Focus - Institute of Videography

INSTITUTE OFVIDEOGRAPHYContactsAdministration& Membership EnquiriesPO Box 625, Loughton,Essex IG10 3GZ United Kingdome: info@iov.co.ukt: 0845 741 3626 (UK)t: +44 (0) 20 8502 3817 (Int.)Executive AdministratorKevin Cook F.Inst.V.e: kevin.cook@iov.co.ukt: 020 8502 3817Membership AdministratorAriane Nombroe: ariane.nombro@iov.co.ukt: 020 8502 3817Executive ChairmanRon Lee F.Inst.V.13 Coleridge Avenue, Dentons Green, StHelens, Lancashire WA10 6RNe: ron.lee@iov.co.ukt: 01744 29976TreasurerSteven Abrams F.Inst.V.2 Ingledene Road,Liverpool L18 3HJe: steve.abrams@iov.co.ukt: 0151 722 6692Arbitration OfficerRon Lee F.Inst.V.13 Coleridge Avenue, Dentons Green, StHelens, Lancashire WA10 6RNe: ron.lee@iov.co.ukAssessment AdministratorChris Waterlow F.Inst.V.59 Sissinghurst Close,Pound Hill, CrawleyWest Sussex RH10 7FYe: chris.waterlow@iov.co.ukt: 01293 886484Institute of Videography LtdExecutive CommitteeRon Lee F.Inst.V.Steven Abrams F.Inst.V.Mark QuinnChris Waterlow F.Inst.V.Janet FentonPhil Janvier M.M.Inst.V.Published By:IOV FOCUS Ltd174 Roding Road, Loughton,Essex IG10 3BS United Kingdome: focus@iov.co.ukt: +44 (0)20 8502 3817Editor: Kevin Cook F.Inst.V.FOCUS magazine contents, and its logo,and the Institute Logo, are copyright ofthe Institute of Videography Ltd.While we make every effort to ensureaccuracy, we cannot take responsibilityfor losses resulting from publishing errorsof any kind, howsoever caused.ProVideo 2010, ProVideo 2011,ProVideo 2012 and ProVideo 2013are trading names forIOV Focus LtdGet it togetherThe registration for ProVideo2010 is now open - and I have toadmit I’m pretty chuffed with theway the registrations havestarted coming in. For those thatmissed the announcement youcan register for free atwww.iov.com/provideo. So,apart from the name change,what’s going to be differentabout this year’s event?The first important change isthat IOV members need toregister this year - as well asregistering any guests that theywill be bringing with them. Inprevious years we haveautomatically registeredmembers and sent them theirdelegates badges in the post -regardless of whether they wereintending to come to the show ornot. We thought this was a nicegesture, saved them the slightaggravation of typing out aregistration form - and also madeour pre-registrations lookhealthy. However, this wasn’tvery nice for the trees that hadto be cut down to make up thetickets. Nor was it nice for thepoor old postman who had tocarry those tickets in their sacks- and neither for the recycleteam who had to pulp theunwanted tickets. The onlydownside is that members willhave to spend a few momentsbashing in their details on thewebsite.If that wasn’t making me feelall environmentally-friendlyenough, we have also droppedthe courtesy coach that ran fromCoventry Station to the Ricoh.Whilst some visitors have foundthis to be very convenient, forthe past couple of years to saythe coach has been underusedwould have been anunderstatement. More oftenthan not it was running back andforth without any people onboard. Now that’s not exactlybeing kind to the planet either -and neither did it make financialsense. We are sorry to the fewwho liked to travel that way butits a very short cab ride from thestation to the venue.Keeping on the positives, theshow itself has shaped up verynicely indeed and its alreadylooking like the being the biggestand best show we have put on todate. Despite the difficult tradingconditions manufacturers anddealers have spotted thecontinual expansion of the provideoindustry and will be thereto show you their wares.We’ve also made it easier forthem by reducing our standspace down to the absoluteminimum. If you thinking ofexhibiting and are going to hangout to the last minute, thinkagain! At the time of writing thispiece there were about half adozen spaces not spoken for -and a raft of companies whowere in the final stages ofplanning their attendance.Believe me, we have doneeverything we can to keep thecosts down so there’s not goingto be any last-minute bargains tobe had - that’s if we have anyspace left at all!So, more exhibitors, agreener event, more attendees -is there anything else that’sgoing to make ProVideo 2010 aThis MonthThe CookRetortFEATURES14 Video Business Start-upPart 8 - Branding18 Brace YourselfBen Bruges weighs up a range on shoulder brace systems22 Game ChangerIntroducing Focus Magazine’s DSLR expert - Peter RearREGULAR ITEMS5 IOV News IOV and Industry News10 Area News A round-up of local IOV Meetings11 Trade Directory Subscribing Manufacturers & Suppliers24 The List The Register of Qualified Members25 And Another Thing Stuart Little’s satirical column26 Classified Ads Sales & Wants / Products & ServicesForewordwinner? As I’vealready mentioned,the registrations arecoming in nicely, and part of thisis due to the continual mergingof the worlds of photography andvideography. Like it or not, thetwo industries are blending - andwe’ve recognised this throughthe range of presentations in themain theatres being held in theJaguar lounge. If you want tosee what all the fuss is aboutcome and spend some timelistening to the leading lights inDSLR video production and youwill get the picture (if you’llpardon the pun). This is not tomention the presentations anddemonstrations taking place inthe theatres in the main hall andon the exhibitors’ stands.There’s already been chatteron external forums about visitorsorganising meetings at the event- and we positively encouragethis. In fact its one of thebiggest lessons we’ve learnt inprevious years. Whilst this is stillgoing to be a buying event - withthe usual raft of one-off showdeals and incentives - one of thereasons visitors come back yearafter year is to meet new and oldcolleagues. Despite us nowliving an online world, with muchof the networking being carriedout on forums and socialnetworking sites, events such asthis are where you’ll get to meetreal-people and exchange reallifeexperiences in a comfortableand convivial environment. Infact, we’ve set aside thecentrepiece of the show just forthat purpose.With a little over 2-monthsuntil the doors open on ProVideo2010 - we look forward to seeingyou there - 13th & 14th October,Ricoh Arena, Coventry. Kevin Cookwww.iov.com Focus Magazine August 2010 3

Industry NewsIOV NewsIndustry, Technology & Regional NewsLeading star of ‘The Bill’to present IOV AwardsThe IOV is proud to announcethat Andrew Lancel will bepresenting the 2010 IOV Awardson 13th October at the RicohArena, Coventry.Andrew is currently starringas DI Neil Manson in the ITV1police drama ‘The Bill’ - a rolehe has played since 2003. Anestablished TV and theatreactor, Andrew came toprominence with the role of DrAndrew Collin in thegroundbreaking andcontroversial BBC series ‘CardiacArrest.’He followed this with roles ina number of TV dramas andmore controversy in 'Soldier,Soldier,' 'Go Back Out,' and'Queer as Folk.' He also starredin the feature film ‘Wide-Eyedand Legless’ alongside JulieWalters and Jim Broadbent aswell as numerous theatreproductions including nationaltours of ‘Antony and Cleopatra,’and ‘Conduct Unbecoming,’‘Certain Young Men’ at theAlmeida and ‘The RecruitingOfficer’ at the ChichesterFestival.The IOV Awards are openeach year to IOV members withentries in the six productionWhat do youwant to knowabout videoproduction?Sony are developing a range ofpresentations for ProVideo 2010and would like to know what youthink is "the" most important skillor technique for today'sprofessional videographer.As part of their commitmentto delivering relevant andmeaningful educational contentcategories of Best CorporateVideo, Best Wedding Day Film,Best Documentary, Best Film,Best Music Video and Best Open.The short-listed entries for thisyear will be announced on theIOV website after 11th August,with the final running orderannounced at the awardsceremony itself.Following on from thesuccess of the 2009 awards, theformat for the awards ceremonyfor video professionals,Sony would like to hearwhat you believe is thesingle most important issue forvideographers.This schedule ofpresentations will be runningthroughout ProVideo 2010 (13th& 14th October - Jaguar Hall 2,Ricoh Arena) and will be given byleading industry professionalswho will concentrate on thetechnical and creative challengesyou face in your video productionwork. Whether its effective solidstate workflows, best practice indelivering HD content or simplyhow to get the best possiblewill remainthe same -with a formalsit-downbanquetfollowed bythe awardspresentationsand live musicentertainmentto followwithin our own private functionarea. Once the formalities andcelebrations have finished, thosethat enjoy a really late night canthen move on to the casinolocated on the lower floor of theRicoh which stays open until 5am!Tickets for the awardsceremony are now availablefrom the IOV website(www.iov.com/awards) at£49.95 each. This includes thegala dinner and table wine.There is a range of hotelaccommodation nearby - whichyou will find listed on theProVideo section of the website- www.iov.com/provideo. Kevin CookIOV Executive Administratorkevin.cook@iov.co.ukpictures from your camera, Sonywant to be able to give you theright information in an easy tounderstand format.To submit a suggestionsimply emailsonyprovideo@iov.co.uk. Allsuggestions will be treated in thestrictest confidence, and Sonywill use their best endeavours tocater for the widest audiencerequirements as possible. ProVideo 2010RegistrationNOW OPENThe IOV is pleased to announcethat the registration for ProVideo2010 is now open.Do I need to register?Simple answer - yes! This yearwe would like all visitors,including IOV members, toregister for the event. This willsave us sending tickets to thosewho are unable to attend.Please visit the ProVideosection for the website now.www.iov.com/provideoFurther informationThe ProVideo section of thewebsite is also now live, whichincludes details on travel, localhotel accommodation and theIOV Awards - along with apreliminary list of seminars andpresentations. Furtherpresentations will be confirmed inthe coming months, along withschedules of presentations beingmade by exhibitors on theirstands.If you have any questionsabout ProVideo 2010, includingdetails on exhibiting at the event- please feel free to contact medirectly. Kevin CookExecutive Administratorkevin.cook@iov.co.ukwww.iov.com Focus Magazine August 2010 5

Industry NewsVinten’s innovation rewardedSave Our Sound UK Meet With TreasuryVinten is delighted to announcethat it has received the Queen’sAward for Enterprise in theInnovation category.The Queen’s Awards forEnterprise are the UK’s mostprestigious awards for businessperformance. The innovationAward in particular recognisesthose organisationsdemonstratingsubstantial andsustainedimprovement inbusinessperformance andcommercial success as a result ofoutstanding innovation inproducts or services.Vinten has been recognised forits continuous innovation anddevelopment with its PerfectBalance technology – a uniqueand innovative engineeringsolution for professionaltelevision camera support.“This outstanding recognition is afitting tribute to the continuingsuccess of the Vinten brand andits employees as it celebrates its100th anniversary, anunprecedented achievement inits own right in the film andtelevision industry” said RogerWilson, Managing Director.Since its foundation in 1910,Vinten has been a world-leadingdeveloper and manufacturer ofcamera supports including panand tilt heads, tripods andpedestals. The introduction ofPerfect Balance in the 1980s,which is unique to Vinten headsand pedestals, allowed the brandto branch out into a new sectorwhich it had not previouslyserved: the large and rapidlygrowing electronic newsgathering (ENG) market, whichfavoured lightweight mountings.As a result of deploying PerfectBalance, Vinten was able tosecure a leading position in thismarket globally, while at thesame time doubling its sales.Vinten is now renowned forPerfect Balance, the unrivalledability to support a camera sothat it appears weightless to theuser. This, combined with fluiddrag, ensures that the onlymoves the camera makes arethose that the operator wants,with the camera remainingperfectly still – in any position –at the end of the move.“Our dedicated employees workside by side with our customersto develop innovative newfeatures and research workcontinues to develop futureproducts encompassing the samegoals with even moresophisticated technologies todeliver tangible benefits to ourcustomers” concluded Wilson.For more details please contact Vintendirect - see Tripods & CameraSupports in the Trade Directory onpage 13.Emap buys out BVE & The Production ShowEmap is delighted to announcethe acquisition of BroadcastVideo Expo and The ProductionShow from its joint venturepartner, VCM events.Event Director CharlotteBowskill said: “Broadcast VideoExpo is the leading event for thecontent creation industry in theUK, bringing together the latesttechnology and innovation forbroadcast professionals. Asuccessful working partnershipwith VCM has enabled the showto go from strength to strength,delivering hundreds of seminars,increasing exhibitor numbers andattracting over 12,000 visitors.We look forward to continuing aclose relationship with ourcustomers, associations and thepress to deliver an even strongershow in 2011.”Emap’s plans for 2011 arealready in full swing and includea new 3D Revolution seminarroom, enhanced Audio Room,larger post production suite andimproved VIP programme.The 2011 show will be 15%bigger with more exhibitors andseminars, further confirming theimportant role that this event hasto play in the growing broadcastand production market. It takesplace on 15-17th February 2011,Earls Court 2, London.For further information pleasecontact Charlotte Bowskill, EventDirector – +44 207 728 5544 orcharlotte.bowskill@emap.comOnce again the plight of thePMSE sector was laid beforeGovernment officials. During themeeting it was stated thatTreasury and BIS (Departmentfor Business Innovation andSkills) are trying to find acompensation scheme that is theright one.However, industryrepresentatives are fearful thatany scheme, when and iffinalised, could eventually proveto be no more generous than theterms originally proposed byOfcom – the reason for launchingthe Save Our Sound UKcampaign in the first place.On current evidenceGovernment would still appear tobe sticking to the line that onlyChannel 69 capable equipmentwill qualify and thatcompensation levels will bebased on residual value ofequipment. The effect of this willbe to exclude owners ofequipment that does not tune toChannel 69 but will still berendered redundant as a result ofPMSE’s eviction from Channels31-37 and 61-68. Additionally,owners of Channel 69 equipmentwould end up receiving a smallfraction of the true value of theirSarah McDougall A.M.Inst.V.Mike Page A.M.Inst.V.Alex Lynch A.M.Inst.V.Janet Fenton A.M.Inst.V.equipment.The previous Government’sposition was to ensure that anycompensation package shouldleave the PMSE sector ‘no better,no worse off’ as a result of thechanges to spectrum access. Thenew coalition administration hasyet to commit to this and SaveOur Sound UK is extremelyconcerned that it may not.Final decisions have yet to bemade on the structure and scopeof any compensation package butit is possible that things will befinalised by the end of July 2010,before Parliament rises forsummer recess.Consequently, Save Our SoundUK urges supporters to contacttheir recently elected MPs as amatter of urgency to highlightthe issues and ask them topursue a satisfactory outcome forthe PMSE sector.There will be a presentation atProVideo 2010 that will explainthe impact of these changes toprofessional videographers -details of which can be found onwww.iov.com/provideo.For more information visit - http://saveoursound.wordpress.com/Press release issued bywww.johnstevenpr.comNewly-accredited Associate MembersThe following list of members have passed theirAssociate Member exam and are now able to usethe IOV logo in their marketing material. Theyhave also been set up with a web page which mustbe linked to when the IOV logo is placed on theirwebsite. Full details of the benefits of AssociateMembership can be found at www.iov.com/joinChiswick, LondonStonegate, East SussexChiswick, LondonPoulton-le-Fylde, LancashirePlease note: Newly accredited Associate Members are published in Focus eachmonth and will be accurate at time of publication.6 August 2010 Focus Magazine www.iov.com

Industry NewsOlympic Games - Young People's Film FestivalLondon 2012 Olympic andParalympic Games short filmcompetition is now open. Theprogramme, which was launchedby eminent film producer LordDavid Putnam and actor NicholasHoult, invites 13-25 year olds tocreate short films that celebratethe values of the Olympic andParalympic Games: respect,courage, excellence, friendship,equality, determination andinspiration.Submissions were officiallyopened on Olympic Day, anannual event introduced in 1948to commemorate the birth of themodern Olympic Games on 23June 1894 at the Sorbonne inParis. Nearly 200 countriescelebrate Olympic Day withsports, cultural and educationalactivities.Submissions for Film Nation:Shorts are open until 1 October2010 and the competitionculminates in a special nationalaward ceremony each year tohighlight the best new filmmaking talent, with the firstceremony in December 2010.Edinburgh International FilmFestival (EIFF) will be hosting thefirst workshops in a nationwideprogramme to help new filmmakers,and those looking todevelop their skills furtherthrough expert tuition andequipment use. The uniqueprogramme of free workshopswill also give young filmmakersthe chance to meet professionalfilm-makers and acquire newskills in film-making techniquesusing the latest state-of-the-artPanasonic equipment.Confirmed workshops forSeptember and October will beheld in Derby (as part of FestDay), Berwick (as part of BerwickMedia and Arts Festival) Hay-on-Wye (Workshop for 14-16 yearolds as part of Hay Festival ofBritish Cinema), Cambridge (aspart of the Cambridge FilmFestival), Leicester (at thePhoenix Leicester), London (aspart of Raindance Film Festival)and Kent (as part of InternationalFilmmaker Festival). Moreinformation on forthcomingworkshops and how to registercan be found atwww.filmnation.org.uk.The winners’ work will bescreened at the iconic venues ofthe Olympic and ParalympicGames in London 2012 to anaudience of millions. The bestfilms will also be showcased ongiant London 2012 Live Sitescreens around the country, onthe London 2012 website, and ona dedicated Film Nation website,with monthly awards leading upto an annual award winnersceremony. The competition willbe run each year until 2012,showcasing the creative talentsof the next generation of youngfilm-makers and giving them achance to be right at the heart ofthe Games.Ruth Mackenzie, Director,Cultural Olympiad, said: “Thisprogramme will deliver apowerful message about ourintentions for the CulturalOlympiad: young people andtheir creative power aredeveloped and celebrated and,with the support of our partnersPanasonic and the OlympicLottery Distributor, will bebrought right into the heart ofthe 2012 Games.”David Bonney, Panasonic UK Adand Sponsorship Manager, said:“We are delighted to be workingwith LOCOG to engage youngpeople in the craft of filmmaking. These youngsters will beable to use the latest Panasonicconsumer and broadcastcamcorders to create a broadrange of films, including Olympicand Paralympic inspired ones, inthe lead up to the London 2012Olympic and Paralympic Games.We are looking forward tohelping to identify new filmmaking talent and seeing theseshort films recognised throughregional and nationalcompetitions.”Film Nation: Shorts is deliveredin partnership with Panasonic,Screen West Midlands, First Lightand 104 films with funding fromthe National Lottery through theOlympic Lottery Distributor.Visit www.filmnation.org.uk for moredetails.

Industry NewsWeb TV in a cubeMaster Class Road ShowsEZCaster Live Web BroadcastingSystem at the touch of a button.Multi Media Replication is pleasedto announce the EZCasterencoder for simple plug and playlive web broadcasting.The EZCaster encoder and“SMART” on-line managementsoftware makes streaming LIVEand creating on-demand videosas simple as turning on a TV. At8” wide, 7.5” tall, 14” deep andweighing only 6kg the EZCasterbox is designed to be easilyportable and able to be set upwith a minimal footprint.The video encoding softwareloads automatically afterswitching on and presents theuser with four basic buttons onscreen which along with acamera and broadbandconnection are all that is neededto begin live video streaming ofRoland’s new switchRoland Systems Group hasunveiled the new MVS-12 Multi-Viewer/Switcher which groupsand displays up to 12 SD videosignals to a single HD or RGBmonitor. This multi-viewer is theideal companion for the popularline of EDIROL SD video mixerssuch as the LVS-800 and V-8.The MVS-12 is ideal for anyapplications where you need topreview multiple video sources atonce such as in worship,education, corporate, rental andevent applications.The MVS-12 eliminates theneed for individual previewmonitors, combining 12 SDyour event.The EZCaster combines the twomajor parts to streaming video –video compression/streamingand publishing videos on yourwebsite – into one seamlessprocess. Until now, encodingsystems were typicallycomplicated and only createdvideo streams and files. With theEZCaster, your website isautomatically updated witha “watch live video” link.Users can just click the linkand start viewing your livebroadcast.The on-linemanagement softwareautomatically generatesthe HTML code to embedthe video in web pages,providing emailnotifications and RSS feedsto you and your clients.The EZCaster can runwebinars or livepresentations includingfeatures such as “ask aquestion”, custom graphics andeven PowerPoint presentations.The box is a low cost effectivesolution to hit global audiences.There are a variety of plans tosuit everyone’s needs, frommonthly subscriptions for livebroadcasting and on-demandstreaming, through to bespokearrangements for one-off events.For more details please contact MultiMedia Replication direct - see DVDDuplication Equipment in the TradeDirectory on page 12.inputs into one LCD display. Inaddition to the Multi-Viewerfunction, the MVS-12 has a builtinMatrix Switcher allowing up to12 video sources to be routed toup to 4 separate outputs such asseparate rooms, screens, or webstreamingdevices for livebroadcasts.The MVS-12 features: 12 composite video inputs (SD) HDMI and RGB multi-vieweroutputs 4 Multi-Viewer layouts (Dividethe screen in 4, 9, 10 and 12) Matrix switcher to 4 separateoutputs with quad preview Parameters and input selectioncontrolled using a mouse Controllable via Ethernet, RS-232C and MIDIFor more details please contact RolandUK Ltd direct - see Nonlinear & HybridSystems in the Trade Directory onpage 12.Nurturing new talent is BrianHall’s passion. With 30 years ofexperience as a BBC LightingCameraman under his belt, Briannow works with the filmmakersof the future as thecinematography tutor at theUniversity of Lincoln’s School ofMedia. This summer, inconjunction with the School ofMedia, he begins a series ofMaster Class Road Shows andSummer Schools, which will takeplace in Lincoln and at variouslocations around UK, starting inYorkshire and the Midlands.Brian’s long career, both at theBBC and as a freelancer, waspacked with memorableexperiences. His mission, 30years later, is to pass on thatknowledge again to his students.Brian teaches bothundergraduate and post graduatestudents; supporting, guidingand encouraging them to aimhigh.“It’s pretty exciting to see rawtalent coming through the doorsand to realise that, with my help,these students could go on tomake a name for themselves inthe industry.” His work with thestudents seems to be paying off.One of the proudest moments ofhis university career came whena group of his students collecteda prestigious Royal TelevisionSociety (RTS) award for a filmthey had made under hissupervision. “They won one ofthe RTS National Student Awardsin the face of some pretty stiffcompetition from other top MediaSchools. It was an enormousachievement.” says Brian.When Brian approached theUniversity with his idea aboutMaster Class Road Shows andthe Summer Schools, he foundenthusiasm and support. “It is anatural extension of my work atthe university and they werekeen to give it their backing andfurther raise the profile of theLincoln School of Media. It’salready the University’s mosthighly ranked department;Lincoln is in the Top 20 out of 89media courses in the UK.For his part, Brian knows thereare a lot of people out there whowant to take their camera andlighting skills to a higher leveland to get more out of theircamera. “The Master Classes areaimed at those already familiarwith a video camera who wouldlike to use professionaltechniques for camera operationand lighting. We’re going to lookat shooting techniques,composition and how to use bothnatural and artificial light toachieve a professional look. We’llonly be taking up to eight peoplein each Master Class and,because of the small numbers itwill be a fantastic opportunity totry out the latest HD cameraequipment, fitted with a 35mmadapter to shoot with 35mmlenses.”As an Associate of the RPS,Brian is also aware of thegalloping convergence of stillsand moving picture technologyand hopes the Master Classes willattract hard-core stillsenthusiasts who are looking tothe future. “The recent series ofHouse on American TV was partlyshot on a digital stills camera andit’s looking increasingly likelythat all new stills cameras willhave a video capability of somekind. If you’d like to be able tocreate great moving images aswell as still images, then theMaster Classes could be for you.”The remaining Master Classdates and locations are asfollows:21st August and 22nd AugustHoliday Inn, Leeds Wakefield28th August and 29th AugustHoliday Inn, YorkFor more details contact Brian Hall(brhall@lincoln.ac.uk) on01522 8863328 August 2010 Focus Magazine www.iov.com

Industry NewsArea IOV NewsEast Anglia &A1 CorridorBy Bill PlattsOur Junemeeting was thesecond time wehad met at theICA Fleet inPeterborough. Itwas a very special meeting as itwas the first time Area 7 hadhosted a VideoSkills night. MartinKay of Zen Computer Systemswas our speaker and instructorfor the night.The evening went very welland we had fifteen members inattendance. Martin is veryknowledgeable in this field andguided us in the best ways tocompress video. What he doesnot know about videocompression is not worthknowing.Although the subject is verytechnical and probably would notbe a welcome topic to talk aboutto the wife at bedtime (speakingfrom experience) our membersseemed to enjoy it – after all ifyou are serious at this game youneed to be aware of the pitfallsand benefits of compression.After a short break withrefreshments being sponsored byForensic Video Services wecontinued on with the evening.We covered topics such asalgorithms, bit rates, codecs,wrappers and file types. Welearned about how backgroundmovement can seriously affect acompressed video and how just asimple trick like blurring it canmake all the difference.Surprisingly, even though it wasa warm night no one was seen tofall asleep – and this despite thefact that some members hadtravelled long distances. At theend of the evening we thankedMartin gave out Video Skillscertificates to all attendees.Thanks must go to the ICAFleet for sponsoring the meetingroom and to Martin for deliveringan enjoyable presentation. Find out about IOVMeetings in your Area...The IOV holds meetings on an areabasis throughout the year. If youwould like to receive notification byemail of when your nearestmeetings are being held, simplyregister on the IOV’s website. Youcan then subscribe to receiveautomatic emails when newmeeting notices are posted by theArea Rep. Full details of how toregister and subscribe can be foundin the ‘Using this Site’ section locatedin the upper main menu of thewebsite.Scotland NorthBrian Rae - brian.rae@iov.co.uk01224 862100Scotland SouthTony Nimmo - tony.nimmo@iov.co.uk01555 661541S. Yorks,Humberside &Lincs.By Brian FernleyOn Tuesday 29June 8 membersgathered at“The ReindeerInn” inSouthwell for a “Show and Tell”evening, The idea was to bringalong a piece of work orequipment that would be ofinterest to other members in thegroup. We had a splendidcornucopia of riches featuringtopics ranging from the staplefair of weddings and danceshows to the rather moreobscure; “Life Cycle of TheMayfly” and a Second World Waraircraft’s remained beingexhumed!On the equipment side anumber of us became acquaintedwith an iPad for the first time andwe were also able to get up closeand personal with a “Firestore”.As you can imagine therewere many and varied opinionsexpressed by those present.Everyone agreed it had been amost enjoyable evening showingthe versatility and depth of talentof our members, we’re sure wewill hold a similar eveningsometime in the future. North East EnglandMike Trewhella - mike.trewhella@iov.co.uk0191 536 6535North West EnglandPhil Janvier - phil.janvier@iov.co.uk0151 487 9338S. Yorks, Humberside & Lincs.Brian Fernley - 0115 989 2787brian.fernley@iov.co.ukRoss Ironfield - 01522 872 328ross.ironfield@iov.co.ukNorth & West YorkshireRoger Staniland - roger.staniland@iov.co.uk07511 548189North Wales & BordersRowland Barker - rowland.barker@iov.co.uk01490 430507West London,Middlesex &Herts.By RogerMarshallIOV. memberJagvinder Rana(Jag), who runshis ownproductioncompany, Perfect ImagingFilming Services, was our guestpresenter for this meeting. Jagstarted his working life in 1983 insales and marketing, but in 2004decided to pursue a full-timecareer in video production.He targeted shops which soldwedding accessories and gaveincentives to those who sentbusiness his way. His firstcamera was the Sony PDX10,and he perfected his editingtechniques on the AdobePremiere edit suite, laterswitching to FCP, due to theirwork flow capabilities. Hedecided to advertise in the‘Asiana’ and other high-endmagazines and created a websiteto display his work which mainlyincluded Fashion Shows, Danceroutines and, of course,Weddings.He indicated that he uses asimple format for his weddings tomaintain a professional standardand incorporates the ‘MagicBullet looks’ program to achievethe ‘film look’. Much of hisexperience has been gained fromhis contact and association withUS, Asian and IOVvideographers. He has alsoredesigned and upgraded hiswebsite, making it more userfriendly, attracting a highervolume of potential clients tomake appointments andultimately get their business. Theuse of Facebook as a tool toattract business was alsodiscussed and Jag mentionedthat he had switched from ‘Utube’,to ‘Vimeo’ to display hisclips as the quality was muchhigher and it targeted a morespecialised clientele . He alsoexplored SEO as a means ofgaining more exposure andobtained a fairly high conversionrate from site visitors -sometimes over 70% actuallydoing business with him. Jagmade us aware that ‘Facebook’can also be used to targetspecific groups through variouspublished blogs.We were then shown some ofJag’s work which included an adfor an Indian fashion show, andfootage for the actual show,using Z1 cameras. Theinfomercial for a corporate videoincluded a walk-through thevarious departments andcomments by staff. Video clipstaken from Asians weddings,which were held over severaldays, highlighted some of thedifficulties encountered whencoordinating activities separatedby long distances, even indifferent continents! We allagreed that the videos were verywell edited and professionallypresented.During discussion time thegroup focused on methods whichcould be used to find new clients,and ways of presentinginformation to potential clientse.g. the use of modern mobilephones to show clients video clipsof Weddings etc. The use oftrailers and five minute sequencesof the Bride and Groom separatelyas part of the final video packagewas also explained.The presentation ended at9.20pm after we thanked Jag foran interesting and detailedpresentation. The majority ofmembers present then relocatedto the local pub where wecontinued informal discussionsover a pint. MidlandsChris North - chris.north@iov.co.uk01530 836700East Anglia & A1 CorridorBill Platts - bill.platts@iov.co.uk01733 370922South Wales & Bristol ChannelRep to be confirmedWest London, Middlesex & Herts.Emerson Bovell - emerson.bovell@iov.co.uk020 8575 2842Oxfordshire, M1 Corridor & NW LondonAnthony Barnett - anthony.barnett@iov.co.uk01553 776995Essex, Herts, N, E & Central LondonZulqar Cheema - zulqar.cheema@iov.co.uk01279 413260West CountryLara & Ian Lewis - lara.lewis@iov.co.uk01752 691210Dorset, Wiltshire & HampshireBryan Stanislas - bryan.stanislas@iov.co.uk0845 260 7737Sussex, Berks, Surrey & SW LondonMike West - mike.west@iov.co.uk01903 892951Kent & SE LondonPeter Snell - peter.snell@iov.co.uk01634 723838Ireland - UlsterRep to be confirmedIreland - LeinsterMark Quinn - mark.quinn@iov.co.uk01 835 3389Ireland - MunsterJohn Berry - john.berry@iov.co.uk021 436 2299Ireland - ConnachtJohn Murphy - john.murphy@iov.co.uk087 688 6720If you would like to present yourproducts or services at local IOVmeetings - please contact the IOV’sCentral Office on 020 8502 3817 oremail info@iov.co.uk8 August 2010 Focus Magazine www.iov.com

Chromakey SuppliesCranes & Remote Heads3D Graphics & AnimationPush CreativityLynwode Lodge, Walesby Road, Market Rasen,Lincolnshire LN8 3EYTel: 01673 843852Email: ashley@push.uk.netWeb: www.push.uk.netThe Electronic Picture Company128 Beckets View, Northampton, NN1 5NJTel: 0796 879 4887Email: pablo@theelectronicpicturecompany.comWeb: www.theelectronicpicturecompany.comAudio Equipment SuppliesRoland UK LtdAtlantic CloseSwansea SA7 9FJTel: 01792 702701Email: info@rolandsg.co.ukWeb: www.rolandsg.co.ukHHB Communications Ltd73 - 75 Scrubs Lane,London NW10 6QUTel: 020 8962 5000Fax: 020 8962 5050Email: sales@hhb.co.ukWeb: www.hhb.co.ukIDX Technology Europe9 Langley Park, Waterside Drive, Langley,Berkshire SL3 6EZTel: 01753 593724Fax: 01753 595104Email: idx.europe@idx.tvWeb: www.idx-europe.co.ukRycote Microphone Windshields LtdLibbys Drive, Slad Road, Stroud,Gloucestershire GL5 1RNTel: 01453 759338Fax: 01453 764249Email: info@rycote.comWeb: www.rycote.comSennheiser UK Ltd3 Century Point, Halifax Road, High Wycombe,Buckinghamshire HP12 3SLTel: 01494 551551Fax: 01494 551550Email: info@sennheiser.co.ukWeb: www.sennheiser.co.ukSoundkit12 Earle Place, Canton,Cardiff CF5 1NZTel: 02920 342907Fax: 02920231235Email: martyn@soundkit.co.ukWeb: www.soundkit.co.ukAuthoring Video To DVDAuthoring Services & RocketDVDUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comBatteries & PowerDS Video FacilitiesUnit 27, Metro Centre, Britannia Way,Coronation Road, London NW10 7PRTel: 020 8965 8060Tel: 0141 300 3404 (Glasgow office)Email: info@dsvideo.freeserve.co.ukWeb: www.dsvideo.co.ukIDX Technology Europe9 Langley Park, Waterside Drive, Langley,Berkshire SL3 6EZTel: 01753 593724Fax: 01753 595104Email: idx.europe@idx.tvWeb: www.idx-europe.co.ukPAG565 Kingston Road, Raynes Park,London SW20 8SATel: 020 8543 3131Email: sales@paguk.comWeb: www.paguk.comPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comCamera Lenses & FiltersCalumet Pro Video (Formatt Filters)93-103 Drummond Street, London NW1 2HJTel: 08706 030303 (option 4)Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukIDX Technology Europe (Century Optics)9 Langley Park, Waterside Drive, Langley,Berkshire SL3 6EZTel: 01753 593724Fax: 01753 595104Email: idx.europe@idx.tvWeb: www.idx-europe.co.ukCamera Soft Cases & BagsManfrotto Distribution(formerly Bogen Imaging)Unit 4, The Enterprise Centre, Kelvin Lane,Crawley, West Sussex RH10 9PETel: 01293 583300Fax: 01293 583301Email: info@manfrottodistribution.co.ukWeb: www.manfrottodistribution.co.ukIDX Technology Europe9 Langley Park, Waterside Drive, Langley,Berkshire SL3 6EZTel: 01753 593724Fax: 01753 595104Email: idx.europe@idx.tvWeb: www.idx-europe.co.ukVFX Blue Screen Solutions (Bristol UK Ltd)Unit 3, Sutherland Court, Tolpits Lane,Watford WD18 9SPTel: 01923 779333Fax: 01923 779666Email: vfx.sales@bristolpaint.comWeb: www.bristolpaint.comCommemorative Video & DVD CasesKarina KraftsComplex 7, 34 Nelson Road, Ystrad Mynach,Hengoed, Mid Glamorgan CF82 7BPTel: 01443 815595Fax: 01443 862204Email: sales@karinakrafts.comWeb: www.karinakrafts.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comWarehouse Video ServicesBurnside, Horton Road, Staines, Middx. TW19 6BQTel: 01753 689400Fax: 01753 689401Email: sales@warehouse-video.co.ukWeb: www.warehouse-video.co.ukComputer Software & HardwareAV3 SoftwareSuite 51 Basepoint Business & Innovation Centre,Caxton Close, Andover, Hampshire SP10 3FGTel: 01264 326312 / 3Email: marketing@av3software.comWeb: www.av3software.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comCopyright Free & Commissioned MusicAKM MusicPO Box 3199, Kenilworth CV8 2ZPTel: 01926 864068Email: akm@akmmusic.co.ukWeb: www.akmmusic.co.ukChris Worth Productions7 Blanchard Road, Louth, Lincs. LN11 8YHTel: 01507 601546Fax: 01507 601546Email: info@chrisworthproductions.comWeb: www.chrisworthproductions.comTrackline Music Services68 Alton Street, Crewe, Cheshire CW2 7QBTel: 01270 665750Email: dyl@trackline.comWeb: www.trackline.comCalumet Pro Video (Cambo distributor)93-103 Drummond Street, London NW1 2HJTel: 08706 030303 (option 4)Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukDimming EquipmentLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comDolly & Track SystemsCalumet Pro Video (Cambo distributor)93-103 Drummond Street, London NW1 2HJTel: 08706 030303 (option 4)Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukPEC Video Ltd65-66 Dean Street, Soho,London W1D 4PLTel: 020 7437 4633Fax: 020 7025 1320Email: sales@pec.co.ukWeb: www.pec.co.ukDrapesLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukDuplication ServicesCopytrax Technologies UK Ltd35 Dry Drayton Industries, Scotland Road, DryDrayton, Cambridge CB23 8ATTel: +44 (0) 844 8156225Email: philipall@copytrax.comWeb: www. copytrax.comMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comwww.iov.com Focus Magazine August 2010 11

DVD & CD ApplicationsPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comDVD & CD Replication ServicesIntelligent Television and Video LtdITVV House, Norwood Street, Scarborough,North Yorkshire YO12 7EQTel: 0800 137423Fax: 0800 0265050Email: info@itvv.netWeb: www.itvv.netMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comEdinburgh Store3 Bonnington Business Centre, Tennant Street,Leith EH6 5HGTel: 0131 553 9979Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukBelfast StoreBoucher Plaza Unit 2, 4-6 Boucher Road,Belfast BT12 6HRTel: 02890 777770Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukCamerakit UKUnit 5, ABS Business Park, Viaduct Street,Stanningley, Leeds LS28 6AUTel: 01132 573005Email : sales@camerakit.tvWeb: www.camerakit.tvD + P Multimedia Products LtdUnit 1, Terenure Business Park, BeechlawnWay, Terenure Village, Dublin 6WTel: +353 1 4924374Fax: +353 1 4924372Email : sales@camerakit.ieWeb: www.camerakit.ieHoldan LtdUnit 2 Waterside Business Park, Waterside,Hadfield, Glossop, Derbyshire SK13 1BETel: 0845 1304445Email: sales@holdan.co.ukWeb: www.holdan.co.ukHireacamera.comUnit 5 Wellbrook Farm, Berkley Road, Mayfield,East Sussex TN20 6EHTel: 01435 873028Fax: 01435 874841Email: info@hireacamera.comWeb: www.hireacamera.comKitroom Monkey LimitedEaling Film Studios, Ealing Green,London W5 5EPTel: 0845 166 2597Mobile: 07739 806807Email: mail@kitroommonkey.co.ukWeb: www.kitroommonkey.co.ukEquipment Service & RepairCalumet Pro Video93-103 Drummond Street, London NW1 2HJTel: 08706 030303 (option 4)Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukThear Technology LimitedTTL House, Sheeptick End, nr Lidlington,Bedfordshire MK43 0SFTel: 01525 841999Fax: 01525 841009Email: service@theartechnology.co.ukWeb: www.theartechnology.co.ukLightingARRI (GB) Limited2 High Bridge, Oxford Road, Uxbridge,Middlesex UB8 1LXTel: 01895 457000Email: sdaly@arri-gb.comWeb: www.arri.comCirro Lite (Europe) Ltd3 Barretts Green Road, London NW10 7AETel: 020 8955 6700Email: sales@cirrolite.comWeb: www.cirrolite.comIaniro UK LtdUnit 19, Walkers Road, Manorside IndustrialEstate, Redditch, Worcestershire B98 9HETel: 01527 596955Fax: 01527 596788Email: info@ianirouk.comWeb: www.ianirodirect.comLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comDVD Duplication EquipmentCopytrax Technologies UK Ltd35 Dry Drayton Industries, Scotland Road, DryDrayton, Cambridge CB23 8ATTel: +44 (0) 844 8156225Email: philipall@copytrax.comWeb: www. copytrax.comMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comLEQ Ltd (Lightweight Equipment)Beech House, 62 York Road, Sutton,Surrey SM26HJTel: +44 (0) 20 8770 7790Email: Tonycovell@talktalk.netPEC Video Ltd65-66 Dean Street, Soho, London W1D 4PLTel: 020 7437 4633Fax: 020 7025 1320Email: sales@pec.co.ukWeb: www.pec.co.ukProactive UK Ltd1 Eastman Way, Hemel Hempsted HP2 7DUTel: 01442 253313Fax: 01442 260913Email: sales@proav.co.ukWeb: www.proav.co.ukProduction Gear LtdMillennium Studios, Elstree Way,Borehamwood, Hertfordshire WD6 1SFTel: 020 8236 1212Email: sales@productiongear.co.ukWeb: www.productiongear.co.ukGrip EquipmentIaniro UK LtdUnit 19, Walkers Road, Manorside IndustrialEstate, Redditch, Worcestershire B98 9HETel: 01527 596955Fax: 01527 596788Email: info@ianirouk.comWeb: www.ianirodirect.comInfinity Curves for Virtual SetsLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukInsurance CompaniesPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comNonlinear & Hybrid SystemsDavid Vincent Clarke Ltd3-4 Westbourne Grove, Hove,East Sussex BN3 5PJTel: 01273 205700Fax: 01273 917099Email: sales@dvc.uk.comWeb: www.dvc.uk.comHybrid Media Solutions7 Packwood Drive, Birmingham B43 6BDTel: 0121 288 4806Mobile: 07949 265049Email: sales@hybridmedia.co.ukWeb: www.hybridmedia.co.ukPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comTop Teks LtdBridge House, Royal Quay, Park Lane,Harefield, Middlesex UB9 6JATel: 01895 855655Fax: 01895 822232Email: Sales@top-teks.co.ukWeb: www.top-teks.co.ukAaduki Multimedia InsuranceBridge House, Okehampton,Devon EX20 1DLTel: 0845 838 6933Fax: 0845 838 6933Email: info@aaduki.comWeb: www.aaduki.comPlanet Video SystemsPinewood Studios, Pinewood Road, Iver Heath,Buckinghamshire SL0 0NHTel: 020 8950 1485Email: sales@planetaudiosystems.co.ukWeb: www.planetaudiosystems.co.ukEquipment DealersCalumet Pro VideoLondon Store93-103 Drummond Street, London NW1 2HJTel: 08706 030303 (option 4)Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukManchester StoreUnit 4, Downing Street Industrial Estate,Charlton Place, Manchester M12 6HHTel: 0161 274 4455Email: provideo@calumetphoto.co.ukWeb: www.calumetphoto.co.ukWTS Broadcast LimitedMedia Park, 40b River Road,Barking, Essex IG11 0DWTel: +44(0) 208 594 3336Fax: +44(0) 208 594 1552Email: sales@wtsbroadcast.comWeb: www.wtsbroadcast.comEquipment RentalCalumet Pro Video93-103 Drummond Street, London NW1 2HJTel: 08706 030303 (option 2)Email: rentals@calumetphoto.co.ukWeb: www.calumetphoto.co.ukPhoto-Shield Winsover HowdenUnit 7a, Winsover Centre, Winsover Road,Spalding, Lincolnshire PE11 1EJTel: 01775 716690Email: steve@winsoverhowden.comWeb: www.winsoverhowden.comTowergate CamerasureFuntley Court, Funtley Hill, Fareham,Hampshire PO16 7UYTel: 0870 4115511Email: camerasure@towergate.co.ukWeb: www.towergatecamerasure.co.ukRoland UK LtdAtlantic CloseSwansea SA7 9FJTel: 01792 702701Email: info@rolandsg.co.ukWeb: www.rolandsg.co.ukZEN Computer Services3 Carolina Way, Salford Quays,Manchester M50 2ZYTel: 0161 736 5300Fax: 0161 736 5303Email: info@zenvideo.co.ukWeb: www.zenvideo.co.uk12 August 2010 Focus Magazine www.iov.com

Radio MicrophonesSennheiser UK Ltd3 Century Point, Halifax Road, High Wycombe,Buckinghamshire HP12 3SLTel: 01494 551551Fax: 01494 551550Email: info@sennheiser.co.ukWeb: www.sennheiser.co.ukSoundkit12 Earle Place, Canton, Cardiff CF5 1NZTel: 02920 342907Fax: 02920231235Email: martyn@soundkit.co.ukWeb: www.soundkit.co.ukIaniro UK (Libec)Unit 19, Walkers Road, Manorside IndustrialEstate, Redditch, Worcestershire B98 9HETel: 01527 596955Fax: 01527 596788Email: info@ianirouk.comWeb: www.ianirodirect.comIDX Technology Europe9 Langley Park, Waterside Drive, Langley,Berkshire SL3 6EZTel: 01753 593724Fax: 01753 595104Email: idx.europe@idx.tvWeb: www.idx-europe.co.ukGET YOUR COMPANYLISTEDIn Focus magazine and on the IOV web site -www.iov.co.uk - from £145 per yearRecordable Media - CD / DVD / TapeAPR MediaMedia House, Unit 18 Rylands Industrial Estate,Bagley Road, Wellington, Somerset TA21 9PZTel: 01823 669166Email: sales@aprmedia.comWeb: www.aprmedia.comVintenCamera Dynamics Ltd, Western Way, Bury StEdmunds, Suffolk IP33 3TBTel: 01284 752121Web: www.vinten.comVideo AccessoriesMulti Media Replication LtdUnit 4, Balksbury Estate, Upper Clatford,Andover, Hampshire SP11 7LWTel: 01264 336330Email: info@replication.comWeb: www.replication.comKeene ElectronicsOld Hall, Unit 9, Mills Bus. Pk, Station Road,Little Eaton, Derby DE21 5DNTel: 01332 830550Email: sales@keene.co.ukWeb: www.keene.co.ukVideo ManufacturersPenridge Multi-MediaThe Barn, Rashwood Meadow, Droitwich Spa,Worcestershire WR9 0BSTel: 01527 861911Email: sales@penridge.comWeb: www.penridge.comStudio Lighting DesignLCC Photon TechnikWatt House, Pirbright Road, Normandy,Surrey GU3 2AGTel: 01483 813814Fax: 01483 811668Email: info@lcc-lighting.co.ukWeb: www.lcc-lighting.co.ukPhoton Beard LtdUnit K3, Cherry Court Way, Stanbridge Road,Leighton Buzzard, Bedfordshire LU7 4UHTel: 01525 850911Email: info@photonbeard.comWeb: www.photonbeard.comStudio & Lighting Services3 Cedar Drive, Loughton, Essex IG10 2PATel: 020 8418 9848Email: peter@slservices.co.ukWeb: www.slservices.co.ukTelepromptingAutocue GroupUnit 3, Puma Trade Park, 145 Morden Road,Mitcham, Surrey CR4 4DGTel: +44 (0)20 8665 2992Fax: +44 (0)20 8687 4869Email: sales@autocue.co.ukWeb: www.autocue-qtv.comPortaPromptLane End Road, Sands, High Wycombe,Buckinghamshire HP12 4JQTel: 01494 450414Email: sales@portaprompt.co.ukWeb: www.portaprompt.co.ukTripods & Camera SupportsHague Camera SupportsMile End Road, Colwick,Nottingham NG4 2DWTel: 0115 987 0031Email: info@b-hague.co.ukWeb: www.b-hague.co.ukCanon UK LtdWoodhatch, Reigate, Surrey RH2 8BFTel: 01737 220 000Email: Matt_Beard@cuk.canon.co.ukWeb: www.canon.co.ukJVC Professional EuropeJVC House, JVC Business Park, 12 PriestleyWay, London NW2 7BATel: 020 8208 6200Email: sales@jvcpro.co.ukWeb: www.jvcpro.co.ukPanasonic Business SystemsPanasonic House, Willoughby Road, Bracknell,Berkshire RG12 8FPTel: 01344 853855Fax: 01344 853847Email: enquiries@panasonic-pbe.co.ukWeb: www.panasonic-broadcast.comSony Broadcast & Professional UKThe Heights, Brooklands, Weybridge,Surrey KT13 0XWTel: 01932 816275Web: www.sonybiz.netTV One LimitedUnit V, Continental Approach, WestwoodIndustrial Estate, Margate, Kent CT9 4JGTel: 01843 873300Email: sales@tvone.comWeb: www.tvone.co.ukVoiceover ServicesGeoffrey Annis25 St Peter's Avenue, Wilson Street, AnlabyEast Yorkshire HU10 7ARTel: 01482 647461Email: geoff@gannis.fsnet.co.ukWeb: www.voiceovers.co.uk/geoffrey.annisJane FarnhamTel: 01753 664014Email: jane@janefarnham.comWeb: www.janefarnham.comAll these benefits from a Trade Subscription ofjust £145 p.a: Listing in the Trade Directory of Focus magazine Listing in the searchable Trade Directory on the IOV web site -www.iov.co.uk Link from the IOV web site Trade Directory to your own website Automatic discounts on advertising Priority consideration of your company news/press releasesfor publication in Focus magazine Priority introduction to IOV regional meetings Product reviews undertaken by professionals in trueworking situations And last, but not least, our excellent magazine delivered everymonth to your door!Additional Headings Welcome!Call Kevin Cook on +44 (0) 20 8502 3817IOV Focus LimitedPO Box 625LoughtonIG10 3GZUnited Kingdomkevin.cook@iov.co.ukwww.iov.com Focus Magazine August 2010 13

“Brand” is often seen assomething that only bigorganisations need to worryabout. This couldn’t befurther from the truth. Quiteoften videographers haveunknowingly developed theirbrand without actuallythinking about it – but thisdoes not make your brandany less important to theviability or success of yourbusiness. Unfortunately, anunconsidered brand is morethan likely going to beworking against you ratherthan for you.Even when brand isconsidered it is often muddledand confusing simply becausethe videographer is trying todevelop an identity to fit everypossible customer. I wouldcertainly question the logicbehind this. But what exactly isa Brand?What is a ‘Brand’The origins of the word areexactly what you’d expect – away of telling one herdsman’slivestock from another’s. Thoughthe origins of the word wouldsuggest that a brand is simply aunique identifying mark, in theworld of business a brand goesway beyond a mark or logo. Abrand should say somethingabout the personality of yourbusiness - often referred to asyour “business culture”.With a well defined brandyour customers will understand afair amount about your productor service, the price bracket youoperate in, and the othercustomers you serve well beforethey even make contact withyou. Whilst much of this isconveyed through your visualcommunications – including yourlogo, website, businessstationery and other promotionalmaterials – it’s also carried bythe way you deal with clients onthe telephone, via email or post,through blogging and socialnetworking sites and any othergeneral communications whichgive you an opportunity todisplay your business culture.This also extends to the wayothers speak about your business– including affiliated businessesand, most importantly, past andpresent clients.To your clients your brandwill represent a promise. If yourbrand says “we are the cheapest”that is exactly what they willexpect. If your brand is strongenough they will simply acceptthis without comparing yourprices with others. If you doubtthis phenomenon here’s a littletest for you. Think of an airlinethat would offer you the cheapestpossible ticket prices. You willprobably (almost definitely) comeup with either Easy Jet or RyanAir. You would expect them tobe the cheapest and will probablynot look any further if you aretrying to find the cheapest option– albeit that there might becheaper options out there. Theyare the leading brands when itcomes to cheap, no frills, airlines– yet they are not going to beeveryone’s first choice that’slooking to travel by air. Otherpassengers will be looking forother qualities in their airline andthere are brands that will hone inon their expectations too.In this sense videography isno different to any other productor service. You simply can’t beall things to all men. There arethings in life that usually don’t gotogether – such as ‘Cheapest &Best’, ‘Fastest & Most Refined’ or‘Traditional & Contemporary’.Again, looking at anotherhousehold name will help us tounderstand the importance ofbranding and how it can workacross a number of otherwiseunrelated products and services.Virgin operates in an incrediblywide and varied range ofbusinesses. Some instantlycome to mind – including VirginMusic, Virgin Airways, VirginMedia, Virgin Money, VirginMobile, Virgin Active, VirginRadio…. But, there are actuallyover 200 Virgin brandedcompanies worldwide –generating around £11 billionworth of business.According to their corporatewebsite, “Virgin stands for valuefor money, quality, innovation,fun and a sense of competitivechallenge.” I’m not sure aboutyou, but these fifteen words sumup their brand perfectly to me.They do go on to say that one ofthe factors that contributes tomaking a Virgin businesssuccessful is Richard Branson'spersonal reputation. Whilst thisis something that every smallbusiness can take comfort from itmust be followed by a word ofcaution. When Mr. Branson is nolonger here (an unavoidableconclusion – even if you are thissuccessful) will it detract fromthe brand? I think so – and Iwould therefore questionwhether it’s sensible for a smallbusiness to build its brand onpersonalities – especially if youhave aspirations to one day sellup and retire (which I doubt Mr.Branson will ever do!).Even if you think you alreadyhave a strong and identifiablebrand it would be useful for youto come up with your own,single-line, brand statement.Complete the following sentenceabout your own company…“X Production Companystands for........................”To give you some tips, makesure the statements do notconflict with each other. Don’tthink about specific services butrather concentrate on the cultureand the customer experience. Itmight help by starting with a listof brand values - the things youwant your customers to think ofwhen they consider yourbusiness.14 August 2010 Focus Magazine www.iov.com

ArticleQuite often opportunity will takeyour business off in a completelydifferent direction and youroriginal brand, albeit successfulin your original area of business,does not perfectly suit your newmarket.It could be that you need todevelop a completely separatebrand for different avenues ofyour business and, if so, you’llneed to consider whether theseseparate identities can sit happilytogether under one corporatebrand or whether you shoulddevelop completely separatebusinesses for different avenues.For instance, a brand that worksfor a wedding day film businessmight not work as well for acorporate video business.The above should get youthinking about your business in amore analytical manner and helpyou develop your brand and theway it is visually represented.Business Names &Branding ElementsOK – once you have the big ideasand concepts in place you canstart to look at the visualelements that represent yourbrand. These can includebusiness names, logos, images,colours, font styles and slogans.Now all these elements mightalready be in place but it doesn’tdo any harm in revisiting theseevery now and then to makesure they still reflect your brandand the direction where you wantto take your business.The actual business nameitself is obviously the mostimportant part of this. If youstarted off as ‘Acme WeddingVideos’ and you have plans tomove into corporate video thensomething has to change oryou’ll have to create acompletely new business namefor this side of the business. Itmakes much more sense tocreate a completely genericbusiness name that can serve allpossible avenues. ‘Acme VideoProductions’ would be a muchsafer choice. Also be aware ofthe rapidity at which technologychanges, so ‘Acme DVDProductions’ might still makesense now but give it a few yearsand you’ll be dealing with clientswho have never used a ‘DVD’before. Look for constants. Theword ‘Video’ is safe – as is ‘Film’- as they both refer to the actionor content contained within themedia and not the media itself.Including the actual servicewithin your company name iscalled a ‘Descriptive’ brand namebut there’s also...Acronyms(e.g. BBC, IOV or IBM)Alliteration or Rhymes(e.g. BlackBerry or Coca Cola)Evocative(e.g. Zenith or Amazon)Neologisms or made-up words(e.g. Wii or Edius)Foreign words(e.g. Adobe or Samsung)Founders' names(e.g. Disney or Marks & Spencer)Geographic(e.g. Fuji Film or North West Video)Personifications(e.g. Ajax or Nike).You can of course combine someof these but try to keep thingssimple. What might seem cleverto you might not be so easy foryour clients to decipher.Even if you have a longstandingbusiness you shouldn’trule out the thought that it couldbe time for a complete re-brandand maybe even a businessname change – especially if yourbusiness has grown organicallyfrom its original concept. Ideallywe should all create completelytimeless brands but even thingslike fonts and colours come inand out of vogue and can placeyour business in a specific era.What might have seemed like a“cool” look 10-years ago mightwell be “old hat” today. If partof your brand statement includeswords like “contemporary” thenit’s going to be at odds with yourbrand image if it’s not portrayinga contemporary look.Before I move on to lookingat the basic visual brandelements in more detail youshould give some thought to atleast one of the more advancedbranding opportunities.Question… what do the followingtop electronic brands have incommon - Direct Line, Intel,Apple and Nokia? They shouldall conjure up what is called a‘sonic logo’ in your mind’s ear (ifthere is such a thing!). Maybethis is a bit too much www.iov.com Focus Magazine August 2010 15

Articlefor you to be considering whenstarting your business, but weare operating in a creativeindustry and you do have theopportunity within your openingprogramme captions and on yourwebsite to establish a uniquesound as part of your brandidentity. I did say it wasadvanced – but if you alsoinclude in this any audiobranding (including songs,jingles, tunes and audio slogans)you’ll appreciate just how seriousbig businesses take these. If youstill don’t believe me see if thisstarts off an earworm for you...“Go compare!”I’m going to look at logodesigns in more detail in amoment, but once you havedefined your branding elementsthese should be adhered to ineverything you produce. Themore closely you stick to this rulethe easier it will be to develop aninstantly recognisable brand.Three rules of logo designLike every design challengereally great logos are a result ofcreativity and originality. But,there are three golden rules tofollow that will help even themost uncreative mind come upwith something that works.1 - Keep it simpleIf you are going to use a designor mark as a logo (it needn’thave one – just think of Sony orPanasonic) make sure its not toointricate. A good way tomeasure this is to make surethat its easy to draw prettyaccurately by hand.Your logo will need to workon business cards, posters,websites, on video, on exhibitiondisplays… If it’s too intricate itwill become indistinct on abusiness card. And one of thedefinite no-no’s in my mind is touse pictures of your camerawithin your logo as these willdefinitely date your business.2 – Font EconomyIf you study the logos of leadingbrands you will notice that theywill generally only use one fontstyle (again – think of Sony andPanasonic). Fonts that haveweight (thickness) will stand outbetter – and even better arethose which come in variousweights as these can be used inaccompanying slogans orheadlines. Avoid gimmicky fonts(as they will portray that image)or those that do not reproducewell on a smaller scale.3 – Use of ColourAs with the fonts, don’tovercomplicate the colour. Oneis ideal but two is OK if you areusing a combination of a markand text - with the text ideally inblack. Avoid gradients as thesecan be difficult to replicateaccurately and consistentlyacross all the things that yourlogo might appear on.Final thoughtsThere are plenty of goodexamples of clear and concisebranding amongst the IOVmembership - but lots ofexamples of those with poorbranding. I’m not going toembarrass either side by givingout names but hopefully fromthis article you can skip througha few websites and see whichones adhere to the principlescovered here. Whilst this is notalways the case, those with clearand well defined brands will bethe more financially successfulvideographers.There will be some readingthis that have bumbled along foryears with their stale, out ofdate, and irrelevant brands andhave managed to do quite nicelythank you very much! However,I would bet these same peopleare the ones who get somewhattaken aback when faced withnew competition who have gottheir branding just right. Ifthere’s no alternative in themarket your customers won’t beinspired to go elsewhere – butwhen there is they’ll be avoidingyou like the plague.The good news is that it’srarely too late to put things right.Whilst it’s important for new andemerging businesses to get theirbranding right it’s probably evenmore important when you cometo the point of selling on yourbusiness or retiring. Your exitstrategy will greatly depend onthe options you have available toyou and having a well definedand sellable brand will basicallygive you more options.So, this is where this serieswill be heading next month –planning where you want to be atthe end of your business journey.It’s not something we tend tothink about when starting abusiness but planning for it willgive you a definite goal to aimfor. Kevin Cook F.Inst.V.

I became acutely aware ofthe need for a shouldermount system when standingin a muddy field lookingforward to a day of haulingcameras, day sacks andovernight kit over difficultterrain. I knew I would thenhave to find the energy tocarry out hand-heldinterviews at the end of anexhausting day’s hike.Holding a non-shouldermount camera rock steady forthe duration of interviewskills your arms and yournerves, as most IOV membersare all too well aware. Butotherwise the lighter weightcamera is perfect for this kindof ENG work and I get greatresults with my Sony PMW-EX1. I certainly wouldn’twant to switch to someshoulder mounted monster.Seeking a solution I exploreda range of possibilities that mighthelp when faced with a similardilemma. One IOV member isgoing to get the chance to bevery happy with what I found.More on that later.My ally in that muddy fieldwas fellow IOV member PeterFison. He had a shoulder brace inhis kit but had inexplicably left itback at base. Wouldn’t that havebeen the perfect solution?When Peterbought his SonyHVR-V1 H Prestonkindly threw in afree KamKordashoulder supportsystem. He tried itout when filming ata conference wherethere was no roomfor a tripod. “Towards the endit’s hard to avoid what I call thesniper effect” he said, “when thecamera starts heaving up anddown in time with your labouredbreathing.” He finds the systemuseful for long distance shootingand when following aircraft andfast boats, where there isn’t theoption of a tripod. Hecommented that “it feels prettysimilar to clay pigeon shooting -your upper body has to followthe direction of the camera - incontrast to the freer movementspossible when supporting thecamera on its own by the handleand underbelly.”The system only has onestrap, so is wobbly to left andright and he found it strangelycomplex to assemble, given thatit’s in three parts that needretightening each time you useit. You can’t switch betweenshoulder brace and hand-held ortripod very quickly. Overall hesummed it up as “quitecumbersome to move aroundwearing it and it looks and feelslike some kind of rifle to carryaround or cradle in your armswhen not in use.”If that’s what you get for£90, or, in his case, for free;what happens when you increasethe budget?I got the chance to find outwhen filming a large awardsceremony. No tripod allowed;nimbleness the order of the day.I had to find the winners as theystood up and track them up tothe stage, where another anglewould, thankfully, take over. IOVmember Simon Beer, MarketingDirector at Production Gear,helpfully loaned me a RedRockMicro to try out, which costs thewrong side of £400, making itunlikely that anyone would throwit into a deal.The RedRockFirst impressions were that it wasexceptionally good. The brace isvery well made, and intuitive touse. It takes the form of a kindof support crate to which youattach the camera. Put theshoulder plate on your shoulder,hold the hand grips, and off yougo.One of the hand grips was abit loose and it felt like I mightbe over-tightening it to get it togrip. Perhaps I wasn’t, but it wasattached to a circular pole whichmeant that in comparison to astep or spline system, what Igained in flexibility I felt I mightlose in strength. No problemsoccurred, but it did give mecause for concern.The other problem was lessabout the kit, and more aboutme. If you are holding onto thehandles, er, how do you operatethe camera? My able assistant(our cover model) shows thatyou can hold one handle withyour left hand and put the rightthrough the hand grip for normaloperation. The second hand gripis then a bit redundant, adding toweight and affecting balance. Itfelt like an unbalanced way ofoperating, but maybe in time youget used to it.Simon helpfully added aquick release system that usedthe same plate as my tripod, soswitching from brace to tripodwas as quick as it would bebetween two tripods.18 August 2010 Focus Magazine www.iov.com

ReviewAt the event I achieved far morestable images than I could havedone without any grip equipmentwhich was a relief, given that mypictures were being thrown ontolarge screens, which highlightedevery wobble.I did find the system tiring touse. The weight is still very muchto the front end and given that Ineeded to keep the LCD screen afocal length away from my eyes,I ended up thinking that I wastrying to turn my EX1 intosomething it wasn’t. Perhaps theonly solution is to, well, use ashoulder mount camera for thatkind of work.I didn’t have the kit longenough to really test it fully, soasked Andy Lunn of Media73 forhis opinion. Given that he usesthe Canon XL1H, which sits onyour shoulder perfectly well, whydid he add RedRockMicro? “Several reasons really,”he explained, “The first is I don'tfeel the shoulder mount quite sitsright on the XL1H; it doesn’toffer enough support, especiallyfor the hands. I found that with amatt box, filters, and supportbars, the camera digs into yourhand and becomes painful to useduring long shoots. The camerais already front heavy. I alsoshoot occasionally with a 35mmadapter which in the case of theXLH1 means you need offsetsand risers. This actually coversup the camera’s own shouldermount deeming it pointless. Andlastly by using the shouldermount you can use fore-grips.These enable a better and morestable working platform, takingthe pain out of long shoot andgiving you more creativeoptions.”Andy also came up with somenew uses. Rather than dismountthe camera from the Micro, hesimply attaches the whole thingto the tripod, and as such canstill use the hand grips to makepans and tilts more stable. Healso uses the Micro for ultra-lowshots by placing it on the ground,which means that the hand gripscan be adjusted to give controlover the shot angle; a use that Ihave to say didn’t occur to meand I doubt it was a use thatRedRock had in mind when theydesigned it. But you can see thepoint. Getting ultra low rocksteady shots can be difficult.Let’s be clear. This is aprofessional, very well made andvery coherent effect system.There is plenty of space to addlights, wireless kit, batteries,follow focus units, flags, filters orwhatever you might need. AsSimon says, “Redrock Micro kit isakin to either Lego or Meccano,you can build the kit in differentconfigurations and addcomponents to customise to yourheart’s content.” If you areconsidering developing your ownconfiguration, you could doworse than contact Simon todiscuss your needs.So, what else is out there?AlternativesAt half the price of the Micro andwith an interesting-lookingdesign, maybe I should haveconsidered the Anton BauerStasis Flex system? True,customer reviews range from badto appalling; all seeming to endwith ‘this product is useless’ andtrue that their product video alsoirritates me (have a look at bothhere http://bit.ly/c2M4aF).Maybe I should have tested it,but their UK re-sellers don’tanswer calls or emails, so Icouldn’t.Vortex Media were not a lotmore helpful. As an EX1 user, Iam a big fan of Doug Jensen whoruns Vortex and wouldrecommend his Field Guides forspecific cameras. In pictures, hisshoulder brace system looks likean elegantly minimal curve.However, some users report itbeing somewhat springy, and it’svery thin on your shoulder whichmeans that it doesn’t help youwith your horizons. It lacksadditional attaching plates. Butmore to the point, when Icontacted them, Vortex Mediasaid that they actively don’t wantme to review it, as they don’tsupply to Europe and have noplans to do so. It seems likerather a large market to ignore,but there it is.Westside AV to therescueHowever, all was not lost. Whileresearching Vortex Media’s bracesystem I came across a suppliercalled WestsideAV. They providean integrated system thatresembles Vortex Media’s, ratherthan the separate crate used bythe RedRock Micro. Would theyagree to send a system? Yesthey were happy to do so. Dothey supply to the UK? Yes, theysaid they supply to shooters allover the world, even Europe.When the system arrived Iwas completely mystified withwhat I was looking at. Itcomprised of beautifully milledand anodised parts, technicaldrawings, a screwdriver, an allenkey, screws, Velcro stickers...what on earth was I going to dowith all of that? There is noproduct name as such and thesystem doesn’t come with glossybrochures or step by stepinstructions. My sub-Ikea skillswere tested to the limit.Luckily there are pictures ontheir website and it’s logicalenough to construct once you getgoing. There’s a sturdy plate thatfastens onto the camera itselfand is designed to stay there.Your QR plate then attachesto that. You then fasten the sideplate to the sturdy plate and theshoulder brace www.iov.com Focus Magazine August 2010 19

Reviewattaches to the side plate. Moreto the point, Westside AV sendout the plates with the screwsfixed into the relevant holes foryour specific camera and held inplace with tape, which takes theguess-work out of matchingscrew to hole, which is usefulgiven that the plates work withdifferent cameras.However I had two problemswith building the system. Thefixing for the shoulder extensionwas a bit loose, so I felt that theonly way to fit it was to ensurethat it slid all the way in.However, if I did that, I thencouldn’t change to my largerbattery without looseningeverything off again as a coupleof fixing screws were in the way.The set-up was still a bitforward heavy, but your handsare on the camera; the bracekeeps it stable; helps with yourhorizons; and you’ve got the sideplate where you can attach yourwireless receiver, additionalbatteries, or whatever youchoose. The design of theshoulder plate allows for theaddition of V-lock batteries, thusbalancing the weight of thecamera. The manufacturers ofthe Nano Flash actuallyrecommend the side bracket as asolution.Personal touchSo, nearly perfect, was myverdict... until a very usefulSkype chat with Olof and his wifeSharyn. Hailing from NewHampshire, Olof has beenshooting since the year dot, andwas an early adopter of the EX3.But as a long-term user of largershoulder mount cameras, he hadsought a shoulder supportsolution for his own filming. Thesturdy plate came about becauseanother shooter had managed tobreak the bottom of his EX1 andturned to Olof for help. Olofdecided that this was due to aweakness in Sony’s design anddecided on a solution; an EX1plate that can be boughtseparately. He then developed aside fixing as a solution toworking out where to fix hisNano Flash, and developed it asa shoulder mount system.Olof also makes cabinets; hasdesigned and built his house andstudio; and has machined partsfor motor bikes. When he sees aproblem with his kit, he gets outhis CAD tool, measures outdimensions, mills his ownprototypes and tries them out.When he’s happy with them hesends the design to a machinistwho produces the plates andbrackets and then sends them onto the anodiser; thereby creatingthe finished product. It’s acottage industry approach that’srooted within his own experienceand feedback from the filmingcommunity. Olof likes nothingbetter than finding a problem towhich he can work out a solution.He listened carefully to theproblems I had getting the trialsystem to work and gave clearsolutions. His enthusiasm isinfectious. He pointed out that Ishould just reverse the fixingscrews. That solved thatproblem. The shoulder fixing isintentionally flexible to helpthose who want to shoot withtheir eye glued to the VF. Byfixing a hood loop (by Hoodman)onto the LCD you can turn theEX1 into something much moreakin to the EX3, with the cameramuch closer to you which helpssolve the balance problem. If youthen fix a couple of batteries tothe back shoulder brace theweight becomes much closer toequal and you need much lessguidance to control the camera.The bottom plate addsstrength to the camera so canjust stay there. The side bracketsolves the ‘where do you put thewireless receiver when you wantto use a camera-top light’ issue.It balances the camera better leftto right, and so is best left inplace at all times. The shouldersupport can then be carried inmy filming bag for use whenrequired.The CBS NewsExperienceI’m not the only one to beimpressed. Huxley Galbraith fromCBS News explained, “Werecently made the decision topurchase Sony EX1R camerasinstead of additional Sony PDW-700s. We then needed to figureout alternative ways to operatethe camera since all ourcamerapersons had been usingcameras designed to be used offthe shoulder.”CBS firstly made and rejectedtheir own rig, and then boughtanother firm’s system to trybefore coming across theWestside AVs system. Accordingto Huxley the system “is ofexcellent workmanship, and thecompany’s service and eagernessto help is impressive. Theyprovide an extremely valuablecamera assembly that we canuse seamlessly. In addition Oloffuses the same equipment, so webenefit from his experience”.ConclusionsOlof’s commitment to the filmmaking ‘community’ is clear tosee. He has designed a couple ofadaptations to his systems toassist left-eye dominantshooters. He is a fan of the FigRig, although already planning tore-build it in a way that solvesproblems he sees in it. As hesays, “I’m coming up withsolutions I think work. If youdon’t think it works call me, we’lltalk about it and find a solutionthat works for you.”The system already works forthe Sony range (Z1, Z5, Z7, EX1& EX3) but Canon XL1H usersalso use it largely to add a fixingfor the Nano Flash. But why notthrow a curve ball at Olof andsee if he can design a system foryour camera if it’s not yet on thelist? Chances are he’ll end updesigning it specifically for you,and then go on to sell thatsolution to the community. That’show he works.So, in the end I chose asystem in three parts fromWestside AV: a plate thatstrengthens the bottom of mycamera – a problem I didn’tpreviously know I had; anattachment that balances thecamera and provides a usefulfixing point and a shouldersupport to which I can attachbatteries to help the overallbalance. A belt and bracessystem, maybe, but one thatworks. Ben Bruges M.M.Inst.V.www.meconopsisfilms.co.ukThank you to...Peter Fison(www.alchemyfilmworks.com)Andy Lunn(www.media73.co.uk)Simon Beer(www.productiongear.co.uk)and to Olof and Sharyn(www.westsideav.com)Notes: Ben Bruges is theDirector of Meconopsis Films Ltdwhich films corporate, trainingand event video, ably assisted byhis six year old son, Tom.(www.westsideav.com)WestSideAV systemsEX1 complete system costs$275, and the EX3 total systemcosts $250 - (Bottom plate andside piece are availableseparately, see website for moreinformation). The KamKordashoulder brace costs £90 + VAT,the RedRock Micro costs £392 +VAT, the Anton Bauer Stasis Flexcosts £197 + VAT and theVortex Media is not on sale inEurope!Win a Westside rig!And here’s where you comein. A competition. To win, bethe first to send the correctanswer to the followingquestion towestside@iov.co.uk:What does Olof andSharyn’s office webcampoint at?A) Upstate New YorkB) The White MountainsC) Mount WashingtonThe first person to send thecorrect answer (with theirname and contact details) willhave the opportunity tocontact Olof by Skype, tellhim about their currentcamera set up and any fixingsthey use. Olof will then adviseon the best support system touse and send it direct to theirdoor. You pay postage,nothing else.20 August 2010 Focus Magazine www.iov.com

The arrival of Canon’s 5DMK2has brought with it both awave of excitement andtrepidation amongst manyareas of the industry. In itswake the lines betweenphotography and film havebeen truly blurred enablingeach to be captured toastounding quality levels bythe same device. Thebuzzword attributed to themerger has been ‘Fusion’ butwith it many differentinterpretations leaving finalproduction outputs unsettled.Long has there been frictionbetween photographers andvideographers, particularly in theevents industry, but with thislatest development the tensioncould not be higher between thetwo camps as an opportunity hasbeen given to take a big bite outof each other’s apple. How bigthe chunk will be determined byhow quickly each grasps the newskills needed to master the newplatform.For the first timePhotographers have been giventhe ability to shoot full 1080pvideo without any majorinvestment, and also to producequality standards onlysuperseded in some instances by35mm film. The camera has anexceptional ability to record inlow light with minimum noise andshoot video with a true cinematiclook through a range ofinterchangeable lenses, offeringincredibly shallow depth of fieldsand beautiful bokeh patterns.Photographers certainly have theedge with their kit bagspotentially pre-filled with aselection of lenses and familiaritywith the camera body controls,but they must encounter manychallenges in shooting a totallynew medium.Learning curvesShutter speed for example hasdifferent implications for videoand photography. Wherephotographers use it in mostinstances to freeze motion byusing high speeds or avoidcamera shake, lower speedsbeneath 1/160 second need to beused in video to maintain fluid,smooth movement and avoidvisible digitization. Next comesthe challenge of keeping thecamera stable for periods oftime, when usually they wouldhave to hold it steady for a splitsecond.Another major challenge issound recording forphotographers, which iscompletely foreign. Whilst thecamera includes a small internalmicrophone, the quality levelsare poor. Essential for decentreproduction of sound, offcamera capture must be set upeither using a mountedmicrophone connected via a35mm jack, or recording via adigital recording device. Bothdirectional mono and stereo unitscan be easily fixed to thecamera’s flash hotshoe fixing.But perhaps the most novelchallenge for the photographer ispost-production considerations.Familiar with the lesser editingand storage demands of photos,video has vastly greaterrequirements both in terms ofsize, processing time andexpertise. It is this that posesthe greatest barrier tophotographers grabbing the filmproduction reins - that’s unlessnew services were to emergecatering for these.Without this there is no doubtthat videographers hold a majoradvantage and it explains why,to date, many photographershave fallen so far short of whatthis new platform can offer them.Unfortunate evidence is inattempts to mix photo and filmpresentation in eighties-likeslideshows made in iMovie.This fusion offers photographersa unique ability to exploreexisting stills capture techniquesin the realms of filmmaking buthigh occurrence of theseepisodes certainly show it to bein a period of new exploration.An on the other sideOn the other side of the campare videographers who have indepthexperience of capture andproduction requirements, butthey too have their own newchallenges. Most video camerasinclude a single zoom lens builtinto the body, which covers awide range of focal lengths witha fast autofocus response andpeaking assistance. Whilstphotographers are widely familiarwith selecting different lenses fordifferent scenarios these are newskills to be picked up byvideographers.Focusing with DSLR camerasis also a completely manualexperience with no visual helpfrom the camera body. This isalso certainly a challenge forphotographers but have theyhave the advantage of beingfamiliar with the camera’sergonomics and grasp in theirhand. One particulardisadvantage of the camera isthe LCD screen in terms offocusing, not only for the lack ofsoftware assistance, but alsobecause of its fixed positioninglocked at one angle to the backof the body. Whilst it is certainlyof a high resolution, its inabilityto tilt to accommodate differentshooting angles needs somegetting used to, but ultimatelydisadvantages the operator.22 August 2010 Focus Magazine www.iov.com

ArticlePopular products to aid moreaccurate judgment of focusingare optical magnifiers that fit onthe back of the cameras over theLCD screen, offering up to 3xmagnification. In addition to thevisual aid they provide a furtherpoint of contact with the body tohelp stability when handheld.A new concept thevideographer has to consider isvariable ISO. Whilst it is a majoradvantage to optimize exposurequickly without having to alterdesired aperture and shutterspeed settings, as opposed tousing basic gain impreciseneutral density filters, it iscertainly a new technique to bemastered.The ergonomics of thecamera are another significantchallenge for video operationwith layout and button functiondesigned for stills capture. Sincethe release of the 5DMK2 therehave been many cries to put thesensor into a dedicated videocamera and this is certainly apossibility in the future. Add tothis an interchangeable lensmount and you may well bevisualizing the forthcominghybrid platform although thereseems to be no signs of this yet.Video is nearly all shot tripodbased but the new cameraplatform encourages its usehandheld and this needspracticed skill for focal lengths of50mm and beyond. Certainly thishas led to the development ofvarious body and shouldersupport systems, made possibledue to the small size of thecamera. The value of lens imagestabilizer systems should nothowever be underestimatedwhen using DSLRs. Similar tohow photographers are givenseveral more stops to avoidcamera shake at slow shutterspeeds, they enable handhelduse for video at focal lengths thatwould be thought impossiblewithout the use of a tripod.Practice in the field hasshown with careful training andbody position techniques,shooting at 200mm without signof camera movement is verypossible.Evolution orRevolutionSo are all these challenges worthit? You only have to look acrossthe industry to see theshockwaves the camera hascreated to realize this isrevolution. It certainly dependson the application, but foranyone interested in creativefilmmaking this camera providesastounding results and incrediblespecification. Latest firmwareupdates have added 24p and 25pframe rates to the 5DMK2 whilstnew line-ups in the form of the7D and 1DMKIV offer slowmotion 50p capture at 720p.Suddenly for a fraction of theprice you are able to achieve asimilar look and feel to manyhigh-end production cameras. Itsto no surprise that discreditingwords have been shouted outfrom team RED.Bright futuresSomething not to forget is that,on adapting the DSLR platform, astills camera is being put in thehands of the videographer givingthem the opportunity to biteback against the photographer tocompete on their own service. Abig skill set to master butcertainly a similar jump to thattaken by photographers leapinginto film production.What of the future ofcameras in the industry? Back in2008 RED announced that theDSMC concept of an integratedDigital Still and Motion Camerasystem was to be theoverarching philosophy of Red'sfuture product lines making astatement to the industry. Afterdelayed product releases Canonhas since led the pack deliveringthis fusion concept withincredible success, although toget high quality stills from thecameras the mode has to beswitched rather than simplypausing the footage. It is surelyjust a matter of time though thatthe concept of taking highqualitystills from video withoutthe need to switch from shootingvideo will be possible as similartechnology is developed andadapted into the likes of the5DMK2 and its counterparts.Could this suggest a takeoverof video over photography?Watch this space as its veryexciting times for the industry –new players like Sony are soonto join the pack and Nikonpredicted to pick up their pace.Look out for my monthlyequipment reviews and techniquetips for the exciting new DSLRfilm platform. Peter RearPR PhotographyNotes: Peter will be giving apresentation at ProVideo 2010entitled ‘Filmatography Fusion’.www.iov.com Focus Magazine August 2010 23

19d19c19a19bTHE LIST is designed to help qualified IOV members toshare work on a national scale and for potential clients tofind the right kind of videographer for their needs. TheList is divided into geographical areas, as shown above,and specialist work types as listed below...A Corporate, Industrial & Commercial Video ServicesB Wedding, Event & Celebrational Video ServicesC Freelance VideographerD Freelance Audio EngineerE Freelance Lighting TechnicianF Freelance DirectingG Script WritingH Freelance Production AssistantI Presenter and Voice-oversJ Graphic Design & Animation ServicesK Freelance Editing ServicesL TrainingM Broadcast ProductionN Special Interest VideosO Steadicam OperatorP Underwater VideographerScotland North (Area 1a)Mark Stuart M.M.Inst.V.01224 314999 ABCDJKMNRon Carmichael M.M.Inst.V. 01382 520437Iain Johnston M.M.Inst.V.01764 655655 ABCKAlan Rae M.M.Inst.V.01224 703745 ACKNBrian Rae M.M.Inst.V.01224 862100 ACKColin Sinclair M.M.Inst.V.01847 895899 ABCScotland South (Area 1b)Ken Neil F.Inst.V.0141 883 7168 ABFILMNTony Nimmo M.M.Inst.V01555 661541 ABCPro-Create.Co.Uk *0141 587 1609 ACEFGKJonathan Robertson M.M.Inst.V. 0131 476 5432 ABCKSteve Towle M.M.Inst.V.0845 226 2167 ABCMichael Ward M.M.Inst.V.0141 644 1136 ABCKLAlex Crosbie M.M.Inst.V.01555 665236 ABCDanny Hart M.M.Inst.V.01563 542195 ABTrevor Jenkins M.M.Inst.V. 01334 656922 PGuy Kinder M.M.Inst.V. 0131 221 1697John Lawton M.M.Inst.V.0141 339 1797 ABCKWendy Love F.Inst.V.0141 954 0840 ABJames Lundy M.M.Inst.V.01501 739153 ABCFJKMNOGraham Mackay M.M.Inst.V. 01236 730770 ABCGILKMNDouglas Miller M.M.Inst.V. 01555 860382Lee Mulholland M.M.Inst.V. 01294 217382 ABNNorth East England (Area 2)Chris Hughes M.M.Inst.V.07779 807538 ABCJKGlenn Huntley M.M.Inst.V.0191 549 3675 ABCFGHJKLMNBrian Jenkinson M.M.Inst.V. 0191 300 6292 ABCFGHJKLMNDavid Pethick M.M.Inst.V.07712 802922 ABCHKLMike Trewhella M.M.Inst.V. 0191 536 6535 ABCFIKNNeil Wood-Mitchell M.M.Inst.V. 0191 270 9063 ABCFHJKNMichael Bell M.M.Inst.V.01325 241821 ABCFKIan Black M.M..Inst.V.01325 718188 ABRoger Brown M.M.Inst.V.07786 705066 ACHIKNAndrew Charlton M.M.Inst.V. 01661 844542 ABCAndrew Crinson M.M.Inst.V. 07972 801466Chris Gillooly M.M.Inst.V.0191 286 9800 ABCDFMNorth West England (Area 3)1a1bPLEASE NOTE: In this listing Qualified Members have declaredtheir own areas of specialisation. The declaration of a worktype should not be regarded as an endorsement by theInstitute of Videography.Ken Stott M.M.Inst.V. 01282 414073Mike Waring M.M.Inst.V.01704 531576 ABCDLes White M.M.Inst.V.01768 899936 ABCKNDes Williams M.M.Inst.V. 0161 928 7361Tony Williams M.M.Inst.V. 01704 232116 ABCJKChris Abram M.M.Inst.V.01524 736573 ABCNPSteven Abrams F.Inst.V.0151 722 6692 ABCKGraham Baldwin M.M.Inst.V. 01257 264303 ACKDave Barrow M.M.Inst.V. 01254 830823Roy Beaumont Swindlehurst M.M.Inst.V. 01254 679625Paul Cragg M.M.Inst.V.01204 847974 ACFKChris Dell M.M.Inst.V.01772 622522 ABCKMJack Ebden M.M.Inst.V.0161 428 9646 ABCNSteve Edwards M.M.Inst.V. 01942 703166 ABCHJKNNick Farrimond M.M.Inst.V. 01254 830823 CMGavin Gration M.M.Inst.V.0161 637 6838 AKMDave Hall M.M.Inst.V.07927 691454 BDavid Harwood M.M.Inst.V. 01253 763764 BThomas Harrington M.M..Inst.V. 0845 389 0039Mark Higham M.M.Inst.V.01606 889975 BCPeter Hinkson M.M.Inst.V. 01253 721993 ACKJohn Hodgson M.M.Inst.V. 01253 899690 BCD5324b4a6 78 101191314151216 - Channel Is.David Howles M.M.Inst.V.01706 657835 ABCDEDavid Blundell F.Inst.V.01234 764883 AJKLPhil Janvier M.M.Inst.V.0151 487 9338 ABCDGN Ray Burnside M.M.Inst.V.020 7193 0721 ACGIKLNThomas Jones M.M.Inst.V.01744 603799 BNMario Crispino M.M.Inst.V. 01295 262260 ABCFHIJKLNKindred Films *0161 973 8889 BFirst Sight Video*0800 072 0753 ABRon Lee F.Inst.V. 01744 29976 ABCGKen Franklin M.M.Inst.V.01993 868479 ABCMirage Digital Video Productions * 01253 596900 ABCDFKLMN Steve Hart M.M.Inst.V.0800 633 5784 ABCJKNGordon Moore M.M.Inst.V.01706 215914 ABCJeffrey Mortimer M.M.Inst.V. 01663 762354 BMark Newbolt M.M.Inst.V.01928 733225 ABCKE. London, Essex & Hertfordshire (Area 11)Peter Parker M.M.Inst.V.01772 611590 ABCKTony Lench M.M.Inst.V.01702 525353 ACEArthur Procter M.M.Inst.V. 0161 427 3626Anthony Manning M.M.Inst.V. 020 8923 6068 ABCGNDavid Royle M.M.Inst.V. 01942 735759Hugh Morris M.M.Inst.V.020 8220 6955 FKLNStephen Slattery M.M.Inst.V. 01706 230545 ABCHJKKresh Ramanah M.M.Inst.V. 07956 395345 ABCHKSteven Smith M.M.Inst.V.0161 797 6307 AKNJohn Rose M.M.Inst.V.01375 483979 ABCNDavid Strelitz M.M.Inst.V.01268 412048 ABCFKLMNIain Wagstaff M.M.Inst.V.01376 556417 BE. Midlands, S. Yorks, Humberside & Lincs. (Area 04a)Gillian Walters M.M.Inst.V.01708 724544 ABCFKNDean Hodson M.M.Inst.V.01246 268282 ABNPeter Walters M.M.Inst.V.01708 724544 ABCFKNGeoff Knight F.Inst.V.01472 811808 ACDFGIKNAndreas Andreou M.M.Inst.V. 0208 369 5956 ABCKNAdrian Medforth M.M.Inst.V. 01964 503771 ABCIan Burke M.M.Inst.V.Ben Newth M.M.Inst.V.0115 916 5795 ABKZulqar Cheema M.M.Inst.V. 01279 413260 ABCDKLNJohn Port M.M.Inst.V.01623 654446 ABCEFGKMNDavid Chevin M.M.Inst.V.020 8502 7232 ABCKQShane Rumsey M.M.Inst.V. 01909 733291Darren Scales M.M.Inst.V.07876 021609 ANFred Curtis M.M.Inst.V.01708 343123 ABCHGordon Simpson F.Inst.V.01724 720111 ABCGDavid Durham M.M.Inst.V. 020 8504 9158 CGKTim Smithies M.M.Inst.V.01246 813713 ACFJKLNRick Fiore M.M.Inst.V.01702 293003 ABCFGHIKLPhilip Wilson F.Inst.V.01482 304830 ABCFGJKLMN Jonathan Grose M.M.Inst.V 01279 757300 BSean Atkinson M.M.Inst.V. 01472 507367 ABCFGHIJKLMN John Harding M.M.Inst.V.01206 842607 ABCKAndrew Blow M.M.Inst.V.01522 754901 ACFGIKM Duncan Hector M.M.Inst.V. 01462 892638Martin Klein M.M.Inst.V.01707 655895 ABCElaine Laurie M.M.Inst.V.020 8502 6198 ABCKNBroadcast Media Services *Quentin Budworth M.M.Inst.V.0115 955 398901964 562073Chris Goulden M.M.Inst.V.01430 431634 ABCJPhilip Groves M.M.Inst.V. 01526 353225West Country (Area 12)Lynne Hamilton M.M.Inst.V. 01246 866673 ABCIKNMark Huckle M.M.Inst.V.01872 270434 BCNNorth & West Yorkshire (Area 04b)David James M.M.Inst.V.0117 979 2858 ABCHJNIan Lewis M.M.Inst.V.01752 691210 ABCChristopher Lawton M.M.Inst.V. 0113 218 9298 ABCFHK Muirgarth Limited*01985 844820 AKNSimon Marcus F.Inst.V.0113 261 1688 ACDFGHJKLMN Mark Brindle M.M.Inst.V.01271 891140 ACDJKMNRichard Mortimer F.Inst.V.01924 249700 ABCHJKNicky Brown F.Inst.V.07771 757148 ABCDEFGHIJKLMNOTerry Mullaney M.M.Inst.V. 01924 864613 ABPip Critten M.M.Inst.V. 01752 361210Paolo Pozzana M.M.Inst.V. 01756 798335 ABCHKN Mike Dutton M.M.Inst.V. 07050 262016Dave Redmond M.M.Inst.V. 0113 263 2496 ABCGIKN Jon Durrant M.M.Inst.V.01761 232520 BPeter Thornton M.M.Inst.V. 01706 812008 ABCKNChris Ellery M.M.Inst.V.0117 910 9704 ABCMike Wade F.Inst.V.01484 684617 ABCFGMike Walker F.Inst.V.01924 515100 ACDEFIKMN Dorset, Wiltshire & Hampshire (Area 13)Mike Wells M.M.Inst.V.01347 868666 ABDErnie McKenna M.M.Inst.V. 01373 832763 ABCKNGail Allaby M.M.Inst.V.01422 844392 ABCFGHKEric Montague M.M.Inst.V.01202 486330 CANPhilip Burton M.M.Inst.V.01274 595421 BCNColin Campbell M.M.Inst.V. 01274 690110Colin North M.M.Inst.V.01725 511688 ABCNBryan Dixon M.M.Inst.V.07800 787580 ACFGKLMJeremy Payne M.M.Inst.V. 0845 644 0912 BCKGeorge Duncan M.M.Inst.V. 01943 870431 ABCFIKNJennifer Roberts M.M.Inst.V. 07850 587415 ABCDJDiana Eales M.M.Inst.V.01937 588858 ABFKDavid Angus M.M.Inst.V.01793 845060 BCKNSimon Hare M.M.Inst.V.0113 258 8147 ABCKMN Steve Axtell M.M.Inst.V.01202 718522 PIan Jackson M.M.Inst.V.07979 914996 ACFJKLNR David Bennett M.M.Inst.V. 01590 623077 ALMMaurice Brake M.M.Inst.V.01202 512449 ABCNick Curtis M.M.Inst.V.01794 324147 ABCHIKMNNorth Wales & Borders (Area 5)Steve Feeney M.M.Inst.V.01962 622549 ABCKNCam 3 Media *01588 650456 ABCFGHIKN Stewart Guy M.M.Inst.V.01256 850142 ABCDFIKMNMartyn Chidlow M.M.Inst.V. 01978 350122 ABCHKN Greg Hawkes M.M.Inst.V.01256 817926 ABCFGKLJames Edwards M.M.Inst.V. 0845 427 5794 ACOtton Hulacki M.M.Inst.V.01983 884845 ABCJKNPeter Eggleston F.Inst.V.AClive Jackson M.M.Inst.V.01329 236585 ABCKMNJohn Evans M.M.Inst.V.01492 543246 CKRay Joyce M.M.Inst.V.01202 692008 ACGKNDavid Jones F.Inst.V.01743 891286 ABCKNPatrick Kempe F.Inst.V.01590 675854 ABCGHKRichard Knew F.Inst.V.01244 570222 ACFKMKazek Lokuciewski M.M.Inst.V. 0118 965 6322 ABCDEFGIJKNDavid Pearson M.M.Inst.V. 07775 965908 ABCFKNChristopher Smith F.Inst.V. 01948 780564 AIMNTim Martin M.M.Inst.V.01985 212863 AGIJNChristopher Smith M.M.Inst.V.Rowland Barker F.Inst.V.01691 610762 ABCDFK01490 430507 ABCFGHKLN Surrey, Berkshire & Sussex (Area 14)Gerald Thornhill M.M.Inst.V. 01342 300468 ABCGHKNMidlands (Area 6)Chris Towndrow M.M.Inst.V. 0845 450 0961 ABCNick Kirk F.Inst.V.07836 702502 ACFGKL Chris Waterlow F.Inst.V.01293 886484 ACDFKLMNOBob Langley M.M.Inst.V.0121 308 6453 AJMOBarry Weare M.M.Inst.V.01628 528682 ABMichael Leach F.Inst.V.01902 893068 BCMike West M.M.Inst.V.01903 892951 BCJames Mackenzie M.M.Inst.V. 01902 342154 ADavid White M.M.Inst.V.01372 360145 BBrad Miles M.M.Inst.V.01455 202057 ABMark White M.M.Inst.V.01329 505501 BCChris North M.M.Inst.V. 01530 836700Vince Babbra M.M.Inst.V.020 8653 9289 BCDMike Payne M.M.Inst.V.01283 567745 ABKNNoriko Brewster M.M.Inst.V. 020 8661 7703Gillian Perry M.M.Inst.V. 01676 541892Matt Davis M.M.Inst.V.07966 312250 ACFKRoger Perry M.M.Inst.V. 01676 541892Matthew Derbyshire M.M.Inst.V. 01323 430800 ABCJKMBob Sanderson M.M.Inst.V. 01384 271073 AILeo Ferenc M.M.Inst.V.0800 040 7921 ABCDEFIJKMPMichael Shaw M.M.Inst.V. 01782 746553Paul Finlayson M.M.Inst.V.01372 273527 BCKDaniel Thompson M.M.Inst.V. 07708 506657 ABCFKGHMN Focal Point Television Ltd*01428 684468 AJMNMike Walters M.M.Inst.V.0845 257 8207 ACKNBrian Hibbitt M.M.Inst.V.01344 777010 AJNDavid Wilford M.M.Inst.V.01858 410278 ACGNONeil Hodgson M.M.Inst.V.0118 961 9981 ABKLJackie Williams M.M.Inst.V. 01455 848199Martin Hooper M.M.Inst.V. 023 9225 0618 ABCKLNAVInteractive*01789 761331 ACDKMN Peter Howell M.M.Inst.V.01483 765605 ACFKMNJohn Felix M.M.Inst.V.01332 737525 ABCKMLaurie Joyce M.M.Inst.V.0118 947 8333 ABLSimon Hammond M.M.Inst.V. 01588 638116 ABCFKM Robin Kay M.M.Inst.V.023 9269 7890 ABCFGIKMNStephen Hart M.M.Inst.V. 01527 878433Gerry Lewis M.M.Inst.V.07766 484559 ABCHKNOThomas Hill M.M.Inst.V. 07780 691809Philip Nash M.M.Inst.V.01252 821623 ABIce Productions Ltd *01926 864800 ABDJMAnthony Neal M.M.Inst.V.01489 581397 CODavid Impey F.Inst.V.01926 497695 ACFGJKLMN Derrick Oakins M.M.Inst.V. 01983 612704 ABCDavid James M.M.Inst.V.01782 514942 ABJFrank Prince-Iles M.M.Inst.V. 01903 766464 ABCKColin Jones M.M.Inst.V.07837 276475 ABCKSimon Reed M.M.Inst.V.01428 652832 ABCEGKNEast Anglia & A1 Corridor (Area 7)TBP Limited* 01932 563318Ines Telling M.M.Inst.V.01737 373992 BMalcolm Wooldridge M.M.Inst.V. 01493 782174 NJohn Worland M.M.Inst.V.01206 241820 ABCFGKLN Kent & SE London (Area 15)Hedley Wright M.M.Inst.V.07966 793885 ABCKNMichael Moore M.M.Inst.V. 01634 220839 ABCKMike Brown M.M.Inst.V. 01603 407097Barrie North M.M.Inst.V.01322 526653 NDave Collins M.M.Inst.V.01603 271595 ABCGKKevin Pert M.M.Inst.V.01622 202953 ABNStephen Curtis M.M.Inst.V. 01502 712411 BCNKatherine Shannon M.M.Inst.V. 01843 599916 BCFGMike Deal M.M.Inst.V.0800 970 6159 ABCGKNPeter Snell M.M.Inst.V.01634 723838 ABCDEFKExtreme Video*01603 630555 ACIJKLMNOPBrett Allen F.Inst.V.01634 720321 ABCHKMBrian Gardner F.Inst.V.01603 260280 ACFGKMNBen Bruges M.M.Inst.V.07766 052138 ABCFGJKLNColin Goody M.M.Inst.V.01473 257595 ABNigel Hartley M.M.Inst.V. 01728 452223Colin Fowler F.Inst.V.01732 454593 ABCGHKDavid Haynes F.Inst.V. 01842 862880Brian Harvey M.M.Inst.V. 01892 652379John Lambert M.M.Inst.V. 01603 610566Michael Hughes M.M.Inst.V. 01959 576255 ABJKNShaun Lawson M.M.Inst.V. 01493 441162 ABCHJKMNQRStephen Kane F.Inst.V.01795 424248 ABCGIKDave Parkhouse F.Inst.V.01263 862231 ABCDHK Justine May M.M.Inst.V.020 8304 9017 ABCFHIJKMNBill Platts M.M.Inst.V.01733 370922 CDKNAlan McCormick M.M.Inst.V. 01634 301930 BCKCraig Stanley M.M.Inst.V.07984 005074 ABCEGKM Antony Meade M.M.Inst.V. 01303 210250 AINJohn Suckling M.M.Inst.V.020 8517 6752 CANRoger Missing M.M.Inst.V.01322 663098 ACAndy Welham M.M.Inst.V.01473 711870 BLNSouth Wales & Bristol Channel (Area 8)Chris Wheatley M.M.Inst.V. 01242 579712 ABCDNPeter Cluer M.M.Inst.V.01453 832624 ACGKNMichael Hill M.M.Inst.V.01242 674462 ABCDIKNHarley Jones M.M.Inst.V.029 2052 0599 ABCFKManolo Lozano M.M.Inst.V. 01792 520450Dawn Morgan M.M.Inst.V.01792 776121 ABCNAndrew O'Leary M.M.Inst.V. 01656 650249 ABCKNNick Pudsey M.M.Inst.V.01646 651555 ABCKColin Riddle M.M.Inst.V.01437 769635 ACGJKLNAlan Torjussen F.Inst.V.029 2066 6007 AFGLMNAlan Vaughan M.M.Inst.V.01453 884800 ACFGNWest London, Middlesex & Herts. (Area 9)Michael Lawson M.M.Inst.V. 020 7932 1190Stuart Little M.M.Inst.V.020 8347 9567 ACFGKLNAnthony Myers M.M.Inst.V. 020 8958 9838 BCKAlan Benns M.M.Inst.V.020 8943 2666 ABCEKMNAdam Carroll M.M.Inst.V. 07768 014503Paul Cascarino F.Inst.V.020 8898 2229 ABCDAndrew Cussens M.M.Inst.V. 0800 234 6368 ABFNJohn De Rienzo M.M.Inst.V. 07877 908143 ABNPeter Fison M.M.Inst.V.020 8133 0081 ACFGHIKNMike Henson F.Inst.V.01494 438904 AJMOxfordshire & M1 Corridor (Area 10)Hamish Maclean M.M.Inst.V. 01582 596935Gordon O'Neill M.M.Inst.V. 01494 773818Mark Shipperley M.M.Inst.V. 01844 237857 ABCNJohn Snelgrove F.Inst.V.01442 250088 ACFKMJonathan Ashby M.M.Inst.V. 0845 053 5400 ACFGJKMNAnthony Barnett M.M.Inst.V. 01553 776995 AFIKLNChannel Islands (Area 16)Peter Laine M.M.Inst.V.01481 736606 ACGJKMDavid Le Brocq F.Inst.V. 01534 723166Ireland - Ulster (Area 19a)Cathal Hegarty M.M.Inst.V. 028 3754 8749 ABCDEFGHKLMNOMartin Stalker M.M.Inst.V.028 3834 1681 ABCEGKNOJohn Doran M.M.Inst.V.028 9020 0736 ABCDEFHKLMNFrazer Smyth M.M.Inst.V. 028 9267 1958Ireland - Leinster (Area 19b)Keith Malone M.M.Inst.V.Brian Redmond M.M.Inst.V.Brian Scully M.M.Inst.V.00353 87 681 4208 ABCEFGHKLMN00353 59 913 4846 ABCEKN00353 86 606 1420 ABCKMNIreland - Munster (Area 19c)Michael Lynch M.M.Inst.V. 00353 87 2554605 BMIreland - Connacht (Area 19d)John Murphy M.M.Inst.V.00353 93 35933 BCKNRest of WorldAndreas Athitakis M.M.Inst.V. (Belgium) 0032 377 66937 ABCJKMNApostolos Goris M.M.Inst.V. (Greece) 0030 6937 285789 BCK* indicates Corporate Member24 August 2010 Focus Magazine www.iov.com

ArticleAn English triumphOn Sunday 27 June I witnesseda fine English performance. Itwas full of great energy andgreat skill and wasconsummately professional andhighly entertaining. No it wasn’tthe England football team’smagnificent performance againstGermany in the World Cup(none footy fans should notethat I am being ironic here) butPaul McCartney performing inHyde Park in front of anaudience of forty thousand.Where does a man of sixtyeightget the energy to performnone stop for two and a halfhours at such a level?Ah the old daysI was recently invited to attenda product launch for the newJVC camcorder held at premisesinside Pinewood Studios. It’s afew years since I’ve been toPinewood and I wasdisappointed to note that one nolonger gains entrance via theiconic double gateway butinstead goes around the cornerto a newly built entrance-cumreceptionarea.In the old days all you hadto do to gain entry was to tellthe bloke at the gate whom youwere visiting and then you’d belet in and left to your owndevices. This enabled a magicalwalk around the site to look atthe various studios and toimbibe the atmosphere.Now you have to be signedin and escorted everywhere yougo in case you are a crazedcriminal intent on goodnessknows what.Three cheers for progress.Give credit where it’sdueHave you noticed how when amovie that you have beenwatching on telly comes to anend some inane individual at theTV station feels compelled tointerrupt the credit sequencewith news of the nextprogramme?Now my view is that thecredit sequence of a movie ispart of the movie. Often it lendsthe opportunity to reflect on themovie’s contents and acts as avalve for the gradual release ofthe emotions that a good movieengenders. Under nocircumstances should the TVstation bosses allow some clownto wreck that mood. It’s aninsult to both the film-makerand the audience.So if you’re a TV bossreading this I have a messagefor you: stop it!Oh yeah?I was watching a documentaryabout the Youth HostelAssociation on telly the othernight (avid readers of thiscolumn may by now have notedthat I seem to watch an awfullot of telly). Part of theprogramme featured some oldfootage shot on 16mm film inthe 1950s and the narrator wassaying that the footage hadbeen cleaned up and could nowbe viewed as the originalcameraman intended it to beseen.But it wasn’t shown as theoriginal cameraman would havewanted it shown at all. A greatbig swathe of each frame wasmissing because prior tobroadcast the central part ofeach frame had been enlargedso that it filled the entire widthof my widescreen TV croppingthe top and bottom of the framein the process; the result was atravesty of the cameramen’sintentions making it look as if hewas clueless about framing ashot.Why do the powers that bein broadcast TV think thataudiences will rise up in revolt ifthey display a 4:3 picture asintended? It’s an insult to boththe film-maker and theaudience.So if you’re a TV bossreading this I have a messagefor you: stop it!ShootoutI recently undertook a multicamerashoot at the MermaidTheatre (well actually the‘Mermaid Conference and EventsCentre’ - I wonder what brightspark came up with thatmoniker?).None of my regular secondcamera operators were availableand so I called upon one of mygreat film-making heroes thegreat Mr Tom Hardwick himselfto take on this role. He has oneof the new Sony NXCAMcamcorders - the HXR-NX5Ewhich shoots in the dreadedAVCHD format - and I thoughtthat it would be interesting tosee how it would fare alongsidemy JVC GY-HM700 shooting inXDCAM EX format. Or to put itanother way to see a shootoutbetween MPEG4 and MPEG2.In the event there was reallynothing in it. When cameras atthis level are deployed properlythey perform equally well and Ididn’t even have to use any postproduction colour correction asthe images from both cameraswere identical in colour terms inspite of employing differentmakes of lenses.So it’s all down to personalpreference - Tom loves his NX5and I love the HM700 - which isjust how it should be. Stuart Little M.M.Inst.V.Sussex&LincolnshireSEE WEBSITEFOR DETAILSwww.iov.com Focus Magazine August 2010 25

CLASSIFIED SECTION CLASSIFIED SECTION CLASSIFIED SECTION CALL KEVIN COOK ON 020 8502 3817 FOR MORE DETAILSEquipment & Service SuppliersAdvertise your Products& Services hereCall 020 8502 3817 or email kevin.cook@iov.co.ukfor more details SALES & WANTS SALES & WANTS SALES & WANTS SALES & WANTS CALL 020 8502 3817 OR ORDER ON-LINE AT WWW.IOV.CO.UKSALES & WANTS RATES: IOV Members - £15.00 Plus VAT per advert Non-Members - £20.00 Plus VAT per advert (maximum of 25 words or thereabouts)Cameras/CamcordersCanon XL2 Video Camera, ManfrottoTripod and fluid head, Sony Mini DV playerCanon XL2 Video Camera, with twinbatterys and holder ,very low usage -£1,950. Sony GV D1000E mini DVplayer, also low usage £495. Manfrotto350 MVB pro Tripod with Manfrotto 516Fluid Head - £450. Manfrotto Lanc Zoomcontroller for Canon & Sony Cameras -£95. This equipment has had very littleuse and is in mint condition.Contact David: 01253 890556Email: davidmclaine@mac.com [195]Sony EX3 & Canon LensSony PMW-EX3 only 30 hours £5,250.00No VAT. 4 x Sony 8 Gb SXS Pro cards,£200.00 each. (3 Still Sealed) No Vat.Sony Profrssional Harddisk Unit PHU-60As New £490.00 No Vat. Canon KH10x3.6IRSE x2 HD Lens suit Sony PDW-330,PDW-350 PDW335 Xdcam 1/2 inch Lens.As new, £8,500.00 No VAT. May take partexchange on any of these items for Sony Z1E,or Panasonic HVX-200 or what have you.Contact John: 07732-641-839Email: weddingvideos@hotmail.co.ukEaling Green & Bracknell [189]Canon XH-A1With wide angle adapter lens/hoodfitted. The camera is in good condition &working order. Boxed with ownersmanual. Open to reasonable offers.Contact Ian: 07973 30 40 23Email: iantennant3@mac.com [188]Sony PD150PSU, mike, manual Op 170x10h, Drum85x10h, TapeRun 70x10h, Thread286x10h. Cash sale only, buyer collectsLondon, £750 ono ex VAT IOV membersContact Tim: 01172 300 710Email: tim@ocmfilms.co.uk [188]Sony HVR V1E setupSony HVR V1E setup for sale + Sony URXsystem, Manfrotto 528 tripod, LightpanelsLP-Micro, Bayer reporter mic. http://bit.ly/aCKQEc £3000Contact Andy: 07847 535777Email: andy@maclarty.net [187]Sony HVR-Z5E CamcorderWith HVR-MRC1K Memory RecordingUnit. Operation 54x10, Drum Run 46x10,Tape Run 20x10 Includes 1 Year SonyWarranty. As new £2950 onoContact Les: 01474 702220(based in Longfield Kent) [186]Email: lesliewatts@tiscali.co.ukSONY Z1 CAMCORDERSony Z1 in Perfect condition £2000Operation: 50 X 10 hours, Drum Run: 46X 10 hours, Tape Run: 29 X 10 hours,Threading: 60 X 10 hours. Also for sale:JVC5100 with Fujinon S17x6.6 lens(VF116 Viewfinder!). Recently serviced670 Hours (Small crack on bottom)£1750. Sony VX2100 in perfect workingorder £1100.Contact: Isaac 0781 2097692 [186]Email: isaacvideo@yahoo.co.ukSONY Z1 CAMERA AND CARRY CASEOperation: 56 X 10 hours, Drum Run: 38X 10 hours, Tape Run: 21 X 10 hours,Threading: 59 X 10 hours. All inclusivepackage for £2,500 plus shipping costsIncluding: Manfrotto Tripod and Bag,Microphone, Weather Hood, ShoulderBrace, Additional Lens: Sony VCL-HG0872, Cleaning Cloth and PouchCharger, Sony Remote Control, Batteryoperated night light, Sony BatteryNPF970 X 2 hours, 2 X Sony Batteries NPF570 X 8 hours and DV Tapes.Contact: Susie: 01844 274734 (Voice) or07966 913422 (Text preferred) [186]Email: susie@deafeatures.co.uk26 August 2010 Focus Magazine www.iov.comSony HDR HV1000eAs new Sony HDR HV1000e still underSony Silver support; less than two yearsold. Just 8x10 hour operation and 7x10hour drum run. Great secondary or standby camera. New camera forces sale. £750ONO. Can sell with Kata bag if necessary.Contact Matt: 07813030345 [186]Email: matt@eclipsfilm.co.ukMiscellaneousVarious items to clearI have the following for sale due to a clearout to make space: JVC BR-HD50playback deck HD720p, DVCAM large andsmall, DV large and small approx 200hours, boxed with accessories - £800 ono.Sony VCL EX-0877 wide angle converterfor Sony EX1/3 c/w lens caps, perfectcondition - £175 ono. Century Optics FA-7X85 wide angle lens, no caps, smallscratch on front element 10mm from outeredge - £100 ono. Sony AC-SQ950 dualcharger for M series batteries, excellentcondition - £80 ono. Formatt FM600 mattebox c/w 3 rings - £100 ono. Les Bosherlens adaptor to fit Nikon lens toJVC500/5000 - £100 ono. Cavision RS1511M rod support kit for Canon XL, SonyVX etc - £100 ono. Postage at cost,payment by Paypal preferred or cheque.Contact Neil:neil@kingfishermultimedia.co.uk [189]Surplus to requirementsManfrotto 522 LANC remote control. Pushbutton features include - on/off- backlight- focus (man/auto) - fader - rec/stop -photo - zoom £165. Also - Sony PVM-14L1 (14 inch) Trinitron Colour VideoMonitor, very little use. Features includeLINE A Y/C in/out 4 pin mini DIN - BNCvideo in/out - audio in/out. LINE B BNCvideo inY/C video in 4 pin mini DIN -audio in. Parallel remote 4:3 & 16:9aspect ratios. Can be rack mounted. £180Contact Colin: 07860 333444 [189]or 01623 409704Email: colin-cooke@ntlworld.com Call 020 8502 3817 or order on-line at www.iov.co.uk MAC BOOK PRO + FINAL CUT SUITESTUDIO 2Our mobile production suite, very lightuse, all still boxed and in excellentcondition. Macbook Pro 3.1, Intel 2 CoreDuo 2.4Ghz, 3GB Memory, 149Gb HD,Bus 800Mhz, 17” LCD, GeForce 8600MGraphics Card, Firewire 800 & USB 2.0.Includes Full Version Final Cut Studio 2Software Suite boxed with manuals.£1,450.00 INC VAT + UK Carriage.Contact: Stuart 0115 939 3322 (8am-4.30pm Mon-Fri)Email: stuart@nav.co.uk [188]Tele Prompter13" colour studio mains powered teleprompter, all hardware, mirror unit,colour screen, for full sized cameras.Hardly used, all flight cased for transport.Buyer collects somerset, £850 ono exVAT IOV members.Contact Tim: 01172 300 710Email: tim@ocmfilms.co.uk [188]JVC BR HD50 DeckHaving just changed from JVC to Sony ihave a JVC HD playback deck for sale.Less than 200 hours still have box and allaccessories (i think). Would consider dealon similar Sony deck (HDV /1080i).£1100 ono [187]Contact Neil:neil@kingfishermultimedia.co.ukWANTEDSony HDR-SR8 and/or HDR-SR7Contact John: 0116 270 0446Email: mail@jwvideo.co.uk [188]Merlin SteadicamComplete package system iesteadicam/arm/and vest.Contact John: 07766691869 [187]Email: jseanmoreau@aol.com