12.07.2015 Views

Cover Letter Guide - Students - University of Saskatchewan

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Using Social Media In Your Job SearchWith recruiters leveraging social media to research potential candidates it is becoming increasingly important that you manage the presence you haveonline via Google, Facebook, Twitter, LinkedIn, etc. When you Google your name, what search results are generated? Inappropriate web content can bevery damaging to your job search. Remember, once hired, it is never appropriate to post comments or information about your company without youremployer’s consent. The SECC has compiled a list <strong>of</strong> social media websites where you can manage what information is published about you onlineand some tips to consider when using these websites.FacebookTraditionally used as a tool to connect with friends, Facebook is sometimes being used by employers to reach out to prospective jobseekers. Because <strong>of</strong> the informal nature <strong>of</strong> this tool, it’s possible that you or your friends may have posted material that may not beappropriate for the world <strong>of</strong> work. Here are a few tips for ensuring that your Facebook pr<strong>of</strong>ile does not deter employers from eliminatingyou from the recruitment process.•¡Change your privacy settings to “Friends only” so that your information remains private•¡Choose an appropriate pr<strong>of</strong>ile picture as it will appear in search results•¡Monitoring your online presence does not end once you have secured employment. Be sure to cautiously consider adding your newcolleagues to your Facebook friends’ list. It may be more appropriate to add them on LinkedIn.LinkedInDescribed as the “pr<strong>of</strong>essional version <strong>of</strong> Facebook”, LinkedIn allows you to upload your resumé and connect with pr<strong>of</strong>essionals locallyand around the world. The SECC highly recommends LinkedIn pr<strong>of</strong>iles for connecting with employers. LinkedIn <strong>of</strong>fers several strategiesfor making the most <strong>of</strong> your pr<strong>of</strong>ile in their Learning Centre called How to Build a Pr<strong>of</strong>essional Student LinkedIn Pr<strong>of</strong>ile found at http://careerservices.linkedin.com/Build-A-Pr<strong>of</strong>essional-Pr<strong>of</strong>ile.pdf. You can also search thousands <strong>of</strong> student internships and jobs for graduates onLinkedIn by visiting http://www.linkedin.com/studentjobs.TwitterA tool used for microblogging (a web post no longer than 140 characters) which could include a comment, link, video or picture and canbe highly valuable in your job search if used properly. Twitter is a great way to let employers know exactly what kind <strong>of</strong> job opportunitiesyou are seeking and it is helpful in showcasing your pr<strong>of</strong>essional personality.•¡Have an appropriate account photo•¡Develop a well written bio that describes your career objectives and could include various areas <strong>of</strong> interest or unique hobbies•¡Tweet relevant, upbeat, useful pieces <strong>of</strong> information such as interesting/inspiring articles and videos•¡Follow and engage with companies that interest youStay in the loop via the SECC’s social media outlets to receive up to date information on managing your career and job search!www.usask.ca/secc 5

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