This Month - Institute of Videography

The official publication of the Institute of Videography Issue 148 - May 2007 - £3.50also thismonthAudio File -Sennheisershotgun micreviewByPhil JanvierAnimationConstructionKit reviewByBrian JenkinsonVideoArtisan -Marketing &PromotionByKevin CookINSTITUTE OFVIDEOGRAPHY

ForewordINSTITUTE OFVIDEOGRAPHYContactsAdministration& Membership EnquiriesPO Box 625, Loughton,Essex IG10 3GZ United Kingdome: info@iov.co.ukt: 0845 741 3626 (UK)t: +44 (0) 20 8502 3817 (Int.)Executive AdministratorKevin Cook F.Inst.V.e: kevin.cook@iov.co.ukt: 020 8502 3817Membership SecretaryMartin Bakere: martin.baker@iov.co.ukt: 020 8502 3817Executive ChairmanSteven Abrams F.Inst.V.2 Ingledene Road,Liverpool L18 3HJe: steve.abrams@iov.co.ukt: 0151 722 6692TreasurerSteven Abrams F.Inst.V.2 Ingledene Road,Liverpool L18 3HJe: steve.abrams@iov.co.ukt: 0151 722 6692Arbitration OfficerRon Lee F.Inst.V.13 Coleridge Avenue, Dentons Green, StHelens, Lancashire WA10 6RNe: ron.lee@iov.co.ukt: 0871 8713112(Calls to this number cost10p per minute)Assessment AdministratorChris Waterlow F.Inst.V.78 Portland Road,Bromley, Kent BR1 5AZe: chris.waterlow@iov.co.ukt: 020 8851 0105Institute of Videography LtdExecutive CommitteeDerek Latimer F.Inst.V.Ron Lee F.Inst.V.Steven Abrams F.Inst.V.Peter Snell M.M.Inst.V.Mark QuinnChris Waterlow F.Inst.V.Published By:IOV FOCUS Ltd174 Roding Road, Loughton,Essex IG10 3BS United Kingdome: focus@iov.co.ukt: +44 (0)20 8502 3817Editor: Kevin Cook F.Inst.V.News Editor: Martin BakerFOCUS magazine contents, and its logo,and the Institute Logo, are copyright ofthe Institute of Videography Ltd.While we make every effort to ensureaccuracy, we cannot take responsibilityfor losses resulting from publishing errorsof any kind, howsoever caused.IOV2007, IOV2008 and IOV2009are trading names forIOV Focus LtdA Prize for theBiggest Kid!I was certainly not alone inwanting to be one of the earlyowners of the new PlayStation 3.I’d been looking forward to it’slaunch for the past two years andhave been disappointed by thevarious delays in it getting tomarket. Anyway, by the timethat it did actually launch inMarch I’d managed to squirrelaway enough pocket money tobuy one. I didn’t camp outsidemy local Woolworths, but did thelazy thing by pre-ordering onefrom Amazon.But what does a 44-year oldman want with a games console?Again, I am not alone - as themain group of early buyers arejust like me - well maybe a littleyounger!I can’t deny that I’ve alsobought a couple of games for it,but my main reason for buyingthe PS3 was that it’s a Blu-RayHD player as well - a point whichshould not have escaped you.Sure, compared to othergames machines its expensive -and living in the UK its going tobe more expensive thananywhere else! According to theWeekend Journal’s Arbitragecolumn - the UK - or moreprecisely London, is officially themost expensive place to own the60 GB version of PS3 (the onlyversion available on launch). InHong Kong they are availablefrom as little as €363. In NewYork they creep up to €487, andRome gets closer at €599.Running a very close second isParis - at €600. London came inat a hefty €627!OK - maybe I am a big kid -but I do have ulterior motives.First of all it allowed me to justifyan upgrade to the home TV withthe boss - just so I could fullyappreciate my new toy!Secondly, I think getting Blu-RayThis MonthThe CookRetortFEATURES14 Little Hard CaseZulqar Cheema’s review of Sony’s HVR-DR60 Hard Disk Recorder16 The Write StuffReview of ShowStopperFX’s Animation Construction Kit by Brian Jenkinson20 Video ArtisanPart 10 of the series - Marketing & Promotiondiscs to play on PS3sis going to be one ofthe major challengesto our market in the next 12-months. If you don’t rememberthe situation when standardDVDs first hit the streets and therace to be able to deliver aplayable disc on PS2, then youmight not appreciate what I’msaying here. Believe me - this isgoing to be no lesser challenge -and having something to testmy, and other members,creations on is going to be abonus.This brings me neatly onto alittle challenge - in that Focus isgoing to offer a prize of a box of10 Sony blank recordable Blu-Ray discs to the first member tosend me one of their HDcreations that will successfullyplay on my PlayStation 3.Remember - it has to be Blu-Rayand HD - with a minimumduration of 30-mins and it has toplay faultlessly. I’m not fussedabout the content or productionvalues in this instance - justwhether you can createsomething that I’ve got a strongsuspicion your customers will beasking for in the coming months.The lucky winner will also getinterviewed in Focus as to howthey achieved it - so you’ll get abit of free PR too! Please send toKevin Cook, Blu-RayCompetition, PO Box 625,Loughton, Essex IG10 3GZ.Oh, and for those that areinterested, the two games I’vegot (for research purposes) areMotor Storm and Resistance: Fallof Man. Wicked! Kevin CookREGULAR ITEMS5 IOV News IOV and Industry News plus Local IOV Meeting reports18 Audio File Phil Janvier’s column on all things audio25 Classified Ads Sales & Wants / Products & Services27 Trade Directory Subscribing Manufacturers & Suppliers30 The List The Register of Qualified Memberswww.iov.com Focus Magazine May 2007 3

Industry NewsIOV NewsIndustry, Technology & Regional NewsNEW! Lower Price PPL Licences- now available online!Ordering PPL licences throughthe IOV has now become evencheaper and easier!Following further negotiationswith PPL, the bulk rate has nowbeen dropped and the minimumorder rate (5 licences) has beenTwo ImportantIOV EventsThere are two local IOV meetingscoming up this month whichmembers and non-members arewelcome to attend.IOV MeetingMidlandsFirstly, the Midlands region (Area6) will be holding a meeting onWednesday 2nd May (7.30pm),at the Swan Hotel, Coleshill.This is being organised by ChrisNorth, who has taken up thechallenge of getting the areaback on course for having regularmeetings throughout the year.The subject for the 2nd willbe a talk on sound recording,given by Peter Knowles of TotalAudio Solutions. Chris added:“Peter has worked as seniorsound recordist on major TVprogrammes and in film, so itshould be a good evening and Ireduced from £9.40 inc. VAT to£4 inc. VAT each. That’s 70p perlicence cheaper than the old bulkrate where you had to buy aminimum of 50 licences!In addition to this, the IOVhas introduced a online orderinghope that we will be able to get adecent attendance. We will alsohave a short discussion aboutfuture venues in view of the costof the Swan - and whethermembers would preferalternative venues.”The full address is The Swan,High Street, Coleshill,Birmingham B46 3BL. If youhave any questions pleasecontact Chris North on 01530836700.Vinten EventBury St EdmundsAlso taking place at 7.30pm on2nd May will be an open invite toall members and non-membersin the East Anglia (Area 7) for atour and meeting at CameraDynamic’s premises(manufacturers of the Vintenrange of tripods and camerasupport systems) in Bury StEdmunds, Suffolk.Apart from getting a guidedfacility throughPay Pal - makingthe processquicker andeasier for videographers wantingto dub commercial music ontoprivate function productions.This offer and facility is opento both members and nonmembersalike. Simply go towww.iov.co.uk/ppl....and a PPI Licencediscount forIrish Members!Following initial talks with PPI(who licence the use ofcommercial music in Ireland),they have initially offered IOVmembers a 5% discount on their2nd and 3rd tier licences.PPI has a different system tothe UK’s PPL - in thatvideographers buy annuallicences depending on thenumber of productions andcopies they make. However, thecover is the same - in thatvideographers can dubcommercial tracks on privatefunction productions withoutgaining prior permissions.As soon as these initial talkshave been completed - and theapplication process established -all Irish members will be notifiedthrough the normal channels. Kevin Cook F.Inst.V.IOV Executive Administratorkevin.cook@iov.co.uktour of the Vinten factory - plusnibbles and some freebies -visitors will also get a chance tosee some of the newdevelopments in camerasupport systems.The other purpose of thisevent is to establish moreregular IOV meetings in thisregion. There will be nopressure - but we will try to finda small team of members whoare willing and able to organiselocal activities within Area 7.We appreciate that this is a bigarea - with difficult roadnetworks, but feel that Bury StEdmunds is pretty much in thecentre of the area - and a goodplace to start this quest!The full address for thismeeting is, Camera DynamicsLimited, Western Way, Bury StEdmunds, Suffolk IP33 3TB. If youhave any questions relating to thisevent please contact Kevin Cookon 020 8502 3817 or by email -kevin.cook@iov.co.uk. Assessment ResultsThe Assessment Panel met on 4April 2007 when the followingawards were made:Corporate MembershipGalton & Rostance(Southampton)Fellow MembershipDavid Haynes F.Inst.V.(Brandon, Suffolk)Master MembershipAndrew Cussens M.M.Inst.V.(London)Shaun Lawson M.M.Inst.V.(Great Yarmouth, Norfolk)Ian Melding M.M.Inst.V.(Neath & Port Talbot, West Glamorgan)John Lawton M.M.Inst.V.(Glasgow)Congratulations to those above.We had eleven applications thistime, with a mixed bag of subjectsfrom the usual weddings tocaravan parks to junior AmericanFootball! In general thestandards seem to be rising again.However, there are still somepeople who do not appear tounderstand the whole essence ofassessment and why certaincriteria are put in place. Thesecriteria are not there for theamusement of the assessors, norshould they be taken lightly.There is a reason behind each andevery one and they all serve as ameans to an end.The next cut-off date forassessments is 31 May 2007. Anywork not received by that date willnot be included in the Junemeeting. Remember, the cut-offdate is not to be considered thelast day of posting. Please alsoensure that you read and completethe application form fully, and thatincludes making sure thatyou send in the correct fee! Chris Waterlow F.Inst.V.Assessment Administratorchris.waterlow@iov.co.ukOnline Joiningand RenewalIt’s now become even easier tojoin the IOV, or renew yourmembership, with our onlinepayment facility.Those wishing to join the IOVonline can complete theirapplication by visiting -www.iov.co.uk/join. Those wishingto renew their membership online(Corporate, Ordinary and Student),can do so at www.iov.co.uk/renew.The payment facility is setup with Pay Pal - so we canaccept all major credit and debitcards securely. www.iov.com Focus Magazine May 2007 5

Industry NewsNew BluPod3 gets Joosted!Responding to a rapidly growingmarket demand throughoutEurope, Sony has announced thelatest addition to a Blu-ray Discfamily including High Definitiongaming, editing and now, the‘ultimate’ home theatreexperience. Sony claims that theBDP-S1E represents one of thecompany’s most powerful andintelligent consumer audio andvideo equipment device everdeveloped - the player sets newstandards in High Definitionaudiovisual playback of movies.The BDP-S1E is designed tointegrate seamlessly withinSony’s BRAVIA Theatre conceptto produce one of the mostengaging entertainmentexperiences ever developed.Film lovers will relish 24p TrueCinema incorporated into thisBlu-ray Disc player. Cinecameras film at 24 frames persecond, but televisions operateat a higher frame rate, soconversion has traditionally beennecessary. The result is a 4%discrepancy from the original –the film on TV actually runs 4%faster than the original, and thesoundtrack rises by 4% in pitch.When the BDP-S1E is connectedto a TV with 24p capabilities suchas the ‘BRAVIA’ D3000 series,the original 24 frames per secondare displayed just as the camerafirst recorded them. You see,and hear, exactly what youshould - exactly as the directorintended. With over 250 moviesavailable on Blu-ray Disc inEurope, customers can beconfident that they tastes arecatered for.The BDP-S1E player provides1920 x 1080p (progressive) HighDefinition video for Blu-ray Disctitles, but don’t worry about thatimpressive home movie collectionyou’re so proud of - when playingyour existing DVD library on theBDP-S1E, a 1080p videoupscaling facility takes your oldmovies out of the DVD-Videodomain and represents themwith a new lustre and characterthat is closer to HD resolution.“Just as Blu-ray Disc is set torevolutionise the homeentertainment market, this newplayer sets a fresh aspirationalbenchmark in the Europeanmarket,” comments JonathanWhite, Head of TV and HomeVideo Group at Sony UK.“ Withits rich feature set, fantasticdesign and stunning picturequality, the BDP-S1E sets thestandard for a Blu-ray player inthe discerning AV enthusiastmarket.”Behind the slimline aluminiumand genuine glass finishedexterior, lies a level of intelligentoperation seldom seen in theconsumer equipment market.Developed as an integral part ofthe Sony ‘BRAVIA’ Theatreconcept, synchronisation of theBDP-S1E player alongside SonyBRAVIA TVs, HiFi systems andreceivers is as simple as pressingone button and the BRAVIATheatre Sync function does awaywith the need for confusingnavigation of multiple hardwarecontrols. Within minutes oftaking the player from its box, itwill lie at the heart of an HDhome theatre system whilecomplementing the interiordesign around it.Recognising the importance ofthe audio component within theHD world, the BDP-S1E providesup to 8-channels ofuncompressed linear PCM digitalaudio output via HDMI, as well asDolby Digital Plus.The adoption of ‘x.v.Colour’ (Sony’simplementation of the xvYCC videosignal standard) is anotherillustration of the company’sdetermination to raise the bar inEuropean HD home entertainment.Consumers can now enjoy up toapproximately twice the colour ofsRGB when playing back discsrecorded with AVC-HD camcorders.The player supports a diversityof high quality video codecs,including MPEG2, MPEG4-AVCand VC1. HDMI interfacesensure the broadest level ofdevice interoperability, whilst forowners of HDTVs without HDMI,an analogue component outputfor 1080i (interlace) is includedas a standard feature. Theplayer supports BD-ROM, AVC-HD, CD and DVD playback fromDVD/DVD±R/±RW encoded discsas well as MP3 audio files andJPEG images stored on DVD±R/±RW discs.The Sony BDP-S1E will beavailable throughout Europe fromsummer 2007 - estimated retailprice will be £899 (inc. VAT).For further details contact Aimee Lakeat Sony on 01932 816417. Or emailaimee.lake@eu.sony.com.Pod3.tv (formerlythamesvalleypod.tv), claiming tobe the UK’s fastest growingvideo-podcast webTV company,has signed a deal to license theiroriginal content to Joost, theinnovative online TV distributionplatform. Both companies aim torepresent leading-edge 21stCentury TV. Pod3.tv waslaunched 1st June 2006 andalready delivers thousands ofcommercially sponsored originalshows each month as videopodcasts. Under the terms ofthe deal, pod3.tv will make all ofits shows available throughJoost, as well as video podcastdownloads from pod3.tv.“This is very exciting for us,”says Neil Fairbrother, IOVmember and founder of pod3.tv.“We very much regard ourselvesas a 21st Century TV companyand this deal confirms that view.This kind of deal shows the wayahead for TV entertainment, 20thCentury TV is dead, it justdoesn’t know it yet!”Yvette Alberdingkthijm,executive vice president ofcontent strategy and acquisitionat Joost said: “Pod3.tv is alreadyproving itself as an innovative TVLess Stage NoiseSennheiser has engineered a newmicrophone head for its top-ofthe-rangeRF wirelessmicrophone, the SKM 5200. TheMD 5235 mic head is anextremely rugged dynamiccapsule with a great sound thateasily cuts through high on-stagelevels. The new mic head can beused with all handheldtransmitters of Sennheiser's5000 Series - the SKM 5000,SKM 5000 N and the latestmodel, SKM 5200.The new microphone headmakes the SKM 5200 even moreversatile. This is the ninthcapsule available for thehandheld transmitter, making itthe ideal professional tool forcovering any application andmicing requirement. PaulNunnington, Sennheiser'sproduct manager for professionalsystems explains: "The SKM5200 was able to cover ancontent provider and as such weat Joost are pleased to bepartnering with theorganisation.”“The Joost platform is reallyamazing - we were reallyimpressed when Joost gave us apreview some months ago,” saysTim Dyer, Director for pod3.tv.“We offer a wide range ofprogramming already and arelooking forward to deliveringmore new and innovativeprogramming through the Joostplatform later in the year.”Pod3.tv was the brainchild ofNeil Fairbrother, who created thesixth fastest-growing UK brand in2002 (Langley-based, NeosNetworks) where he inventedLiquid Bandwidth business-tobusinesstelecoms service. Neilleft when Neos was sold in 2003.Neil had the idea forThamesvalleypod.tv at aplanning meeting of MaidenheadEcademy – a networking meetingof local businesses that meetsmonthly at Norden Farm. Firstround of funding was secured inthe summer 2006 from MusicSystems Ltd, now rebranded aspod3av.com.For further information either visitwww.pod3.tv or contact IOV member,Neil Fairbrother, on 07866 673365.enormous range ofapplications, but therewasn't a capsulespecifically designed forvocals on very loudstages. The MD 5235has been tailored to thisneed. It is based on thesuccessful evolution 935 vocalmicrophone, and combines thepronounced presence and vocal'punch' of this cardioiddynamic microphonewith the superior RFwireless transmissionof the SKM 5200. TheMD 5235 ensures vocalprojection even withvery loud rock bands."The MD 5235 combinespowerful sound with exceptionalfeedback rejection, and isavailable in black or silver.For further details contact Sennheiserdirect - see Audio Equipment Suppliesin Trade Directory on page 27.6 May 2007 Focus Magazine www.iov.com

Industry NewsLight SolutionHawk-Woods has added to itsnow extensive Mini DV rangewith a new standalone adaptor -designed specifically for thosewho need to powerlighting.The DV-A4 willbe an excitinginnovation to manyin the industry. Itis compatible withthe Sony NPFseries of MDVbatteries and Hawk-Woods’ very own DV-F970 range.Dual mounting points allowbatteries to be simply attached.Sound Forge upgradeAt this year's NAB, Sony CreativeSoftware unveiled Sound Forge 9,an upgrade to their professionaldigital audio editing application.The popular Sound Forge softwarehas been a tool of choice amongmany media professionals formore than a decade and is nowthe cornerstone application in thenew Sound Forge 9 professionaldigital audio production suite,which includes CD Architect 5,Noise Reduction 2, and theMastering Effects BundleFitted with a 4-pin XLR output,the DV-A4 will power lighting upto 50 Watts. Two fully chargedbatteries applied to theadaptor will power a50W light forapproximately twohours.With the DV-A4 poweradaptor Hawk-Woods hasachieved an extremelyportable lighting solution. It’sanother worthy member of itsextensive MDV product family.For further details contactHawkwoods direct - see Batteries &Power in Trade Directory on page 27.powered by iZotope.The Sound Forge 9 suiteincludes many new features suchas multi-channel file recording,editing and processing, phasescope metering and Dolby DigitalAC-3 export. Additionally, SoundForge 9 and CD Architect 5software are now compatiblewith the new Microsoft WindowsVista operating system.For further details contact HeidiHabeger of Sony Media Software -heidi.habeger@sonyconnect.com.Tapeless A-D in FieldDeveloped in response tobroadcast industry feedbackby UK digitalinnovations company -Datavision - and set todebut at NAB 2007,QCRack provides 8-hours of fullspecification DV or HDVfield recording, in addition to AVto digital input conversion andcapture to a range of populardigital video file formats. Theseinclude AVI, Canopus, QuickTimeMOV and Avid MXF.Its MediaPac120GB removablestorage cartridgecontains a FujitsuStandard 2.5”Notebook harddisk drive, andits flip-up7” external16x9widescreenLCD monitor draws power fromthe recorder’s XLR mains input oroptional Sony-style NPF970battery. A range of analogueaudio and video inputs isprovided, including timecode,RS232 control and a 6-pinFireWire IEEE1394 socket.Datavision’s MD, Tim Liggins,commented: “Broadcasters wanta continuous tapeless workflow,and QCRack provides exactlythat”. He is upbeat about theinitial reaction it’s received fromthe broadcast industry: “Notonly do they like the superbform factor of this unit, but at£1495 plus VAT they also likethe price!”The QCRack uses the nNoviaQCB120A at its core and can berack-mounted if required. It issupplied as a 1U Half Rack selfcontainedsystem with a customcarry bag and RS232 4-buttonhand controller with tally light.For further details contact Datavisiondirect - see Nonlinear & Hybrid Systemsin Trade Directory on page 28.

Industry NewsAdobe Release Creative Suite 3Adobe Systems has announcedthe Adobe Creative Suite 3product line, claiming it to be arevolutionary offering of tightlyintegrated, industry-leadingdesign and development tools forvirtually every creative use.Adobe's new Creative Suite 3 lineupunites Adobe and Macromediaproduct innovation to providedesigners and developers with abroad spectrum of creativeoptions for all facets of print, web,mobile, interactive, film, andvideo production.There are six allnewconfigurations ofAdobe Creative Suite3: Creative Suite 3Design Premium andDesign Standardeditions; CreativeSuite 3 WebPremium and WebStandard editions;and Creative Suite 3Production Premium.Rounding out theproduct line isAdobe CreativeSuite Master Collection whichcombines 12 of Adobe's newdesign and developmentapplications in a single box.The majority of Adobe CreativeSuite 3 editions will be availableas Universal applications for bothPowerPC and Intel-based Macs,and support Microsoft Windows XPand Windows Vista. Customersare expected to experienceincreased levels of performanceand speed running Creative Suite3 natively on Intel-basedMacintosh systems and the latestWindows hardware.As a user-inspired release,Creative Suite 3 aims to offergreater choice among editionsand stand-alone products, withcomprehensive support for themost cutting-edge workflows forany design discipline. Customerscan choose from six all-newsuites or compelling full versionupgrades of 13 stand-aloneapplications, including:Photoshop CS3, Photoshop CS3Extended, InDesign CS3,Illustrator CS3, Flash CS3Professional, Dreamweaver CS3,Adobe Premiere Pro CS3, andAfter Effects CS3.Each edition of Adobe CreativeSuite 3 integrates differentconfigurations of Adobe'screative products to serve abreadth of design needs.Creative Suite 3 Design Premiumdelivers an essential toolkit forprint, web, interactive andmobile design while CreativeSuite 3 Design Standard focuseson professional print design andproduction. Creative Suite 3Web Premium combines theleading web design anddevelopment tools and CreativeSuite 3 Web Standard serves theprofessional web developer.Creative Suite 3 ProductionPremium, meanwhile, is acomplete post-productionsolution for video professionals.Lastly, Creative Suite 3 MasterCollection combines 12 newcreative applications in one box,enabling users to design across allmedia - print, web, interactive,mobile, video and film.With the Adobe Creative Suite3 family, mobile developmentand the delivery of video richcontent take centre stage.Today, Flashtechnology isbecoming everpopularfor themass distributionof video acrossthe Internet,bringing TV showsonline, andpowering thevideo capabilitiesof YouTube andMySpace. Nowwith theexpandedCreative Suite 3 family, Adobe’svideo technologies are available,cross-platform, to anyonedelivering rich mediaexperiences. In addition, a newcommon suite component, AdobeDevice Central boosts theproductivity of creativeprofessionals who developcontent for mobile handsets.Other shared features across theproduct line include an updatedversion of Adobe Bridge CS3, thehub of Adobe Creative Suite,providing instant access toVersion Cue CS3, AcrobatConnect, and an expanded AdobeStock Photos service.Creative Suite 3 Design Premiumand Standard, and Creative Suite 3Web Premium and Standard willbegin shipping immediately.Creative Suite 3 ProductionPremium and Creative Suite 3Master Collection will beginshipping worldwide in autumn2007. All configurations will beavailable through AdobeAuthorised Resellers and the AdobeStore at www.adobe.com/store.The estimated street price forthe Adobe Creative Suite 3Design Premium is £1409; £1195for Adobe Creative Suite 3 WebPremium; £1409 for AdobeCreative Suite 3 ProductionPremium; and £1,969 for AdobeCreative Suite 3 MasterCollection. There are numerousupgrade paths available forAdobe customers. For moredetailed information aboutfeatures, upgrade policies,pricing, and internationalversions please visit:www.adobe.co.uk/creativesuite.For further details contact AdobeSystems direct - see Nonlinear & HybridSystems in Trade Directory on page 28.Tough on IP TheftCopyright thieves are now put onnotice of potential prosecution bytrading standards as they finallyget the power to deal with thisgrowing problem of intellectualproperty crime.Announced in the GowersReview and introduced withspeed by the Government (6thApril), the implementation ofSection 107A of the Copyright,Designs and Patents Act fixes ayears-old anomaly wherebytrading standards could notarrest traders in illicit copyrightmaterial if they did not display arights owner’s brand or logo onthe front of a fake CD, DVD,game, publication or othercopyright protected item. Thiswill also give trading standardsthe authority to enter firmssuspected of infringing copyright.According to the AllianceAgainst Intellectual PropertyTheft, addressing this loopholesends a clear message about theseriousness of this type ofintellectual property crime,crucially reinforced by toughpenalties of up to 10-years inprison and unlimited fines forcopyright theft as well as trademark infringements.Susie Winter, Director Generalof the Alliance, said:“Intellectual property criminalsare making a fortune out ofselling counterfeit and piratedgoods. With growing links tointernational criminal gangs it isvitally important tradingstandards have all the powersavailable to them in order tocombat local criminality andprotect the public and localbusinesses.”For further information contactLuther Pendragon on 020 7618 9100or for background on the Alliance andits campaigns please visitwww.allianceagainstiptheft.co.uk.8 May 2007 Focus Magazine www.iov.com

Industry NewsFlexible SwitchingBlinging it at the BritsTV One is releasing its new S2Input Expansion Switchers thatensure the user has a customtailoredsystem that uses theaward-winning CORIO2technology.The new range of InputExpansion Switchers aredesigned to work in conjunctionwith any C2-1000, C2-2000 andC2-7000 series Video Scaler/Seamless Switcher to provideadditional inputs of a widevariety of signal types - fromstandard video to PC, DVI andHD-SDI. The new series will becalled S2 and consist of eightnew units. Four of those the S2-105PC, S2-105PCA, S2-106ADand S2-105DVIA were unveiledrecently atNSCA inOrlando,Florida.An S2model can beconnected to a C2Scaler's rear panel via aninterconnect cable and becomefully integrated into the controlsystem of the C2 Scaler,supplying up to ten additionalinputs of Stereo Audio(balanced or unbalanced),Composite Video, S-Video,DVI, RGB / YPbPr / YUV andHD-SDI. The four units thatwill be at NSCA are: the S2-105PC which has 5 inputs ofRGB/YPbPr/YUV via HD-15 andone output of RGB-YPbPr viaHD-15; the S2-105PCA whichhas 5 inputs of RGB/YPbPr/YUVvia HD-15 with Stereo Audioand one output of RGB-YPbPrvia HD-15; the S2-106AD whichis a Stereo Audio Switcher withVariable Delay and has sixinputs and dual outputs; andthe S2-105DVIA which has 5DVI-I inputs with Stereo Audioand one DVI-I output.Users are not restricted to justone Input Expansion Switcher;multiple S2 models may beinterfaced to a single C2 Scaler,providing additional inputs foreach input type available on theScaler. When multiple S2 modelsare used, the Windows ControlPanel recognizes the C2 Scalerand all the connected InputExpansion Switchers as a singleMulti-format Seamless Switcher.This fully customisableapproach enables the user tochoose an appropriate C2 Scalerand corresponding S2 InputExpansion Switchers to tailor thesystem to meet their individualrequirement. S2-Series modelsare available with orwithout StereoAudio andthere is alsoan additionalStereo Audio(with delay)model within this product range.As well as providing additionalinputs to the C2 series of VideoScalers/Seamless Switchers,these high-performance units canalso operate as stand alone videoand audio switchers. Inputselection is by front panel pushbuttons, IR remote control or viaRS-232 and because thesedesktop units are also availablewith single or dual rackmountoptions, these versatile productscan fit into any space.Also, because the S2-Seriesis firmware-based like all CORIO2products, new firmware can beuploaded quickly and easily at noextra cost to the user. Thismeans that a model which isseveral years old can beupgraded to the same advancedlevel as a brand new version ofthat same model.The entire TV One productline can also be viewed on theirwebsite www.tvone.co.uk.For further details contact TV Onedirect - see Video Manufacturers inTrade Directory on page 29.This was the first live BRITAwards since 1989, and to markthe occasion Sennheisercommissioned Crystalroc toproduce two special Union Flagdesigned SKM 5200 microphonesfor presenters Russell Brand andFearne Cotton. This was also the6th consecutive year thatSennheiser has provided supportto leading sound designer DerrickZieba and Britannia RowProductions on the UK’s topmusic awards show.Commenting on the BRIT’smicrophones, Sennheiser UK’sDirector of Marketing, JohnSteven said, “We first workedwith Crystalroc(www.crystalroc.co.uk) whenthey produced some dazzlinggold and diamond microphonesfor the Kylie ShowgirlHomecoming Tour. Everythingworked out so well that wethought it would be nice to dosomething special for the BRITAwards. We ran it by Derrickand the producers, and everyonewas really pleased with theresults.”Performers on the night usingSennheiser systems includedCorinne Bailey Rae, The ScissorSisters and the criticallyacclaimed Amy Winehouse whoalso picked up Best BritishFemale Solo Artist. It is also areflection of the quality andreliability of Sennheiser wirelessthat on both the Love and HateStages every act using IEMschose the Sennheiser evolution300 G2 Series.Zieba explains: “The twostages this year meant that wewere running duplicate mic andIEM rigs to the FOH desk, anddespite this added complexity, allthe Sennheiser gear performedabsolutely flawlessly. IEM’salone accounted for 40 out of the100 channels in use, and thanksto Sennheiser’s co-operation,wireless stability was rock solid.Yet again, it was a testament toSennheiser equipment and theirsuperb technical supportthroughout the show.”The show was also the BRITSdebut for three Sennheiser NET 1Wireless Network Systems, eachacting as a hub for Sennheiser’smulti-wireless systems. The NET1 intelligently co-ordinates andautomatically configuresfrequencies for all connectedcomponents and portable unitsthrough wireless sync on thefront panel. The unit offersfrequency scanning andautomatic frequencycoordination for all connectedcomponents, with wirelesssynchronisation to transmittersand IEM receivers from the frontpanel, and real-time monitoringof frequencies, RF level, AF leveland battery telemetry.Also featuring for the first time atthe show was Sennheiser’s newA5000-CP circular polarizedantenna. Unlike conventionalhelical antennas, most of whichhave a much narrowerbandwidth, the A5000-CP coversthe entire UHF range from 450 to960 MHz. Designed for thetoughest transmission conditions,the circularly polarized A5000-CPcan be used as both a transmitand receive device, making itideal for radio microphones andin-ear systems.Earls Court 2 is not blessedwith the crispest of acoustics andfinding that the FOH desk was tobe positioned on the balcony atthe rear of the hall would haveunnerved many a sounddesigner. Not so Derrick Zieba,who added: “The A5000-CPeliminates multipath problemsand variations in signal strength.Its gain over the entire UHF bandis also far superior to that ofconventional antennae, andgiven the location of the front-ofhousedesk, it meant we could gointo the evening with totalconfidence in the system’sperformance.”For further details contact Sennheiserdirect - see Audio Equipment Suppliesin Trade Directory on page 27.10 May 2007 Focus Magazine www.iov.com

Industry NewsLocal IOV NewsNorth WestEnglandBy Phil JanvierOur latestmeeting featuredNigel Cliff withJVC’s new extraspecialProHDCamera, the GY-HD251. Nigel was really excited bythis camera so it made for a greatevening!Numbers have been down thelast couple of months but eighteenmade this meeting a priority intheir diary. Nigel is a relaxed andconfident speaker and the GY-HD251 is an amazing piece of kit -if you missed this meeting thenyou missed out, especially nowthat HD seems to be taking overthe world.By way of background, interestin HD has started to rocketsince Friday 23rd March 2007when the new Sony PlayStation 3came out. This product is ‘blu-ray’an HD format and presales for thisproduct are staggering, as well asa blu-ray player it also hasan internal hard drive all for about£428. The next stand alone playeris £600. "So what?" you may sayask - "Who cares about a PS3games console?" Well, I wasKent & SE LondonReport by Trevor VarndelThis was the second visit fromAndy Bishop of DarksideAnimation and Molinere Studios.Andy’s credentials beingunquestionable in his field, hekindly visited us again to furthershow us what SpeedEdit wasabout and to give a quickoverview of LightWave V9 HD.The latter being used on manyfilms and adverts, and was usedon the latest box office sensation- ‘300’.SpeedEdit is not areplacement for our currentNLE’s but an additional tool inwhich edits can be sped up. Thisis particularly so if we have toinclude HD, SD, Flash, MPEG2,AVI, QuickTime, 16:9 and 4:3, orany combo of these in our SIV’s,Corporate or Wedding Videos.You may say that it is possiblewith most of current NLE’s toachieve this in some way orother, but SpeedEdit has theedge. For SpeedEdit can workwith all these formats and morein REALTIME on the SAMETIMELINE.Andy demonstrated how theproduct worked and what couldbe achieved with so little effort.Peter Snell has already explainedspeaking to themanager of our local‘Choices’ movie rentalcompany and he told methat they are phasingout SD DVDs altogetherand that they will onlybe stocking new films inthe blu-ray format andthat very soon theywould have no standardDVDs at all!This combined with Sky'sdigital broadcast means that ourclients within the next year will belooking for HD qualityproductions. "Nonsense!" I hearyou say, well the fact is that thePS2 changed the DVD playermarket the instant it arrived andthat proved the death of good oldVHS tape. In light of this it wasgreat to welcome Nigel!It would be impossible to list allthe specifications of the GY-HD251here, there isn’t enough space (forfurther information please seewww.jvcproeurope.com) buthighlights include a progressive720p/50 that removes the jitter inthe previous model that had only25 frames per second.After a detailed introduction tothe camera Nigel answeredquestions and then let theabout SpeedEdit in Focus fromour previous visit from Andy, soplease read what he had to sayand also visit the Newtek website- www.newtek-europe.com/uk/index.asp.If you phone Newtek andmention Andy Bishop’s name andthe following code, you canreceive a 10% discount. (code =andybishop0407 or ask to speakto Audrey who is fully conversantwith this deal and speaks verygood English).Andy showed how SpeedEditcould perform with several clips(approx 10 at the time) on thesame timeline. Whether it wasfull 4:4:4/2 HD, HDV, DigiBeta,SP 4:3 or 16:9 etc., it didn’tmatter. It performed in Real-Time. Adding transitions,chromakeying, or stabilisation;didn’t slow it down. This wasimpressive.But what made SpeedEdit’sperformance even MOREimpressive was that Andy wasrunning SpeedEdit andLightWave under XP, runningon… wait for it… a MAC PRO. No,this is not a mistake. The latestIntel Mac’s (even the MAC Mini)can run both OSX and XP/Vista.This was VERY impressive. Whowould have thought that youmembers have a play. Mostseemed to feel that this model wasslightly better made and balancedand certainly the footage shownseemed amazing.Once again the question wasraised about HD format camerasand their performance in low lightconditions but as this seems to bean issue across the HD format itwas not aimed just at this JVCmodel. JVC describe this cameraas - ‘Delivering the future… Today’- a bold claim but this camera iscertainly impressive and withprices for the range between£4660 and £6520 (+VAT) they arein the range of most seriousprofessionals.Nigel gave us a great eveningand the camera certainly held ourattention, so thank you Nigel! could run Microsoft XP basedproducts on a MAC, with noapparent speed loss?Andy had little time left todemo LightWave due to theprobing questions from theaudience. But the quick demo heshowed – a 3D Logo and a 3Dwhirlwind – literally tookminutes. Andy has kindly agreedto come back to show LightWaveat a future meeting.We had a very good turn-out andhad visitors from other areas.Overall I think I can safely saythat they were indeed, veryimpressed with the demo. Eventhe infamous Johnny B (whokindly provided some of the MACequipment) was suitablyimpressed - and that is sayingsomething (sorry, JB!).I would personally like tothank Andy for all his time andeffort, and welcome his returnvery soon. Find out about LocalMeetings in your Area...The IOV holds meetings on a localbasis throughout the year. If youwould like to receive notification byemail of when your nearestmeetings are being held, simplyregister on the IOV’s website. Youcan then subscribe to receiveautomatic emails when newmeeting notices are posted by theArea Rep. Existing members canedit their subscriptions using theirnormal IOV username andpassword.Full details of how to register andsubscribe can be found in the ‘Usingthis Site’ section located in the uppermain menu of the website.Scotland NorthBrian Rae - brian.rae@iov.co.uk01224 862100Scotland SouthTony Nimmo - tony.nimmo@iov.co.uk01555 661541North East EnglandMike Trewhella - mike.trewhella@iov.co.uk0191 536 6535North West EnglandPhil Janvier - phil.janvier@iov.co.uk0151 487 9338S. Yorks, Humberside & Lincs.Jim Panks - jim.panks@iov.co.uk0845 838 1519North & West YorkshireRoger Staniland - roger.staniland@iov.co.uk07970 235156North Wales & BordersRowland Barker - rowland.barker@iov.co.uk01490 430507MidlandsTo be announced...East Anglia & A1 CorridorTo be announced...South Wales & Bristol ChannelJack Tristram - jack.tristram@iov.co.uk01792 816688West London, Middlesex & Herts.Emerson Bovell - emerson.bovell@iov.co.uk020 8575 2842Oxfordshire, M1 Corridor & NW LondonAnthony Barnett - anthony.barnett@iov.co.uk01536 526126Essex, Herts, N, E & Central LondonZulqar Cheema - zulqar.cheema@iov.co.uk01279 413260West CountryTo be announced...Dorset, Wiltshire & HampshireColin North - colin.north@iov.co.uk01725 511688Sussex, Berks, Surrey & SW LondonMike West - mike.west@iov.co.uk01903 892951Kent & SE LondonPeter Snell - peter.snell@iov.co.uk01634 723838Northern IrelandJohn Doran - john.doran@iov.co.uk028 902 00736Republic of IrelandMark Quinn - mark.quinn@iov.co.uk01 835 3389If you would like to present yourproducts or services at local IOVmeetings - please contact IOV RepCoordinator, Peter Snell, on 01634723838 (peter.snell@iov.co.uk)12 May 2007 Focus Magazine www.iov.com

Scotland SouthBy Tony NimmoAs advertisedwe had NigelCliff with thelatest Hi Defoffering fromJVC. Nigelwanted to take some localfootage so that it could be shownin the evening and I have to saythat being given the camera for amere 20-minutes I soon got thefeel of it and I liked it.North & WestYorkshireBy RogerStanilandA good turnoutsaw 18members andguestsassembled at the Fox & Grapesto see and hear Nigel Cliffe,from JVC Professional, as hepresented their latest camera,West London,Middlesex &Herts.By EmersonBovellThe meetingcommenced withTim Healyannouncing that he was retiringfrom Video Production after beingin the business since 1962. Forseveral of those years, he was aLighting Cameraman for the BBC.Tim has been a regular attendee ofour Area 9 meetings and has givenpresentations on a number ofoccasions. He will also be retiringfrom the IOV. We wish Timsuccess in his new personalchallenge.The object of the meeting wasto establish how to improve thequality of the meetings andNot being one for the smallercamera I realised that I coulduse the HD 200 series quitecomfortably. All the footage wasof fast movement as Nigelwanted to show theimprovements that had beenmade to these cameras.At the meeting wescrutinised the footage and alsoput the camera to test underlow light conditions. A little gainwas used in a really low lightsituation and there was no signthe GY-HD251E, for the firsttime in UK. A top-of-the-range,dual role studio and ENG / EFPcamcorder with optional studioadapter, offering HD SDI / SDIand 26 pin multicoreconnectivity.The main features are720p/50 & 60, 25 & 30, and 24recording; 1080i/50 and720p/50 live, uncompressedoutput; HD SDI and SDI withincrease attendances. It was aresounding success and themembers came up with severalvery good ideas which I will actionin due course. I expressed my fearof inviting a big name company todo a presentation and only 3 or 4members turning up. Memberswere unanimous in saying that ifthe topic was interesting themembers would turn up.I also stated that,geographically, Area 9 was one ofthe smallest areas in the IOV andno member should have to travelmore than 15 miles to the venuewhere our meetings are held. Theother main suggestions to emergefrom the meeting were:• Notify members of meetingsby email 2 weeks and 1 week priorto the event.of graininess on the monitor.This little beauty certainlyset tongues wagging and I’mquite sure JVC are on to awinner now that the jerkiness ofthe footage in HD recording hasbeen eliminated. There wasfootage of waterfalls, movingtraffic and a lovely little scenewith Nigel and some leaves. Forthose either looking to purchasea new camera or upgrade to HD- this has to be a seriouscontender! embedded audio and time-code.Nigel first explained thedifferent formats in relation tohigh definition and on whatformat we should be shootingin. 1080i – never; 720p/50now; and eventually - certainlywithin the next year - 1080p/50.Yet another excellentevening for which many thanksmust to go to Nigel for hisinteresting talk. • Advertise meetings in Focusmagazine and another onlinemagazine which I cannot mentionuntil I have looked into the possibility.• Invite Media Students fromlocal University to meetings.• Hold a minimum of 9meetings per calendar year, withat least one being a social event.This informal meeting concludedwith Jag telling us of his recentacquisition of a crane which he willbe using in his weddingproductions. He also mentionedthe challenges of his transitionfrom editing on the PC to the MAC.Gillian mentioned her newbusiness venture and showed us aunique business card for thebusiness. I have not arranged ameeting for April because I will beabroad. However, a crackingmeeting has been arranged for15th MAY! Details to follow. ForthcomingIOV EventsCalendar...THIS MONTH2nd - Midlands‘Sound Recording by Peter Knowles’For details contact:Chris North 01530 8367002nd - S. Yorks, Humberside & Lincs.‘Subject to be Confirmed’For details contact:Jim Panks 0845 838 15192nd - East Anglia & M1 Corridor‘Camera Dynamics Factory Tour’For details contact:Kevin Cook 020 8502 38178th - Dorset, Wiltshire & Hampshire‘Subject to be confirmed’For details contact:Colin North 01725 5116889th - N. & W. Yorkshire‘Subject to be Confirmed’For details contact:Roger Staniland 01652 63123710th - Kent & SE LondonBack to the Future – Chris WaterlowFor details contact:Peter Snell - 01634 72383815th - South Wales & Bristol Channel‘Subject to be Confirmed’For details contact:Jack Tristram 01792 81668815th - Surrey, Berkshire & Sussex‘Subject to be confirmed’For details contact:Mike West 01903 89295116th - North West‘Subject to be Confirmed’For details contact:Phil Janvier 0151 487 933817th - West London, Middx & Herts‘Business Building - by Paul French’For details contact:Emerson Bovell 020 8575 284229th - North East England‘Planet PC Presentation’For details contact:Mike Trewhella 0191 536 653529th - Scotland South‘Subject to be confirmed’For details contact:Tony Nimmo 01555 66154130th - Scotland North‘Emerdale Charity Event - Workshop’For details contact:Brian Rae 01224 313137NEXT MONTH9th - Scotland North‘Emerdale Charity Event - Shoot’For details contact:Brian Rae 01224 3131376th - S. Yorks, Humberside & Lincs.‘Subject to be confirmed’For details contact:Jim Panks 0845 838 151912th - Dorset, Wiltshire & Hampshire‘Subject to be confirmed’For details contact:Colin North 01725 51168814th - Kent & SE LondonBack to the Future – Chris WaterlowFor details contact:Peter Snell - 01634 72383819th - Surrey, Berkshire & Sussex‘Subject to be confirmed’For details contact:Mike West 01903 89295119th - South Wales & Bristol Channel‘Subject to be Confirmed’For details contact:Jack Tristram 01792 81668820th - North West England‘Subject to be confirmed’For details contact:Phil Janvier 0151 487 933821st - West London, Middx & Herts‘Subject to be confirmed’For details contact:Emerson Bovell 020 8575 284226th - North East England‘Subject to be Confirmed’For details contact:Mike Trewhella 0191 536 653526th - Scotland South‘Subject to be confirmed’For details contact:Tony Nimmo 01555 661541www.iov.com Focus Magazine May 2007 13

I first noticed the small SonyHVR-DR60 hard driverecorder in a press release inOctober 2006, and thought:“That’s what I have beenlooking for!” Small size,sufficient hard drive capacity(60GB giving about 4.5 hoursrecording), and mostimportant of all, it takes allthose NP-F970 Sonybatteries I have acquiredover the years!I tried to get my hands onone at the IOV show that yearwith no luck. Then it came to mehow to get to check it out forfree... give our man Kevin Cooka bell and see if he can fix it forme to get my mits on it for aFocus review! He said he wouldlook into it for me.After some digging and abouta week later, a call is dulyreturned from Kevin to say thereis only a wooden mock-upversion at present, and that itlooked like a review model wouldnot be available till the New Year.In the middle of February I getan email giving me some datesto review the device - but Ithought I would be cheeky andrequest a different date so Icould use the unit on a real-lifejob in a few weekends time!My reason for looking at thistype of device is cost (nosurprise there!). At present Iam using the large DVCAM tapesand capturing them onto the PChard drive. As the tapes arequite expensive, and hard drivesare getting cheaper by the day,I feel sure that it will end upbeing cheaper to archive allfinished projects onto drives.My natural chain of thought tookthis one stage further. Why notshoot on drives and maybebackup to tape? This shouldprove to be both cost effectiveand time saving.First ImpressionsThe HVR-DR60 arrived on 16thMarch in what seemed like theworld’s biggest cardboard box(3ft square)! I was starting tothink that these things were farmore fragile than I realised!On opening the box therewere more boxes - a small onewith the HVR-DR60 inside,another small box with a AC-VQ1050D dual battery chargerand a camera bag with a HVR-V1 in it and also a HVL-LBP LEDlamp! Not sure why all theseother items were supplied so Ileft them in the box and tookthe DR60 recorder upstairs tothe office.The first thing that hits youis its compact size (w81 x h45x d100mm), and weighing in atabout 230g. Despite thisthere’s plenty of little buttonsaround its edges for the variouscontrols. These include buttonsfor accessing menus, andmedia control buttons foractions such as Fast Forward,Rewind, Play, etc. The unitalso hosts a 6-pin FireWireconnector, battery fitting, LCdisplay and a DC-in socket.The unit has a slight curvedshape - a little like a hip flask -which is an indication that itwould fit comfortably on yourwaist if you were using it offthe camera.As is often seen these daysthere was no paper user manual,simply a map-like sheet with thespecifications. A full manual isavailable on disk and from Sony’swebsite (www.sonybiz.net).The unit has two modes ofoperation as you would expect- ‘Video’ mode for recordingfrom a FireWire camcorder and‘Computer’ mode to enable youto transfer your files to your PCor Mac (I only tested the unitout on a PC).In OperationAs I mentioned earlier I had thisjob on a Saturday, a wedding tobe precise, and I wanted to use itfor the day. Whilst the unit isprimarily designed for Sonycameras I was going to use it inconjunction with my JVC DV5000camera.The DR60 comes with abracket that fixes onto the unitusing standard fitting (tripod)screws (1/4” thread) and slots into the hot shoe on the camera.That’s all good until I rememberthat later in the evening I will beusing a video light fitting on tothe very same hot shoe. I thinkI’m going to need one of thosehot shoe extender things!Anyway, I decide to proceed andconnect it up to see how it allworks. Fitted with a Sony NP-F930 battery I set the unit on to‘Video’ (it took about 7-10seconds to fire up) and looked inthe menu to see if I needed tomake any changes to suit the fileformat my NLE requires. Allwere set to the correct settingsin default, so there was nochanges required.There’s a 6-pin to 4-pinFireWire lead (about 300mm inlength) supplied with the unitwhich fits snugly into the DR60and the other end into thecamera. The unit also has acable retainer which takes anystress off the connector. There’salso a piece of Velcro supplied14 May 2007 Focus Magazine www.iov.com

Reviewto attach the cable to the camerahandle. Again, this helps preventthe cable being pulled out.Once the unit was allconnected up I recorded aboutthree clips, a couple of secondseach and then removed thedevice, set it to Computer (againabout 7-10 seconds to fire up)and waited for the ‘bing bongs’ inwindows to let me know it hadfound the device - which it didwith no problem.If your PC/MAC has a 6-pinFireWire connector then youneed to have a cable with 6-pinconnectors at each end, as one isnot supplied.File StructureI opened up the folder where Ithought the three clips would befound but three folders greetedme instead! A little confused, Ilooked in one folder and foundone clip and a little data file(used by the device, no doubt).My other clips were in the otherfolders. “How odd!” I thought.After a wedding I can haveup to 300 clips, and trying to getthe clips out into a single folderis going to take ages this way.Is this really a forward step incapturing?I vaguely remembered thatSony Vegas 7 had an importfunction from ‘Hard DiskRecording Unit’ and, sureenough, it did. I used thisfeature on V7 and all the fileswere transferred in to theprogram and on to the localdrive. Strangely, there wasnothing in the manual about this.Not using other softwarepackages I do not know how youwould go about transferring thefootage onto your local drive.The only idea that has beensuggested is to use WindowsSearch on the root folder andthen copy the files over.Cool FeaturesThe DR60 includes a really coolfeature called ‘Cache Record’.This continuously loop-recordsthe last 14-seconds in a buffer.When you hit the record buttonthe 14-seconds before that pointare dumped onto the hard drive!This segment ends up as anextra clip in the folder.This is very useful for those‘just missed it moments’ (such aswhen the speeches start withoutnotice). However, you need tobe mindful that those clips willnot be on the tape (which issimultaneously recorded to, aswell) and the timecode will bedifferent. You have to rememberthis if you are using the tapes asa means of archiving the project.The HDD system is FAT32,and so there are no files over the4GB size. However, in Vegas 7during its import function it willjoin all the clips over 4GB intoone larger one.Additional FeaturesThe device works best with theHVR-V1 camera Sony supplied itwith, which allows HDV recordingand the facility to monitor thestatus of the drive on the LCDscreen. The status readoutenables you to see if it is actuallyrecording, folder information, thespace remaining on the HDD anda battery condition check - toname but a few.After recording you can playback the clips on the LCD screenof the camcorder (if you haveDV-in) to check all is well.If your tape is running outand those speeches are stillgoing - not to worry, you cancarry on recording on to the HDDwhile you change the tape for afresh one. This handy littlefeature is set in the HVR-V1.As a stand-alone unit there isa record button on the DR60 thatallows manual record from adevice connected to its FireWireinput. I connected it to aPanasonic DV10000, played atape and pressed record on theDR60 and it all worked just likean additional VCR, with noproblems.In the FieldGoing back to the big day Idecided in the end to use theHVR-1 as a second cameraduring the speeches (and verygood the footage was too). I setit up and recorded onto the tapeand HDD while I operated themain camera.Back at the studio I usedVegas 7 to import the footageand found (as mentioned above -to my surprise) I only had oneclip for the duration of thespeeches and not the two I wasexpecting as the speeches ran forabout 25 minutes in all!As an afterthought, one thingthat was of concern was would Iremember to turn on the deviceduring the day or would forgetabout it in the thick of filming?Remember, it takes about 7-seconds to fire up. So thefollowing day I decided to seehow long the battery would last ifI set the thing goingcontinuously. So, I fitted anewly charged NP-F970 to thedevice and set it up to loop theplayback of the speeches I hadpreviously recorded. I started itat 7pm in the evening and left itrunning, not really expecting it tolast the night. But it did! Infact, at 11am the next day Idecided to turn it off as the lastbar was now flashing.So, in all, 14-hourscontinuous playback. Not badreally! This means I could leavethe device switched on all dayand not worry about turning it offor on and missing something.Little NigglesI did notice that during playbackthere is a noticeable glitch of‘blue screen’ between shots. Ifyou wanted to use as a playbackdevice (into a DVD recorder, say)it will have breaks between clips.The manual recommends thatyou do not transfer files back tothe HDD except to a user area(up to 1GB), which you have toset up yourself using WindowsDisk Utility.The LCD can be a bit hard toread as its in reverse mode.Even with the backlight on itsstill not that easy - and thebuttons are small and recessedand may be a problem if youhave large mits.I do have some concernsover the file structure. Having afolder for practically every clipseems odd, as transferring thefiles to the local HDD will becometedious. You could, of course,use the Windows Search facilityto achieve this but it would benice if Sony supplied astandalone utility to do this if youdon’t have Vegas 7.Of course, a real manual toread would be nice - and I feltthe cost of the unit is quite high(£1169 inc. VAT) especially as itdoes not come with a battery,charger or 6-pin FireWire cables.You need to keep this in mind ifyou do not own those itemsalready as this could add another£250 to the final price!For future development itwould be nice if there was abutton for quick playback of thelast clip for preview - plus one todelete the last clip.ConclusionAll in all, a small, light and veryeasy to use tool - once you getthe hang of it. It workedflawlessly with no dropouts norcorrupted data. Zulqar Cheema M.M.Inst.V.Note: Through their authoriseddealers Sony are offering a freecopy of Vegas 7 so that userscan benefit from the full featureset. It should also be noted thatthere are some compatibilityissues with Final Cut Pro atpresent.www.iov.com Focus Magazine May 2007 15

We were introduced toShowstoppersFX at our localarea meeting in January.ShowStoppersFX is aproducer of video animationsfor the wedding, event andcorporate video producer andis a jointly-owned UK and UScompany. In their ‘AnimationConstruction Kit’ the write-ontitles are a UK creation whilethe US partners help byproducing the particle effects.Claire Watson and AnnMurphy from the UK side of thepartnership in Stocksfield,Northumberland gave us ademonstration of the AnimationConstruction Kit, showing how itcan create custom write-on titlesand the potential uses for such.After the demonstration I wasasked / volunteered to take it fora test drive.General DescriptionThe Animation Construction Kit isnot a program in the acceptedsense, but a set of 85 characteranimations that you put on yourtimeline to create the word youwant - which then writes itselfonto the screen.Included are animations forthe 26 lower case, 26 upper caseand 17 punctuation characters,along with the 10 numbers andalso 6 ‘accent’ characters thatyou can use to create words inmany Western Europeanlanguages. Additionally, thereare 5 overlays for each characteranimation including a pen, wandand 3 particle effects - all ofwhich ‘write out’ the character.These overlays allow you tocreate 8 different ways a wordcan be ‘written’ onto the screen.The characters come in variousforms - such as gold gradient,elegant font, drop shadow, etc.There is also a comprehensive29-page manual in Adobe Readerformat, for all compatibleprograms, which is well worthprinting out. I suggest this isdone page by page so you arenot printing NTSC pages if youdo not need them.The Animation ConstructionKit is compatible with many ofthe popular editing programs,including: Adobe Premiere Pro,Premiere Elements 2 & 3,Premiere 6.5, Avid Liquid 7,Sony Vegas, Apple Final Cut Proand Adobe After Effects. Youonly need to transfer the filesrelevant to whichever systemyou operate.The files also offer both SDand HD versions with 4:3 and16:9 screen ratios - the latterof which I, and most of ourmembers, will now be operatingwith. At this point I wouldmention that it is possible touse the Animation ConstructionKit with Edius (and probablyother programs) but moreabout this later.Work FlowI used a 16:9 project in Premiere6.5 for this review, so thefollowing will vary according toyour NLE system.The first step is to createyour project settings, as shownin figs. 1 to 3. Next import thefiles from the folder you havecreated. I edit mainly with Edius4, but I do keep a copy ofPremier 6.5 onboard for the oddeffect that Premiere deliverswhen Edius cannot.Unfortunately, my 6.5 version israther grey-haired so the firstproblem I was faced with washaving to tell Premiere what thepixel ratio was on the importedclips for working in widescreen(Claire Watson assures me thatother programs do thisautomatically). This wasachieved by right-clicking on theclips in the timeline, going toAdvanced Options/ Pixel Ratiothen changing the pixel ratiofrom D1/DV PAL (1.067) to D1/DV PAL16:9 widescreen (1.422).I should mention that, sincereceiving the first AnimationConstruction Kit trial disc,ShowstoppersFX has now createda number of pre-prepared words,relevant to the video weddingindustry, which makesconstruction much easier.Right, that’s theSausage - now for theSizzle!Let us look at the test piece Icreated. I decided to bring thetitles over a freeze frame of thecouple coming together in a kiss(aaah...). I had the words ‘OurWedding’ appear on screenwritten with a pen, (fig.4)followed by the words Sue andKen being written above the firsttitle. See (fig 5). Maybe not themost aesthetic arrangement -but, hey – this is a demo.The first step was to createthe freeze frame as a still to giveflexibility of length.16 May 2007 Focus Magazine www.iov.com

ReviewThe next stage is to import therequired elements.When importing, I found itbetter to do it word by word inprepared folders or bins, asthey are called in Premiere, andthen to bring in the elementsfor any extra words one mayrequire letter by letter in a newfolder or bin.It may be an idea to workout the letters you will need.For example, to create the titlefor ‘Ken and Sue’ I neededCapitals S and K and lower caseu, e, a, n, and d. I thereforecreated a bin called ‘SKueand’which could contain all theelements I needed to create thesecond part of the title.Importing ‘Our’ and ‘Weddingwas straightforward – I justcreated a bin for each word, see(fig. 6). It is helpful to do it thisway because there are keyelements to every word andevery letter. There is the stillimage for each, then there is theanimation for each, the movingpen or magic wand animation foreach (if desired) as well as theparticle effects for each word andletter. As I said earlier, justimport the elements you aregoing to use.In the sample title I had thewords Our Wedding written on bypen and the words Sue and Kenjust animating on dry.Importing the still words andletters is straightforward. For theanimated words and letters youhave to import from the file byopening the animation file, thenclicking on the first frame andthen ticking the numbered stills.Once all your elements areimported you can start to create.Firstly create an alpha channelfor all your clips, then, with yourstill frame on the lowest part ofthe time line, add your word.As the animation appears beforethe still frame, I found it easierto start with the animation, usingthe last frame for positioning,then adding the still frame of theword or letter at the end. Forthe correct positioning for youranimated version, simply dragthe ‘Transform’ filter (fig. 7), anddrop it onto the clip on thetimeline. This enables you toroughly position the word byclicking on the cross hairsadjacent to the word ‘Position’,and dragging the circle whichappears, to where you want it,see (fig. 8).You can fine tune the position byclicking on the figures alongsidewhich bring up a file as in (fig. 9)whereby you can set your X andY positions more accurately.Once you are satisfied withthe position of the animation,simply click on the clip, press‘ctrl’ and ‘c’ to copy, then rightclick on the still image and selectPaste Attributes. Now theanimation and the still image arepositioned correctly. On the nextline up add the pen animation,and, once in position, paste theattributes once again.This is the basic modus operandifor word construction. To addfurther words like Sue and Ken,you can make a movie of thework you have created so far,copy the still image from the endof the animation, paste it asmany times as necessary andadd your words letter by letteruntil you have created yourcomplete title. Figure 10 (above)shows the formation of the firstpart of the title.Regarding EdiusAs I mentioned earlier, it ispossible to import the animations(either TGA's or QT video files)into Edius and construct a titleover some of your footage. Forthe animations you would tickthe box ‘sequence clip’ instead of‘numbered stills’ as in Premiere.You can then render this out asan AVI or print it to tape justfine.What you can't do with Ediusis to make a title up with nofootage and hope to save thetitle as a file with transparencyfor later use.The act of saving causes thetransparency to be lost so it'snow no good for the purpose ofre-use in some other project.In short, the product can be usedwith Edius but titles need to beconstructed in Edius with thefootage from the camera.And finally...It is worth reiterating that thisapplication does provide HDversions of the animations withinthe package - so even if you arelooking at upgrading in the futurethe product will still be useful.If you would like furtherinformation on this creativeprogram - please visitwww.showstoppersfx.com. Brian Jenkinson M.M.Inst.V.Note: You can also speak to anymember of the UK team atShowStoppersFX on 01661843389.www.iov.com Focus Magazine May 2007 17

In two previous issues ofFocus Magazine (issues 142and 143), I reviewed in detailAudio Technica’s AT897 andthe AT835b and three Rodeshotgun microphones - theVideoMic, NTG-1 and theNTG-2. At that time I alsowanted to review a fewshotgun microphonesincluding the Sennheiser K6module with the ME-66 head,and the MKE-300 Video all-inonemic. Unfortunately then Iwas unable to get hold of theSennheiser microphones, butthanks to Paul Hodsman atSennheiser, that has nowbeen arranged.First ImpressionsThe Sennheiser K6 felt ruggedand well made and instantlymade me feel at home with it.Everything was clearly labelledand created that good firstimpression. The MKE-300reminded me of the RodeVideoMic in its constructionalthough having a much differentfeel about it - but it still feltreasonably robust.Of the two reviewmicrophones sent to me, onlythe MKE-300 came with theusual foam windshields and asever it seemed adequate forgeneral use.Technical StuffSennheiser has produced in theK6/ME-66 and in the MKE-300two lightweight condensershotgun microphones specificallydesigned for professionalapplications.The ME 66 is a shotgunmicrophone head designed foruse with the K6 and K6Ppowering modules. According toSennheiser - “it is especiallysuitable for reporting, film andbroadcast location applicationsand for picking up quiet signalsin noisy or acoustically liveenvironments as it discriminatesagainst sound not emanatingfrom the main pick-up direction.”Also, according to Sennheiser- “the MKE 300 has beenspecially designed for use on filmand video cameras/camcorders.It is fitted onto the camera’sflashmount and by virtue of itssuper-cardioid/lobar pick-uppattern picks up the soundcoming from the direction thecamera is pointing at.”If you want to do a like-forlikecomparison with thepreviously reviewed mics, the fullspecifications for the AudioTechnica and Rode shotgunswere listed in part one and two ofthese shotgun microphonereviews.In UseAs before, in an attempt tocreate a realistic environment fortesting these microphones Iborrowed a local church andrigged up these two Sennheisermodels and the Rode NTG-2 (theclear winner of the majority ofthe previous shoot out) side byside. Test distances werepreviously marked off at threemetres, six metres and twelvemetres and with the help of JayErving (a young sound engineer)and Richard Dykins (a friend anduseful test voice) we subjectedeach model to a series of tests.It was at this point that wediscovered a problem with theMKE-300 and we realised that wewere going to have to retest thismicrophone on a different day.Whatever we did we could notremove a substantial backgroundhiss that appeared in our CanonXL1S test camera and in ourindependent separate standalonesound system.Our assumption is that thebattery provided with the testmicrophone was depleted ofpower and therefore not allowingthe microphone to shine. As aresult we will test the MKE-300again but that would have to beon another day. So the shootout for this test was between theSennheiser K6-ME 66 and theRode NTG-2.K6/ME 66 SpecificationsPick-up patternsuper-cardioid/lobarFrequency response40 – 20,000 Hz ± 2.5 dBSensitivity (free field, no load,1 kHz)50 mV/Pa ± 2.5 dBNominal impedance200 Ω (with K6)Min. terminating impedance1 kΩ (with K6)Equivalent noise level A-weighted (DIN IEC 651)10 dBCCIR-weighted (CCIR 468-3)21 dBMax. SPL (1 kHz)126 dB (THD = 1 %)Power Supply (K6)Phantom / 12 - 48 VBattery life (K6)150 hConnector (K6)XLRCableNot applicableDimensionsØ 22.5 x 221 mmWeightapprox. 65 gMKE-300 SpecificationsPick-up patternsuper-cardioid/lobarFrequency response150 – 17,000 Hz ± 3 dBSensitivity (free field, no load,1 kHz)16 mV/Pa ± 2.5 dBNominal impedance200 ΩMin. terminating impedance2.7 kΩEquivalent noise level A-weighted (DIN IEC 651)18 dBCCIR-weighted (CCIR 468-3)28 dBMax. SPL (1 kHz)116 dB (THD = 1 %)Power supply1.5 V batteryBattery life200 hConnector3.5 mm Ø mono jackCablehelical cableDimensions230 x 65 x 50 mmWeightapprox. 60 g18 May 2007 Focus Magazine www.iov.com

ArticleThe Interview Test(3 metres)Both of the microphonesperformed well in this test. I wasalready aware of the excellentabilities of the Rode NTG-2, butthe ME 66 instantly showed itsmerits. The NTG-2 was muchsofter and warmer and slightlyless noisy than the ME 66. Butthe ME 66 was more powerful,clearer and crisper but withoutbeing harsh.The NTG-2 was slightly betterin not picking up off axisdirectional signals but thedifference was marginal. At theend of this series of tests bothhad their merits and we declaredit a draw.Mid-range Test(6 metres)The mid-range test once againjuggled our opinions of therelative qualities of themicrophones. The NTG-2 stilladded warmth (that humantouch) but was definitely flatterin tone than the crisp and clearME 66. It was an issue ofcrispness verses warmth but onthis occasion at six metres theclarity of the ME 66 gave it theleading edge over the NTG-2.Distance Test(12 metres)It was at twelve metres that themerits of each shotgunmicrophone became clear. Thisis the ‘back of the church test’when the camera is a long wayfrom the action but you still wantto hear what’s going on.The NTG-2 was clear, warmand, to my ears, pleasant tolisten to but now it wasbeginning to pick up substantiallymore background noise than theME 66. Again the ME 66 was notas directional but it was certainlymore powerful in picking up moredetail at a distance. While not aswarm as the NTG-2, the ME 66was exceptionally clear. At 12metres both microphonesperformed well but theSennheiser was beginning toopen up a lead!Hi-pass Filter TestOnce again we repeated all thetests on all of the microphoneswith their high pass filtersswitched on. This is aparticularly useful switchespecially when you are pickinglow end rumble or noise as itcuts it out completely and onlyallows the high end tones to passthrough - hence its name.However, high pass filters cancut out too much and this provedto be an issue for the ME 66.At 3 metres the NTG-2 keptsome warmth. In comparison,the ME 66 became almost a littleharsh - but even so it waspicking up tones that the NTG-2missed. We all felt that the ME66 had lost something but whileit was now tonally harsher itnever turned nasty which wasthe problem with both the AudioTechnica models we tested on anearlier occasion. So round onewent to the Rode NTG-2.At 6 metres the NTG-2became slightly noisier andwarmer than the ME 66, and allof criticisms of the 3 metre testwere mirrored at 6 metres.However, the issue of warmthand clarity reared its head andwe found ourselves split betweenthe two. So at 6 metres wedeclared it a draw.At 12 metres, in our opinion,the NTG-2 with the bass cut offswitch on, could not compete at allwith ME 66 - which by now hadbecome cleaner and crisper andwas delivering a much morepowerful signal. Therefore, at 12metres we had a clean winner inthe ME 66.Off Axis TestAs last time we ended with an offaxis test. Once again we tried totest these shotgun microphoneswith noise coming from off axis.While they both performed well itwas the NTG-2 that seemedmore focused than the ME 66and in our opinion the Rode NTG-2 directional nature was superband it picked up less noise.ConclusionAs before a necessary function ofany review is to test equipmentto its limits and, hopefully, that iswhat we have done with thesetwo microphones. And althoughin my opinion there is a clearwinner, the truth is that both ofthese microphones will serve thevideographer well.They both impressed mewith their build quality and howwell they were able to passmost of the tests. If youpurchased either of these itemsthey would perform themajority of tasks asked of themwith flying colours.Having recently purchased aRode NTG-2, I now find myself inthe position of stating that, in myopinion, the Sennheiser K6 withME 66 module is the bettershotgun microphone. As to theMKE-300, it will have to betested on another day - so watchthis space! Phil Janvier M.M.Inst.V.www.iov.com Focus Magazine May 2007 19

Part 10 - Marketing & PromotionI’m sure many of you, like me,find the concept of Marketingto be challenging. Probablythe best description which hashelped me get my head roundit is - ‘Creating the desire topurchase’. However – that’s abit fluffy! But, then again,marketing is a ‘fluffy’ thing,and if there was a universallyaccepted description andexplanation of marketing - orshould I say, ‘great marketing’- then we’d all be brilliant at itand there would be no needfor me to write this article!The bottom line is that thereis not one marketing method oractivity which will suit allbusinesses all of the time. It’s anactivity or state of mind whichshould be at the very heart ofyour business. Sure – craft skills,the ability to make profit, a legalmind, and technical know-how areall important – but unless youknow how to package these andpresent them to a target marketthen you are pretty much wastingyour time.A common maxim is thatthere are four P’s in marketing,namely - Product, Place, Price andPromotion. First of all you’ll needto create the right ‘Product’. Thenyou’ll need to know where to‘Place’ that product to make itavailable to your market. You’llalso need to know what ‘Price’your product will need to be toattract your market – and finally‘Promote’ it in a way that yourmarket can relate to. However,great marketing is about thinkinghow every activity you do withinyour business can augment thefour core P’s. This includes, andis not limited to - the way youanswer the phone, produceinvoices, your dress code whilst atwork or when meeting clients,your efficiency andprofessionalism in dealing withcustomer complaints – essentiallyevery aspect of your business canprovide you with the opportunityto create a desire in yourcustomers to purchase from youand to recommend others to dothe same.What is probably moreuseful, and where this article willconcentrate, is specific marketingand promotional activities.These are the things that you canand should do to actively marketyour business. But before youembark on any of these you willneed to get the first of the fourP’s right in your mind. There islittle point in promotingsomething to a market if it’s notwhat they want, at the price theyare willing and able to spend.Your definitive marketing goalis to match your products and/orservices to the customers whoneed and want them.Marketing –who needs it?A common thing I hear frommembers with establishedbusinesses is that they experiencefall off of business after a fewyears. This can be due to anumber of factors – such asincreased competition, or cheaperalternatives, or dare I say it, theirproduct or service is gettingworse. But the most commoncause will be that they have failedto keep up with their marketingand promotion.This is understandable as youcan fall into a false sense ofsecurity when your order book isfull and you are struggling to keepup with the work you have. Thelast thing on your mind at thatstage is trying to generate morebusiness. But work is like that.It will generally be a case offeast or famine – so you mustalways make a conscious effortto build this into your dailyworking pattern. The onlyreason that you are rushed offyour feet now is that previousefforts in marketing yourbusiness have paid off. Failing tokeep up with this will almostcertainly result in idle times.Whilst marketing is animportant activity for anybusiness, it’s also a key elementin making your business moreprofitable. Get your marketingright and you can more easilyattract work of higher financialreward – or generate volumebusiness to return the profitsyou desire.The Marketing MixWhilst there will always be someactivities that will work betterthan others, or those that areeasier to recognise as beingsuccessful, the best approach is todevelop a mixture of activities.There are three easy steps tofollow in creating a winningmarketing mix.Step 1 – Do not rely on justone or two marketing activities.There are literally hundreds ofactivities you can use (my top 12are featured later in this article)and you should be prepared to trythem all.Step 2 – Do not believe youcan create the perfect mix straightaway. The secret is to approachyour marketing in an experimentalway. Try lots of different activities– but most importantly measuretheir success.20 May 2007 Focus Magazine www.iov.com

ArticleOnce you have established fouractivities that actually work youare well on your way to achievinga successful mix. These are whatare often referred to as ‘MarketingPillars’. Like most structures,having at least four pillars ensuresstability.Step 3 – Even if you find fouractivities that really work – keepon trying new ideas out. Timeschange, and so do successfulmethods of marketing. A reallysuccessful marketing mix willhave many pillars – maybe the 12mentioned later in this article.The more you have the less likelyyou will find yourself in times ofbusiness drought.Measuring yourMarketing ActivitiesBefore we start on some of themarketing ideas that will help youto grow your business, you needto set in place the means tomeasure the response. This issimple really, but does requiresome discipline. Essentially, youneed to know where every part ofyour income comes from.Probably the simplest form ofrecording and measuring is tocreate a spreadsheet or databasefor each job. In that, recordwhere the client found you andmonitor the results from this on amonthly basis as part of yourmarketing appraisal. I appreciatethat this can be difficult in a onemanbusiness – but you still needto go through the motions to helpyou understand what measuresare working.You will often find that theenquiry is a result of more thanone activity. For instance, if youget a job as a result of areferral from a previous clientyou need to be able to trackback and see how theoriginal client found you –and then look at anyadditional marketingactivities you introducedwith them (see‘Marketing Pillar 8 –Customer Referrals’) tosee if these wereresponsible for the newenquiry.Sometimes it’sworth seeing ifclients will spend alittle more timewith you inanalysing howthey found you.It would not beunusual for aclient torespond to thequestion, “How did you find us?”with the first thing that comesinto their head. Furtherinvestigation might discover thatnot only did they see your advertin the Yellow Pages but they alsowalked past your stand at anexhibition, saw your listing in aGoogle search but never visitedyour site – and also that theirnext door neighbour’s secondcousin had their cine filmstransferred by you! Quite oftenone marketing activity will onlywork because of another.Measuring the success of activitiesnot only helps you to save moneyon ineffective activities but it willalso inspire you to try others and,indeed, invent some of your own.Marketing Pillar 1- Customer Care& GeneralProfessionalismOne of the first things toget right in your head isthat the ‘Customer isKing’. Treat them likethis and customer carewill be one of yourstrongest marketing activities.Even when you feel put out byyour customer’s demands, alwaystreat them with the dignity andprofessionalism that youappreciate receiving from others.A business that gets nocustomer complaints is less ableto leave their customers with agood impression. This mightsound daft, but think of the lasttime you had a complaint about aservice or product and thecompany handled your complaintin a professional way anddelivered an acceptable outcome.Even in that difficult situation theymanaged to impress you and youare probably more likely toremember them for all the rightreasons.I’m not suggesting that youshould try and generatecomplaints, but be prepared forthem and make sure you comeout smelling of roses. Ipersonally find that simple thingslike companies promptly returningmy calls or emails goes a longway to building my confidence –especially when it’s in relation to acomplaint.Also make sure that all of yourbusiness communication is neatand tidy – and concentrate on thevery basic stuff like spellingcustomers’ names correctly!These are things which customerswill expect – so any shortfalls willhave a negative impact onmarketing your business. www.iov.com Focus Magazine May 2007 21

ArticleThis brings me neatly on to one ofmy biggest grumbles – andsomething for which there is noexcuse in getting it wrong thesedays – and that’s adopting aprofessional telephone practiceand manner. I appreciate thatsometimes answer machines haveto be used – especially in smallerbusinesses. What I cannotunderstand is why somebusinesses in our sector feel thatit’s OK to let their kids answertheir business telephone or havetheir phone in a place where youcan hear their kids yelling theirheads off in the background.Equally irritating is when thephone is left unanswered, orthere’s a telephone messagewhich is obviously not geared tothe business.Finally, do things when yousay you are going to do them.Make it easy on yourself by notsetting deadlines you can’tachieve. Telling your customerthat you will have their projectcompleted when they want it –when you know full well that youcan’t possibly achieve this isshort-term appeasement.Having to go back to them withnews of delays is never a greatmarketing activity!Always think and actprofessionally, and the next timea business impresses you withtheir professionalism - try toanalyse exactly what it was thatimpressed you and adopt thatwithin your business.Marketing Pillar 2- WebsiteQuite simply – if you donot have a website, orhave one which is staleand unattractive to yourtarget market – then youare failing to achieve yourpotential. I really can’tput this point overstrongly enough and I feelthat I’ve covered this subjectmore than enough in previousarticles – but there are still many,many members who have nottuned in to the fact that websitesare the leading means ofcommunicating with your market.They present so manyopportunities for videographersoperating in the three mainmarkets of wedding, corporateand SIV videography. Weddingclients, generally being young andtotally familiar with thetechnology, will expect you tohave a website and willunderstand how to find youthrough search engines (a subjectin its own right). Corporateclients, who once used to find youthrough Yellow Pages will use theInternet in the same way – as adirectory of services. SIVproducers are not only providedwith a shop window for theirwares but also the means forclients to sample, order titlesonline or watch the content thereand then on a Pay-per-View basis.There really is no excuse. Ifyou do not have a website oryou have a poor one and yourbusiness is suffering - this willbe the main reason. But, itdoesn’t stop at having a greatwebsite. You need to use everytrick in the book to ensure thatyour target market not only canfind it – but more precisely, findit hard to avoid!I have covered WebsiteOptimisation and Pay-per-Clickadvertising of your website inprevious articles, but as a generalrule you must ensure that yourwebsite address is prominent oneverything you produce -letterheads, printed adverts,posters or leaflets, business cardsand programme title sequences.You really must shout about it atevery opportunity.Marketing Pillar 3– TraditionalPrint Advertising50% of your advertisingwill work. The onlytrouble is you will rarelyknow which 50% it is.That’s often because oneadvert will be seen butnot responded to – andthen another will appear and actas the trigger for the customer tocall. I guess what I’m saying hereis that advertising, if designed andplaced right, is a valuable part ofyour marketing mix - but it’s stillimportant to measure thembecause some titles you areadvertising in are going to be awaste of time.As advertising tends to be anexpensive marketing activity, yourexpectations are going to be high– and this is probably whyadvertising gets such a badreputation. To overcome thisnever spend more on anadvertising campaign than youcan afford to lose. Always opt fora regular smaller advert asopposed to spending your entirebudget on one big splash.As for design, this should bemainly influenced by the targetmarket you are trying to appealto. Whilst text-only adverts canwork, you should try to includesome ‘eye-candy’ or graphicdesign to help enforce yourmessage. As someone is flickingthrough the magazine you willneed something to attract theirattention – whether this is aheadline or a relevant picture.Look at successful adverts byleading brands and you can thendeconstruct the elements to seewhat it is that catches your eye.Your advert should alsoalways include what is referred toas a ‘Call to Action’. This is simplyan instruction to the reader as towhat you think they need to donext – “Call us now on XXX” or“Visit our website at XXX” or“Come and see us on stand XXXat the exhibition”. It soundsobvious – but sometimes peopleneed these subtle hints in orderfor them to respond in the wayyou want them to.Marketing Pillar 4– Direct MailingWithin this I’m going toinclude brochures,printed flyers andleaflets, emails andletters of introduction.All of these are usefulmarketing activities thatwill reap rewards ifdesigned and executed correctly.One of the first things you willneed is a database of customersto send your material to. Thesecan either be built or bought. By‘built’ I mean those customercontact details that you will gatherover time or by specific activities.By ‘bought’ I mean off the shelffrom companies who supply thedata, such as Yellow Pages orother industry-specific mailinghouse companies.Like advertising, think ofdirect mailing as something thatyou should do on a regular basis.A one-off direct mailing campaignsent to 10,000 customers will notbe as effective as ten mail shotsto the same 1,000 customers. Agood example of this is VikingDirect – who must send outliterally millions of its catalogueseach month.However, you’ll note that theysend these out month aftermonth. It’s a numbers game, butnot so much as to volume ofrecipients but how many timesthey will have to hit you beforeyou respond. It must work asthey keep on doing it.The secret is to start small orin volumes that you can managewith your available resources.This could be something that yourope the family in to help you with– maybe to justify the pocketmoney! Don’t waste money onfirst class stamps – but don’tskimp on the actual production ofthe material you are sending out.Remember, this might be the onlyimpression these people will getof your business, so homeprinting on toilet paper might justbe a false economy.As for design and layout, the firstthing you need to do is try to getinto the mind of the customersyou are aiming at. Your designand copy content should be aimedat meeting their needs, desires,hopes and dreams. Don’t overcomplicate things and try to useconversational-style language.Most of all – think ‘benefits’not ‘features’. Don’t be temptedto say, “Our camera producesover 1,080 lines of resolution”.As impressive as that might beyour customers would rather hearhow you are going to providethem with “stunning picturequality”. And never forget to usethe word ‘You’. This will help youto remember that you are tryingto have a personal conversationwith that person.Like advertising design thereis a classic format to follow –referred to as AIDA (Attention,Interest, Desire and Action).Your headline should grab theirAttention, which should befollowed by something ofInterest to your target market.You then need to home in ontheir Desires for your service orproduct and, finally, make itclear what Action they need totake (call, visit, post, etc).The only area of work wheredirect mailing is going to be hardto achieve new business iswedding videography – whereready-made databases ofpotential clients are hard to comeby. However, there are somesources you can check out – suchas buying or renting the list ofattendees to wedding exhibitions.These will be available!22 May 2007 Focus Magazine www.iov.com

ArticleMarketing Pillar 5– Articles &Press ReleasesThe same AIDA rulesapply to creatingreleases or articles forrelevant press orwebsites. You will find ita struggle to get them topublish everything yousupply, but all I can say is thatpersistence and ‘bribery’ works!This might mean that you haveto occasionally advertise with themagazine or website in questionbut at least you’ll be getting atleast twice the exposure. Somemagazines and websites alsoaccept ‘advertorial’ – which can bea very effective way of getting yourmessage across.To increase the chances ofyour copy being published,always include pictures.Magazine editors are alwayshungry for artwork so one or twoless to find makes it an easierdecision for them to make.And again, think little andoften – and never lose sight of thetarget audience you are aiming at.If you fail to get a story printedone month, change it a little andre-send it. This might seem alittle crude but there will betimes when even the most wellrespected newspaper ormagazine is hunting for a storyor page filler. Sometimes I’mastounded at what I read andhear as being news!Don’t limit yourself to printand website media. You mightfind that your local radio stationwould be keen to give a little helpto a local business – especially ifyou can come up with a story witha human or creative angle to it.If you struggle to come up withregular press releases you mightwant to approach your localnewspaper to see if they wouldlike a regular column on tips onhow to get the most out of yourcamcorder – on the understandingthat you always manage to getyour name and website addresson each article.Marketing Pillar 6– AlliancesCustomers will feel atease in dealing withyou and your terms &conditions ofemployment if youhave beenrecommended bysomeone they know orhave dealt with. Timespent in building alliances withother service providers in yourmarket is time well spent. Even ifyou have to offer some form ofcash incentive it will probablyresult in being one of the mostcost effective means of promotionyou use.But don’t just concentrate onbuilding alliances with noncompetitiveservice providers.You should be in contact andworking well with othervideographers in your homemarket or region. There will be atime when you get enquiries ondates that you are already bookedor for projects which you cannotcope with on your own. Havingsomeone else to either pull in orpass the work to will hopefullypay dividends in the longer term.This is one area wheremembership of the IOV is workingreally well – with memberscooperating not only locally butacross the entire organisation. Ifit isn’t already, networking shouldplay a major role in yourmarketing activities.Marketing Pillar 7– ExhibitionsExhibitions, whilstrelatively expensive, aregreat for a number ofreasons. Firstly, theyprovide you with theopportunity to sellyourself face-to-face.People buy from people –so exhibitions provideyou with the right environment toachieve actual sales. Remember,in general those who attendexhibitions are pre-qualifiedcustomers. As long as you havepicked the right event theneveryone who comes through thatdoor is a potential customer.Think about how you aregoing to present yourself and yourstand layout. Don’t create a cavewhich will bar people fromentering. Always lookapproachable and friendly butdon’t be forceful. No one enjoys ahard sales pitch, but then againpeople like to think you areinterested - so a fine balance hasto be maintained. And don’tforget to talk to your fellowexhibitors as they may well endup being businesses that you forman alliance with.Exhibitions also provide youwith the opportunity to distributeother marketing materials andgather data on potentialcustomers. Go prepared to talk topeople, have something to handout to them – and the means totake down their contact details.And don’t just file that data awaywhen you are finished at theexhibition – use it!The other great thing aboutexhibitions is that they are prettyeasy to measure as far as successis concerned. Unless you areselling a very complicated servicewhich requires lots of consultationbefore a sale is made – youshould be able to gauge whetherit was a success or not themoment the doors close.Marketing Pillar 8– CustomerReferralsWithout doubt the bestkind of business to getis that from arecommendation froma previous client. Thisis intrinsically linked toMarketing Pillar 1.Regardless of how good a productyou provide, or how cheap youcan provide it, if you do not getthe customer care part of yourbusiness right you are unlikely toget further work from referrals.It goes well beyond providinga great service and a well pricedproduct. There are activities youcan do to squeeze every lastopportunity out of your existingand previous clients. Forinstance, you might have soldcustomer ‘A’ your wedding videoservices but they are also quitelikely to be a customer for yourcine-to-video service. If notthem, then they will almostcertainly have someone withintheir family or circle of friendswho is. However, the chances arethey have no idea that you doprovide these services and anyother consumer-based services.The opportunities expandeven further with corporate orbusiness-based clients. Thecompany who commissions you toproduce their promotional videomight not appreciate that youcan also provide duplicationservices, standards transfers oreven camcorder hire for whenthey carry out internal trainingsessions.Previous clients or, should Isay, satisfied clients, do not havethe major obstacle that you’llface with a new client – andthat’s trust. You’ve alreadyproved your trustworthiness andthere will be a level of loyaltythat you can tap into.There would be nothing wrongin offering incentives to previousclients who recommend you.Something along the lines of,“Introduce a wedding video clientto us before 1st Jan 2008 andreceive a £50 Marks & Spencervoucher”. A £50 fee for getting a£1,000 job is not out of thequestion. You’ll obviously need toqualify the terms to limit yourliability – but this kind of activityhas great potential as a costeffective marketing tool.Marketing Pillar 9– CompetitionsVideography is a prettyspecialised service, sooffering your service aspart of a competition isgoing to attract onlythose who can make useof your services. This isthe basis of all marketingcompetitions, in thatwhilst you will have to give awayyour services to one lucky winner,you should gain a database ofpotential customers from theremaining entrants.This kind of activity can beused in conjunction with Pillar 5 –where you can give a localnewspaper an exclusivecompetition offer for their readersin exchange for publishing www.iov.com Focus Magazine May 2007 23

Articleyour press release or simply newsof the competition. Likewise, itcan be a great way to gather datawhilst you are at an exhibition -“Drop your business card in ourbox and win a 5-minutecorporate video”. Only thosewho are interested incommissioning a corporate videowill enter (mostly!).You can offer furtherincentives to the unlucky entrantswhen you tell them the bad news,“Sorry, but on this occasion youdid not win the free corporatevideo, but we are happy to offeryou 100 free copies on anycorporate video you commissionin the next 12-months”. It’s alsoa good idea to tell them who won,and use that story to promoteyour services further, “ABCProducts were the lucky winners,who have commissioned a videothat will double their turnover inthe next 12-months”.Marketing Pillar 10– Market SurveysWhilst customer surveyshave the additional valueof providing you withdata about your market,they also present youwith the opportunity ofpromoting your businessand developing yourservices. Even thoughthey can be a pain in the backsideto enter, if coupled with anincentive like those in Pillar 9 youwill find that potential clients arewilling to make the effort.Make sure that you keep thequestions simple – and aimed atthe information you are trying toobtain. This might be somethingas simple as gauging feedbackon your pricing structure, orfinding out what publicationspotential client read so you canplace adverts more effectively, oreven what additional servicesclients want.There are many good guides andexamples of surveys online – andprobably the cheapest and easiestway to run them is via yourwebsite. Check outSurveyMonkey.com where youcan set up your own 100-response survey - free of charge!Marketing Pillar 11– Promotional Video /Podcast / DownloadThis one is really a nobrainer!If you are avideo production companythen you really should beusing video to promoteyourself. This is especiallytrue for those involved incorporate video – as oneday you’ll be put on the spot by aclient who you are trying to sell apromotional video commission toand they’ll ask: “If video is sogood at promoting business, whyhaven’t you got one?”I’m not talking about ashowreel of previous work here –I’m talking about a specific videoexplaining the benefits of usingyour company. I think in the past20-years I’ve seen no more thana handful of video productioncompany promotional videos. Ithink I’ve seen only onepromotional video produced for awedding videographer. That’s notproof that this idea would notwork, its probably more of a casethat videographers are generallyanother example of ‘The cobblerand his shoes’ scenario.Either way, a goodpromotional video will help you ina number of the other MarketingPillar activities. It’s now veryeasy to include video on yourwebsite – and let’s face it avideographer without video onhis/her website simply must bemissing a trick. They can also bea great aid in making yourexhibition stand look interestingand should help to pre-qualifythose that approach your stand.And with DVD replication so cheapnow there’s no reason why a DVDcould not be included in – orindeed form the major part of -your direct mailing campaigns.Marketing Pillar 12– You!Finally, and mostimportantly, we come toyou. In most instancesvideography is a onemanbusiness. Peoplebuy from people – so youneed to invest in yourinterpersonal skills andmake sure that you usethese at everyopportunity.You must be enthusiasticabout the craft, your clients andyour business – and don’t be shyof telling everyone what you doand what you can do for them.The Marketing PlanAs great marketing is all aboutmeasurement, you need to firstlook at activities you are doingright now and start to measuretheir success. Look at yourcompetition, see what they aredoing and emulate the things youlike (there are no original ideasleft, you know!).However, always considerdifferentiation and how you canadd an edge. Sometimesdifferentiation is simply aboutprice – and whilst everyone wantsvalue for money that does notalways equate to paying thelowest price.Back in the Nineteenthcentury, passengers embarkingon a slow boat to China wereoffered more expensive cabins onthe cooler side of the ship(supposedly so because of thesun). These tickets were sold asPort Out Starboard Home – andhence the word POSH! It wasn’tso much that they got coolercabins – but the knowledge thatothers would know they paidmore for their tickets. This is aphenomenon which continuestoday in the form of which deckyour cabin is on a cruise liner.Once you have made the keydecisions about Product, Place,Price and Promotion you haveeffectively developed a marketingstrategy. Your Marketing Plan willsimply consist of writing thesedown and stating when you aregoing to implement the activities.Don’t set yourselfunachievable targets. You can’texpect establish all twelvemarketing pillars in the first week– so pace yourself. Think abouthow you can build these activitiesinto your daily schedule and stickto it. Marketing Plans normallyrange from 6-months to 5 years –and I would suggest that arealistic plan for a videographercould be achieved in 12-months(one Pillar each month). At thispoint you will be able to gain anaccurate measurement of theoverall plan. However, you mustreview your activities on a regularbasis and tweak them if they arenot working.As a final comment, you canhave all the enthusiasm and greatideas in the world, but unless youget on with the nitty gritty ofstarting and completing the tasksthen this will all go to waste.Breaking down the task into astep-by-step plan will make thejourney that much easier.Next MonthI’m going to cover Trade Marks,Copyright and the protection ofbusiness assets such as websitenames. This can be seen as ablack art and an expensiveprocess, but hopefully I’ll be ableto reveal some very easymeasures you can take to helpprotect your business from bothcasual and intentional theft. Oh,what fun! Kevin Cook F.Inst.V.24 May 2007 Focus Magazine www.iov.com

CLASSIFIED SECTION CLASSIFIED SECTION CLASSIFIED SECTION CALL KEVIN COOK ON 020 8502 3817 FOR MORE DETAILSEquipment & Service SuppliersThis space could beyours…Contact Kevin Cook020 8502 3817kevin.cook@iov.co.ukThis space could beyours…Contact Kevin Cook020 8502 3817kevin.cook@iov.co.uk SALES & WANTS SALES & WANTS SALES & WANTS SALES & WANTS CALL 020 8502 3817 OR ORDER ON-LINE AT WWW.IOV.CO.UKSales & Wants RatesAll adverts are listed here and atwww.iov.co.uk for up to three issues/months.IOV Members£17.63 Inc. VAT per item(per 25 words or part thereof)Non Members£23.50 Inc. VAT per item(per 25 words or part thereof)Cameras/CamcordersComplete video outfit for saleI have many items for sale in almost newcondition. Most of the items have beenused rarely (for a hobby) and some itemsnever used. There are too many items tolist so please visit my website for furtherinformation on all the equipment I havefor sale. http://www.rogerwilshaw.co.uk/forsale.htmContact Roger: 07766 540403 [150]Email: rogerwilshaw1701@hotmail.co.ukPal Canon XL2The camera is in immaculate conditionand just under 1 year old with an extra 2years warranty that I bought with it new.I have used the camera for 6 weddingsand 4 school plays so it has had very littleuse and was never used as a feeder. Itcomes with its original box andaccessories, a Hoya UV filter also boughtwith it and fitted from the lens came outof the box. It has 2 extra 6000mAHbatteries and the ch-910 dual charger.Any viewing or test of the camera is noproblem. I live in Co. Tyrone, N. Ireland£2200.00Contact Paul: 0789 4395 314Email: info@pgvideos.co.uk [150]Cameras for saleSony DSR390 (1750 hours) Canon 19xlens, Porta Brace cover, mic holder. Mintcondition. €6200 JVC 500 (270 hours) 13xCanon lens,mic. Great cam. €2200. CanonXM2 with Canon 0.7 wide angle lens, 2batteries, flight case. Little used. €1500Contact John: 00353 87 6886720Email: avalonvideo@eircom.net [149]Complete Production OutfitSecond User Video Equipment. For fulllist see website. [149]www.camera-and-equipment-sales.co.ukJVC GY-DV500 Camera130 Hours on Drum (Drum Replaced in2004) Fujinon S14x7.3B12U Lense +Manfrotto 501 Tripod & Tripod Plate. Price£1000.00Contact David: (01752) 511423 [148]Email: davidjames@encoreproductions.co.ukDSR 300 accessoriesFujinon Lens, charger, 3 batteries, raincape,manual. Plus Panasonic adaptor/charger,Citizen 3" LCD monitor. Offers.Contact Mike: 01484 684617 [148]Email: mikewade@yorkshirevideoarts.co.ukSony DSR 250 DVCam camera+One boxed Sony DSR 250 DVCam camerain as new condition with 21 hours ondrum. It also comes with Porta Bracecover, which the camera has never beenused without being on it. Also included isa hard case build by CP Cases & TripodPlate. £2600 for the lot.Contact Allan: 077894 86858Email: allan@allangordon.com [148]Sony DSR-PD170PDVCAM Camcorder. With standard pluswide Angle Lens VCL-HG0758. EWAMarine V2000 Waterproof Housing (10m).EWA Marine VC-PD150 Raincape. £1,650Contact James: 01202 488 140Mob : 07887 693 865Email : james@rayafilms.com [147]Sony HVR Z1 CamcorderExcellent condition, only 8 months oldand used purely for weddings. Comeswith all manuals and charger and has twoextra NPF 970 batteries.Also included is Elite Video instuctionalDVD.Price: £2200.Contact Des: 01619287361Email: deswilliams@mac.com [147]JVC HD100169 Hours on the Drum. 1 year old JVCHD 100 offers accepted. OwnerUpgrading to 200 series.Contact Brendan: 052-43353Mobile: 086-8119648Email: pvp@iol.ie [147]Panasonic AG DVC-200In excellent condition with Fuji 14x zoomlens. Its three 410,000-pixel IT CCDsdeliver superior picture quality with 800lines and high sensitivity its especiallysuited for weddings, sports and otherfeature-length events. Low hours.Comes with Battery & Charger IDX CamLight, Wind Jammer. Only UKP 2500 NoVAT May take PD170P in P/Ex, or other 3Chip camera.Contact John: 07746-462695 [147]Email: weddingvideos@uk2.netComprehensive Video Kit SelectionVarious items from DVCAM and DVCameras, DVCAM VCRs, ProfessionalTripods, Mics and Boom Poles, Lighting,Chromakey Curtain...Call for list.Contact Simon: 0113 261 1688 [146]Email: simon@avpromedia.tv Call 020 8502 3817 or order on-line at www.iov.co.uk Computer & NLE Products2 x Casablanca KronsVery useful to wedding companies whouse this system. 2 casablanca Krons forsale complete with lots of software andremovable caddie system with 9 harddrives.Contact Simon: 01582 614658Email: info@ultimatevisuals.com [150]Canopus Storm 2 edit station built byPlanet PCPentium 4 - 2.8ghz, 1 gig ram, 40gigsystem drive, 80gig & 200gig mediadrives, Pioneer DVD DVR107 re writer.Windows XP, Premiere 6.5, Photoshop 5,Corel draw 10, Soundforge 6, UleadWorkshop 2, Ulead Cool 3D andmore..... Any reasonable offerconsidered. Ring for more details, basedin West YorkshireContact Mike: 01924 515100 [146]Email: mike@tapebank.co.ukRecorders/PlayersSony DHR-1000 Edit DeckHardly used top notch semi-pro edit deck.500-line resolution and can handle 1hrMini-DV and 3hr DV tapes. Remote andejectable control panel. £795 ono plusp&p.Contact Karl: 07710 353 122 [148]Email: karldunkerley@yahoo.comSony DSR80DVCAM edit player/recorder. In excellentcondition. 810 head drum hours. £2200.Contact Steven: 0151 722 6692Email: steven@savideo.biz [143]Continued… www.iov.com Focus Magazine May 2007 25

CLASSIFIED SECTION CLASSIFIED SECTION CLASSIFIED SECTION CALL KEVIN COOK ON 020 8502 3817 FOR MORE DETAILSVoice Over ServicesInsuranceServicesThis space could beyours…Contact Kevin Cook020 8502 3817Format & Standards Transferkevin.cook@iov.co.uk SALES & WANTS SALES & WANTS SALES & WANTS SALES & WANTS CALL 020 8502 3817 OR ORDER ON-LINE AT WWW.IOV.CO.UKMiscellaneousTeac P-55 CD/DVD PrinterHigh-end CD/DVD thermal printer. Under300 print count! This is as good as it getsfor a small biz CD/DVD printer. Hardlyused. Under 300 print count. Still acurrent model this unit sells new for 4500pounds including VAT. Click on the linkbelow for details: http://www.veritysystems.co.uk/printers/discprinter.asp?id=5Note this is where I purchased my unit.2500 pounds takes it home today. NoVAT will be charged.Contact Rob: 07810821192Email: laundrybob@gmail.com [150]Teletest 4.5" 16/9 LCD MonitorPortable LCD monitor, unused and still inoriginal packaging. PAL & NTSC, 4/3 &16/9 formats. List price is £399 ex VAT,will sell for £295 plus VAT and P&P.Contact Keith: +353 87 6814208Email: keith@cutting-edge.ie [150]Sony Gun MicECM-672 gun mic. Little use from new -still in original box. £220 ono.Contact Adrian: 01964 503771Mobile: 07980 531349 [148]Datavideo SE 800 4 Channel DigitalMixer+ Datavideo TLM 4 LCD Monitor Bank + 420m DV Cables. Only used 6 Times inmint Condition. List price of these itemsare over £3300 + Vat. I will sell for£2200 ono. no Vat.Contact Shay: +353 46 9071008Email: ragtv@iol.ie [148]Manfrotto 503755MF3K CarbonMDEVE KitComprising 755MF3 MagFiber MDeVeTripod, 501 Pro-Video Head andMBAG80P Padded Tripod Bag. Hardlyused £325.00.Contact Barry: 01628 528682 [146]Email: barry@bwvideofilms.co.ukX10 VHS Duping Bank with cabinetand distribution ampWe have a large duping bank cabinet forsale containing x10 Panasonic NV-HD630Super Drive VHS decks incl. distributionamp so there is no 'daisy chaining' of thedecks together, subsequently avoidingany loss of signal quality. The decksthemselves are 4 years old but havehardly been used in the last 2 years dueto us mainly mastering on to DVD now. Itis a great duping bank for anyone wishingto do large runs of VHS tapes and is infull working order. Pictures of the bankare available on request. We are lookingfor around £500.00 o.n.o We are basedin Chorley, Lancashire and the bank isreally only suitable for pick-up only.Contact Nick: 01254 830823Email: info@sealfilms.co.uk [146]WANTEDPremiere 6 keyboardI need a keyboard for Premiere 6, I preferUSB but will consider PS\2Contact Geoff: 01706 221928Email: vms@beeb.net [149]Sony PD150P or PD170PLooking to purchase a Sony PD150P orPD170P or possibly another 3 chip videocamera. Must be in good condition andprefer low hours. Also reasonable pricedtripod. Cash paid. London & Berkshire.Contact John: 07746-462695 [147]Email: weddingvideos@uk2.netVariousBetacam SP player (large tapes), CanonXL1 (parts) and Manfrotto Tripod LegsContact John: 00353 1495393726 May 2007 Focus Magazine www.iov.com Call 020 8502 3817 or order on-line at www.iov.co.uk

Animation & GraphicsPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netAudio Equipment SuppliesEdirol Europe LtdStudio 3.4, 114 Power Road, London W4 5PYTel: 0870 350 1515Email: info@edirol.co.ukWeb: www.edirol.co.ukHHB Communications Ltd73 - 75 Scrubs Lane, London NW10 6QUTel: 020 8962 5000 Fax: 020 8962 5050Email: sales@hhb.co.ukWeb: www.hhb.co.ukMediaAtlanticPO Box 5050, Derby DE23 8ZWTel: 0870 161 5050 Fax: 0870 161 5051Email: info@mediaatlantic.comWeb: www.mediaatlantic.comOrtus Media Ltd34 Metropolitan Park, Taunton Road,Greenford, Middlesex UB6 8UQTel: +44 (0)20 8578 1955 Fax: +44 (0)20 8578 1956Email: info@ortus.tvWeb: www.ortus.tvRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukSennheiser UK Ltd3 Century Point, Halifax Road, High Wycombe,Buckinghamshire HP12 3SLTel: 01494 551551 Fax: 01494 551550Email: info@sennheiser.co.ukWeb: www.sennheiser.co.ukSoundgenieUnit 19C, Bentalls Shopping Centre, Heybridge,Maldon, Essex CM9 4GDTel: 01621 843200Email: info@soundgenie.co.ukWeb: www.soundgenie.co.ukSoundkit12 Earle Place, Canton, Cardiff CF5 1NZTel: 02920 342907 Fax: 02920231235Email: martyn@soundkit.co.ukWeb: www.soundkit.co.ukTotal Audio Solutions3 Woden Court, Park, Saxon Business Park,Hanbury Road, Bromsgrove, Worcs. B60 4ADTel: 01527 880051Email: sales@totalaudio.co.ukWeb: www.totalaudio.co.ukAuthoring Video To DVDDVDIYUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: dvdiy@replication.comWeb: www.dvdiy.comHattrick StudiosP.O.Box 8, Whetstone, Leicester LE8 6WXTel: 0116 2234 119Email: sales@hattrickstudios.co.ukWeb: www.hattrickstudios.co.ukPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netBatteries & PowerDS Video FacilitiesUnit 27, Metro Centre, Britannia Way,Coronation Road, London NW10 7PRTel: 020 8965 8060Tel: 0141 300 3404 (Glasgow office)Email: info@dsvideo.freeserve.co.ukWeb: www.dsvideo.co.ukHawkwoods LtdBriscall House, Wotton Rd, Ashford, Kent TN23 6LWTel: 01233 638715Email: info@hawkwoods.comWeb: www.hawkwoods.comOrtus Media Ltd34 Metropolitan Park, Taunton Road,Greenford, Middlesex UB6 8UQTel: +44 (0)20 8578 1955 Fax: +44 (0)20 8578 1956Email: info@ortus.tvWeb: www.ortus.tvPAG565 Kingston Road, Raynes Park, London SW20 8SATel: 020 8543 3131Email: sales@paguk.comWeb: www.paguk.comBatteries & Power contd...Penridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comWestgate DevelopmentsDerby House, 11 Rosebery Road, LangleyVale, Epsom, Surrey KT18 6AFTel: 01372 800404Email: west-gate@ntlworld.comWeb: www.westgatepower.comCamera Lenses & FiltersOrtus Media Ltd (Century Optics)34 Metropolitan Park, Taunton Road,Greenford, Middlesex UB6 8UQTel: +44 (0)20 8578 1955 Fax: +44 (0)20 8578 1956Email: info@ortus.tvWeb: www.ortus.tvPyser-SGI Limited (Fujinon products)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comSouth London Filter Ltd3 Richbourne Terrace, London SW8 1ASTel: 0207 735 1900 Fax: 0207 820 1718Email: info@camerfilters.co.ukWeb: www.camerafilters.co.ukCamera Soft Cases & BagsCP Cases LtdWorton Hall Ind. Est., Worton Road, Isleworth,Middlesex TW7 6ERTel: 0208 568 1881 Fax: 0208 568 1141Email: info@cpcases.comWeb: www.cpcases.comKATA UK Ltd15 Gatwick Metro Centre, Balcombe Road,Horley, Surrey RH6 9GATel: 01293 823232Email: sales@uk.kata-bags.co.ukOrtus Media Ltd34 Metropolitan Park, Taunton Road,Greenford, Middlesex UB6 8UQTel: +44 (0)20 8578 1955 Fax: +44 (0)20 8578 1956Email: info@ortus.tvWeb: www.ortus.tvPyser-SGI Limited (Portabrace)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comCD & DVD Recordable MediaMediaAtlanticPO Box 5050, Derby DE23 8ZWTel: 0870 161 5050 Fax: 0870 161 5051Email: info@mediaatlantic.comWeb: www.mediaatlantic.comMicroboards Technology Ltd7 Harriott Drive, Heathcote Industrial Estate,Warwick CV34 6TJTel: +44 (0) 870 350 3581Email: mkt@microboards.co.ukWeb: www.microboards.co.ukMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukSkyCom UK LtdSuite 17, 2nd Floor, Fifty7 Frederick Street,Hockley, Birmingham B1 3HSTel: 0121 236 2594Email: info@sky-com.co.ukWeb: www.sky-com.co.ukChromakey SuppliesVFX Blue Screen Solutions (Bristol UK Ltd)Unit 3, Sutherland Court, Tolpits Lane,Watford WD18 9SPTel: 01923 779333 Fax: 01923 779666Email: vfx.sales@bristolpaint.comWeb: www.bristolpaint.comPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netCommemorative Video & DVD CasesKarina KraftsComplex 7, 34 Nelson Road, Ystrad Mynach,Hengoed, Mid Glamorgan CF82 7BPTel: 01443 815595 Fax: 01443 862204Email: sales@karinakrafts.comWeb: www.karinakrafts.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukWarehouse Video ServicesBurnside, Horton Road, Staines, MiddlesexTW19 6BQTel: 01753 689400 Fax: 01753 689401Email: sales@warehouse-video.co.ukWeb: www.warehouse-video.co.ukComputer Hardware & SoftwareCreativeVideo.co.ukPriory Mill, Castle Road, Studley, Warks. B80 7AATel: 01527 854222Email: sales@creativevideo.co.ukWeb: www.creativevideo.co.ukHybrid Media Production & Distribution7 Birches House, 245 Birchfield Road,Redditch, Worcestershire B97 4LRTel: 01527 544883Email: sales@hybridmedia.co.ukWeb: www.hybridmedia.co.ukMediaAtlanticPO Box 5050, Derby DE23 8ZWTel: 0870 161 5050 Fax: 0870 161 5051Email: info@mediaatlantic.comWeb: www.mediaatlantic.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netQuad Logic (Apple Video Expert)Unit 46, Station Road Workshops, Kingswood,Bristol BS50 4PJTel: 0117 970 1550 Fax: 0117 970 1440Email: sales@quadlogic.co.ukWeb: www.quadlogic.co.ukXS Computers Ltd196 Kilmarnock Rd, Shawlands, Glasgow G41 3PGTel: 0870 747 6484Email: xscomputersltd@btopenworld.comWeb: www.xscomputersltd.co.ukZEN Computer Services3 Carolina Way, Salford Quays,Manchester M50 2ZYTel: 0161 736 5300 Fax: 0161 736 5303Email: info@zenvideo.co.ukWeb: www.zenvideo.co.ukCopyright Free & Commissioned MusicAKM MusicPO Box 3199, Kenilworth CV8 2ZPTel: 01926 864068Email: akm@akmmusic.co.ukWeb: www.akmmusic.co.ukChris Worth Productions27 Stainesway, Louth, Lincolnshire LN11 0DETel: 01507 601546 Fax: 01507 601546Email: info@chrisworthproductions.comWeb: www.chrisworthproductions.comHoldan LtdUnit 2 Waterside Business Park, Waterside,Hadfield, Glossop, Derbyshire SK13 1BETel: 0845 1304445Email: sales@holdan.co.ukWeb: www.holdan.co.ukMotcombe-Relf MusicPO Box 254, St Peter Port, Guernsey, ChannelIslands GY1 4LHTel: 01481 257804Email: royaltyfree@cd2.comWeb: www.royaltyfree.cd2.comCopyright Free & Commissioned Music contd...Smartsound powered by DatavisionRussell Farm, New Road, Maulden,Bedfordshire MK45 2BGTel: 01525 406886Email: sales@smartsound.co.ukWeb: www.smartsound.co.ukTrackline Music Services68 Alton Street, Crewe, Cheshire CW2 7QBTel: 01270 665750Email: dyl@trackline.comWeb: www.trackline.comDimming EquipmentLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814 Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comWestgate DevelopmentsDerby House, 11 Rosebery Road, LangleyVale, Epsom, Surrey KT18 6AFTel: 01372 800404Email: west-gate@ntlworld.comWeb: www.westgatepower.comDolly & Track SystemsPEC Video Ltd65-66 Dean Street, Soho, London W1D 4PLTel: 020 7437 4633 Fax: 020 7025 1320Email: sales@pec.co.ukWeb: www.pec.co.ukDrapesLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814 Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukDTV / Nonlinear TrainingCreativeVideo.co.ukPriory Mill, Castle Road, Studley,Warwickshire B80 7AATel: 01527 854222Email: sales@creativevideo.co.ukWeb: www.creativevideo.co.ukSymbiosis (FCP & DVD Studio Pro)47 The Parade, Royal Priors,Leamington Spa CV32 4BLTel: 01926 436930 Fax: 01926 885936Email: sales@symbiosis.comWeb: www.symbiosis.comDuplication ServicesDouble VisionThe Studio, Half Key Farm, Malvern,Worcestershire WR14 1UPTel: 01886 830084 Fax: 01886 833783Email: kate.doublevision@virgin.netWeb: www.doublevision-videos.comMedia Heaven LtdUnit 12, Castleton Close, Armley Road, Leeds LS12 2DSTel: 0113 244 3550Email: info@mediaheaven.co.ukWeb: www.mediaheaven.co.ukMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comRam Peripherals Ltd14 Lombard Road, Merton, London SW19 3TZTel: 020 8543 9222Email: sales@ram-peripherals.co.ukWeb: www.ram-peripherals.co.ukRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukwww.iov.com Focus Magazine May 2007 27

DVD & CD ApplicationsMedia Heaven LtdUnit 12, Castleton Close, Armley Road, Leeds LS12 2DSTel: 0113 244 3550Email: info@mediaheaven.co.ukWeb: www.mediaheaven.co.ukPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comDVD & CD Replication ServicesIntelligent Television and Video LtdITVV House, Norwood Street, Scarborough,North Yorkshire YO12 7EQTel: 0800 137423 Fax: 0800 0265050Email: info@itvv.netWeb: www.itvv.netMedia Heaven LtdUnit 12, Castleton Close, Armley Road, Leeds LS12 2DSTel: 0113 244 3550Email: info@mediaheaven.co.ukWeb: www.mediaheaven.co.ukMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comRam Peripherals Ltd14 Lombard Road, Merton, London SW19 3TZTel: 020 8543 9222Email: sales@ram-peripherals.co.ukWeb: www.ram-peripherals.co.ukDVD Duplication EquipmentMicroboards Technology Ltd7 Harriott Drive, Heathcote Industrial Estate,Warwick CV34 6TJTel: +44 (0) 870 350 3581Email: mkt@microboards.co.ukWeb: www.microboards.co.ukMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netRam Peripherals Ltd14 Lombard Road, Merton, London SW19 3TZTel: 020 8543 9222Email: sales@ram-peripherals.co.ukWeb: www.ram-peripherals.co.ukRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukSkyCom UK LtdSuite 17, 2nd Floor, Fifty7 Frederick Street,Hockley, Birmingham B1 3HSTel: 0121 236 2594Email: info@sky-com.co.ukWeb: www.sky-com.co.ukStarmount Ltd25-27 Churchill Way, Lomeshaye IndustrialEstate, Nelson, Lancashire BB9 6RTTel: +44 (0) 1282 619365Email: sales@starmount.co.ukWeb: www.starmount.co.ukEditing & Facility HireActivelightCoppins, West Road, Stoney Common,Stansted, Essex CM24 8NQTel: 01279 647682Email: john@activelight.co.ukWeb: www.activelight.co.ukEquipment DealersCalumet Pro Video93-103 Drummond Street, London NW1 2HJTel: 020 7380 1144Email: info@calumetphoto.co.ukWeb: www.calumetphoto.co.ukCreativeVideo.co.ukPriory Mill, Castle Road, Studley, Warks. B80 7AATel: 01527 854222Email: sales@creativevideo.co.ukWeb: www.creativevideo.co.ukGearhouse BroadcastUnit 12 Imperial Park, Imperial Way, Watford,Hertfordshire WD24 4PPTel: 0845 820 0000 Fax: 01923 691499Email: uk@gearhousebroadcast.comWeb: www.gearhousebroadcast.comH. Preston Professional Video103 Worcester Road, Malvern, Worcester WR14 1EPTel: 01684 575486 Fax: 01684 575594Email: jpreston@hpreston.co.ukWeb: www.hpreston.co.ukLEQ Ltd (Lightweight Equipment)Room 156, Pinewood Studios, Pinewood Road,Iver Heath, Buckinghamshire SL0 0NHTel: 01753 651444 Fax: 01753 651444Email: tonycovell@dial.pipex.comLibra Professional BroadcastChester House, 91/95 Alcester Road, Studley,West Midlands B80 7NJTel: 01527 853305Email: libra.video@btinternet.comWeb: www.libraprobroadcast.co.ukMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comPEC Video Ltd65-66 Dean Street, Soho, London W1D 4PLTel: 020 7437 4633 Fax: 020 7025 1320Email: sales@pec.co.ukWeb: www.pec.co.ukProactive UK Ltd1 Eastman Way, Hemel Hempsted HP2 7DUTel: 01442 253313 Fax: 01442 260913Email: sales@proav.co.ukWeb: www.proav.co.ukProduction Gear LtdMillennium Studios, Elstree Way,Borehamwood, Hertfordshire WD6 1SFTel: 020 8236 1212Email: sales@productiongear.co.ukWeb: www.productiongear.co.ukPROKIT111 Power Road, Chiswick, London W4 5PYTel: 020 8995 4664 Fax: 020 8995 4656Email: enquiries@prokit.co.ukWeb: www.prokit.co.ukSymbiosis47 The Parade, Royal Priors,Leamington Spa CV32 4BLTel: 01926 436930 Fax: 01926 885936Email: sales@symbiosis.comWeb: www.symbiosis.comT2 DirectBridge House, Royal Quay, Park Lane,Harefield, Middlesex UB9 6JATel: 01895 855655 Fax: 01895 822232Email: t2@top-teks.co.ukWeb: www.t2direct.comTNP Broadcast Sales LtdPO Box 2035, Watford, Hertfordshire WD18 9WZTel: 01923 712712Email: sales@tnpbroadcast.co.ukWeb: www.tnpbroadcast.co.ukTouchVision6 The Riverside, Farnham, Surrey GU9 7SSTel: 01252 823850 Fax: 01252 711702Email: ian.dudley@touchvision.tvWeb: www.touchvision.tvEquipment Rental3rd Eye Broadcast Group Ltd202B The Big Peg, 120 Vyse Street, TheJewellery Quarter, Birmingham B18 6NFTel: +44 (0) 121 693 9977Fax: +44 (0) 121 693 9976Email: michael@3rdeyebroadcast.comWeb: www.3rdeyebroadcast.comKitroom Monkey LimitedEaling Film Studios, Ealing Green, London W5 5EPTel: 0845 166 2597 Mobile: 07739 806807Email: mail@kitroommonkey.co.ukWeb: www.kitroommonkey.co.ukRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukEquipment Service & RepairMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comField Production CasesMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comPyser-SGI Limited (Portabrace)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comGrip EquipmentLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814 Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukInsurance CompaniesAaduki Multimedia Insurance2d Cranmere Road, Oakhampton,Devon EX20 1UETel: 0845 838 6933 Fax: 0845 838 6944Email: media@versatileinsurance.co.ukWeb: www.aaduki.comAUA InsuranceDe Vere House, 90 St Faiths Lane, Norwich NR1 1NLTel: 01603 623227 Fax: 01603 665516Email: info@aua-insurance.comWeb: www.aua-insurance.comGolden Valley InsuranceThe Olde Shoppe, Ewyas Harold,Herefordshire HR2 0ESTel: 0800 015 4484 Fax: 01981 240451Email: gvinsurance@aol.comWeb: www.photographicinsurance.co.ukTowergate CamerasureFuntley Court, Funtley Hill, Fareham, Hants. PO16 7UYTel: 0870 4115511Email: camerasure@towergate.co.ukWeb: www.towergateunderwriting.co.ukLCD MonitorsMediaAtlanticPO Box 5050, Derby DE23 8ZWTel: 0870 161 5050 Fax: 0870 161 5051Email: info@mediaatlantic.comWeb: www.mediaatlantic.comPyser-SGI Limited (TV Logic)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comLens Service & RepairPyser-SGI Limited (Fujinon)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comLightingARRI (GB) Limited2 High Bridge, Oxford Road, Uxbridge,Middlesex UB8 1LXTel: 01895 457000Email: sdaly@arri-gb.comWeb: www.arri.comCirro Lite (Europe) Ltd3 Barretts Green Road, London NW10 7AETel: 020 8955 6700Email: sales@cirrolite.comWeb: www.cirrolite.comDavid Lawrence LightingUnit 7, New Lydenburg Commercial Estate, NewLydenberg street, Woolwich, London SE7 8NFTel / Fax: 020 8858 2820Email: dmlawrence13@lineone.netWeb: www.studiolighting.co.ukDesisti Lighting (UK) Ltd15 Old Market Street, Thetford, Norfolk IP24 2EQTel: 01842 752909Email: desisti@globalnet.co.ukWeb: www.desisti.co.ukGekko Technology LtdUnit 4, Gallery Works, Common Lane,Kenilworth, Warwickshire CV8 2ELTel: 01926 863366Email: sales@gekkotechnology.comWeb: www.gekkotechnology.comIaniro UK LtdUnit 7, Walkers Road, Manorside Ind. Est.,North Moons Moat, Redditch, Worcs. B98 9HETel: 01527 596955 Fax: 01527 596788Email: ianirouk@aol.comWeb: www.ianiro.comLighting contd...LCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814 Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comPyser-SGI Limited (Portabrace)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comStudio & Lighting Services3 Cedar Drive, Loughton, Essex IG10 2PATel: 020 8418 9848Email: peter@slservices.co.ukWeb: www.slservices.co.ukWestgate DevelopmentsDerby House, 11 Rosebery Road, LangleyVale, Epsom, Surrey KT18 6AFTel: 01372 800404Email: west-gate@ntlworld.comWeb: www.westgatepower.comMatte BoxesPyser-SGI Limited (Vocas)Broadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comNonlinear & Hybrid SystemsAdobe Systems UK3 Roundwood Avenue, Stockley Park,Uxbridge UB11 1AYTel: 020 8606 1100 Fax: 020 8606 4004Email: adobeuksales@adobe.comWeb: www.adobe.co.ukAT Computers (Apple Centre Glos.)48 Barton Street, Tewkesbury, Gloucs. GL20 5PRTel: 01684 291112Email: sales@atcomputers.co.ukWeb: www.atcomputers.co.ukAvid TechnologyPinewood Studios, Pinewood Road, Iver Heath,Bucks. SL0 0NHTel: +44 (0)1753 655999 Fax: +44 (0)1753 654999Web: www.avid.co.ukCanopus EuropeUnit 4, The Duran Centre, 14 Arkwright Road,Reading, Berkshire RG2 0LSTel: 0118 921 0150Email: sales@canopus-uk.comWeb: www.canopus-uk.comCreativeVideo.co.ukPriory Mill, Castle Rd, Studley, Warks. B80 7AATel: 01527 854222Email: sales@creativevideo.co.ukWeb: www.creativevideo.co.ukDalco UK (distributor for Casablanca)PO Box 165, Brough HU15 1WHTel: 0845 456 0734Email: sales@dalco.co.ukWeb: www.dalco.co.ukDatavision LimitedRussell Farm, New Road, Maulden,Bedfordshire MK45 2BGTel: 01525 406886Email: info@datavision.co.ukWeb: www.datavision.co.ukDigital Video Computing LtdPheonix House, 17-19 Norway Street,Portslade, East Sussex BN14 1HQTel: 01273 707200Email: sales@dvc.uk.comWeb: www.dvc.uk.comEdirol Europe LtdStudio 3.4, 114 Power Road, London W4 5PYTel: 0870 350 1515Email: info@edirol.co.ukWeb: www.edirol.co.ukHoldan LtdUnit 2 Waterside Business Park, Waterside,Hadfield, Glossop, Derbyshire SK13 1BETel: 0845 1304445Email: sales@holdan.co.ukWeb: www.holdan.co.ukHybrid Media Production & Distribution7 Birches House, 245 Birchfield Road,Redditch, Worcestershire B97 4LRTel: 01527 544883Email: sales@hybridmedia.co.ukWeb: www.hybridmedia.co.uk28 May 2007 Focus Magazine www.iov.com

Nonlinear & Hybrid contd...In-Deep15 Abrahams Road, Henley on Thames,Berkshire RG9 2ETTel: 0870 350 2450Email: robbie@in-deep.netWeb: www.in-deep.co.ukMVS Digital (Sony Vegas)Unit 23, Wordsworth Business Centre, 21Wordsworth Road, Perivale, Middlesex UB6 7LQTel: 0845 456 0801Email: anil@micronetuk.comWeb: www.mvsdigital.comPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netPlanet Video Systems33 Bournehall Avenue, Bushey, HertfordshireWD23 3AUTel: 020 8950 1485Email: sales@planetaudiosystems.co.ukWeb: www.planetaudiosystems.co.ukSiren Technology178 Radcliffe New Road, Whitefield,Manchester M45 7RGTel: 0161 796 5279 Fax: 0161 796 3208Email: simon@sirentechnology.co.ukWeb: www.sirentechnology.co.ukZEN Computer Services3 Carolina Way, Salford Quays,Manchester M50 2ZYTel: 0161 736 5300 Fax: 0161 736 5303Email: info@zenvideo.co.ukWeb: www.zenvideo.co.ukOutside BroadcastMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comPost Production SoftwareNew Media AV(Avid distributor)25 Basepoint, Caxton Close, East PortwayIndustrial Estate, Andover, Hampshire SP10 3FGTel: 08456 446663Email: sales@nmav.comWeb: www.nmav.comPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netRadio MicrophonesSennheiser UK Ltd3 Century Point, Halifax Road, High Wycombe,Buckinghamshire HP12 3SLTel: 01494 551551 Fax: 01494 551550Email: info@sennheiser.co.ukWeb: www.sennheiser.co.ukSoundkit12 Earle Place, Canton, Cardiff CF5 1NZTel: 02920 342907 Fax: 02920231235Email: martyn@soundkit.co.ukWeb: www.soundkit.co.ukTotal Audio Solutions3 Woden Court, Park, Saxon Business Park,Hanbury Road, Bromsgrove, Worcs. B60 4ADTel: 01527 880051Email: sales@totalaudio.co.ukWeb: www.totalaudio.co.ukWireless Mics. & EarsUnit 19C, Bentalls Shopping Centre, Heybridge,Maldon, Essex CM9 4GDTel: 01621 843200Email: info@soundgenie.co.ukWeb: www.soundgenie.co.ukStudio Lighting DesignLCC Photon TechnikWatt House, Pirbright Rd, Normandy, Surrey GU3 2AGTel: 01483 813814 Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comTape StockMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comRPA6a Juno Way, London SE14 5RWTel: 020 3183 0000Email: sales@riverproaudio.co.ukWeb: www.riverproaudio.co.ukThat’s A Wrap SalesThe Boreen, Condor Road, Staines, Middx. TW18 1UGTel: 0871 222 0808 Fax: 01784 465639Email: sales@taw.eu.comWeb: www.taw.eu.comWarehouse Video ServicesBurnside, Horton Road, Staines, MiddlesexTW19 6BQTel: 01753 689400 Fax: 01753 689401Email: sales@warehouse-video.co.ukWeb: www.warehouse-video.co.ukTelepromptingPortaPromptLane End Road, Sands, High Wycombe,Buckinghamshire HP12 4JQTel: 01494 450414Email: sales@portaprompt.co.ukWeb: www.portaprompt.co.ukTripods & Camera SupportsCamera Dynamics LimitedWestern Way, Bury St Edmunds, Suffolk IP33 3TBTel: 01284 752121Web: www.vinten.comHague Camera SupportsMile End Road, Colwick, Nottingham NG4 2DWTel: 0115 987 0031Email: info@b-hague.co.ukWeb: www.b-hague.co.ukLibec EuropeUnit 7, Walkers Road, Manorside Ind. Est.,North Moons Moat, Redditch, Worcs. B98 9HETel: 01527 596955 Fax: 01527 596788Email: ianirouk@aol.comWeb: www.ianiro.comLouma UKTel: 020 8959 3082Email: info@louma.co.ukWeb: www.verycam.comManfrotto TripodsDistributed by DayMen InternationalTel: 0870 420 5113 (Customer Services)Web: www.manfrotto.co.ukOrtus Media Ltd34 Metropolitan Park, Taunton Road,Greenford, Middlesex UB6 8UQTel: +44 (0)20 8578 1955 Fax: +44 (0)20 8578 1956Email: info@ortus.tvWeb: www.ortus.tvVideo Accessories contd...Holdan LtdUnit 2 Waterside Business Park, Waterside,Hadfield, Glossop, Derbyshire SK13 1BETel: 0845 1304445Email: sales@holdan.co.ukWeb: www.holdan.co.ukKeene ElectronicsOld Hall, Unit 9, Mills Bus. Pk, Station Road,Little Eaton, Derby DE21 5DNTel: 01332 830550Email: sales@keene.co.ukWeb: www.keene.co.ukMVS VideoAlkham Valley Road, Folkestone, Kent CT18 7EHTel: 01303 891468Email: sales@mvsvideo.comWeb: www.mvsvideo.comPyser-SGI LimitedBroadcast Products Division, Fircroft Way,Edenbridge, Kent TN8 6HATel: 01732 864111 Fax: 01732 865544Email: sales@pyser-sgi.comWeb: www.pyser-sgi.comVideo EditingHattrick StudiosP.O.Box 8, Whetstone, Leicester LE8 6WXTel: 0116 2234 119Email: sales@hattrickstudios.co.ukWeb: www.hattrickstudios.co.ukPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netVideo ManufacturersEdirol Europe LtdStudio 3.4, 114 Power Road, London W4 5PYTel: 0870 350 1515Email: info@edirol.co.ukWeb: www.edirol.co.ukHoldan LtdUnit 2 Waterside Business Park, Waterside,Hadfield, Glossop, Derbyshire SK13 1BETel: 0845 1304445Email: sales@holdan.co.ukWeb: www.holdan.co.ukJVC Professional EuropeJVC House, JVC Business Park, 12 PriestleyWay, London NW2 7BATel: 020 8208 6200Email: sales@jvcpro.co.ukWeb: www.jvcpro.co.ukPanasonic Business SystemsPanasonic House, Willoughby Road, Bracknell,Berkshire RG12 8FPTel: 01344 853855 Fax: 01344 853847Email: enquiries@panasonic-pbe.co.ukWeb: www.panasonic-broadcast.comSony Broadcast & Professional UKThe Heights, Brooklands, Weybridge,Surrey KT13 0XWTel: 01932 816275Web: www.sonybiz.netTV One LimitedUnit V, Continental Approach, WestwoodIndustrial Estate, Margate, Kent CT9 4JGTel: 01843 873300Email: sales@tvone.comWeb: www.tvone.co.ukVideo StreamingPlanet PCThe Old School, 690 Bradford Road,Birkenshaw, West Yorkshire BD11 2DRTel: 01274 713400Web: www.planetdv.netGET YOURCOMPANYLISTEDIn Focus magazineand on the IOV web site- www.iov.co.uk -from £145 per year(£20 for each additional listing)Call+44 (0) 20 8502 3817for details...All these benefits froma trade subscriptionof just £145 p.a: Listing in the Trade Directoryof Focus magazine Listing in the searchable TradeDirectory on the IOV web site -www.iov.co.uk Link from the IOV web site TradeDirectory to your own web site Automatic discounts onadvertising Discounts on IOV Conventionexhibition space Priority consideration of yourcompany news/press releases forpublication in Focus magazine Priority introduction toIOV regional meetings Product reviews undertakenby professionals in trueworking situations And last, but not least, ourexcellent magazine delivered everymonth to your door!AdditionalHeadingsWelcome!Royalty Free MediaDalco UK (animations and stock footage)PO Box 165, Brough HU15 1WHTel: 0845 456 0734Email: sales@dalco.co.ukWeb: www.dalco.co.ukHoldan LtdUnit 2 Waterside Business Park, Waterside,Hadfield, Glossop, Derbyshire SK13 1BETel: 0845 1304445Email: sales@holdan.co.ukWeb: www.holdan.co.ukVideo AccessoriesComposite Video LtdUnit 15, Liongate Enterprise Park, 80 MordenRoad, Mitcham, Surrey CR4 4NYTel: 020 8687 9700Email: sales@compositevideo.co.ukWeb: www.compositevideo.co.ukDVStuffPO Box 389, Maulden, Beds. MK45 2WGTel: 01525 406886Email: shopping@dvstuff.co.ukWeb: www.dvstuff.co.ukVoiceover ServicesColin Days Overnight VoiceoversThe Old Rectory, Ombersley, Worcs. WR9 0EWTel: 01562 822222Email: info@voiceover-uk.co.ukWeb: www.voiceover-uk.co.ukGeoffrey Annis25 St Peter's Avenue, Wilson Street, AnlabyEast Yorkshire HU10 7ARTel: 01482 647461Email: geoff@gannis.fsnet.co.ukWeb: www.voiceovers.co.uk/geoffrey.annisCall Kevin Cook (Sales)on +44 (0) 20 8502 3817Kevin CookIOV Focus LimitedPO Box 625LoughtonIG10 3GZUnited KingdomEmail: kevin.cook@iov.co.ukwww.iov.com Focus Magazine May 2007 29