O Icheke National Campaign Plan - CONCURRENT SEXUAL ...

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National Campaign Plan: Multiple Concurrent Partnerships 18National levelFigure 5-1 Proposed national management and coordination structuresNational HIVPreventionTechnical AdvisoryCommitteeTAC MCPsubcommitteereportingadviceCampaignCoordinatingUnitsupportNACAsupportLead TechnicalAgencyCampaignAmbassadors5.3.2 District LevelThe structure of management and coordination at the district level is similar to the structure at the nationallevel. The Office of the District AIDS Coordinator (DAC) will assume overall leadership for MCP activities atthe district level. There will not be full-time MCP campaign personnel at district level, but DACs will identifykey personnel (such as the Health Education Officer, Monitoring and Evaluation Officer, Assistant DAC andPeace Corps Volunteers) who can dedicate a proportion of their time to the campaign and form a districtcampaign coordination team. This will include a district campaign coordinator who will be nominated fromthe district campaign team and who will report on MCP campaign progress to the DAC. The work of theseteams will be supported by existing structures such as the IEC Technical Working Groups of the DistrictMulti-Sectoral HIV/AIDS Committee. The teams will also be responsible for mobilizing Village Multi-sectoralHIV/AIDS Committees (VMSACs) and Village Health Committees. The district campaign coordinators willpresent monthly progress reports to the national campaign coordinating unit through the Ministry of LocalGovernment.Once nominated, district campaign coordinators will attend a national training workshop and will receive supportfrom the national campaign coordinating unit to sensitize key district stakeholders and develop districtcampaign rollout plans. The motivation of the district campaign coordinators will be key to the campaign’ssuccess, so the national campaign coordinating unit will be charged with ensuring that district coordinatorscan access the resources they need, receive recognition and (non-monetary) reward for their efforts, and arelistened to rather than imposed upon.Figure 5-2 describes the district management and coordination structures.
National Campaign Plan: Multiple Concurrent Partnerships 19Figure 5-2 District management and coordination structuresThe primary responsibilities of the district campaign teams will include development of district workplans andbudgets, mobilization of district stakeholders to get involved in the campaign, coordination of MCP activitiesto ensure cohesive messaging and avoid duplication, adaptation of national materials to meet local needs anddisbursement of funds. District campaign teams will engage stakeholders with technical expertise and targetgroup insight including youth officers, social workers, public health specialists and CBO / FBO personnel.District rollout plans will identify steps to be taken and resources required to:Engage district and village leaders personally in reducing MCP and addressing the factors that drive MCP;Sensitize stakeholders across sectors and equip them with the information and tools they need todisseminate MCP messages and address related campaign themes; this includes Chiefs, DistrictCouncils, District Development Committees (DDCs), health workers, schools (teachers, PTAs), churchesand FBOs, the Men’s Sector, youth groups, sports and cultural clubs / groups, Business Councils, andCBOs projects in all development sectors;Reinforce the MCP messages in the national media by integrating MCP into the regular activities ofinstitutions and projects at the community level;Equip those key individuals to whom others look for information and advice have with sufficientinformation and materials about HIV and MCP to answer questions; these key campaign alliesare likely to include Chiefs, District Councillors, DMSAC members, DDC members, teachers, pastors,health workers, community nurses, VCT counsellors, lay counsellors, youth leaders, peer educators andCBO workers;Make the campaign highly visible in people’s everyday lives using campaign branding: plans should quantifythe amount of branding items needed; andPromote debate about the key campaign themes, including MCP and HIV risk, the acceptability of talkingabout sex, the unacceptability of old men having sex with young girls, MCP as a social issue requiringsocial solutions, the importance of parent-child communications, gender relations, relationships, and whatit means to be a man or woman are in DMSAC meetings, kgotla meetings, community events, communitytheatre, counselling and inter-personal settings, peer education projects, schools, church sermons andfaith, youth and men’s sector groups or clubs.
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