CANADA VISUAL STANDARDS GUIDE - LowesLink

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1Canadian Content Management Guidelines Lowe’s July 2006TABLE OF CONTENTS3 Advertising Requirements5 Content Management Guidelines6 Vendor Responsibilities7 Colour Image Specifications9 Copy Specifications9 Logo Specifications10 Colour Proofing Specifications11 Standards for Colour Proofs12 Appendix A
2Canada Content Management Guidelines Lowe’s July 2006Lowe's has established guidelines for Content Management to ensure consistency and accuracy of media assets. Content is definedas photography, product copy specifications and logos for advertising purposes.Our vendors are responsible for providing Lowe's with photography and advertising information according to the specificationsoutlined in this guide. A list of qualified photography studios is printed in the back of this guide. Lowe's strongly recommendsthe use of these studios when working on Lowe's projects, as they are familiar with our standards and naming conventions.William D. RobinsonPresidentLowe’s Companies Canada, ULC
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CANADA VISUAL STANDARDS GUIDE - LowesLink

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