O Icheke National Campaign Plan - CONCURRENT SEXUAL ...

National Campaign Plan: Multiple Concurrent PartnershipsiiiMCP messages and adapt communications materials, enabling the campaign to reach youth and adults, malesand females, rural and urban populations, poorer and more affluent people.From the outset, there will be a focus on engaging leaders at national and community level and sensitizingand supporting partner institutions. Sensitization and advocacy efforts will be spearheaded by a team of‘MCP Ambassadors’, acceptable, credible opinion leaders who can engage key individuals and institutions inthe campaign to reduce MCP.The campaign will be characterised by a strong visual identity and a consistent central message, but specificmessages for different target audiences will evolve as the campaign progresses, to maintain interest andprovide solutions to the needs and challenges target groups face as they gain awareness, reflect and attemptto change and maintain behaviour.The campaign will be led and coordinated by NACA through a dedicated campaign unit, supported by a leadtechnical agency (PSI). Rollout of the campaign at district level will work through Ministry of Local Governmentstructures including District AIDS Coordinating Offices and District Multi-Sectoral AIDS Committees.