality of his productsand a better performance of the company.Established in 2000ETW taken in 2009Additionally, Pedro says that he highly benefitted from theconversations with trainers and other entrepreneurs, whichhelped him to think in a more innovative manner.“Being an ‘<strong>Empretec</strong>o’ means to belong to a network ofwell-trained entrepreneurs who master the best tools forentrepreneurship. The programme allowed the participantsto develop a clear vision of entrepreneurial behaviours andattitudes which many of us will maintain and profit from thein the future.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 31


01Products and ServicesName of the Centre:CAFAM CAJA DE COMPENSACIONFAMILIARName of the Director:Carlos Roberto Cortes MartinezEmail-address:ccortes@cafam.com.co<strong>Empretec</strong>@cafam.com.coWebsite:www.cafam.com• Technical assistance in using informationtechnologies, team support forbusiness calculations, accounting andfinancial support, support for tariffsand human resources, purchasing andinventory management, and sales.• Entrepreneurship programme:<strong>Empretec</strong>, Agrotec, Basic entrepreneurship,business planning support.• Management programme forenterprises operating in the goodsand services sector.• Modular programmes in businessadministration and skills: basicaccounting and inventory management.Year of Inception:2008Staff Members:12Number of Entrepreneurs Trainedsince Inception:1.31632ColombiaEMPRETEC ANNUAL REPORT <strong>2011</strong>Highlights of 2010/<strong>2011</strong>02CAFAM’s offer to entrepreneursIn <strong>2011</strong>, CAFAM supportedentrepreneurs by offering advisoryservices in business managementand a programme of technical andadvisory assistance in innovation forSMEs.The CAFAM Centre implementedprogrammes and workshops in orderto raise awareness for business innovation.In addition, the centre participatesin the process of acquiring and applyingmethodologies and programmesconcerning the management of innovationto support enterprises within theNational Innovation System. The Centrethereby aims to assist SMEs during theimplementation of the system of bestpractices. CAFAM also implementeda financing tool for entrepreneurs andSMEs which allows the consolidation ofprojects and creates scope for growth.ToT for Latin American Trainersin CartagenaHosted by <strong>Empretec</strong> Colombia-CAFAM, a regional training oftrainers took place at the beginning ofOctober in Cartagena, Colombia.16 instructors attended the trainingcoming from Colombia, Venezuela, Peru,Dominican Republic, Argentina, Panamaand Guatemala, thereby making theexchange in the workshop very fruitful.International master trainers AngelicaBayo and Fernando Ruiz headed the3 day workshop which covered topicsincluding the structure of the 6 day<strong>Empretec</strong> traditional training workshop,<strong>Empretec</strong> for intrapreneurs, <strong>Empretec</strong>’snew product, ‘‘<strong>Empretec</strong> +’’ for microentrepreneurs, and strengthening instructorsinterview selection skills amongothers.5th Global Entrepreneurship MonitorResearch ConferenceColombia hosted in Cartagenathe 5th Global EntrepreneurshipMonitor Research Conference. Alltrainers were able to attend thelaunch of the conference whereUNCTAD presented its work onentrepreneurship policy and CAFAMpresented the <strong>Empretec</strong> activities inColombia.


03Success StoriesCALZADO OSORIOJair Osorio RojasJair runs an enterprise called “Calzado Osorio” in thefootwear industry. While participating in the <strong>Empretec</strong>Programme, Jair aimed at learning business skills in orderto implement them in his own company. Despite the highquality of his products, Jair lacked self-confidence in offeringthem to customers. Instead of looking for customers, Jairbelieved that customers would have to come to his business.After the <strong>Empretec</strong> programme, Jair’s entrepreneurialbehaviour changed significantly. Today Jair asserts that hestill believes in this new way of life and that the sales ofshoes have doubled due to the change in his behaviours,Established in 2001ETW taken in <strong>2011</strong>notably self-confidence.In addition, after the <strong>Empretec</strong>programme, Jair started to seek new opportunities and tobetter plan business activities. In fact, Jair has planned everystep for the growth of his enterprise, thereby not leaving anybusiness activity to chance.“<strong>Empretec</strong> changed my way of thinking and made me feeland behave like a real entrepreneur.”FUNDACION PARA LA INNOVACIONJakeline Ferro Rojas and Adolfo Naranjo Parrawww.fpli.orgWhen Jakeline and Adolfo heard of the <strong>Empretec</strong>programme, they were working in a public-privateenterprise and helping entrepreneurs to start technology-basedbusinesses. Yet, they realized that in order to strengthen theentrepreneurial capacities, there was a need for intervention.At this time, Jakeline and Adolfo did not have a clearunderstanding of what that would be until they got to know<strong>Empretec</strong>.“When we participated in the <strong>Empretec</strong> workshop, our liveschanged,” Jakeline and Adolfo state. In 2005, many yearsafter the <strong>Empretec</strong> workshop and after two years of preparationthey founded the private organization ‘‘Fundaciónpara la Innovación’’, which offers advisory services andentrepreneurial capacity-building focused on innovation.The team of Fundación para la Innovación consists of fiveEstablished in 2005ETW taken in 1998team members. Two of them work full time on the advisoryand capacity building projects.Jakeline and Adolfo have developed a portfolio of innovativeproducts and services as well as important allianceswhich make their organization one of the leading Colombianorganizations in the area of advisory for innovation. “Webelieve that <strong>Empretec</strong> was the seed for the benefits whichour country is reaping now,” they affirm.“<strong>Empretec</strong> spread the entrepreneurial spirit. Today, we areentrepreneurs and run an ambitious enterprise. In doingso, the company benefits from a network of contacts andalliances which have allowed us to grow and offer ourproducts and services in various markets.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 33


01Products and ServicesName of the Centre:Centro EMPRETEC RDName of the Director:José Frank CuelloEmail-address:josefhals@yahoo.comWebsite:www.<strong>Empretec</strong>.org.doYear of Inception:2007• Training1. ETW2. ITW (Intrapreneurship Workshop)3. Training for Microentrepreneurs4. Women Entrepreneurship5. Youth Entrepreneurship (to beimplemented in 2012)• Access to short training courses andevents• Information servicesStaff Members:4Number of Entrepreneurs Trainedsince Inception:313Dominican34RepublicEMPRETEC ANNUAL REPORT <strong>2011</strong>Highlights of 2010/<strong>2011</strong>02Intrapreneurship Training Workshop<strong>Empretec</strong> RD has launched anIntrapreneurship Training Workshop forthe key managers of the multinationalholding Notions Dominicana, whichconsists of five companies. Through thetraining, Notions key staff was able toenhance productivity of the holding andadopt a more proactive approach tobusiness, which resulted in an increasein exports. <strong>Empretec</strong> RD receivedexcellent feedback from the generalmanager of Notions who said that hisstaff received a boost in motivation.Launch of training for small bananafarmersOrganic banana production is animportant sector of the Dominicaneconomy and bananas constitute oneof the main exports of the country. In<strong>2011</strong>, <strong>Empretec</strong> RD has launcheda training programme targeted atmicroentrepreneurs from the threeregions Valverde, Azua andMontecristi that are in the organicbanana growing business. Theproject, which has been conducted incollaboration with the MDG AchievementFund, was logistically challenging, notonly because producers were dispersedin three different regions but also dueto the low level of literacy amongst theparticipants which required an adjustmentof the <strong>Empretec</strong> training methodology.Launch of collaboration with theProgresando ProgrammeBased on the successful collaborationwith the First Lady Dr. MargaritaCedeno de Fernandez for the Women inBusiness Award 2010, <strong>Empretec</strong> RDhas launched a cooperation with theProgresando Programme inNovember <strong>2011</strong>. Beneficiaries of theProgresando Programme, whichpromotes the development of familiesin extreme poverty and was initiatedby First Lady Dr. Margarita Cedenode Fernandez, had the chance toparticipate in two <strong>Empretec</strong> Trainings.


01Products and ServicesName of the Centre:CONQUITOName of the Director:Sergio OchoaEmail-address:sochoa@conquito.org.ecWebsite:www.conquito.org.ecYear of Inception:2010• <strong>Empretec</strong> entrepreneurial behaviourtraining• Technical and management assistancein the development of newbusiness projects or companies,advice on areas identified for thesuccessful consolidation of companies,business planning, marketing,finance, tax and legal aspects.• Infrastructure for entrepreneurs:desks including basic telephoneservice and internet access;reception and administrative securityfor the accommodation of socialentrepreneurs; spaces for commonactivities such as meeting rooms,classrooms, etc.• Monitoring and control: developmentof legal documents, accounting andfinance, production processes, qualitymanagement, sales and marketing,and contract compliance.• Website: network of contactsStaff Members:60Number of Entrepreneurs Trainedsince Inception:217EcuadorHighlights of 2010/<strong>2011</strong>025 ETWs and 2 <strong>Empretec</strong> NationalTrainersIn <strong>2011</strong>, two new <strong>Empretec</strong> trainerswere trained and certified during thefirst four ETWs held between Januaryand February. A fifth ETW, fully handledby the two certified national trainers wasthen organized in March <strong>2011</strong>.Linking buyers and sellersIn <strong>2011</strong>, CONQUITO organized the“COMPRO – VENDO” workshop whichaims at connecting people to buildbusiness networks and allows themto offer their products and services.In addition, CONQUITO trainedrepresentatives of various sectorsof Ecuador’s society, for instanceAlbaluz Blind Foundation, CADECArtisan Community DevelopmentCorporation, COAGRO Foundation,and Pre-Crafts Association. On itswebsite, CONQUITO promotes productsand services and enables users tonetwork by providing business contact.36EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryM&S COMPU SOLUTION; ASO MUJERES LUMBISI;BALL THREEMaría José VicuñaEstablished in 2003ETW taken in 2010María runs four businesses in a small Ecuadorancommunity which are focused as much on the socialneeds of her neighbours as they are on turning a profit.M&S Compu Solution, founded in 2003, offers Internetaccess and a wide range ofinformation-technology services,including the sale and maintenanceof computers. It distinguishes itselffrom several competitors by stayingopen on Saturdays and Sundaysfrom 9 a.m. to 9 p.m., by “treatingcustomers like family members,” andby offering services valuable to thecommunity. The firm’s sales doubled between 2008 and 2010.Aso mujeres Lumbisí is an organic farm wherevegetables and fruits are grown without chemicals orfertilizers in partnership with 26 local women, most ofwhom are over age 60 and some of whom are disabled.The work gives them a constructive role in the community,helps to re-establish their self-esteem, offers the sense ofworking in harmony with the environment,and provides income, depositedeach month in a savings bank,that serves them as financial securityin case of illness or other problems.“We improve their own and theirfamilies’ food security.” The prices forthe produce sold by the farm “are fairand we do not use intermediaries.”Ball Three is an enterprise based on two soccer fields whichare rented for use and on the sales of snacks and on the organizationof soccer tournaments. Because of a shortage ofpublic recreation space and limits on membership to localsports clubs, the firm is valuable for providing sports, socialcohesion, and family activities to the community. “I createa space to entertain people in a healthyway by doing sports or developing otherskills.” Ball Three’s sales figures tripledwithin one year. María also operatesCriader Artesanal de Cerdos, a pig farmwhere “the animals are very well bred andfed organically. We prepare marinades, sidedishes, and bake pork using a wood oven.”Overall, María’s revenues have increasedby 35 per cent over the past three years. She credits<strong>Empretec</strong> for teaching her “to accept my mistakes, to plan,and to organize myself and other people. It helped me toget a view of what was really important to me, and mycharacter improved.” Among María’s goals are to expand theproduction of the organic garden, build a warehouse tostore organic produce, rebuild the cybercafé, and expandthe pig farm from two breeding sows to fiveto ensure continuous production of meat.‘‘I learned to believe that everything ispossible as long as I search for informationand for the necessary advice, and as longas I set the goals I want to reach, not justletting myself be taken by the wind.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 37


Name of the Centre:FUNDEMASName of the Director:Haydée de TriguerosEmail-address:direccionejecutiva@fundemas.orggilmamolina@fundemas.orgWebsite:www.fundemas.orgYear of Inception:200001Products and Services• ETWs: Intrapreneur, SMEs, YoungEntrepreneurs, Microenterprises• Women in Business• Sustainability Projects• CSR Training• Mentoring Training Workshops• Entrepreneurship talks at universitiesStaff Members:4Number of Entrepreneurs Trainedsince Inception:3,013El SalvadorHighlights of 2010/<strong>2011</strong>02Sustainable Communities ProjectIn <strong>2011</strong>, Fundemas organized<strong>Empretec</strong> Workshops in the course ofthe Sustainable Communities Project.Within the project ‘‘Enterprises andgeneration of employment’’ capacitybuilding sessions take place, e.g. businessplanning and finance. The projectaims at stimulating entrepreneurshipand creating jobs in 9 communities inColonia Escalon.Corporates Social Responsibility(CSR)With the aim to improve thecompetitiveness of small and mediumenterprises (SMEs) in El Salvador,Fundemas provided enterprises withtools to implement practices ofCorporate Social Responsibility(CSR), e.g. CSR practices in El Salvador,business ethics and advisory onlegal concerns.Therefore, Fundemas organized CSRCommittees, executive fora, and workinggroups for various sectors. Atthese meetings, Fundemas stressedthe importance of CSR and highlightedCSR as a tool for SMEs to develop newmarkets.In cooperation with InWent,Fundemas organized a project in orderto strengthen the competitiveness ofSMEs in Central America.38EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesALBACLARA S.A. de C.VRocio Borjas de AlfaroALBACLARA is a family business which offers greenoutdoor activities in El Salvador. Customers benefit from thepanoramic beauty, typical Salvadorean cuisine recipes,contact with horses and their important psychotherapeuticvalue, and the great cultural richness of Panchimalco.The services offered by ALBACLARA to tourists, institutionsand Salvadorean families range from horse riding lessonsto events for families and summer camps for children.ALBACLARA has caused an important social and economicimpact in the area, particularly for the women workingat ALBACLARA. These women have now become theprincipal sources of their household’s income. Today,ALBACLARA has 8 permanent and 22 seasonalemployees. The EMPRETEC Programme has beencrucial to ALBACLARA’s success. In particular, “the workshopEstablished in 2007ETW taken in 2006provided me with a dose of attitude and know-how totake on challenges,” Rocio says. With the participation inthe EMPRETEC Programme, Rocio had the opportunity toreceive the “seed capital prize”, which allowed ALBACLA-RA to obtain visibility. Four years after having started thisendeavour, Rocio now reaps the benefits of this business.In addition, she seizes new opportunities to establishcomplementary businesses. Recently, ALBACLARAestablished a new enterprise which sub-contracts touroperating services.“Being part of a network of <strong>Empretec</strong>os allowed me to reinforcethe dose of enthusiasm which is required to take ona business”AURORAMaria Carlota GuevaraEstablished in 2001ETW taken in 2010AURORA is currently the only enterprise in El Salvadorwhich offers a comprehensive environmental managementprogramme for inorganic waste. The company monitors andquantifies what it collects, and, based on standards of theMinistry for the Environment, enablesits corporate customers to certifythemselves as “green” businesses.The firm began with a starting capitalof US$15. With a two-year businessincubator grant from FUNDEMAS,AURORA obtained a permit fromthe Ministry of the Environmentallowing it to dispose of waste and alsoauthorizing it to give training sessionson environmental responsibility toSalvadoran companies. The companybegan with two permanent employeesand as of <strong>2011</strong> had six permanentand 10 seasonal or temporary workers. A challenge hasbeen a 2008 Salvadoran law prohibiting the export ofcorrosive metals and setting up a monopoly arrangementthat excluded AURORA from a potentially lucrative exportmarket. “We quickly had to adapt and dedicate ourselvesto exporting other types of waste and search forother markets in Central America’’. AURORA now has 13buyers for the waste it collects – 10 domestic, and threeinternational. Maria attended the <strong>Empretec</strong>workshop in March 2010 on developingentrepreneurial capacity and says, “Myentrepreneurial live has two phases:before <strong>Empretec</strong> and after. Before, Iwasted numerous opportunities I had infront of me and didn’t recognize.” Shesays that through working more effectivelywith support networks and through takingadvantage of strategic networks, “in theeyes of our clients and buyers, we havebecome a trustworthy source of wastedisposal, with personalized service, professionalattention, compliance with ourdelivery dates, regular pickups, qualifiedpersonnel, and guaranteed adequate clearing and transport.”“Our mission is to free El Salvador from solid, inorganicwaste, which is polluting the environment, by recycling it. Inthis way, it also generates a source of employment.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 39


01Products and ServicesName of the Centre:Enterprise Center EthiopiaName of the Director:Solomon Wole DestaEmail-address:solomon.wole@yahoo.comWebsite:www.fundemas.orgYear of Inception:2010• Training: <strong>Empretec</strong> ETWs,Kaizen, financial management, marketingmanagement, micro-businessidentification, business counseling,intrapreneurship, production controland management, INCOTERMS,export management and training oftrainers courses.• Research: e.g. the role ofprivate sector on women economicempowerment, micro and smallenterprise development constraintsand policies in Ethiopia, applicationof Kaizen methodology in the Ethiopianmetal working and engineeringindustry sector.• Consultancy: institutionalizationof the Kaizen-based performanceimprovement system, strategicbusiness planning, business processre-engineering, productionmanagement and time study.Staff Members:10Number of Entrepreneurs Trainedsince Inception:over 10,000EthiopiaHighlights of 2010/<strong>2011</strong>02Integrating <strong>Empretec</strong> and KaizenmethodologiesEnterprise Center Ethiopia (ECE) haslaunched the Kaizen programme inthe metal working and engineeringindustry sectors in collaboration withthe Graduate Research Institute forPolicy Studies of Japan. The programmeinvolved classroom lectures, <strong>Empretec</strong>workshops and onsite training. Kaizenwas offered to 75 enterprises in thepresence of Ministers and Ambassadorof Japan to Ethiopia. The pilotprogramme, that lasted for 120 days,offered a new opportunity for ECE tocombine <strong>Empretec</strong> with Kaizen methodology.Encouraged by the successfulinitiative, ECE has decided to include theprogramme as its mainstream activity.Workshop on “Capacity Buildingto Support the Development ofSMEs: SME Network and BusinessLinkages in Africa”ECEorganized an event with 34 SMEson the need to create networks andlinkages among them and to fosterpartnerships. The event laid the groundfor their participation in the workshopon SME network and linkages inAfrica, co-organized by UNCTAD andUNECA.In cooperation with InWent,Fundemas organized a project in orderto strengthen the competitiveness ofSMEs in Central America.E-mentoring platform presentationsession37 Ethiopian entrepreneurs attendedthe presentation session of the ATDFe-mentoring platform, which aims atmatching local entrepreneurs withsenior experts in Switzerland. Potentialmentees learned how to fill in theirprofiles on the website and received acomprehensive presentation of the initiativesupported by UNCTAD.40EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesTSEGAYE BEKELE GENERAL METAL WORKTsegaye BekeleTsegaye values his participation in the <strong>Empretec</strong>/Kaizentraining programme a lot.<strong>Empretec</strong> enhanced his potentialentrepreneurial competencies. Asa result, he changed his attitudeof taking ‘‘business as usual’’; andstarted to see every customeras unique and requiring specialattention. The Kaizen methodologyallowed him to practicallyimplement the 10 competencieshe learned in the <strong>Empretec</strong>training. He has now a clean and orderly workshop,motivated management staff, and employees.A culture of performance improvement andcustomer handling has been created. The result wasEstablished in 2005ETW taken in 2010fantastic. Waste, which was over 5 per centbefore the application of <strong>Empretec</strong>/Kaizen, has now been reducedto less than 1 per cent. His business’output has increased bymore than 150 per cent. He plansto relocate the current premisesto a bigger and more conducivelocation in a year’s time.‘‘Since the combination of<strong>Empretec</strong> and Kaizen areimportant for the development of entrepreneurialcompetencies, the two need to go hand in hand. Hope ECE willreach other entrepreneurs with this training products as well’’RICHARD HENTZ AND FAMILY PLCRita AltayeThe company run by Rita specializes in fabrication of spareparts for vehicles and has beenoperational for over 50 years.It is now managed by a thirdgeneration manager. The company,started by a foreigner, prided itselffor efficiency and quality, serving aniche market. Within a day of the<strong>Empretec</strong> workshop, she realizedthat a lot needed to be done to bean entrepreneurial manager. Usingthe competencies and productionmanagement skills acquired from the <strong>Empretec</strong> and KaizenEstablished in 1961ETW taken in 2010methodology, the company has doubled its sales and plansto expand its services to a largermarket.“The <strong>Empretec</strong> and Kaizenmethodology shatters the myththat business is a matter of experienceand technical know-how.It is a function of the practicalapplication of entrepreneurialcompetencies and performanceimprovement endeavours thatmatters for business growth and excellence.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 41


01Products and ServicesName of the Centre:EMPRETEC GhanaName of the Director:Nana Tweneboa-BoatengEmail-address:<strong>Empretec</strong>2006@yahoo.co.ukWebsite:N/A• Provision of EntrepreneurshipTraining Workshop• Provision of Management TrainingProgrammes• Market Research• Business Plans• Application of ICT in management ofenterprises• Specialised management programmesin Oil and Gas Riskassessment and management for theInsurance industry.• Entrepreneurship training for womenmicro and small scale entrepreneurs• Project Management for donoragenciesYear of Inception:1990Staff Members:34Number of Entrepreneurs Trainedsince Inception:20,000• Specialized capacity buildingprogrammes towards exporting forthe Garment industryHighlights of 2010/<strong>2011</strong>02Launch of a training for the Ghanaianoil industryIn collaboration with a consultancycompany in Nigeria, <strong>Empretec</strong> Ghanadeveloped a training programme forthe insurance industry in Ghana. Ghanahas recently found oil in commercialquantities and started exploitation. Sincethe industry is new to the country andinsurance is an essential component ofit, <strong>Empretec</strong> Ghana saw the need to buildthe capacity of the players in the industryto enable them understand it and takeadvantage of the opportunities therein.Presentation of UNCTAD’s EntrepreneurshipPolicy Toolkit<strong>Empretec</strong> Ghana and Friedrich EbertStiftung, a German political foundationoperating in Ghana, have pooled theirresources together to review UNCTAD’sEntrepreneurship Policy Toolkit at a jointsession in December <strong>2011</strong>. A group ofexperts applied the framework to identifyissues to integrate into the GhanianPrivate Sector Development Strategy.GhanaConsequently a training programme hasbeen developed that seeks to enhanceunderstanding of the industry and itsrisk factors. Additionally, it contains anelement of efficient management of therisks. The programme was launchedin August <strong>2011</strong> with the participationof actors from across the insuranceindustry and some banks. The initiallaunch was successful and the trainingprogramme received positive feedback.Gradually, it could become one of thekey products of the Centre.42EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesWINGLOW CLOTHES AND TEXTILES LTDAwurabena OkrahWinglow Clothes & Textiles Ltd produces qualityembroidered fabrics and garmentsfor a niche market among theGhanaian middle class. Winglowservices range from embroideringfabrics with traditional Ghanaianmotif, tailoring custom-madeclothes and providing training fortailors and dressmakers. Awurabenaestablished Winglow in1986, today the company has 18employees and accounts for aboutto 30 per cent of the market for embroidered fabrics andabout 1 per cent or less for the market for custom-madegarments.Established in 1986ETW taken in 1999Awurabena’s long term goals for her company are to gain afoothold in the export market andto become an established trainingcentre for young tailors and fashiondesigners. By this, Awurabenawants to contribute to the developmentof the Ghanaian fashionindustry, which is still at an infantstage.“After the workshop, I was able todevelop and articulate a clear visionfor my company, which allowed me to improve my managerialcapabilities. I became aware of the need to makedeliberate efforts to expand the company’s market base.”ANOMABO BAKERYDaniel Ansah Jnr.In 2009, Daniel was sent to the <strong>Empretec</strong> programmeby his mother who had a small bakery but could not takethe training as she could neither speak nor write English.Daniel’s mother wanted him to take the training so he couldteach her afterwards. Daniel was, however, so inspired bythe training that he decided to open up his own business.After the training, Daniel says, he started scanning the environmentfor business opportunities and realized that mostbakeries in and around Anomabo township obtained theiringredients from retailers who bought their supplies in thenearby city of Cape-Coast. Daniel decided to open a tradingbusiness that would buy the supplies directly from wholesalersin Accra, which gave him the opportunity to buy largerquantities at a lower price. To get the money for his firstEstablished in 2009ETW taken in 2009supply, Daniel sold his old car before he started his businesswithin his mother’s shop.After one year of successfully operating with his owncapital, Daniel felt the need to expand. He approached hisbank, which had facilitated his participation in the <strong>Empretec</strong>training, and they granted him a loan, which enabled himto move to his own premises. Recently, Daniel has furtherexpanded his business and bought machines to mill flourand corn for bakeries in Anomabo. Today, Daniel employs4 people.“The <strong>Empretec</strong> training opened my eyes - I hadnever imagined the possibility of starting my own businessbefore this training.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 43


01Products and ServicesName of the Centre:ASOCIACION DE GERENTES DEGUATEMALA -AGG-Name of the Director:Alvaro Urruela AycinenaEmail-address:aurruela@agg.org.gtWebsite:www.agg.org.gtYear of Inception:2001• Business Planning for entrepreneurs,business leaders, NGO’s, women,young graduates• Accounting for entrepreneurs,business leaders and NGO´s• Entrepreneurial advisory servicesfor entrepreneurs, business leaders,NGO’s, and women• Financial training courses for NGO’s• Financing projects for entrepreneurs,business leaders, NGO’s• Wealth management and Financialplanning for entrepreneurs, businessleaders, NGO´s, and womenStaff Members:3Highlights of 2010/<strong>2011</strong>Number of Entrepreneurs Trainedsince Inception:3,673Guatemala02Proposal for a Master degree inEntrepreneurshipIn cooperation with UniversidadMesoamericana, AGG intends to launcha master programme focused onentrepreneurship in 2012. This two yearprogramme will include topics such asFinance, Human Resources, Legalfundamentals, Technology andInformation Systems, and Marketing.In addition, AGG aims to include theEMPRETEC Programme as part of thedegree’s requirements.Manager of the year awardFor many years, AGG has beenacknowledging good business andentrepreneurial practices. In 2005,AGG created an award which recognizesthe effort made by outstandingmen and women in the business world.The award ceremony takes place inNovember and distinguishes betweenthree categories: manager of the yearfor business growth, manager of theyear for innovation, and outstanding businessmanager.44EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryCOOPERATIVA KAKA TICONEL SAQUITACAJAbraham ChutaThe Cooperative KaKa Ticonel is an agriculturalcommunity in Guatemala whichcultivates blackberries thatare exported to the UnitedStates market. The cooperativeis made up of a Mayan ethnicgroup of the Kaqchiquel people.In 2001, 26 Kaqchiquel Mayanentrepreneurs established thecooperative to cultivate productssuch as corn, beans and peas. However, the market forthese products had become saturated in 2006. Thus, thecooperative decided to introducea new product, blackberries. Thischange proved to be successful asagricultural export companies soonwanted to purchase the cooperative’sentire blackberries production.Yet, the companies required thecooperative to be accredited withan international export certification.A loan by a governmental institution enabled the cooperativeto acquire the required certification. Moreover, thiscertification allowed them not only to sell their blackberriesto companies within Guatemala, but also to export directlyto the United States market.Prior to the <strong>Empretec</strong> Programme, the cooperative lackedEstablished in 2001ETW taken in 2010fundamental business skills and was looking for businessadvice. In 2009, AGG designed aproject in which all members of thecooperative would participate in anintegrated entrepreneurial trainingprogramme. This training includedtopics such as finance, entrepreneurialcompetencies, marketing, negotiationand how to meet export requirements.In addition, at the end of theprogramme the participants obtained the ‘‘Best practices inBusiness Management’’ Certification.Since the <strong>Empretec</strong> Programme,the development of the enterprise’sbusiness indicators has beenimpressive. The total value of theproduction has increased from1,400US$ to 156,000US$, therebyraising the profit of the companyfrom 1,000US$ to 78,000US$.AGG continues to support thecooperative by providing administrative, accounting, andtechnical assistance to improve the cooperative’s production.“We are very proud to be a part of the <strong>Empretec</strong> trainingprogramme. We have the potential to be anything that wewant to be.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 45


01Products and ServicesName of the Centre:<strong>Empretec</strong> GuyanaName of the Director:Judy Semple - JosephEmail-address:business_adviser@yahoo.comWebsite:www.<strong>Empretec</strong>guyana.orgYear of Inception:2003• Entrepreneurship Training Workshop• Supply Chain ManagementProgramme (ITC)• Venture Out! For Women Programme• Technical Capacity Building forAgroprocessors• Business Advisory ServicesStaff Members:2Number of Entrepreneurs Trainedsince Inception:273GuyanaHighlights of 2010/<strong>2011</strong>02Venture Out! Programme for WomenGiven the success of the 2010programme, <strong>Empretec</strong> Guyana andRepublic Bank collaborated for thesecond successive year in thehosting of the Venture Out! Programmefor Women Entrepreneurs. With fullsponsorship from Republic Bank Ltd.,the leading commercial bank in Guyana,<strong>Empretec</strong> Guyana was able to expose265 women entrepreneurs from five(5) regions to the basics of runningtheir businesses in an entrepreneurialmanner between 2010 and <strong>2011</strong>.Supply Chain Management (SCM)ProgrammeFollowing the successful hosting ofits SCM Roundtable in July <strong>2011</strong>,<strong>Empretec</strong> Guyana is gearing up forthe intake of the second batch ofparticipants in the International TradeCentre’s (ITC) Modular Learning System inSupply Chain Management (MLS-SCM)Programme. The programme is beingfacilitated by professionals in the fieldof supply chain management who havethemselves been trained by the ITCand have secured passes at all levelsof the programme. Employees of ten(10) private and public sector entitiesare currently enrolled in the first batch ofthe International Certificate Programme.2-day Business Networkingregional workshopsTo facilitate new business linkagesamong local entrepreneurs, businesspeople from the Caribbean Communityand <strong>Empretec</strong> Guyana, a 2-day‘‘<strong>Empretec</strong> Business NetworkingChallenge’’ took place in Octoberand November <strong>2011</strong>. Some 50entrepreneurs have been introducedto the <strong>Empretec</strong> methodology, with afocus on coaching and group activitieson entrepreneurship skills developmentas well as group work on the developmentof a business networking proposal.46EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryROXY’S FASHION & GENERAL DESIGNINGRoxanne KingRoxanne’s love for sewing started when she was just7 years old. As a young adult she started dancing as ahobby and began sewing danceattire for herself. In the year 2000,she registered a small sewingestablishment covering 2 stalls at alocal ‘flea’ market out of the needto generate income for herself andher family. After her encounter withthe <strong>Empretec</strong> Programme in 2003she realized the various possibilitiesof creating/developing the marketfor her sewing to include gymwear, school uniforms and varioustypes of clothing mainly for womenand children. In particular, instead ofliterally ‘‘waiting on clients to call’she actively revised her businessstrategy specifically going afterniche markets and paying attentionto improving product quality. As a consequence of theensuing growth of the business, she was able increase thenumber of stalls to 5 resulting in a much bigger clienteleEstablished in 2000ETW taken in 2003that included contracts with schools, churches, gyms andathletic clubs. She was also able to employ more people.Roxy’s success as a result of participatingin the <strong>Empretec</strong> Programmecan be attributed to an intentionalchange of attitude following therecognition of her personalentrepreneurial competencies (PECs).She ascribes this success to ‘‘thinkingoutside the box’’, listening more toclients, observing other businesses,running more aggressive marketingand getting increased confidence.Consequently, she was able toincrease her sales by over 250 percent! She is currently working towardspursuing much larger businessventures.‘‘Given my exposure to <strong>Empretec</strong> I have learnt that as longas a viable opportunity can be identified one can establish abusiness in any field.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 47


01Products and ServicesName of the Centre:Business Development Center –<strong>Empretec</strong> JordanName of the Director:Nayef Z. StetiehEmail-address:nstetieh@bdc.org.joWebsite:www.<strong>Empretec</strong>jordan.orgwww.bdc.org.jo• Provision of technical and marketingassistance• Product and process development• Market outreach linkages andbackward linkages• Export development and InternationalBuyers missions• Specialized Capacity BuildingProgrammes• Get access to the worldwide equitymarket consisting of experiencedAngel Investors and SME funds• Improving the financial managementof SMEsYear of Inception:2000 (<strong>Empretec</strong> Jordan), 2005(BDC)Staff Members:13Number of Entrepreneurs Trainedsince Inception:735JordanHighlights of 2010/<strong>2011</strong>02‘‘Women’s Roadmap to Long LastingCareers Forum’’Under the patronage of H.E. Ms.Hala Lattouf, the Minister of SocialDevelopment, BDC held the ‘‘Women’sRoadmap to Long Lasting CareersForum” which aimed at enhancingwomen’s participation in the Jordanianeconomy and increasing women’srepresentation in the business sectorand labour force. BDC partnered withUNCTAD, Business and ProfessionalWomen Association-BPWA, ILO, andThunderbird School of Global Managementto implement this pioneeringinitiative. Participants discussed theprofile of successful women, obstacleswomen face and the role of mentorshipin encouraging women and providingthem with guidance and support.Executive Training Programme‘‘Leading from the Center’’ inPartnership with DUKE CERepresented by H.E. Eng. Yarub Al-Qudah, CEO of Jordan Enterprise DevelopmentCorporation, and under thepatronage of H.E. Eng. Amer Haddidi,the Minister of Industry and Trade, theBusiness Development Center launcheda custom training program me forCEOs and SME owners. It was implementedthrough a partnership betweenthe USAID-funded Tatweer Project andDuke Corporate Education (DUKE CE),the number one provider in the worldfor custom training programmes. ‘‘Leadingfrom the Center’’ programme hasbeen consistently rated among the bestin the world, and is taking place for thefirst time in Jordan. The programmeconsists of 2 pillars: ‘‘Translating Strategyinto Action’’ and ‘‘Building EffectiveTeams’’.BDC in Saudi ArabiaMore than 400 participants attendedan orientation session held on April 4thand delivered by BDC in cooperationwith the Chamber of Commerce andIndustry of Saudi Arabia. During theevent, Mr. Nayef Stetieh, Director ofBDC-<strong>Empretec</strong> Jordan, presented areflection of the importance of Entrepreneurshipemphasizing examples ofentrepreneurs who started in small scalebut managed to succeed in business.The Business Development Centrehosted the Global EntrepreneurshipWeek <strong>2011</strong> in Jordan48EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryAUTOMOTIVE TECHNOLOGY ACADEMYAhmad AqelThe Automotive Technology Academy, founded in 2002,was the first centre in Jordan providing training in theautomotive industry andaiming at the reductionof unemployment amonggraduate students by fillingthe gap between academiclearning and practical application.Despite being consideredan infant industry, Jordan’sautomotive industry offers ahuge potential in this dynamicand developing sector.The Automotive TechnologyAcademy identified the need for skilled and innovativeworkforce in order to boost the automotive industry inJordan. Ahmad, General Manager of the AutomotiveTechnology Academy, notonly filled the technology gapin the industry, but he offeredtrainings to the poorest,thereby giving them the possibilityto be actors of Jordan’seconomy.Established in 2002ETW taken in 2010The Automotive TechnologyAcademy aims to change theway the youth is envisagingthe future.While establishingthe centre, Ahmad had to face many challenges. For instance,at the beginning he was lacking time managementand was not seizing unusual opportunities to grow his business.However, he was determined and persistent. “I feltmy mission was not accomplished, therefore I decidedto attend the <strong>Empretec</strong> TrainingWorkshop”.By improving Ahmad’s skillsand entrepreneurial behaviourin taking calculated risks andseizing opportunities, the trainingwas imperative to the successof the Automotive TechnologyAcademy. After the <strong>Empretec</strong>Workshop, the centre hasincreased the staff from 3 to 18employees. With a customer base up to 10 times higherthan before the workshop, profit increased by 30 per cent. Inaddition, Ahmad expanded his business and included aservice department, therebyproviding additional revenue tothe company.More than 2,000 students havegraduated from Ahmad’s centreand all are employed. As a resultof the high quality training theyreceived, some of them evensucceeded in starting their ownbusinesses.“The training helped me to realize the importance of takingcalculated risks and seizing opportunities. I also learnt howto deal with customers in a professional way.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 49


Name of the Centre:<strong>Empretec</strong> MauritiusName of the Director:Sanjay G. MungurEmail-address:info@<strong>Empretec</strong>Mauritius.orgWebsite:www.<strong>Empretec</strong>Mauritius.orgYear of Inception:2000Staff Members:18 & 37 (Associates/Part Timers)Number of Entrepreneurs Trainedsince Inception:12,452 (out of which 342 followedETW)01• Capacity building and training: ETW,women empowerment, businessleadershipProducts and Services• Technical assistance: businessprocess re-engineering, marketing,surveys, studies• Project management: CFP andimplementation, support tointermediary organizations• Business development and valueadded services: company incorporation,industrial strategies, supply chainintegration, transfer of technology• Trade, investment facilitation andregional integration: businessHighlights of 2010/<strong>2011</strong>• facilitation, B2B, export and marketdevelopment, business linkages,partnerships development,investments, policies• ICT support: communications,supports to BPO• CSR and social integration: CSRplans, linkages with the vulnerables,poverty alleviation• Environmental and sustainabledevelopment: EMS best practices,renewable energy• SME support: business development,access to finance, clustering,franchising50MauritiusEMPRETEC ANNUAL REPORT <strong>2011</strong>02Strengthening the Textile & GarmentSupply Chain<strong>Empretec</strong> Mauritius (EM) has supported112 textile enterprises in Ethiopia, Ghana,Madagascar and Mauritius throughcapacity building and technical assistanceactivities to improve their productivity,quality, merchandising, marketing andsupply chain performances to enhancetheir competitiveness. A ToT workshopwith follow ups was conducted in eachcountry, 600 participants trained, 35 specializedworkshops for textile and garmentmanufacturing, 2 regional/internationalevents for promoting trade, innovation &marketing.ETW for green entrepreneurshipEntrepreneurs in Mauritius,Madagascar,and Tanzania were helped to adoptnew and well-defined greener practicesand work methods to minimize humanimpact on environment, particularlythe coastal and marine resources. 17customized workshops were conductedfor 253 entrepreneurs. Successfulentrepreneurs having adopted greenpractices were showcased.MSME development and supplychain integrationThe Association of MauritianEntrepreneurs was assisted indevising and implementing its CSR planto:• engage the business communityin social responsibility towardstheir workers, and micro andsmall businesses in the region;• provide mentoring and businessfacilitation services to 200MSMEs, potential entrepreneursand women entrepreneurs to assistthem developing their full potentialas suppliers or clients; and• linkages of 80 MSMEs into valuechains (raw materials)Fundraising for the <strong>Empretec</strong>Africa Forum: <strong>Empretec</strong> Mauritiusfacilitated contacts with donors.


03Success StoriesL’INATTENDU LTDAline WongAline is one of the most successful women entrepreneurs inMauritius. She has been highly innovativeand has worked hard to carve a niche for herenterprise, L’Innattendu Ltd—a garmentmanufacturing company, in a challenginginternational environment. Following theETW and supports by EM, Aline has beenable to improve her business (productivityand quality level) and launch her owndesign and trademark LiN in 2010.Furthermore, she has been able tosecure markets in Europe, South Africa andReunion (France) for exports. Herproducts are also available on the market inMauritius and sold through own outlets.Her company employs 67 workers; it hasa production capacity of 30,000 units permonth, and a turnover of 1.5 million Euros.Each collection consists of T-shirts, leggings, dresses, skirtsand tops. Both woven and knit fabrics are used and theEstablished in 1992ETW taken in 2001garments are fitted with accessories, which contribute toconvey the brand image. Aline is alsohighly supportive of small andmedium enterprises and womenentrepreneurship in the country.Besides leading a successfulenterprise, she devotes much timeto assisting vulnerable groups. Shehas been President of “AssociationMauricienne des Femmes ChefsD’Entreprises” (AMFCE) from 1998 to2001. She has been Commissioner forthe African programmes for FemmesChefs D’Entreprises Mondiales (FCEM)since 2003 and a Member of theSteering Committee of FCEM since 2009.‘‘Where there is a will, there is a way: beconfident and dare!’’CHEE LI CHOP CO. LTDMargaret Pan SinMargaret always dreamed to be her own boss and a greatcook having inherited the great culinary talents of hermother and grand-mother. After her studies in HotelCatering & Management in England,Margaret participated in the ETW in2001 which acted as catalyst to launchher own business, Chee Li Chop,specialized in Chinese Food. In 2002,she started her business with 9 staffmembers. From 2002 to 2004,Margaret struggled to position hercompany in the local market, especiallyin creating awareness about Chee LiChop’s mission to provide high qualityquick service chinese food. During theinitial phases, Margaret had to deal with problems such asfinancial matters, legislation/regulation, family problems,lack of skills, and fear of failure. However, her visionaryEstablished in 2002ETW taken in 2001and strong leadership skills helped her to solve theseproblems. In 2009, Margaret established two new enterprises:Scoobidoux Ltée and Bricemarc Ltd. In 2010, shereorganized her business by introducingnew technology. She increased hermarket share by opening a secondoutlet of Chee Li Chop. Currently hercompany employs 30 employees andhas a turnover of around 750,000Euro. In <strong>2011</strong>, Margaret has been electedWOMEN ENTREPRENEUR OF THEYEAR. This yearly competition is organizedby the Mauritius National EntrepreneursCouncil.“The ability to place your dreams above your fears is yourwinning formula!”EMPRETEC ANNUAL REPORT <strong>2011</strong> 51


Name of the Centre:Enterprise Mozambique FoundationName of the Director:Evaristo Jordão VilanculosEmail-address:jrdvilanculos@yahoo.comenterpri@virconn.com01• Entrepreneurship Training Workshop(ETW), Corporate ETW and MarketingAssistanceProducts and Services• Specialized capacity buildingprogrammes and advisory services• Agribusiness; business linkagesprogrammes and backward linkagesservices• Women and youth entrepreneurshipdevelopment and advisory services• Corporate performance improvementprogrammes and Improving FinancialManagement for SMEs• Marketing outreach programmes andtrade fairs assistanceWebsite:www.<strong>Empretec</strong>Mauritius.orgYear of Inception:2000Staff Members:10Number of Entrepreneurs Trainedsince Inception:1,182Highlights of 2010/<strong>2011</strong>52MozambiqueEMPRETEC ANNUAL REPORT <strong>2011</strong>02Agribusiness business linkagesdevelopment programme forSMEs and the corporate sectorUnder the patronage of UNCTADand FDC, one of the most importantMozambican national NGO dealingwith the sustainable communitydevelopment, Enterprise MozambiqueFoundation (EMF) partnered with APDG,a Gaza Province NGO, on the implementationof a pioneering initiative to fostercommercial agribusiness in theGaza Province. Some 50 selectedentrepreneurs were involved in thisinitiative; they received training andassistance with the preparation of theirbusiness and action plans as well asmentoring during the whole 2010.In Rotanda, Manica Province, EMFis implementing UNCTAD’s BusinessLinkages Programme with smallholderfarmers and CDM (a brewing company,subsidiary of SABMiller) on barleyproduction. 2010 was a very promisingyear, which allowed EMF and farmers toexpect an even more productive <strong>2011</strong>(a few hundred Tons of barley in <strong>2011</strong>from about 100 smallholder farmers).The expectation is to reach over 1,000Tons in the near future, so that theinstallation of a barley processing plant inthe region could be envisaged by CDM.Women EntrepreneurshipDevelopment programmeEMF was selected by ILO (InternationalLabour Organization) Maputo,as the lead organization to deliver aprogramme to foster womenentrepreneurship in three regions ofMozambique (North, Centre and South).The programme started in 2010 andcontinued during <strong>2011</strong>, involving about100 women who were selected for atraining programme and assisted withthe formulation of their business actionplans. The implementation of all theplans were then monitored for a oneyear period. The main objective of theprogramme was to encourage andsupport women in creating or expandingtheir business, with the goal to make themsuccessful role models to be emulated.


03Success StoriesIBAVETIsabel Maria Ferreira LopesIsabel Maria is a veterinary surgeon. She started hercareer with some public institutions for a few years after shegraduated at the University. It was during this time that sheenvisioned a business opportunity in the area of veterinarytechnical assistance.The first working team was formed basically by thecompany partners and two or three hired employees. Staffgradually grew up to the 72 employees currently workingwith her. Today, IBAVET has two veterinary assistance unitsin the cities of Maputo and Matola. The company also hasa factory which produces animal feed and a big industryselling chicks for poultry farming.In Matola, IBAVET has a mini-zoo which is used as atourist attraction and a showcase for the servicesoffered by the company. Next to the mini-zoo, IBAVET alsoopened a restaurant. The owner’s participation in theEstablished in 1991ETW taken in 2008<strong>Empretec</strong> Training Workshop turned to be very useful asit helped her to systematize her business experienceand to put into practice her vision about IBAVET futurein daily activities. Using the entrepreneurial behaviourslearned during the workshop and accessing the advisoryservices offered by Enterprise Mozambique, she focused herefforts in improving the company’s performance and consolidatingthe achievements obtained in the last 20 years.“This year we celebrate the 20th IBAVET annversary andthe main reason for our success story, is because we trulytrust each other and the whole team as a FAMILY ! Inour next step we want to build and let our legacy to nextgenerations the set-up and the consolidation of the GREATFAMILY formed by our Clients;our Suppliers and the IBAVETitself,’’ says Isabel.COLÉGIO PARAÍSO LDA.Chihitane Ernesto MagulChihitane is an agronomist by training. He started workingas a teacher, then as an agro-industrialenterprise manager and recently as a topstaff in commercial banking connected tothe area of his main interest. It was in thecourse of these professional experiencesthat he was targeting the need to buildhis own business, which culminated in theestablishment of Colégio Paraíso Lda.,after his participation in a <strong>Empretec</strong>training in 2005. The first and greatestchallenge was to find resources for theproject. He started by selling some goodsto raise funds for the construction of thecrèche. The first income from the crèchewas then reinvested in the creation ofadditional infrastructures which let theschool expanding to all the classes atthe primary education level. Presently, Colégio Paraísohas 700 pupils (450 at primary level and 250 in thecrèche). Education is provided by 70 employees, includingchildhood educators; teachers; administrative staff andEstablished in 2005ETW taken in 2005support services. The <strong>Empretec</strong> workshop was of inestimablevalue; it allowed him to cope withadversities for such a challenging ideacoupled with the meager initial resourceshe had in 2005. The training andmentorship received from EnterpriseMozambique was crucial for thisbusiness.“Education and training of futuregenerations was always my mainpassion because I believe it is thecornerstone for a fair andbalanced society. On this belief Istarted my undertaking from scratch:the crèche first and up to the levelwhere I am now! In the near futurehundreds of students will be leavingfrom my school to go to the Universities. Many of themcame here when they were just more than babies. Thiswill be our contribution to a fair and balanced society”.EMPRETEC ANNUAL REPORT <strong>2011</strong> 53


Name of the Centre:<strong>Empretec</strong> Nigeria FoundationName of the Director:Owanari Bobmanuel DukeEmail-address:onariduke@yahoo.com01• Corporate Governance WorkshopProducts and Services• Productive Organization Culture• Modular Learning System on SupplyChain Management (MLS-SCM)• Specialized business managementskill development courses• Export Management TrainingProgramme• Intrapreneurship Training Workshop• Custom Designed TrainingProgrammeWebsite:www.<strong>Empretec</strong>nigeriafoundation.orgYear of Inception:1999Staff Members:17Number of Entrepreneurs Trainedsince Inception:3,000Highlights of 2010/<strong>2011</strong>Nigeria02FAAN <strong>Empretec</strong> Training Workshopin Lagos<strong>Empretec</strong> Nigeria Foundation offered a6-days <strong>Empretec</strong> Training Workshop toFAAN. The workshop intends to supportthe company in creating sustainablestructures in order to improve performanceand efficiency.Productive Organization CultureWorkshop in KadunaIn Kaduna, <strong>Empretec</strong> NigeriaFoundation offered a workshop for officersof the Department of PetroleumResources of the Ministry of Petroleum.The workshop exposed the officers tonew knowledge, competencies andmotivation, thereby encouraging themto pursue the visions of the Departmentof Petroleum Resources and improvingtheir performance.Supply Chain ManagementInternational Roundtable in LagosThe highly interactive event wasdesigned to enhance best practicesof Supply Chain Management inNigeria. It featured local andinternational practitioners as participantsand discussants. The forum sought tostrengthen international competitivenessof enterprises in Nigeria whilst alsointroducing cutting edge tradedevelopment solutions to the privatesector, trade support institutions andpolicymakers54EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesNO SUPRISES (EVENT ARCHITECTS)Funmi Victor-OkigboNo Surprises designs and stages events—dinners,presentations, ceremonies, and celebrations—forcorporations, the Nigerianentertainment industry, and non-profitorganizations. “I wanted a complete departurefrom the conservative approachto a more radically trendy approach,”Funmi explains. The company seeks toestablish a client’s “brand values”. “Wehave a team of experts with a refreshingapproach to event management. We setout to change the way people think andfeel about brands through creating uniqueexperiences.” After six years in business,No Surprises has grown from 2 to 10 permanentemployees, and it hires as many as 50 temporaryEstablished in 2005ETW taken in 2009workers depending on the size of the event being staged.After taking the <strong>Empretec</strong> training, Funmisaw a growing demand for professionalservices for weddings in Nigeria andfounded a second company called “TheWedding Company.”‘‘Through attending an <strong>Empretec</strong> trainingworkshop in 2009, Funmi says she learnedhow ‘to structure entrepreneurial competenciesand most especially opportunityseeking.’The workshop has also helped herto become much better at networking withother entrepreneurs.’’INTELLIGENCE GATES & CHETECH ALIANCE PLUSEkpa AniekanWhile waiting for a job offer, Ekpa Aniekan started tooffer tutorial services to about 20 studentsand sold chemical fragrances to Nigeriancompanies. After taking the ETW, Ekpastarted to see the opportunities his twosmall businesses held and he realized thatentrepreneurs were not born but theyhad to develop their competencies. Hecompletely changed the management ofhis two enterprises and he renamed them –Intelligence Gates and Chetech Aliance Plus.He set goals for both enterprises and wrote abusiness plan for each. Intelligence Gates nowemploys 20 tutors and serves 200 homes,while Chetech Aliance Plus significantly expanded its servicesand increased its turnover by 50 per cent.“Contrary to the myth that entrepreneursare born, I realized after taking the ETWthat, entrepreneurial competences can bedeveloped.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 55


Name of the Centre:<strong>Empretec</strong> Panama FoundationName of the Director:Lourdes NavarroEmail-address:Lourdes.navarro@<strong>Empretec</strong>panama.orgWebsite:www.<strong>Empretec</strong>panama.orgYear of Inception:200001• <strong>Empretec</strong> workshop—6 daysworkshop (full day) or two weeks(half a day)Products and Services• <strong>Empretec</strong> workshops forMicroentrepreneurs in rural areas• <strong>Empretec</strong> workshops for indigenouscommunities (Kuny Yala and Darién)in indigenous language.Highlights of 2010/<strong>2011</strong>• <strong>Empretec</strong> Intrapreneurship workshop• Mentoring for women through NGOVital Voices in alliance with <strong>Empretec</strong>• <strong>Empretec</strong> 2 day workshopson specific topics including teambuilding, associativity and leadership.Staff Members:6Number of Entrepreneurs Trainedsince Inception:90156PanamaEMPRETEC ANNUAL REPORT <strong>2011</strong>02MDG ProgrammeIn 2010, together with UNCTAD, the<strong>Empretec</strong> Panama Foundation launched<strong>Empretec</strong> activities in rural Panamaunder the United Nations Joint MDGProgrammes, “Entrepreneurial NetworkOpportunities for Poor Families.” Anew <strong>Empretec</strong> product was developedparticularly for the target population ofthis programme, namely rural womenentrepreneurs in the crafts, agriculture,services and tourism sector in provincialPanama, with low levels of literacy. 10<strong>Empretec</strong> workshops for micro entrepreneurswere delivered between 2010and <strong>2011</strong> in the provinces of Coclé,Herrera and Santiago.Partnerships and mentoring<strong>Empretec</strong> Panama has also organizedseveral activities in alliance with stratetgicpartners. For example, in 2010,it organized an entrepreneurship awarenessForum for secondary schoolstudents in alliance with the Ministry ofEducation. In <strong>2011</strong>, in cooperation withthe Chamber of Commerce, <strong>Empretec</strong>Panama organized a breakfast Forumon Entrepreneurship, Mentoring andSocial Responsibility, thereby raisingawareness for <strong>Empretec</strong>. More than 60entrepreneurship institutions attendedthe forum which featured Panamanian<strong>Empretec</strong> finalist for the <strong>Empretec</strong> Womenin Business Award 2012, Melissade León. In addition, traditional <strong>Empretec</strong>trainings have also taken placein Panama City, notably in alliance withthe Chamber of Commerce as part oftheir yearly Entrepreneurship Project.In <strong>2011</strong>, <strong>Empretec</strong> Panama forgedan alliance with the NGO Vital Voiceswhich runs a nationwide women mentorshipprogramme, whose mentors andmentees now have the opportunity tobenefit from the <strong>Empretec</strong> training aspart of the process. The first <strong>Empretec</strong>workshop for women mentees was heldin August <strong>2011</strong> in Panama City.Training of trainers<strong>Empretec</strong> Panama also had the opportunityto participate in a regional trainingof trainers which was held in Cartagena,Colombia in early October <strong>2011</strong>. It wasa great experience to be able to meetinstructors from other regions and shareexperiences with other centres.


03Success StoriesNARANJITASAdrianaAdriana is from a small rural area in the province of Herrerain Panama. She took the <strong>Empretec</strong>workshop in August <strong>2011</strong> as part of thealliance between the <strong>Empretec</strong> programmein Panama and the NGO. Vital Voices’swomen mentoring programme. Her goalwas to start a party decoration business.During the ETW, she realized that she hadset this goal as a long term dream but didn’thave any concrete short term objectives toreach it. For her Business Creation Exercise,she decided to sell oranges and shedid very well. In the last day of the workshop,as she planned her next goals in the“next steps” module, she decided her goalwas to go beyond oranges and start selling other typesEstablished in <strong>2011</strong>ETW taken in <strong>2011</strong>of food. After the workshop, she then started a companycalled “naranjitas”. Many of her clients whoshe sold food to asked whether she alsocatered during parties. She then realizedthat this process that she had begun wasa concrete first step towards her long termdream to start a party decoration companysince food was very connected to parties.Only one month later, she now offers arange of services including food and partydecoration within her Naranjitas company.“<strong>Empretec</strong> allowed me to bring my dreamfrom a fantasy to a concrete reality withshort term objectives to move forwardand make it happen.’’KENIAKenia VerdoorenKenia is from Bijagual, Antón in provincial Panama. Shetook the <strong>Empretec</strong> training for micro entrepreneursin October <strong>2011</strong> under theUN Joint MDG Programme, ‘‘EntrepreneurialNetwork Opportunities for Poor Families.’’She produces beautiful local artisanalproducts, including traditional hair piecesand embroidered dresses for specialoccasions. She works from home andbenefits from an artisanal certificationby the Ministry of Micro and SMEs inPanama. Her main clients are musicgroups, schools and individualsinterested in typical dresses and products. When sheEstablished in 2009ETW taken in 2010was interviewed almost one year after the workshopsas part of an impact evaluation, the<strong>Empretec</strong> interview demonstrated that thebehaviour that she developed most since<strong>Empretec</strong> were setting goals, persuasionand networking. She was able to obtaina micro credit of USD$390. Not onlythat, she also put herself an ambitiousgoal which she achieved this year, tobe able to complete a diploma of touristservices by the Ministry of Micro and SMEs.“Thanks to <strong>Empretec</strong>, I have achieved thegoals that I have set for my business.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 57


01Products and ServicesName of the Centre:EMPRETEC-IPAE PerúName of the Director:Ava Alencastre BegazoEmail-address:aalencastre@ipae.peWebsite:http://<strong>Empretec</strong>.peYear of Inception:2010Staff Members:4Number of Entrepreneurs Trainedsince Inception:442• Training: Entrepreneurial behaviourworkshop—<strong>Empretec</strong> Businessplanning workshop, Business Tuesdayon management topics, Entrepreneurshipnight, Management ofsmall enterprises, Management ofhotels, Management of restaurants,Management of beauty salons andspas.• Advisory services: Fiscal, accounting,finance, and commercial advisory,business analyses, improvementplans.• Commercial activities for enterprises:Business circle EMPRETEC-IPAE,Participation in conferences (inaccordance with the municipality ofLima)• Financial activities for enterprises:enterprise guarantees programmein cooperation with the Ministryof Production, Citi award formicroenterprises (Citi Foundation).• Programmes: Young EntrepreneurProgramme (Ministry of Labour):Training and advisory for the creationof new businesses (ideas and businessplanning, business planningcompetition, advisory for the investmentof seed capital), ILO Programme:Entrepreneurship training and advisory,Management and Business AdministrationProgramme for Micro and SmallEnterprises, capacity building for administrativetasks, <strong>Empretec</strong> Workshop.• EMPRENDER in private and publicschools: Training for teachers.• Entrepreneurship Programme (USAID- International Youth Foundation IYF):Training and advisory for youngentrepreneurs.• National Business Planning and IdeasCompetition (IPAE)• Business Linkages (CAMPOSOL):Training and advisory in cost calculation,best practices, and EMPRETEC.Highlights of 2010/<strong>2011</strong>58PeruEMPRETEC ANNUAL REPORT <strong>2011</strong>02Young Entrepreneur ProgrammeIn <strong>2011</strong>, <strong>Empretec</strong>-IPAE implementedthe Young Entrepreneur Programmepromoted by the Ministry of Labour.The programme trained 1,000 youngentrepreneurs in Business Ideas. 440entrepreneurs formulated businessplans and 74 entrepreneurs receivedseed capital to establish their business.In addition, <strong>Empretec</strong>-IPAE organizedthe National Business Planning andIdeas Competition in which 900 entrepreneursin 5 cities participated.The three finalists of the competitionreceived seed capital and investmentadvisory. At <strong>Empretec</strong>-IPAE’s businesscircle, 75 enterprises participatedand managed to negotiate an amountof approximately US$ 162,525.Accounting for entrepreneursand microenterprisesAn UNCTAD training was organizedin November <strong>2011</strong> with the supportof IPAE for owners and employees ofmicro and small enterprises with noor limited accounting knowledge. Thetraining workshop content is basedon the Guidelines for Small and MediumEnterprises (SMEGA) developedby UNCTAD. The training aims atenabling micro and small enterprisesto understand the accounting flow,recognize transactions, elaboratefinancial reports and analyze thesereports in order to assess businessperformance, and improve their results.It also provides information on the basicrequirements of local funding institutionsthat microenterprises and entrepreneursshould meet when applying for funding.


03Success StorySUONO VENTURIGloria Marisa Venturi CarrascoFor many years, the Peruvian market for music instrumentsfor children has been served by foreign companies,importing often expensive music instruments. Suono Venturiaims at filling this gap and producing music instrumentsexclusively for children, from raising awareness to initialtraining and special training. Its instruments are small,colourful, tailored to children’s needs and adapted to thedifferent methods of musical education.In light of the fact that the instrumentsare produced following the customers’requirements, the enterprise’s customersbecome co-designers. In 2008, GloriaMarisa started to implement her businessidea, yet without the tools necessary toestablish a business. “When I establisheda small workshop, I started to dream ofmy business. However, after a couple ofmonths my machines and instrumentswere stolen. This experience reinforcedmy ambition to run this business despite any obstacle.”In order to establish the business again she worked as ateacher in three colleges and participated in two businessplanning competitions.Since 2008, Suono Venturi has manufactured musicinstruments for children, mostly for educational purposes.The instruments are used for musical awareness raising andin primary schools. “We started the production of didactictools in order to provide music education in a playfulmanner, for instance in the case of music notes which areEstablished in 2008ETW taken in 2009highlighted in colour to facilitate the learning process forchildren.”This idea arose out of <strong>Empretec</strong>’s business idea competitionin Peru which Gloria Marisa had won presenting thisproposal. Going beyond the manufacturing of music instrumentsfor children, there is plenty of ideas for new products.For instance, Suono Venturi is developing customized instrumentsfor elderly people.“Our instruments contribute to a societywith children who are open-minded andsocial due to the pleasure that playing theinstruments gives them. Playing musicshould not be an elitist activity. It is apleasure to see that my instruments areused in the <strong>Empretec</strong> workshops. Thishelped me to understand that they can notonly be used for musical purposes. Key tothe success of my business is entrepreneurialbehaviour, positive thinking and therespect the employees demonstrate for my leadership. Thereis a new challenge every day, yet we strive for excellence.Our success results from the combination of these factors.”“The participation in the <strong>Empretec</strong> workshop was anenriching experience and strengthened my entrepreneurialskills. In addition, it enabled me to set goals and to persevere.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 59


01Products and ServicesName of the Centre:AIPPIMMName of the Director:Alina ParaialaEmail-address:cabinet.presedinte@aippimm.roWebsite:www.aippimm.ro/categorie/centrul-<strong>Empretec</strong>www.apar.bizYear of Inception:2003• ETW—The <strong>Empretec</strong> EntrepreneurialWorkshop: English• RETW—The <strong>Empretec</strong> EntrepreneurialWorkshop: Romanian• Support for business settling—youthand new start-ups• Networking and access toentrepreneurial education services• Support for acces to grants andbusiness financial aid• Access and support for creditand bank support for businessdevelopmentStaff Members:14Number of Entrepreneurs Trainedsince Inception:1500Highlights of 2010/<strong>2011</strong>Romania02<strong>Empretec</strong> Romania supportsstart-upsDuring 2010/<strong>2011</strong> 21 workshopshave been conducted, with over 800graduates. Feedback was hugelypositive and over 98 per cent of theparticipants have graduated. Also theprogramme has been linked to theagenda of START, a programme thathas specifically and successfully facilitatedfinancial support for young start-ups.All <strong>Empretec</strong>os have been supportedto prepare business plans and applyfor public grants in order to improvesucces of their business development.<strong>Empretec</strong> expands in RomaniaWith constant support of Mr. CristianHaiduc, the president of AIPPIMM, newareas of the country had access to the<strong>Empretec</strong> workshops. The RETW hasbeen hosted in the counties of Tulcea,Bacau, Salaj or Mures for the first time.Our selection areas and the networkhave constantly extended. The businessnetwork of <strong>Empretec</strong>os has been settledand cooperation with UNCTAD has alsoimproved over the last two years. <strong>Empretec</strong>trainers have also been involvedin development of new SME supportprogrammes and increase of supportfor SME’s was based on constant entrepreneurialfeedback. Four presentationsof <strong>Empretec</strong> have been organizedin different areas of the country and thefirst all-together meeting of graduateshas been completed in Bucharest inDecember 2010.60EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesSALON DENISE’SDenisa GalLocated in Timisoara, at the border of Romania, Serbiaand Hungary, this business has started small as a familybusiness beauty saloon and spa having a small turnover ofabout EUR 10.000. During 2009 and 2010 the entrepreneur,Denisa, has struggled to keep business surviving, dueto little turnover and economic shrinking. Starting from thesecond half of 2010, the business has been extended withonline sales of beauty products and in other related areas.Also ongoing is a training centre for wellness and healthpreservation specialists, including skin treatments, nutrition,life improvement behaviour, fitness.Her team of specialists has been extended to over 20 (fromthe initial 6) and the yearly figures for <strong>2011</strong> look better thanEstablished in 2009ETW taken in 2010ever. With respect to the new online services, this area ofsales has become national and perspectives for growth arenow brighter than before.“I have learned to think outside the box, in respect to goalsand efficiency, and not governed by emotions. Therefore Ihave closed a location (in Arad) which was familiar but notproductive and started new directions. I have also started toinvest in people, and it is now paying off.’’DMS CAR SRLMihai DanMihai, aged 21 at that time, started in 2010 a smallrepair centre for private automobiles in the backyard of hisgrandparents. He used to work over 15 hours a day,including weekends, in order to be able to control hisbusiness and make a small profit. Struggling with the dayto-daychallenges, in <strong>2011</strong> he decided to apply to theSTART programme of AIPPIMM in order to get financialsupport to develop his business. He was then also selectedand invited to the <strong>Empretec</strong> workshop, which he completedin June <strong>2011</strong>. He was a lead participant in the event andimpressed the whole group with his drive. No wonder hewas awarded the prize for personal accomplishments in theRETW, in spite of being the youngest of the participants.As a result of the workshop, Mihai improved the way hewas managing his business and has been able to developEstablished in 2010ETW taken in <strong>2011</strong>it without financial support. He first focused on wheels andrelated services. Then, starting in autumn <strong>2011</strong>, he openeda new service centre which is located next to truck routesthus enabling him to access a new and valuable market ofgoods transportation and delivery of FMGC. Turnover andstaff doubled in the last 6 months.“<strong>Empretec</strong> has been definitely the best education I haveever attended. I have now, for the third year, attended theMBA school in Cluj-Napoca, but I am seriously consideringto drop-out, my hands on experience is more valuable tome, that is obvious.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 61


Name of the Centre:Small Enterprise DevelopmentAgencyName of the Director:John Francis, SEDA’s LearningAcademyEmail-address:jfrancis@seda.org.za01Products and ServicesSEDA offers a wider range of products and services for micro, small and medium sizedcompanies. Available trainings include.:• Business start up training• Business planning• Business registration• Access to finance• Access to markets• MentoringWebsite:www.seda.org.zaYear of Inception:2010Staff Members:Number of Entrepreneurs Trainedsince Inception:South AfricaHighlights of 2010/<strong>2011</strong>02Launch of <strong>Empretec</strong> South AfricaIn December 2010, SEDA andUNCTAD launched the first EntrepreneurshipTraining Workshop in Pretoria,South Africa, which was led by Brazilianmaster trainers. An agreement wassigned with SEDA stating that SEDAwill host <strong>Empretec</strong> in South Africa.Hosting of the <strong>Empretec</strong> DirectorsMeeting <strong>2011</strong>In October <strong>2011</strong>, SEDA and <strong>Empretec</strong>South Africa hosted the annual<strong>Empretec</strong> Directors Meeting inPretoria. Directors from 22 countriesas well as a team from UNCTAD werepresent at the meeting, which featureddiscussions on strategy, new productsand the challenge of building up afinancially sustainable centre. Bestpractices and lessons learnt wereshared and the meeting offered a greatopportunity for directors to network andexchange experiences. In parallel to themeeting, a regional ETW took placeoffering additional opportunities to engagein viable dialogues. One of the highlightsof the meeting was a study tourto SEDA’s headquarters as well as toone of SEDA business incubators whichhosts small producers of essential oils.1 Regional ETW and 3 NationalETWsSEDA held its first ETW during theannual <strong>Empretec</strong> meeting, in October<strong>2011</strong>, and organized three morein the country until mid-November. Ateam of international trainers providedguidance and advice to the first nationaltrainee trainers who started their journeytowards the certification as National <strong>Empretec</strong>Trainers.62EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesWHATBOXNeo MatsaoWhatBox is a brand solutions agency founded by Neoand his friends Themba, Mpho, andMoyeni after their graduation from university.“It was during university that we realizedthe social and cultural power of brands.They are power to comment, influence andshape societies all while selling a productor service,” explains Neo. WhatBox wasfounded with the idea to change Africanmindsets and uplift African consciousness.The company, which is entirely blackowned, offers its clients solutions rangingfrom the development of a branding strategy to its implementation,including the creation of websites, logos and muchmore. “We started our business in 2008 in our family’s bedroomsand living rooms. Now we got our own office in Sowetoand a steady client base” says Neo who had the chance to tellhis story at UNCTAD’s Commission in Geneva in MayEstablished in 2008ETW taken in 2010<strong>2011</strong>. Neo and his partners have recently entered apartnership with a larger brand agency,which gives them access to larger clients.“<strong>Empretec</strong> has helped us in more waysthan I can describe. We always hadthe challenge of being the directorsand shareholders in our company and<strong>Empretec</strong> really helped us hone downour business thinking and practices. Thischange reflects in our strategy, practices,policies, discipline, smiles and our financials (this yearhas been our most profitable). The emphasis on planninghas also been key, next year looks like our brightest oneyet and we are pitching for new business every week.”HYPRO PRIMARY COOPERATIVE LTDLerato Sehlaholi MatsauLerato participated in the edition of the ETW in Pretoria,South Africa in December 2010. At the time of the training,she was running a small training company which she wasnot quite satisfied with. Through the training, Lerato gainedthe courage to opt for a very ambitious project which shesays she would have never dared without the training. TheSouth African government announced that it will provideall previously disadvantaged school girls with free sanitarypads on a monthly basis and that the government will assistSouth African companies to enter the manufacturing sectorfor female sanitary products which are so far all imported.Lerato decided to grab this opportunity and she foundedHypro, which is currently engaged in research regardingthe production of hygiene products for girls. “I got my AHAmoment which, had I not gone to <strong>Empretec</strong> would havebeen too mammoth and out of reach for me.”The products will supply and support the governmentinitiative to provide girls in disadvantaged areasEstablished in 2010ETW taken in 2010with free sanitary pads. Lerato’s idea is to have the padsmanufactured by women as they have insight and productuse experience. For education purposes and since menstruationis still a taboo issue in South Africa, the womenwould also educate the young girls regarding hygiene andenvironmental issues. Additionally, she is interested in creating“green” biodegradable products, which are friendly tothe environment, are easily disposed of and that is suitableto both users and the environment.Lerato was so inspired by the <strong>Empretec</strong> training, that shehas decided to become a trainer herself and she is now thefirst South African who goes through the training to certifyas a national trainer.“The attributes of a true entrepreneur were aroused in meand I decided to push myself to greater heights, I movedfrom being a ‘just being able to survive entrepreneur’ to a‘growth entrepreneur’”.EMPRETEC ANNUAL REPORT <strong>2011</strong> 63


03Success StoriesPaulina KakanaPaulina, an employee of University of Dar es Salaam,wanted to find extra income to sustain her needs and tobetter cope with a progressively rising costof living in Tanzania.She decided to start a retail shopwhich increased her income to someextent. In <strong>2011</strong>, she got the opportunity toparticipate in the 6-day <strong>Empretec</strong>workshop (ETW). The ETW, jointlyorganized by UNCTAD and SIDO,exposed her to acquire skills, knowledge andtechniques of becoming a professionalentrepreneur. After the workshop, shewas more confident to better market theservices she was providing. Two months later she thoughtof starting another business: printing T-shirts and designingitems such as brochures. She advertised this new businessto some of her friends. Surprisingly, she was offereda contract by one of the non-governmental organizationsEstablished in 2010ETW taken in <strong>2011</strong>worth USD 12,300 (Tshs. 18.5 million). Currently, she hasanother offer from the University of Dar es Salaam to printT-shirts for the 50th Tanzania’s IndependenceAnniversary worth USD 9000 (Tshs.13.5million). She is also in the final stagesto register her business as APAK Investmentand General Supplies Company Limited.She is sure that the entrepreneurial skillsacquired during the workshop werevery useful and instrumental for her newentrepreneurial spirit and she is confidentshe will become a very successful entrepreneurin five years’ time.‘‘I would like to to thank UNCTAD and SIDO forassisting Tanzanians to become successful and improvetheir standards of living.’’TUSAJIGWE GRAINS AND FOOD SUPPLIERRose RomanusRose has a food-processing business and she was trainedby SIDO in 2009 and 2010, before attending the ETW in<strong>2011</strong>. She processes nutritional flour, un-hulled grain maizeand wheat flour, cassava flour, un-hulled millet and sorghumflour, soya powder, soya drink and soya milk. <strong>Empretec</strong>helped her to understand how to improve efficiency anddoubling her production from 50 kg per week to 108 kgper week for all cereals. She learned how to set deadlinesfor her goals, how to manage her staff and how to delegate.She is now able to better identify her market, refiningEstablished in 2009ETW taken in <strong>2011</strong>her zoffer for those who are conscious with their health,expectants and lactating mothers, and supermarkets. Sheparticipated in safety food week exhibitions and linked upwith many stakeholders (e.g. TFDA on laws concerning foodregulations and GS 1 TZ who enabled her to get bar codesto identify her products in the market).‘‘I sent my assistants to a 3-day entrepreneurship courselast September. We now talk the same language.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 65


Name of the Centre:Enterprise UgandaName of the Director:Charles OciciEmail-address:charles.ocici@enterprise.co.ugWebsite:www.enterprise.co.ugYear of Inception:2001Staff Members:1401• Entrepreneurship Training Workshop• Entrepreneurs to Access Credit• Building a Corporate Relationshipwith a Bank• Effective Customer Service• Quality Management for SMEs• Empowering Youths and RuralCommunities to Create Jobs (BESTProgramme)• Growing Your Business with YourBanker• Managing a Micro, Small Enterprise• Leadership Skills for CommunityGroups & Associations• Dual Career Programme for WorkingEmployees• Top 10 Killers of SMEs in AfricaProducts and Services• Improving Competitiveness of SMEs• SMEs Appraisal by BankingProfessionals• Business Counselling for Counsellors• Financial Management• Marketing Management• Financial Records & Bookkeeping• Business Planning for Women• Costing & Pricing• Financial Literacy• Farming as a Business• Strategic management• Operations Management• Gaining From Competition• Human Resource Management• Corporate GovernanceNumber of Entrepreneurs Trainedsince Inception:1299Highlights of 2010/<strong>2011</strong>Uganda02Enterprise Uganda partners withUN in Peace Building Project forNorthern UgandaEnterprise Uganda was selected asthe implementing partner for the UNPeace Building Project Fund (PBF).The project, which is funded by UNDP,is one component of the Governmentof Uganda’s Peace, Reconstructionand Development Programme (PRDP)for Northern Uganda. The PRDP is animitative by the UN to assist countriesthat are emerging from conflict situations.The pilot project is targeting theAcholi sub-region that is recoveringfrom the effects of more than 20 yearsof war and civil conflict. The main goalof the component, which EnterpriseUganda is implementing incollaboration with UNDP, is to build upcapacities of selected MicrofinanceInstitutions (MFIs) and empower themto develop savings and credit productsaddressing the specific needs foryouth and women. In August <strong>2011</strong>,Enterprise Uganda conducted anEntrepreneurship Training Workshop(ETW) in Gulu, northern Uganda for35 staff members of the selectedMFIs. The training provided participantswith a positive mindset, as well asentrepreneurship and business skills tomanage MFIs as sustainable businessentities.The BEST ModelUnder the same project, EnterpriseUganda trained over 4000 women,youth and community leaders comingfrom three districts in entrepreneurshipand business skills using the Business &Enterprise Start-up Tool (BEST) Model.Additionally, other involved UN agenciessuch as FAO, IOM, WFP, and UNCDF willprovide other interventions to revitalizeeconomic development of the region.Enterprise Uganda hosted theGlobal Entrepreneurship Week<strong>2011</strong> in Uganda66EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesKAPCHORWA COMMERCIAL FARMERS ASSOCIATIONWilson ChemustoThe mission of KACOFA is to support farmers in the productionof viable agricultural commodities thatmeet the demands of the competitive market.Started in 1997 as a group of 27 subsistencefarmers, the association has been transformedinto a viable commercial entity with over 3000farmers due to Wilson’s leadership.With support of the association, farmers couldincrease their incomes through collectiveproduction, bulking, negotiation and marketingof their produce.Established in 1980ETW taken in 2003Sustainable and environmentally friendly practices areintegral part of the association’s activities;“The <strong>Empretec</strong> training has equipped me withthe stamina and willpower to continuously learnand always strive for success. Since I havetaken the training I know that I will never giveup”.IJB REAL ESTATEJudith InekuJudith started her business after attending a training withEnterprise Uganda in 2007 when she wasstill a student. Being a young woman in thereal estate sector, Judith has faced manychallenges: Before she could start herbusiness, she had to convince herfather, who also is in real estate, togive her a loan. She convinced him bytelling him that she would prefer a loanover a costly graduation party, which heaccepted seeing that his daughter was serious.Established in 2007ETW taken in 2008workers with respect, which is not always the case inUganda. While her first houses wereconstructed, Judith spent a lot of time on thesite, helping her workers, following up every day.Today, Judith rents out six housing units andre-invests every shilling she earns leading to theconstruction of another seven housing units.Additionally, Judith has started to work as atrainer at Enterprise Uganda where she alsoshares her own success story.Starting her business, Judith needed toearn the respect of her workers which shedid by treating them fairly and showing them that she isable to work herself. Judith emphasises that she treats her“The training gave me confidence andbelief that independently from one’s gender oreducation, anyone could start a business and become justas successful as Bill Gates or Donald Trump.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 67


Name of the Centre:Asociación <strong>Empretec</strong> UruguayName of the Director:Paola AlbéEmail-address:paola.albe@<strong>Empretec</strong>.org.uyWebsite:www.<strong>Empretec</strong>.org.uyYear of Inception:1989Staff Members:12Number of Entrepreneurs Trainedsince Inception:1,65001Workshops and seminars:• ETW, Intrapreneurship DevelopmentProgramme, Women Entrepreneur,Micro Entrepreneur,Products and Services• Team building, Negotiations,Leadership, ManagementCompetencies.• Sales Techniques, Customer Care,Marketing.• Business Plan DevelopmentWorkshop (based on the ETWcompetencies)• Project management, Servicesmanagement.• Effective organization, TimeManagement, Efficiency andself-management.Advisory:• Business plan development andimplementation• Specialized consultancy (e.g. marketing,finances, and human resources)Highlights of 2010/<strong>2011</strong>Uruguay02In <strong>2011</strong>, in addition to organizing<strong>Empretec</strong> Training Workshops (ETW) andtraining of trainers, Asociación <strong>Empretec</strong>Uruguay developed a new strategyfocusing its efforts primarily on jobcreation through entrepreneurship andtraining of trainers in several cities inUruguay.Asociación <strong>Empretec</strong> Uruguay hasbeen mandated by the government ofUruguay to facilitate the establishment ofnew enterprises throughout the country.<strong>Empretec</strong>’s behavioural component wascrucial for this proposal since Asociación<strong>Empretec</strong> Uruguay is the only institutionin Uruguay offering this component.Asociación <strong>Empretec</strong> Uruguay aims atfacilitating the creation of more than100 new businesses by April of 2012.This project of Asociación <strong>Empretec</strong>Uruguay aims to create jobs for morethan 700 people through the creationof 100 companies. These projects offerAsociación <strong>Empretec</strong> Uruguay anunprecedented opportunity to develop itsproducts for all parts of Uruguay.In this way, Asociación <strong>Empretec</strong> Uruguaymanaged to position itself as theonly institution in Uruguay offering entrepreneurshipproducts and services tovarious areas of the country. In order todo so, Asociación <strong>Empretec</strong> Uruguaycooperates with local and national institutionsas well as public and privateorganizations.68EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryCOLORÍN COLORADOVerónica Viera - Bettina SorrondeguiIn 2009, two young entrepreneurs, Verónica and Bettina,both trained in Textile Design, decided to establish their owncompany producing kids’ clothes with a “touch” of fun. Yet,they did not know how to start their business. In <strong>2011</strong>,following an invitation by ANII(National Agency for Investigationand Innovation), they approached<strong>Empretec</strong> looking for support.All clothes designed by ColorínColorado include some playfulcomponent, thereby making theclothes attractive for kids (forexample: a jacket that looks like aregular jacket but has two hiddenwings in the back and glows in thedark). The women entrepreneursalso emphasized the quality andsafety of the materials (e.g. natural, durable cloths, non-toxictints). However, Verónica and Bettina did not have the capacityto establish a serial production and could not afford tobuy expensive machines and hire people to sew for them.<strong>Empretec</strong> guided them through a process of managingtheir business. Today, both of them focus only on designand not production. This change of focus allowed them toEstablished in 2009ETW taken in <strong>2011</strong>receive financial support of the National Agency for Investigationand Innovation, thereby allowing them to dedicatethemselves full time to develop their idea and turn it into areal business.Concerning capacity building, theEntrepreneurial Behaviour Workshopenabled them to discover theirstrengths and identify weaknessesin order to improve them. “Theworkshop also helped us to getto know other entrepreneurs,”Verónica and Bettina affirm. “Inconclusion, the cooperation with<strong>Empretec</strong> has been excellent andremains a fundamental pillar of ourproject.” Today, Colorín Coloradosells its designs to some of themost important brands for children apparel in the UnitedStates.“Our experience with <strong>Empretec</strong> has been very positive andcontinues to be enriching. The support by the <strong>Empretec</strong>staff regarding capacity building and project managementhas been crucial to our business success.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 69


Name of the Centre:Centro Nacional <strong>Empretec</strong> VenezuelaName of the Director:Oscar De Jesús Murillo OspinaEmail-address:cn<strong>Empretec</strong>venezuela@gmail.comWebsite:www.<strong>Empretec</strong>.org.ve01Products and Services• <strong>Empretec</strong> Entrepreneurial BehaviourWorkshop (6 days).• Business planning workshop for the<strong>Empretec</strong> Programme (4 days).• Strategic planning workshop for the<strong>Empretec</strong> Programme (3 days).• Workshop analyzing the successfulexamples of the <strong>Empretec</strong>Programme.• <strong>Empretec</strong> study tour: Planning of thenext steps after 3 weeks, supervisionafter 3 months, and supervision after6 months.Year of Inception:2008Staff Members:10Number of Entrepreneurs Trainedsince Inception:225Highlights of 2010/<strong>2011</strong>Venezuela02Awareness raising for <strong>Empretec</strong>in VenezuelaIn <strong>2011</strong>, Centro Nacional <strong>Empretec</strong>Venezuela organized ETWs and severalcampaigns in order to raise awarenessfor the <strong>Empretec</strong> Programme. Forinstance, the <strong>Empretec</strong> Centrepresented the <strong>Empretec</strong> Programmeat public institutions with more than100 employees of governmentorganizations attending and atuniversities with more than 500undergraduate and postgraduatestudents attending. Centro Nacional<strong>Empretec</strong> Venezuela also presentedthe <strong>Empretec</strong> Programme to privateenterprises with more than 200 SMEentrepreneurs attending and to theChambers of Industry and Commercewith more than 150 employees of thechambers attending the presentations.Training of trainers for LatinAmerican trainers<strong>Empretec</strong> Venezuela participated in aregional Training of Trainers (ToT) heldin Cartagena, Colombia in early October<strong>2011</strong>. It was an excellent opportunityto meet trainers from other countriesand share experiences on the <strong>Empretec</strong>methodology.70EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesFABRICA DE QUESOS LARA C.AVilma DíazIn July 2009, Vilma approached the Centro Nacional<strong>Empretec</strong> Venezuela with an idea which she had elaboratedover the past five years without realizing it. At the time of the<strong>Empretec</strong> workshop, she worked for a regional governmentagency and was sent to the workshop as part of her workon SMEs.After the workshop, Vilma resigned from her previous postand started her own business in the same month. Using the<strong>Empretec</strong> business plan, Vilma applied for funding and receiveda credit from the organization, FUNDAPYME, whichaims to support new entrepreneurs. The enterprise’s visionis to produce cheese typical in the Venezuelan State of Lara.Established in 2009ETW taken in 2009Today, two years after having established Fabrica de quesosLara c.a., Vilma has teamed up with a business partner inorder to foster the enterprise’s business development. Inaddition, four employees and small machinery assure thedevelopment of Fabrica de quesos Lara c.a.“After having attended the <strong>Empretec</strong> workshop, I decidedto resign from my government post and to implement mybusiness idea by establishing a factory for cheese production.”BORDADOS YAPER C.ANancy DíazEstablished in 2007ETW taken in 2008In 2007, Nancy established her enterprise, a textile stitcherycalled Bordados Yaper. In 2008, she decided to seek businessadvice from the Centro Nacional <strong>Empretec</strong> Venezuelafor her small business. After having attended the <strong>Empretec</strong>workshop, she applied for a credit by using the <strong>Empretec</strong>business plan and received the credit in order to supportthe financial development of her enterprise. Nancy used thecredit to invest more than US$ 45,000 in new machinery.While Nancy had already considered ways of reinforcingthe development of her enterprise, <strong>Empretec</strong> offered herthe possibility to implement these ideas, not only by usingthe <strong>Empretec</strong> business plan but also by adopting characteristicsof entrepreneurial behaviour during the workshop.Today, Bordados Yaper’s staff members have increased to5 employees.“Through the <strong>Empretec</strong> business plan and theentrepreneurial behaviour workshop, <strong>Empretec</strong> helped meto implement my business ideas.”EMPRETEC ANNUAL REPORT <strong>2011</strong> 71


Name of the Centre:VietradeName of the Director:Do Kim LangEmail-address:dklang@vietrade.gov.vnWebsite:www.vietrade.gov.vn01Products and Services• Providing entrepreneurship training -<strong>Empretec</strong> Training Workshops (ETWs)• Providing business planning follow uptraining workshops, in collaborationwith national bank• Transferring Micro-entrepreneurstraining methodology and manual• Implementing Business Linkagesprogramme• Collaborating with CBI exportpromotion training servicesYear of Inception:to be officially launched in 2012Staff Members:5Number of Entrepreneurs Trainedsince Inception:149Viet NamHighlights of 2010/<strong>2011</strong>02Delivering of <strong>Empretec</strong> trainingsDuring 2 years, 7 ETWs were deliveredincluding 3 ETWs organized in Hanoiand 4 ETWs in 4 provinces of Viet Nam:Nghe An, Hoa Binh, Thanh Hoa, Phu Tho.With a total of 149 entrepreneurshave been trained and certifiedas <strong>Empretec</strong>os, among whomwere 82 men and 67 women. 7Business Planning workshops were alsodelivered to Vietnamese <strong>Empretec</strong>os,with 3 BP workshops organized in Hanoiand 4 BP workshops in 4 provinces. 106<strong>Empretec</strong>os have benefited from thistraining.Another important aspect of<strong>Empretec</strong> activities is the training ofnational trainers in order to certify them as<strong>Empretec</strong> national trainers: 3Trainings of trainers (ToT) were organizedin Hanoi in 2010. Continued processof training and monitoring 4 nationaltrainee trainers was made during <strong>2011</strong>.Under direct supervision of international<strong>Empretec</strong> master trainers, each traineetrainer delivered in Vietnamese 3 ETWsin the provinces and independentlydelivered 1 BP workshop in a province.Transfer of <strong>Empretec</strong> methodologyIn 2010, the process of translating andadapting <strong>Empretec</strong> methodology andmaterials into Vietnamese and localcontext was started. The package of<strong>Empretec</strong> training manuals was completelytranslated into Vietnamese andhas been reviewed and progressivelyadapted to the provincial entrepreneurs.The Business Plan competitionThe Business Plan competition wasorganized to all Vietnamese <strong>Empretec</strong>os.9 business plans were submittedand 5 were chosen to the final selectionround. 3 winners were finally identified.Participation in UNCTAD’sWomen in Business Award 2012A provincially based womanentrepreneur, Ms. Nguyen Thi Thufrom Hoa Binh City, was nominatedto participate in UNCTAD’s Women inBusiness Award 2012 and selectedinto the top 10 finalists. Ms. Thu tookthe <strong>Empretec</strong> Training Workshop in<strong>2011</strong>. The final award winner is expectedto be announced in early 2012.72EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoryLACQUER WORLD CO., LTD.Duong Thi Thanh ThuyLacquer World Co. Ltd. was founded in 1999 in Hanoi inan effort by Thuy to commercialize and export beautifullacquer products of handicraft villages, at the same timecreating more jobs and increase incometo rural workers. The company has beenproviding high quality decoration andhandicraft products from lacquer, bakedclay,bamboo, rattan for high diversifieddemands from mostly international clients.What makes her business uniqueis the traditional process of makinglacquer products, from natural andenvironmentally-friendly materials. Thuy has facedchallenges and set-backs when the world economiccrisis started in 2009. The company’srevenues have decreased by 30 percent, many workers have to quit to lookfor more stable jobs. Out from this failure,she learned the lesson to anticipate possiblerisks and plan new business plans aswell as new production methods to betteruse workforce at the minimum productioncost, with a view to providing good qualityproducts at reasonable price during tough economicsituation.Thanks to the <strong>Empretec</strong> workshop, Thuy now knows howto work in a more systematic way with concrete goals andobjectives. Every day when giving assignments toemployees or workers, she always tells them what is theEstablished in 1999ETW taken in 2010purpose of the assignment and the deadline to accomplish thework. She is also practising regularly the persuasion skills withcustomers, underlying the willingness ofcompany to cooperate as long-termpartners and friends. Most importantly, sherealized how necessary it is to figure out inadvance difficulties the companymay face in some situationsand plans to cope with them.Lacquer World has two factoriesof 5,000 m2 in industrial zonessurrounding Hanoi. The company’s maincustomers come from the US (50%), Europe (40%) andthe rest (10%) scatters all over the world. In <strong>2011</strong>, Ms.Thuy is employing 150 workers, with thecapacity to export 15 containers of 40feets per month. The company’s annualrevenues counts up to 2.7 million USD.Thuy is planning to introduce several newdesigns to United States and Middle-Eastmarkets.‘‘Looking back one year after taking the <strong>Empretec</strong> training,I realized how much I have grown up as an entrepreneurand as a company’s leader, in the way I set my businessgoals, plan work schedules, envisage risks and deal withemployees as well as business partners. In a word I wouldlike to say Thank you!’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 73


Name of the Centre:Zambia <strong>Empretec</strong> Centre01• <strong>Empretec</strong> ETWsProducts and Services• Business Management Skills TrainingName of the Director:Gabriel MusentekwaEmail-address:gmusentekwa@zda.org.zmWebsite:http://www.zda.org.zmYear of Inception:2009• Pre-separation Counselling sessions• Business Plan PreparationWorkshops• Business Linkage Programme• National Business IncubatorProgrammeStaff Members:6Number of Entrepreneurs Trainedsince Inception:120ZambiaHighlights of 2010/<strong>2011</strong>02Business Development ServicesProviders (BDSP) ConferenceA BDSP’s conference was organizedon 24 July <strong>2011</strong> to facilitate theformation of a National Business Provider’sAssociation. The conference washeld in Lusaka at the MulungushiInternational Conference Centre (MICC).The participants were mobilzed from allthe nine provinces of the country, anda total number of 70 BDS providersattended the conference. As a resultof the conference, a national BusinessDevelopment Services Providers Associationwas set up. The Association willcollaborate with the <strong>Empretec</strong> centre inthe provision of non-financial services toMSMEs.<strong>Empretec</strong> Zambia and MulungushiUniversity to setup an incubator<strong>Empretec</strong> Zambia signed anagreement with the MulungushiUniversity to establish an incubatorwithin the field of agriculture on theuniversity’s premises. The incubator willbe opened next year with the financialsupport of the Finnish government.ETWs for mining companies’suppliersIn <strong>2011</strong>, <strong>Empretec</strong> Zambia deliveredthree ETWs for suppliers to mining companies’suppliers, under the supervisionof International Trainers from <strong>Empretec</strong>Zimbabwe, that have provided guidanceand coaching to local trainee trainers.74EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesAMCHILE IMPORT & EXPORTEmmanuel KasinsaAmchile import & Export was established in 2004 andis based in Ndola, the provincial capital of CopperbeltProvince of Zambia. The enterprise isinvolved in the transportation of petroleumproducts and environmental works. Theenterprise had been trying to get a contractwith Konkola Copper Mine (KCM), one of thelarge mining companies in Zambia but to noavail.The promoter of the enterprise,Emmanuel, upon hearing of the <strong>Empretec</strong>Training workshop to be conducted inChingola for suppliers and Contractors ofKonkola Copper Mines (KCM), came toattend the interviews and eventually participated in the trainingworkshop. He won the prize for the BCE with highest profit.Established in 2004ETW taken in <strong>2011</strong>At the end of the workshop, some officials from KCM werepresent for the official closing ceremony. It was then thatthe enterprise was given a contract for 5years to collect all the used oils in the plantand process them into oils to be used in thesmelter plant, and also to carry out all thedemolition of the disused structures withinthe plant.‘‘The <strong>Empretec</strong> Training Workshop is a greatopener to greater business opportunities inbusiness circles.’’TOWEZI ENTERPRISEGrace B. KaongaGrace runs a supermarket in the capital city of Lusaka.She started her business in 2000 and attended the <strong>Empretec</strong>ETW in 2010. Talking about how she improved herbusiness after attending the <strong>Empretec</strong> workshop, she pointsout that the two personal entrepreneurial competenciesof Demand for Efficiency and Quality, and Persuasion andNetworking have been instrumental in shaping her businessto be one of the fast growing small supermarkets in Lusaka.Established in 2000ETW taken in 2010To date she has expanded to introduce the butchery andbakery lines within the supermarket. This came aboutafter utilizing the networks created as well as introducingefficiency in the operations and upholding quality of productsbeing sold.‘‘Business does not just grow by accident; it takes adeliberate action to induce the growth.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 75


Name of the Centre:<strong>Empretec</strong> ZimbabweName of the Director:Busi BangoEmail-address:busibango@yahoo.comadmin@<strong>Empretec</strong>.co.zwspb@<strong>Empretec</strong>.co.zwWebsite:www.<strong>Empretec</strong>.co.zw01Products and Services• <strong>Empretec</strong> Entrepreneurship TrainingWorkshop (ETW)• Corporate entrepreneurship training• Micro entrepreneurship training• Youth enrtepreneurship training• Advisory and counselling services• Customer care• Financial management• Research into the SME sector• Information dissemination• Project management• Supply chain training• Access to markets, inputs, fundingand partnersYear of Inception:1992Staff Members:12Highlights of 2010/<strong>2011</strong>Number of Entrepreneurs Trainedsince Inception:15,000Zimbabwe02Entrepreneurship policy dialogue<strong>Empretec</strong> Zimbabwe is, due to itsexcellent reputation in the country,engaged in the entrepreneurshippolicy development process and is in adialogue with several ministries such asthe Ministry for Economic Planning andInvestment Promotion and the Ministryof Education. <strong>Empretec</strong> Zimbabwe isassisting the Ministry of Education inintegrating entrepreneurship into theeducation curriculum in the country.UNDP Zimbabwe has indicated that theywill support the efforts of developinga comprehensive entrepreneurshippolicy in collaboration with <strong>Empretec</strong>Zimbabwe, which is now developinga work plan for the coming years.Training the trainers in neighbouringcountries<strong>Empretec</strong> Zimbabwe has been involvedin training activities in Zambia, where itcontinued to provide assistance to localtrainee trainers engaged in the deliveryof <strong>Empretec</strong> workshops to suppliersof TNCs participating in the linkagesprogramme.Promoting womenentrepreneurship in the art andcraft sector<strong>Empretec</strong> Zimbabwe worked on a proposalfor the provision of engenderedeconomic empowerment programmesto the women in the arts and culturesector to assist artists to penetrate theforeign markets.76EMPRETEC ANNUAL REPORT <strong>2011</strong>


03Success StoriesMEED ENTREPRISES T/A EVENTS-A-RAMATendai Caroline BenzaCaroline always had a passion for doing event managementso she took the time to get into the industry as a marketingand promotions co-ordinator for Zimbabwe Sun Hotels. Sheleft Zimbabwe Sun and ventured into her own business.Unfortunately, as her business grew, she realized shelacked the capacity to become a big player in the industry.She needed some form of entrepreneurship development.She then enrolled for the <strong>Empretec</strong> training and she has noregrets. Whatever lesson she learnt there she put intopractice and saw a further growth in her business. It is thisprogramme which has made her a successful business woman.The programme taught her professionalism and resilienceand made her realize that the sky was the limit for herbusiness. She also ventured into poultry production and aEstablished in 2002ETW taken in 2007retail outlet for ladies clothing.She has weathered the storm and survived the worsteconomic crises. Her business still stands firm in alleconomic problems that the country has experienced.She owes all her success to the <strong>Empretec</strong> training, as thisexperience makes everyone resourceful. One is never limitedin ideas.‘‘A great secret of success is to go through life as a womanwho never gives up. Falling down does not make you afailure; dust yourself, lift your head up high and fight back.The power of persistence is the secret of success.’’OKPATECH INDUSTRIAL SUPPLIERSOkay JakachiraFrom the time Okay took the <strong>Empretec</strong> training, herealized a steady growth of his business Okpatech,despite the business challenges in Zimbabwe. The conceptslearnt have made him overcome these challenges andhis company is moving forward and improving in everyaspect. He is quite encouraged by the skills acquired duringthe <strong>Empretec</strong> workshop. The concepts are very practicaland handy because businesses and economy are veryEstablished in 2000ETW taken in 2006dynamic. He has moved his business from being an officeto an established warehouse. Thanks to <strong>Empretec</strong> even hisstaff has improved their skills in dealing with customers.‘‘You have to be an <strong>Empretec</strong>o in order to strive in businessin Zimbabwe.’’EMPRETEC ANNUAL REPORT <strong>2011</strong> 77


78 EMPRETEC ANNUAL REPORT <strong>2011</strong>


PART 3:EMPRETECCENTRESEMPRETEC ANNUAL REPORT <strong>2011</strong> 79


List of <strong>Empretec</strong> Centers (alphabetical order)<strong>Empretec</strong> Angola(Business association)Host institution: In progress<strong>Empretec</strong> Argentina Foundation(Foundation)Host institution: Banco de la Naciónhttp://www.empretec.org.ar/<strong>Empretec</strong> Benin - CePEPE(Association d’utilité publique)Host institution: Business associationhttp://www.cepepe.org/Enterprise Botswana(Private consultancy company)Host institution: Private firmSEBRAE - Brazilian Service of Supportfor Micro and Small Enterprises(Private Entity of public interest)Host institution: Government SMEdevelopment agencyhttp://www.sebrae.com.br/<strong>Empretec</strong> Chile(Foundation)Host institution: Universidad Mayorhttp://www.empretec.cl/CAFAM (Caja de CompensaciónFamiliar) - Centro <strong>Empretec</strong> Colombia(Not-for-profit private entity)Host institution: Social security agencyhttp://www.cafam.com.co/<strong>Empretec</strong> Dominican Republic(Programme)Host institution: Centro de Exportacióne Inversión de la República Dominicanahttp://www.empretec.org.do/<strong>Empretec</strong> Ghana Foundation(Company limited by guarantee)Host institution: Private firmAsociación de Gerentes de Guatemala -Centro de Desarrollo Empresarial(Not-for-profit association)Host institution: Business associationhttp://agg.org.gt/<strong>Empretec</strong> Guyana Centre(Not-for-profit company)Host institution: Non-governmental organizationhttp://www.empretecguyana.org/<strong>Empretec</strong> Jordan Programme(Programme implemented under the BusinessDevelopment Centre, a not-for-profit company)Host institution: Non-governmental organizationhttp://www.empretecjordan.org/Programme <strong>Empretec</strong> Maroc(Programme)Host institution: In progress<strong>Empretec</strong> Mauritius(Non-governmental organization)Host institution: Non-governmental organizationhttp://www.empretecmauritius.org/<strong>Empretec</strong> Mozambique Foundation(Private organization created by theGovernment after the end of a United NationsDevelopment Programme SME development project)Host institution: Private firm<strong>Empretec</strong> Nigeria Foundation(Not-for-profit organization)Host institution: Non-governmental organizationhttp://empretecnigeriafoundation.org/Romania <strong>Empretec</strong> Centre(Programme run by the National Agencyfor SMEs under the Ministry for SMEs, Trade,Tourism and Liberal Professions)Host institution: Government programmehttp://www.aippimm.ro/categorie/centrul-empretec/Centre de services de l’APROSI -Senegal(National agency department)Host institution: Government programmehttp://www.projectboole.net/government/APROSI.htm<strong>Empretec</strong> South AfricaHost institution: Small Enterprise Development Agency(SEDA)http://www.seda.org.za<strong>Empretec</strong> TanzaniaHost institution: Small Industries Development Organization(SIDO)http://www.sido.go.tzEnterprise Uganda(Private institution. Funding for the initial project camefrom donors, through the United Nations DevelopmentProgramme, to the Government.)Host institution: Private firmhttp://www.enterprise.co.ug/Asociación <strong>Empretec</strong> Uruguay(Not-for-profit organization)Host institution: Banco de la Repúblicahttp://www.empretec.org.uy/Centro Nacional <strong>Empretec</strong> Venezuela(Foundation)Host institution: Non-governmental organizationhttp://www.empretec.org.veCONQUITO - EcuadorHost institution: Agencia Metropolitana de PromociónEconómicá CONQUITOhttp://www.conquito.org.ecFUNDEMAS - El Salvador(NGO - Non-Governmental Organization)Host institution: Associationhttp://www.fundemas.org/Enterprise Ethiopia(Programme Office transferred to theDevelopment Sector Institute)Host institution: Government agency80EMPRETEC ANNUAL REPORT <strong>2011</strong><strong>Empretec</strong> Palestine Programme(International donor-funded programmehosted by a local institution)Host institution: In progressFundación <strong>Empretec</strong> Panamá(Non-governmental and not-for-profit organization)Host institution: Non-governmental organizationhttp://www.empretecpanama.orgCentro <strong>Empretec</strong> Peru – Instituto Peruanode Acción Empresarial(Not-for-profit organization)Host institution: Non-governmental organizationhttp://empretec.pe/<strong>Empretec</strong> VietnamHost institution: Vietradehttp://www.vietrade.gov.vnZambia <strong>Empretec</strong> CentreHost institution: Zambia Development Agency (ZDA)http://www.zda.org.zm<strong>Empretec</strong> Zimbabwe(Trust)Host institution: Non-governmental organizationhttp://www.empretec.co.zw/


<strong>Empretec</strong> – Requests of new installationsAfricaAngolaBurkina FasoCamerounCongoEgyptKenyaLiberiaRwandaSudanTogoLatin & Central AmericaNicaraguaAsiaIndonesiaIranPakistanSri LankaEastern Europe & CISCountriesMoldovaRussian FederationMiddle EastOmanOccupied Territory of PalestineSaudi ArabiaSyriaEMPRETEC ANNUAL REPORT <strong>2011</strong> 81


82EMPRETEC ANNUAL REPORT <strong>2011</strong>


<strong>Empretec</strong> team in Geneva is led by Ms. Fiorina Mugione, Chief, Entrepreneurship Section, under the overall supervision of Ms. TatianaKrylova, Head, Enterprise Development Branch. Team members are: Ms. Stephania Bonilla, Ms. Fulvia Farinelli, Ms. Noelia GarciaNebra, Mr. Lorenzo Tosini, and Mr. Peter Navarrette.Contacts:<strong>Empretec</strong> ProgrammeUNCTADPalais des NationsCH-1211 Geneva 10SwitzerlandTel: (+41) 22 917 5507Fax: (+41) 22 917 0122empretec@unctad.orgPHOTO CREDITP5-6, 20-21: © Fotolia.comUnited Nations photo:Page 2-3, 8, 14-19, 22-74: UN PhotoEMPRETEC ANNUAL REPORT <strong>2011</strong> 83

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