O Icheke National Campaign Plan - CONCURRENT SEXUAL ...

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National Campaign Plan: Multiple Concurrent Partnerships 165. ROLLING OUT THE CAMPAIGN5.1 Importance of LeadershipThe fundamental shifts in behaviour and the social and environmental factors that drive MCP will requirevocal and concerted leadership in all sectors and from the highest level to the village level. The campaign willhave the greatest chance of success if political, traditional, faith and civil society leaders:Use every opportunity to talk about MCP;Support mainstreaming of MCP messaging in their institutions’ or sectors’ daily activities;Talk publicly about how and why sticking to one partner can turn back the spread of HIV transmissionand affirm their belief that behaviour change is possible;Demand action on the social and environmental factors that drive MCP;Initiate debate about the drivers of MCP and generate solutions;Discuss HIV and MCP as a social issues, with social solutions;Engage personally in driving needed social change;Advocate for supportive policy interventions and changes; andBecome personally involved in mobilizing the resources needed to bring about changes in norms andbehaviour and build capacity to roll out the campaign.The campaign is unlikely to succeed if it shies away from potentially controversial issues relating to societalnorms that contribute to the practice of MCP. Sensitization and advocacy efforts will be conducted in amanner respectful of traditional values, but will also adopt a ‘business unusual’ approach where previouslytaboo subjects are brought out into the open where necessary.5.2 SensitizationIn order to achieve this leadership, the campaign issues need to be placed at the top of key policy, social andresource agendas. The first step in the rollout of the campaign will be the recruitment of a team of ‘MCPambassadors’: acceptable, credible opinion leaders who can address, sensitize and engage key individuals andinstitutions, including the Office of the President, the Values Commission, Parliament, the House of Chiefs, theNational AIDS Council, the faith-based community, the Men’s Sector, and the Ministries of Health, Education,Youth, Sports and Culture, and Local Government.The MCP ambassadors will mobilize key focal points within these sectors and institutions and work withthem to determine how they can mainstream MCP messages, promote debate about behaviour changeand social issues related to MCP and advocate for social and policy change. At the same time, tailoredMCP sensitization packs and toolkits will be made available to different sectors with information, scripts,presentations and materials that they can use to disseminate campaign messages, and additional resource andsupport requirements will be identified.The ambassadors and others leading the engagement of key sectors in the campaign rollout will take care topromote involvement in the campaign to leaders, and through them to foot-soldiers, within each sector orinstitution in ways that demonstrate the benefits of getting involved and integrating MCP messaging into theiractivities and address concerns about the costs of participating.
National Campaign Plan: Multiple Concurrent Partnerships 175.3 Management and CoordinationThe campaign will be managed and coordinated through existing national- and district-level structures, underthe leadership of NACA.5.3.1 National LevelAt national level, a campaign coordinating unit will be established in the BCIC Division of NACA, staffed bypersonnel on secondment. The campaign coordinating unit will comprise the following staff members:National Campaign Coordinator, responsible for overall campaign management, including overseeingthe rollout of the campaign at national- and district-levels, managing the campaign coordinating unit,and supporting the advocacy efforts of campaign Ambassadors;National Campaign Support Officer / IEC Officer, responsible for working at the national level withrelevant government and civil society partners to integrate MCP messages into existing and plannedactivities, and for working with the media;Two (2) District Support Officers, responsible for providing support to district stakeholders indeveloping district campaign plans, providing training and other technical assistance, and managinginformation flows between the centre and districts; andMonitoring & Evaluation Officer, responsible for documenting the implementation and success of thecampaign against its performance indicators.The campaign coordinating unit will be supported by the lead technical agency. This entity will provide technicalassistance across the various dimensions of the campaign, and will have specific responsibilities for leadingthe development of messages that can be used by the range of partners involved in the campaign (in orderto ensure that consistent messaging is used throughout the country) and for conducting research and somemonitoring and evaluation activities. PSI has been selected as the lead technical agency for this campaign.For advocacy and sensitization efforts, the campaign coordinating unit will be supported by the MCPambassadors described above.The campaign coordinating unit will report its progress regularly to the National HIV Prevention TechnicalAdvisory Committee (TAC) and other relevant structures. The TAC has already constituted an MCP CampaignSub-Committee, which includes the Ministries of Health, Local Government, Youth, Sport, and Culture, andEducation, ACHAP, PSI, Tebelopele, Pathfinder International, BOCAIP and UNICEF. This sub-committee willcontinue to play an active role in supporting the work of the campaign.Figure 5-1 depicts the national management and coordination structure.
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